advocacy strategies for new can coordinators how to grow a successful grassroots network cec...
TRANSCRIPT
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Advocacy Strategies for New CAN Coordinators
How to
Grow
A Successful
Grassroots
Network
CEC National Legislative Conference
June 7, 2014
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WELCOME!!
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Today We Will Discuss…
• Grassroots Advocacy – What is it??• Responsibilities of CAN Coordinators• CEC’s Responsibility to CAN Coordinators• Unit’s Responsibility to CAN Coordinators• Practical Strategies to Become an Effective CAN
Coordinator
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What is Grassroots Advocacy??4
At the Root: Individual beliefs/ ideas take hold
Growing Together: Like minded individuals join
together
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Successful Grassroots = Policy Victories
• Case Study: President Obama!
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Competing With All That
CAN Network/CEC
Engaged Members
CEC Direct Lobbying
CEC Collaboration
with Other Organizations
Policy Victories!!
Policy Victories!!
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CEC-TAG Legislative Chair, Dr. Julia Roberts with
Senate Minority Leader, Senator Mitch McConnell
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The Role & Responsibilities of CAN Coordinators
• You are CEC’s Premier Grassroots Advocates– Knowledgeable about CEC’s policy positions and current events
• Provide leadership on policy and advocacy issues
CAN Coordinators
Unit Leadership
CEC Members
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The Role & Responsibilities of CAN Coordinators
YOU!
CEC Provided Info
CEC Members
Elected Officials
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The Role & Responsibilities of CAN Coordinators
• Organize Your Network– Needs Analysis: What is the current status of your CAN
Network?• Am I succeeding an active CAN Coordinator or has the role
been dormant?• How active is my network? Do I need to provide intensive
supports to get it started or is it already well established?
– Develop an action plan to maximize your grassroots potential (may be informal)
• i.e. establish a communications plan (forward CEC Policy Insider every Wednesday)
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• Build your network– Get list from CEC of CEC members in your state/division– Introduce yourself to your network
• Share your/unit/division’s vision for advocacy • Solicit feedback to identify active/interested CEC members• Identify members who are leaders in the field
The Role & Responsibilities of CAN Coordinators12
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• Grow your network– Communicate regularly and effectively– Provide engagement activities – Follow up!
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The Role & Responsibilities of CAN Coordinators
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• Articulating CEC’s Policy/Advocacy Message to CEC Members of Your Network– Calls To Action– Newsletters– Meetings
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The Role & Responsibilities of CAN Coordinators
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• Develop an Effective Network – Identify CEC members who are politically
active/interested and engage them• Develop a Kitchen Cabinet (informal team of collaborators)• Identify CEC members with interests in different areas • Identify CEC members who have a personal/professional
relationship with a member of Congress and/or staff
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The Role & Responsibilities of CAN Coordinators
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• Articulating CEC’s Advocacy/Policy Message to Elected Officials – Meetings (in Washington, DC or home district)– Developing Relationships with Elected Officials & Staff
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The Role & Responsibilities of CAN Coordinators
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• Actively Use CEC’s Legislative Action Center
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The Role & Responsibilities of CAN Coordinators
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• Conduct advocacy training sessions• Promote grassroots action at unit
meetings and conferences• Have regional coordinators for large units• Be a talker and a doer• Use CEC-provided tools (e.g. staff, legislative
action center, etc.)• Serve at least 2 years• Serve only 1 unit
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The Role & Responsibilities of CAN Coordinators
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• Organize Your Network– Determine how you will organize your emails (Yahoo!
Group, etc.)– Determine any restrictions your school/employer may
have on sending out advocacy messages– Determine how you will identify and engage local CEC
members interested in policy – Identify any politically active/connected CEC members
in your network– Determine a communications schedule – Determine how you will handle CEC Action Alerts
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The Role & Responsibilities of CAN Coordinators
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• Maintaining your network– Periodically, update your contact list– Determine your own outreach efforts to you solicit feedback
from CEC members in your network– Determine how you will have an ongoing, consistent advocacy
presence within unit/division
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The Role & Responsibilities of CAN Coordinators
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CEC’s Responsibilities to CAN Coordinators
What Should CAN Coordinators
Expect From CEC’s Policy and Advocacy Team?
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CEC Support for CAN Coordinators
Communication of Policy Strategies Provide the most up-to-date information on what is unfolding on
Capitol Hill, the U.S. Department of Education, and other agencies and organizations
Emails Conference Calls Annual CAN Meeting and Meeting at CEC Convention
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• Provide messages to activate and/or educate your state/division’s network.
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CEC Support for CAN Coordinators
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Provide Training and Support Conduct Annual CAN Meeting Conduct briefing session at CEC annual conference Provide updated and accurate advocacy training materials
throughout the year Provide ongoing support throughout the year
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CEC Support for CAN Coordinators
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Provide Technical Support At your request, CEC will provide a list of members in your unit CEC can assist in crafting emails to your network CEC can assist you in coordinating Congressional visits to a
local school in your community CEC provides you with talking points on critical issues
impacting students with exceptionalities
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CEC Support for CAN Coordinators
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• Update CEC’s Legislative Action Center to reflect current policy initiatives
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CEC Support for CAN Coordinators
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Unit/Division’s Responsibilities to CAN Coordinators
HOW CAN YOUR UNIT/DIVISION HELP YOU?
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The Basics
• As CAN Coordinators, you need support from your unit/division:– Explain the importance of advocacy from the national
and local perspectives– Advocacy = CEC member benefit– Increases opportunities to engage CEC members– Ensure that unit/division leadership understands the
responsibilities of both the CAN Coordinator and CEC– Collaborate with your unit/division to achieve your goals– Financial support to attend Annual CAN Meeting and
other outreach efforts
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Practical Advocacy Strategies
• Identify Politically Active/Interested Members of Your Network
• Use CEC’s Legislative Action Center
• Forward CEC’s Action Alerts
• Connect with Your Elected Officials
• Develop Relationship with MOC/DOE and Staff• In-Person Meetings (at home or in DC)• Attend Town Hall Meetings
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• Develop Local Coalitions
• Use Traditional/Social Media
• Connect with other CAN Coordinators!
• Brainstorm with CEC Policy Staff!
Practical Advocacy Strategies
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Thank you!!
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