Off Peak

oGCDP | Tier 1

When is Off peak?

How to recruit EPs in off peak?

3 student market segments for off peak

TYPE 1: Students

writing their thesis

TYPE 2: Graduates

TYPE 3: Inactive students

Students writing their thesisThese students might look for a GCDP as a research opportunity!

It's important to customize the experience based on the field of research.

Recent GraduatesThese students might apply for a master after the graduation or for a GIP opportunity. Before those two experiences, they might would like to go for a GCDP for 6 weeks! Why? T experience volunteering or new parts of the world before getting into a job or a university course again.

Inactive StudentsThese students might not follow university courses anymore, the might work part time, they might just don't know what to do in their life yet.

A GCDP experience can offer them the development they need: the inner and outer journey can ensure their personal goal setting and offer them the travelling opportunity they are waiting for.

Product Packaging insights for Off Peak

1. Inactive StudentsWhat are their specific needs? Experience & International Interaction parallel to

university Relevant to their major knowledge and XP Change environment Have fun Travelling & Freedom Knowledge from outdoor activities Invest time in interesting things Be different/have new experiences

How can we address those needs and messages?

Change your routine How to spend your time more constructively Interesting stories to share with your friends Explore other things to find your passion/area

of interest

1. Inactive Students

What special product features will we add to make it attractive?

Networking events with other EPs/Returnees Far away destinations Preparation: Life-Coaching, Personal

Development & Orientation

1. Inactive Students

Communication channels Word of mouth Social Media – Online Promotion Random Gatherings/Places where they spend

their time Ongoing GCDP Brand management Youth Clubs & organizations Class contact list

1. Inactive Students

Communication channels (2) Attendees of previous AIESEC events Personal Sales University Partnerships Promotional materials in public places (e.g.

clubs, parks, gyms, coffee-shops, pubs, malls)

1. Inactive Students

2. Students doing their thesisWhat are their specific needs? Work XP (relevant, international) Practical applicable theory Network Data gathering for other professors (research

assistants)

2. Students doing their thesisHow can we address those needs and

messages? GCDP as a research opportunity GCDP customized to their field of research

(partner LC to raise relevant TN) Research Institutions-libraries

What special product features will we add to make it attractive?

Customized JDs specific to course/field of research (target institutions)

Available subsidies/scholarships Networking with research institutions & Libraries Flexible Timeline Double/Triple the fun Preparation (OPS): Relevant to Research field from

externals, Orientation

2. Students doing their thesis

Communication channels University Newsletter Professors/Faculty Advisors Posters Career Centers

2. Students doing their thesis

3. GraduatesWhat are their specific needs? Relevant Work XP Fast Realization to proceed with Master/Post

Graduate studies Language & Cultural XP for future career

3. GraduatesHow can we address those needs and

messages? Upgrade their CV International XP/Voluntary Work valuable for

Master application Adventure before applying for Master or getting

a job Relate GCDP with their academic working

background

What special product features will we add to make it attractive?

Career Planning/Development Program Language Courses Multiple Internships as Graduation Trip Certificate

3. Graduates

Communication channels Erasmus students cooperation Career Fairs Approaching companies to send their fresh

hire on GCDP Professors Press Release Physical Promotion

3. Graduates

India Off Peak Strategy :http://www.myaiesec.net/content/viewfile.do?contentid=

10268468

Entity GCPs