directory search companies need better tools

© 2011 Qvantel - All rights reserved. http://www.qvantel.com1111

Enabling

Online Advertising

&

Directory Services Companies

Overcome New Business Model Challenges

Enabling

Online Advertising

&


Overcome New Business Model Challenges

By

Rajesh Sengamedu

[email protected]

+91 9880597942

www.qvantel.com

Users Look For Info Everywhere!

(Advertisers need to cope up with these changes!)

2© 2011 Qvantel - All rights reserved. http://www.qvantel.com

New Formats

(Book -> Web, Mobile)

New Media

(Text -> Text, Voice, Video)

Stagnant -> Dynamic, Interactive

Friends’ recommendations ->

Social Network Recommendations

…..Lot many more

Yellow Pages for

B2B, B2C

www

Advertisers Need Simple, Effective Marketing Solutions To Reach Out To Users

• Small advertisers need to reach out to their users in different ways

• Advertisers (like accountants, plumbers, pharmacies) lack resources

& expertise to deal with new media options


Online Advertising Companies

&

Directory Services Agencies

are changing their business models

to ensure their

advertisers are reaching out to their customers

(see examples in next few slides)


Few Examples…….

© 2011 Qvantel - All rights reserved. http://www.qvantel.com

www.yell.co.uk


www.fonecta.fi


www.justdial.com

• Listing on Web

• Listing on Phone Search

• Listing on Mobile Search

• Place your Video Ad

Know More..

Ways to promote your

brand on Just Dial4


www.wsj.com


Business Model Changes Requires

New Tools & Processes

To

Compete Effectively

10

© 2011 Qvantel - All rights reserved. http://www.qvantel.com

Media Companies Need Right Tools

To Improve Revenue & Add New Revenue Streams

• Create & Offer New Product Offerings /Product Bundles

To Improve Customer Satisfaction

• Clear, Simple Sales Communication focussing on options & ROI

• Accurate Bill: “pay-what-you-ordered-for”

• Clear Billing Options

To Lower Costs of Customer Acquisition & Retention

• Enable Sales Force Sell Effectively Through Sales Tools

• Enable Self Service Option

• Enable Customer Care Option


To transform legacy & acquired IT Systems and build customer-centric

solutions

Media Explosion Is Creating A

Complex, Real-Time Business Process

for

Online Advertising Agencies &




Real Time, Business Processes Are Essential

1. Convergent Billing, Rating, Invoicing

2. Product Management, Bundle Management

3. Convergent Customer Care

4. Self Service

5. Usage Metrics

13

Qvantel Media Platform

Offers A

Proven, Secure

Cloud-based Service

To

Online Advertisers /Directory Services Companies


Third Party Interface

Sy

ste

m I

nte

rfa

ce

Use

r I

nte

rfa

ce

Network Interface

CSR

Email

Fax

Accounting• Accounts Receivable

• Payment Processing

Reporting• Mgmt Reports

• Traffic Reports

• Accounting Reports

Product Mgmt• Product/Service creation

• Rates, Taxes, Discounts

Billing• Invoicing

• Test-Run

• Multi-Lingual

• Templates

• Printing/Email

• Split-Billing

• Converged Billing

Mediation• Business Rules

• Aggregation

• Co-relation

• Network Interface

• Real-time/offline

Dealer Mgmt• Commission Plan

• Commission Calculation

• Reseller Self-Care

Cust Mgmt• Order Processing

• Customer Care

• Customer Self-Service

Trouble Tickets• Call logging

• Call Assignment

• Call Monitoring

Rating Engine• Discounts

• Rating

• Error Messages

• Guiding

• Re-Rating

Qvantel

BSS

Marketing

Customer

Re-Seller

Printer

15

1. Enables Transaction business model (“small items, small prices, several items, several usage

options, several customers”)

2. Offered as “Cloud Service” under a pay-as-you-go business model

3. Platform Customization as per business needs

Qvantel Media Platform Overview


Cloud-Based Media Platform

BILL T T

CRM PCPC

Application Hosting Qvantel Managed Services

App Mgmt DB Mgmt

SecurityNetwork

Operations• Products

• Branding

• Marketing

• Billing

• Customer Care

• Call Center

• FinancialsPre

sen

tati

on

La

yer

Provisioning Platform

Third Party Interface

Sy

ste

m I

nte

rfa

ce

Use

r I

nte

rfa

ce

Network Interface

CSR

Email

Fax

Accounting• Accounts

Receivable

• Payment Processing

Reporting• Mgmt Reports

• Traffic Reports

• Accounting

Reports

Product Mgmt• Product/Service

creation

• Rates, Taxes,

DiscountsBilling• Invoicing

• Test-Run

• Multi-Lingual

• Templates

• Printing/Email

• Spit-Billing

• Converged BillingMediation• Business Rules

• Aggregation

• Co-relation

• Network Interface

• Real-time/offline

Dealer Mgmt• Commission Plan

• Commission

Calculation

• Reseller Self-CareCust Mgmt• Order Processing

• Customer Care

• Customer Self-Service

Trouble Tickets• Call logging

• Call Assignment

• Call Monitoring

Rating Engine• Discounts

• Rating

• Error Messages

• Guiding

• Re-Rating

Qvantel

BSS

Marketing

Customer

Re-Seller

Printe

r

Benefits Using Qvantel Media Platform

1. New Revenue Streams

2. Savings in Order Intake, Outbound

Tele Sales and Inbound Customer

Care processes by improved

usability

3. Savings in Automating Manual

Processes in Order intake,

Customer Care, Billing, and

collections

4. Improved Customer Satisfaction

5. Improved Customer Acquisition,

Retention

11%

18%

71%

Outbound Telesales

Inbound Customer Care

Outbound order intake


NOTE: These are estimates from business cases Qvantel is deploying for its customers

Estimated Savings

Finnish company with 160+ people, R&D in India and Finland

Provides�Cloud Based Business Support Systems (BSS)

� Communication Service Providers (CSPs), Media & e-invoicing market

�Software Consultancy Services� Telecom & Media ISVs, Mobile /Embedded Product

Companies� Business Process Management (BPM)

Several leading operator customers

About Qvantel

Acknowledgements

• The author acknowledges the usage of material from several

websites and investor relation material from:

www.yell.co.uk

www.fonecta.fi

www.wsj.com

www.justdial.com

etc


Thank you

Write to me with your feedback, questions:Rajesh Sengamedu

[email protected]

(M) +91 9880597942

www.qvantel.com

directory search companies need better tools

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