obstacles to successful marketing operations

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Unsupportive Culture Lack of Follow-Through Risk-Taking Penalties Infrequent Delegation Marketing Operations Success Factors Marketing Operations Obstacles Clarity & Consistency Supportive Culture Executive Buy-in Performance Measurement Process Refinement & Automation Obstacles to the Success of Marketing Operations Journey to Marketing Operations Maturity Benchmarking Study www.MOpartners.com/resources www.MOpartners.com/blog Obstacles to MO success are generally the inverse of the success factors. Typical obstacles are unsupportive culture, lack of follow‐through, penalties for risk‐taking, and infrequent delegation

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Page 1: Obstacles to Successful Marketing Operations

Unsupportive Culture

Lack of Follow-Through

Risk-Taking Penalties

Infrequent Delegation

Marketing OperationsSuccess Factors

Marketing OperationsObstacles

Clarity & ConsistencySupportive CultureExecutive Buy-in

Performance MeasurementProcess Refinement & Automation

Obstacles to the Success of Marketing Operations

Journey to Marketing Operations Maturity Benchmarking Studywww.MOpartners.com/resources

www.MOpartners.com/blog

Obstacles to MO success are generally the inverse of the success factors. Typical obstacles are unsupportive culture, lack of follow‐through, penalties for risk‐taking, and infrequent delegation

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