nutrilon portfolio redesign
TRANSCRIPT
![Page 1: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/1.jpg)
taking baby steps
![Page 2: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/2.jpg)
The task...Redesign of the full portfolio:Base, Preventions, Treatments, Cerealsin line with brand guidelines and successful products from other markets
![Page 3: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/3.jpg)
So what’s the issue?
Insufficient premium perception
for the most successful babyformula on the
Russian market.
![Page 4: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/4.jpg)
Where we began?
![Page 5: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/5.jpg)
Our challenge was to redefine the relationship of all the existing brand equities,resulting in a more premium product. We then created a logical tiering systemto aid navigation and improve the consumer’s retail experience.
It’s all in the detail
DAN 5002DAN 5001 DAN 5003
Поддерживаетразвитие
иммунитетаи мозга 1
иммунной комплекс витаминов
пребиотикиGOS/FOS
жирныекислоты ARA, DHA
PronutriPlus
![Page 6: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/6.jpg)
Project in facts & numbers
3020
50 1 0008
presentations
SKUs
pages of packaging guidelines hours on strategy, design,
calls & trips, reviews, adjustment loops and technical consultancy
More than:
designers, managers, Creative director
& Client service director
![Page 7: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/7.jpg)
base & specialtiesour solution
![Page 8: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/8.jpg)
baby cereals
![Page 9: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/9.jpg)
whole portfolioBase
Treatments
Preventions
Cereals
![Page 10: Nutrilon Portfolio Redesign](https://reader033.vdocuments.site/reader033/viewer/2022042818/55b6508abb61eb6a228b466a/html5/thumbnails/10.jpg)
Brands as well as children deserves the best possible treatment. Then they can stand on their own feet and face with confidence to whatever the future will bring.