office productivity research study for · resides in australia, china, india & indonesia survey...

CONFIDENTIAL | SLIDE 1

OFFICE PRODUCTIVITY

RESEARCH STUDY

FOR16 Apr 2017


SUMMARYCONTENTSI. Background & Project Objectives

II. Our Approach

III. Sample Demographics

IV. Executive Summary

V. Detailed AnalysisI. Impacts on Office Productivity

II. Budget vs. Office Productivity

III. Printing Usage Policies

IV. Competitive Landscape

V. Genuine vs. Non-Genuine Printing Products

VI. Recommendations

VII. For More Information…

VIII. Appendix


BACKGROUND & PROJECT

OBJECTIVES

WHY IS THIS

RESEARCH

BEING

UNDERTAKEN?

HP is developing a series of content to support HP’s beliefs on

certain “business themes/industry findings” targeting B2B

customers (Office Managers and SMB owners). HP is seeking

insight from the market to validate those business themes

which they can leverage for the content series.

The project objective is to understand how Office Managers

manage shrinking budgets while retaining office productivity,

with a focus on how much they spend on Print-related

expenses (Supplies - Toner or Ink Cartridges, Original vs.

Refills / Remanufactured), and Servicing / Printer Breakdown

Frequency & Associated expenditure. From this research, HP

will have clear insights to guide the development of the series

of content in relation to the validation of specific “business

themes/industry findings”.

This report details the results of the study D2D conducted

to address HP’s business objectives.


OUR APPROACHQUANTITATIVE SURVEY – OFFICE PRODUCTIVITY RESEARCH

A robust analysis to understand the

implications to HP when Office Managers

implement initiatives to maintain office

productivity against shrinking budgets

Sample screener B2B decision makers/influencers (IT

managers & SMB owners)

Sample

specifications

People 18+ years old

Office managers, Small-to-Medium

Business owners

Resides in Australia, China, India &

Indonesia

Survey length (LOI)

/ No. of Waves15 mins / One-off study

Methodology Online self-complete survey

Fieldwork partners

/ Sample sizePermission-based panel / n=400

(n=100 per market)

PHASE 1

(2 weeks)

PHASE 2

(1.5 weeks)

PHASE 3

(2 weeks)

UPON PROPOSAL SIGN-OFF, D2D

DEVELOPED THE QUESTIONNAIRE &

FINALISED QUESTIONNAIRE WITH HP.

ONCE FINALISED, D2D BUILT &

TESTED THE ONLINE

QUESTIONNAIRE WITH HP.

D2D CONDUCTED A SOFT

LAUNCH TO IDENTIFY GAPS,

THEN A HARD LAUNCH.

SURVEY CLOSED ONCE

QUOTAS FILLED.

RESPONSES WERE

CLEANED &

WEIGHTED,

ANALYSIS

PERFORMED, &

REPORT

GENERATED FOR

HP.


SAMPLE DEMOGRAPHICS

AGE INDUSTRYGENDER

60%

OCCUPATION

BASE: Total=400, Australia=100, China=100, India=100, Japan=100

SC2. Which industry amongst the following industries do you work in? SC3. Which gender do you identify as? SC4. How old are you?

SC5. Which of the following most closely applies to your occupation? SC6. Which of the following most closely applies to your responsibilities?

40%2%

27%

17% 18%

25%

11%

21%

56%

22%

1%

7%

37%

25% 24%

7%4%

43%

30%

19%

3% 1%

18-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs 55-64 yrs 65+yrs

RESPONSIBILITIES

27%

13%

11%

22%

9%

9%

22%

39%

19%

10%

9%

9%

7%

0% 20% 40%

None of these

Professional Services or Legal

Manufacturing

Mining

Construction or Trades

Automotive or Engineering

Telecommunications

Transport or Travel

Science

Health, Medicine or Personal Services

Banking or Finance

Education

Retail

Hospitality

Consulting Agriculture

Government

Insurance

Food and Beverages

IT Business Services

Journalism

Market Research

Design, Arts, Media or Advertising

AUST CHIN INDI INDO

58%

42%

52%

48%

60%

40%

25%

13%

11%

32%

33%

15%

29%

58%

21%

22%

18%

39%

0% 20% 40% 60% 80%

Manager in business with 20-199 staff

Manager in business with 10-19 staff

Manager in business with up to 9 staff

Business owner with 20-199 staff

Business owner with 10-19 staff

Business owner with up to 9 staff

69%

31%Budget control foroffice equipmentpurchases

Budget influence foroffice equipmentpurchases

AU CH

59%

41%

47%53%69%

31%

INDI INDO

AUSTRALIA

CHINA

INDIA

INDONESIA AUST

CHIN

INDI

INDO

AUST

CHIN

INDI

INDO


RESPONDENTS HAVE GREATER CONTROL / INFLUENCE ON

PURCHASES OF LARGER OFFICE EQUIPMENT (SUCH AS PRINTERS

AND COMPUTERS) AND RELATED ITEMS (SUCH AS PRINTER INK)

0%

65%

74%

51%

50%

67%

84%

72%

86%

75%

0% 50% 100%

Australia

Printers, scanners and/or shredders

Office stationary (e.g. pens, notepads, etc.)

Computers/Laptops

Printer ink, toners and/or cartridges

Communications equipment (e.g. desk phones,

mobiles, cables, routers, switches, etc.)

Comestibles (e.g. coffee, candy, sugar, snacks,

etc.)

Janitorial supplies (e.g. toilet papers, mops,

recycling bins, detergents, paper towels, etc.)

Containers (e.g. binders, envelopes, boxes,

crates, desk organisers, etc.)

Furniture (e.g. desks, chairs, whiteboards, etc.)

Other 0%

59%

58%

47%

28%

74%

80%

88%

79%

87%

0% 50% 100%

China

3%

52%

49%

37%

37%

64%

68%

76%

75%

75%

0% 50% 100%

India

0%

60%

54%

54%

50%

74%

74%

82%

68%

77%

0% 50% 100%

Indonesia

BASE: Total=400, Australia=100, China=100, India=100, Indonesia=100

SC7. Please select the office equipment purchases you control/influence purchase of in your organisation.

Australia China India Indonesia


EXECUTIVE

SUMMARY


Key factors affecting office productivity are IT and Internet systems (e.g. Internet accessibility), office supplies and

workplace culture (e.g. talent shortage).

Smaller businesses prioritise comfort factors (e.g. catering, lighting,

temperature, noise levels) while larger businesses prioritise staff morale, office look-and-feel, and technology.


China, India and Indonesia forecast growth in office budgets in the next

few years while Australia forecasts a flat trend.

Most popular initiatives to maintain office productivity whilst adhering to

budgets include managing performance in-house

and seeking bargains and more cost-efficient IT

solutions.

Top considerations when purchasing printers and printer-related items

include reliability, price (particularly amongst smaller

businesses) and ease of use.


Most popular printing usage policies include imposing limits on colour

printing and the number of pages allowed, and enforcing recycling.

Smaller businesses focus on cost reduction measures while larger

businesses support a diverse range of initiatives across cost reduction,

limits and recycling.

Businesses with a small number of printers are less likely to support formal

printing usage policies.


Top-ranked brands in printers and printer-related items are Canon, HP Officejet / Deskjet, and Epson.

HP is ranked #1 in India.

HP buyers do not have any clear key purchase considerations.

Canon buyers’ key purchase consideration is brand.

In China, India and Indonesia Epson buyers’ key purchase consideration is

ease of use. In Australia it is brand and price.


Genuine printing products guarantee high performance, top quality printing outputs, durability and reliability but

can be costly.

Non-genuine printing products can imply low or reduced costs but

run the risk of poor performance, low quality and faulty parts.


Genuine printing products dominate positive sentiment in providing better printing results, offering better value for money, and

promoting greater office productivity.

Greatest receptivity to non-genuine printing products is in

Australia, lowest receptivity is in India.


DETAILED

ANALYSIS


IMPACTS ON

OFFICE

PRODUCTIVITY


HIGHLIGHTSIMPACTS ON OFFICE PRODUCTIVITY

• Key factors affecting office productivity are IT and Internet systems, office

supplies and workplace culture

− Smaller businesses cite comfort factors

− Larger businesses cite staff morale, office look-and-feel, and technology

• To maintain office productivity businesses focus on the following areas (by

market or size)

− Australia: Internet accessibility, workload

− China: Internet accessibility

− India: Talent shortage

− Indonesia: Poor IT support

− Businesses with 10-19 staff: Internet accessibility, resourcing and senior management support

− Businesses with 20-199 staff: Senior management support and IT issues


ON AVERAGE, KEY FACTORS AFFECTING OFFICE PRODUCTIVITY

ARE HIGH-FUNCTIONING IT AND INTERNET SYSTEMS,

SUFFICIENT OFFICE SUPPLIES AND WORKPLACE CULTURE

1%

61%

47%

39%

55%

19%

25%

35%

42%

42%

33%

46%

42%

14%

48%

31%

43%

0% 50% 100%

Australia

Office layout

Workspace clutter

Temperature

Lighting

Employee morale

Management and supervision

Ergonomic office furniture

Relaxation space

Reliable printing technology

Other 0%

65%

66%

66%

68%

14%

29%

39%

56%

55%

35%

33%

27%

20%

63%

33%

43%

0% 50% 100%

China

3%

41%

35%

49%

46%

36%

29%

23%

57%

57%

38%

47%

31%

22%

57%

25%

41%

0% 50% 100%

India

2%

67%

49%

70%

52%

45%

29%

37%

68%

75%

32%

45%

42%

29%

63%

15%

47%

0% 50% 100%

Indonesia


Q1. Please which of these factors affect office productivity where you work. [Factors in bold font are overall top 6 factors.]

Good office supplies

Catering

Noise levels

Group activities

Broadband speed

Workplace harmony

Reliable IT systems


MOST POPULAR KEY FACTORS AFFECTING OFFICE PRODUCTIVITY

AMONGST SMALL BUSINESSES INVOLVE COMFORT WHILE LARGER

BUSINESSES CITE STAFF MORALE, OFFICE LOOK-AND-FEEL AND

TECHNOLOGYAustralia China India Indonesia

Companies with

up to 9 staff:

Companies with

10-19 staff:

Companies with

20-199 staff:

FACTORS AFFECTING

PRODUCTIVITYINDEX

Temperature 106.90

Workspace clutter 105.33

Catering 155.28

Relaxation space 139.13

Group activities 137.30

Employee morale 134.58

Office layout 131.45

Other 357.14

Catering 153.06


Noise levels 140.69

Employee morale /

Management &

supervision

127.55

FACTORS AFFECTING

PRODUCTIVITYINDEX

Catering 187.50

Catering 153.85


Ergonomic office furniture 138.07

Broadband speed 135.75

Reliable IT systems 130.18

Reliable printing tech. 109.32


Management &

supervision106.24

Noise levels 104.88

Good office supplies 104.48

FACTORS AFFECTING

PRODUCTIVITYINDEX

Catering 110.57

Workplace harmony 110.31

Lighting 103.51


Other 144.93



Catering 118.58


Reliable IT systems 134.15


Ergonomic office furniture 119.57

Noise levels 118.42

Management &

supervision114.04

FACTORS AFFECTING

PRODUCTIVITYINDEX

Noise levels 104.17

Temperature 102.04

Management &

supervision101.54



Management &

supervision136.00

Noise levels 128.00


Other 263.16






KEY FACTOR TO MAINTAINING OFFICE PRODUCTIVITY IS

INTERNET ACCESSIBILITY IN CHINA AS WELL AS WORKLOAD IN

AUSTRALIA, TALENT SHORTAGE IN INDIA AND POOR IT SUPPORT

IN INDONESIA

7%

26%

39%

39%

19%

35%

33%

28%

28%

22%

25%

0% 50%

Australia

Poor IT support

Lack of management support

Outdated technology

Poor connectivity

Poor broadband speed

Excessive workload

Inadequate office budget

Other 0%

47%

42%

64%

49%

37%

40%

54%

37%

48%

53%

0% 50% 100%

China

4%

37%

39%

44%

37%

44%

46%

39%

55%

43%

41%

0% 50% 100%

India

1%

52%

49%

50%

48%

59%

63%

60%

54%

43%

61%

0% 50% 100%

Indonesia


Q3. What factors impact on your ability to maintain office productivity? [Factors in bold font are overall top 4 factors.]

Shortage of good staff

Unreliable office equipment

Workplace disputes


BUSINESSES WITH 10-19 STAFF CITE POOR INTERNET, RESOURCE

ISSUES AND NO SENIOR SUPPORT AS GREATEST RISK FACTORS,

WHILE BUSINESS WITH 20-199 STAFF CITE NO SENIOR SUPPORT

AND IT ISSUESAustralia China India Indonesia

Companies with

up to 9 staff:

Companies with

10-19 staff:

Companies with

20-199 staff:

FACTORS IMPACTING

PRODUCTIVITYINDEX

Other 145.77

Unreliable office

equipment155.28

Shortage of good staff 155.28

Inadequate office budget 150.50

Poor connectivity 149.07

Lack of management

support138.34

Workplace disputes 187.97

Lack of management

support162.34

Poor IT support 128.57

Excessive workload 119.05

Outdated technology 108.23

FACTORS IMPACTING

PRODUCTIVITYINDEX



Poor broadband speed 144.23



Unreliable office

equipment128.21

Lack of management

support102.85



FACTORS IMPACTING

PRODUCTIVITYINDEX





Lack of management

support121.33




Other 187.50

Unreliable office

equipment121.79

Poor connectivity 119.32

Lack of management

support110.47


FACTORS IMPACTING

PRODUCTIVITYINDEX




Lack of management

support116.28




Other 263.16

Unreliable office

equipment122.81



Lack of management

support116.28


BUDGET VS.

OFFICE PRODUCTIVITY


HIGHLIGHTSBUDGET VS. OFFICE PRODUCTIVITY

• Most respondents in China, India and Indonesia are aware of their budgets

and spend at least 1,000 in local currency each month on printing costs

− Most respondents in Australia are unaware of their monthly expenditure on printing

• Most respondents in China, India and Indonesia forecast growth in their

budgets in the next few years

− Two-thirds of respondents in Australia forecast a flat trend in their budgets

• Most popular initiatives to maintain office productivity whilst adhering to

budgets include managing performance in-house and seeking bargains and

more cost-efficient IT solutions

− Larger businesses are more likely to include initiatives such as using cloud storage and open-

source IT solutions


HIGHLIGHTSBUDGET VS. OFFICE PRODUCTIVITY

• Top considerations when purchasing printers and printer-related items include

reliability, price and ease of use

− Smaller businesses focus on price

− Larger businesses rely on testimonials or reputation


EXCEPT IN AUSTRALIA, MOST KNOW WHAT THEIR PRINTING

BUDGET IS AND SPEND AT LEAST 1,000 IN LOCAL CURRENCY

EACH MONTH

76%

41%

90%82%

91%

4-MarketAggregate


Proportion of Respondents Who Know Office Budget on Printing

Manager Owner54%

46%

50%

50%

67%

33%

56%

44%

44%

56%

12%

5%

3%

12%

8%

15%

2%

11%

15%

11%

15%

6%

13%

5%

10%

15%

32%

40%

5%

23%

34%

37%

23%

4%

25%

9%

18%

10%

59%

24%

0% 20% 40% 60% 80% 100%

INDONESIA

INDIA

CHINA

AUSTRALIA

AVERAGE 4-MARKET

Monthly Printing Costs in Local Currency Per Market

Up to 99 100-499 500-999 1,000-4,999 5,000+ Don't know


SC5. Which of the following most closely applies to your occupation? Q15. Do you how much your company spends on printing? Q16. Please enter an estimate of

your monthly printing costs below in LOCAL CURRENCY.


MARKET FORECASTS BUDGET GROWTH IN NEXT FEW YEARS,

EXCEPT AUSTRALIA (FLAT TREND PREDICTED); BUSINESS WITH

UP TO 19 STAFF LIKELY TO PREDICT BUDGET DECLINE

0%

1%

1%

4%

2%

23%

16%

20%

63%

31%

77%

83%

79%

33%

68%

0% 20% 40% 60% 80% 100%

INDONESIA

INDIA

CHINA

AUSTRALIA

AVERAGE 4-MARKET

Budget Movement in Next Few Years

Budget will decrease in next few years Budget will remain the same in next few years

Budegt will increase in next few years

BUSINESSES

UP TO 9

STAFF

(INDEX)

BUSINESSES

WITH 10-19

STAFF

(INDEX)

BUSINESSES

WITH 20-199

STAFF

(INDEX)

441 / 128 / 87 253 / 108 / 97 108 / 76 / 111

153 / 80 / 107 0 / 97 / 119 89 / 91 / 119

0 / 313 / 47 769 / 115 / 88 0 / 76 / 107

0 / 84 / 104 0 / 109 / 100 250 / 109 / 96

N/A / 104 / 99 N/A / 109 / 97 N/A / 92 / 103


Q5. How do you think your budget will change in the next few years?


POPULAR INITIATIVES TO MAINTAIN OFFICE PRODUCTIVITY AND

ADHERE TO BUDGETS INCLUDE MANAGE PERFORMANCE IN-HOUSE,

AND SEEK BARGAINS AND MORE COST-EFFICIENT IT SOLUTIONS

10%

1%

22%

20%

16%

22%

31%

10%

22%

53%

39%

0% 50% 100%

Australia

Performance management

function in-house

Buy second-hand equipment

Buy generic products rather than branded

Use open-source IT solutions

Use cloud storage

Restrict office supply purchases

Other

1%

0%

21%

66%

66%

25%

30%

10%

11%

25%

57%

0% 50% 100%

China

2%

3%

44%

46%

40%

23%

51%

10%

17%

44%

44%

0% 50% 100%

India

2%

1%

41%

51%

55%

24%

30%

18%

24%

51%

57%

0% 50% 100%

Indonesia

BASE: Total=400, Australia=100, China=100, India=100, Indonesia=100Q6. What do you do to maintain office productivity without exceeding your office budget? [Factors in bold font are overall top 4 factors.]

Look for bargain general office

supplies

Buy cheap office paper

Buy remanufactured or non-original rather

than original printer supplies

None of these


BUSINESSES WITH MORE THAN 10 STAFF ARE MORE LIKELY TO

INCLUDE INITIATIVES LIKE USING CLOUD STORAGE AND OPEN-

SOURCE IT SOLUTIONS THAN THOSE WITH UP TO 9 STAFF


Companies with

up to 9 staff:

Companies with

10-19 staff:

Companies with

20-199 staff:

Use open-source IT

solutions166

Buy second-hand

equipment142

Restrict office supply

purchases119

Buy remanufactured or

non-original rather than

original printer supplies

119

None of these 125


purchases107

Performance

management functions in-

house

105

Use cloud storage 104

Use open-source IT

solutions104

Other 254

Look for bargain general

office supplies138

None of these 127

Use open-source IT

solutions121

INITIATIVES INDEX

Other 238

None of these 238

Restrict office supply purchases 110

Look for bargain general office supplies 103

Buy generic products rather than

branded103

Restrict office supply purchases 134

Look for bargain general office supplies 108

Buy cheap office paper 104

Buy remanufactured or non-original

rather than original printer supplies104


Buy remanufactured or non-original

rather than original printer supplies121

Use open-source IT solutions 120

Buy second-hand equipment 117

Buy generic products rather than

branded114

INITIATIVES INDEX

Other 209

None of these 125




109


office supplies106


Use open-source IT

solutions167

Performance

management functions in-

house

135

Buy generic products

rather than branded125

INITIATIVES INDEX



Buy second-hand

equipment124





office supplies132


Use open-source IT

solutions102

INITIATIVES INDEX





purchases103

None of these 215

Buy second-hand

equipment172




150



TOP CONSIDERATIONS WHEN SELECTING PRINTERS AND

PRINTER-RELATED ITEMS INCLUDE RELIABILITY, PRICE AND

EASE OF USE

0%

16%

33%

20%

59%

30%

47%

25%

17%

11%

33%

25%

62%

32%

0% 50% 100%

Australia

Brand

Price

Word-of-mouth

Professional reviews

Ease of use

Ease of set-up

Reliability

Product support

Other 0%

13%

58%

37%

68%

36%

44%

40%

29%

50%

39%

35%

45%

51%

0% 50% 100%

China

0%

22%

51%

38%

57%

40%

49%

56%

29%

16%

37%

31%

61%

45%

0% 50% 100%

India

1%

22%

44%

47%

63%

47%

61%

55%

27%

21%

54%

41%

66%

55%

0% 50% 100%

Indonesia


Q8. What is your main consideration when selecting printers and printer-related items (e.g. ink, toners, cartridges, etc.) for the office? [Factors in bold font are overall

top 4 factors.]

Reputation

Positive previous experience

Compatibility with other systems

High ink yield / maximum number of

pages

Employee recommendations


PRIMARY CONSIDERATION IS PRICE FOR SMALLER BUSINESSES;

LARGER BUSINESSES RELY ON TESTIMONIALS OR REPUTATION


Companies with

up to 9 staff:

Companies with

10-19 staff:

Companies with

20-199 staff:

Ease of use 139

High ink yield / maximum

number of pages132

Product support 130

Professional reviews 128

Brand 122

Word-of-mouth 227

Employee

recommendations201

Reputation 157

Ease of set-up 143

Product set-up 143

CONSIDERATIONS INDEX

Price 139


number of pages108

Ease of use 140


Ease of set-up 128

Word-of-mouth 123

Price 120

Reliability 110

Brand 109

Reputation 108

Employee

recommendations107




Brand 120

Ease of set-up 115

Positive previous

experience110

Product support 107

Employee

recommendations198

Word-of-mouth 136


Compatibility with other

systems124

Reputation 113


systems103

Price 102

Ease of use 102


Word-of-mouth 125

Price 112


Reputation 105


number of pages103

Positive previous

experience130

Reliability 119

Brand 118

Other 263


systems120

Product support 118


Brand 115



systems114

Positive previous

experience111


number of pages105


PRINTING USAGE POLICIES


HIGHLIGHTSPRINTING USAGE POLICIES

• At least two-thirds of small-medium businesses have less than 5 printers,

especially in Australia and India

• Most popular printing usage policies include imposing limits on colour printing

and the number of pages allowed, and enforcing recycling

− Smaller businesses focus on cost reduction

− Larger businesses support a diverse range of initiatives across cost reduction, limits and recycling

• Businesses with a small number of printers are less likely to support formal

printing usage policies


AT LEAST TWO-THIRDS OF SMALL-MEDIUM BUSINESS HAVE

LESS THAN 6 PRINTERS, ESPECIALLY SMBS IN AUSTRALIA AND

INDIA

80%

11%

3%6%

AustraliaNo printers 1-5 printers

6-10 printers 11-19 printers

20+ printers

1%

65%

20%

8%6%

China

No printers 1-5 printers


20+ printers

74%

16%

7%3%

India



20+ printers

1%

65%

15%

13%

6%

Indonesia



20+ printers


Q9. How many printers are in your office?


MOST POPULAR PRINTING USAGE POLICIES INCLUDE IMPOSING

LIMITS ON COLOUR PRINTING AND NUMBER OF PAGES ALLOWED,

AND ENFORCING RECYCLING

26%

32%

28%

10%

12%

41%

0% 50%

Australia

Limit on colour printing

Encouragement to avoid printing

Mandatory recycling

20%

25%

18%

21%

46%

40%

0% 50%

China

6%

40%

38%

23%

42%

55%

0% 50% 100%

India

19%

45%

31%

18%

30%

46%

0% 50%

Indonesia


Q10. What printing usage policies are there for users in your office? [Factors in bold font are overall top 3 factors.]

Maximum number of

pages allowed

A cost limit per employee

None


SMALLER BUSINESS FAVOUR COST MEASURES IN THEIR PRINTING

USAGE POLICIES WHILST LARGER BUSINESSES EMPLOY A

DIVERSE RANGE OF INITIATIVES ACROSS COST, LIMITS AND

RECYCLINGAustralia China India Indonesia

Companies with

up to 9 staff:

Companies with

10-19 staff:

Companies with

20-199 staff:

A cost limit per

employee174

Limit on colour

printing159

Mandatory

recycling136

Encouragement to

avoid printing140

Maximum number

of pages allowed119

PRINTING USAGE

POLICIESINDEX

A cost limit per

employee179

Mandatory

recycling150

None 154

Mandatory

recycling123

Limit on colour

printing111

Maximum number

of pages allowed105

Encouragement to

avoid printing105

PRINTING USAGE

POLICIESINDEX

None 225

A cost limit per

employee106

A cost limit per

employee170

Mandatory

recycling130

Limit on colour

printing126

Encouragement to

avoid printing145

Maximum number

of pages allowed113

Limit on colour

printing105

PRINTING USAGE

POLICIESINDEX

A cost limit per

employee132

Limit on colour

printing114

Encouragement to

avoid printing108

Maximum number

of pages allowed183

Mandatory

recycling111

None 111

Encouragement to

avoid printing102

PRINTING USAGE

POLICIESINDEX

None 118


BUSINESSES WITH A SMALL NUMBER OF PRINTERS ARE LESS

LIKELY TO SUPPORT FORMAL PRINTING USAGE POLICIES


Companies with

up to 5

printers:

Companies with

6+ printers:

Maximum number

of pages allowed208

A cost limit per

employee200

Encouragement to

avoid printing179

PRINTING USAGE

POLICIESINDEX

None 114

Mandatory

recycling103

A cost limit per

employee101

Encouragement to

avoid printing147

Maximum number

of pages allowed109

Limit on colour

printing103

PRINTING USAGE

POLICIESINDEX

None 113

Limit on colour

printing133

Encouragement to

avoid printing132

Maximum number

of pages allowed128

PRINTING USAGE

POLICIESINDEX

A cost limit per

employee118

Encouragement to

avoid printing103

Limit on colour

printing102

Mandatory

recycling124

None 108

PRINTING USAGE

POLICIESINDEX

None 115

Mandatory

recycling102

Limit on colour

printing101


COMPETITIVE LANDSCAPE


HIGHLIGHTSCOMPETITIVE LANDSCAPE

• Generally, top-ranked brands in printers and printer-related items are Canon,

HP Officejet / Deskjet, and Epson

− HP is ranked #1 in India

• HP buyers do not have any clear key purchase considerations

• Canon buyers’ key purchase consideration is brand

• In China, India and Indonesia Epson buyers’ key purchase consideration is

ease of use

− In Australia it is brand and price


HIGHLIGHTSCOMPETITIVE LANDSCAPE

• Buyers of Samsung or Fuji Xerox have ley purchase considerations which

include word-of-mouth and reputation

• In China, India and Indonesia Brother buyers’ key purchase consideration is

brand

− In Australia it is ease of use


GENERALLY, TOP-RANKED BRANDS IN PRINTERS AND PRINTER-

RELATED ITEMS ARE CANON, FOLLOWED BY HP OFFICEJET /

DESKJET AND EPSON; HP OFFICEJET / DESKJET IS #1 IN INDIA

2%

6%

2%

6%

8%

1%

2%

0%

3%

33%

26%

13%

4%

34%

16%

0% 50%

Australia

Brother

Canon

Fuji Xerox

HP Officejet / Deskjet

Panasonic

Patnum

Pitney Bowes

Ricoh

Don’t know 0%

1%

3%

10%

7%

4%

1%

12%

4%

37%

9%

36%

8%

54%

15%

0% 50% 100%

China

0%

0%

2%

23%

5%

2%

2%

8%

2%

66%

6%

29%

18%

50%

9%

0% 50% 100%

India

0%

4%

1%

14%

5%

1%

2%

6%

2%

49%

13%

76%

7%

61%

16%

0% 50% 100%

Indonesia


Q11. Which brands of printers and printer-related items do you currently have in the office? [Brands in bold font are overall top 3 brands in market.]

Dell

Epson

Kyocera

Samsung

Seiko

Other


BUSINESSES IN AUSTRALIA WITH BRAND AS KEY PURCHASE

CONSIDERATION LIKELY TO HAVE PURCHASED CANON; HP BUYERS

DO NOT HAVE ANY CLEAR KEY PURCHASE CONSIDERATIONS

AUSTRALIA: PURCHASED BRANDS VS.

PURCHASE CONSIDERATIONS

BASE: Australia=100



BUSINESSES IN CHINA WITH BRAND AS KEY PURCHASE

CONSIDERATION LIKELY TO HAVE PURCHASED BROTHER; HP

BUYERS HAVE NO CLEAR KEY PURCHASE CONSIDERATIONS

CHINA: PURCHASED BRANDS VS.


BASE: China=100



LIKE CHINA, BUSINESSES IN INDIA WITH BRAND AS KEY PURCHASE

CONSIDERATION LIKELY TO HAVE PURCHASED BROTHER; HP

BUYERS HAVE NO CLEAR KEY PURCHASE CONSIDERATIONS

INDIA:PURCHASED BRANDS VS.


BASE: India=100



LIKE CHINA AND INDIA, BUSINESSES IN INDONESIA WITH BRAND AS

KEY PURCHASE CONSIDERATION LIKELY TO HAVE PURCHASED

BROTHER; HP BUYERS HAVE NO KEY PURCHASE CONSIDERATION

INDONESIA: PURCHASED BRANDS VS.


BASE: Indonesia=100



GENUINE VS. NON-GENUINE

PRINTING PRODUCTS


HIGHLIGHTSGENUINE VS. NON-GENUINE PRINTING PRODUCTS

• When understanding the difference in features between genuine and non-

genuine printing products

− Genuine printing products are known to guarantee high performance, top quality printing outputs,

durability and reliability

− Non-genuine printing products imply low or reduced costs

• When understanding the risks posed by genuine vs. non-genuine printing

products

− Genuine printing products are costly

− Non-genuine printing products can be associated with poor performance, low quality and faulty

parts


HIGHLIGHTSGENUINE VS. NON-GENUINE PRINTING PRODUCTS

• Genuine printing products dominate sentiment in relation to providing better

printing results, offering better value for money, and promoting greater office

productivity

− Although non-genuine printing products performs best in offering value for money vs. better

quality of printing outputs and greater office productivity

• Most challenging market for non-genuine printing products is India, followed

by China and Indonesia

− Greater receptivity for non-genuine printing parts in Australia


IN AUSTRALIA GENUINE PRINTER PRODUCTS SKEW HIGH

PERFORMANCE, QUALITY, DURABILITY AND RELIABILITY WHILST

NON-GENUINE PRODUCTS SKEW LOW/REDUCED COSTS

7%

18%

18%

17%

2%

17%

5%

8%

6%

4%

3%

5%

3%

6%

41%

20%

11%

10%

14%

10%

14%

8%

12%

14%

12%

12%

13%

13%

28%

30%

32%

32%

33%

34%

36%

38%

42%

42%

42%

43%

45%

46%

24%

32%

39%

41%

51%

39%

45%

46%

40%

40%

43%

40%

39%

35%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Reasonable price

Reduced maintenance costs

Compatible with other devices

Greater employee satisfaction

Easy to install

Less printer downtime

Compatible with printer

No printer leakage

Cartridges always work first time

Good ink yields / prints a large number of pages

Reliable

Durable

Good quality results

Guaranteed performance

Types of Printer Products vs. Features: Australia

Neither Non-Genuine Genuine Both

BASE: Australia=100

Q12. Do the factors below apply more to genuine original printer products (like cartridges and toner), or to non-genuine printer products, or to both, or to neither?


IN CHINA GENUINE PRINTER PRODUCTS ARE EXPECTED TO BE

HIGH IN QUALITY, RELIABILITY AND LESS LIKELY TO BREAK DOWN

WHILST NON-GENUINE PRODUCTS ARE STRONG IN LOW/REDUCED

COSTS

3%

1%

4%

1%

1%

1%

2%

2%

3%

2%

3%

3%

2%

1%

50%

44%

20%

14%

16%

12%

16%

20%

15%

13%

14%

11%

11%

12%

27%

32%

41%

46%

48%

55%

56%

57%

62%

62%

63%

63%

63%

65%

20%

23%

35%

39%

35%

32%

26%

21%

20%

23%

20%

23%

24%

22%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Reasonable price



Easy to install



No printer leakage


Durable




Reliable


Types of Printer Products vs. Features: China


BASE: China=100



IN INDIA GENUINE PRINTER PRODUCTS ARE STRONGEST IN

DURABILITY, PERFORMANCE AND QUALITY WHILST NON-GENUINE

PRODUCTS ARE KNOWN FOR LOW/REDUCED COSTS AND

EFFICIENCY

4%

3%

5%

3%

3%

3%

1%

0%

5%

2%

1%

1%

2%

1%

27%

7%

13%

9%

19%

11%

16%

12%

11%

10%

12%

11%

7%

11%

41%

47%

50%

51%

53%

53%

57%

59%

61%

63%

65%

68%

68%

71%

28%

43%

32%

37%

25%

33%

26%

29%

23%

25%

22%

20%

23%

17%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Reasonable price

Easy to install







No printer leakage

Reliable




Durable

Types of Printer Products vs. Features: India


BASE: India=100



IN INDONESIA GENUINE PRINTER PRODUCTS ARE KNOWN FOR

DURABILITY, PERFORMANCE AND QUALITY WHILST NON-GENUINE

PRODUCTS EXCEL IN VALUE, DEVICE COMPATIBILITY AND LOW

COSTS

3%

3%

4%

3%

2%

4%

4%

7%

2%

2%

2%

2%

4%

4%

30%

20%

12%

11%

11%

17%

13%

10%

12%

11%

6%

11%

7%

11%

37%

45%

47%

47%

50%

51%

52%

55%

57%

57%

58%

59%

60%

63%

30%

32%

37%

39%

37%

28%

31%

28%

29%

30%

34%

28%

29%

22%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Reasonable price




Easy to install



No printer leakage


Reliable




Durable

Types of Printer Products vs. Features: Indonesia


BASE: Indonesia=100



IN AUSTRALIA GENUINE PRINTER PRODUCTS ARE BELIEVED TO BE

COSTLY WHILST NON-GENUINE PRINTER PRODUCTS HAVE POOR

PERFORMANCE AND QUALITY, AND DEVICE INCOMPATIBILITY ISSUES

34%

51%

45%

44%

46%

32%

48%

30%

39%

38%

49%

42%

40%

42%

15%

46%

26%

32%

31%

27%

38%

25%

40%

29%

35%

21%

26%

28%

21%

16%

5%

6%

6%

6%

6%

6%

7%

7%

8%

9%

9%

10%

10%

13%

50%

15%

17%

17%

19%

21%

24%

20%

23%

24%

18%

21%

22%

22%

24%

19%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Doesn't perform long

Can be hard to install

Poor quality results

Not compatible with printer

Reprints required

Performance is not guaranteed

Cartridges 'dead' on arrival

Early end of life / poor ink yield

Leaking toner / ink

Fails prematurely

Printer downtime

Employee frustration

Not compatible with other devices

Increased maintenance costs

Expensive to buy

Types of Printer Products vs. Issues: Australia


BASE: Australia=100



IN CHINA GENUINE PRINTER PRODUCTS ARE BELIEVED TO BE

COSTLY WHILST NON-GENUINE PRINTER PRODUCTS HAVE ISSUES

LOW QUALITY, FAULTY PARTS AND POOR PERFORMANCE

28%

24%

25%

24%

23%

22%

32%

25%

41%

29%

35%

18%

20%

17%

9%

46%

57%

58%

58%

54%

55%

44%

50%

34%

49%

39%

47%

50%

36%

20%

5%

5%

6%

6%

7%

9%

9%

10%

11%

12%

14%

18%

19%

23%

59%

21%

14%

11%

12%

16%

14%

15%

15%

14%

10%

12%

17%

11%

24%

12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%




Fails prematurely


Leaking toner / ink

Printer downtime



Reprints required



Doesn’t perform long


Expensive to buy

Types of Printer Products vs. Issues: China


BASE: China=100



IN INDIA GENUINE PRINTER PRODUCTS ARE BELIEVED TO BE


INVOLVING POOR PERFORMANCE, LOW QUALITY AND FAULTY

PARTS

10%

12%

12%

10%

23%

12%

19%

22%

19%

28%

13%

7%

16%

11%

12%

53%

53%

55%

58%

42%

60%

51%

43%

49%

37%

51%

59%

37%

39%

20%

13%

14%

14%

15%

15%

15%

16%

17%

18%

18%

19%

21%

21%

32%

49%

24%

21%

19%

17%

20%

13%

14%

18%

14%

17%

17%

13%

26%

18%

19%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Leaking toner / ink


Fails prematurely








Reprints required


Printer downtime


Expensive to buy

Types of Printer Products vs. Issues: India


BASE: India=100



IN INDONESIA GENUINE PRINTER PRODUCTS ARE BELIEVED TO BE


INVOLVING POOR PERFORMANCE AND FAULTY PARTS

15%

9%

13%

12%

18%

9%

22%

16%

31%

19%

22%

18%

10%

6%

5%

57%

63%

60%

60%

52%

62%

51%

49%

42%

45%

49%

52%

53%

58%

17%

8%

11%

11%

12%

12%

12%

13%

13%

14%

14%

14%

15%

19%

19%

65%

20%

17%

16%

16%

18%

17%

14%

22%

13%

22%

15%

15%

18%

17%

13%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Fails prematurely


Reprints required

Leaking toner / ink




Printer downtime





Expensive to buy

Types of Printer Products vs. Issues: Indonesia


BASE: Indonesia=100



IN AUSTRALIA GENUINE PRINTER PRODUCTS DOMINATE ALL

POSITIVE ASSESSMENTS – EVEN PERFORMING WELL IN OFFERING

BETTER VALUE FOR MONEY (QUALITY COMES INTO PLAY)

12%

10%

7%

15%

38%

6%

38%

34%

54%

35%

18%

33%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Promotes greater office productivity

Are better value for money

Provide better printer results

Attitudes Towards Types of Printer Products: Australia


BASE: Australia=100

Q14. Please indicate which of the statements below are true for genuine original printer products (like cartridges and toner), or to non-genuine printer products, or to

both, or to neither.

BUSINESSES

UP TO 9

STAFF

(INDEX)

BUSINESSES

WITH 10-19

STAFF

(INDEX)

BUSINESSES

WITH 20-199

STAFF

(INDEX)

117 / 136 / 91 / 105 62 / 72 / 113 / 92 102 / 60 / 106 / 97

122 / 107 / 102 / 68 87 / 103 / 90 / 121 71 / 85 / 105 / 139

136 / 82 / 91 / 105 36 / 116 / 103 / 112 89 / 119 / 113 / 182


IN CHINA NON-GENUINE PRINTER PARTS ARE NOT ASSOCIATED

WITH PRODUCING BETTER PRINTER RESULTS, BETTER VALUE FOR

MONEY AND GREATER OFFICE PRODUCTIVITY

2%

4%

0%

8%

29%

9%

62%

52%

72%

28%

15%

19%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%




Attitudes Towards Types of Printer Products: China


BASE: China=100



BUSINESSES

UP TO 9

STAFF

(INDEX)

BUSINESSES

WITH 10-19

STAFF

(INDEX)

BUSINESSES

WITH 20-199

STAFF

(INDEX)

N/A / 139 / 87 / 132 N/A / 85 / 85 / 162 N/A / 98 / 104 / 87

N/A / 129 / 72 / 167 N/A / 106 / 74 / 205 127 / 96 / 107 / 76

N/A / 156 / 60 / 179 385 / N/A / 87 / 137 63 / 111 / 106 / 86


IN INDIA NON-GENUINE PRINTER PARTS ARE NOT ASSOCIATED

WITH PRODUCING BETTER PRINTER RESULTS, BETTER VALUE FOR

MONEY (QUALITY INCLUDED) AND GREATER OFFICE PRODUCTIVITY

0%

1%

0%

10%

8%

9%

72%

71%

77%

18%

20%

14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%




Attitudes Towards Types of Printer Products: India


BASE: India=100



BUSINESSES

UP TO 9

STAFF

(INDEX)

BUSINESSES

WITH 10-19

STAFF

(INDEX)

BUSINESSES

WITH 20-199

STAFF

(INDEX)

N/A / 90 / 98 / 116 N/A / 145 / 90 / 124 N/A / 83 / 107 / 71

N/A / N/A / 118 / 81 N/A / 54 / 98 / 130 250 / 219 / 85 / 100

N/A / 162 / 98 / 75 N/A / 43 / 109 / 97 N/A / 75 / 97 / 125


IN INDONESIA GENUINE PRINTER PRODUCTS DOMINATE ALL

POSITIVE ASSESSMENTS – EVEN PERFORMING WELL IN OFFERING

BETTER VALUE FOR MONEY (QUALITY COMES INTO PLAY)

1%

3%

1%

12%

12%

10%

61%

54%

69%

26%

31%

20%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%




Attitudes Towards Types of Printer Products: Indonesia


BASE: Indonesia=100



BUSINESSES

UP TO 9

STAFF

(INDEX)

BUSINESSES

WITH 10-19

STAFF

(INDEX)

BUSINESSES

WITH 20-199

STAFF

(INDEX)

238 / 119 / 90 / 119 N/A / 50 / 116 / 75 N/A / 105 / 103 / 92

159 / 99 / 93 / 108 N/A / 167 / 120 / 48 88 / 66 / 97 / 119

238 / 119 / 78 / 137 N/A / 83 / 123 / 58 N/A / 88 / 112 / 81


RECOMMENDATIONS

The content series should focus on:

• Areas of influence on office productivity such as IT and Internet systems,

office supplies and workplace culture, as well as highlight initiatives that

maintain office productivity within office budgets involving managing

performance in-house and seeking bargains and more cost-efficient IT

solutions

• Reliability, price and ease of use when referring to purchase considerations


RECOMMENDATIONS

If the content series can support different content per market:

• The content series for China, India and Indonesia should refer to the

optimism of office budget growth over the next few years, assume greater

awareness of office budget dissemination, and leverage greater receptivity to

genuine printing products

• The content series for Australia should refer to the challenges of a flat trend in

office budget forecasts over the next few years, assume less awareness of

office budget dissemination and leverage greater receptivity of the balance

between genuine and non-genuine printing products


RECOMMENDATIONS

If the content series can target businesses based on size:

• The content series for smaller businesses should focus on areas of influence

involving comfort factors (e.g. catering, lighting, temperature, noise levels),

cost reduction methods to maintaining office productivity within office

budgets, and prioritising price as a key purchase consideration

• The content series for larger business should focus on areas of influence

involving staff morale, office look-and-feel, and technology, touch on diverse

methods to maintaining office productivity within office budgets covering cost

reduction, imposing limits and recycling, and spotlight testimonials and

reputation in influencing purchase consideration (e.g. customer testimonials)


For more information, please contact…

Clare FernandoMD Research, Data & Analytics

Data2Decisions Australia

Tel. +61 (02) 8094 7451

Mob. +61 (0) 437 314 027

[email protected]


APPENDIX


DATA2DECISIONS IS THE GLOBAL

BUSINESS EFFECTIVENESS BRAND FOR

DENTSU AEGIS NETWORK.

our missionEnabling effective business strategy

through applying Science, Psychology

and Sense!

Data2Decisions Australia’s leadership

team applies their 20+ years’ of predictive

modelling and market research expertise each to

clients who strive for sustainable business

growth.


MEET

THE TEAM


D2D TEAMCLARE FERNANDO

MD Research, Data & Analytics

IRINA CHINENOVA

GM, Analytics

TASMAN

MURRAY

Marketing

Analytics

Director

EOIN MARTYN

Marketing

Analytics

Manager

KEVIN KIM

Data Innovation

Manager

STAN MADDEN

Data Visualisation

Analyst

ANNA

USUPOVA

Research

Manager

JENA WILLS

Research

Analyst

HELEN

BARNES

Research

Manager

JENNY WANG

Data Innovation

Analyst

SERENA XU

Data Visualisation

Analyst

EMILIJA KERAVCIN

Personal Assistant to the MD


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BUSINESS

OPTIMISATION

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We measure the effectiveness of your

marketing and media strategy by

identifying all marketing drivers of

your success metrics against a

backdrop of non-marketing

influencers through our econometric

modelling and research solutions. We

formulate an optimised marketing and

media plan to maximise your growth

cost-efficiently.

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organisational changes (e.g.

corporate structure, innovation,

product development, etc.) on

your business performance. We

forecast future impacts on your

business performance in the face

of future business changes.

We identify target markets and

provide a comprehensive

description of who they are, what

they look like, what their

attitudes, behaviours,

motivations, triggers and barriers

are, how they consumer media,

etc. We create customer profiles

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