oh, you mean ? social media demystified presented by: mike rynchek president, spydertrap online...
TRANSCRIPT
Oh, You Mean ?
Social Media Demystified
Presented By: Mike RynchekPresident, SpyderTrap Online [email protected]@MikeRynchek @Spyder_Trap
www.SpyderTrap.com
Bigger Than Just Facebook
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Social Media Marketing (SMM)
• Utilizing Social Media platforms to engage and interact with a prospective audience.
(Facebook, MySpace, Twitter, Blogs etc.)
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What’s With The Buzz?
• Facebook – 150,000,000 - active users worldwide
• Growing at about 450,000/day
– 872,000 active users Minnesota– 229,000 active users Minneapolis, MN
• MySpace– 61,300,000 unique page views Sept 0
• Twitter– 1.1 billion tweets and growing!
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What’s With The Buzz?
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So? What CAN SM Do For Me?
• Connect to new demographics• Online Public Relations• Customer service• Support Search Engine
Optimization (SEO)
Plus…
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So? What CAN SM Do For Me?
• Brand monitoring• Brand building• Create a groundswell (Viral)• Connect!
– You tell me, any ideas?
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What CAN’T SM Do For Me?
• CAN’T control the conversation• CAN’T control when and where• CAN’T always forecast success• CAN’T act as a silver bullet• Save you 15% on your car
insurance
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Social Media Successes
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How Social Media Changed Public Policy in Minnesota
Social Media Success: Vote Yes
• Vote Yes Minnesota– Inform voters and potential voters– Connect with local supporters– Online Public Relations
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Social Media Success: Vote Yes
• Goal– Pass constitutional amendment – Reach 18-30yr using new media
tactics– Inform drop off and swing voters– Develop the Vote Yes brand
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Vote Yes: How Did We Do It?
• Research• Brand/voice development• Deployed SM tactics
– Created and fueled the groundswell– Update basecamp or website
• Email• Paid media• Traditional media
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Groundswell Plan
VoteYes family Partners & supporters Users & superusers Minnesota social media critical mass
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Vote Yes Base Camp
• Vote Yes info• Blogs (RSS)• Pictures• Video• Press• Viral content• Much more
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Vote Yes Facebook
3,637 Fans
About the amendment & links
Videos
Facebook applications (viral)
More viral content
116 wall posts or comments
VY blog feedPictures
Events
Amendment facts
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Viral Facebook Applications
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Vote Yes Viral Email Reminder
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Vote Yes Viral & Banner
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Vote Yes Paid
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Vote Yes Twitter
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5 Places To Start
1. Post a video to YouTube2. Join Facebook, Twitter,
MySpace3. Post a picture on Flickr 4. Start a blog or comment on a
blog5. Just try!!!!!!!!!!!!!!!!!!!!
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Vote Yes YouTube
4 B’s To Social Media
1. Be creative2. Be buzzworthy! 3. Be positive 4. Be a pioneer
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Social Etiquette
• Produce the best content possible!– Don’t be too self promoting
• Be responsive! Don’t be a social snob
• Create a common voice• Spread the wealth• Don’t mess it up!
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Social Media Resources
• Groundswell– By Charlene Li & Josh Bernoff
• Chris Brogan– www.ChrisBrogan.com
• Gary Vaynerchuk– www.TV.Winelibrary.com
• SpyderTrap– www.SpyderTrap.com
Questions?
Presented By: Mike RynchekPresident, SpyderTrap Online [email protected]@MikeRynchek @Spyder_Trap