World Vision Malaysia Advocacy Learning

Event

Objectives

1. Build capacity for Regional Coordinators to better support the NOs.

2. Prepare the Malaysian Programme field staff on local level advocacy (CVA)

3. Equip WVM staff for national level advocacy

4. Understand the spiritual foundations of advocacy

Participants

1. Representatives from National Offices – WV Lanka, Vietnam, Myanmar and Laos

2. WVM’s local staff from Sabah and programmes staff, DME and sector specialists

3. Representatives from various departments – Marketing, Communications, Campaigns

Key Lessons learnt

1. Clear linkage between the

national and local level advocacy

(vice versa)

2. Finding the “sweet spot”

3. Connecting the dots

4. Advocacy impact is long-term,

therefore shorter term

measureable outcomes are good

Key Lessons learnt

4. Exposed to many tools such as

problem/solution tree, power

mapping, stakeholder analysis

5. Practiced on developing policy

messages

6. Understanding roles of SO to

support NOs

7. Understanding the challenges

faced by our NOs, especially in

the East Asia region (restricted

contexts)

Key Lessons learnt

8. Exposure on CVA – a process not

a toolkit

9. Monitoring standards and

scorecard exercises – very

participatory

10. Innovation marketplace

Next Steps

• Need for political & policy analysis

• A dedicated person to do research & prepare

policy briefs

• Strengthen government relations

• Develop national engagement plan

• Advocacy & Campaigns team

• Need an integrated objectives & KPIs

supported by an annual plan for selected

priorities

National level

Next Steps

• Building strong relationships with local

community and leaders

• Develop stakeholder analysis and allies &

opponents matrix

• Develop an engagement plan targeting

decision makers in MoH

• Focus on incorporating elements of CVA in

health LFA in FY15

• Monitoring health policies implementation

• Collect evidence based data to support

national level advocacy

Malaysian Programmes

Next Steps

Malaysian Programmes

Stage What? When? Who? Research Local government political and policy

context analysis, stakeholder analysis, power mapping

Q1 FY15 MP, Advocacy

Research Determine actual standard of services Q1 FY15 MP, Advocacy

Research Identify the goals and targets of local government

Q1 FY15 MP, Advocacy

Plan Streamline our plans (WV plans & local government plans)

Q2 FY15 MP

Engage Propose working plan and implement together

Q3 FY15 MP

Next Steps

• Ensuring advocacy is in the TAs reviewed

through PSTs

• Include advocacy in IP’s strategic country

engagement plans

• Support NOs in key advocacy initiatives –

beyond funding

• Study the new guidance on advocacy DME,

advocacy in Leap 3.0 – support ADP in

selecting relevant indicators

• Apply the learning from local programmes to

support NOs with similar context

International Programmes

As this is all so new for WVM, we are taking baby steps towards

the end goal

Thank you