IMMEDIATERELEASE Contact: TruthBeToldPRT:(212)4778090JamieBussy,x15LesleeBorger,[email protected]
NUMIORGANICTEANAMEDTHELARGESTBRANDPURCHASER
OFFAIRTRADECERTIFIEDTEASINTHEU.S.FOR2010
Oakland,Calif.(October6,2011)‐CelebrateFairTradeMonththisOctoberwithadeliciouscupof
NumiOrganicTea(www.numitea.com),recentlynamedtheleadingbrandimporterofFairTrade
CertifiedteasandteasansintheUnitedStatesfor2010.Numi’sFairTradeCertifiedteasare
certifiedbyFairTradeUSA, whichguaranteesthatfarmersarepaidafairwagefortheirlaborand
receiveacommunitydevelopmentpremiumwhichtheycancollectivelyinvestinprograms
includingnewroadsandschools,cookingstoves,andcollegescholarships.
InhonorofFairTradeMonth,Numiasksconsumerstotakeadeeperlookintowhatgoesintheir
shoppingcart–andtheirteacup.AsaresultofFairTrade,theDazhangshanOrganicTeaFarmer
AssociationinChinawasabletopurchasenewteaprocessingequipmenttoimprovethequalityof
itsteaandthelivingconditionsofitsmembers.Membersoftheassociation,nearly35percentof
whicharewomen,nowmakenearly20percentmorethanotherfamiliesinthearea.
“Fromourhumblebeginningsin1999,wearethrilledandhonoredtoannouncethatfromallthe
TeaBrandsonthemarket,NumiisofficiallytheleadingimporterofFairTradeCertifiedTeasand
TeasansinNorthAmerica,”saysAhmedRahim,CEOandCo‐FounderofNumi.“Sinceourinception,
wehavemadeitamajorpartofourmissiontosourcefromsupplierswhobelieveinnotjust
OrganicfarmingbutinethicallysupportingtheirworkersthroughFairTradeinitiativessuchas
accesstohealthcare,higherwages,tobettereducation,homes,roadsandoverall,amorebalanced
qualityoflife.”
“ItisexcitingtoseeNumiOrganicTeagrowinmarketsharewhilemaintainingitsstrong
relationshipwithitsteagrowersanddeepcommitmenttoFairTrade,”saidPaulRice,President&
CEOofFairTradeUSA.“Inadditiontothefar‐reachingbenefitsofNumi’sFairTradepurchases,the
companyhasmadeitpossibleforconsumerstofindFairTradeteaatthousandsofretailers
throughoutthecountryandmakearealdifferencewitheverycuptheydrink.”
NumiOrganicTeapurchasesmoreFairTradeCertifiedteathananyotherU.S.brand.Withmore
thanhalfoftheirblends(and80%oftherawingredientspurchased)bearingtheFairTrade
Certifiedlabel,NumiisproudlydedicatedtotheFairTradesystemthathelpsworkersearnfair
wagesacrosstheworld.In2011,NumiFairTradeimportsareprojectedtogrowbymorethan
75%over2010.
NumiisalsoworkingonanewsocialcertificationcalledFairLaborPractices,whichensuresalevel
ofsocialresponsibilitythatdirectlybenefitsworkers,theirfamiliesandtheircommunities.Fair
LaborPracticescancertifyallcropsinallcountries,farmsofallsizes,domesticallyand
internationally.Itauditseverystepofthesupplychainfromfarmtocup,includingdomestic
operations.Duringthisprocess,Numihasfundedsocial,economic,andenvironmental
developmentprojectsinthevillageswheretheancientPu∙erhteatreesexist.NumiOrganicPu∙erh
TeaswillbethefirstproductlinetobeartheFairLaborPracticeslabel.
FormoreinformationonNumiOrganicTeaandtheirFairTradeCertifiedproducts,pleasevisit
http://numitea.com/people/fair‐trade‐certified/orjoinNumi’s“communitea”at
https://www.facebook.com/numitea.Fanscanalsoenjoy15%offallofourFairTradeCertified
teasandteasans:EntercodeNUMIFAIRatcheckout,availableatNumiTea.comonly.Offervalid
untilOctober17,201111:59pmPDT.Onetimeuseonly.
AboutNumiOrganicTeaNumiOrganicTeablendspremiumorganicteasandherbswithonly100percentrealingredients,allowingNaturetospeakforitself.Asapioneering,quadruple‐bottomlinecompany(people,planet,product,profit),Numisourcesdirectlyfromfairlaborgardensthatguaranteealivablewageandbetteropportunitiesforfarmersandtheirfamilies.Numiisacompanycommittedtoreducingitsimpactontheplanetthroughecologicallyresponsiblechoicesinsourcing,productionandrecycledandnon‐GMOpackaging.www.numitea.com.AboutFairTradeUSAFairTradeUSA(previouslyTransFairUSA),anonprofitorganization,istheleadingthird‐partycertifierofFairTradeproductsintheUnitedStates.FairTradeUSAauditsandcertifiestransactionsbetweenU.S.companiesandtheirinternationalsupplierstoguaranteethatthefarmersandworkersproducingFairTradeCertifiedgoodswerepaidfairpricesandwages,workinsafeconditions,protecttheenvironment,andreceivecommunitydevelopmentfundstoempoweranduplifttheircommunities.FairTradeUSAeducatesconsumers,bringsnewmanufacturersand
retailersintotheFairTradesystem,andprovidesfarmingcommunitieswithtools,trainingandresourcestothriveasinternationalbusinesspeople.Visitwww.FairTradeUSA.orgformoreinformation.
