the 10 things you didnt know

21

Upload: moira-wrathall

Post on 15-Jul-2015

139 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: The 10 things you didnt know
Page 2: The 10 things you didnt know
Page 3: The 10 things you didnt know
Page 4: The 10 things you didnt know

....is the foundation of the Design Board

community and is the seat of our group's

innovation driven team, headed by our

knowledge leaders and creative guru's.

Located in the capital of Europe, the

Brussels offices' historically strong

expertise in FMCG brands has carried it

from its daring 60's origins until today.

Inspired by the famous 'Atomium',the

Brussels team created the first Ariel

brand identity for Procter & Gamble

back in 1967.

Page 5: The 10 things you didnt know
Page 6: The 10 things you didnt know

....Brand Lovers, naturally. The Sofia office is

where Western European expertise is enriched

with cultural proximity and an adequate cost

structure.

A new model of excellence in creative thinking,

design and implementation through an optimized

process, flexibility and customized approach.

Due to their optimal proximity,

Design Board has developed a

unique understanding of the

Turkish market, unlocking

doors to the Middle East.

Page 7: The 10 things you didnt know
Page 8: The 10 things you didnt know

Effectively, this is our window onto the Arabic world,

an immense palette of cultures and religions.

Design Board Cairo does not

only provide cultural insights

but also design expertise in

Arabic typography and

calligraphy.

Mani required a product visual based

in reality but inspired by cultural

symbolism and well being.

Page 9: The 10 things you didnt know
Page 10: The 10 things you didnt know

At the crossroads of four Swiss cultures,

our Geneva office was originally

implanted in order to 'lovingly' service

Procter & Gamble but now acts as a

lookout for FMCG and pharmaceutical

multinationals.

Perfectionist by nature, the Geneva

team provides design services of

uncompromising accuracy while

serving as an additional window into

the Western European market.

Winning a pitch challenge against other European

agencies for the Coca Cola Company isn't easy but

this plus other achievements has earned us the

right to develop a relationship with this global client.

Page 11: The 10 things you didnt know
Page 12: The 10 things you didnt know

A fully holistic brand treatment to be

specific.

Our tree of services is not a closed

systemic approach. It is built upon

brand expertise and everyday

experiences that naturally sustain

several design solutions and both

existing or new creative challenges,

where a deeper understanding of core

brand values are needed.

Page 13: The 10 things you didnt know
Page 14: The 10 things you didnt know

P&G and Ariel awarded Design Board with

the challenge of creating a refreshing

evolution of the identity with a converged

packaging system for this region.

We used this opportunity to reinforce and

strengthen Ariel's iconic branding status re-

acquainting consumers and the category

with what makes this brand unique.

Product benefit claims were replaced by consumer

intuitive icons in order to facilitate a language neutral

approach for a converged identity.

Page 15: The 10 things you didnt know
Page 16: The 10 things you didnt know

Our design entered the 2013 edition of the

iF Design Awards against 3000 entries and

255 eventual finalists.

....what we mean is, when we have something

to shout about we can't wait to share.

Our 'award winning' design for Oriflame was

inspired by a brief to create a new cosmetics

range infused with the essence of nature. This

new positioning was designed to represent a

'dream consumer' desires of self expression,

innovation and creativity.

Page 17: The 10 things you didnt know
Page 18: The 10 things you didnt know

....and quite literally so!

The client Veritas wanted to surprise the

generation XYZ with an accessible hosiery

brand and packaging identity for everyday

and every girl.

Additional to the naming and creation of

this new brand we created an understanding

of how this offer would fit within their overall

retail brand system.

We took this opportunity to challenge the client

by suggesting to reinvent the category visual

language in a fresh style that both engages and

attracts.

Page 19: The 10 things you didnt know
Page 20: The 10 things you didnt know

Raya Tsanova

business development director

T: + 359 (0) 2 42 111 25

M: + 359 (0) 885 153 883

E: [email protected]

W: www.designboard.com

Contact me on

Patrick Marette

CEO

M: + 359 (0) 882 308 333

+32 (0) 486 59 89 59

E: [email protected]

W: www.designboard.com

Contact me on

Page 21: The 10 things you didnt know