Oh No They Didn’t, Oh Yes They Did!

Golden Nugget Take-A-ways for Better Tradeshow Returns

Rachel Snell, Statewide HUB Marketing CoordinatorTexas Comptroller of Public Accounts& Velina Willis, HUB Program Coordinator Tarrant County

Alliance TexasJune 29, 2010

First Impressions….

…….Can Be Lasting Impressions.

• Find and know your niche• Make your “net-worth” your “net-work”• Have your “elevator speech” ready• No pets unless they are to be used for

aide with disabilities

Golden Nugget Take-A-ways

for Better Tradeshow Returns

• Make sure you are dressed appropriately – wear business/professional attire

• Be cognizant of your personal hygiene• Be professional in your attitude and dress –

you are a walking commercial and/or advertisement for your business – first impressions are lasting impressions

Golden Nugget Take-A-ways

for Better Tradeshow Returns

• Ensure your business card has current contact information and includes a summary of business related services

• Make sure your contact information is professional – i.e., e-mail address, telephone greeting, etc.

Golden Nugget Take-A-ways

for Better Tradeshow Returns

• Give a firm handshake• Be sure to say what makes your company

unique – what makes you stand out• Don’t monopolize time – use your time

wisely – time is money and money is time

for Better Tradeshow Returns

Golden Nugget Take-A-ways

• Be prepared. If you have limited materials – i.e. business cards, brochure, product line sheets, etc. only target the Top Ten or Fabulous Five exhibitors at tradeshows

• Say thank you

Golden Nugget Take-A-ways

for Better Tradeshow Returns

• Follow-up with your leads – make appointments for introductions

• When leaving telephone messages, talk slow and be clear in your speech. Repeat your name and telephone number slow for clarity.

Golden Nugget Take-A-ways

for Better Tradeshow Returns

• Be on time for meetings with potential clients. Contact someone if you are running late.

• Don’t be a pest but be persistent• Remain professional and courteous• It is not a sin to ask for business

Golden Nugget Take-A-ways

for Better Tradeshow Returns

Golden Nugget Take-A-Ways for Better Tradeshow Returns

Questions????Thanks for your attention and participation

…now let’s go make some