nvivo 10 edemo - qsr...
TRANSCRIPT
NVivo 10 eDemo
Stacy Penna, Ed.D.
Business Development Manager QSR International
The Data Dilemma
• Qualitative research can generate lots of data – interview and focus group transcripts, field notes, articles… maybe even video recordings, photographs, or social media information.
• How can you manage and analyze that data in a way that is… – Thorough? – Transparent? – Transportable?
Qualitative Analysis with Software
GATHER Existing Research
Current
Information
Data Sources
ORGANIZE
Data Sources Coding Structure Demographics
Literature Review
ANALYZE
Coding Queries Memos Visuals
VISUALIZE
RESULTS Reports
Journal Articles Dissertations
Study presentations
PPT.
• Rigor • Validity • Saturation
Methodology
Gather
• Existing Research • Current Information • Data Sources
– Interviews – Focus Groups – Surveys – Photographs – Audio/Visual – Web Pages – Social Media
Organize – NVivo Project Template
Sources Classifications Notes/Codes
Organize – NVivo Project Template
Nodes/Codes
Notes/Codes Sources Classifications
Externals Memos Internals Source Classification
Node Classification
Node Structure
Nodes/Codes
Organize – NVivo Project Template
Sources Classifications
Externals Memos Internals Source Classification
Node Classification
Node Structure
Data Sources
Literature Review
Bibliographic Information
Demographics Units of Analysis
Themes Emergent Data
Nodes/Codes
Analyze
• Text Search • Word Frequency • Matrix • Coding Comparison
• Models • Matrices • Charts
• Key ideas • Reflect • Link
• Review • Merge • Refine
Coding Memoing
Queries Visuals
Visualize
Charts Models Cluster Analysis
Results
• Journal Articles • Dissertations • Reports • PowerPoint
Descriptive Statistics
Inferential Statistics
Meta-Analysis
Coding of Text Audio, Video,
Image Data, Web Pages, and Social
Media
Open-Ended Survey and
Interview Responses
Transcribing tools for Audio and Video
Import/Export from Excel, text and database files
Open-Ended and Fixed Response Questions
Within and Between
Group Analysis of Coding
Text Analysis
Kappa Coefficient
Cluster Analysis of Word and Coding Similarity
Qualitative Quantitative NVivo
Mixed Methods with NVivo
Introducing NVivo 10
• NVivo 10 Software – Organizes & analyse documents, surveys, audio, pictures or
video
– Qualitative data transparent & portable
– Team work
• NVivo Server 10 lets team members work with NVivo 10 projects stored on a server
– Team members work in the same project at the same time – Streamlined project administration – Share information and knowledge effectively – Analyse more data – Enhanced security
NVivo 10 in Action ….
Research Roadmap
Grant Proposal
Publish
Grant Prospect Search
Reporting
Keeping up to date with the literature
Literature Review
Ethics Review
NVivo assists throughout the research process
Data analysis
Beginning
Middle
Completion
Beyond
Beginning
Dissertation Research And Analysis
Middle
Publish
Qualifying Exams
Defense
Course Work
Literature Review
Doctoral Program Roadmap
Qualifying Paper
Dissertation Proposal
Doctoral content into the marketplace post graduation
Beyond
Completion
NVivo assists throughout the doctoral process
Beginning
Middle
Completion
Beyond
NVivo License Options
Individual Licenses • Full Perpetual License • 12 Month Student
License • Student Semester 6
Month License • Upgrades • Educational Pricing
Institutional Licenses • Site License • Concurrent License • Department License • Campus Wide License
Experience NVivo for yourself
• 30-day free trial • NVivo 10 tutorials • eDemonstrations • www.qsrinternational.com
Learn how to use NVivo
• NVivo Training Dates
• NVivo Education Center
– 24/7 resource
– Mini how-to videos
– Recorded Webinars
• Publications
– Pat Bazeley, Qualitative Data Analysis with NVivo
– Peer-Reviewed Journal Articles
About QSR International
• We help people make sense of information
• We offer software solutions, training, and consultancy.
• Our customers are from universities, government and commercial organizations
• We have over 400,000 users in 150 countries
• Our Support Team can be contacted by email or phone
Please Contact Us: www.qsrinternational.com
Stacy Penna - Business Development Manager – Academic Accounts
Phone 617-491-1850 x104
Email: [email protected]
Brian Moriarty Business Development Manager – Government, Commercial & Non-Profit Accounts
Phone: 617-491-1850 x103
Email: [email protected]
Support
Phone: 617-491-1850 x201
Email: [email protected]
Twitter: @QSRSup
Thank you for your time