objectives of the study

OBJECTIVES OF THE STUDY

Following are the objectives of the study:

1. To know the most effective media of advertisement

2. To find out the reasons for liking the advertisement of cold drinks.

3. To find out the most popular slogan of advertisement regarding cold

drinks.

Research Methodology

Research is voyage from known to unknown

Research is a procedure of logical and systematic application of the

fundamentals of science to the general and overall questions of a study and

scientific technique which provide precise tools, specific procedure and

technical rather than philosophical means for getting and ordering the data

prior to their logical analysis and manipulation. Different type of research

designs is available depending upon the nature of research project, availability

of able manpower and circumstances.

Methodology

1. Research Design: The research design is the blueprint for

the fulfillment of objectives and answering questions. It is a

master plan specifying the method and procedures for collecting

and analyzing needed information.

o Descriptive Research is used in this study as the main aim

is to describe characteristics of the phenomenon or a

situation.

2. Data Collection Methods: The source of data includes primary

and secondary data sources.

Primary Sources: Primary data has been collected directly from

sample respondents through questionnaire and with the help of

interview.

Secondary Sources: Secondary data has been collected from

standard textbooks, Newspapers, Magazines & Internet.

3. Research Instrument: Research instrument used for the

primary data collection is Questionnaire.

4. Sample Design: Sample design is definite plan determine

before any data is actually obtaining for a sample from a given

population. The researcher must decide the way of selecting a

sample. Samples can be either probability samples or non-

probability samples.

Sampling Technique: Convenience

Sample Size: 50 Respondents.

Area of Study: Yamuna Nagar.

MARKET PROFILE

(Coca Cola)

Brands of Coca- Cola

i) Coca Cola

ii) Thums-up

iii) Limca

iv) Fanta

v) Maaza

vi) Maaza Tetra

vii) Sprite

Flavours of the brand :

i) Cola

ii) Lemon

iii) Soda

iv) Orange

v) Mango

vi) Clear Lemon

Size of the Coca Cola cold drinks available in market

i) 200 ml Bottles (RGB Glasses)

ii) 300 ml Bottles (RGB Glasses)

iii) 500 ml Bottles (RGB Glasses)

iv) 1 Litre (PVC Bottles)

v) 1.5 Litre (PVC Bottles)

vi) 2 Litre (PVC Bottles)

Sales of Coca Cola Cold drinks

Coca Cola

Cold drinks

Weekly

(in carets)

Monthly

(in carets)

Yearly

(in carets)Coca Cola 520 1840 22400

Fanta 250 1030 12900

Thums-up 350 1350 18500

Limca 380 1210 16300

Maaza Tetra 80 380 6200

Sprite 70 280 5000

Maaza 120 690 10000

(Primary data)

There is more consumption of Coca Cola and has 70% market share in the

Yamunanagar city and Coca Cola is having maximum consumption and after

that Thumps-up and after it Limca cold drink in the market and all the products

has good sale but less than these.

Brands of Pepsi

i) Pepsi Cola

ii) Mirinda Lemon

iii) Mirinda Orange

iv) Pepsi Soda

v) Pepsi Apple

Flavours of the brand :

i) Cola

ii) Lemon

iii) Orange

iv) Soda

v) Apple

Size of the Pepsi cold drinks available in market

vi) 200 ml Bottles (RGB Glasses)

vii) 300 ml Bottles (RGB Glasses)

viii) 500 ml Bottles (500 pt. Bottles)

ix) 1 Litre (PVC Bottles)

x) 1.5 Litre (PVC Bottles)

xi) 2 Litre (PVC Bottles)

Sales of Pepsi Cold drinks

Pepsi

Cold drinks

Weekly

(in carets)

Monthly

(in carets)

Yearly

(in carets)

Pepsi 430 1750 21600

Mirinda Lemon 390 1180 15400

Mirinda Orange 245 1000 13600

Pepsi Soda 126 470 6000

Pepsi Apple 120 400 5000

(Primary Data)

The consumption of Pepsi cola, after this sale of Mirinda Lemon is there

and after it Mirinda Orange is there and the market share is less of Pepsi in

comparison of Coca Cola.

TABLE 4.1

RESPONDENT'S CLASSIFICATION ACCORDING TO AGE

Age (in years) No. of respondents Percentage

11-20 22 44

21-40 25 50

41-60 3 6

Total 50 100

Table 4.1 shows that 44% of the respondents are in the age group of 11-20, 50% are in the age group of 21-40 and 6% are in the age group of 41-60.

TABLE 4.2

RESPONDENT'S CLASSIFICATION ACCORDING TO SEX

Sex No. of respondents Percentage

Male 30 60

Female 20 40

Total 50 100

Table 4.2 shows that 60% of the respondents are males and 40% of

them are females

TABLE 4.3

RESPONDENT'S CLASSIFICATION ACCORDING TO EDUCATIONAL

QUALIFICATION

Qualification No. of respondents Percentage

Illiterate - -

Below Matric - -

Matric 5 10

Graduate 29 58

Post graduate 16 32

Total 50 100

Table 4.3 reveals that out of 50 respondents 5 are matriculate and 29 are Graduate and rest of them 16 are post graduate. TABLE 4.4

DRINKING OF COLD DRINK

Do you take cold drinks No. of respondents Percentage

Yes 50 100

No - -

Total 50 100

Table 4.4 reveals that all the respondents are drinking cold drinks.

TABLE 4.5

FREQUENCY OF TAKING COLD DRINKS

HOW FREQUENTLY

YOU DRINK

No. of respondents Percentage

Once a day 15 30

Twice a day 2 4

More than twice 1 2

Not regular drunker 32 64

Total 50 100

Table 4.5 reveals that 30% of the respondents drink it once a day, 4%

twice a day, 2% more than twice and 32% drink it no regularly.

TABLE 4.6

NAME OF THE COLD DRINKS AVAILABLE IN MARKET

Name of cold drinks No. of respondents Percentage

Coca cola - -

Pepsi - -

Fanta - -

Limca - -

Mirinda - -

Thums-up - -

Canada dry - -

Maaza - -

Dew - -

All of above 50 100

Total 50 100

Table 4.6 reveals that all of the respondents are of the view that all the

above mentioned cold drinks are available in the market.

TABLE 4.7

PREFERENCE OF COLD DRINK

Which cold drink you

like most


Coca cola 12 24

Pepsi 12 24

Fanta 1 2

Limca 7 14

Mirinda 1 2

Thums-up 10 20

Canada dry 4 8

Maaza 3 6

Dew - -

Total 50 100

Table 4.7 indicate that out of 50 respondents 12 like Coca cola, 12 like

Pepsi, 7 like Limca, 1 like Fanta, 1 like Mirinda, 10 like Thums-up, 4 like

Canada dry and 3 like Maaza.

TABLE 4.8

FLAVOURS OF COLD DRINKS

Flavours No. of respondents Percentage

Cola 30 60

Lemon 7 14

Orange 7 14

Mango 2 4

Others 4 8

Total 50 100

Table 4.8 shows that out of 60% of the respondents like the cola flavour of cold drink, 14% like the Lemon flavour and same percentage of respondents like the orange flavour of cold drink.

TABLE 4.9

ADVERTISEMENT OF COLD DRINK

Do you think

advertisement of cold

drink is required


Yes 48 96

No 2 4

Total 50 100

Table 4.9 indicate that 96% of the respondents are of the view that they

have been the advertisement of the cold drink they like most while 4% shows

that they don’t have seen the advertisement they like most .

TABLE 4.10

MEDIA OF ADVERTISEMENT

THROUGH WHICH

MEDIA YOU HAVE

SEEN IT?


TV 46 92

Newspaper 2 4

Magazine 1 2

Other 1 2

Total 50 100

Table 4.10 reveals that 92% of the respondents are of opinion that they have seen the advertisement on TV while 4% are of the opinion that they have seen the advertisement through newspaper.

TABLE 4.11

NO. OF ADVERTISEMENT

How many

advertisements you

seen are of the most

likely cold drink by you


1 11 22

2 14 28

3 11 22

4 14 28

Total 50 100

Table 4.11 shows that out of the 50 respondents 11 are of view that there is 1 type of advertisement and other says that there are more than one type.

TABLE 4.12

SLOGAN OF COLD DRINK

Slogan of cold drink

which you like


Taste the thunder 12 24

Yara Da tashan 14 28

Yeh dil mange more 16 32

Jo chahe ho jaye, coca

cola enjoy

8 16

Total 50 100

Table 4.12 shows that out of 50 respondents 12 like the slogan 'taste the thunder' ,14 like 'Yara da tashan', 16 like 'yeh dil mange more' and 8 like the slogan 'Jo chahe ho jaye coca cola enjoy'.

TABLE 4.13

REASON FOR LIKING THE ADVERTISEMENT

Why you like

advertisement


Its theme and making is

appealable

30 60

It has film stars 7 14

Because of good music 7 14

Other reasons 6 12

Total 50 100

Table 4.13 shows that majority of the respondents like the advertisement due to its theme while majority of the respondents like the advertisement due to its film stars and good music.

TABLE 4.14

EFFECT OF ADVERTISEMENT ON CONSUMPTION OF COLD DRINK

Do you think ads. Effect

the consumption of cold

drink


Yes 23 46

No 17 354

Cann't say 10 20

Total 50 100

Table 4.14 shows that 46% of the respondents are of the view that advertisement forced them to consume product more 34% of them has view that advertisement don’t force them to consume the product while 20% of them cannot say anything about it.

TABLE 4.15

BEST MEDIA OF ADVERTISEMENT

Which Media Presently

Is More Effectively


TV 50 100

Newspaper - -

Magazine - -

Others - -

Total 50 100

Table 4.15 reveals that 100% of the respondents are of the view that

presently the TV is most effective media of advertisement.

TABLE 4.16

NECESSITY OF ADVERTISEMENT

DO YOU THINK THE

ADVERTISEMENT IS

NECESSARY FOR

COLD DRINKS?


Necessary 14 28

Very necessary 34 68

Can’t say 2 4

Total 50 100

Table 4.16 shows that highest number of respondents are of the view that advertisement is very necessary for cold drinks while few respondents are of the view that advertisement is necessary. TABLE 4.17

EFFECTIVENESS OF EXPENDITURE INCURRED ON

ADVERTISEMENT

Does expenditure

should be incurred on

advertisement


Yes 43 86

No 2 4

Can’t say 5 10

Total 50 100

Table 4.17 shows that 86% of the respondents are of the view that the

expenditure incurred on advertisement is effective in adding the profit while

4% denied the same and 10% did not reply.

TABLE 4.18

REASONS FOR DIFFERENCE OF ADVERTISEMENT EFFECTIVENESS

WHICH REASON YOU

FIND FOR THE

DIFFERENCE OF

ADVERTISEMENT

EFFECTIVENESS


Education 20 40

Liking 10 20

Standard of Living 10 20

Level of Development 10 20

Total 50 100

Table 4.18 shows that 40% of the respondents say education is one of

the main reason of Advertisement effectiveness while equal % of the

respondents are in the favour of likings, standars of living and level of

development

TABLE 4.19

ADD EFFECTIVENESS AND IMPROVEMENT IN ADVERTISEMENT

WILL THE STUDY OF

EFFECTIVENESS

WOULD CONTRIBUTE

TO IMPROVEMENT OF

PRESENT

ADVERTISEMENT


Yes 45 90

No 1 2

Cannot say 4 10

Total 50 100

Table 4.19 shows that the majority of the respondents are of the view that the study of effectiveness contributes the improvement in present advertisement. TABLE 4.20

NECESSITY OF ADVERTISEMENT EFFECTIVENESS

IS ADVERTISEMENT

EFFECTIVENESS IS

NECESSARY FOR

COMPANY?


Yes 48 96

No 1 2

Can’t say 1 2

Total 50 100

Table 4.20 reveals that majority of the respondents say that the advertisement effectiveness is necessary while same did not replied. TABLE 4.21

USERS OF ADVERTISEMENT EFFECTIVENESS

THE USE STUDY OF

EFFECTIVENESS IS

FOR WHOM?


For company 34 68

For employees 1 2

For customers 15 30

None of these - -

Total 50 100

Table 4.21 indicates that 68% of the respondents are of the view that the study of effectiveness is meant for company while 30% say that it is meant for customers.

objectives of the study

Career