PRODUCT:

SNACKS OF GIANT SQUID

MARKET: CHINA

MEMBERS: CHÁVEZ VALENCIA, Karin FERIA REYES, Rhommel MEJÍA CASTILLO, César

PAREDES NARVAEZ, Julio ROJAS ESPINOZA, Sandra

SORIA, Marco

TEACHER: KELLY RODRIGUEZ

CLASS:

621

2010-I

BUSINESS CARDS

BROCHURE

TECHNICAL SHEET OF THE PRODUCT

NUTRIPOT

Identification of the product and Company Information:

Description of the product Snacks of Giant Squid

Provider

PACIFIC FOUR SAC E-mail: pacific4sac@gmail.com Tel: 511 990630654

Ingredients • Fresh Giant Squid

• Cornstarch

• Refined Salt

• Vegetal oil

Nutritional Information

Each 100 gr. of snacks:

Energy 395 kcal

Proteins 8.1g

Fats 2.5g

Sodium 430mg

Phosphorus 221 mg

Potassium 90mg

Magnesium 34mg

Calcium 15mg

Iron 1.7mg

Vitamin A 70 mg

Vitamin B3 0.07mg

Vitamin B12 1 mcg

Vitamin D 0.5 mcg

Health Risks:

Contraindications

Nutripot is no allowed for people who suffer from seafood allergy, in case of asthmatic symptoms and rhinitis it is recommended to go immediately to the nearest hospital.

Manipulation and storage:

Storage Temperature

16-19 °C

Packing

Polypropylene baggies, vacuum-packed.

Physical and chemical properties:

Physical state Solid

Aspect/color Yellow

Smell Strong smell of fish

PH 6

Humidity 40%

Information of the load:

Nature General

Type Perishable

EXECUTIVE SUMMARY

Pacific Four SAC is a company dedicated to commercialize snacks of marine

species taking advantages of the biodiversity in the hydrobiology resources of our

country. The product that we have chosen to introduce in the international market

is the “Giant Squid Snacks”.

The Giant Squid contains a high nutritious value since it has proteins, vitamins like

the B3 and B12. Furthermore, Nutripot has minerals like phosphorus, potassium,

magnesium and its low fat contribution.

According to our recent market research, we have found that China is the major

world-wide importer of Peruvian giant squid due to its particular flavor and

components. Also, this country has a high internal consumption and, at the same

time, they re-export the product with added value. Comparing to other countries of

destination, China offers bigger opportunities by its commercial relationship with

Peru and to the best conditions of market access.

Furthermore, there is a tendency in the consumption of nutritious food with added

value, especially in teenagers between 15 and 19 years old, who live in Shanghai

which is our target market. In addition, we want to receive a positive social impact,

by means of a strategic alliance with companies that use clean technologies and

do not damage the environment in the process of production of ours snacks.

Otherwise, the company requires an investment of about USD 58,590.94 and is

economically and financially profitable, with a NPV of USD 346,294 and the IRR of

237%. In this way, the commercial, technical and economic project viability is

shown to create and begin this project.

COMPANY PROFILE

Pacific four S.A.C. was created by four shareholders in 2009. We saw a business

opportunity in the Asian market, more specifically in China which is one of the top

importers of giant squid from our country. We will also give an additional value to

this product, elaborating giant squid snacks.

PACIFIC FOUR S.A.C. is a legal entity, under the modality of Closed Anonymous

Society (SAC in spanish) in 406 Nicanor Garcia y Lastres Street LIMA 31 - PERU.

The main objective of Pacific Four SAC is the commercialization of seafood

snacks. Our country is rich in biodiversity and there is an abundancy of hydro-

biologic resources in our coasts.

PACIFIC FOUR S.A.C. now have six shareholders working for having the best

profits possible. We also have a well-trained providers like PRODUMAR,

SEAFROST, Distribuidora Casablanca, etc. They have been picked according to

our needs.

We have as main competitors Pepsi Co and Calbee Food in China, they offer

many kind of seafood snacks as well as fruit and sweet snacks around the world,

specially to the Asian Market. They both reach almost 60% of the Market share in

China, however, there is a 30% available in this Market for new companies.

Despite of what these companies offer, we try to focus on a market niche because

we are a healthy alternative, besides our product is made of Peruvian giant squid

pulp, which is the most demanded in the world because of its particular flavor and

nutritional properties.

We have the HACCP, SQF 2000 and BASC Certificates which ensure the quality

of our product and make NUTRIPOT unique; therefore it does not have direct

national or international competitors.

After analyzing this project, he have noticed the following problems:

• Other positioned companies in China could copy our product.

• The giant squid prices are very sensible to the market.

• Dollar’s fluctuation.

• Distance between our country and China.

For all of the problems above, we have thought in some solutions:

• To use marine transport, allowing us to expor in bigger quantities.

• To diversify our products with other marine species.

• To enter other markets near ours, with a stable economy.

Vision

We are a company dedicated to the commercialization of marine species snacks,

offering health and well-being to our clients, fulfilling the standards of nutrition and

quality.

Mission

To be a competitive company in the target market and taking advantage of

biodiversity with sustainable development.

PRICE LIST

PRICE LIST LOADING OF 30,603 BAGS OF SNACKS

ALL PRICES ARE IN AMERICAN DOLLARS PRODUCT SNACKS DE POTA

BY MARITIME CHARACTERICS General Cargo - Fragile

BRAND NUTRIPOT

DESCRIPTION TOTAL

AMOUNT PRICE P/

BAG PRICE EX-WORK 24,924.55 0.814 PRICE FAS 25,316.41 0.827 PRICE FCA O FOB 25,986.38 0.849 PRICE CPT O CFR 27,786.38 0.908 PRICE CIP o CIF 27,945.38 0.913 PRICE DEQ O DAF 28,452.14 0.930 PRICE DDU 30,399.41 0.993

PRICE DDP 34,351.33 1.122 Source: Market's Prices -December 2009 Chart created by: Pacific Four SAC