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IMMEDIATE RELEASE Contact: Truth Be Told PR T: (212) 477- 8090 Jamie Bussy, x15 Leslee Borger, x11 [email protected] NUMI ORGANIC TEA NAMED THE LARGEST BRAND PURCHASER OF FAIR TRADE CERTIFIED TEAS IN THE U.S. FOR 2010 Oakland, Calif. (October 6, 2011)‐ Celebrate Fair Trade Month this October with a delicious cup of Numi Organic Tea (www.numitea.com ), recently named the leading brand importer of Fair Trade Certified teas and teasans in the United States for 2010. Numi’s Fair Trade Certified teas are certified by Fair Trade USA, which guarantees that farmers are paid a fair wage for their labor and receive a community development premium which they can collectively invest in programs including new roads and schools, cooking stoves, and college scholarships. In honor of Fair Trade Month, Numi asks consumers to take a deeper look into what goes in their shopping cart – and their teacup. As a result of Fair Trade, the Dazhangshan Organic Tea Farmer Association in China was able to purchase new tea processing equipment to improve the quality of its tea and the living conditions of its members. Members of the association, nearly 35 percent of which are women, now make nearly 20 percent more than other families in the area. “From our humble beginnings in 1999, we are thrilled and honored to announce that from all the Tea Brands on the market, Numi is officially the leading importer of Fair Trade Certified Teas and Teasans in North America,” says Ahmed Rahim, CEO and Co‐Founder of Numi. “Since our inception, we have made it a major part of our mission to source from suppliers who believe in not just Organic farming but in ethically supporting their workers through Fair Trade initiatives such as access to healthcare, higher wages, to better education, homes, roads and overall, a more balanced quality of life.” “It is exciting to see Numi Organic Tea grow in market share while maintaining its strong relationship with its tea growers and deep commitment to Fair Trade,” said Paul Rice, President & CEO of Fair Trade USA. “In addition to the far‐reaching benefits of Numi’s Fair Trade purchases, the company has made it possible for consumers to find Fair Trade tea at thousands of retailers

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Page 1: Numi Organic Tea Named The Largest Brand Purchaser of …admin.specialtyfood.com/fileManager/70426Numi_Organic_Tea.pdfNAMED THE LARGEST BRAND PURCHASER OF FAIR TRADE CERTIFIED TEAS

IMMEDIATERELEASE Contact: TruthBeToldPRT:(212)477­8090JamieBussy,x15LesleeBorger,[email protected]

NUMIORGANICTEANAMEDTHELARGESTBRANDPURCHASER

OFFAIRTRADECERTIFIEDTEASINTHEU.S.FOR2010

Oakland,Calif.(October6,2011)‐CelebrateFairTradeMonththisOctoberwithadeliciouscupof

NumiOrganicTea(www.numitea.com),recentlynamedtheleadingbrandimporterofFairTrade

CertifiedteasandteasansintheUnitedStatesfor2010.Numi’sFairTradeCertifiedteasare

certifiedbyFairTradeUSA, whichguaranteesthatfarmersarepaidafairwagefortheirlaborand

receiveacommunitydevelopmentpremiumwhichtheycancollectivelyinvestinprograms

includingnewroadsandschools,cookingstoves,andcollegescholarships.

InhonorofFairTradeMonth,Numiasksconsumerstotakeadeeperlookintowhatgoesintheir

shoppingcart–andtheirteacup.AsaresultofFairTrade,theDazhangshanOrganicTeaFarmer

AssociationinChinawasabletopurchasenewteaprocessingequipmenttoimprovethequalityof

itsteaandthelivingconditionsofitsmembers.Membersoftheassociation,nearly35percentof

whicharewomen,nowmakenearly20percentmorethanotherfamiliesinthearea.

“Fromourhumblebeginningsin1999,wearethrilledandhonoredtoannouncethatfromallthe

TeaBrandsonthemarket,NumiisofficiallytheleadingimporterofFairTradeCertifiedTeasand

TeasansinNorthAmerica,”saysAhmedRahim,CEOandCo‐FounderofNumi.“Sinceourinception,

wehavemadeitamajorpartofourmissiontosourcefromsupplierswhobelieveinnotjust

OrganicfarmingbutinethicallysupportingtheirworkersthroughFairTradeinitiativessuchas

accesstohealthcare,higherwages,tobettereducation,homes,roadsandoverall,amorebalanced

qualityoflife.”

“ItisexcitingtoseeNumiOrganicTeagrowinmarketsharewhilemaintainingitsstrong

relationshipwithitsteagrowersanddeepcommitmenttoFairTrade,”saidPaulRice,President&

CEOofFairTradeUSA.“Inadditiontothefar‐reachingbenefitsofNumi’sFairTradepurchases,the

companyhasmadeitpossibleforconsumerstofindFairTradeteaatthousandsofretailers

Page 2: Numi Organic Tea Named The Largest Brand Purchaser of …admin.specialtyfood.com/fileManager/70426Numi_Organic_Tea.pdfNAMED THE LARGEST BRAND PURCHASER OF FAIR TRADE CERTIFIED TEAS

throughoutthecountryandmakearealdifferencewitheverycuptheydrink.”

NumiOrganicTeapurchasesmoreFairTradeCertifiedteathananyotherU.S.brand.Withmore

thanhalfoftheirblends(and80%oftherawingredientspurchased)bearingtheFairTrade

Certifiedlabel,NumiisproudlydedicatedtotheFairTradesystemthathelpsworkersearnfair

wagesacrosstheworld.In2011,NumiFairTradeimportsareprojectedtogrowbymorethan

75%over2010.

NumiisalsoworkingonanewsocialcertificationcalledFairLaborPractices,whichensuresalevel

ofsocialresponsibilitythatdirectlybenefitsworkers,theirfamiliesandtheircommunities.Fair

LaborPracticescancertifyallcropsinallcountries,farmsofallsizes,domesticallyand

internationally.Itauditseverystepofthesupplychainfromfarmtocup,includingdomestic

operations.Duringthisprocess,Numihasfundedsocial,economic,andenvironmental

developmentprojectsinthevillageswheretheancientPu∙erhteatreesexist.NumiOrganicPu∙erh

TeaswillbethefirstproductlinetobeartheFairLaborPracticeslabel.

FormoreinformationonNumiOrganicTeaandtheirFairTradeCertifiedproducts,pleasevisit

http://numitea.com/people/fair‐trade‐certified/orjoinNumi’s“communitea”at

https://www.facebook.com/numitea.Fanscanalsoenjoy15%offallofourFairTradeCertified

teasandteasans:EntercodeNUMIFAIRatcheckout,availableatNumiTea.comonly.Offervalid

untilOctober17,201111:59pmPDT.Onetimeuseonly.

AboutNumiOrganicTeaNumiOrganicTeablendspremiumorganicteasandherbswithonly100percentrealingredients,allowingNaturetospeakforitself.Asapioneering,quadruple‐bottomlinecompany(people,planet,product,profit),Numisourcesdirectlyfromfairlaborgardensthatguaranteealivablewageandbetteropportunitiesforfarmersandtheirfamilies.Numiisacompanycommittedtoreducingitsimpactontheplanetthroughecologicallyresponsiblechoicesinsourcing,productionandrecycledandnon‐GMOpackaging.www.numitea.com.AboutFairTradeUSAFairTradeUSA(previouslyTransFairUSA),anonprofitorganization,istheleadingthird‐partycertifierofFairTradeproductsintheUnitedStates.FairTradeUSAauditsandcertifiestransactionsbetweenU.S.companiesandtheirinternationalsupplierstoguaranteethatthefarmersandworkersproducingFairTradeCertifiedgoodswerepaidfairpricesandwages,workinsafeconditions,protecttheenvironment,andreceivecommunitydevelopmentfundstoempoweranduplifttheircommunities.FairTradeUSAeducatesconsumers,bringsnewmanufacturersand

Page 3: Numi Organic Tea Named The Largest Brand Purchaser of …admin.specialtyfood.com/fileManager/70426Numi_Organic_Tea.pdfNAMED THE LARGEST BRAND PURCHASER OF FAIR TRADE CERTIFIED TEAS

retailersintotheFairTradesystem,andprovidesfarmingcommunitieswithtools,trainingandresourcestothriveasinternationalbusinesspeople.Visitwww.FairTradeUSA.orgformoreinformation.


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