national directions. hello ogip teams! let’s join the ogip movement in aiesec united states. laura...
TRANSCRIPT
National Directions
National Directions
Hello OGIP Teams!
Let’s Join the OGIP movement in AIESEC United States.
Laura DuqueMCVP OGIP 14.15
oGIP STRATEGY
• Principles of oGIP Strategy • Focus LCs• Sub products oGIP • Raising Strategies by
Subproducts• Matching Strategies
Principles of oGIP Strategy
1. Targeted Marketing and ER : Making LCs growth with specific sub products according to their market.
2. Empowerment Leadership in oGIP at Local Level: Working faster and smarter with the right people
3. Project Based Recruitment in OGIP: TCS Project, Teaching in Latin America, Marketing.
Clustering Model oGIP
Focus Local Entities
AIESEC AustinAIESEC Seattle
AIESEC YaleAIESEC NYCAIESEC DC
AIESEC MadisonAIESEC SLOAIESEC UGA
AIESEC MichiganAIESEC Chapel Hill
AIESEC Georgia TechAIESEC Ohio University
AIESEC San Diego
Focus Entities oGIP
Additional:ArizonaSan Jose
Preparing for splitGeorgia StateAppalachian
Purdue
Subproducts oGIP
TEACHING MARKETING INFORMATION TECHNOLOGY
Information Technology
IT: software development and Web application development
LC Focus: Michigan – Georgia Tech – Purdue -Austin
Process takes 1 week. Process takes around 3 weeks
1. 2.
TeachingSeattleNYCMadisonSLOUGAMichigan*Chapel HillUGAOhioGeorgia StateAppalachianSan Diego
Main Focus: LATIN AMERICA (Colombia, Brazil, Peru)
To raise a teaching EP:
Education BackgroundOr
Teaching Experience
Project Based Recruitments
LCs Focus:
Marketing and sales
Seattle YaleNYCUGAArizona
*LCs might decrease in raises
- More than 60% of the major finished
- 2 languages minimum- Work experience- Right country expectations
- Areas: Sales, Market Research, International relationships.
LCs Focus:
Marketing & Sales Strategies by SubproductNetworking is the KEY!Using the right channels and message
General Recommendations
• Have in your team people with the background of the sub products
• Very good expectations, Always sell country partners
• Everywhere you go take sample TNs (around 4)• Focus on the JD and professional experience• Value proposition “Be more independent”• Connect the vision of the university with Global
Talent purpose.
Profile Marketing Student• Ambitious• They like solid JDs• Savy (know about current
trends)• Strong communicators and
creative
Marketing Who can you talk to?-International programs offices-Career centers-Clubs (Professional clubs, where people pay membership)-Career Advisors (for graduates specially)-American marketing association-Professors
Events:-Career fairs -Global Villages
General:• Info sessions• Flyers• Contact Tables• Email blast
Online:• Facebook• Twitter• Email students (get the head
of the department to do it.• AIESEC in the school website
Teaching
The responsibility of education is for everyone, not only the education majors.
Who can you talk to?-Language Institutes-Education department-Education clubs-Tutoring Center-Business schools with a clear value proposition
Online, more massive in terms of projects:-Facebook-Twitter-Email students-AIESEC in the school website
General:-Info sessions-Flyers-Contact Tables-Email blast-Projects promotion
• Purpose driven• More caring and
passionate• Good Interpersonal
Skills• Flexibility• Resourceful
Profile Education Student
Teaching
Others• Showcase the personal experience and impact,
also the development of communication skills.• Focus on why the countries need this• Bring sample JDs
Focus Project: Teaching in Latin America
Information Technology
Who can you talk to?-IT professional clubs-IT networking events-Talks to the engineering schools-Always take sample JDs and as much detail as possible
Online, more massive in terms of projects:-Facebook-Twitter-Email students-AIESEC in the school website with specific projects like TCS
Others:-Showcase professional experience and type of companies.
Events:-Talk in career fairs
• Direct, go to the point• Analytical • All about the value
proposition
IT student Profile
Matching Strategies
• Matching with country partners• Support in regional matching coordinators• Recognition for matching with partners.• CYP send also promotional materials for internal
purposes.
Focus Project: TATA India
http://india.aiesecus.org/
Realizations:
400 RE
NATIONAL GOAL