nuffic – neso soehirman patmo · • partnership model: joint financing of the programme by the...

Nuffic – NESOSoehirman PatmoSenior adviser Department for International Marketing and CommunicationSIH Symposium 2006, Tokyo

Nuffic – NESOSoehirman PatmoSenior adviser Department for International Marketing and CommunicationSIH Symposium 2006, Tokyo

Impression of the NetherlandsNufficNuffic

The Netherlands, facts and figures• Population: 16 million• Area: 41,528 sq kilometers• Official name: Kingdom of the Netherlands (commonly referred to as

Holland or Netherlands)• National language: Dutch• Capital City: Amsterdam• Gross domestic product (GDP): 488 billion euro• Per capita GDP: 29,873 euro• Main airport: Schiphol airport, Amsterdam (4th largest in Europe)• Main seaport: Rotterdam, the largest in Europe• International companies: Heineken, Philips, Shell, Unilever

• Population: 16 million• Area: 41,528 sq kilometers• Official name: Kingdom of the Netherlands (commonly referred to as

Holland or Netherlands)• National language: Dutch• Capital City: Amsterdam• Gross domestic product (GDP): 488 billion euro• Per capita GDP: 29,873 euro• Main airport: Schiphol airport, Amsterdam (4th largest in Europe)• Main seaport: Rotterdam, the largest in Europe• International companies: Heineken, Philips, Shell, Unilever

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Organization• Established in 1952• Independent foundation under Dutch law• Two-man Board• Board of Trustees

• Established in 1952• Independent foundation under Dutch law• Two-man Board• Board of Trustees

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Offices throughout the world

Netherlands Education Support Offices (NESO) in:• China• Taiwan• Indonesia• Vietnam• Mexico

Netherlands Education Support Offices (NESO) in:• China• Taiwan• Indonesia• Vietnam• Mexico

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• The Hague (head office)• The Hague (head office)

Staff• The Hague head office: 187

NESO offices• Indonesia: 23 • China: 11 • Taiwan: 3 • Vietnam: 5 • Mexico: 4

• The Hague head office: 187

NESO offices• Indonesia: 23 • China: 11 • Taiwan: 3 • Vietnam: 5 • Mexico: 4

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Four main areas of work• Internationalization• Development cooperation• Credential evaluation and certification• International marketing of Dutch higher education

• Internationalization• Development cooperation• Credential evaluation and certification• International marketing of Dutch higher education

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Nuffic finances (2005)Nuffic finances (2005)

Other2.8 m euro

= 17 %

Other2.8 m euro

= 17 %Education ministry

(Grant-in aid)6.8 m euro

= 40 %

Education ministry(Grant-in aid)6.8 m euro

= 40 %

Education ministry(Targeted-funding)

2.4 m euro= 14 %

Education ministry(Targeted-funding)

2.4 m euro= 14 %

Foreign ministry4.4 m euro

= 26 %

Foreign ministry4.4 m euro

= 26 %

EU0.5 m euro

= 3 %

EU0.5 m euro

= 3 %

Nuffic budget 2005 by sources

Finances 2005Income programme administration (73 million euro)

• From Dutch education ministry: 7.6 million euro• From Dutch foreign ministry 59.5 million euro• From European Union: 4.4 million euro• Other income: 1.5 million euro

Income programme administration (73 million euro)

• From Dutch education ministry: 7.6 million euro• From Dutch foreign ministry 59.5 million euro• From European Union: 4.4 million euro• Other income: 1.5 million euro

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Netherlands Education Support Offices

• NESOs are overseas representativeoffices of Nuffic

• NESOs are overseas representativeoffices of Nuffic

Nuffic NESONuffic NESO

Netherlands Education Support Offices• Starting Point: Policy document of the Dutch Ministry of

Education, Culture and Science in 2000 called “Kennis geven en nemen” (Knowledge: take and give)

• Starting Point: Policy document of the Dutch Ministry of Education, Culture and Science in 2000 called “Kennis geven en nemen” (Knowledge: take and give)

NESO Phase 1, 2001-2005NESO Phase 1, 2001-2005

Main Objectives

• The promotion of Dutch higher education worldwide in general and in four target countries in particular, namely China, Indonesia, Taiwan and South Africa.

• The promotion of Dutch higher education worldwide in general and in four target countries in particular, namely China, Indonesia, Taiwan and South Africa.

NESO Phase 1NESO Phase 1

Main Characteristics• Partnership Model: joint financing of the programme by

the Dutch Ministry of Education (2/3) and participating higher education institutions (1/3).

• Establishment of a Programme Council• The DELTA fellowship programme is only eligible for

institutions participating in the NESO

• Partnership Model: joint financing of the programme by the Dutch Ministry of Education (2/3) and participating higher education institutions (1/3).

• Establishment of a Programme Council• The DELTA fellowship programme is only eligible for

institutions participating in the NESO


Offices established in• Indonesia• China• Taiwan• Hong Kong

• Indonesia• China• Taiwan• Hong Kong


Some results• 40 Dutch higher education institutions participated in the NESO

programme• Increase in institutional cooperation• Increase students inflow from the following countriesYear 2000 2004China 282 2987Indonesia 407 1399Taiwan 10 112Total 699 4498

• 40 Dutch higher education institutions participated in the NESO programme

• Increase in institutional cooperation• Increase students inflow from the following countriesYear 2000 2004China 282 2987Indonesia 407 1399Taiwan 10 112Total 699 4498


2003 Monitoring & Evaluation• internal monitoring & Audit• external evaluation conducted by the Centre for

Higher Education Policy Studies (CHEPS)

• internal monitoring & Audit• external evaluation conducted by the Centre for

Higher Education Policy Studies (CHEPS)


Follow Up

• Based upon the positive results of the external evaluation of the programme, the Dutch Ministry of Education, Culture & Science drafted a new policy document in 2004 called “Koers op kwaliteit” outlining the continuation and expansion of the programme.

• Based upon the positive results of the external evaluation of the programme, the Dutch Ministry of Education, Culture & Science drafted a new policy document in 2004 called “Koers op kwaliteit” outlining the continuation and expansion of the programme.


Startingpoint• New policy document of the Dutch Ministry of

Education, Culture and Science “Koers op kwaliteit”(Course on quality) in 2004.

• New policy document of the Dutch Ministry of Education, Culture and Science “Koers op kwaliteit”(Course on quality) in 2004.

NESO Phase 2, 2006-2009NESO Phase 2, 2006-2009

Main characteristicsAbandoning the Partnership Model

• The Programme is fully financed by the Dutch Ministry of EducationCulture and Science

• New role for the Programme Council• Consolidation of the present NESO Offices• Focus on quality instead of quantity• Global approach• Offering paid tailor made services to the Dutch HE institutions,

not-for-profit principle• Increasing the number of NESO Offices to 10 at the end of second phase

of the NESO Programme

Abandoning the Partnership Model• The Programme is fully financed by the Dutch Ministry of Education

Culture and Science• New role for the Programme Council• Consolidation of the present NESO Offices• Focus on quality instead of quantity• Global approach• Offering paid tailor made services to the Dutch HE institutions,

not-for-profit principle• Increasing the number of NESO Offices to 10 at the end of second phase

of the NESO Programme


Objectives• Positioning and improving the image of the

Netherlands as a knowledge-based country• Success indicators:1. Brand awareness Dutch higher education in the

target countries2. Increase mobility students and staff3. Increase institutional cooperation

• Positioning and improving the image of the Netherlands as a knowledge-based country

• Success indicators:1. Brand awareness Dutch higher education in the

target countries2. Increase mobility students and staff3. Increase institutional cooperation


Budget• Budget for 2006 – 2009

13.45 million euro (annually ca 3.36 million euro)• Budget for 2006 – 2009

13.45 million euro (annually ca 3.36 million euro)

NESO Phase 2 NESO Phase 2

Main/core activities

• Generic Promotion and Information• Facilitating Institutional Cooperation• Market Analysis• Media Communication• Provision of specific/tailor made services• Corporate Communication

• Generic Promotion and Information• Facilitating Institutional Cooperation• Market Analysis• Media Communication• Provision of specific/tailor made services• Corporate Communication


Target Groups• Students• HE Institutions & Staff• Media• Authorities, organizations

• Other (relevant) stakeholders

• Students• HE Institutions & Staff• Media• Authorities, organizations

• Other (relevant) stakeholders


Management & Organization

• Back-Office at the Nuffic Head Office in The Hague• Operational Guidelines• Annual operational plans and budgets• Standard reporting procedures/tools• Management on outcome and results• Reporting tool/Key performance indicators

• Back-Office at the Nuffic Head Office in The Hague• Operational Guidelines• Annual operational plans and budgets• Standard reporting procedures/tools• Management on outcome and results• Reporting tool/Key performance indicators


Accountability

• Programme accountability to the Dutch Ministry of Education, Culture and Science

• Procedures established

• Programme accountability to the Dutch Ministry of Education, Culture and Science

• Procedures established


New role of the Programme Council• General advisory role on issues such as

- Market & branding strategy- Programme results- Trend and developments in the target countries

• General advisory role on issues such as- Market & branding strategy- Programme results- Trend and developments in the target countries


New OfficesThe new offices are planned/opened in the following countries:

1. Vietnam (operational in 2006)2. Mexico (operational in 2006)3. Russia (in progress)4. Brazil5. India6. Thailand7. Malaysia

The new offices are planned/opened in the following countries:

1. Vietnam (operational in 2006)2. Mexico (operational in 2006)3. Russia (in progress)4. Brazil5. India6. Thailand7. Malaysia


Global developments and challenges• Increase competition worldwide/regional• Increase capacity in target countries• Alternative delivery systems (distance learning, off-

shore education, franchise system etc.)• Students become critical consumers

• Increase competition worldwide/regional• Increase capacity in target countries• Alternative delivery systems (distance learning, off-

shore education, franchise system etc.)• Students become critical consumers


Developments at national level• Mismatch supply and demand• Insufficient absorption capacity HE institutions• Recognition of diploma’s & degrees• Delivery system and infrastructure for foreign students• Increasing tuition fees• Visa/immigration procedures• Lack of brand/footprint

• Mismatch supply and demand• Insufficient absorption capacity HE institutions• Recognition of diploma’s & degrees• Delivery system and infrastructure for foreign students• Increasing tuition fees• Visa/immigration procedures• Lack of brand/footprint


General Facts & Figures• 68 higher education institutions• 562,000 students enrolled• 1,150 programmes & courses taught in English: 800 degree

programmes and 350 specialized courses• 32,500 EU/EEA students• 16,000 non EU/EEA students• Total 48,500 foreign students• Total 17,500 Dutch students study abroad: 14,500 within the EU

and 3,000 outside the EU

• 68 higher education institutions• 562,000 students enrolled• 1,150 programmes & courses taught in English: 800 degree

programmes and 350 specialized courses• 32,500 EU/EEA students• 16,000 non EU/EEA students• Total 48,500 foreign students• Total 17,500 Dutch students study abroad: 14,500 within the EU

and 3,000 outside the EU

Nuffic Study in HollandNuffic Study in Holland

www.studyin.nlNufficNuffic

Nuffic - NESO

THE END

Thank you for your attention

THE END

Thank you for your attention

nuffic – neso soehirman patmo · • partnership model: joint financing of the programme by the...

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