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    OD & Global Supply chainAndreea Patrascu T& O.D. Manager

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    agenda

    What is Organizational Development ?

    Organizational Design principles within Supply Chain

    SCM strategies & performance management indicators

    Introduction in operations management

    26th Nov.

    27

    th

    Nov.28th Nov.

    29th Nov.

    4th Dec.

    5th Dec.

    12th Dec.

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    agenda

    about organizational development

    organizational models as roadmaps

    core strategy tools & strategic prioritization

    study case

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    Organizational development -discipline that aims to improve the organizationsperformance trough planned change management interventions.

    Scope: improving performance

    When?

    Q. How does the need of change appear?

    Focus : systemic alignment

    total organizational system alignment and interfaces between parts

    movement within one part will affect all other parts

    The burning platform

    Change management is an important aspect of management that tries to

    ensure that a business responds to the environment in which it operates.

    what is organizational development

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    focus on diagnostic data for interventions in order to find out root causes and put in

    place a structured change management plan.

    Gainingentry

    Diagnosethe situation

    Implementingthe plan

    Influencingthe change

    Strong

    business case

    Leadership

    engagement

    Discover theroot problems

    Facts

    Documentation

    Include

    plannedchanges in all

    impacted

    areas

    See organizational

    models

    Communicate

    Gain needed

    resources

    Gain support

    the OD process cycle

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    Organizational models as roadmaps

    J Galbraith Mc Kinseys 7s

    How do you go about analyzing how well your organization is positioned to achieve its goals ?

    Organization is a system ! Look for congruence between all aspects of the organization.

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    Structure:

    How is the company/team divided?What is the hierarchy?

    How do the various departments coordinate activities?

    How do the team members organize and align

    themselves?

    Is decision making and controlling centralized or

    decentralized? Is this as it should be, given what we're

    doing?

    Where are the lines of communication? Explicit and

    implicit?

    Systems:What are the main systems that run the organization?

    Consider financial and HR systems as well as

    communications and document storage.

    Where are the controls and how are they monitored and

    evaluated?What internal rules and processes does the team use to

    keep on track?

    Staff:What positions or specializations are represented within

    the team?

    What positions need to be filled?

    Are there gaps in required competencies?

    Shared Values:What are the core values?What is the corporate/team culture?

    How strong are the values?

    What are the fundamental values that the

    company/team was built on?

    Style:How participative is the management/leadership

    style?

    How effective is that leadership?

    Do employees/team members tend to be competitive

    or cooperative?

    Are there real teams functioning within the

    organization or are they just nominal groups?

    Skills:

    What are the strongest skills represented within thecompany/team?

    Are there any skills gaps?

    What is the company/team known for doing well?

    Do the current employees/team members have the

    ability to do the job?

    How are skills monitored and assessed?

    7S Checklist Questions

    How to put the right questions to identify gaps!

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    Organizational models is based on the theory that, for an organization to perform well, all

    elements need to be aligned and mutually reinforcing

    Burke -Litwin Nadler & Tushman

    The congruence model

    Organizational models as roadmaps

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    core strategy tools

    Porters Five Forces

    Assessing the Balance of Power in a Business Situation

    1. Supplier power - assess how easy it is for

    suppliers to drive up prices

    2. Buyer power- ask yourself how easy it is for

    buyers to drive prices down

    3. Competitiverivalry -the number and

    capability of your competitors

    4. Threat of substitution -if customer can

    easily substitute what you supply,, then this

    weakens your power.

    5. Threat of new entry- is affected by the

    ability of others to enter your market

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    core strategy tools

    PEST analysis:

    PoliticalGovernment type and stability.

    Freedom of press, rule of law and levels of bureaucracy and corruption. Regulation

    and de-regulation trends. Social and employment legislation. Tax policy, and trade

    and tariff controls. Environmental and consumer-protection legislation. L

    likely changes in the political environment .

    EconomicStage of business cycle..Current and projected economic growth, inflation and interest rates.

    Unemployment and labor supply. Labor costs.

    Levels of disposable income and income distribution. Impact of globalization.

    Likely impact of technological or other change on the economy.

    Likely changes in the economic environment.SociologicalPopulation growth rate and age profile. Population health, education and social mobility, and attitudes to

    these.

    Population employment patterns, job market freedom and attitudes to work.Press attitudes, public opinion, social attitudes and social taboos.

    Lifestyle choices and attitudes to these.

    Socio-cultural changes.

    Technologicalimpact of emerging technologies. Impact of technology transfer.

    Impact of Internet, reduction in communications costs and increased remote working.

    Research & Development activity.

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    core strategy tools

    What advantages does your organization have?

    What do you do better than anyone else?What unique or lowest-cost resources can you draw

    upon that others can't?

    What do people in your market see as your strengths?

    What factors mean that you "get the sale"?

    What is your organization's Unique Selling

    Proposition (USP)?

    What could you improve?

    What should you avoid?What are people in your market likely to see as

    weaknesses?

    What factors lose you sales?

    Do other people seem to perceive weaknesses that you

    don't see?

    Are your competitors doing any better than you?

    What good opportunities can you spot?

    What interesting trends are you aware of?

    Does exists some opportunities drivers?

    Changes in technology and markets on both a broad

    and narrow scale.

    Changes in government policy related to your field.

    Changes in social patterns, population profiles,

    lifestyle changes, and so on.

    Local events.

    S WO T

    What obstacles do you face?

    What are your competitors doing?

    Are quality standards or specifications for your job, products

    or services changing?

    Is changing technology threatening your position?

    Do you have bad debt or cash-flow problems?

    Could any of your weaknesses seriously threaten your

    business?

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    0%

    50%

    100%

    Strategy

    Performance

    management

    Customer perception

    Systems

    SystemsSkills

    Rewards

    Processes

    Starting point Current period target

    core strategy tools

    the radar chart

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    BOSTON matrix

    focusing effort to give the greatest returns

    Useful tool for analyzing product portfolio

    decisions

    Only a snapshot of the current position

    Has little or no predictive value

    Does not take account of environmental

    factors

    There are flaws which flow from the

    assumptions on which the matrix is based

    strategic tools

    build

    harvest

    hold

    divest

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    value chain analysis Porter 1985

    strategic prioritization

    How you can create the greatest possible value for your customers?

    How does your organization create value?

    How do you change business inputs into

    business outputs in such a way that they

    have a greater value than the original cost of

    creating those outputs?

    Describes the activities that take place in a

    business and relates them to an analysis of

    the competitive strength of the business!

    A value system includes the value chains of

    firm's supplier

    the firm itself

    the firm distribution channels

    the firm's buyersPorter : Competitive Advantage: Creating and Sustaining Superior Performance.

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    Steps in Value Chain Analysis

    Value chain analysis can be broken down into a three sequential steps:

    1. Break down a market/organization into its key activities under each of the major

    headings in the model;

    2. Assess the potential for adding value via cost advantage or differentiation, or

    identify current activities where a business appears to be at a competitive

    disadvantage;

    3. Determine strategies built around focusing on activities where competitive

    advantage can be sustained

    core strategy tools

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    The tag of war

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    company: Voici ; clothing manufacturer

    market presence : global: USA, Canada ,UK, Mexico

    sales channels: retail & online

    Tag of war- change or die

    facts

    issues

    challenges

    The company had started loosing money ( last 2 years)

    Supply problems affected sales

    High lead time comparing with main competitor

    Lack of operational efficiency

    Low TTM ; low productivity ; high inventory levels; no accuracy in forecast

    Supplier s dependency

    Lack of management control & performance management monitoring

    Leadership : decentalizalized, with

    own management, own set ofsuppliers

    one delivery:

    change the current organizational design structure

    improve supply chain speed & efficiency in terms of cost & quality

    What kind of leadership will get Voicis units to pull together?-use the OD process steps as support & 1 organizational model as roadmap

    -what are the main priorities to address?

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    How can North Pole

    workshops better

    respond to shifts in

    demand?

    Tag of war- change or die

    Continuous change that incrementally

    adapts the current ways of operating

    across all or parts of the organization

    Usually does not involve change

    management

    People can cope well

    Continuous change that radically

    transforms all or parts of the organization

    Helps to involve change management

    People find this hard

    Intermittent incremental change that

    incrementally makes adaptations in all or

    parts of the organization

    Important to involve change

    management

    People find this fairly hard but not as

    hard as radical change

    Intermittent radical change that

    transforms all or parts of the organization

    Essential to involve change management

    People find this very hard

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    The goal of effective supply chain is to

    optimize the end-to end in order fulfillmentprocess, not individual functions, while

    achieving lowest cost

    ____________________________________Supply Chain Management Strategies

    Shoshanah Cohen &Joseph Roussel

    Organizational Design

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    Organizational design trends in supply chain

    Center-led Supply Management

    -shift toward central control and coordination that due to the intense pressure to

    reduce costs brought about by global competition. An inability to raise prices,

    demands the coordination of supply activities and the consolidation of purchase

    volumes in an effort to minimize supply chain costs.

    Organizing around Critical Processes

    Plan

    Source

    Make

    Deliver

    Return

    Spanning across Boundaries

    requires participation and coordination of activities between different organizational

    functions - marketing, operations, sourcing, and logistics.

    All functions must share information and conduct coordinated activities.

    Design criteria:

    * supply chains minimize the cost of operations at all

    levels

    *have redundancy built into its processes, allowing it

    to quickly respond to expected changes, maximize the

    service levels for fulfilling demand, manufacturing

    personalized products.

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    Evolution of supply chain organizational design

    Functional

    GM

    Purchasing Operations

    Planning

    Buying

    Logistic

    Manufacturing

    OrderManageme

    nt

    Marketing

    & SalesR&D Finance

    TransitionalGM

    Operations

    Orderfulfillment

    Manufacturing

    Supply

    mngm.

    Orderfulfillment

    Logistics

    Marketing

    & Sales

    Order

    mngm.

    R&D Finance

    what kind of structure can best

    support the business strategy?

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    Evolution of supply chain organizational design

    Integrated model GM

    Operations

    Supply

    management

    Purchasing

    Ordermanagement

    Orderfulfillment

    Manufacturing

    Marketing

    & Sales R&D Finance

    Supply chain management group is responsible for cross functional operational objectives such as inventory days of

    supply, orders lead-time, customer on-time delivery.

    Fullcontrol over the resources

    End to end supply chain performance

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    Organizational design is arranging how to do the work necessary to

    achieve a business purpose and strategy.

    Organizational design - the process

    how do you determine the best structure for your company at any given time?

    assess designplan to

    transition transition

    Actions

    Clarify purpose & vision

    Conduct an internal & external scan

    Assess & align leadershipStart stakeholder engagement & leadership

    Deliverables: business case , high level project plan

    Tools: SWOT/PEST, organization assessment

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    .

    Organizational design - the process

    what are you customer expecting from you ?

    assess design transition

    Actions

    Establish design criteria

    Develop design options

    Define key metrics and critical

    success factors

    Deliverables: governance model

    Detailed design of future state

    Measurement dashboard

    Tools: process mapping ( core/essential ,non-core)

    Enable low cost operating structure (minimize

    overheads, layers)

    Ensure able to scale up at later date with minimal

    disruption to the organization

    Work grouping alternatives :

    Function or process Product or service Customer Multifocused

    (activity+ output + user)

    Keep in mid that every participant in the process is

    both customer & supplier and every Supply chain

    event/task has an input & an output.

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    .

    Organizational design - the process

    assess design transition

    Actions

    Develop a transition plan and manage the implementation

    Anticipate risk & develop a mitigation plan.

    Deliverables: project progress reports , course corrections

    Tools: organization assessment against starting point , lessons learned

    The design that an organization creates should not be the result of random

    occurrences.

    It should be the result of careful consideration given to what leaders are trying to

    achieve.

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    SCM strategies

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    Traditional Advanced

    Source: Boston strategies international

    MARGIN

    IMPROVEMENT

    ASSET

    UTILISATION

    COST

    REDUCTIONREVENUE

    ENHACEMENT

    Rationalization(cost containment)

    Customization(customer interface

    enhancement; customerintimacy)

    Synchronization(demand-supply balancing

    reliability)

    Innovation(customer interface

    enhancement)

    Supply chain strategies

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    Rationalization

    Focus on total supply chain cost :

    planning/order sourcing/inventory

    management cost;

    Competing on low cost by focusing on better

    cost management and eliminate:-Excess purchases and inventory due to

    bullwhip effect

    -Excess capacity investment or lost orders due

    to production capacity;

    SCM techniques

    Strategic outsourcingLean management- eliminate wastes

    Standardization

    Transportation

    Design for manufacturability

    Paperless work flow

    MUDA: Waste. Any activity that doesn't add value. Value is usually

    defined as anything the customer will pay for

    MURA: variability, inconsistency, irregularity.

    Mura exists when workflow is out of balance and

    workload is inconsistent and not incompliance with the

    standard.

    MURI: Overburdening employees or processes

    Supply chain strategies

    Success factors

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    CustomizationThe experience must be unique to each customer

    Flexibility : the personalized nature of the experience must

    adapt to the changing needs of customer & environment

    including product configuration and flexible delivering capability

    Intimacy creating the sense of getting something unique,

    specialConvenience

    Speed delivery

    SCM Techniques:

    Control of customer relationships

    Customer knowledge management

    Value analysis linking customer data to all interactions

    Mass customization

    Design for configurability

    Lifetime services

    Customer profitability management

    On demand profitability

    Supply chain strategies

    Success factors

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    Synchronization

    Competing on reliability

    Driving customer loyalty trough high service

    levels and quality.

    SCM TechniquesPull based demand trigger

    Constrains management & trough output analysis

    Just in time ; Perfect order

    Make to order

    Sales & Operations planning

    Collaborative inventory management

    Risk mitigation

    Innovation(customer interface enhancement)

    Newer product and services

    Concurrent product development

    Continuous market feedback

    Rapid & early prototyping

    Early supplier involvement

    Designing for supply chain (design independent of logistics )

    SCM techniques

    Market responsiveness

    Product development

    Product life-cycle management\Early supplier & customer

    involvement ;Design for supply chain

    Supply chain strategies

    Success factors

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    Four major causes of the bullwhip effect:

    1. Demand forecast updating

    2. Order batching

    3. Price fluctuation

    4. Rationing and shortage gaming

    Bullwhip effect

    Key concepts

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    Push production is based not based on actual demand

    Pull production is based on actual or consumed demand.

    PUSH vs PULL

    Key concepts

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    Supply chain contribution to the business strategy

    Strategy Source of

    advantage

    Basis of

    competition

    Key supply chain

    contributor

    Innovation Brand & uniquetechnology

    Innovative &

    desirable products

    Time to market &

    time to volume

    Cost Cost-efficientoperations

    Lowest prices Efficient & low cost

    infrastructure

    Service Excellent service Tailored to meetthe needs of

    customers

    Designed from the

    customer in

    Quality Safest, reliableproducts

    Products you can

    count on

    SC excellence &

    quality control

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    Criteria for a good operational strategy

    Consistent with business strategy

    Aligned with your customer needs

    Aligned with your power position

    Flexible in case that environment change

    1. Operations strategy

    2. Outsourcing strategy

    3. Channel strategy

    4. Customer service strategy

    5. Asset network

    5 Key configuration components

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    Criteria for a good operational strategy

    1. Operations strategy types

    Strategy When is needed +

    Make to stock High volume

    High standardization levels

    Low manufacturing cost

    Speed of delivery

    Configure to order Product that requiring many

    variations

    Reduced inventory

    Good service levels

    Customization

    Make to order Customized products Low inventory levels

    Wide rage of product options

    Simplified planning

    Engineer to order Complex products that meet

    unique customer needs

    Enable response to the specific

    customer requirements

    Differentiation

    Key driver : product cycle and no. of product variants

    f

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    Criteria for a good operational strategy

    Outsourcing strategy

    allows companies to focus on their core competencies and enhance competitivepositioning

    3 potential advantages:SCALE scale up production quickly without investing in manufacturing capacity

    SCOPE- for companies that want to expend into new markets outsourcing partners

    provides access to operations in new regions

    TECHNOLOGY EXPERTISE when they have already developed a product /process

    technology that would be require a sizable investment to produce it internally.

    f d

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    Criteria for a good strategy

    Channel strategy

    how will you get your product or services to your customer?

    - direct sales force? online? retailers?...

    Customer service strategy

    In order to prioritize and focus your capabilities is necessary to know:

    - what your customer really wants

    - what are the overall volume and profitability

    of your customer accounts

    Asset network

    -the product life cycle drive asset decisions

    Global Regional

    Country

    risk mitigation option : market postponement

    C i i f d i l

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    Criteria for a good operational strategy

    Outsourcing strategy

    allows companies to focus on their core competencies and enhance competitivepositioning

    3 potential advantages:SCALE scale up production quickly without investing in manufacturing capacity

    SCOPE- for companies that want to expend into new markets outsourcing partners

    provides access to operations in new regions

    TECHNOLOGY EXPERTISE when they have already developed a product /process

    technology that would be require a sizable investment to produce it internally.

    P f

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    Performance management

    Performanceattribute

    Attribute definition SCOR LEVEL 1

    Reliability correct product

    correct place& customer

    JIT and perfect condition in correct quantity with

    correct documentation

    Delivery performance

    Fill rate

    Perfect order fulfillment

    Responsiveness pull balance between supply & demand Order fulfillment lead time

    Flexibility Quickly responses to marketplace; agility in

    maintaining competitive edge;

    Response tim e

    Production flexibility

    Cost The cost associated with operating the supply

    chain

    COGS

    Total supply management cost

    Value added productivityWarranty returns

    Inventory cost

    Asset management Effective management of asset to satisfy demand

    . Include fixed assets & working capital

    Cash-to cash cycle time

    Inventory days of supply

    Inventor turnover

    SCOR cardmodelSupply Chain Operations Reference model

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    Supply Chain KPI

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    THANK YOU