ogip sub-products
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TRANSCRIPT
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Understanding Sub-Products
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Objectives
1. Understand the difference between market segments and sub products
2. Clarity on GIP sub products3. Clarity on how to create a sub product based strategy
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Information technology & engineering
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Information Technology• Key backgrounds within this sub-product
Telecommunication Web Apps Mobile Apps Gaming User Apps
What does that mean for you?
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IT
Networking
Telecom
Server Apps
Web Services
Web Apps
Web Hosting
Embedded Apps Desktop Apps
Mobile Apps
Gaming
User Apps
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Telecommunications
• Telecommunications, or telecom, is the transmission of signals over long distances.
• EP profile: Network management & data transmission, software development & programming, system analysis & design.
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Web Apps/ Services• A company that provides software running on the
application level of the internet.• Web apps: creating applications that run in our web
browsers• Web services: providing resources to other applications
(Search.. etc)• EP profile: Web development, database management,
software development & programming
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Web Hosting/ Cloud Services• Web hosts are companies that provide space on a
physical or virtual server leased for use by clients
• EP profile: Web development, database management, software development & programming
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Mobile Apps• A company that is focusing
on the creation of applications which are running on smart phones.
• EP profile: Mobile applications, mobile technology
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Gaming• Companies who develop games for smart phones
• EP profile: Software development & programming, (artificial intelligence), (system analysis & design)
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Teaching & Education
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EP profile & selection• EP Profile
- Could be a graduate
- Excellent English speaking skills:
1. Accent
2. Vocabulary
3. Grammar
4. Pronunciation
• EP Selection
- A standardized selection process.
- Non-native English speaking EPs with good speaking skills do not get matched.
- Discover India Channel on YT
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Marketing & communications
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What are marketing JDs?
Market Research Marketing Sales + Acct Mgmt0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
22%
35%
47%
JD
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Managing Expectations
1. Marketing EPs want to work in big companies, but most TNs are in SMEs
2. Many marketing EPs only want to go to big countries3. EPs sign up for marketing, but match to TNs for sales
and account management JDs4. Companies want EPs with work XP
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Market Segment
Students with academic background and work XP in Marketing
Student Need
Building experience and skills in a small-medium size company abroad
JD
Sales and Account Management, Marketing, and Market Research
Supply
Sales Strategy for YGIP Marketing
Match with TNs with significant responsibilities based on student’s desired JD
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What do I do with this information?1. Sub product Strategy2. Analyze Supply Strategic partnerships with
Externals3. Build strategic IR4. SELL SELL SELL!
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Education Market & SP Strategy Sales Matching
SUMMARY
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THE END