mu logo standards - marquette university // be the … logo standards.pdfpantone™color...

Marquette AthleticsIdentity Standards

Marquette BluePantone 281 (PMS)C100, M72,Y0, K32Hex #003366

Color ApplicationsThe color examplesbelow are referenceonly and are notintended to matchprinted colors.Please consult aPantone™ colorswatch book foraccurate printed colorrepresentations.

Marquette GoldPantone 123 (PMS)C0, M24,Y100, K0Hex #FFCC00

Athletics Monogram

GuidelinesThe Marquette athletics monogram was designed for the express use of the departments of Intercollegiate Athletics andRecreational Sports. Only varsity and recognized club athletics teams, communication pertaining directly to athleticsteams, and approved merchandise may use the athletics monogram.

� The athletics monogram must be used in its entirety.

� The monogram may not be used by intramural sports teamsor divisions of the university not directly related tointercollegiate athletics.

� The athletics monogram must never replace the university logoas the official university signature in non-athletics visual materials,including publications, stationery, advertising merchandise orelectronic media.

� The monogram may be reproduced only from an original digitalfile (.ai, Adobe Illustrator, .eps or JPEG formats).

� The monogram and/or its elements must not be photocopied,scanned, recreated, reproportioned or altered in any way.

� Reproduction of the athletics monogram must adhere to color,size and spacing specifications.

� The athletics monogram used on merchandise for resale maybe color matched to the garment per the discretion of themerchandise buyer.

� Any other use of the monogram must be approved by thedepartment of intercollegiate athletics.

� For questions or concerns regarding the correct usage of theMarquette athletics monogram contactTim Raasch at (414) 288-0304.

Safe AreaA “safe area” should always exist around the logo to allowfor maximum legibility. No elements such as typography,other logos, or graphics should intrude over the safe area.The safe area is equal to the space below the area wherethe M and the U intersect. (Photos and colors can appearbeneath the logo so long as the logo remains easily visibleand recognizable.)




Primary Athletics Monogram with Banner

Primary Logo Alternate Colors withWhite Outline

One Color Black &White/Reverse




Secondary Athletics Monogram

Primary Logo Alternate Colors withWhite Outline





AthleticsWordmark

Primary Logo


Alternate Colors withWhite Outline




Secondary AthleticsWordmark

Primary Logo


Alternate Colors withWhite Outline




Golden Eagle Mascot Logos

Primary Eagle Monogram

Secondary Eagle Monogram

*ImportantThe Golden EagleMascot logos weredesigned for theexpress use of thedepartment ofIntercollegiateAthletics and arereserved for useon approvedmerchandisingapplications only.

Logos featuringthe Golden Eagleimage may not beused in any otherapplications,including, butnot limited to:competitionuniforms, practiceapparel, athleticequipment, athleticgear, travel gear,and may not beused on promo-tional materialsprinted or online.

Primary EagleWordmark

Secondary EagleWordmark




Golden Eagle Mascot Logos

Wordmark Eagle Logo One Color Black & White

Mascot Eagle Head Logo+ One Color Black & White

* ImportantThe Golden EagleMascot logos weredesigned for theexpress use of thedepartment ofIntercollegiateAthletics and arereserved for useon approvedmerchandisingapplications only.

Logos featuringthe Golden Eagleimage may not beused in any otherapplications,including, butnot limited to:competitionuniforms, practiceapparel, athleticequipment, athleticgear, travel gear,and may not beused on promo-tional materialsprinted or online.

+When the mascot "eagle head" logo appears on merchandise,"Marquette", written in the approved Bank Gothic or Marquettefonts, must appear elsewhere on the piece.




Sport SpecificWordmarks

Primary Logos

* ImportantThe Sport Specific wordmarks weredesigned for the use of varsityathletics teams only and may not beused or modified for use by any clubteams or recreational sports teams.




Sport Specific Monograms

Secondary Logos

* ImportantThe Sport Specific monograms weredesigned for the use of varsity athleticsteams and recognized university clubteams but may not be used or modifiedfor use by recreational sports teams.

SOCCER




Incorrect Usage of Logos and Monograms

Do Not stretch or compress the logos in any way, always scale proportionately.

Do Not crop, angle or skew the logos, always use logos in their entirety.

Do Not change color of the logos or add screens, always use approved colors.




Incorrect Usage of Logos and Monograms

Do Not replace banner text

Do Not combine with other artwork, create new logos, or place over visually distracting backgrounds

basketball camp




Retired Athletics Signatures

Do Not use the retired Golden Eagle marks

MARQUETTE

* Important

The “Flying GoldenEagle” logos areretired marks ofMarquette University,and may only beused by the athleticsdepartment.

The “Flying GoldenEagle” logos maynot be used by anyother academic oradministrative unitsof the University,nor by individualsemployed in anycapacity by theUniversity, andshould be removedfrom websites,publication reprintsas well as any otherapplications it mayappear on.




Athletics Uniform Standards

*ImportantAll athletics uniforms must include the official Marquette Blue & Gold colors, “Marquette”must be featured eitherwithin the official athletics marks or in plain text.The secondary monogram may only be used if “Marquette” is alsopresent on the uniform.The BIG EAST Conference requires that all home and away basketball uniforms Incorporatethe conference logo. The conference logo use on all olympic sport uniforms is not mandated but strongly encouraged.For complete instructions on the placement of the BIG EAST conference logo on team uniforms visit BIGEAST.org




AthleticsTypographic Standards

*ImportantMarquette has a limitednumber of licenses to usethe Universe and BankGothic fonts. However,these fonts may be down-loaded from Adobe.comfor a nominal charge.

TypographyThe font families of Univers and Bank Gothic are standard fonts of the Marquette University AthleticsDepartment. Consistent use of these typographic standards by the Marquette community will helpstrengthen our athletics branding through visual continuity.

� Universe 53 ExtendedHeadlines

We are Marquette.We are Marquette.

We are Marquette.

� Universe 65 BoldHeadlines and Subheads

We are Marquette.We are Marquette.We are Marquette.

� Universe 55Body Copy


� Universe 45 LightAlternate Body Copy (not for use in reverse or online applications)

We are Marquette.We are Marquette.

Pantone 124C7, M34,Y100, K0Hex #ECAC00

When creating text in gold over a white backgroundor when reversing text out of gold, Pantone 124 Goldmust be used to achieve the appropriate contrast.

� Bank Gothic MediumHeadlines


� Bank Gothic LightHeadlines and Subheads (not for use as body copy)


� MARQUETTE SOLIDDisplay Font (for use in all caps, as specialty font only)

WE ARE MARQUETTE.WE ARE MARQUETTE.WE ARE MARQUETTE.

mu logo standards - marquette university // be the … logo standards.pdfpantone™color...

Documents