In this issue:

New Investors 2

Educational Workshops 3

Electronics Recycling 5

80/20 Rule with 7

Chain O’Lakes Blues

Festival 8

Officers Chair, Paul Shrode, Fox Valley Technical College Chair-Elect, Kirk Kallio, Waupaca Foundry Vice Chair / Secretary / Treasurer, William Lipschultz, Alter Metal Recycling Past Chair Craig Kantos, Riverside Medical Center

Directors Steven Bandy Abacus Investments Deborah Domask American Family Insurance Chris Enslin, Recover Health Trey Foerster, Journal Community Publishing Group R. Michael Jungers III A.J. Holly & Sons, Ltd Allyce Lees, The Paint Store Jerry Tiffany, Tiffany Complete Estate Planning Julie Thompson, Community First Credit Union Bill Zimmerman, Office Outfitters

Waupaca Area Chamber of Commerce, Inc. 10/1/2013 Volume 1, Issue 10

Newsline

Staff President: Terri Schulz

Operations Director: Kathy LeClair

Tourism Director: Jeff Anderson

Information Services: Lynn Tolle

Sales Director: Tom Weiss

Products “Made in America” are all around us. A lot of Americans think we no longer “make anything” in this country. Next time you hear someone make that claim, tell them that if the U.S. manufacturing sector were its own country, its $1.7 trillion worth of annual value-added would make it the ninth-largest economy in the world—bigger than the entire economies of countries such as India, Canada, Mexico, and South Korea. Manufacturing supports millions of other jobs in the United States. More than 1 in 7 U.S. private sector jobs depend on manufacturing. In all, the factory sector supports almost 18 million jobs here, including nearly 12 million directly within manufacturing and roughly 6 million jobs indirectly in sectors such as professional services, wholesaling, transportation, and agriculture. (Some studies suggest that high-tech manufacturing supports many more non-manufacturing jobs!) Manufacturing drives innovation. Manufacturers account for 70 percent of all private sector R&D in this country. American innovation is driven by manufacturers as “spillover” effects from their R&D investments help spread new ideas from industry to industry and sector to sector across the economy. Manufacturing generates more economic activity than any other sector. Every dollar of final sales in manufacturing generates $1.34 in economic activity throughout the rest of the economy, giving manufacturers a higher multiplier effect than any other sector. Manufacturing drives productivity growth. Increased productivity leads to higher living standards, and U.S. manufacturers are leaders in this area. Because manufacturers are the most intensive users of capital equipment and technology, their productivity consistently outpaces the growth in other sectors. In the past decade, manufacturing productivity grew at an average annual rate of 3.5 percent, more than twice the rate of service sector productivity. Manufacturing has the lion’s share of exports. U.S. manufacturers exported $123 billion in goods per month last year to 238 different countries. Manufactured products represent almost half of all American exports, helping bridge the country’s significant trade gap. The age gap between the industrial and non-industrial workforces is widening. The manufacturing sector is experiencing disproportionate ramifications of an aging American workforce. Today the median age in manufacturing is 44.1 years versus 42.1 years for the total non-farm workforce, and the gap continues to spread. Policymakers and manufacturers need to team up on a strategy to attract today’s youth to the modern world of sophisticated manufacturing. Source: Manufacturers Alliance for Productivity and Innovation

October is Manufacturing Month

Thank you to

these President’s

Club Sponsors

Supporting the

Chamber above

and beyond.

You are Stars!

Contact The Chamber if your business is interested in becoming a President’s Club Sponsor. 715-258-7343

Welcome New Investors

Waupaca Foundry Community First Credit

Union

Premier Community Bank Women’s Care of

Wisconsin, SC

Warren’s Masonry N6595 County Road G Scandinavia WI 54977 715-445-3136 Offering masonery work in stone and brick, block basements, footings, chimney work, cement floors and walks.

Gunderson Cleaners 107 N Western Ave Waupaca WI 54981 715 - 258-5022 Full service dry cleaning & laundry, industrial laundry, uniform & hospitality services.

Futurity First of Waupaca Brian Finger 644 Hillcrest Drive, Suite 2B Waupaca WI 54981 715–410-4871 Brian is a retirement and wealth management specialist. Offering retirement planning and life insurance.

Hidden Waters Golf Course Harold Anderson E4480 State Road 22/54 Waupaca WI 54981 715-258-5054 A public golf course offering 9 holes, 3006 yards for a par 36, course rating of 34. 9. They offer a driving range, bar and banquet facility.

Trinity Lutheran Church Pastor Chuck Tews 206 E Badger Street Waupaca WI 54981 715-258-7688 The family of faith at Trinity Lutheran Church invites you to Worship and Fellowship. The pastors and staff stand ready to assist you and your family in nurturing a spiritual home base for your life. Their mission is their call and response to Jesus.

Educational Workshops ...Sign up today! October 10th

7:30 - 9:00 a.m.

Session A: Business Succession Planning

Presenter: Joni Kearn, Financial Consultant, Freedom Financial Joni has eight years of finance experience in the mortgage industry and an intimate knowledge of working with people to make their lives and futures brighter. As a professional in insurance and financial planning, she offers her knowledge, experience, and compassion to the lives of people and businesses to help them achieve their financial goals.

Session B: Counterfeit Bills & Scams

Presenters: Jay Krcmar, VP - Cashier/HR/

Marketing/Technology, Farmers State

Bank of Waupaca

Jay graduated from University of Wisconsin - Stevens Point with a major in Business Administration with an emphasis in Finance and Marketing and a minor in Communication. Brian Hoelzel, Detective Sergeant,

Waupaca Police Department

Brian graduated from the University of Wisconsin - Platteville with a degree in Criminal Justice. He has been with the Waupaca Police Department since 1994 and has been Detective Sergeant since 2002.

9:15 - 10:45 a.m.

Session C: The Power of Email Marketing

Presenters: Jason Schultz, Founder &

Managing Member, NeoCloud Marketing

Jason is a marketing professional and technology enthusiast with a focus on internet marketing and social media strategies. He has a passion for technology and the benefits it brings to our lives and businesses. Udo Misch, Founder & Managing Member,

NeoCloud Marketing

Udo is a technology entrepreneur, social media strategist and marketing professional. He enjoys helping businesses of all sizes establish and/or improve their online presence.

Session D: Why Can’t Your Customers

Find You in Local Search Results

Presenter: Rose Fields, Owner, Social

Web Dzine

Social Web Dzine is the realization of Rose’s dream to be a work at home, single mom. She has spent the past nine years refining her business goals and raising four children. Today she focuses on creating customized websites for local business and non-profit organizations.

11:00 a.m. - 12:30 p.m.

Session E: Social Media Marketing Made

Simple

Presenters: Jason Schultz, Founder &

Managing Member, NeoCloud Marketing

Udo Misch, Founder & Managing Member,

NeoCloud Marketing

Session F: Smartphones & Business

Presenters: Jeff

Arps, Business

Sales Manager,

Cellcom

Jeff has been with Cellcom for ten years and has spent that time helping businesses find solutions for their wireless needs. Mark Weber, Wireless Business Consultant, Cellcom Mark has over ten years of telecommunications experience. A majority of this experience has been in wireless business consultation. He takes great pride in honing a business wireless solution to fit within an organization’s business plan.

This presentation is geared toward business

owners to answer the question “What

happens to my business if I retire or

something happens to me?” Joni will explain

what business succession planning is, why

you need it in place, and the steps you need

to take.

This presentation will cover US paper money

including the new $100 bill set to come out

on October 8, 2013;

the security features

on the bills; how to

determine if they are

counterfeit; what to do

if you receive a

counterfeit bill and

what resources are available to train your

staff on this. Also discussing the financial

scams that are currently out there and how

to protect yourself, your customers and your

business. Many of these scams have

happened in our area. Spreading the word

on these scams is the #1 way to prevent

them from happening.

Email marketing is the number one form of

digital communication.

Understanding how to

effectively leverage email

marketing is an important

component of any effective

business marketing plan. This

workshop prescribes best

practices for creating and

sending emails that will be

opened, stand out from the competition and

compel the reader to action. You will learn

how to connect with your audience, keep

them informed via the strategic use of

relevant information, and in turn grow your

client relationships over time.

According to Google 97% of consumers

search for local businesses online. Will they

find your website? Discover five ways to help

the search engines find your website.

Social Media is growing in

popularity and importance on

a daily basis. Many consumers

regularly use social media

sites to help them learn more

about businesses and

organizations. In addition,

recent studies point to the role

of social media having an

impact on purchasing decisions. Should you

be on social media? Which platforms are the

best for you and your business? Is social

media really free? How do you determine

social media return on investment?

This presentation will cover the process of

purchasing and utilizing smartphones in

today’s business

environment,

including apps and

Continued on page 4

Educational Workshops…...October 10th continued

Registration Form

All sessions will take place at ABC Computers, Lower Level, 1990 Godfrey Drive, Waupaca. $10/per person/per session or three sessions for $15. Price in-cludes sessions and continental breakfast. Session A/Number Attending ________

Session B/Number Attending ________

Session C/Number Attending ________

Session D/Number Attending _________

Session E/Number Attending _________

Session F/Number Attending _________

Names of Attendees:

___________________________________________

___________________________________________

___________________________________________

___________________________________________

___________________________________________

Business

Name__________________________________________

Contact Person:

_________________________________________

Please Bill My Business: $______________________

Please Charge My MC/Visa/Discover Card $________

CC#________________________________________

Expiration Date:_________ VIN Code:___________

Signature:___________________________________

Return To: Waupaca Area Chamber of Commerce

221 South Main Street, Waupaca, WI 54981

Fax: (715) 258-7868

Email: Kathy@WaupacaAreaChamber.com

$10/per person/per session or three sessions for $15.

Price includes sessions & continental breakfast.

All Sessions will take place at ABC

Computers Lower Level, 1990 Godfrey Drive,

Waupaca.

ATLANTA – The U.S. Small Business Administration reminds homeowners, renters, businesses and non-profit organizations of the deadline to submit disaster loan applications for damages due to severe storms and tornadoes on Aug. 6-7, 2013. The deadline to apply for physical damage is Oct. 21, 2013.

Low-interest disaster loans are available in Brown, Calumet, Outagamie, Shawano, Waupaca, and Winnebago in Wisconsin.

Loans up to $200,000 are available to homeowners to repair or replace damaged or destroyed real estate. Homeowners and renters are eligible for loans up to $40,000 to repair or replace damaged or destroyed personal property. Businesses and non-profit organizations of any size may borrow up to $2 million to repair or replace damaged or destroyed real estate, machinery and equipment, inventory, and other business assets.

For small businesses, small agricultural cooperatives, small businesses engaged in aquacultural, and most private non-profit organizations of all sizes, the SBA offers Economic Injury Disaster Loans (EIDLs) to help meet working capital needs caused by the disaster. EIDL assistance is available regardless of whether the business suffered any physical property damage.

Interest rates are as low as 1.937 percent for homeowners and renters, 2.875 percent for non-profit organizations and 4 percent for businesses with terms up to 30 years. The SBA sets the loan amounts and terms based on each applicant’s financial condition.

Applicants may apply online using the Electronic Loan Application (ELA) via SBA’s secure website at https://disasterloan.sba.gov/ela.

Disaster loan information and application forms may also be obtained by calling the SBA’s Customer Service Center at 800-659-2955 (800-877-8339 for the deaf and hard-of-hearing) or by sending an email to disastercustomerservice@sba.gov. Loan applications can be downloaded from www.sba.gov/disaster. Completed applications should be mailed to: U.S. Small Business Administration, Processing and Disbursement Center, 14925 Kingsport Road, Fort Worth, TX 76155.

The filing deadline to return applications for physical property damage is October 21, 2013. The deadline to return economic injury applications is May 21, 2014. Or on line at www.sba.gov/disaster.

Physical Damage Disaster Loan Applications

Have something new happening at your Business? Drop Terri an email at Terri@WaupacaAreaChamber.com and let her know. She

is happy to share it in the Chamber Newsletter and on the Chamber Facebook page.

ThedaCare: Announced that they are now collaborating with the Mayo Clinic Care Network, which lets ThedaCare specialists electronically consult with experts at the Mayo Clinic at no additional cost to the patient.

Ministry Medical Care: Announced that they have joined the Quality Health solutions Inc., a collaborative group of WI health care systems and the Medical College of WI, to preserve choice for patients, assure high quality services and drive down costs.

Cap Services: Is looking for Sexual Assault Victim Services Volunteer Advocates. Advocates support victims of sexual assault over the phone, in the emergency room and during police reporting. Training is provided, you must be 18, have a car and phone. Call 715-258-9575 ext. 240 or online at www.capserv.org and click on volunteer opportunities.

Fox Valley Technical College: Upcoming Classes—MS Word: 12 hours on Thursdays, 10/3 - 10/24 and Basic and Advanced Stained Glass: Saturdays 9a –12p, 10/5 - 11/16. Call 715- 942-1700 or online at www.fvtc.edu

You've probably heard of the Pareto Principle: 80% of consequences stem from 20% of causes. When it comes to networking and meeting people though, the same ratio can help you nurture existing relationships, and create new ones.

John Corcoran at Dumb Little Man thinks a lot of us don't have our priorities straight when it comes to networking. If you were to measure the amount of time most people spend on networking activities aimed at meeting new people vs. the amount of time they spend following up with the people they already know, you’d be shocked at how imbalanced it is. People spend too much time trying to meet new people and too little time following up with and nurturing relationships with people they already know. In fact, your efforts should be the other way around: use the 80/20 rule (aka the Pareto Principle) to further and develop relationships with your existing network. He explains that if you spend most of your networking time connecting and catching up with people you've already met, they'll be more likely to introduce you to others. By comparison, spending a ton of time at networking events with strangers who you rarely speak to again won't get you as far.

Apply the 80/20 Rule to Networking

Member Investors Celebrating

October Anniversaries.

Congratulations!

Send your Anniversary date to

Kathy@WaupacaAreaChamber.com to be recognized.

Anniversaries to Celebrate!

News Channel 7 1954

Boll Insurance Group 1980

Country Welcome 1980

Health Concepts LLC 1995

The Green Fountain Inn 1995

Health & Fitness Headquaters 1998

Spirit Implements, LLC 1999

Abacus Investments 2000

Heartland Hospice 2000

Goodwill Industries 2005

Sears Authorized Retail Dealer 2007

Sheridan Service Garage Co 2007

Kwik Trip 2011

Advanced Physical Therapy & Sports

Medicine

2012

Johanna Edwards—Independent Beauty

Consultant with Mary Kay

2012

Subway/Mama DeLuca’s Pizza Weyauwega 2012

Waupaca Area Job Center 1993

Waupaca Plumbing Systems, LLC 2006

Weiser Graphics, Itc. 2005

Wisconsin Veterans Home 1887

Alter Metal Recycling 1995

Best Western Plus Grand Seasons Hotel 1988

See what Park Vista is all

about at the Chamber

Business After 5.

October 22

Park Vista

N950 County Hwy QQ

5p to 7p

Mark Your Calendar

Thank you Circle of Life and T-Dub’s for sponsoring the September Business After 5. What a great evening!

Congrats to Nick Wood, Multi Media Channels, LLC for

winning the 50/50 Raffle and Andrea Jenson, Chain O’Lakes Litho, for

winning the Circle of Life Gift Basket.

Wisconsin Business Answerline (WBAL) 1-800-940-SBDC (7232); WBAL is staffed by experienced entrepreneurs to give instant answers to small business owners and their staff in the state of Wisconsin. .

October 2013 Waupaca Area Chamber of Commerce

221 S. Main Street, Waupaca, WI 54981 - Phone 715-258-7343 - Fax 715-258-7868

Office Hours: 8:00a - 5:00p Monday - Friday

Reminders:

1. The deadline for the newsletter advertisement submission is the 15th of each month.

2. The Board of Directors usually meets on the second Tuesday of each month.

3. Business After 5 usually takes place on the fourth Tuesday of each month.

Note: The Waupaca Area Business of Commerce is a non-secular organization. Holidays listed are legal holidays and are posted for business convenience only.

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 Business Welcome Futurity First of Waupaca 10a, Chamber

2 RSB3 Network 8a Chamber Conference Rm

3

LEADS Network 1 7:30a Breakfast 8:00a Network, Comfort Suites

4 Member Support Committee Mtg 7:30a Chamber Conference Rm

5

6 7

8 Board of Directors Strategic Planning Session 8:00a - 3p Simpson’s

9 Ambassador Meeting, Noon, Chain Bar & Grill

10 Educational Workshops ABC Computers lower level LEADS Network 2 12:30p Network Chamber Conference Rm

11 Electronics Recycle Event 9a –11:30a K-Mart Parking Lot

12 Electronics Recycle Event 9a –11:30a K-Mart Parking Lot

13

14 15 Business Enhancement Committee Mtg 7:30a Chamber Conference Rm

16

17 LEADS Network 1 7:30a Breakfast 8:00a Network, Comfort Suites

18

19

20

21

22 Political Strategies Committee 7:30a Chamber Conference Rm Business After 5 at Park Vista

23

24 Tourism Promotion Committee 7:30a Chamber Conference Rm LEADS Network 2 12:30p Network Chamber Conference Rm

25

26

27 28

29 RUBY Awards Ceremony Waupaca Ale House

30 31 Trick or Treat 5p - 7p

Blues

at

it's

best.

See

You

There!