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بسم اهلل الرحمن الرحیم

Amir H. Davoodian

[email protected]

Where are you in the industry today?

Four business model archetypes capture how

the majority of payment providers play today.

1. Volume seekers

Basically, do it all. Consolidate

and survive based on massive

scale, Grow revenues by

emphasizing transaction

volume.

2. Experience provider

The focus is placed on considering the full experience of the customer from the point of acquisition through to the complete lifecycle of ownership of the product.

3. Total Solution Provider

The customer is provided with a

customized solution involving a complete set of

products and services.

4. System Lock-In: Winning through

Complementors

Instead of focusing solely on the product or the customer, we are now concerned with all the important players in the system.

Desired future state

• Payments companies use their response to market

trends to select the appropriate business model

and build capabilities to help them achieve their

desired future state.

Multi

Industry/Digital

Single

Industry/Traditional

Just Do It Surprise Me

Vo

lum

e

Experience

1. New trends for volume seekers

1.1. Win More Volume with an

Indirect Assault Strategy

Indirect Assault

– Successful entrants use strategies that allow them to stay under the radar screen of powerful incumbents and avoid incumbent retaliation

1.2. GEN Z and Y RISING

Looking for 24x7 access, instant gratification, full

transparency and fee free products

- all via their channel of

choice - MOBILE.

1.3. White label supply

• An institution that provides scaled capabilities

in a critical function like servicing,

underwriting, or processing.

• Another entity can design its own front end,

branding, or experience that uses this service.

Multi

Industry/Digital

Single

Industry/Traditional

Just Do It Surprise Me

Vo

lum

e

Experience

2. New trends for experience

provider

2.1. Shifting from a product to

service focus

• Commodity: Increasing Pressure on of the shelf

products like Top-Up.

• Service focus: Disruptive innovation of

interconnected payment services.

شاتوتشبکه

2.2. UX IS THE NEW GOLD

• As the payments universe expands, customer

experience is becoming the prime competitive

differentiator.

• Strategic ID&V: Customers faced a challenge of

multiple Identification and Verification

methods across products and channels

2.3. Seamless integration of multiple

payments channels to create an Omni

channel experience

Multi

Industry/Digital

Single

Industry/Traditional

Just Do It Surprise Me

Vo

lum

e

Experience

3. New trends for total solution

provider

3.1. APIs act as collaborative 'glue'

within the new payments ecosystem

• As collaboration holds the key to success in

the future payments ecosystem, APIs will link

stakeholders to define digital strategies.

3.2. Analytics and machine learning

powered by rich transaction data

enable targeted offerings

• Information and insights in payments can

optimize revenue and lower costs by enabling

personalized value-added services (VAS) and

cross-selling opportunities.

Multi

Industry/Digital

Single

Industry/Traditional

Just Do It Surprise Me

Vo

lum

e

Experience

4. New trends for system lock-in

4.1. Payment industry incumbents

and new entrants provide standard

mobile wallets• Payment industry stakeholders are adopting

different strategies and approaches for

implementing standard mobile wallets.

• Proprietary Standard: The customer is drawn to

your product because of the extensive network of

third party complementors that are designed to

work with your product.

4.2. Conducting targeted M&A to

add capabilities and/or scale

• M&A activity would be targeted and used as

a method to create scale, provide competitive

advantage, or acquire capabilities.

4.3. Restricted Access

• Significant barriers are in place that makes it

difficult for competitors to even compete for

the acquisition of customers.

Multi

Industry/Digital

Single

Industry/Traditional

Just Do It Surprise Me

Vo

lum

e

Experience

Emerging Trends in Payment

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