office of the development commissioner...

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ANNUAL DOMESTIC MARKETING PLAN - 2016-17

OFFICE OF THE DEVELOPMENT COMMISSIONER

(HANDICRAFTS)

WEST BLOCK NO. 7, R.K.PURAM, NEW DELHI

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National Level Events

Regional Level Events

Special Events at Crafts Museum

State Level Events

a)Gandhi Shilp Bazars at prominent places

b)Craft Bazars at District Headquarters

c)Exhibitions at places of Tourist/Heritage importance

d)Special Events at Urban Haats.

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OFFICE OF THE DEVELOPMENT COMMISSIONER (HANDICRAFTS)

(MARKETING DIVISION) *********

ANNUAL DOMESTIC MARKETING PLAN 2016-17

I. National Level Events.

National level events are regular events in Delhi and neighbouring areas in collaborations with Export Promotion Council for Handicrafts (EPCH),

Carpet Export Promotion Council (CEPC), COHANDS, NCDPD and State Handicrafts Corporations etc. These events will benefit artisans/entrepreneurs who

are unable to participate in the International fairs due to the high cost. Implementing agencies will mobilise artisans, organize Thematic /Stand-alone

Exhibition of Indian Handicrafts, Live Demonstration by Master Craftspersons conduct Buyer Seller Meets, Publicity of the event etc during the events.

Month Events No. Of

Days

No. Of

Artisans expected to

Participate

Period Theme Implementing

Agencies

Supporting

Agencies

Approx

Amount (Rs. In

Lakhs)

October World Textiles Fair at IEML,Greater Noida

10 100 Home Furnishing,

Life Style & Gift items

EPCH, CEPC COHANDS, NCDPD

100.00

November Cluster Creation, Dilli

Haat

15 120 1-15

November, 2016

SHG

Products

COHANDS -Nil- 40.00

December Master Creation, Dilli

Haat

15 120 1-15

December, 2016

Master

pieces by Master

Artisans

COHANDS -Nil- 40.00

February Surajkund International Craft Mela at Surajkund

15 200 1-15 February

2017

National Handicrafts

Fair

Haryana Tourism

-Nil- 60.00

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ANNUAL DOMESTIC MARKETING PLAN 2016-17

II. Regional Events / Fairs in Mega Cities.

The events will showcase the best of the Indian handicrafts and handmade carpets in quality, design and versatility from across the country. The

objective of this programme is to organize exclusive fairs for handicrafts products in India at a grand scale to increase visibility of the products in domestic

market. The program will also benefit artisans/entrepreneurs who are unable to participate in the International fairs due to the high cost. This program will

cover Thematic /Stand-alone Exhibition of Indian Handicrafts, Live Demonstration by Master Craftspersons , BSMs, Publicity of the event etc.

S.

No.

Venue Priority Areas No.

Of Days

No. Of

Artisans expected to

Participate

Period Theme Implemen-

ting Agency

Supporting

Agencies

Approx

Amount (Rs. in

Lakhs)

1. Hyderabad Telangana, Andhra Pradesh, Tamil Nadu, Karnataka,

Kerala & from rest of India.

10

100 May 2016

-do- COHANDS -do- 100.00

2. Chennai Tamil Nadu, Karnataka, Kerala, Andhra Pradesh,

Telangana from rest of India.

10 100 June, 2016


3. Mumbai Maharashtra, Gujarat, Goa,

Karnataka & from rest of India.

10 100 July/

September 2016

National

Handicrafts Fair

CEPC CEPC, EPCH,

COHANDS & State/Central

Corporations

100.00

4. Ahmedabad Gujarat, Rajasthan, Madhya Pradesh & from rest of India.

10 100 November, 2016


5. Kolkata West Bengal, Odisha, Bihar, Jharkhand, NER & from rest

of India.

10

100 December, 2016

-do- EPCH -do- 100.00

6. Bengaluru Karnataka, Tamil Nadu,

Kerala, Andhra Pradesh,

Telangana & from rest of India.

10 100 December,

2016

-do- NCDPD -do- 100.00

7. Lucknow Uttar Pradesh, Uttrakhand,

Madhya Pradesh, Chhattisgarh & from rest of

India.

10

100 January,

2017

-do- CEPC -do- 100.00

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Annual Domestic Marketing Plan 2016-17

III. Special Events-Folk Craft Festival of India at Craft Museum:

Special events such as folk craft festival of India organize at Crafts Museum to promote handicrafts products developed by eligible

master craftspersons and also to create a brand image for Indian handicrafts. Show shall be organized with maximum of 20 participants

for a period of 5 days from April, 2016 to March, 2017 in collaborations with COHANDS with maximum financial limit of Rs.15 lakhs.

S. No. Events Period Implementing Agency

Supporting Agency

1 Folk craft festival of Uttar Pradesh 29.04.2016 to 03.05.2016 COHANDS State Handicrafts Corpn.

2 Folk craft festival of Tamil Nadu & Puducherry 07.05.2016 to 11.05.2016 COHANDS State Handicrafts Corpn.

3 Folk craft festival of Rajasthan 21.05.2016 to 25.05.2016 COHANDS State Handicrafts Corpn.

4 Folk craft festival of Jammu & Kashmir 03.06.2016 to 07.06.2016 COHANDS State Handicrafts Corpn.

5 Folk craft festival of Bihar 17.06.2016 to 21.06.2016 COHANDS State Handicrafts Corpn.

6 Folk craft festival of NER States 01.07.2016 to 05.07.2016 COHANDS State Handicrafts Corpn.

7 Folk craft festival of Jharkhand 15.07.2016 to 19.07.2016 COHANDS State Handicrafts Corpn.

8 Folk craft festival of Karnataka 05.08.2016 to 09.08.2016 COHANDS State Handicrafts Corpn.

9 Folk craft festival of Himachal Pradesh 19.08.2016 to 23.08.2016 COHANDS State Handicrafts Corpn.

10 Folk craft festival of West Bengal 02.09.2016 to 06.09.2016 COHANDS State Handicrafts Corpn.

11 Folk craft festival of Odisha 16.09.2016 to 20.09.2016 COHANDS State Handicrafts Corpn.

12 Folk craft festival of Kerala 07.10.2016 to 11.10.2016 COHANDS State Handicrafts Corpn.

13 Folk craft festival of Gujarat 21.10.2016 to 25.10.2016 COHANDS State Handicrafts Corpn.

14 Folk craft festival of Madhya Pradesh 04.11.2016 to 08.11.2016 COHANDS State Handicrafts Corpn.

15 Folk craft festival of Chhattisgarh 18.11.2016 to 22.11.2016 COHANDS State Handicrafts Corpn.

16 Folk craft festival of Tamil Nadu & Puducherry 02.12.2016 to 06.12.2016 COHANDS State Handicrafts Corpn.

17 Folk craft festival of Goa and Daman & Diu 22.12.2016 to 26.12.2016 COHANDS State Handicrafts Corpn.

18 Folk craft festival of Uttrakhand 06.01.2017 to 10.01.2017 COHANDS State Handicrafts Corpn.

19 Folk craft festival of Telangana 22.01.2017 to 26.01.2017 COHANDS State Handicrafts Corpn.

20 Folk craft festival of NER States 03.02.2017 to 07.02.2017 COHANDS State Handicrafts Corpn.

21 Folk craft festival of Uttar Pradesh 17.02.2017 to 21.02.2017 COHANDS State Handicrafts Corpn.

22 Folk craft festival of Andhra Pradesh 03.03.2017 to 07.03.2017 COHANDS State Handicrafts Corpn.

23 Folk craft festival of Haryana 17.03.2017 to 21.03.2017 COHANDS State Handicrafts Corpn.

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IV. State Level Events.

A. Gandhi Shilp Bazaars: In order to promote and market handicrafts, Gandhi Shilp Bazaars are being organize in metropolitan cities/state capitals/places of

tourist or commercial interest/other places. This will provide direct marketing platform to the handicrafts artisans/SHGs/entrepreneurs

from various parts of the country. GSBs are organized in consideration with important fairs/festivals/historic places/places of tourist

interest etc. of the particular selected areas. Duration of GSBs will be 7-10 days and shall accommodate 60-100 stalls with maximum

financial limit of Rs.20 lakhs. The selection of Implementing agencies will be done by O/o Development Commissioner (Handicrafts) from

the eligible organizations like Central/Sate corporations, EPCs and other eligible agencies as per scheme. Total 64 GSBs are prepared for

2016-17 covering all the states as per the commercial viability of the cities and no states has been given more three GSBs during the year.

S. No.

State No. of GSBs

Venue – I Month Venue – II Month Venue - III Month

1. Andhra Pradesh 3 Vishakhapatnam September Vijayawada November Tirupati January

2. Assam 3 Guwahati October Dibrugarh December ShivSagar February

3. Bihar 2 Patna September Muzaffarpur December -- --

4. Chandigarh 1 Chandigarh October -- -- -- --

5. Chhattisgarh 2 Raipur September Jagdalpur November -- --

6. Goa 1 Panajim October -- -- -- --

7. Gujarat 3 Ahmedabad September Gandhi Nagar November Baroda January

8. Haryana 2 Gurgaon September Faridabad November -- --

9. Himachal Pradesh

2 Palampur May Kullu June -- --

10. Jharkhand 2 Ranchi September Dhanabad November -- --

11. Jammu & Kashmir

1 Jammu -- -- -- -- --

12. Karnataka 3 Bengaluru October Mysore December Mangalore February

13. Kerala 2 Trivandrum September Ernakulum December -- --

14. Madhya Pradesh 3 Bhopal November Indore December Gwalior January

15. Maharashtra 3 Mumbai September Pune December Nagpur January

16. Manipur 1 Imphal November -- -- -- --

17. Meghalaya 1 Shilong September -- -- -- --

18. Nagaland 1 Dimapur September -- -- -- --

19. Odisha 3 Bhubaneswar December Cuttack November Bargarh January

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S. No.

State No. of GSBs


20. Punjab 2 Amritsar October Pathankot January -- --

21. Pondicherry 1 Pondicherry November -- -- -- --

22. Rajasthan 3 Jaipur September Ajmer November Udaipur January

23. Sikkim 1 Gangtok October -- -- -- --

24. Telangana 3 Hyderabad September Warangal December Mahabubnagar January

25. Tamil Nadu 3 Chennai November Coimbatore December Kanyakumari February

26. Uttar Pradesh 3 Lucknow November Varanasi December Barabanki January

27. Uttrakhand 2 Dehradun September Haridwar February -- --

28. West Bengal 3 Kolkata September Durgapur December Siliguri January

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B. Craft Bazaars:

In order to promote and market handicrafts, Crafts Bazaars are being organize in metropolitan cities/state capitals/places of tourist or commercial

interest/other places. This will provide direct marketing platform to the handicrafts artisans/SHGs/entrepreneurs from various parts of the country. Crafts

Bazaars are organized in consideration with important fairs/festivals/historic places/places of tourist interest etc. of the particular selected areas. Duration

of Crafts Bazaars will be 7-10 days and shall accommodate 60-100 stalls with maximum financial limit of Rs.20 lakhs where 75% of grant will be borne by

DC(Handicrafts) whereas in case of NER states implementing the program outside NER with NER artisans, 90% of grant will be borne by DC(Handicrafts).

The selection of Implementing agencies will be done by O/o Development Commissioner(Handicrafts) from the eligible organizations like Central/Sate

corporations, EPCs and other eligible agencies as per scheme. Total 56 Crafts Bazaars are prepared for 2016-17 covering all the states as per the

commercial viability of the cities and no states has been given more three Crafts Bazaars during the year.

S. No.

State No. of Craft Bazaars


1. Andhra Pradesh 3 Guntur October Kakinada November Rajahmundry December

2. Assam 2 Tejpur September Jorhat November -- --

3. Bihar 2 Bhagalpur September Gaya November -- --

4. Chandigarh 1 Chandigarh December -- -- -- --

5. Chhattisgarh 2 Bhilai November Durg December -- --

6. Goa 1 Vascodagama January -- -- -- --

7. Gujarat 2 Aurangabad December Rajkot January -- --

8. Haryana 2 Kurkshetra November Panchkulla December -- --

9. Himachal Pradesh 1 Dharamshala June -- -- -- --

10. Jharkhand 2 Jamshedpur December Bokaro January -- --

11. Jammu & Kashmir 1 Srinagar July -- -- -- --

12. Karnataka 2 Dharwad November Gulbarga December -- --

13. Kerala 2 Thrissur September Kozhikode December -- --

14. Madhya Pradesh 2 Jabalpur January Bilaspur February -- --

15. Maharashtra 3 Nasik November Mumbai December Pune January

16. Manipur 1 Thoubal December -- -- -- --

17. Meghalaya 1 Shilong January -- -- -- --

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S. No.

State No. of Craft Bazaars


18. Nagaland 1 Kohima January -- -- -- --

19. Odisha 2 Puri July Angul December -- --

20. Punjab 2 Gurdaspur December Ludhiana January -- --

21. Pondicherry 1 Pondicherry January -- -- -- --

22. Rajasthan 2 Pushkar January Jaisalmer February -- --

23. Sikkim 1 Gangtok December -- -- -- --

24. Telangana 3 Karimnagar September Nalgonda October Adilabad November

25. Tamil Nadu 3 Madhurai December Kodaikanal January Salem February

26. Uttar Pradesh 3 Kanpur November Allahabad December Bareilly January

27. Uttrakhand 1 Rishikesh Januray Musoorie February -- --

28. West Bengal 3 Asansol November Khragpur December Berhanpur January

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Annual Domestic Marketing Plan 2016-17 C. Exhibitions:

In order to promote and market handicrafts, exhibitions are smaller marketing events at local level to provide marketing opportunity to

group of artisans from the area. Exhibitions are organized in consideration with important fairs/festivals/historic places/places of tourist

interest etc. of the particular selected areas. Duration of exhibitions will be 7-10 days and shall accommodate 10-50 stalls with maximum

financial limit of Rs.10 lakhs where 75% of grant will be borne by DC(Handicrafts) whereas in case of NER states implementing the program

outside NER with NER artisans, 90% of grant will be borne by DC(Handicrafts). The selection of Implementing agencies will be done by O/o

Development Commissioner(Handicrafts) from the eligible organizations like Central/Sate corporations and other eligible agencies as per

scheme. Total 63 exhibitions are prepared for 2016-17 covering all the states as per the commercial viability of the cities and no states has

been given more than three exhibitions during the year.

S.

No.

State No. of

Exhib

itions


1. Andhra Pradesh 3 Eluru

(Diwali Mela)

October Kurnool

(Sankranthi Mela)

January Srikakulam

(Ratyatra)

August

2. A & N Island 1 Port-Blair

(Tourist)

January -- -- -- --

3. Arunachal Pradesh 1 Itanagar

(Parsuram Mela)

December -- -- -- --

4. Assam 3 Shivsagar

(Shivratri)

February Nalwadi

(Raas Mela)

October Goalpara

(Surya Mela)

January

5. Bihar 3 Rajgir

(Rajgir Mahotsav)

December Sonpur

(Kartik Purnima)

November Gaya

(Religious)

October

6. Chandigarh 1 Chandigarh

(Heritage)

January -- -- -- --

7. Chhattisgarh 2 Bastar

(Dussahara)

October Rajim

(Kumbh Mela)

March -- --

8. Goa 1 Daman

(Tourist)


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S.

No.

State No. of

Exhib

itions


9. Gujarat 3 Dwarka

(Religious)

December Kutch

(Kutch Mahotsav)

January Ahmedabad

(Tourist)

February

10. Haryana 2 Hissar

(Makar Sankranti)

January Rohtak

(Teej Mela)

July -- --

11. Himachal Pradesh 2 Shimla

(Tourist)

May Manali

(Tourist)

June -- --

12. Jharkhand 2 Deoghar

(Shivratri)

February Hazaribagh

(Makar Mela)

January -- --

13. Jammu & Kashmir 1 Katra

(Religious)

October -- -- -- --

14. Karnataka 3 Dharamtala

(Lakhadeep

Festival)

November Mysore

(Dussehra)

October Hassan

(Car Festival)

September

15. Kerala 2 Thrissur

(Onam Festivial)

January Alappuzha

(Onam Festival)

January -- ---

16. Madhya Pradesh 3 Ujjain

(Kumbh)

January Khajuraho

(Heritage)

December Indore

(Malva Utsav)

January

17. Maharashtra 3 Kolhapur

(Navratri)

October Nagpur

(Orange Festival)

December Aurangabad

(Shivratri)

Feb/March

18. Manipur 1 Moirang

(Sanghai Mela)

February -- -- -- --

19. Meghalaya 1 Shillong

(Tourist)

January -- -- -- --

20. Mizoram 1 Aizwal

(Tourist)


21. Nagaland 1 Kohima

(Horn Festival


22. Odisha 3 Sambalpur

(Sital Sasthi)

January Brahmapur

(Dussehra)

October Raurkela

(Tourist)

December

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S.

No.

State No. of

Exhib

itions


23. Punjab 2 Jallandhar

(Heritage)

November Amritsar

(Religious)

December -- --

24. Pondicherry 1 Pondicherry

(Aurobindo

Festival)

August -- -- -- --

25. Rajasthan 3 Barmer

(Teez Mela)

July Jaipur

(Tourist)

November Jodhpur

(Dussehra)

December

26. Sikkim 1 Gangtok

(Tourist)

October -- -- -- --

27. Telangana 3 Nizamabad

(Dassahara)

October Nalgonda

(Sankranti)

January Karimnagar

(Ramzan)

August

28. Tamil Nadu 3 Ooty

(Tourist)

June Trichy

(Tourist)

October Ramewaram

(Religious)

December

29. Tripura 1 Agartala

(Tourist)

January -- -- -- --

30. Uttar Pradesh 3 Agra (Tourist

Heritage)

December Allahabad

(Kumbh Mela)

January Mathura

(Religious)

February

31. Uttrakhand 2 Nainital

(Tourist)

October Dehradun

(Tourist)

January

-- --

32. West Bengal 3 Burdwan

(Durga Puja)

October Shantiniketan

(Posh Mela)

December Coochbehar

(Diwali Mela)

November

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V. Special Events at Completed Urban Haats:

Special events such as folk craft festival of India and to promote languishing crafts, it is proposed to organise marketing programmes

in 25 completed Urban Haats located at place of main tourist/heritage/religious sites. The programme shall be organised once in a quarter

during 2016-17. Exhibitions shall be organized in consideration with important fairs/festivals etc. of the particular selected areas. Duration

of exhibitions will be 7-10 days and shall accommodate 50 Artisans with maximum financial limit of Rs.10 lakhs where 75% of grant will be

borne by DC(Handicrafts) whereas in case of NER states implementing the program outside NER with NER artisans, 90% of grant will be

borne by DC(Handicrafts).

S. No.

State Name of Urban Haat 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter

1. Andhra Pradesh Tirupati June August November February

2. Chhatisgarh Raipur June September October March

3. Delhi Pitampura Haat June August December January

4. Gujarat Bhuj June July November February

5. Gujarat Ahmadabad June August October January

6. Haryana Karnal June July November February

7. Jammu & Kashmir Srinagar June August October March

8. Jammu & Kashmir Jammu June September December January

9. Karnataka Mysore June August November February

10. Karnataka Mangluru June July October January

11. Madhya Pradesh Bhopal June August November February

12. Maharashtra Navi Mumbai June July October March

13. Nagaland Dimapur June August December January

14. Odisha Konark June September November February

15. Odisha Puri June August October January

16. Odisha Bhubaneswar June July November February

17. Rajasthan Ajmer June August October March

18. Rajasthan Jodhpur June July December January

19. Rajasthan Jaipur June August November February

20. Uttar Pradesh Varanasi June September October January

21. Uttar Pradesh Agra June August November February

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S. No.

State Name of Urban Haat 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter

22. Uttar Pradesh Bareilly June August December February

23. Uttar Pradesh Rampur June September October March

24. West Bengal Durgapur June August December January

25. West Bengal Shantiniketan June July November February

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