МЕdiА КiТincrease social media followers, e-commerce sales app installation, influence action....
TRANSCRIPT
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МЕDIА-КIТ
2018
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Global IAB MemberWIDE REACH& INDEPENDENT
AFRICA’S LARGEST INDEPENDENT AD-TECH COMPANY
• Reaching 1B+ users across 100+ countries
• 20,000 sites, Apps and Social Media World wide
• Central Access to Websites, mobile users, Facebook, Twitter”
• Advanced ad-tech platform designed and optimized for mobile
• Independent measurements to bring safety, trust & transparency
• End-to-end campaign management solution
FULL STACK PRODUCT OFFERINGS
Performance/ Remarketing Suite
Mobile Engagement
Audience/ Targeting Platform
Programmatic Media buying
BrandSuite
• Pioneering programmatic tech in Nigeria
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App Data: 10,000+ apps including mobile browsers like opera and chrome
Web Data: Thousands of websites, and Googles doubleclick
Value PropositionSocial Data:
Facebook,
Instagram. Twitter*
and Linkedin*
Harvest anonymised data from multiple sources to get insights, markets reach and patterns.
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Leverage on harnessed data to push campaigns across channels for marketing goals
Generate sales leads, increase social media followers, e-commerce sales
App installation, influence action.
Brand awareness, media
buying customer
engagement, social media
influence
What Can We DO For You
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Although the internet connects people around the world to be global citizens, data on the internet is too large to consume all.
Global Data
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How do you target Nigeria 34.3 m Internet Users with 2.5B internet views.
Nigeria Internet Data
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This can make more sense when you drill down by age, location, device
Sample Target Data
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MEDIA BUYING OPTIONS WITH DOCHASE
MANAGED & PROGRAMMATIC
MANAGED
OBJECTIVES:
Product PromotionBrand Awareness
Performance Campaigns
HIGH CUSTOMIZATION
HIGH OPTIMIZATION
HIGH CONTROL
HIGH EFFICIENCY
SELF-SERVE
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Dochase.com targets adverts to customers across multiple channels
One Platform But Multiple Channels
Reach and engage with adverts on direct desktop and mobile sites
Get customers call you, generate leads on mobile: Snap call, IVR, click2call
Reach target customers Facebook Instagram
Mobile Browsers: Reach active customers on Opera mini, UC browser, and more
Display Adverts And Media Buying
Facebook and Instagram Adverts
Interactive Mobile
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DevicesMobile, desktop
Operation Systems
Browser
Geo-location
Dochase.com has the capacity of directing Ad Campaigns to a specific type of audience.
Target Audience Specification
User Behaviour
Retargeting
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Designed by New Haircut
page8
DSP: Key Channels
DoubleclickFacebook
Largest emerging
market browserMonetising content for
premium sites, apps and
mobile browsers
Integrated with
facebook and
Instagram to reach
billions of social
media users
Dochase Ads
Reaching billion users across
Africa, US, Europe and on all
Google Adx sites. First
Nigerian Adtech to become
certified DSP Partner for
10,000 direct sites and apps on media buying
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OPERA BROWSER INVENTORY IN NIGERIA
10 Million active users
Effective for awareness, engagement, App installations and wide reach
Major Cities
•Lagos
•Abuja
•Port
Harcourt
•Benin City
• Ibadan
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RESULTSOBJECTIVE
CASE STUDY: Tony Elumelu Foundation TEEP
• The Tony Elumelu Foundation wanted to drive application for its TEEP program for entrepreneurs in Africa.
• The target market was young entrepreneur who had business idea or already started a new business
• They were to fill the forms and submit
• The foundation received over 150,000 completed application is 2 months
• Reached over 6 million unique users across mobile and desktop media and apps
• Over 100% increase from previous perfomance
APPROACH
Wide reach across digital content in
Africa
Mobile Engagement
Audience/ Targeting Platform
Programmatic Media buying
Use programmatics to direct ads to
specific audiences that meet the goals
of the campaign
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Drives Action
App installation and e-commerce leads for jumia
Dochase,Brand awareness
Brand awareness for the Land Rover, Standard bank and Jaguar
Some Of Our Works
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6th floor, 294 Herbert Macaulay way, Yaba, Lagos
[email protected] + 234 8034410381 + 234 8169418325
www.dochase.com
CONTACTS