OFF I C I A L MAGAZ INE O F THE WORLD I N ST I TUTE O F PA I N

Media Kit &Advertising Guide

PATIENTS · PHYSICIANS · CAREGIVERS

www.painpathways.org

2016

AVAILABLE AT:Barnes & Noble nationwide

Canada’s Chapters Indigo

Hastings Book Sellers

DISTRIBUTED TO:

Physicians

Medical Offices

Patients

Pain Organizations

E-edition

cathy@cmgmarketingandevents.com

•The ONLY nationwide consumer-driven magazine dedicated to addressing the needs and interests of chronic, acute and cancer pain patients, caregivers and physicians.

•An upscale, quality and EDUCATIONAL magazine providing advertisers months of shelf-life and multiple opportunities for theiradvertising message to reach the highest number of targetedindividuals at the most competitive rates.

•Packed with expert advice and resources to the ever-evolving field of pain management.

•With a focused and concentrated readership,PainPathways has little to no advertising waste and helps millions of pain sufferersfind their path to wellness.

•Published quarterly, and features high-profile personalities, includingDorothy Hamill, Lou “The Hulk” Ferrigno, Naomi Judd, Dick Vitale, Mariel Hemingway, Dr. Mehmet Oz, Jeff Gordon, Hoda Kotb, Dr. Sanjay Gupta and Coach K.

•The official magazine of the World Institute of Pain (WIP).

•Reviewed by an advisory team of leading pain experts from the U.S. and around the world, including WIP physicians, American Academy of Pain Medicine members, Pain Practice Editorial Board and more.

PainPathways

OUR MISSION

CNN’s Dr. SanjayGupta featured inPainPathways

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INFORMING & INSPIRING CONTENTPainPathways is packed with current pain management newsand information. High-profile cover personalities ensure each

issue is read in waiting rooms and medical offices nationwide.

Our digital edition links readers instantly to your message.

WINTER

· Special Focus onNeuromodulation

· Integrative Therapies· Gait & Myofascial Pain· SC Stimulation· And More

SPRING

· Cancer & Pain· Neuropathy· SI Joint Pain· Sleep & Pain· Fibromyalgia· Caregiving· Integrative Therapy· And More

SUMMER

· Fibromyalgia· Acute Pain· Pelvic Pain· OIC· Massage & Pain Relief· Sports Injuries· And More

FALL

· Migraines· CRPS· Arthritis· PHN/Shingles· OTCs· NEW Products

that Relieve Pain· And More

· Pain News· Wellness· Integrative Therapies· Physician Spotlight· Pain Quiz· Ask the Doctor· Caregiver &

Patient Features

IN EVERYISSUE

CLOSING: 10/14/16MATERIALS: 10/28/16ON SALE: 12/5/16

CLOSING: 1/ 14/16MATERIALS: 1/26/16ON SALE: 3/5/16

CLOSING: 4/14/16MATERIALS: 4/27/16ON SALE: 6/5/16

CLOSING: 7/8/16MATERIALS: 7/27/16ON SALE: 9/5/162016

MAGAZINE

To inform and inspire chronic, acute and

cancer pain patients, caregivers and physicians,

so they can define their own path to wellness.

*NATIONALPAIN

AWARENESSMONTHISSUE

*

*

ISSUE

*

SPECIALNEURO-

MODULATION

TOTAL AUDIENCE 7,200,000

CIRCULATION/DISTRIBUTION

Circulation 262,000 annually

Frequency Quarterly

* A recent study performed in collaboration with McPheters & Company and Conde Nast found that magazines placed in physician offices averaged 30 readers per copy (per month) versus 4 readers per copy for paid subscriptions or newsstand copies. In addition, the majority of the 30 readers fit the target as opposed to only 1 to 2 of readers of paid subscriptions or newsstand copy readers.

** Member of Alliance for Audited Media

DIGITAL EDITIONSE-edition readership has increased 60% the last 12 monthsto over 8,000 physicians,professional pain organizations,support groups and patients.

ASK ABOUT PREMIUM PLACEMENTAS A DIGITAL EDITION SPONSOR

DEMOGRAPHICSChronic pain affects 1 of 3 Americans (approximately

100 million) — more than the total affected by

heart disease, cancer and diabetes combined,

and costs the nation up to $635 billion each year

in medical treatment and lost productivity.

(IOM’S RELIEVING PAIN IN AMERICA, 2011)

OUR READERS ARE

• 84% Women

• 55% are between ages 40 and 59

• 40% are 60+

• 5% are between ages 30-39

3 PainPathways I MEDIA KIT 2016Member of The New Audit Bureau of Circulations

HIGHLY TARGETED CIRCULATION AND DISTRIBUTIONWith a targeted readership of over7,200,000, PainPathways distributesover 60,000 copies quarterly ensuring your marketing message reaches your target market.PainPathways is distributed nationally to:

• Barnes & Noble Booksellers nationwide and Chapters Indigo in Canada.

• Physician offices including pain, oncology, orthopedic, neurology, neurosurgery, rehab medicine, hospice care, primary care centers and other pain subspecialty clinics across the United States.

• Partnering pain organizations and advocacy and support groups, including American Chronic Pain Association, Sceptor Pain Foundation, US Pain Foundation, American Cancer Society,Power of Pain Foundation and more.

MEMBER SINCE 2009

POLICIES

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ADDED VALUE:

• Digital Edition

• Banner advertising opportunities

• Expert Facebook Chats

• Links on our website

• Editorial opportunities

HELPFUL PRODUCTS & RESOURCESFar-forward spread, $1,000 for 1 issue. Multi-issue discounts available.

COPY ACCEPTANCE

PainPathways reserves the right to accept or decline any advertisement.

ERRORS

Any and all errors not found at proofing are the responsibility of the advertiser or agency.

DATES

Commitments for advertising space must be made 30 days prior to issue date.

Camera-ready art due on or before those dates specified as deadlines

(see Closing Dates on page 2).

DEADLINES

Submission of ad materials is the responsibility of advertiser. The last insertion

will run if new ad is not received by the next issue’s closing date. If no previous

insertion, client is liable for the cost of contracted space not used, and space

is allocated at the discretion of the publisher.

Take advantage of ISSUE SPONSORSHIP & INTEGRATED MARKETING opportunities.

ISSUE SPONSORSHIP& ADVERTORIAL:

· Issue sponsorship

· Article sponsorship

· Advertorial

ASK FOR DETAILS.

WEBSITE & SOCIALINTEGRATION:

• Inclusion in monthly eblasts

• Website Banner Ads

• Sponsor Facebook Chats

Ask About IssueSponsorships!

PRINTPLACEMENT

· digitalintegration

· links to your website

SIZES & SPECSPlease add crop marks and bleed of at least .25 inches onall sides to ANY ad sizes listed below. Also, keep text andimportant images at least .25 inches from the trim.

AD CREATION SPECIFICATIONS:• Submitted advertisements will be accepted in a locked

PDF/X-1a digital format only. PainPathways is not responsible for any errors to content, color and layout, that may appear within the client- or agency-provided PDF/X-1a file.

• Printed proofs are not accepted as files will be printed exactly as provided, without opportunity to match on press.

• All images used must have a resolution of 300 dpi, in CMYK format, and with all fonts embedded.

• Ads not meeting these criteria will be returned, with a request to modify the digital file and resend prior to the issue’s listed materials due date (found on page 4 of this Media Kit).

ACCEPTABLE AD FORMAT:

Adobe PDF/X-1a: Created through InDesign CS or

QuarkXPress. Specifically, a high resolution pdf (PDF/X-1a),

making sure that the compatibility settings on the General

Tab are set to Acrobat 8.0 and the advanced tab has

Transparency Flattener settings at high resolution to

prevent transparency errors on the print side.

UNACCEPTABLE AD FORMAT:

Photoshop CS, Illustrator CS, QuarkXPress,Microsoft Word, Publisher, or FilmThe publisher will bill for any work needed to bring materials up

to specifications. Charges are based upon current market rates.

SEND TO:

To upload PDF-X1a advertisement materials, go to

www.dropbox.com/home/PAIN_PATHWAYS_INCOMING_ADS

and locate the folder for our current issue. If you are not able to

advance to this link, please email jrt@leftrightcollaborative.com

and a shared Dropbox link will be sent back to you.

Extend yourmessage using ourinteractive website.

AVAILABLE SPACES INCLUDE:1) TOP HORIZONTAL BANNER >> 468 x 60

2) TOP ROTATING BANNER >> 709 x 237 (three positions available)

3) TOP RIGHT SIDE BANNER 1 >> 225 x 225

4) TOP RIGHT SIDE BANNER 2 >> 225 x 90

5) TOP RIGHT SIDE BANNER 3 >> 225 x 126

6) MIDDLE BANNER 1 >> 225 x 260 (up to 225 x 325)

7) MIDDLE BANNER 2 >> 220 x 250 (up to 220 x 325)

8) BOTTOM HORIZONTAL BANNER 1 >> 720 x 90

9) BOTTOM HORIZONTAL BANNER 2 >> 720 x 90

10)BOTTOM HORIZONTAL BANNER 3 >> 720 x 90

SPECIAL ADVERTISINGMake the most of our Helpful Products & Resourcessection. Send a high-resolution JPEG or TIFF image (over300 dpi). Copy should include a title, phone number and/orwebsite & up to 70/words of copy, although less is recommended for easy-reading.

AVAILABLE SIZES TRIM SIZE

DOUBLE-PAGE SPREAD 16.75” x 10.875”

FULL PAGE 8.375” x 10.875”

2/3 PAGE 5.4375” x 10.875”

1/2 (HORIZONTAL) 7.5” x 4.875”

1/3 PAGE (VERTICAL) 3.5” x 10.875”

printSIZES & SPECSweb FOR MORE

INFORMATION,PLEASE CONTACT:

Cathy WilliamsMarketing & Salescathy@cmgmarketingandevents.com843.410.2739 x101

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“Anyone who doubts the future

of specialized magazines need look

no further than PainPathways.” SAMIR “MR. MAGAZINE”™ HUSNI, PH.D.

“Thanks for this wonderful

resource for people in pain and

their caregivers. I learn so much

from the magazine and the website.

I’ve been a subscriber for years.” TINA JANSEN

“I am so glad to see your magazine.

PainPathways is a candle in the

dark; I no longer feel quite so

overwhelmed or alone.”MARTHA TONEY-GRIERSON

“We at American RSDHope thank

you for all you do at PainPathways.

We share many of the wonderful

articles, and appreciate your work

in the pain community.”KEITH ORSINI

“At home or in the waiting room,

PainPathways is a valuable tool

for people in pain and their families.

It puts information on conditions

and products all in one place.

My patients say they add each

issue to their ‘pain reference’

library. Thanks for creating

such a helpful tool.”GREG S. HARDIE, MD

TESTIMONIALS

www.PainPathways.orgCathy Williams 843.410.2739 x101 PHONE ° cathy@cmgmarketingandevents.com145 KIMEL PARK DRIVE, SUITE 350 ° WINSTON-SALEM, NC 27103

Albert Einstein College of MedicineAmerican Cancer SocietyAmerican Chronic Pain AssociationAmerican Pain SocietyAmerican Society of Nurse

PractitionersBand Against MSBeth Israel Medical Pain CenterBoston ScientificELabsFor Grace (pain advocacy for women)Invisible ProjectJohns Hopkins Pain CenterMass General Pain CenterMayo Clinic — Pain MedicineMD Anderson Cancer Center/

University of TexasMedtronicNational Family Caregiver AssociationNational Fibromyalgia

& Chronic Pain AssociationNational Multiple Sclerosis SocietyNational Women’s Health NetworkNew York State Pain SocietyNorth American Neuromodulation Society

Pain Society of the CarolinasPainWeekPain WarriorsPartnership for Prescription AssistancePower of Pain FoundationReflex Sympathetic Dystrophy

Syndrome AssociationSceptor Pain FoundationStanford University Pain CenterSt. Jude Medical Susan G. Komen For The CureTexas Pain SocietyThe Cleveland Clinic — Pain DepartmentThe Kaplan Center for Integrative MedicineThe Montel Williams FoundationTyler’s Hope — Dystonia FoundationUniversity of California,

Davis Pain ManagementUniversity of California,

San Diego Pain ManagementUS Pain FoundationWomack Army Medical CenterWomen HeartWorld Adhesion FoundationWorld Institute of Pain

Advisory Board

Pain Partners

Allen W. Burton, MD, FIPPHOUSTON PAIN ASSOCIATES

Steven P. Cohen, MDPROFESSOR

DEPARTMENT OF ANESTHESIOLOGY                                          

JOHNS HOPKINS SCHOOL OF MEDIC INE        

D IRECTOR OF CHRONIC PAIN RESEARCH

WALTER REED ARMY MEDICAL CENTER

Penney Cowan  FOUNDER AND EXECUTIVE D IRECTOR

AMERICAN CHRONIC PAIN ASSOCIATION

Anthony Dragovich, MDBLUE R IDGE PAIN MANAGEMENT

Serdar Erdine, MD, FIPPFOUNDER AND PRESIDENT, WIP

DEPARTMENT OF ALGOLOGY

MEDICAL FACULTY OF INSTANBUL

Philip M. Finch, MD, BBS,DRCOG, FFPMANZCA, FIPPPERTH PAIN MANAGEMENT CENTRE

Scott M. Fishman, MD PROFESSOR AND CHIEF, DIVISION

OF PAIN MEDICINE DEPARTMENT OF

ANESTHESIOLOGY AND PAIN MEDIC INE

UNIVERSITY OF CALIFORNIA,

DAVIS, SCHOOL OF MEDICINE

Paul GilenoFOUNDER

US PAIN FOUNDATION, INC.

Tina RegesterPAIN COMMUNICATIONS SPECIAL IST

Craig Hartrick, MD, DABPM, FIPPPROFESSOR

ANESTHESIOLOGY AND HEALTH SCIENCES

OAKLAND UNIVERSITY

DIRECTOR, ANESTHESIOLOGY RESEARCH

WILL IAM BEAUMONT HOSPITAL

EDITOR- IN-CHIEF, PAIN PRACTICE

James P. Rathmell, MDCHIEF, D IV IS ION OF PAIN MEDIC INE

DEPARTMENT OF ANESTHESIA ,

CRIT ICAL CARE AND PAIN MEDIC INE

MASSACHUSETTS GENERAL HOSPITAL

ASSOCIATE PROFESSOR OF ANESTHESIA

HARVARD MEDICAL SCHOOL

Rebecca Rengo,MAPA, LCSW, ACSWPRESIDENT, TRANSCENDING L IFE , LLC

AUTHOR, BEYOND CHRONIC PAIN : A GET-WELL GUIDEBOOK TO SOOTHE THE BODY, MIND & SPIR IT

Ken TaylorBOARD MEMBER AND TREASURER

POWER OF PAIN FOUNDATION

PainPathways