o r . c . r r e h

HE.

R.R.

Co R

ecycl

ing 9 years

& moving forward

Cont

ents

3 Chairman’s greeting

4 Defining the System

8 Operating the System

10 Following the contents of the Blue Bin

12 Local Municipalities. The System’s principle partner

14 Affiliated Companies. The System’s power source

16 The 2011 Results

22 HE.R.R.Co’s Nine year history in numbers

26 Communication activities

23 Results by region

3

Τ Chairman’s GreetinG

On behalf of the Board of Directors of HE.R.R.Co, Loukas Komis

Chairman

he Hellenic Recovery Recycling Corporation (HE.R.R.Co) - upon completing 9 years of successful operation with its Collective Alternative Management System - RECYCLING (C.A.M.S. - RECYCLING), shows a constantly growing dynamic. Throughout its many years of operation, H.E.R.R.Co has acquired an ever increasing number of allies by remain-ing loyal to its goal for the growth of Packaging waste Recycling in Greece, mainly through the Blue Bin Project.During these years, HE.R.R.Co has benefited from the strategic alliances it has developed with its 1.703 affiliated companies active in the Greek industry and commerce, the 241 Local Authorities that have trusted the Blue Bin Project for the effective implementation of the packaging recycling program for their citizens, but, mostly the 8 million inhabitants of the collaborating Municipalities - corresponding to 75% of the total Greek population - whose participation in packaging recycling through the blue bins has been of indispen-sable importance.Greece has had to face great challenges in 2011, both on a socio-economic and on a business level. The prolonged recession has led to a significant decrease in the consump-tion of goods and therefore to a significant decrease in the total quantities of packaging waste. Simultaneously, this situation has sparked the growing activity of ragmen and the common practice of mass removals of recyclable materials from the blue bins. Regardless of all this, packaging recycling through the Blue Bin Project has managed to resist the seri-ous consequences of the economic recession so that it can continue its productive course. In 2011, despite the adverse economic and social circumstances, HE.R.R.Co has recycled, through the implementation of its projects, approximately 194 thousand tons of pack-aging of municipal waste, a quantity equivalent to that of 2010. Along with the recycling of printed paper and its other activities (regarding Industrial & Commercial Pack-aging Waste - ICPW), approximately 480 thousand tons of materials have been recycled in 2011. Today, there are 27 Recycling Sorting Centres (RSCs) operating in Greece and this is where the 370 waste collection vehicles head daily. These vehicles have been given to the Local Authorities in order to transfer the contents of the almost 126.000 blue bins allotted by HE.R.R.Co.Therefore for one more year, it is verified that the Blue Bin Project constitutes the ma-jor source for the increase in recycling affecting the near future, and consequently, the fundamental factor in achieving the national objectives regarding Packaging Recycling in Greece.In the following pages, the overall performance of HE.R.R.Co during its 9-year course is described, supported by quantitative and qualitative data explaining the operation and growth of the System. We hope that this particular review will get you involved in the work and activities of HE.R.R.Co and will convey to you our vision regarding the continu-ous development of Packaging Recycling in Greece. Hope you enjoy reading it.

Def

inin

g THE SYSTEM

The Legal Framework of Operation

In August 2011, Law 2939/01, regarding “Packaging and the Alternative Management of Packaging and Other Products” was enacted, rendering alternative management of packaging in Greece obligatory and aligning national legislation with that of the European Union and in particular according to the European Directive 94/62. In 2004, a new Community Directive was issued (04/12) which revised the goals set by 94/62. The new goals were incorporated into the national legal framework, by means of the Joint Ministerial Decision 9268/469/2007.All companies that operate in Greece producing or importing packaged goods that are then distributed to the local market are obliged to collect and recycle the packaging of their products, which means to participate in systems of alternative waste man-agement. At the same time, Local Authorities are also legally bound as they must see to the recycling of municipal packaging waste. The fundamental principles of collaboration between Lo-cal Authorities and the legally bound parties for packaging ad-ministration are determined by specific legislation.

5

The Company and the Collective Alternative Management System

The foundation of the Hellenic Recovery Recycling Corporation emerged in 2011 thanks to the initiative taken by Greek com-panies active in the production of packaging and the trading of packaged goods. Following the European practice, these companies proceeded with the establishment of HE.R.R.Co , its main goal being the more effective self-administration of their funds that they are obliged by law to allocate for the recycling of packaging waste deriving from their products. In compliance with the provisions of Law 2939/01, HE.R.R.Co has developed and implements in Greece the Collective Alter-native Management System – RECYCLING (CAMS – RECYCLY-ING) in order to allow packaging administrators to meet their obligations in an effective and efficient way. This is realized through the application of the Operational Plan as approved by the competent authorities, meanwhile, by means of Deci-sion 118019/18-3-09, the Ministry of Environment, Energy and Climate Change has approved the renewal of operation for the System for the six-year period of 2009-2015.

The

Goa

l

As specified by the corporate statute and the operational terms of CAMS - RECYCLING and according to the business plan, the goal of HE.R.R.Co is as follows:

• The fulfillment of the legal obligations on behalf of the affiliated packaging operators.

• The promotion of packaging waste recovery in Greece, significantly contributing to meeting the set national objectives.

Def

inin

g THE SYSTEM

Operational Principles

The contractual participation and facilitation of the legally bound packaging operators is subject to the same terms, whether they are shareholders or not.

Participation in the share capital is open to any legally bound packaging operator that makes a relevant request and is subject to the terms valid for existing shareholders.

The goal of HE.R.R.Co is the optimum utilization of the funds collected for packaging waste recovery and not the achievement of a positive financial outcome (not for profit operation). This explains the fact that the shares of HE.R.R.Co do not distribute dividends. As specified by the Ministry of Finance, any annual surplus will be accumulat-ed in a special reserve designated for the fulfillment of the goals set by HE.R.R.Co for the following fiscal years.

Shareholders • Thereisa35%participationinthesharecapital of the System by THE CENTRAL UN-ION OF MUNICIPALITIES OF GREECE (known by its Greek acronym - KEDE)

The following Greek industrial and commer-cial companies are the other shareholders:

• ARTENIUS HELLAS S.A.

• COCA–COLAHBCGREECES.A.I.C.

• COLGATEPALMOLIVE(HELLAS)S.A.

• CROWNHELLASCANS.A.

• FRIESLANDCAMPINAHELLASS.A.

• IONS.A.

• NESTLEHELLASS.A.

• PEPSICO–IVIS.A.

• VIVARTIAS.A.

• ATHENIANBREWERYS.A.

• ΕLAIS-UNILEVERHELLASS.A.

OF DETERGENTS, COSMETICS AND

FOODS

• ELVALS.A.

• MEVGALS.A.

• PAPASTRATOSCIGARETTE

MANUFACTURING CO.

• PROCTER&GAMBLEHELLASLTD

• TETRAPAKHELLASS.A.

• YIOULAGLASSWORKSS.A.

• FAGES.A.

• THEODOROSKLIAFASCOLDSTORESSA

The legal framework dictates that the activities of the System aiming at the recovery of packaging waste derived from municipal waste must be developed in close collabo-ration with the Local Authorities.

HE.R.R.Co handles all packaging materials available in the market according to objective technical and financial criteria, based on the results of its activities.

7

PR EUR PE

European PartnershipsEver since its foundation, HE.R.R.Co has been a member of PRO EUROPE (Packaging Recovery Organization Europe), a Europe-an collective organization handling the pan-European Recycling label, known as the “green dot”.

The “green dot”The “green dot” – a marking which the majority of product packaging available in the Greek market now bears, clearly states that the specific piece of packaging has financially con-tributed towards achieving the national targets. Having signed a contract with PRO EUROPE, HE.R.R.Co has the exclusive label licensing in Greece and grants the usage rights to the affiliated administrators (member - companies of the System) to place the label on their packaging.

The role of PRO EUROPE is of great importance as it gives the opportunity to its members to exchange opinions and experi-ences regarding issues of packaging waste recovery, but also, to convey and negotiate in European forums and the Parlia-ment the common viewpoints that the Systems support re-garding crucial issues related to European legislation and the management of packaging waste. The leading presence of HE.R.R.Co in major collective initia-tives, such as PRO EUROPE, contributes to the optimum utili-zation of the European know-how in the recycling sector and the decisive formulation of trends, both on a national and on a European level.http://www.pro–e.org

The Collective Alternative Management System – RECYCLING (CAMS – RECYCLING) intends to contribute significantly to the achievement of the national objec-tives set for recycling, as these have been outlined in the Joint Ministerial Decision 9268/469/2007.More specifically the national objectives

are the following:• 60% (by weight) recovery of the total of packaging waste out of which

• At least 55% (by weight) recyclingIn addition, the following percentages of recycling per material are anticipated:• 60% (by weight) of glass • 60% (by weight) of paper and cardboard

• 50% (by weight) of metals• 22.5% (by weight) of plastics• 15% (by weight) of wood

Goal

Areas of activity The materials that the System targets - meaning packaging waste – are derived from many sources and follow different routes after being used and transformed into waste. HE.R.R.Co, by making the most out of the European practices, has devel-oped a flexible action plan, within the current legal framework, having as a goal the most appropriate possible promotion of packaging waste recycling and the most efficient utilization of the funds collected by the affiliated companies. The activities of HE.R.R.Co can be distinguished in three major categories:

Ope

ratin

g t

He SYSteM

•BlueBinProjects/MunicipalWaste:This constitutes the main activity of the System and is a funda-mental source for the fulfillment of the national objectives set, since almost the total of packaging waste recycling realized in Greece today results from the Blue Bin Project involving the most difficult part of solid waste: municipal waste. The Blue Bin Project targets the general public, in other words, all the inhabitants of Greece, and is developed in close collaboration with the Local Authorities, as provided by the legal framework in force. With the Blue Bin Project, and thereupon the expan-sion of the blue bin recycling network, the citizens of the mu-

9

•SpecialActivitiesIt is the second group of activities aiming at packaging recycling resulting from municipal waste. This special activity targets the collection and recycling of packaging waste (especially glass bottles) from large producers and generally from spots and areas of business activities that involve the consumption of goods in glass packaging (i.e. entertainment venues, hotel complexes, bars, cafeterias, catering groups, restaurants etc). The goal of this Special Activity is to create packaging waste streams that are as pure and unmixed as possible at the point of generation of waste, which – without the intervention of the System – would have ended up being discarded as common waste.Through this Activity, a beneficial cooperation between HE.R.R.Co and these professionals is achieved, enhancing in this way the environmentally and socially responsible behaviour of each company.

•OtherActivities:The field of IndustrialandCommercialPackagingWaste(ICPW)focuses on the recording and promotion of recycling within the sectors of Industry and Commerce (i.e. retail chains of stores, warehouses, production units etc), by offering financial incentives to the companies that collect and trade recyclable materials. The goal of the System is to motivate the expansion of this activity in areas or through materials that do not have direct financial benefits for private recyclers.

In addition, the legal framework in force outlines the participation of other recovery methods of packaging waste in order to reach the national objectives. Within this framework, HE.R.R.Co has integrated other activities (i.e. energy utilization, usage of alternative fuels) and has developed collaborations in these areas with municipal and other forces.

nicipalities are asked to place recyclable materials (paper, plastic, glass, aluminum and tinplate packaging waste). The quantities collected are then transferred to the Recycling Sorting Centres (RSCs) where recyclable materials are sorted and dispatched for recycling. HE.R.R.Co invests heavily in the development of this particular field, in order to be able in the near future, to cover the total Greek population. In special occasions, recycling projects apply flexible collection meth-ods in cooperation with the Local Authorities, for instance, the establishment of two collection streams on the islands (paper –other packaging) or three collection streams (paper - glass - other packaging).

• Aluminum packaging, i.e. soft drinks and beer cans etc

• Tinplate packaging, i.e. tins of condensed milk, tuna, dog food, tomato paste etc

• Glass packaging, i.e. bottles and jars of juices, soft drinks, alcoholic beverages, food etc

• Paper packaging and cartons, i.e. of electrical appliances, milk, juices, cereals, pizza, biscuits, sugar, detergents, paper bags etc

• Plastic packaging, i.e. bottles and containers of water, soft drinks, yogurt, butter, oil, detergents, cleaning items, shampoos, shower gels, plastic wrap, tooth pastes, deodorants, plastic bags etc

PACKAGING ITEMS THAT CANBEDISCARDEDINTHEBLUEBINSARE THE FOLLOWING:

Following the Contents

of tHe Blue B

in

he most popular activity of the System in Greece is none other than the recycling of municipal packaging waste through the blue bins. The Blue Bin Project is comprised of four stages: sorting at source, collection, sorting at RSC and finally, compres-sion - bundling and transfer to the end consignee for the produc-tion of a new product.

Sorting at source: At this stage, citizens are asked to dispose of their used packaging in the blue bins that HE.R.R.Co has provided to the Municipali-ties and which the Municipalities placed in the neighborhoods. A single point of recycling through the bin, facilitates both in area management of the neighborhoods and the participation of the residents (as only one stream of recycling is required in every household). It is worth mentioning that in the case of special local circumstances (i.e. on the islands) the System applies other meth-ods of collection that are more suitable for these areas.

Τ

Collection:The Local Authorities are responsible for the transfer of the collected materials to the Recycling Sorting Centres by using the special collection vehicles that HE.R.R.Co has provided them with. In these Centres the packaging waste collected is sorted and forwarded to the relevant industries according to the type of material.

Sorting at Recycling Sorting Centres (RSC):The contents of the blue bins are transferred to the Recycling Sorting Centres (RSCs) whose operation is financed by HE.R.R.Co Several of these Centres have been constructed by the Corporation itself, the latter being at the same time in charge of their operation, while others function within the framework of the System, as HE.R.R.Co has contractually acquired their services. In either case, the sorting of packaging material and their separation according to: paper-cardboard packaging, liquid cartons, printed paper, plastic packaging (PET,HDPE), plastic film, other plastics (PP/PS), glass bottles and containers, aluminum and tinplate packaging etc., takes place.

11

11

Compression and bundling - transport to the final recipient:At this final stage, packaging materials are compressed (with the exception of glass), bundled and dispatched to the respective industries for further recovery and production of new goods.

Whatcanbemade from the recycled packaging

new bottles

carton boxes

aluminum packaging

new aluminum tins

tinplate packaging

bags, barrels or even thread for fleece jackets

paper packaging

glass packaging

new tins or steel products

plastic packaging

DireCtionS for CorreCtlY partiCipatinG

in tHe reCYClinG proCeSS

1. Separate packaging waste from all other waste on a daily basis

2. Completely empty packaging from all its contents

3. Fold cardboard boxes

4. Dispose packaging loose in the bins and not tied-up in bin bags

WeNEVERthrowcommon waste into the BlueBinsofRecycling

Local M

unicipalities.

Methods of collaborationHE.R.R.Co and the Local Authorities (or the competent municipal bodies) countersign 6 year collaboration agreements, according to Law 2939/01, for the financing of the extra cost that occurs out of the recovery of packaging waste within the procedure of waste management. The competent authorities have approved two collaboration patterns between the System and the Local Authorities.

1STMETHODOFCOLLABORATIONThe System undertakes the investment and the operational costs of the projects, while, the municipalities are responsible for the collection of recyclable materials.

Collection Equipment: The System

RSC Facility: The System

Collection Operation: Municipalities

Sorting Operation: The System

Information – Promotion: The System

tHe SYSteM’S pr

inCiple pa

rtner

13

InvestmentInvestment expenses, including the total of storage containers (i.e. bins), collection vehicles, the buildings and electromechanical facilities of the necessary RSCs, are all financed by the System. In case the collaboration demands the construction of a new RSC, then, the municipalities provide the System with the appropriate site.

CollectionThe municipalities are responsible for the collection of the recyclable materials, as well as for the collection of the residue that corresponds to them after the sorting which has taken place in the RSCs.

Sorting–InformationThe operational expenses of the Recycling Sorting Centres, along with the cost of the public information activities, are covered by the System.

2NDMETHODOFCOLLABORATIONThis method refers to recycling and packaging waste recovery projects that have been designed by municipalities, the latter being responsible for their operation while being financed by the System, according to the provisions of Law 2939/01. The amount of financing is equivalent to the quantities of recovered materials which have been certifiably delivered for recovery, according to the procedures that have been approved by the competent authorities.

4 οut of 5 Mun i c i pa l i t i e s

pa r t i c i pate !

ue to their number and size, the packaging operators, that have already been contracted with HE.R.R.Co, cover the largest part of the total legal obligation for packaging waste in Greece. It is worth mentioning that the System’s main source of financing originates from these affiliated companies.

Diagram 1 presents the progress of the affiliated companies, starting from the foundation of the System till the end of 2011.

By December 31, 2011 the companies that have signed the Col-laboration Agreement with the System were 1.703. The com-petent authorities have been notified with the relevant listing.Diagram 2 depicts the extent of the contribution that the Affili-ates have made per category (commercial sectors).

The majority of contributions (62%) comes from companies ac-tive in the food and beverage sectors.

D

Affili

ated Companies:

0

500

1000

1500

2000

107

247

460

826

1078

12931420

15521651 1703

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

NuMbER OF AFFILIATED COMPANIES

tHe SYSteM’S power SourCe

DIAGRAM 1

15

DIAGRAM 2PERCENTAGE OF CONTRIbuTION

bY AFFILIATES PER CATEGORY

Electrical & Electronic Appliances– Spare Parts for Vehicles & Machinery

7%

Clothing-Footwear-Toys- Publications

2%

Chemicals – Construction Materials

12%Cosmetics – Pharmaceuticals

– Personal Hygiene Items – Detergents – Medical

Equipment

17%

Alcoholic and Non-Alcoholic Beverages

26%

Food

36%

Material weiGHt (thousand tons)

Paper - Cardboard 160

Liquid Cartons 15

Plastics 112

Aluminum 18

Tinplate 29

Glass 95

Wood 16

Other 2

total 447

STATED MATERIAL QUANTITIES USED FOR PACKAGING IN 2011

(1,703 affiliate members on 31/12/2011)

The effect of recessionWhen comparing the statements for packaging materials, based on a representative sampling of affiliated companies, an accumulative decrease of 19% was noted in packaging waste in Greece between 2008 and 2011, mainly due to the economic recession.

In the following Table, the quantities per packaging material are illustrated as declared by the Affiliates:

The 2011 reSultS

C.A.M.S. – RECYCLING, constituting the main contribution of the System in the alternative waste management program in Greece, aims at the development of mass recycling of packaging waste that is derived from municipal waste. Apart from the Blue Bin Project, its activities also include other versatile projects that intend to recover and recycle packaging materials from municipal waste (i.e. glass collection from professional venues, multiple recycling streams on the islands, door-to-door collection through the use of bags etc). The sum of these projects will hereby be referred to as the Blue Bin Project/ Municipal Waste, for brevity.

The total quantities that have been recycled in 2011 through the main activity of HE.R.R.Co - the blue bin Project/ Municipal Waste - are as follows:

• 194 thousand tons of packaging waste - an amount that has remained fairly stable as compared to 2010.• 80 thousand tons of printed paper (newspapers, magazines, brochures, books etc) have been recovered on top of packaging

waste, although the respective producers did not participate in the operating cost of this particular material, due to lack of relevant legal framework.

undoubtedly the recession has affected recycling as well. The basic consequences of the recession have focused on the following:

• Significant decrease in the consumption of goods and therefore in the packaging waste generated within the local market. This fact , on its own, can explain the decrease of the results in total.

• Notable increase in the practice of mass removals of recyclable materials from the blue bins by ragmen and peddlers. For instance, the per capita recovery of cardboard (a material of great interest for peddlers) from the blue bin has decreased by 15% in comparison to 2010.

• Adverse effect on the municipal mechanisms for waste collection and recycling by the Local Authorities, leading to a decrease in the collection itineraries in specific areas.

• Decrease of about 11% in the per capita index of packaging waste recovery, reversing this way the rising course of several consecutive years in the past.

Despite all this, there was an increase of 68% in the quantities of glass recycled in 2011. To a large extent, this was due to the expansion of the collection network for glass bottles that has been developed throughout the professional venues (86% increase in collection points).

THEBLUEBINPROJECT/MUNICIPALWASTE

The main representative figures of the Blue Bin Project by the end of 2011 are as follows:

• 75% of the total population ofGreeceisservedbytheBlueBinProjects.

• 22 islands have developed recycling schemes, serving the needs of 350 thousand inhabitants and a significant number

of visitors.

• 273 routes of packaging waste collection from the blue bins are carried out daily by the collaborating municipalities.

• 27 Recycling Sorting Centres operatethroughoutGreeceinrelationtotheBlueBinProject.

17

Years 2008-2009-2010-2011 at a glance

inDeX 2008 2009 2010 2011

Inhabitants served(cumulative sums, mil.) (1)

6,6 7,6 8,1 8,1

Percentage of population coverage (%)

61% 70% 74% 75%

RSCs (cumulative sums) 18 22 28 27

bins delivered (cumulative sums, thousands) (2)

77 98 111 126

Collection Vehicles delivered (cumulative sums, thousands)

236 327 359 370

Recycling bags distributed (cumulative sums, mil.)

1,7 2,1 2,3 2,6

Jobs (cumulative sums) (3) 1.052 1.578 1.893 1.870

(1) Including Local Authorities or other administrative bodies of municipal waste,

bound by collaboration agreements.

(2) 108 thousand active blue bins throughout the existing network, according to the

inventory check in progress.

(3) Including directly available places of employment for collection and sorting.

The table on the right briefly presents the progress of the System’s activities and the main indexes from 2008 to 2011.

QUANTITIESOFMATERIALSRECOVEREDPERACTIVITYOFTHESYSTEM

Source 2011 Quantities (thousand tons)

BLUE BIN PROJECT 162

SPECIAL ACTIVITIES / GLASS RECYCLING 32

BLUEBINS/MUNICIPALWASTE(Total) 194

ICPW / Recovery of Industrial and Commercial Packaging Waste 204*

PACKAGINGWASTERECOVERY-TOTAL 398

PRINTED PAPER (BLUE BINS) 80

RECOVERY-GRANDTOTAL 478

(*) A forecast of 15.000 tons is included as a recovery result of the Waste Processing Plant in Attica region.

19

· SpeCial aCtiVitieS / GLASSCOLLECTIONFROMPROFESSIONALVENUES

Special activities were put into effect after observing that significant quantities of glass bottles were being thrown away from specific professional venues (i.e. hotels, estates / catering, reception /event venues, bars, restaurants etc), which could be recovered with a fairly high percentage of purity.The goal of this program is to achieve an increase in glass collection from these professional venues and HE.R.R.Co has undertaken the responsibility and funding for collection (and sorting where needed).The equipment used in 2011 included primarily bell-shaped metallic bins with a capacity of 2.5 m3³distinctivelylabeledfor glass recycling, as well as indoor bins with a capacity of 55-360 lt.By the end of 2011, the program managed to incorporate 1.515 new collection points (restaurants, hotels etc) locat-ed in the prefectures of Attica, Thessaloniki, Achaia, Rho-des, Heraklion, Rethymnon, Lasithi, Corfu, Chalkidiki and Mykonos.

Let’s consider Glass Recycling

Wegatherallglasspackaging

In our business,

we think of Glass

Recycling and

we support it actively

by following

3 simple steps:

A partner of HE.R.R.Co will undertake collection and therefore every glass

item will find its way to proper recycling!

Wemakesuretheyare empty and clean of any remains

Weplacetheminthe appropriate bin provided by HE.R.R.Co

SpeCial aCtiVit ieS reSultS for 2011

Quantities

Material 2010 (tοns) 2011 (tons)Difference

(%)

GLASS 5.294 13.837 161

number of collection points

ColleCtion pointS

2010 2011Difference

(%)

Resort – Hotels 362 531 47

Catering – reception/

event venues214 246 15

Cafeterias – Bars –

Restaurants939 2.039 117

total 1.515 2.816 86

Conclusions: * Significant quantities of glass bottles are being thrown away from companies operating professional venues.

* This endeavour of the System will be enhanced in 2012, mainly in touristic areas.

Apart from the Blue Bin Project and the other projects relat-ed to municipal waste, such as glass collection, HE.R.R.Co develops initiatives regarding Industrial & Commercial Packaging Waste (ICPW). These involve audits of collection and recycling activities from private waste operators (i.e. paper/carton collectors). In 2011, a total of 189 thou-sand tons of packaging waste was recycled out of ICPW (paper, plastic, metallic and wooden packaging).

Summing up the total of activities realized by HE.R.R.Co, the quantities of packaging waste (PW) that have been recovered through thecontributionofC.A.M.S. –RECYCLINGamountto approximately 398 thousand tons for 2011.

· otHer aCtiVitieS

21

The 9-year course of he.R.R.Co IN

NU

MBERS

BLUE B

IN PROJECT RESULTS

Company Participation

Population Coverage

Num

ber

of a

ffili

ated

com

pani

es

2004 2005 2006 2007 2008 2009 2010 20110

500

1000

1500

2000

460

826

1078

12931420

15521651 1703

Local Authorities Participation

Perc

enta

ge o

f Po

pula

tion

Cov

erag

e

0

10

20

30

40

50

60

70

80

2004 2005 2006 2007 2008 2009 2010 2011

4%

23%

40%

56%61%

70%74% 75%

Inha

bita

nts

serv

ed (m

il)

0

2

4

6

8

10

2004 2005 2006 2007 2008 2009 2010 2011

0,4

2,5

4,3

6,1

6,6

7,68,1 8,1

Thou

sand

ton

s

200

0

50

100

150

2004 2005 2006 2007 2008 2009 2010 2011

513

29

68

121

178

195 194

QuantitiesRecoveredthroughtheBlueBinProject/MunicipalWaste

NOTE: The results of years 2008, 2009, 2010 and 2011 include quantities from other municipal sources.

per r

egion

23

BLUE B

IN PROJECT RESULTS

Aspropyrgos RSC

Elefsina RSC

Koropi RSC

The well-planned and coordinated ac-tions of HE.R.R.Co have significantly contributed to the fact that today the majority of the Greek population has ac-cess to recycling, mostly through the use of the blue bins. This is the result of a substantial and constructive cooperation with the Local Authorities and the com-panies that import or produce packaging products in Greece. Within the multi-collection municipal packaging recycling programs operating throughout the country, there are some RSCs that serve adjacent prefectures.

NOTE: These results derive from the recovery of packaging waste and other non-packaging materials (mainly printed paper) solely from RSCs and not from the total of activities performed by HE.R.R.Co.

Sindos RSCKallithea RSC

Thermi RSC

Ionia RSC

Tagarades RSC

tHeSSaloniKi

2011 Results

Population covered (mil inhabitants) 1,4

blue bins (thousand bins) 19

Collection Vehicles 44

Recovered packaging and other non-

packaging materials, mainly printed paper

(thousand tons) 28

2011 Results






(thousand tons) 122

per r

egion attiCa

Filis RSC

MaCeDonia - tHraCe

Kalamata RSC

Tripoli RSC

Patras RSC

Corinth RSC

epiruS – tHeSSalY – Central GreeCe

Katerini RSC

Serres RSC

Alexandroupoli RSC

Kozani RSC

2011 Results

Population covered (mil inhabitants) 669





(thousand tons) 15

2011 Results






(thousand tons) 21

2011 Results






(thousand tons) 37

Larissa RSC

Volos RSC

Lamia RSCSchimatari RSC

West Thessaly RSC

(Karditsa)

Ioannina RSC

peloponneSe

25

tHe iSlanDS

2011 Results






(thousand tons) 8

The System is operating on the islands. More specifically:

• Argo-Saronic Islands: Aegina, Poros, Salamina *

• Cyclades: Andros, Amorgos, Kea *, Paros, Naxos, Sifnos, Mykonos, Syros, Santorini, Antiparos

• Dodecanese: Kos, Lipsi

• Ionian Islands: Zakynthos *, Kithira, Cephalonia *, Lefkada *

• Skyros*, Samos, Samothraki*

*Τhese islands are served by other RSCs and their figures are included in the relevant projects.

Corfu RSC

Corfu

Heraklion RSC

Chania RSCCrete

2011 Results






(thousand tons) 19

2011 Results






(thousand tons) 5

Communication ACTIVITIES n 2011 – as in previous years - HE.R.R.Co has developed and implemented specialized communication programs aiming to create awareness and motivate citizens in order to participate in Packaging Recycling by applying appropri-ate procedures.

The communication and promotional programs are depict-ed in numbers as follows:

IHe.r.r.Co CoMMuniCation

aCtiVitieS in nuMBerS (for 2011)

223 thous. Info-packs distributed door-to-door

630 TV commercials with social messages

75 Print insertions in newspapers and

magazines

33 Events for children

1.200 Promotional activities in super markets, toy

stores, cosmetics stores, restaurants, bars,

cafes, beaches etc

18 thous. Students informed through presentations at

schools

2,7 thous. Students have visited RSCs

50 Stands with info material placed throughout

Attica

29 thous. Members through the facebook group,

fan page and personal profile of Packaging

Recycling

189 Publications deriving from the Press Releases

of HE.R.R.Co

535 Publications with references to HE.R.R.Co

and the blue bin Project

19 Articles regarding HE.R.R.Co

1.200 Replies to inquiries posted by the public on

the web page and facebook page

27

Campaigns• print campaign in newspaper inserts and specialized ar-

ticles in magazines

• internet campaign through banners and text links placed on informative websites and portals with high traffic

• “Moving” transportation campaigns through brand-ing of the back-end of 15 buses in Attica.

Activities for children

recreational and educational events, like the Luna Park of Recycling. In 2011, 33 events have been realized in different municipalities of Attica and the periphery, attended with great enthusiasm by citizens and the general local public.

application of the program “recycling at School – Changing attitudes”. The program was realized with the support of the Ministry of Education and it consisted of the accumulation of packaging recycling within the school area, by placing a blue bin of 360lt capacity, accompanied by education-al presentations aiming to create awareness of recycling among students. In 2011, 568 presentations took place addressing 17.580 students in Athens and Thessaloniki.

Promotional ActivitiesDistribution of info-pack to all households of the newly-involved areas in recycling, including: the customary recycling bag, the specialized brochure with all useful information re-garding Packaging Recycling and a letter by the Mayor ad-dressed to citizens. In 2011, 233.049 info-packs of this sort were distributed.

Distribution of info-material to the personnel of all the companies affiliated with HE.R.R.Co, while in some of them, special events and seminars about recycling were organized.

in cooperation with large super market chains during Christ-mas and Easter, when an increase in package consumption is noted, as well as on World Environment Day.

in cooperation with a large chain of beauty and toy stores during Christmas

in cooperation with affiliated companies by placing specialized blue bins in the super market stores, where consum-ers had the chance to recycle the empty product packaging of this particular commercial company and at the same time get informed about the proper use of the blue bin.

in stores within the commercial centre of Thessaloniki, taking advantage of the recent incorporation of the municipal depart-ments A, D and Triandrias, in order for store owners to be in-formed about the proper use of the blue bin.

in restaurants, bars and cafeterias in Attica, Thessaloniki and Patras.

in popular beaches throughout attica.

in cooperation with hotels participating in the glass collection program, distributing to clients a specialized bilingual informative brochure designed by HE.R.R.Co.

Participation in related events - conferences

• In the 29th Classic Marathon, by organizing afterwards the collection and recovery of recyclable materials

• In the festival “Ally for the Planet” intending to cre-ate awareness, educate and involve citizens in order to hold a responsible stance towards Society and the Environment

• In the Special Olympics celebrations

• In the 33rd running race in the Park of Psychiko

• In the cleaning operation of the woods of Goritsa, Seih Su and Nymphaia, in collaboration with the municipali-ties of Volos, Komotini and Pefkon respectively

• In the Environmental and Recycling Week organized by the City of Athens (Kotzia Square)

• In environmental events organized by certain Munici-palities (i.e. Malakasa, Agia Paraskevi, Agios Dimitrios, Filothei etc)

• In cultural events and concerts during summertime

• In specialized conferences by placing stands with info-material (i.e. CSR Conference, Energy Conference, Symposium for Plastics & Environment)

29

Collaborations

Placement of fixed stands with brochures with useful advice, at central spots of the Municipalities of Attica, as well as in cinemas and reception areas of companies in Athens and Thes-saloniki.

For a complete picture of the whole

Recycling Process, you can watch

the corporate video of HE.R.R.Co at

www.herrco.gr

31

The main concern of HE.R.R.Co is

to put into effect our business plan

according to the needs of our members,

the Local Authorities, the rest of our

partners, but, mostly for the citizens

that support our System through their

active participation. We hope that this

review of our 9-year activities has been

of interest to you and we remain at

your disposal for any further comments

or clarifications.

annita SimopoulouMarketing & Communications Manager Address: 5, Himaras St, Maroussi, 151 25 Athens, GreeceΤel.:(0030)2108010962Fax: (0030) 210 8012272 E-mail: [email protected]

www.herrco.gr Hellenic recovery recycling

Corporation (He.r.r.Co)

5, Himaras St, Maroussi, 151 25

Athens, Greece

Tel.: (0030) 210 8010962-3

Fax: (0030) 210 8012272

E-mail: [email protected]

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