objective: to present a modern, professional image … · c0 m26 y100 k0 pms 129u c0 m20 y100 k0...
TRANSCRIPT
Rotary in LondonUKDistrict 1130
Rotary in LondonUKDistrict 1130
Branding Guidelines
There is no organisation quite like Rotary. To ensure our communications capture our distinct character we need to use a unified voice in everything we do. By speaking, writing and designing in one voice, our communications will look, feel and sound unmistakably like Rotary, the world over.
Every club and district communication is an opportunity to influence how others see us.
This document contains guidance about the Rotary brand and how it should be used.
Templates for use in Microsoft Word are available on the Communications Committee page of the district website.
It is expected that all district committees will abide by these rules and where possible clubs will use the logo and template provided.
For publicity material, we can be more flexible with fonts and colours but we must be consistent with the use of the Rotary Brand.
April 2014
Objective:To present a modern, professional image showing that we are part of a *corporate organisation
*côr’porate, forming one body of many individuals; of or belonging to a corporation or group.The Oxford Concise Dictionary
Introducing: The New Rotary Brand
Rotary in LondonUKDistrict 1130
2
The Mark of ExcellenceThe Masterbrand Signature
The official Rotary logo is the masterbrand signature, which should be used wherever possible. The mark of excellence should not appear alone but it can be used in proximity to the masterbrand signature and should be scaled up for greater impact.
Club of Southgate Club
SouthgateClub Logos
or
District Logo
The quiet spacing around the masterbrand signature is critical, for more details refer to the RI Visual Identity Guidlines at www.rotary.org/myrotary/en/document/851.
To design your own club logo go to www.rotary.org/myrotary. Then log in, select Brand Centre and then Logos. There you will be able to create and download your logo.
Style 1 Style 2
Rotary in LondonUKDistrict 1130
3
Typefaces
Voice and Visual Rotary Guidelines
21 August 2013 21OUR LOOKTypographyPrimary, Secondary, and Alternate Type
Alternate Typefaces To be used when the primary and secondary typefaces are not availablePrimary Typeface
Primary*, use ALL CAPS condensed style for headlines and main navigation. Use regular style for secondary headlines, secondary navigation, info graphics, lockups, identifiers, or dense body copy.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
47 Light Condensed57 Condensed67 Bold Condensed77 Black Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
45 Light46 Light Italic55 Roman56 Italic65 Bold66 Bold Italic75 Black76 Black Italic95 Ultra Black
FRUTIGERLT STD
Alternate, for digital (web) applications or when Frutiger LT STD is not available
Alternate, for Microsoft Office applications or when Open Sans Condensed is not available
OPEN SANS CONDENSED
ARIAL NARROW
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Condensed LightCondensed Light ItalicCondensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890LightLight ItalicRegularItalicSemiboldSemibold ItalicBoldBold ItalicExtra BoldExtra Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890RegularItalicBoldBold Italic
Secondary*, use for body text, secondary headlines, captions, callouts, or identifiers.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890LightLight ItalicBookBook ItalicMediumMedium ItalicSemiboldSemibold ItalicBoldBold ItalicBlackBlack Italic
Sentinel
Alternate, for digital (web) applications and Microsoft Office applications, or when Sentinel is not available
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890RegularItalicBoldBold Italic
Georgia
* For information to purchase these typefaces, please contact [email protected].
Secondary Typeface
Voice and Visual Rotary Guidelines
21 August 2013 21OUR LOOKTypographyPrimary, Secondary, and Alternate Type
Alternate Typefaces To be used when the primary and secondary typefaces are not availablePrimary Typeface
Primary*, use ALL CAPS condensed style for headlines and main navigation. Use regular style for secondary headlines, secondary navigation, info graphics, lockups, identifiers, or dense body copy.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
47 Light Condensed57 Condensed67 Bold Condensed77 Black Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
45 Light46 Light Italic55 Roman56 Italic65 Bold66 Bold Italic75 Black76 Black Italic95 Ultra Black
FRUTIGERLT STD
Alternate, for digital (web) applications or when Frutiger LT STD is not available
Alternate, for Microsoft Office applications or when Open Sans Condensed is not available
OPEN SANS CONDENSED
ARIAL NARROW
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Condensed LightCondensed Light ItalicCondensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890LightLight ItalicRegularItalicSemiboldSemibold ItalicBoldBold ItalicExtra BoldExtra Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890RegularItalicBoldBold Italic
Secondary*, use for body text, secondary headlines, captions, callouts, or identifiers.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890LightLight ItalicBookBook ItalicMediumMedium ItalicSemiboldSemibold ItalicBoldBold ItalicBlackBlack Italic
Sentinel
Alternate, for digital (web) applications and Microsoft Office applications, or when Sentinel is not available
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890RegularItalicBoldBold Italic
Georgia
* For information to purchase these typefaces, please contact [email protected].
Secondary Typeface
Voice and Visual Rotary Guidelines
21 August 2013 21OUR LOOKTypographyPrimary, Secondary, and Alternate Type
Alternate Typefaces To be used when the primary and secondary typefaces are not availablePrimary Typeface
Primary*, use ALL CAPS condensed style for headlines and main navigation. Use regular style for secondary headlines, secondary navigation, info graphics, lockups, identifiers, or dense body copy.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
47 Light Condensed57 Condensed67 Bold Condensed77 Black Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
45 Light46 Light Italic55 Roman56 Italic65 Bold66 Bold Italic75 Black76 Black Italic95 Ultra Black
FRUTIGERLT STD
Alternate, for digital (web) applications or when Frutiger LT STD is not available
Alternate, for Microsoft Office applications or when Open Sans Condensed is not available
OPEN SANS CONDENSED
ARIAL NARROW
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Condensed LightCondensed Light ItalicCondensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890LightLight ItalicRegularItalicSemiboldSemibold ItalicBoldBold ItalicExtra BoldExtra Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890RegularItalicBoldBold Italic
Secondary*, use for body text, secondary headlines, captions, callouts, or identifiers.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890LightLight ItalicBookBook ItalicMediumMedium ItalicSemiboldSemibold ItalicBoldBold ItalicBlackBlack Italic
Sentinel
Alternate, for digital (web) applications and Microsoft Office applications, or when Sentinel is not available
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890RegularItalicBoldBold Italic
Georgia
* For information to purchase these typefaces, please contact [email protected].
Secondary Typeface
Source: Rotary Visual identity Gudelines
Rotary in LondonUKDistrict 1130
4
Colour PaletteVoice and Visual Rotary Guidelines
21 August 2013 19OUR LOOKColor PaletteFormula Codes
Rotary Leadership Colors
AzurePMS 2175C
C99 M47 Y0 K0PMS 2175U
C99 M53 Y0 K0Hex #005daaR0 G93 B170
Sky BluePMS 2202C
C96 M0 Y6 K0PMS 2202U
C94 M0 Y6 K0Hex #01b4e7
R1 G180 B231
Royal BluePMS 286C
C100 M80 Y9 K2PMS 286U
C100 M92 Y9 K2Hex #00246cR0 G36 B108
GoldPMS 130C
C0 M26 Y100 K0PMS 129U
C0 M20 Y100 K0Hex #febd11
R254 G189 B17
Secondary Colors
CranberryPMS 214C
C0 M100 Y22 K0Rubine RedU
C0 M100 Y22 K0Hex #d91b5c
R217 G27 B92
TurquoisePMS 7466C
C90 M0 Y38 K0PMS 7466U
C88 M0 Y27 K0Hex #009999R0 G153 B153
VioletPMS 2070C
C57 M91 Y0 K0PMS 2070U
C54 M99 Y0 K0Hex #872175
R135 G33 B117
OrangePMS 2018C
C0 M68 Y95 K0PMS 2018U
C0 M58 Y95 K0Hex #ff7600
R255 G118 B0
Pastels
SlatePMS 2165C
C68 M43 Y30 K9PMS 2166U
C68 M46 Y30 K13Hex #687d90
R104 G125 B144
MistPMS 2162C
C40 M23 Y18 K1PMS 2162U
C42 M26 Y18 K4Hex #9ea6b4
R158 G166 B180
LavenderPMS 665C
C17 M20 Y0 K8PMS 665U
C17 M20 Y0 K8Hex #c6bcd0
R198 G188 B208
MossPMS 7537C
C36 M23 Y34 K0PMS 7537U
C36 M23 Y30 K0Hex #a7aca2
R167 G172 B162
Powder BluePMS 290C
C25 M4 Y5 K0PMS 545U
C28 M4 Y0 K0Hex #c9dee9
R201 G222 B233
TaupePMS 7501C
C13 M16 Y35 K0PMS 7501U
C13 M16 Y35 K0Hex #d9c89e
R217 G200 B158
Neutrals
CharcoalCool Gray 11C
C48 M22 Y24 K66Cool Gray 11UC15 M0 Y0 K60Hex #58585aR88 G88 B90
PewterCool Gray 8C
C23 M11 Y13 K41Cool Gray 8U
C10 M0 Y0 K50Hex #919295
R145 G146 B149
StormWarm Gray 10C
C51 M46 Y55 K19Warm Gray 10U
C51 M46 Y45 K19Hex #675d58R103 G93 B88
AshWarm Gray 7C
C41 M34 Y44 K4Warm Gray 7U
C41 M38 Y37 K8Hex #958d85
R149 G141 B133
SmokeCool Gray 5C
C0 M0 Y0 K33Cool Gray 5UC0 M0 Y0 K33Hex #bcbdc0
R188 G189 B192
SilverCool Gray 2C
C14 M10 Y13 K0Cool Gray 2U
C14 M10 Y16 K0Hex #e7e7e8
R231 G231 B232
PlatinumWarm Gray 3C
C25 M22 Y32 K0Warm Gray 3U
C25 M22 Y28 K2Hex #c5c1bb
R197 G193 B187
BlackC0 M0 Y0 K100Hex #000000
R0 G0 B0
CloudWarm Gray 1C
C15 M12 Y17 K0Warm Gray 1U
C15 M12 Y17 K0Hex #e6e5d8
R230 G229 B216
WhiteC0 M0 Y0 K0
Hex #ffffffR255 G255 B255
When using our color palette, be sure to apply the appropriate formulations listed on this page.
Our colors should never be screened or adjusted.
Coated and uncoated formulas are shown here for the following:
Pantone™ colorsCMYK for 4-color processRGB for digitalHexadecimal for web
To obain ASE files for latest palette swatches, please contact [email protected].
When using the colour palette, be sure to apply the appropriate formulations listed here.
Preferred Colours
Source: Rotary Visual identity Gudelines
Rotary in LondonUKDistrict 1130
NAME DISTRICT GOVERNOR 20xx-yy
From: Name District Office
5 Any Road Anywhere AB1 2CD
T. 020 7111 1111 M. 07987 65432
www.rotaryinlondon.org6 York Gate London NW1 4QG
Dear
Date
To
5
District Letterhead Template
Rotary in LondonUKDistrict 1130
6
Club Letterhead Template
YOUR PRESIDENT’S NAME PRESIDENT 2013-14
From: Your Name Club office
Address Address
Post Code T. 020 1234 5678
E. your email address
www.yourwebsiteMeets on DAY at TIME
in/at ADDRESS
Dear
Date
To
See page two of this guide for how to create your club logo
This template is available on the District website
Rotary in LondonUKDistrict 1130
The new branding in an Ad
HELP THE CHILDREN OF SYRIAN REFUGEES
International Day of Peace —21 September 2013
The Turkish Triangle
WE CAN GUARANTEE THAT EVERY SINGLE PENNY AND DIME WILL BE UTILIZED FOR
THE BENEFIT OF THE REFUGEES.
Syrian refugees are in desperate need of humanitarian assistance, especially the children.
Please help raise funds for this most worthy humanitarian cause.
TARGET
US
$100,000.
The Rotary District 7230 of New York, District 1130 of London and Rotary District 2430 of Turkey .
© Bülent Kilic - AGENCE FRANCE PRESSE
INTERNATIONALDAY OF PEACE21 SEPTEMBER
TAKE ACTION: www.rotaryinlondon.org
YOU CAN HELP THE
CHILDRENOF SYRIAN REFUGEESIN TURKEY
Syrian refugees, especially the children, are in desperate need of humanitarian assistance
Please give generously to this most worthy cause
Every pound you give will benefit the refugees in Turkey
TURKEY
SYRIA
Donate by phoneText: RCSL01 £2/£5/£10 to 70070e.g. RCSL01 £5
© B
ülen
t Kili
c - A
genc
e Fr
ance
Pre
sse
Co-ordinated by:Rotary District 1130 : LondonRotary District 7230 : New YorkRotary District 2430 : Turkey
7
Rotary in LondonUKDistrict 1130
Published by the Communications Committee of Rotary in London D1130
www.rotaryinlondon.org [email protected]
April 2014