ogdc 2014: tips and tricks for seasonal events and community building in dragon island
TRANSCRIPT
NGUYEN QUOC BUU and NGUYEN VAN THIET - FireBat Game Studio/VNG
Dragon Island ’s
Short review about Dragon Island's Events.
Strategic Planning for Events according to
user's Behavior seasonally.
Community Building.
CONTENT
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
Monthly Active Users
5,121
8,815 8,488
11,858 12,428
27,897
46,946 46,822
38,983
48,383
38,475
58,349
47,449
34,058
52,986
78,819
61,264 63,060
65,532 64,198
Monthly Paying Users
USER BEHAVIOR
USER BEHAVIOR
USER BEHAVIOR
Tet Holiday
Valentine
Women’s Day
USER BEHAVIOR
USER BEHAVIOR
Kings Hung
Anniversary
USER BEHAVIOR
USER BEHAVIOR
Summer
Mid Autumn Festival
USER BEHAVIOR
USER BEHAVIOR
Game’s Birthday Halloween Christmas
USER BEHAVIOR
SECTION SUMMARY
OUR EXPERIENCE
0
4000
8000
12000
16000
20000
0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h 17h 18h 19h 20h 21h 22h 23h
Saturday vs. Sunday
Concurrent Users
Saturday vs. Sunday Revenue
0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h 17h 18h 19h 20h 21h 22h 23h
0
4000
8000
12000
16000
20000
0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h 17h 18h 19h 20h 21h 22h 23h
Saturday vs. Sunday
Concurrent Users
Saturday vs. Sunday Revenue
0h 1h 2h 3h 4h 5h 6h 7h 8h 9h 10h 11h 12h 13h 14h 15h 16h 17h 18h 19h 20h 21h 22h 23h
OUR EXPERIENCE
OUR EXPERIENCE
OUR EXPERIENCE
Making Mini-Games
is a waste of time
COMMUNITY
Will be presented by
Nguyen Van Thiet
COMMUNITY BUILDING IN DRAGON ISLAND
NGUYEN VAN THIET
Vietnam Department - VNG
CONTENT
3
2
1
4
1. AVATAR
Insight
Humorous
Sentimental Dynamic
FriendFriendl
y
30%
70%
MODERATOR
“Visible”
users
“Invisible”
users
2. MODERATOR
for “Visible” users
Moderator (MOD)
Understanding
3. MODERATOR
for “Invisible” users
4. GAMER MEETING
CARE
UNDERSTAND BE TRUSTED
4. GAMER MEETING
COST
PEOPLE
TIME
3
2
4. GAMER MEETING HELD
BY ORGANIZATION
4. GAMER MEETING
COMMUNITY DEVELOPMENT
2 1
4 3
