NTT DOCOMO FACTBOOKNTT DOCOMO FACTBOOKOct. 2012

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About NTT DOCOMO

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New President & CEO・Assumed the posts of President & CEO from June 2012・Assumed the posts of President & CEO from June 2012

・Management Policy: “Speed & Challenge”

■ M t P li■ Bi h ■ Management Policy

Kaoru Katoassumed the posts of President and CEO of

■ Biography

Speed and ChallengePresident and CEO of NTT DOCOMO, INC. in June 2012 after an accomplished 35-year career that started at

Evolution of services by pursuing innovation

New value creation through convergence

Nippon Telegraph and Telephone Corporation (NTT), the parent company of NTTDOCOMO

NW operation to support social More convenient

d t lifDOCOMO’s

Mi iDOCOMO’s

DDOCOMO. ppinfrastructure and smarter life

Mr. Kato became an Executive Vice President, a Member of the Board of Directors and Managing Director of the Corporate Strategy &

Mission Dream

・ World’s most advanced technological capabilities/Dedication to R&DC it t t t ti f ti

g g p gy &Planning Department of NTT DOCOMO, INC. in June 2008. He was instrumental in devising DOCOMO’s medium-term business plans, announced in 2008 and 2011, to transform the DOCOMO’s

Strengths

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・ Commitment to customer satisfactioncompany for all-new growth and then help customers achieve smarter lives, respectively.

g

NTT DOCOMO, INC. is the world's leading mobile communications company with over 60 Mil customers, as of end-Sept. 2012.

DOCOMO launched LTE service in 2010 following the world's first 3G mobile service based on W-CDMADOCOMO launched LTE service in 2010 following the world s first 3G mobile service based on W CDMA in 2001.

DOCOMO had net income of JPY 463.9 Bln (USD 5,644 Mil) on operating revenue of JPY 4,240.0 Bln (USD 51,587 Mil) in FY2011 (ended Mar. 2012). (JPY82.19 = USD1.00; Mar. 30, 2012 )

HQ located at Tokyo, Japan, employees number 23,289 (consolidated, as of Mar. 2012), listed on Tokyo (9437), London (NDCM), and New York (DCM)

NTT MobileCommunications Planning

Commercialized world‘s first WCDMA based 3G service

Achieved 100% population coverage for 3G service

2006－20101991－1999 2000－2005 DOCOMO’s Vision 2015

Communications Planningestablished (Aug, 1991)

Corporate Name changed to NTT DOCOMO

WCDMA-based 3G service(Oct, 2001)

Listed on NYSE and LSE(Mar, 2002)

coverage for 3G service (Dec, 2008)

Commercialized LTE service (Dec, 2010)

DOCOMO will drive innovation

through convergence with(Apr, 1992)

Launched mobile internetservice “i-mode” service (Feb, 1999)

Launched NFC-equipped mobile wallet service (July, 2004)

convergence with various

industries and services

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( )Launched mobile credit card

service (Apr, 2005)

Subscriber Market ShareJ ’ bil h k t d 100 Mil b ib b i 2007 d th t ti t h d・Japan’s mobile phone market surpassed 100 Mil subscriber base in 2007 and the penetration rate reached

98% in end-2011.

■

14000

■ Subscriber Share Snapshot ■ Subscriber Growth in 3G

140

(Mil)

10000

12000

23.9%

120

100

(30Mil)

6000

8000SubscribersSubscribers

as of as of endend--Sept.Sept. 20122012 47.7%

80

60(60Mil)

(30Mil)

2000

4000

DOCOMO

28.4% 40

20

(60Mil)

(35Mil)

0

2004 2005 2006 2007 2008 2009 2010 2011

DOCOMOauSoftBank

(FY)

Source: Telecommunications Carriers Association (TCA)

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* No. of subs by E-mobile is not included.

・ Data ARPU grew to account for 54 8% of aggregate ARPU in FY2011

Growth of Data ARPU / Revenues・ Data ARPU grew to account for 54.8% of aggregate ARPU in FY2011.

・ Data revenue in FY2012 is targeted to reach JPY2071.0 Bln (approx.USD 25.2 Bln).

■ % of Data ARPU ■ Growth of Data Revenues

22004200

4224.3【51.4Bln】

4284.4 【52.1Bln】

4240.0【51.6Bln】

(Bln JPY)

■ % of Data ARPU ■ Growth of Data Revenues

2071.0【 】

1800

2000

2200

% of Data ARPU to aggregate ARPU:

(FY2011)

4200

1 843 9

【25.2Bln】

1200

1400

1600

54.8％ 1,589.0【19.3Bln】

1,694.9【20.6Bln】

1,843.9【22.4Bln】

800

1000

1200

Data Revenue

Aggregate ARPU: JPY4,870(≒USD59.25)

Voice ARPU: JPY2,200 ( S )

【 】= USD

400

600OperatingRevenue

(≒USD26.76)Packet ARPU: JPY2,670

(≒USD32.48)

0

200

2009 2010 2011 2012(Forecast)

( USD1.00 = JPY82.19 )

6(FY)

・Diverse range of sophisticated smartphones, tablets, enhanced with value-added features and innovative original services from DOCOMO.

Product Lineup( = LTE compatible)original services from DOCOMO.

Sophisticated, high-spec smartphones, all compatible with LTE, that empower users to maximize the potential of mobile digital life.

Friendly smartphones in fashionable designs and loaded with handy features to make mobile life easier and more fun.

( LTE compatible)

Optimus Vu L-06D

ARROWS X F-10D

AQUOS PHONE™ sv SH-10D

MEDIAS™ X N-07D

AQUOS PHONE™ si SH-01E

AQUOS PHONE™ ZETA SH-09D

Ascend HW-01E

SH-01E Vivienne Westwood

REGZA Phone™T-02D

ELUGA power P-07D

ARROWS Me F-11D

GALAXY S ⅢSC-06D

Xperia™ GXSO-04D

ELUGA V P-06D

Xperia™ SXSO-05D

Optimus it L-05D

Tablets

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MEDIAS™ TAB N-06D

GALAXY Tab 10.1LTE SC-01D

ARROWS Tab LTE F-01D

MEDIAS™ TAB UL N-08D

Optimus Pad L-06C

ELUGA Live P-08D

GALAXY Tab 7.7 Plus SC-01E

Smartphone Sales Target

・ FY2012 smartphone sales target: 13 million units

1,500

(Mil)

13.0013.00: 3G smartphones15.00

1 000 8 82

: LTE smartphones

Aim to hi1,000 8.82

1.287.50

10.00 achieveapprox. 60%of annual sales with

500

2.52 7.54 5.50

5.00LTE-devices

0２０１０年度 ２０１１年度 ２０１２年度

7.54 5.50

FY2010 FY2011 FY2012

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２０１０年度 ２０１１年度 ２０１２年度通期計画

FY2010 FY2011 FY2012full-year target

Networks to Realize a Smart Life

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・ Achieved 100% population coverage for 3G in 2008

NW Coverage & Subscriber Migration・ Achieved 100% population coverage for 3G in 2008・ Commercialized LTE in 2010・ 2G services terminated on Mar. 31, 2012 when more than 99% of the total subscriber base migrated into 3G/LTE

■ Subscriber Segment by NW■ Service Coverage

LTE100% population coverage for 3G

(incl HSDPA)

LTE(10.2%)

3G60 Mils bscribers

(incl. HSDPA)

3Gsubscribers(end-Sept. 2012)

DOCOMO subscribers are

【Expanding Coverage in Mountainous Areas】

(89.8%)

DOCOMO subscribers are able to enjoy 3G NW even on Mt. Fuji .

During the official climbing season DOCOMO prepares ( Incl communication module service subscriptions )

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season, DOCOMO prepares for boosters to respond to higher traffic expected.Coverage survey of mountainous area

(Bandai Asahi National Park)

( Incl. communication module service subscriptions )

LTE・ Launched Japan’s first LTE (Long Term Evolution) mobile network service on Dec. 24, 2010・ Plans to bring 70% of smartphones to be released in 1st half of FY2012 compatible with LTE・ FY2012 target : Aim to grow LTE subs to over 10 Mil

■ LTE’s distinctive features

High-speedTransmission rate

■ Expansion of LTE subs(Mi) Over

10 Mil

L l tL it

Approx. 10-fold*

Transmission rate

800

100010.00

8 00Low-latencyLarge-capacity

Approx. 1/4

Approx.3-fold

Spectrum efficiency Transmission latency(maximum effect)

600

800

6.00

8.00

Area expansion using an overlay approach to existing 3G areas

(Comparison with FOMA (HSPA) service)

4004.00 3.32

■ Further EvolutionLTE-Advanced, technology to realize much faster

200

0.391.14

2.222.00

speed than that of LTE, is already in the scope to complete its development by FY2015.

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02Q

0.12

1Q

0.39

3Q 4Q 1Q 4Q

0

2011(FY) 2012(FY)

LTE Area Expansion Plans ・ LTE area expansion is planned as to realize maximum throughput with nationwide coverageLTE area expansion is planned as to realize maximum throughput with nationwide coverage.

・ Achieved 100% population coverage in all ordinance-designated cities in Japan on Mar. 30, 2012

Population coverage

FY2013

FY2014

Approx.98%FY2012

N f b t ti Approx 21 000Approx.80%

Approx.

Bring forward/acceleratearea expansion

FY2012

No. of base stations: Approx. 21,000Population coverage: Approx. 70%

CAPEX: ¥170 Bln

Areaexpansion

Approx.32%

pp70%

FY2011

Local cities All municipalitiesP f t l Major cities

32%Initial plan at service launch:

Approx. 40%

112.5Mbps*75MbpsMax.throughput

Prefectural capital-sized cities

Major cities

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2011

* Nationwide support to be started in FY2014 or beyond

2012 2013 2014 2015 (FY)

Planned Actions for a Smart Life

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New Business Areas to Expand Revenues・ Promote alliances with private companies and local governments to create new values and marketsPromote alliances with private companies and local governments to create new values and markets

・ FY2011 revenues from new businesses: approx. ¥400 Bln

・ FY2012 revenues target: ¥500 Bln

Commerce business *Commerce and marketing leveraging mobile properties

Medical/Healthcare business *Health/medical care services using mobile

Finance/Payment business

mobile properties

Aggregation/Platform business *Finance and payment services using mobile’s unique properties or credit function

M2M business

Aggregation and development various services

Media/Content businessM2M business

Convergence of mobile with various tools and equipment

Media/Content businessConvergence of mobile with various media and content

Safety/Security & other business

Safety/security services using mobile

Environment/Ecology business

Energy/ecology-related businesses leveraging mobile

14* Actions in New Business Areas to be elaborated in the following pages.

Actions in New Business Areas (Commerce)・ Acquired additional shares in Tower Record Japan to turn it into a subsidiaryAcquired additional shares in Tower Record Japan to turn it into a subsidiary

・ Accelerate new business areas in commerce, through home shopping service, home food delivery, and marketing research business

Turned into subsidiary in July 2012

■ Commerce Business

(Home shopping service provider）(CD/DVD sales business)・ Investigating ways to link CD/DVD sales, etc. with DOCOMO’s content market・ Revenue contribution: Approx. ¥50 Bln

・ 3 straight years of revenue growth due to contribution of sales via mobile devices/PCs (accounting for 15% of FY2011 sales)

(Home food delivery) (Research business)・ Existing delivery logistication and marketing & ・ Marketing execution and research to be carried

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g y g gsales to be enhanced by e-commerce through mobile

gout utilizing DOCOMO’s mobile subscriber base of 60 Mil

Actions in New Business Areas (Medical/Healthcare)E t bli h d j i t t “d H lth I ” i f ll l t k ff f h lth i k t・ Established a joint venture “docomo Healthcare, Inc.” eying full-scale take-off of healthcare service market

・ The joint venture company aims to achieve approx. JPY10.0 Bln in revenues in 5 yrs.

■ docomo Healthcare

Weight loss advice Jogging instructionsExercise support Diet support

Sleep analysisBasal temperature Medical diaryLifestyle-related

disease

Life-long healthcare data

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・・・

Body compositionscale

Active massmeter

Thermometer Sleep meter PharmacySphygmo-manometer

HospitalSmartphone

Actions in New Business Areas (Aggregation/Platform)・ Conducted TOB for acquisition of shares in Buongiorno S.p.A (Italy), one of Europe’s largest mobile g ( y) gservice providers

・ Completed investment for establishment of joint venture with Baidu, China’s leading Internet search service provider

P t d l tf b i f l b l l t t di t ib ti th h t (G ) d VMG・ Promoted platform business for global-scale content distribution through net-m (Germany) and VMG (Vietnam)

■ Expansion of service platform business

Up to FY2011 FY2012 and beyond

Se

Expansion ofservices & geographic

coverage

ervice plabusine

coverageatform

ess

・[Aug. 10, 2012] NTT DOCOMO Announces Final Results of Voluntary Public Tender Offer for Buongiorno S.p.A.

・[July 13, 2012 ] NTT DOCOMO Completes Investment in Joint Venture with China’s Baidu

■ Related Press Releases

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・[Sept. 22, 2011] NTT DOCOMO to Increase Investment in Germany’s net mobile AG

・[Aug. 10, 2011] NTT DOCOMO to Invest in Vietnam’s VMG Media JSC

DOCOMO's Clounds to Realize Smart Life・DOCOMO's Vision for 2015 includes DOCOMO's clouds to shape a smart lifeDOCOMO s Vision for 2015 includes DOCOMO s clouds to shape a smart life

・Aim to bring smart life into reality by propelling the evolution of mobile services and new value creation through convergence of industries and services leveraging DOCOMO's clouds

Mobile TranslationVoice-agent App Mobile Translation

こんにちは。 Hello.Voice command

Translation

Japanese Foreign language

Mother (Japanese)

Host familyand Maki

Handset operation/content display

Create message Confirm message in

Multi-device access Auto-translation App DOCOMO's clouds

Japanese English Korean Chinese

Create message in Japanese

Confirm message in native language

Tablet

Smartphone

Photo Collection

address book

誕⽣⽇おめでとう

생일 축하합니다생일 축하합니다

Tablet oto Co ect o

誕⽣⽇おめでとうございます

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International Business for a Smart Life

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Business initiatives with Mobile Operators・DOCOMO has been expanding its influence in Asia Pacific by establishing equity positions and developingDOCOMO has been expanding its influence in Asia Pacific by establishing equity positions and developing partnerships with mobile operators. These initiatives enable DOCOMO to grow further with partners on a global scale.

■Investment in Mobile OperatorsIndia Bangladesh

Robi Axiata LimitedTata Teleservices Limited

Philippines

Philippine Long Distance Telephone Company

Hong Kong/Macau

Hutchison Telephone Company Limited

26.5% ownership 30.0% ownership

Taiwan Guam/MarianaS. Korea

Robi Axiata LimitedTata Teleservices Limited Telephone Company

14.5% ownership(20.3% by NTT group combined) 24.1% ownership

Company Limited

4.7% ownership 100% ownership5 9% ownership

KT CorporationFar Eastone Tele-communications Co., Ltd. DOCOMO PACIFIC, INC.

4.7% ownership 100% ownership5.9% ownership

■Conexus, alliance for mobile roaming and corporate services

■Other business collaborations and partnerships

・[July 10, 2012] KPN, NTT DOCOMO, ROGERS, SINGTEL, TELEFÓNICA, TELSTRA and VIMPELCOM to Cooperate Globally inPress Releases

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[ y , ] , , , , , p y

M2M Business

・[Sept. 20, 2011] DOCOMO and Vodafone Plan to Form Business Partnership Centered on Corporate Sales

・[Jan. 19, 2011] DOCOMO, China Mobile and KT Form Business Collaboration

Investments in Other BusinessesDOCOMO i t d t i t t d i t d bilit b l i it・DOCOMO intends to serve as an integrated services company centered on mobility by leveraging its

extensive experience in providing services and products in collaboration with broad range of partners overseas.

Germany Italy Vietnam China

■Investments focusing on platform business

net mobile AG Buongiorno S.p.A.VMG Media Joint Stock Company

Baidu Yi Xin NW Technology (Beijing) Co., Ltd.

■Investments in other businesses

87.1% ownership 100% ownership 24.5% ownership 20.0% ownership

■Investments in other businesses

ThailandSingapore United States United StatesUnited States

Mobile Innovation Co., Ltd.

DOCOMO interTouch Pte. Ltd.

PacketVideo Corporation Eye-Fi, Inc.Evernote

Corporation

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