nzs.com - business and directory search case study local and directory search is taking off in nz...
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NZS.com - Business and Directory Search Case Study
Local and directory search is taking off in NZ with several smaller, innovative companies starting to make serious inroads within an
often overlooked sector that is rapidly gaining momentum.
What is NZS.com all about?New Zealand Search for categorised content and a Kiwi-
centric approach to analysing the New Zealand Web space.
We aim to offer a unique search experience that complements other search options and is designed for
viewers seeking a human-edited window to the New Zealand Web.
“Definitive Map of the New Zealand Web Space”
The NZS.com team
Where do directories fit within today’s search market?
Resources categorised by New Zealanders for New Zealanders.Search engines recognise the value of human edited and categorised listings.
Directories invest in category content which allows SME’s to advertise their business in an affordable and targeted manner.
Where do directories fit within today’s search market?
Example search: “Auckland plumbing” in Google.
Where do directories fit within today’s search market?
Category term = varying results dependent on SEO investment and/or understanding by the business involved.
A directory provides a useful targeted list of websites.
Example search: “Auckland plumbing” in Google.
Site search on a directory provides a highly relevant human edited search result.
Local directories in theNew Zealand online market
Barrier to entry = quality human edited categorisation and descriptions
International directories ≠ NZ customisation needed
Local directories in theNew Zealand online market
Barrier to entry = quality human edited categorisation and descriptions
Localised regional listings = popular tool & competitive edge
International directories ≠ NZ customisation needed
What’s coming up from NZS.com?Spidered the entire NZ Web - now analysing...
Our aim = open the doors to New Zealand’s “Hidden Web”.
Exciting tools on their way for analysing and marketing websites in NZ.
Which NZ specific sites link to yours?How does your site interact with the NZ Web?
Helping operators market their sites.
NZ Web Tools
The real NZS.com team
www.nzs.com/newsletter
Announcements of our latest tools for website operators
Our most popular sites and categories
New Zealand Web statistical information and insights
