obama's five secrets.pdf

7/29/2019 Obama's FIVE SECRETS.pdf

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WORKBOOK:

Review and Exercise


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WhyBarackObama?

WhetheryouvotedforBarackObamaornot,itshard

toignoretheskillandpassionwithwhichhedelivered

hismessage. ThisinstructionalDVDisstrictlynon

partisanwith

regard

to

policy

or

politics,

but

decidedly

proObama(andpro RonaldReagan,FranklinDelano

RooseveltandJohnF.Kennedy)whenitcomestothe

abilitytocommunicatepowerfullyandeffectively. No

politicalpersuasionhasacorneronpowerfulspeaking.

JohnF.Kennedymovedanationwiththeforceand

convictionofhisinaugural

address;someofthephraseshe

usedstillinspireourthinkingand

speaking. RonaldReaganearnedhisnickname,TheGreatCommunicator,bymakinglistenersfeelasthoughhewere

speakingdirectlytothemalone,bringingthemintotheinner

circleofhisthoughts. FranklinD.

Rooseveltheldacountrytogether

throughtheDepressionatleastpartly

throughthereassuringcommunicationsofhisfamous

FiresideChats.

Therearegreatspeakersineverywalkoflife. Oprah

Winfreyrosetofameatleastpartlyonherwillingnesstorevealherfeelingsandvoiceheropinionsfranklyand

unashamedly. BillyGrahamwasaforceinthepublicconsciousnessforoverhalfa

centurybasedonthepowerofhisoratoryasmuchashisreligiousconviction. Singers

frompoptocountrytorapcredittheirsuccesstothepoweroftheiremotional

connectiontotheiraudienceandtheirfansperceptionthattheseperformersspeaka

truthrelevanttotheirownlives.

Legendarycommunicatorsineveryfield

owetheirsuccess,whethertheyareaware

ofitornot,totheirapplicationofthe5

SecretsofEffectiveCommunication. I

havechosenPresidentBarackObamaand

hisspeechesastheexampletoillustrate

thesesecretsforseveralreasons:

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Hehashadtremendouspublicexposureoverthepastmonthsandyearsandisfirmlyinthepublicconsciousness. Youwillbeabletofindmanyexamples

ofhisspeakingpowerbeyondthevideoexcerptsonthisDVD.

Whilemanypoliticianshavebeengreatcommunicators,PresidentObamasmeteoric

risefromrelativeunknowntothemostpowerfulgovernment

figureontheplanetisunprecedented. Idemonstratehowhisbringing

togetherallofthe5Secretscontributedtothis.

HeisthepersonificationofamythicdreamembeddedintheAmericanconsciousness:thatanyone,nomatterhowhumbletheirorigins,canbecome

PresidentoftheUnitedStates. Inkeepingwiththisspirit,Ishowyouhow

anyonecanbecomeamoreeffectivespeakerintheirbusinessorpersonallife

bymasteringthe5Secrets.

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HowtousetheDVDandWorkbook

WelcometoThe5CommunicationSecretsThatSweptObamato

thePresidency,aninstructionalcoursedesignedtoincreasethe

powerandeffectivenessofyourpersonalandpublicspeaking.

Whileyouarefreetodiscoveryourownpaththroughlearning

the5Secrets,herearesomesuggestionsonhowtoincreasethe

speedandeffectivenesswithwhichyoudevelopyourskills.

5SecretscreatorRichardGreene

Watchthevideoallthewaythroughinarelaxedsetting,withoutworryingaboutretainingtheinformationor

techniques. Thisallowsyoutoabsorbthesenseofthe5

SecretsandexperiencethepowerofPresidentBarack

Obamasspeechesfreeofanypressuretoperformina

learningmode. Youmightevenwatchitwithsomeoneelseandtalkaboutwhichof

Obamasspeechesaffectedyouthemost,andwhy.

Nowrollupyoursleevesandgetdowntowork.Workthroughtheinstructionalcourseonelessonatatime. Takewhatevertimeyouneed,pausingandrereadingthe

screentext,rewindingandnoticingthetextreinforcementsunderthespeechvideos.

Thisisyourcourseandyoushouldmovethroughitatapacethatworksforyou.

Attheendofeachsectionisaremindertogotothisworkbook.HereyouwillfindareviewoftheSecretyoujustsawinthevideocourse. Afterreadingthat,trythe

exercisesdesignedtohelpyoupractice,experienceandmastertheseskills. Thenmove

ontothenextlessoninthevideo.

Moveatyourownpaceandfeelfreetorepeatanylessonsyoulike. Onceyouvecompletedthecourse,gobackthroughthevideoandreexperiencePresidentObamasspeeches. Lookforthewaysheusesallthe5Secretseachtimehe

speaks.

Watchforotherexamplesofsuccessesandfailingsincommunicationinpublicspeakers,TVinterviews,talkshowsandinyourbusinessandpersonallife. Asyou

becomefamiliarwiththe5Secrets,youllfindthatyourawarenessoftheseexamplesall

aroundyouwillreinforcetheskillsyouaredeveloping.

Asyoubeginapplyingyournewskillsinyourlife,noticetheeffectstheyhaveonyourcareer

and

personal

relationships.This

positive

reinforcement

is

one

of

the

most

powerfulincentivestocontinuingthepracticeandimprovementofthecommunication

techniquesyouhavelearned.

PLEASE NOTE: this is an extensive workbook designed to meet your every need inmastering all the 5 Secrets techniques. But you will become a more effectivecommunicator if you learn evenoneof these skills. So advance at your own speed and,if you want encouragement to move forward, just give your new speaking abilities atrial run in your life.

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Secret#1

CaptivatelistenerswithWords,

VoiceToneandBodyLanguage

TheSecret

Theworldsgreatestcommunicatorsknowthatpeople

arepersuaded,peoplearemovedandpeopleactbasedonmorethanwordsalone. Theyknow

thatitistheeffectiveuseofallthreeavenuesofhumancommunicationthatdrivesgreat

communication.

1. In your communications, individually and to groups, the nonverbal aspectsaremuchmoreimpactfulthantheactualwordsthatyousay.

2. Clients,customers,associates, familymembersand friendsandeveryoneyoueverinteractwitharehighlyaffectedbythetoneofyourvoiceandyourbody

language. These nonverbal aspects communicate the crucial qualities of

sincerityandconvictionaswellasmanyotherattributesthatallowthelistener

totrustyou,likeyouandevenbeopentoyou.

3. Thethreewaysthathumanbeingscommunicate...theonlythreeways...arebyWORDS,VOICETONEandBODYLANGUAGE

4. Studieshaveputtheimpactofvoicetoneashighas38%,theimpactofbodylanguageashighas55%andtheimpactofoneswords...aslowas7%!

5. Inordertobeoptimallyeffectiveinsending,andsellingonesmessage,inanycontext,youmustmasterthefollowingcomponentsofVoiceTone:

a. VarytheSpeedfastandslow,slowforemphasisb. VarytheVolumeloudandsoft,softforemphasisc. VarythePitchhighandlow,lowforemphasisandimpactd.

Punc

Tu

Ation

by

Word

e. PuncTuAtionbySyllablef. Pause...Pause...Pauseg. DeveloptheResonanceofyourvoice

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h. Inordertobeoptimallyeffectiveinsending,andsellingonesmessage,aspeakermustmasterthefollowingcomponentsofBodyLanguage:

Posture: standuptallPosture: shouldersupandsquarePosture: alwaysbecentered,whetherstillormovingGestures:UsedownwardmotionstoplantyourideasfirmlyGestures:GesturewithinThePowerZonebetweentheshouldersto

conveystrengthandauthority

EyeContact: sendyourmessagethroughyoureyesintotheirs!Connectwithbylisteningto!Stayinacenteredspaceofcalmandstabilityinordertorecoverquickly

Exercises Words

Words, while generating only 7% of the impact of your presentation, are very

important. WewilltalkaboutwordsinmoredepthinSecret#2(Lasered,CompellingMessages). Here, though, Iwant tohelpyou focuson eliminating the twobiggest

mistakesthatmyclientsmakewiththeirchoiceofwords:

Mistake#1:Using abstract languageasopposed to concrete, sensory specificwords

andphrases. Ifyouspeakintheabstract,listenerswillbeusingtheirtimeandenergy

fillingintheblanksinsteadofabsorbingthesenseofyourmessage.

Mistake #2: Usingjargon, or specialized words unavailable to the average listener,

insteadof

plain

speakand

easily

accessible

terms.If

you

use

jargon,

listeners

will

be

tryingtodecipherthemeaningofyourlanguageinsteadofrespondingtothepower

ofyourcommunication

1. Abstractvs.SensorySpecificExercisePicktwopagesofaspeechorsomethingelsethatyouarewritingorhavewritten.

Witheach sentenceask the followingquestions:Is it tangible? Can Isee,hear,

taste, smell or touch/feel what isbeing described? Wherever your answer is

yes,youareusingSENSORYSPECIFICsentences.

Howmanyofthesesentencesaresensoryspecific? __________________

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Now, count the sentences where the meaning relies on understanding or

interpreting or translating ABSTRACT words or phrases, i.e., words or phrases

thathavetobetranslatedintosomethingyoucanseeorhearortasteorsmellor

touch?

Howmanyofthesesentencesareabstract? _____________________

Whichismore? __________________

IdeallyyouwanttohaveZEROabstractsentences. Thisremovestheburdenof

your audiences having to translate abstract into sensory specific one of the

biggest reasonswhyaudiencesget tiredand tuneoutduringa talk. If theyare

workingtofigureoutwhatyourwordsmean,theyaremissingthepowerofwhat

youareworkingtocommunicate. Attheverymost,youshouldhave10%abstract

and the restclear,vividsentences. Ifyouhavemore than that,makechanging

thisbalanceapriority.

2. JargonUnless you are speaking exclusively to an audience that fully understands the

jargonthatyouspeakaswellasorevenbetterthanyou,youshouldNEVERuseit.

So,anywords thatarespecific toyourworkorprofessionorareaofexpertise

that are not normally understoodby the general public shouldbe eliminated

completely. Thekeyistofindwaysofexpressingthosewordsinplain,everyday

language

anyone

can

understand.

Even

if

your

audience

understands

the

jargon

youaretemptedtouse,reexpressinginnewlanguagethattheyarefamiliarwith

mayawakenthemtonewpossibilities.

Check your entire presentation for jargon words. How many do you have?

__________

Foreachjargonword,comeupwithauserfriendlywordorphrasetoconveythe

same meaning. Where absolutely necessary, explain the jargon in the same

sentenceorparagraphsothatyouraudienceisneverlefttryingtofigureitouton

theirown!

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ExercisesVoiceTone

Mastering your ability to use your voice is one of the quickest, easiest and most

effectivewaystoimproveyourpowertoswayandmotivatelisteners. Justalittlebit

ofpracticewiththese7aspectsofvoicetonewillyieldtangibleandprofoundresults.

Forthefollowingexercises,findapage inaspeechthatyouhavegiven,apageina

book, or an article in a newspaper or magazine. You are going to read these

selectionsaloud indifferentways. Ifpossible,recordyourvoicesoyoucanplay it

backandnotethedifferenceintheeffectivenessofeachapproach.

1. VarytheSpeed

a. Readyourselectionoutloudatanormalpace.b.

Read

your

selection

out

loud

as

fast

as

you

can.

c. Readyourselectionoutloudasslowasyoucan.d. Now,readyourselectionoutloudgoinggraduallyfromasfastasyoucan

toasslowasyoucanandbackagain.

e. Herestherealtest . . .readyourselectionout loud,fast,normalorslow,dependingonthecontent:

Ifitisofnormalimportancereadatanormalpace. Ifitisoflowimportance,readyquickly. Ifthephrasesorsentencesarebuildingtosomeconclusionorclimax,also

readquickly.

Ifisofveryhighimportance,shiftgearsandreadveryslowly.Varying the speed lets you act like a guide on a tour. The pace tells your

listenerwhattolookatandhowimportantitis.

2. VarytheVolume

a. Readyourselectionoutloudatanormalvolume.b. Readyourselectionoutloudasloudasyoucan.c. Readyourselectionoutloudassoftlyasyoucan.d. Now,readyourselectionoutloudgoinggraduallyfromasloudasyoucan

toassoftlyasyoucanandbackagain

e. Herestherealtest...readyourselectionoutloudasloudasyoucanorassoftlyasyoucan,dependingonthecontent:

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Ifitisofnormalimportancereadatanormalvolume. Ifitisoflowimportance,readatanormalvolume. If thephrasesor sentences arebuilding to some conclusionor climax,

readwithincreasingvolume

Ifisofveryhighimportance,readveryloudlyorverysoftly.Varyingthevolumeletsyoudirectthelistenersattentionandemphasizewhat

is important. If they hear your volume go up or go down, they know

somethingofparticularimportanceisbeingsaid.

3. VarythePitch(highordeep)

a. Readyourselectionoutloudatanormalpitch.b. Readyourselectionoutloudataveryhighpitch.c. Readyourselectionoutloudataverylowpitch.d. Now,readyourselectionoutloudgoinggraduallyfromashighasyoucan

toaslowasyoucanandbackagain.

e. Nowstherealtest...readyourselectionoutloudinahigh,normalorlowpitch,dependingonthecontent:

Ifitisoflowornormalimportancereadwithlittlevariationinpitch. Ifthephrasesorsentencesarebuildingtosomeconclusionorclimaxor

ifitisofveryhighimportance,readwithasignificantvariationinpitch.

Varied

pitch

is

a

wake

up

call

to

your

audience.

If

you

vary

your

pitch,

you

aretuningthemintofocuscarefullyonwhatisbeingsaid.

4. PunctuationbyWord

Readyourselectiontoyourselfandpickawordineachof3sentencesthatyoufeel

deservestobehighlighted. Thenreadthose3sentencespunctuatingthatentire

word.

5. PunctuationbySyllableReadyourselectiontoyourselfandpickawordineachof3sentencesthatyoufeel

deservestobehighlighted. Thenreadthose3sentencespunctuating,separately,

eachofthesyllablesinthosewords. Ifthemostimportantwordsinthatsentence

only have one syllable, try to literally turn it into a multisyllable word. For

example,thewordFIRSThasonlyonesyllablebutbypunctuationtheFsounda

littlebitdifferentlythattheIRST(FIRST)youmightbeabletogiveevenmore

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impact to it. (This is one of the charms of the Southern accent in The United

States.)

6. Pause...Pause...PauseThisistheskillthatturnsexcellentcommunicatorsintotrulygreatcommunicators.

Awelltimedpausecan,more thanjustaboutanythingelseaspeakermightdo,

instantly shift the energy in a room, create a sense of drama, increase the

engagement of the entire audience and position you as someone who is in

completecommand.

Itis,however,theoneskillthatmyclientsgenerallyfindtobethemostdifficult.

Thatismainlybecausepeopledontunderstandwhatapausereallyis.

ApauseisNOTsimplytheactofstoppingtalking. ItisNOTlikepullingbackon

thereinsofagallopinghorse. It isNOTstandingstill,alone in frontofa roomsoakingintheanxiousstaresoftheaudience.

ApauseIStheopportunityforacommunicatortogomoredeeplyinsideofhisor

herself. Anditistheprocessofdeepeningthatcreatesthedramaandtransforms

the audience. It is creating a suspenseful tension that builds anticipationfor

whatfollowsthepause.

TheONLYway todo this, though, is to immerseyourself fully inwhatyouare

talking

about.

But

you

should

be

doing

this

anyway.

For

example,

by

saying

the

sentence, Pausing will profoundly increase your impact on any audience like

this...

Pausing...willproFOUNDly...increaseyourimpact...onANYaudience

youtakearoutinesentenceandturnitintosomethingthatwillcaptivate.

Notice the interrelationshipbetweenpausingandpunctuating. This isoneof

thegreatsecretsofmasteringthepause. Sayingthewordprofoundlywithout

punctuation makes it almost awkward to use the pause. Saying the word

profoundlywithpunctuation,however,createsafantasticmomentumthatsetsupthepauseperfectly.

Heresanother,evensimplersentence. Wemustmakethishappen,spokenas

WE ...MUST...MAKE...THIS...HAPPEN!

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Ifyouarealreadyataplacewhereyoufeelthesewordsdeeply,youcanmakethis

work. Ifnot, itWILLfeelawkward. So, insteadoffighting the ideaofpausing,

useittoforceyouevendeeperintoyourownspeech.

ExercisePause

a. Saythesetwosentencesnormally.Pausingwillprofoundlyincreaseyourimpactonanyaudience

Wemustmakethishappen

b. Now,PUNCTUATEthekeywordsinthosesentences.c. Andnow,PAUSEaftereachwordthatyoupunctuate.d. Tryitagain,andagain,untilyouFEELthatthepunctuationandthe

pausearenolongeratechniquebutratheraperfectexpression

of

your

depthoffeelingconnectedtoeachsentence.

7. IncreaseYourResonanceIve saved Resonance for a separate discussionbecause of all the elements of

speaking effectively, Resonance may seem like the one least responsive to

improvementorpractice. Afterall,yourvoiceisyourvoice,right? Howdoyou

changeaqualitythatisinherenttowhoyouare?

Thetruthis,theResonanceofyourvoicecanbebothimprovedandprotectedso

youwillbemoreimpressiveinyourcommunication. Alittleexplorationofwhat

createsresonanceishelpful.

Resonance is produced when a sounds vibrations are enhanced by the space

throughwhich it travels. To demonstrate this, step into a crowded closet and

closethedoor. Thenspeakaloudandnoticehowsmallyourvoiceseemsandhow

itspowerdropsoffimmediately.

Nowgo into a largebathroomand speak aloud. Noticehowyourvoice seems

fullerandthesoundlastslonger. Theresareasonwhypeopleliketosinginthe

shower!

While the initial depth and timbre of your voice is a good starting place for

Resonance,thespacesthroughwhichittravelsenhanceitspower. Peoplethink

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ofabooming,powerfulvoiceascomingfromthechest,butthechesthaslittleto

dowithresonance,because is itbelowyourvocalchords. Soundtravelsupand

out, so theupperpassagesaremore important. These include thepharynx (the

backofyourthroat),youroralcavity(mouth)andyournasalcavity(nose).

TheVocalCords

Howdoesknowingthishelpyouincreaseyourresonance? Letsbeginwherethe

soundbegins. Yourvocalcordsaremuscularfoldsinyourlarynxthatproduce

vibrationswhenairisforcedoverthem. Ifthecordsarelengthenedandtightened,

theyproducefastervibrationsandhighersounds. Iftheyaremorerelaxed,they

producedeeper,richersounds.

Thekeyhereisrelaxed. Stressandtensionactonthevocalcordsliketheydoon

muscles around thebody: they cause them to tighten, so it is more difficult to

produce deep, rich sound. Relaxing, through vocal exercises and calming

exercises, allows you to create greaterresonance. Its interesting to note that

following the 5 Secrets guidelines for Body Language helps enhance your

Resonance! Ifyoustandstraight,squareyourshouldersandstaycenteredand

calm,youhelpyourvocalcordsstaymorerelaxed.

Youcanalsodospecificexercisestodeepenyourvoice. Thesimplestistopractice

speakinginadeeper tone todevelopasenseofhowyourbody feelswhenyou

arespeakingresonantly. Doingsoinfrontofamirrorletsyouseetheposturethat

producesmoreresonance. Andstayingrelaxedallowsyoutoretainwhatpractice

hasproduced,ratherthanlapsingbackintoalessresonantvoice.

Practicingspeakingaloudhelpsinanotherway. Ifyouvebeentoasportsevent

whereyouscreamedandrootedforateamforovertwohours,youmayremember

thatyourvoicesoundedraspyandweakafterward. (Youmightevenloseyour

voice for a time!) Overuse of your voice can negatively affect it. So how do

publicspeakersandsingerskeeponproducingsoundforhoursonend? Howdo

heavymetalsingersscreamatthetopoftheirlungsthroughatwohourconcert?

(Did you know that some have screaming coaches?!) They practice, practice,

practice. Like any muscle in thebody, those in your vocal apparatus canbe

strengthenedandtoned. Domorespeakingfromacalm,relaxedplace,andyour

vocaltoneandabilitywillimprove.

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TheResonantChambers

Soonceyoucreatedasoundwithyourvocalcords,whatcanyoudoaboutitasit

travelsthroughtheresonantchambersthroat,mouthandnosetoincreaseyour

resonance? The most effective way to ensure good resonance is to keep these

chambersandyourvocalcordsingoodhealth. Thereareseveralwaystodo

this:

Stay Hydrated, Part 1 the tissues in your larynx and the resonatingchambersareverymoist. Becomingdehydratedcan seriously impair their

abilitytoproduceandsupportaresonantvoice. Sobesuretogetplentyof

waterintoyoursystematleast64ouncesaday.

StayHydrated,Part2antihistaminesaredryingagentsandcannegativelyaffectyourvoice. Also,caffeineandalcoholarediureticswhichcandeplete

yourbodyofwater. Ifyouhaveanoccasionwhereyouplantospeak,tryto

avoidallofthese. Ifthatisntpossible,drinkanextraglassofwaterforeach

glassofalcoholicorcaffeinatedbeverageyouconsume.

StayCalmpracticerelaxationexercises(evenmeditation)beforespeaking.(Seeexamplesbelow.) Practiceandreviewwhatyouaregoingtosaysoyou

areconfident,ratherthantense,asyoubeginyourcommunication.

Stay Protected avoid excessive throat clearing, coughing, yelling,screaming or prolonged loud talking. They can damage your vocal

apparatus. (Rememberthesportseventabove?)

Stay Fit warmup your voicebefore a speaking occasion. (See exercisebelow.)

Get

enough

sleep

and

exercise

your

entire

body,

since

that

can

affect

allthemechanismsinvolvedinspeaking,aswellasyourabilitytorelaxand

staycalm.

StayNatural while I spoke above aboutpracticing speaking in adeepervoice,youshouldavoid forcingyourself intoadeeperregisterthannatural

whenyouarecommunicatingoutsideofyourspeakingexercises. Thatkind

ofunnaturalspeechcanimpairyourvocalcordsandmakeyousoundforced

and awkward. Always speak in a pitch natural to your voice. Let your

exercisesandpracticesessionsnaturallyincreaseyourvocalrangeovertime.

Whilemanyofthetipsaboveappearfocusedonmoreformalspeakingoccasions,they

can contribute to your complete ability to communicate in any situation, from the

mostpublictothemost intimate. Theobjectofthemallistoincreasethepowerof

yourvoicetoconveywhatyoufeelandwhatyouwant.

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ResonanceExercises

Ifyouarepreparingtospeakinpublic,atabusinessmeeting,orknowyouhavea

significantpersonalconversationcomingup,youcandospecificexercisestorelax

andlimberupyourvocalapparatus.

First,focusonrelaxingyourtongueandlettingitrestinthebackofyourteeth.

Saythefollowingaloud10times,consciouslyexaggeratingyourfacialmovements:Oooaahheee,oooaahheee. Noticethattheshapeofyourlips

andyourmouthsinteriorchangesgreatlyasyoumovefromonesoundto

theother. Thisexerciseisflexingagreatnumberoffacialandoralmuscles,

buildingstrengthandstretchingthemjustlikeanathletestretcheshisorher

bodymusclesbeforeanevent.

Nowrepeatthefollowing10times:Meooome,meooomee. DontworryifyouthinkyouresoundingliketheWickedWitchsguardmarchinginTheWizardofOz! Whatyouareactuallydoingisrangingfromcompressing

yourlipstostretchingthem,againincreasingyourrelaxation.

Nowbeginhumminginaseriesofnotesrangingfromlowtohighandbackagain. Thishelpsyoufocusontheexperienceofcreatingresonanceinside

yourbodystructure.

Finally,spendafewmomentsinsilence,breathingslowlyandsteadily,perhapswithyoureyesclosed. Theobjectistorelaxandcenteryourself. If

youhaveafavoritemeditationtechnique,practiceit. Perhapsyoucan

visualizeyourself

on

aquiet

tropical

beach,

watching

the

waves

lap

peacefully,rhythmicallyonthesand,ornoticingthebreezemovethefronds

ofapalmtreeslowlybackandforth.

AdditionalExercises

Professionalspeakersandvocalartistsallhavetheirfavoritemethodsofexercising

andrelaxingtheirvocalmechanisms. Beloworsomeothersforyoutotryand

choosefrom.

Make

a

bird

sound

by

trilling

the

letter

R.

You

do

this

by

placing

your

tongueagainstthehardpalatejustbehindyourupperteethwhilemakingan

extendedrsound. Whendonecorrectly,thetipofyourtonguewillflutter

rapidly,makingasoundlikeajunglebird(orlikeasmallchildmaking

powerboatnoises!)

Flutteryourlipsbyrelaxingthemwhileholdingyoujawtogether,pressingyourtongueflatlyagainsttheroofofyourmouthandforcingairoutpast

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yourlips. Donecorrectly,yourlipswillflaprapidly,againmakingapower

boatsound.(Thinkofthenoisesyoumakeentertainingababy!)

Flutteryourtongueinthebackofyourmouthbyrepeatedlyflatteningandwideningitsotheedgesofyourtonguepressagainsttheinsideofyourback

teeth.

Usingavarietyofsounds(aaah,eee,ooo,ohh),sirenyourpitchupanddowntotheextremesofyourvocalrange.

Yawnwidely,soyoucanfeelyoursoftpalatestretching. Pressthefrontofyourcheekstogetherwithyourhands,squishingyourlips

togetherina fishmouth andspeakaloud.

ExercisesBodyLanguage

Oneofthegreatthingsaboutbodylanguageisthatitistheretobeobservedvirtually

anywhereyouturn. Letstakeadvantageofthat.

1. Overthenext7days,bywatchingspeechesonCSpan,interviewontelevisiontalk

shows, people interacting at work and at home, or simply by observing people

walking down the street, find at least one person who exemplifies each of the

followingbodylanguageideals. Writetheirnameordescriptiondown.

a) Posture: StandUpTall ____________________________________________ b) Posture: ShouldersUpandSquare_________________________________________ c)

Posture:

Always

Be

Centered,

Whether

Still

or

Moving

________________________________________________________________________

d) Gestures:UseTheChoporOtherDownwardMotions________________________________________________________________________

e) Gestures:GestureWithinThePowerZoneBetweentheShoulders________________________________________________________________________

f) EyeContact: SendYourMessageThroughYourEyesIntoTheirs!________________________________________________________________________

g) Listening:Receive,Digest,Respond________________________________________________________________________

h) StayingCenteredRemaininaPlaceofCalm,RecoverfromAttacksandMissteps________________________________________________________________________

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2. Usingtheconceptofmodeling,mimicorcopywhatthesepeopledid,howthey

stoodorwalkedormovedorgesturedorlooked. Trytopracticethisinanumberof

situations. Doesitfeelgood? Doesitfeelcomfortable? Isitsomethingthatyoufeel

youcanintegrateintoyourowncommunicationstyle?

3.Now, lets integrate it. Practice, in frontofamirror,eachof thebody language

aspectsabovewhileyouarerehearsingatalk,eitheroneyouhavegivenbefore,one

youhavetogiveorjustmakingsomethinguponthespot. Noteyourposture. Try

makinggestureswithin thePowerZone. Maintaineye contact. Practice thisuntil

you feelcomfortablewitheachaspect. Remember thatyouarea listener, too,so if

whatyouseeinthemirrorhasanimpactonyou,itwillhaveanimpactonothers!

4.Practicelistening. Inconversationswithothers, trulypayattentiontowhatthey

aresayingratherthanwhatyouaregoingtosaynext. Rememberifyoureceiveand

digest what they are saying, you willbe able to respond more appropriately and

persuasivelywhenyouspeak. YoucanalsonoticeotherpeoplewholisteninanRTPReadytoPouncefashion,andrecognizehowunappealinganddisengagingthat

kindoflisteningis.

5.Watchforexamplesofhowpowerfulspeakersrecoverfromattacksandmissteps

andreturntoacalm,centeredplace. Thisisparticularlyapparentinpoliticaldebates

andheateddiscussionsonpoliticaltalkshows. PresidentObamaisamasteratthis,as

was shown in the 2008 Presidential Debates. The trick is to use the techniques of

Listeningandthengoonestepfurther:

Receive what the other person is saying. This lets you react to thecommunicationratherthantoyourfeelingsabouttheotherpersonsattitude.

Digestwhatyouhaveheard. Thisgivesyou some space toprepareyourresponseanddistanceyourselffromtheheatoftheencounter.

Transmute the emotionof the attack. This is the extra step. In debates,Obamawouldtakeamomenttodigesttheattack,thenhewouldsmile,as

thoughheunderstoodtheattackbutwasbeingpatientwithhowtheattacker

misunderstoodhisposition. Thisstripsthenegativeenergyoutoftheattack

andletsyou

Respond from a centeredplace. With the attack energy gone, you canmoveontomakingyourimportantpoints,ratherthanstayinginadefensive

modethatgivestheotherpersonanadvantage.

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Secret#2GripListenerswithYour

LaseredCompellingMessage

TheSecret

Theworldsgreatestcommunicatorsknowthatit

isnotthebrillianceofthewords,northe

overwhelmingdetailthatcreatesresults. They

knowthatitistheartofconcentratingthosewordsintoasimple,identifiablemessage,asvivid

andfocusedasalaser,thatdrivesgreatcommunication.

1. Oneofthegreatestchallengesforreallysmartpeople,inanyprofession, istorealizethatitisnotintelligenceormassiveamountsofdatathatdriveresults...

it is thecommunicationof intelligent ideasor themes, inauserfriendly

package,thatcreatesthedesiredimpact.

2. Humanbeingswillonlyconsideracommunicationuserfriendlyiftheycanunderstandandfullygraspit. Totheextentthatamessageisunclear,atany

and all points of the communication, a speaker will lose part or all of his

audience.

3. Human beings are forced to expend energy and attention if they have toprocess abstract ideas or themes. Unless the ideas or themes are sensoryspecificweareforcedtotranslatewhatwehear intoanexpressionofoneof

ourfivesenses,asthatistheonlywaywecanunderstandandstoreinput.

4. Sensory specific communication encompasses words and ideas and themesthatanaudiencemembercaneithersee,hear,smell,tasteortouch/feelinside

ofhisorhermindseyeorbody. Anythingotherthanthatisabstract.

5. A speech or any communication should have a theme that is a provocativepoint

of

view

rather

than

the

simple,

neutral

statement

of

a

topic.

6. Following the statement of the lasered, compelling theme, each subthemeshouldalsobeaprovocativepointofviewandsupportthemastertheme. To

support and bring to life each subtheme, use the best facts, visual aids,

anecdotes,storiesandpersonalperspectivesthatyouhaveandforwhichyou

havetime.

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ExerciseLasered,CompellingMessage

Using the skeletal outlinebelow, write an entire Lasered, Compelling Message

speechaboutanythingyoufeelpassionateabout.

Theme: _________________________________________________

_________________________________________________________

SubThemeOne:_________________________________________

Fact:_____________________

Story:____________________

Anecdote:________________

PhotoorVideo:___________

Graph/Statistic:___________

SubTheme

Two:

_________________________________________

Fact:_____________________

Story:____________________

Anecdote:________________



SubThemeThree:________________________________________

Fact:_____________________

Story:____________________

Anecdote:

________________



Conclusion:______________________________________________

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Secret#3EngageListenersbyApplyingthe

CommunicationEffectiveness

Continuum

TheSecret

Theworldsgreatestcommunicatorsknowthat

deliveringaperformanceorapresentationisnot

whatseduces audiencestopayattentionandbeengagedwithspeakerandmessage. They

knowthatitisonlybythesendingandreceivingof energythroughaconversationalstyleof

communicationthatlistenerssuspendresistanceandpayattention.Andthegreatestspeakers

understandthattheirownwillingnessandvulnerabilitycancreateasortofspiritual

conversationtha,

takes

audiences

beyond

listening

to

aplace

that

they

will

never

forget.

TheCommunicationEffectivenessContinuum

Performance Presentation Conversation/Being

0__________________________________5________________________________10

At

To

With

1. Thereare3stylesofcommunication: APerformancestylewherethespeakerishighlyrehearsedandthespeech is

memorized,doesnotconnectwiththeaudienceandspeaksATthemnot

terriblyeffectiveunlessitisauthenticandvery,verywelldone.

APresentation stylewhere the speaker ishighly focusedondelivering thedataandpresentsthematerialinastepbystep,linear,textbookfashionTO

theaudience. This isthestandardstyle inalmostallpresentationsandcan

rarelybemorethanmoderatelycompellingoreffective.

A Conversation style where the speaker realizes that there is, indeed, aconversation raging between them and each member of the audience,

where the speaker is communicatingwithwordsandvoice toneandbody

languageandenergy,andtheaudience,ateverymoment,iscommunicating

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backwiththeirbodylanguageandenergy. Thisspeakingstyleis,byfar,the

most effective as well asbeing the most relaxed, the least scary and the

easiest. You will feel that there is less at stake or at risk when you are

participating WITH your listeners, rather than performing or presenting

somethingforthemtojudge. IntheConversationstyle,speakerandlistener

areonthesameteam!

2. There is a rare style that transcends the effectiveness of even amasterfulconversation...andthatiswhenthespeakerisabletogotoaplaceinsideof

him or herself that can be described as magical, transcendent,

mesmerizing,spiritual. Fewcanreachthisexaltedplacebecausefeware

willing to do what is required: tobe completely open and vulnerable on a

human,aswellasaprofessionallevel,whenonespeaks.

3. Tomove to the right on the continuum canbe as easy as simply reminding

oneselftojusthave

aconversationwiththeaudienceortospeak

WITHrather

thanATorTO. Tomovebeyond thatonemustconnect toonesauthentic

passion(SeeSecret#5)butalsobewillingtospeakthatpassionandonestrue

thoughtsandfeelingswithoutcensorshipandwithoutregardforthereaction

asIhavesaid,averydifficultfeat.

ExercisesCommunicationEffectivenessContinuum

1. WhereAreYouonTheContinuum?Think,honestly,abouthowyoushowedupinyourlastfewcommunications. Where

wereyouonthecontinuum?

PutanXwhereyoufeelyouare.

Performance Presentation Conversation/Being

0__________________________________5________________________________10

At

To

With

2. AGlassofBeer(orWine)Wherever you were, you can move yourself pretty quickly to the right on the

continuumifyoudoareallysimplething.

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Takeaportionofthepresentationyoumade,oronethatyouwillmake,(orjustsome

themeyouwould like to speak about) andgograb aglassorbeerorwine (or the

social beverage of your choice). Hold the glass in your hand and give the

presentation. Imagine,asyoudo,thatyouarewithfriends,atabarorarestauranton

aFridaynight.

Notice how your tone becomes less formal, less stilted and, yes, more

conversational.

3. TheEinsteinTestRumorhasitthatAlbertEinsteinsaidUnlessyoucanexplainittoa12yearold,you

dontfullyunderstandityourself!

Othersspeakaboutthegeniusofsimplicityontheothersideofcomplexity,thatis,the ability to distill and yet contain high levels of detail and sophistication into a

simpleexpression. InmanywaysthatiswhatAbrahamLincolnaccomplishedinhis

GettysburgAddressandwhat thegreatand inspiringteachersatuniversitiesand

graduateschoolscando.

So, use The Einstein Test whenever you give a talk or explain anything. Ask

yourselfwhethera12yearoldcanunderstandit. Ifnot,workonmakingitsimpler,

butstilljustasaccurateaccurate.

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Secret#4ReachOuttoYourListeners

bySpeakingAllFourLanguagesof

HumanCommunication

TheSecret

Theworldsgreatestcommunicatorsknow,

instinctively,thattherearefourfrequenciesthathumanbeingoperateon,communicate

withandlivein,andthatitisnevergoodenoughtoonlybroadcastorreceiveononlyone

ortwo. Bydevelopingtheirownabilitytobroadcastandreceiveallfourlanguages,the

greatestcommunicatorscanbeonthesamewavelengthwithanyoneandeveryoneandtake

theiraudiencesanywhereandeverywhere!

The

Four

Languages:

Visual AuditoryAuditory

DigitalKinesthetic

Words:Look

See

Picture

Listen

Hear

Understand

Analyze

Detail

Specific

Feel

Grasp

Smell

Fast Conversational Analytical Slow

Loud Mediumvolume SoftorLoud SoftVoiceTone

High

pitch

Medium

pitch

Lowish

Low

Fast Conversational Anal Slow

Animated Average Contracted Sensuous

Spontaneous Normal Controlled Fluid

Body

LanguageFree Normal Uptight Solid

Examples: RobinWilliams RonaldReagan AlbertEinstein JamieFoxx

Creative Thoughtful Analytical Warm

HighEnergy Articulate Thorough ConnectsAttributes

Inspiring Informative Fascinating Soulful

Frenetic Uninspiring Anal TooSlowPotential

Liabilities Superficial Average Impersonal TooSensitive

AskYourself...Howto

Develop

Skills

Whats

Exciting?

Whats

Fascinating?

WhatData

MakesItFascinating?

WhatDo

IFeel?

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1. Human beings communicate with the world through five distinct senses:Visual,Auditory,Olfactory,GustatoryandKinesthetic

2. Eachofthesefivesensescarriesinformationtoandfromtheworldatdifferentfrequencies. Visual is the fastest (186,200 miles per second and trillions of

Hertz),Auditoryisquiteabitslower(hundredsofmilesperhourandhundred

or thousandsofHertz)and theOlfactory,GustatoryandKinesthetic senses

operatemuchslowerstill(inthetensofHertz)

3. EVERY humanbeing isborn with all 5 senses. TheVisual andOlfactory,Gustatory and Kinesthetic develop first while the language aspect of the

Auditorysensetakesseveraladditionalyearstodevelop.

4. These five senses are grouped into FOUR LANGUAGES of humancommunication: TheAuditory sense isbroken into two languagesbecause

theyareverydifferentandtheOlfactory,GustatoryandKinestheticsensesare

groupedasone,becausetheyareverysimilarinhowtheycommunicatewith

theworld.

5. Thegreatcommunicatorscommunicatein . . .arefluentin . . . ALLFOURlanguages. Examples are: Franklin Roosevelt, John F. Kennedy,Martin

Luther King, Bill Clinton,OprahWinfrey, and of course, BarackObama.

They

can

speak

everyones

neurological

language,

around

the

world.

6. ThegoalofallcommunicatorsistobecomeaFourLanguageCommunicator.This,however,isveryrare. Approximately0.5%ofallhumanbeingshaveall

fouroftheirlanguagesdevelopedenoughtobecalledaFourLanguageor

CompleteCommunicator.

7. Some people are only well developed in one language, and are calledOneLanguageCommunicators. This, thankfully, is rare. Pee Wee Herman is a

dramatic example of one. In his character he communicates only via the

Visuallanguage.

8. ThevastmajorityofspeakersareTwoLanguageCommunicators. Themostcommonvariationofthis,atleastinAmericaandespeciallyAmericanbusiness

istheAuditoryAuditoryDigitalcombination. BillGatesandAlGorearegood

examplesof this kindofTwoLanguageCommunicator. RossPerot, on the

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otherhand,isanexampleofaVisualAuditoryDigitalcombinationwhileDan

QuayleisanexampleoftheVisualAuditorycombination.

9. About10%ofcommunicatorsreachtheThreeLanguageranks.JohnMcCainisa great example of a Three Language Communicator as he shows great

abilitiesinAuditory,AuditoryDigitalandKinesthetic.

10.ALL speakers can become Four Language Communicators, and therebyliberatealloftheirnaturalfrequenciesandbeseenas,andbe,charismatic.

ExercisesTheFourLanguages

BelowisaQuestionnairethatIgivetomycorporateandprivateclients. Takethetime

now,fillitoutandfindouthowmanylanguagesyouspeak!

THEFOURLANGUAGESQUESTIONNAIRE

Yourability,literally,tolivethevaluesyouchose,oranyvalues,dependsonthe

depth,breadthandwidthoryourcapacitytoexploityourownhumancapacities.

Allhumancapacityderivesfromoneofthe5humansenses:

1. Theabilitytosee,create,visualize,dream,animate,processthebigpicture,

2. Theabilitytohear,think,discuss,communicatethroughwordsandtheability

to take in quantities of information and analyze that information with great

precision

35. Theabilitytotaste,smell,touchandbetouched,connectwithonesselfand

othersandtofeel.

Thelanguages,toreview,are:

1. Visual Theabilitytosee,create,visualize,dream,animate,processthebig

picture.

2. Auditory Theabilitytohear,think,discuss,communicatethroughwords.3. AuditoryDigital Theabilitytotake inquantitiesof informationandanalyze

thatinformationwithgreatprecision.

4. Kinesthetic Theability to taste, smell, touchandbe touched,connectwith

onesselfandothers,andtofeel.

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It is impossible to operate at ones fullest potential as a humanbeing without

utilizing all of ones senses, or communicating with ones self and the world

throughall4languages.

Excellence requires the constant, and neverending search for personal

developmentandimprovement.

Within your circle of family, friends and associates there are many individuals

who are proficient in Two Languages, fewer who are proficient in Three

LanguagesandahandfulwhoareproficientinallFourLanguages. Thosewho

are HIGHLY proficient in any one of the languages that you do not have

proficiency in must be your models, your teachers, your guides . . . to the

developmentofthatlanguage,thatcapacity,inyourownlifeexperience.

TherearetwowaystogenerateEXCELLENCEinthefourlanguages:

Modelingthebehaviorofthosewhohaveexcellence. Developingthevaluesthatareconsistentwiththatlanguage.

First,letsfindoutwhereyouare:

TheVISUALLanguage

5Always,VeryMuchTrue

4Often,OftenTrue3Occasionally,OccasionallyTrue

2Rarely,RarelyTrue

1Never,NeverTrue

Thinking

Ithinkinpictures _______

Ithinkquickly _______

Speaking

Ispeakquickly _______

DecisionMaking

IhavetoseethedetailsorthebigpicturebeforeIdecide _______

Howpeopleorthingslookisveryimportanttome _______

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Moving

Imovequickly _______

ExcitementLevel

Ihavetheabilitytogetveryexcited ______Ihavetheabilitytogetexcitedveryeasily ______

Ihavelotsofenergy ______

Creativity

Iamcreative _______

Total: _______

dividedby10=

YourScore _______

NotFluent ModeratelyFluent VeryFluent

12345

TheAUDITORYLanguage


4Often,OftenTrue

3Occasionally,OccasionallyTrue

2Rarely,RarelyTrue

1Never,NeverTrue

Thinking

Ithinkinwords,conceptsorideas _______

Speaking

Ispeakatanaverage,conversationalpace _______

DecisionMaking

IhavetounderstandtheconceptsinvolvedbeforeIdecide _______

Howpeopleorthingssoundisveryimportanttome _______

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Moving

Imoveatanaveragepace _______

LanguagingSkills

Iamveryarticulate _______

IcantranslatewhatIsee,thinkorfeelintowordseasilyandeffectively _______

Total: _______

dividedby7=

YourScore _______

NotFluent

Moderately

Fluent

Very

Fluent

12345

TheAUDITORYDIGITALLanguage


4Often,OftenTrue3Occasionally,OccasionallyTrue

2Rarely,RarelyTrue

1Never,NeverTrue

Thinking

Ihaveatremendousabilitytothinkindetails _______

Ilovefacts,figures,analysis _______

Speaking

IgetwrappedupinwhatIamsayingandcanforgettopayattentiontomyaudience _______

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DecisionMaking

Ihavetohaveallofthefacts,detailsandbeforeIdecide _______

Howsmartorhowdetailedtheyarepeopleareisveryimportanttome. (Ihateitwhen

peoplejumptoconclusionswithoutasolidfactualbasis). _______

LoveofKnowledge

IamdriventolearneverythingIcanaboutthings _______

Total: _______

dividedby6=

YourScore _______


12345

TheKINESTHETICLanguage


4Often,OftenTrue

3Occasionally,OccasionallyTrue

2Rarely,RarelyTrue

1Never,NeverTrue

Thinking

Ithinkinfeelings _______

Speaking

Ispeakslowly _______

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DecisionMaking

IhavetofeelwhatisrightcourseofactionbeforeIdecide _______

Howpeopleorthingsfeeltomeisveryimportanttome _______

Moving

Imoveslowly _______

ConnectionLevel

Ilovetohugortouchpeople _______

Ituneinandcanfeelwhatotherpeoplefeel _______

PassionandEmotion

Iamapassionateperson _______

Ihaveadeepcapacityforexperiencingemotions _______

Ihave

adeep

capacity

for

expressing

emotion

_______

Total: _______

dividedby10=

YourScore _______


12345

HowManyLanguagesDoYouSpeak?

Youmayconsiderthatyouspeakaneurologicallanguageifyouareata3.5orhigher.

Howmanylanguagesdoyouspeak? ___________

YoursuccessinShakingTheWorldwithyourwordsisdirectlyproportionaltoyourfluencyinthese

four languages. Unless you score a 3 or 4 in language fluency you are holdingback significant

amountsofwhatyouareheretosharewiththeworld. YoucandevelopyourFourLanguagesskillsasyouwouldbygoing to thegym todevelopyourmuscles,by listeningandobservingandpracticing.

Aswithyourbody,thecapacityistheretodevelopasmuchasyouwish. Everyonewasbornwiththe

innateneurology to speak and inspirewith all four languages and, indoing so, tobe aprofoundly

charismatichumanbeing!

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Secret#5MoveandMotivatePeoplewithYour

AuthenticPassion

The

Secret

LikeBarackObama,theworldsgreatest

communicatorsknowthatitisimpossibletotruly

persuadeormovethroughtheheadaloneandthat

humanbeingsareprimarilydriventoactbyfeelingsintheirgutand,evenmoreso,feelingsin

theirheart.Andtheyalsoknow,thesegreatcommunicators,thatallhumanbeingshave

instinctualbiologicalmechanismstoalertthemtoanythingthatlooksorsoundsorfeels

unsafe...andthatmanipulationanddisingenuousnessaretheultimateviolationsoftrust

betweenaspeakerandanaudience. Thesegreatcommunicatorsunderstandthattopersuade

andmove

audiences

they

must

give

the

ultimate

gift

every

time

they

speak

...the

gift

of

reachingintotheirownhearttofindandshare,whateverthesubject,theauthenticpassion

thatresideswithin.

1. Wordsdevoidofconnectiontothegutortheheartareincapableofmovinganaudience.

2. One must, only, ever speak about things that they are passionate about.AuthenticallyPassionateabout.

3. Regardless of the topic, it is YOUR job to find that personal, passionateconnection...orsimplydontspeak!4. Approach the topic with a visceral, NOT a purely academic or purely

intellectual question, in order to elicit the Authentic Passion. A general

questionthatwilldirecttheinitialfocusintherightdirectionis:Whatisso

fing cool (you choose the variation of that term that worksbest for you

althoughusingswearwordstoyourself worksbestastheyunleashalevel

ofraw,visceralenergythatcannotusuallybeduplicatedotherwise). Icallthis

TheSFCQuestionor,simply,SFC. Ifyoupreferyoumayuseavariationon

thistheme

What

is

so

darn

cool

about

this

(topic,

idea,

argument,

project,

product, etc.)? More specific questions are: What is exciting about this?

Whatisfascinatingaboutthis? What,specifically,isfascinatingaboutthis?

What do I feel passionate about (regarding this)? What moves me (about

this)? Whatangersme?Whattouchesme?

5. Bereal. Befullyyourself. Behonest. Alwaysbeauthentic. Thegreatthingaboutplanningyourcommunicationaroundsomethingyouretrulypassionate

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about isthatyouarerarelyata lossforwhattosay. Thinkaboutsomething

thatreallyrunsyouon:afavoritesportsteam,aTVseries,ahobby,anexciting

projectatwork,yourkids. Dopeoplehavetocoaxyoutotalkabout it? Or,

more likely, is it the other way around is it a struggle to get you to stop

talkingaboutit?

6. Imaybegoingoutona limbhere,but Imgoing tomakeabold statement:every decision aperson makes is an emotional decision. Think about this: if adecision were based solely on the facts, crunching the numbers, sorting

through the variables, a computer could make it. Human beings always

operateinanemotionalrealm. Oncetheyhavegatheredallthefactsanddone

theircalculations,thedecisionismadeonhowtheyfeelaboutthatdataand

theirconclusions. IfyoucommunicateyourAuthenticPassion,youaregiving

people a reason to choose in your favor. Everyone will want a piece of

whateveritisthatslightingyouonfire!

Thesecretinwritingorgivingaspeechistogenerateemotion. Itisthroughemotionthat

humanbeingsaremovedintheirgutandintheirheart.Andonlywhenhumanbeingsare

movedinthiswaydotheychangehowtheythinkand

changewhattheydo.

FromtheIntroductiontoWordsThatShookTheWorld

ExercisesAuthenticPassion

1. This is very simple, and, for many, so very hard. Just complete the following

sentence:

WhatisSFCabout(myidea,project,product,service,cause,etc.)isthat

____________________________________________________________________________

____________________________________________________________________

Now, do that with every page of any presentation you do and ask that question

BEFORE you begin any talk or presentation of any kind. That question is the

foundationofeverythingyoudoasacommunicator!

2. Gooutandhaveaconversationwithsomeoneaboutasubjectyouarepassionate

about. Noticehoweasilythewordscome. Didyoufeelyourlistenergettingcaught

up inyourenthusiasm? Doyounoticehowspeaking in theFourLanguagescomes

more easily for you? With Authentic Passion as the engine that powers your

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communication,youwillfindthatalloftheskillsyouaredevelopingthroughthe5

Secretscomemoreeasily. Suddenlypresentations,meetings,andconversationsthat

may have been intimidating are more natural and relaxed. Instead of trying to

performassomeoneyouareNOT,youarespeakingfromtheplaceofwhoyoutruly

ARE. Notice in thevideo sampleson theDVDhowengagedpeoplearebyBarack

Obama when he is totally on his Authentic Passion game: they are nodding in

agreement,aglowwithoptimism,overcomewithemotion. Allof thesepossibilities

areavailabletoyouwhenyoutapintoyourpassion!

3. Takeasubjectaboutwhichyouhavenoparticularfeelingsonewayoranother.

Noticehowatfirst,youfeellostincomingupwithanapproachtocommunicatethe

subject to others. Now take something you feel passionate about and use it as a

doorwayintoyoursubject! Forinstance,maybeyoureanavidflyfisherman. Perhaps

thatbecomesametaphorforyoursubject, lettingyou illustratethebenefitsoffocus

and patience, of attempting over and over, each time correcting from what you

learnedbefore and getting closer to the target. Or maybe you have a hobby ofknitting; this can convey the value of perceiving the larger pattern as a way of

motivating you in the small steps toward a goal. What if you want to have a

conversationwithyourteenagechildaboutapplyinghimorherselfmore inschool?

Youmaybemoreeffective ifyou talk about an impactfulmemory fromyour teen

years which still affects you, letting your teen know youve experienced the same

distractionsanduncertainties they face. RememberAuthenticPassion can come

fromnegativeexperiencesaswellaspositiveenthusiasms. Thetrickistoshowhow

youhaveturnedthosenegativesaroundandbenefitedfromthem.

* * * * *

If you took nothing more away from this

instructional DVD than to speak from your

AuthenticPassion,youdbeaheadofthegame. But

thetruthis,usingAuthenticPassionasasourcewill

keepyouengagedandcommittedtoapplyallofthe

5 Secrets to your essential communications

making you more charismatic and powerful in

everysituationandfarmorelikelytogetwhatyou

wantoutofyourlife,throughoutyourlife!

- Richard Greene

Copyright,FuturaPictures,Inc./RichardGreene,2009

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