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Nuremberg Metropolitan Region One Out of Eleven

© 2016 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region

Content

1. Who we are – The Nuremberg Metropolitan Region

2. What we do – Our Mission, Goals and Projects

3. How we cooperate – Politics and Economy in the Same Boat

4. Marketing – Enhancing our Region‘s Attractiveness

5. It‘s taking part that counts!

1. The Nuremberg Metropolitan Region

Who we are…

NUREMBERG METROPOLITAN REGION

Nuremberg

Metropolitan Region

Area 21,800 km²

Inhabitants 3.5 million

Labour force 1.9 million

GDP 118 billion €

Export ratio 47 %

Access to 27 million people radius 200 km

© 2016 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 [email protected]

http://www.metropolregionnuernberg.de/region/daten-fakten

Hamburg

Berlin-Brandenburg Hanover

Brunswick Göttingen Wolfsburg

Stuttgart Rhine-Neckar

Munich

Frankfurt/Rhine-Main

NorthWest

Bremen-Oldenburg

Rhine-Ruhr

Metropole Ruhr Region Cologne Bonn

Central German

One Out of Eleven


Prospects for the Future: Fourth Place

Prognos-Zukunftsatlas 2013

Source: Prognos AG, Zukunftsatlas 2013

Nuremberg

major very good good minor minor high very high

Prospects Risks


Source: Brookings Institution, 2014

2014 Economic Growth: First Place

Brookings Institution: profits from competitive sectors of industry at home instead of

increased transfer to the Far East

Nuremberg

Munich

Hanover

Brunswick-Wolfsburg

Karlsruhe

Bremen

Leipzig-Halle

Hamburg

Stuttgart

Berlin

Bielefeld-Detmold

Frankfurt

Cologne-Dusseldorf

Saarbrücken

0,0 % 0,5 % 1,0 % 1,5 % 2,0 %

Germany


Bundesministerium für Verkehr, Bau und Stadtentwicklung/ Bundesamt für Bauwesen und Raumordnung

(Hrsg.): Kartensammlung zur Europäischen Raumbeobachtung, Bonn 2007.

Hamburg

München

Mailand

Paris

GDP per capita

(percent of the EU average 2009)

The Metropolitan Region Within the “European Pentagon”


The Metropolitan Region Within the “European Pentagon”

SMART

MAP

Weltmarktführer:

Unternehmen, die sich nach Simon (2007) durch folgende Eigenschaften auszeichnen: Marktanteilsführerschaft, Technologie- und Innovationsführerschaft, Umsatzführerschaft und „psychologische Weltmarktführerschaft“.

In der Metropolregion Nürnberg sind nach einer Erhebung der WeissmanGruppe (2011) rund 150 Weltmarktführer ansässig – darunter viele Hidden Champions –, die hinsichtlich der Eigenschaften weltweit die führenden Plätze 1-3 und/oder in Europa Platz 1 einnehmen.

Quellen:

Simon H. (2007): Hidden Champions des 21. Jahrhunderts. Die Erfolgsstrategien un-bekannter Weltmarktführer. Frankfurt a.M .

WeissmanGruppe für Familienunternehmen (2011): Weltmarktführerplattform, www.weissman-wmf.de

Leibniz-Institut für Länderkunde e.V. (2011): Karte der Weltmarktführer in Deutschland. http://aktuell.nationalatlas.de/Weltmarktfuehrer.11_11-2011.0.html

Economic Power and Innovation

150 world market leaders


© 2016 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 [email protected]

Urban-Rural Partnership

A network with many strong nodes

as key prerequisite for global visibility

of its towns, cities and regions and

for a sustainable quality of life.


2. Our Mission, Goals and Projects

What we do…

MISSION – GOALS – PROJECTS

Rules for Cooperation

subsidiarity

voluntary commitment

equal terms

urban-rural partnership

openness and dynamism

consensus

democratic core Council of the Metropolitan Region

regional governance networking with businesses, science, culture

and administration

GOING BEYOND PAROCHIALISM

Strength

through

polycentrism

“We develop

polycentricism and

collaboration as a

unique selling point.”

Exemplary

culture of

welcome

“We develop an

exemplary culture of

welcome”

Top in

future-oriented

competence

areas

“We strengthen the

areas of competence

of the WaBe model.”

Transport & Logistics

Automotive

Information & Communications

Medicine & Health

Energy & Environment

New Materials

Automation & Production Engineering

Efficient

infrastructure for

people, goods and

information

“We develop the

transport structure for

people and goods and

the infrastructure for

sustainable exchange

of information.”

Most family-

friendly

metropolitan

region

“We are one of

Europe‘s five most

family-friendly

metropolitan areas.”

„We want to be the preferred home region for talented and

dedicated people from all over the world.

Together we establish a home for creative minds. “


Symposiums:

Cultural and Creative Industries

(Software & Games…)

Artist of the Month Website „Life & Work“

Aktion

Seepferdchen

Building an

international brand

EntdeckerPass

Messestand

FREIZEIT

2015

Analysis of value chains

in regional economic clusters

Regionenbezogenes

Generationenmanagement

Metropolitan Region at trade fairs

Annual conference

Expansion of the VGN

Verkehrsverbund

Großraum Nürnberg


3. Politics and Economy in the Same Boat

How we cooperate…

POLITICS AND ECONOMY IN THE SAME BOAT

Association

Nuremberg Metropolitan

Region e.V.

STEERING COMMITTEE

MANAGING BOARD

Political Chairman

Business Chairman

1st deputy council chairman

2nd deputy council chairman

2 deputy business chairmen

OFFICE OF THE NUREMBERG METROPOLITAN REGION

Political Board / 3 Members

Business Board / 3 Members

COUNCIL OF THE NUREMBERG

METROPOLITAN REGION

BUSINESS ASSOCIATION

FOR THE NUREMBERG METROPOLITAN

REGION E.V.

per 3 deputy members

from the steering committees

of the forums

BUSINESS &

INFRASTRUCTURE

FORUM

SCIENCE

FORUM

TRANSPORT &

PLANNING

FORUM

CULTURE

FORUM

SPORTS

FORUM

TOURISM

FORUM

MARKETING

FORUM

CLIMATE PROTECTION

AND SUSTAINABLE

DEVELOPMENT

FORUM

Joint Decision-Making

Governance of the Nuremberg Metropolitan Region

Managing Board of the Steering Committee – Parity and Consensus

Political Chairman

Armin Kroder

Political Chairman for the Nuremberg

Metropolitan Region

District Administrator of the admin district

of Nürnberger Land

Andreas Starke

1st Deputy Council Chairman

Mayor of Bamberg

Franz Stahl

2nd Deputy Council Chairman

Mayor of Tirschenreuth

Business Chairman

Prof. Dr. Klaus L. Wübbenhorst

Chairman of the Board of the association

„Business for the Nuremberg Metropolitan

Region e.V.“

Heinz Brenner

Member of the Association‘s Board

Head of Regional Office, Siemens

Erlangen/Nuremberg

Christi Degen

Member of the Association‘s Board

Managing Director of the Upper Franconian

Chamber of Industry & Commerce Bayreuth


General Meeting, 14 February 2014, Nuremberg

Regional Business Association

“Business for the Nuremberg Metropolitan Region e.V.”

Foundation Event, 22 January 2013, Erlangen


Beacons:

Companies with an annual subscription

of EUR 10.100,- or more

as at 19 July 2016

REGIONAL BUSINESS ASSOCIATION

Business for the


Region e.V.

143 Members

18 of them “Beacons”

Beacons (bold):

Companies with an annual subscription

of EUR 10.100,- or more

as at 19 July 2016

Business for the


Region e.V.

143 Members

A-Z Umzüge Strohmann GmbH / adidas Group /

Adlatus GmbH / AFAG Messen und Ausstellungen GmbH / Agentur triebwerk

GmbH / Amberger Congress Marketing / ars vivendi verlagsGmbH & Co. KG /

ARVENA HOTELS / Augustinum Roth / Dr. Siegfried Balleis / BECK GmbH & Co.KG / Bank

J. Safra Sarasin (D) AG / Baumüller Anlagen-Systemtechnik / Bayern LB / BFW Nürnberg / Bike & Promotion /

BHF Bank Nürnberg /Birke Ralf / BMW AG Niederlassung Nürnberg / Brand Trust GmbH / BROCHIER Holding

GmbH & Co. KG / BROSE Fahrzeugteile GmbH & Co.KG / BW Bildung und Wissen Verlag und Software GmbH /

Commerzbank AG / Congress- & Tourismus- Zentrale Nürnberg / Christian und Matthias Huff / DATEV eG / Dauphin

Human Design Group / Deutsche Bank AG / Drees & Sommer GmbH / Dr. Scholz & Weispfenning / EDITH KETTEL MARKET SERVICES /

Erlanger Kongress und Marketing GmbH / EuWe Eugen Wexler GmbH & Co. KG / Evangelische Hochschule Nürnberg / Evang.-Luth. Diakoniewerk

Neuendettelsau / Faber-Castell AG / Alexander Fackelmann / Fackelmann Stiftung / FAU Friedrich-Alexander-Universität / Fraunhofer-

Institut IIS / Flughafen Nürnberg GmbH / FOM Hochschule Nürnberg / Franconian International School (FIS) / Fürst Outsourcing GmbH / GfK SE / Hafen

Nürnberg-Roth / Golfclub Lauterhofen e.V. / Graf zu Castell-Castell / Hans Müller HMP Medizintechnik GmbH / Hartmann-Thoma plan werk GmbH /

hl-studios / GmbH – Agentur für Industriekommunikation / Hochschule Coburg / Hotel 3 Raben GmbH / HSBC Trinkaus & Burkhardt AG /

IHKs und HWKs: HWK für Mittelfranken / HWK für Oberfranken / HWK für Unterfranken / HWK Niederbayern-Oberpfalz/ IHK für Oberfranken Bayreuth / IHK

Nürnberg für Mittelfranken / IHK zu Coburg / IHK Kulturstiftung der mittel-fränkischen Wirtschaft / I. K. Hofmann GmbH / Immobilien-Regionalservice / inteko

Telefonanlagen GmbH / Juwelier KUHNLE GmbH & Co. KG / Prof. Dr. Norbert W. Kaiser / Kanzlei FSR. Recht GbR / Prof. Dieter Kempf / KEWOG

Kommunale Entwicklungs- und Wohnungsbaugesellschaft mbH / Kochinvest GmbH + Co. Project KG / KOBER Steinwiesen GmbH / Dr. Körner Immobilien

KG / Kommunalunternehmen Bezirkskliniken Mittelfranken / Konzeptquartier GmbH / KPMG Bayerische Treuhandgesellschaft AG / KSW

Vermögensverwaltung AG / Kulmbacher Brauerei AG / Kulturidee GmbH / KundenProfi Bamberg Gesellschaft für Kundenmanagement mbH / Küspert &

Küspert Immobilien OHG / Lasco Umformtechnik GmbH / Lebkuchen-Schmidt GmbH & Co. KG / Lehrieder Catering Party-Service GmbH & Co. KG /

Leistritz International GmbH / LEONHARD KURZ Stiftung & Co. KG / LEONI AG / MAN Truck & Bus AG / / Martin Bauer GmbH & Co. KG / Mediengruppe

Oberfranken GmbH & Co.KG / Michael Langer Praxisnetz Metropolregion Nürnberg Müller Medien GmbH & Co. KG / MUNKERT & PARTNER GbR / N-

ERGIE AG / Neumarkter Lammsbräu Gebr. Ehrnsperger KG / NH Hotels Deutschland GmbH / NORIS-IB GmbH / NORIS Personal-dienste GmbH / Dr.

med. Ulrich Nüchterlein / NÜRNBERGER Versicherungsgruppe / NürnbergMesse GmbH / Ober Scharrer Gruppe GmbH /Fürth OBI Baumarkt

Franken GmbH & Co. KG / Otto-Friedrich-Universität Bamberg / PEMA Vollkorn-Spezialitäten Heinrich Leupoldt KG / Pricewaterhouse Coopers AG /

PUMA SE / Robert Bosch GmbH / Rödl & Partner / RÖDL GmbH / Rohrseitz Gert / Rudolf Wöhrl AG / Gerd Schmelzer / Schwanhäußer Finanz

GmbH & Co.KG / S IEMENS AG / Simba Dickie Group GmbH / Sparkassen in Mittelfranken / SPEWE-Transport GmbH / Spielwarenmesse eG /

Stadtreklame Nürnberg GmbH / Steinbach Management Consultants Dr. Becker GmbH / Susanne Bohn Leadership Competence /

SWELL GmbH / TeamBank AG / TGE-Trägergesellschaft mbH / Thomas Sommer Private Vermögensberatung / TIAD – Deutsch-Türkischer

Unternehmerverein / Trapp, Ulrike / T revisto GmbH / tsm total Sourcing management / Universität Bayreuth / uniVersa Krankenversicherung AG /

Michael Veit / VGN Verkehrsverbund Großraum Nürnberg GmbH / Volksbanken und Raiffeisenbanken / Von Rundstedt & Partner GmbH /

VIPA GmbH / Rudolf Wöhrl AG / WB Consult GmbH / Windsbacher Knabenchor / / Wöhrl--Alpha BeteiligungsGmbH /

Wirtschaftsclub Nordoberpfalz / „WIR“ Wirtschaft-Innovation-Region zwischen Rennsteig und Main e. V /

Wirtschaftsjunioren Nürnberg bei der IHK Nürnberg für Mittelfranken e.V. / WTS Steuerberatungsesellschaft mbH /

Zahnarztpraxis Dr. Ludwig & Kollegen / Zapf Daigfuss Vertriebs-GmbH


Business for the


Region e.V.

7 Chambers

as at 19 July 2016

Strengthen the Nuremberg Metropolitan Region by Becoming a Partner! Become a partner of the Metropolitan Region and talk to us

about your membership in the Regional Business Association!

LETTER OF INTEREST

„Die Wirtschaft unterstützt durch den Förderverein „Wirtschaft für die Europäische Metropolregion

Nürnberg e.V.“ die Ziele und Zwecke der Metropolregion Nürnberg. Durch die Bereitstellung

finanzieller Mittel und die inhaltliche Mitgestaltung der Ziele, Themen und Projekte der

Metropolregion ist die Wirtschaft vielfältig und kraftvoll eingebunden. Vor allem durch dieses breite

Engagement kann die Wirtschaft eine nachhaltige Mitwirkung entfalten. Dies bedeutet, dass

Unternehmen, Kammern und Verbände sowie Hochschulen und Forschungseinrichtungen

eingeladen sind, die zur Verfügung stehenden Beteiligungsmöglichkeiten gemäß ihrer

Möglichkeiten und speziellen Kompetenzen zu nutzen.“

Extract from the preamble of the Business Association

“Business for the Nuremberg Metropolitan Region e.V.”

Theresienstraße 9, D - 90403 Nürnberg

Fon +49 (0) 911 231-10520

[email protected]

www.metropolregion.nuernberg.de

I am interested in becoming a partner of the Nuremberg Metropolitan Region.

Please send me membership forms for the Regional Business Association /

a Partner Agreement and call me.

Advertising with and for Nuremberg Metropolitan Region Make the brand visible by adding its logo to letters, websites etc.

Participating in 7 Expert Forums Business & Infrastructure, Science, Transport & Planning, Culture, Sport, Tourism, Marketing

Do join us. Become a member!

Participating in Projects

Business for the


Region e.V.


=

Return on Investment

Competitiveness

+ Attractiveness for Expert Staff

Medium to Long-Term Investment in the Region


Membership –

What Are the Benefits?

3 good reasons

And a series of successful

projects with industry

Increase Business Success Original Regional

Model for Growth and Employment („Leitbild WaBe“)

Medical Valley Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc.

IHK FOSA (Foreign Skills Approval)

Alliance for Professionals

Extend Infrastructure to Top Performance „12-Point Programme“ of the region‘s Chambers of Industry and Commerce

Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)

INCREASE BUSINESS SUCCESS


Membership –


3 good reasons










Joint Lobby for

“Gateway in Europe”

The Metropolitan Region is located on

two TET-N corridors*

Scandinavian – Mediterranean

Rhine – Danube

*) Trans-European Transport Networks

Source: European Commission

http://ec.europa.eu/transport/themes/infrastructure/news/ten-t-corridors_en.htm

Based on the outcome of the informal trilogue of 27th June 2013 Helsinki – Hamburg – Nuremberg – Brenner Pass – Rome – Valletta

Frankfurt – Nuremberg – Prague – Zilina – UA Border – Passau – Vienna – Budapest – Bucharest

EXTEND INFRASTRUCTURE TO TOP PERFORMANCE

Reference: VGN, Last updated 24.11.2015

EXTEND INFRASTRUCTURE TO TOP PERFORMANCE

Expansion of the “Verkehrsverbund

Großraum Nürnberg” (VGN)

One ticket for all modes of public transport

www.vgn.de


Membership –


3 good reasons











TRANSPORT AND LOGISTICS

MEDICINE AND HEALTH

ENERGY AND ENVIRONMENT

INFORMATION AND COMMUNICATIONS

AUTOMATION UND PRODUCTION ENGINEERING

NEW MATERIALS

AUTOMOTIVE

Welcome to Medical Valley!

Key Sectors in the Nuremberg Metropolitan Region

Germany‘s leading-edge cluster for

medical technology, health-care,

pharma

Networking:

science ↔ economy ↔

↔ policy ↔ education

10th Day of Science (2016):

University of Bayreuth

800 up to 1.000 Guests

More than one third

participants of the economy

www.wissenschaftstag.metropolregion.nuernberg.de

Day of Science

„Scientific Showcase“ of

Nuremberg Metropolitan Region

DAY OF SCIENCE

Original Regional

27 regional initiatives, 1,500 partners

inform about GMO-free and locally produced food

Highlights: Nuremberg Christmas Market (2 million), Consumenta (150.000 visitors)

Original Regional Database

Over 1,100 direct marketers, merchants and producers: The largest Regional Database in Bavaria!”


www.original-regional.info

PROMOTE LEISURE AND RECREATION

Discover the Region and save money!


Membership –


3 good reasons










Retaining Expert Staff – a Culture of Welcome

Alliance for Professionals – Annual conference

Welcome Platform ”Life & Work” – Development of an online welcome platform

WelcomePackage – Packages for professionals and companies

Zukunftscoaches – Strengthening the employment market

ImageClips – 7 short films about the Nuremberg Metropolitan Region

Welcome Service Center

WIN AND RETAIN EXPERT STAFF

Strengthening the Regional Labour Market

ZukunftCoaches in 16 districts, towns and cities

273 networks (networking with 7,000 players: companies, municipalities, social

institutions, chambers …)

250 projects and professional qualifications (over 26,000 participants)

350 events (reaching 90,000 people)


www.zukunftscoaches.de


Designing Education Together

Transferagentur Bayern für Kommunales Bildungsmanagement,

Regionalbüro Nord

Free support for education guidance,

education reporting in districts and

independent cities and towns in North Bavaria

Offering:

demand analysis

networking and exchange

transfer of ideas & experience

publications

events

Finanziert vom Bundesministerium für Bildung und Forschung

In Kooperation mit dem Deutschen Jugendinstitut München

Foundation of the Agency Advisory Council

www.transferagentur-bayern.de

Welcome to Nuremberg Metropolitan Region!

Acess to the digital Welcome Platform “Life & Work” with SmartMAP

Regional Highlights in culture and leisure, tips and hints for families, new residents

and many more

WelcomeCard and

Welcome Package

SMART

MAP

4. Enhancing our Region’s Attractiveness

Marketing…

MARKETING – ENHANCING OUR REGION’S ATTRACTIVENESS

HOME FOR CREATIVE MINDS SCOPE FOR TALENTED AND COMMITTED PEOPLE

surprising – respectful – cooperative – metropolitan

DYNAMIC BALANCE

SUSTAINABLE ECONOMIC STRENGTH

CULTURE AND LEISURE IN AN URBAN-RURAL MIX

OPENNESS AND

INTERNATIONAL APPROACH

What Distinguishes the Nuremberg Metropolitan Region?

Over 120 Special

Motorway Signs

MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

The Brand is Gaining Strength


Brochure

“A Home for Creative Minds”

Comprising information about the


and current projects.

www.metropolregionnuernberg.de/

dokumentation/publikationen


ImageClips

7 short films of 45 seconds. Place them on your company website!

www.youtube.com/diemetropolregion

7 Clips Business Science

Sports Culture Verkehr

Traffic Life


“Nuremberg Metropolitan Region”

Use the brand

in many contexts…

Websites

Job advertisements

Publications

Welcome offers

Letters

Marketing / PR

Building/Construction site marketing

Words of welcome

etc.


5. It’s taking part that counts!

Summary

The Nuremberg Metropolitan Region is not

a playing field where few participate and many spectate,

but rather a field with 3.5 million active participants

and representatives.

In the competition for skilled professionals, our association

is focused on highlighting the region as an attractice place

to raise a family and run a business, while constantly

working to improve these aspects as well.

Prof. Dr. Klaus L. Wübbenhorst

Chairman of the Board Association

„Economy for the Nuremberg Metropolitan Region e.V.“

IT‘S TAKING PART THAT COUNTS!

Contact


Office of the Nuremberg Metropolitan Region

Theresienstraße 9

D - 90403 Nuremberg

Tel +49 (0) 911 231-10510

Fax +49 (0) 911 231-7972

[email protected]

www.metropolregion.nuernberg.de

nuremberg metropolitan region - metropolregionnuernberg.de · content 1. who we are – the...

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