NRV NEWS

FALL 2004 PROMOTIONALPACKAGE

Account Executive: Morgan ConleyResearch Director: Shane Frost

Public Relations Director: Brooke LongAd Copy Director: Mandi StarnerArt Director: Martin Cvejanovich

Table of Contents

Executive Summary 2

Situation Analysis 3

SWOT Analysis 4-7

Campaign Objectives 8-11

Strategies 12

Budget 13-14

Media Recommendation 15

Creative Recommendation 16-17

Sales Promotion 18-19

Public Relations/Publicity 20

Evaluation 21

Research 22-27

Tables and Charts 28-32

Promotional Items 33-35

Creative Advertisements 36

Storyboards 37

Executive Summary

This media campaign is designed to increase the number of students that view the NRV

News program. When research was done at the very beginning, we found that only 12% of the

students surveyed watched NRV News and only 22% of the students at our focus group had

watched NRV News. Although the survey and focus group are a small representative sample,

this probably rings true to most Radford University students.

NRV News is looking to become a more professional and respected news program. This

is very difficult because in the past they have been viewed as a non-respected program. We need

to get more students to watch NRV News to show them that it has improved and that the staff of

the program wants to give the students the most information that they can.

A full promotions campaign is needed to get more viewers for the program. The reason

being is that not many students watch ROC-TV, so just putting a commercial for the show on

that channel will not help. We plan to use other student media and different types of promotional

materials to get more people to watch the show. This will give us more than just one solution to

the problem at hand.

Situation Analysis

NRV News is an upcoming news station that is trying to find its place in the professional

world. They are trying to have as a professional newscasts as possible. They want to change their

image and make it more serious. In the past, NRV has been a non-respected news show. This is

not what they new journalism students want to be portrayed as.

These new goals for them are achievable, but there are a few roadblocks in the way. The

time of broadcast is very inconvenient for students. The only students that may see this program

are ones that live on campus. The program is only aired twice a semester, so the information is

outdated by the time that it reaches the students. The most important situation that stands in the

way of the goals that the staff of NRV News faces is that most students have never heard of

NRV News. They need more advertising and promotion. This is a problem since there is no

budget for these things. There needs to be something done to cost little or not money to the

school. Our plan will give NRV News promotion and still keep the price under $350 a semester.

These problems are explained more in-depth in the SWOT analysis section of this

campaign.

SWOT Analysis

Strengths

There are several different strengths that are possessed by NRV News. The most

important strength that it possesses is that NRV News is the only on-campus news show. If the

students want to know what is going on around campus from a television screen, NRV News is

the only way for them to access it through that medium. Another strength of NRV News is that it

is one of the only universities in the area that has an on-campus news show. Other universities in

the area just have a school newspaper or online site for students to access information. If these

students do not have a computer on hand, there is no way for them to access the information.

With NRV News, they are able to access the show in their dorm rooms or anywhere on campus.

NRV News is also a free program that is offered to the students with their paid tuition. There is

not extra charge for them to view this information and do whatever they feel is necessary with it.

Finally, NRV News is a very informative program that lets the students know what is going on

around the campus and in the local area. NRV News not only lets students know what is going

on with the university, but it also informs them on what is going on in the entire area that

surrounds them.

Weaknesses

There are also several weaknesses to the program. NRV News is not very popular with

the student body. In fact, most of the students that we surveyed had never heard of or watched

NRV News. Only 15% of the students surveyed had heard of or watched NRV News. This is

opposed to the 85% of students surveyed that had no idea that NRV News even existed. There

isn’t a strong sense of promotion for NRV News. Their name is not out to the students so that

they can get a feel for what NRV News is all about. There needs to be more promotion for the

show, not just a simple ad on ROC-TV. The reason that there needs to be more promotion and

not just ads on ROC-TV is that not many students even watch ROC-TV. Only 7% of the students

that we surveyed actually watch ROC-TV. Another problem for NRV News is that you can only

view the show on-campus. In the fall of 2003, there were 8,167 students attending Radford

University. Out of all of those students, only 2,870 on them lived on campus. This means that

65% of the student population cannot watch the show. The reason for this is that the show is

shown late at night. In fact, it is shown at 11 p.m. This is a problem because the 65% of students

that do not live on campus cannot view the show because they typically are not on campus that

late at night. Even if they are, they still cannot really watch the show because by that time of

night, most of the buildings on campus are closed. That late at night, students are usually doing

homework, hanging out with friends, or getting some sleep. Chances are that if they are watching

the news, it is the local news and not NRV News. A lot of students feel that the content is old

and uninteresting. Since the show only broadcasts twice a semester, by the time that they air the

news, it is typically news from a month before. Our surveys and focus group showed that most of

the students want news about entertainment and sports. Many hard issues do not interest them

because if they want to find out about these issues, they can catch the local news and get the

latest information. All of these weaknesses present a problem to the show itself.

Opportunities

Opportunities are a major asset to any news how. When people go to work for a news

program or watch one, they want to get opportunities out of it. NRV News offers a few

opportunities for those who work on the show and those who watch it. First, NRV News offers

students the chance to be creative. The students can put their own thoughts and ideas into the

broadcast. It is their work that is out there for others to see. It also gives the students/faculty who

watches the program the chance to find out what is going on around the campus. They can find

out about events on campus, news affecting the students/faculty, or problems that might be going

on around the campus. They also have the opportunity to find out what is going on in the area.

This includes hard news about the area, events and entertainment, sports, and news about the

community.

Threats

Many of the threats that NRV News faces is other campus media. ROC-TV is one of the

lesser used media on campus. The Tartan is a venue for getting information on what is happening

on and off campus. Many more students use the Tartan than ROC-TV. In fact, 38% of the

students surveyed said that they use the Tartan to find out what is going on in the area. Also, the

RU Portal is where ¾ of the student body find out most of their information about upcoming

news and events. They can also access this information from local news stations and newspapers.

These local media have more resources and can put out better quality reports than an on-campus

media can. This may drive the students to use this more professional media than that of the one

on campus.

Campaign Objectives

Marketing Objectives

Our goal for this campaign is to increase the viewer ship of NRV News by 15% during

the next two program viewings. To aid us in completing this objective, we are going to be

comparing the upcoming news programs with the old ones from the past. By trying to increase

the viewer ship of NRV News, we are also trying to increase the number of viewers that watch

ROC-TV in general. WE also plan to do this by comparing other forms of news media with NRV

News and use their strengths to reach our goals of higher viewer ship.

Advertising Objectives

We plan to build awareness of NRV News of students on and off campus by 50% for the

next two programs. Most students are unaware of NRV News and rarely watch ROC-TV in

general. We want to get our name out more to potential viewers of the show so that it will move

them to stay in and watch the programs. To help with this, we will increase promotional efforts

throughout the campus and do whatever it takes to make the students of Radford University

aware of their campus news program. With more promotion of the news program, we can

increase the overall awareness of the NRV News existence.

Media Objectives

Our goal here is to utilize vehicles that surround the students on the Radford University

campus (i.e. Tartan, ROC-TV, RU Portal, etc.) in an effort to show what NRV News has to offer

the students of Radford University. We want the students to become familiar with NRV News

and the benefits that come with watching the program. Such benefits may include: more exposue

to on and off campus activities, local news around the area, local and professional athletic events,

and hard news that affects everyone in the world. We want to make NRV News appealing to

students on and off campus by showing them that they can provide just as much useful

information as the other media on campus.

Reach and Frequency

Our objective is to reach 30% of the estimate 2,900 students that live on the Radford

University campus. The students are going to have four different vehicles to see the message

each time they come in contact with the message. We want each student that we are trying to

reach to see the message from each vehicle at least five times before the show. Therefore, if each

student sees the message 20 times before the show, the frequency would be 4.35.

Seasonality and Timing

Since our advertising campaign is based on short term objectives, we can’t really go into

a lot of detail in the seasonality and timing of the promotions. We plan to use a pulsing schedule

of advertising. We plan on advertising heavily for two weeks up until each show airs and

advertising less during the other weeks between the shows.

Consumer Aperture

Students will see these messages in several different places. When they are reading the

school’s newspaper, The Tartan, they will be exposed to the message somewhere in the paper.

The Tartan is published once a week. Therefore, the students will be exposed to that ad once a

week. Each time a student leaves and enters their dorm room or goes inside any building on

campus, they will be exposed to the message through posters/flyers. When they are dining in

Dalton or Muse, the students will be exposed to the table tents that will be placed on all of the

tables in the two dining facilities. They will also be exposed to the message when they are

working out or in the dining halls through small news bulletins placed on the bottom of the

Radford University events channel. Each time a student logs on to the RU Web mail page, they

will have the chance to click on a link that takes them to an information page about the show.

Media Types

We plan on using a standard ad in The Tartan for two weeks to get the message out to the

students. We also plan on using promotional flyers placed in dorms, dining halls, and classroom

buildings. Also, promotional table tents will be placed in the dining halls in Muse and Dalton.

There are examples of our print promotions. Our only television promotion is to place a small

bulletin informing about the upcoming show on the bottom of the RU events channel. Finally,

our only internet promotion is to put a news release on the Radford University Public Relations

homepage as well as the RU Portal.

Spending Percentages

Our spending percentages are broken off into three different categories (refer to chart).

The public relations part of the campaign will be free and therefore take up 0% of our budget.

Because of higher exposure to the promotion, it has been decided to spend 60% of our budget on

the table tents. Finally, the other 30% of the budget will be spent on ads for four different weeks

in The Tartan.

Creative Objectives

Creatively, we want to promote the show NRV News. We want to try to appeal to the

students by giving them a taste of a “hipper, cooler” news station by promoting the show in that

way. Our main goal is to show that NRV News is a new and improved news show with more to

offer than before. We want to grab the attention of the students by appealing to their sense of

humor. The point is to deliver information to the students while keeping them entertained so that

they will remember our message and in turn, watch the program on the scheduled nights.

Strategy

Our strategy for this campaign was to reach as many students as we could and try to get

them to watch NRV News. We decided the best way to find out how much the students knew

about ROC-TV and NRV News. We went out and gathered 75 students to fill out a survey and

we found some students to participate in a focus group. After conducting the surveys and focus

groups, we found that most of the students either get there information from the RU Portal

(77%), flyers (47%), or The Tartan (38%). We found that only 12% of the students we surveyed

had either heard about NRV News or watched it. Only 7% had watched ROC-TV. Of that 7%

that watched ROC-TV, a majority of them only watched one to two times a week. Our research

also found that students prefer news about entertainment and sports the best. They watch ROC-

TV more in the evenings (71%) than they do in the afternoon (24%) or morning (5%).

Our strategy to increase awareness and reach as many students and faculty as we can is to

advertise using commercials, posters, newspaper ads, news bulletin on the RU Portal, and table

tents, After reviewing our research results, we found that these methods would be the best ones

to use in order to reach our target audience. We made one commercial that is 30 seconds long

that will be aired a few weeks before the NRV News broadcast. Also, we decided to put 80

posters up in all of the buildings on campus in order to reach a wider audience. There will be

four newspaper ads placed in The Tartan and there will be around 300 table tents to be placed in

both Dalton Hall and Muse Hall on the dining tables. We feel that these methods will reach the

target audience that we want to and will increase the ratings of ROC-TV and of NRV News.

Budget

Our budget for both campaigns was $400. We decided to use the same forms of media for

both of our campaigns as well. This made it easier for our budget, because we already knew the

cost of everything from our first campaign. The only media that cost us money are posters, table

tents and two newspaper ads for each package (see pie chart.)

We have decided to display posters in the dorms, the gym, in the terrace shops, and

Dalton and Muse Halls. This way students are given multiple places and times to observe the

ads, be able to actually read them, and hopefully watch the broadcasts. With the table tents, we

chose to set them up on the tables at the terrace shops, Dalton and Muse, in hopes that the

students would look at them while eating. There are two newspaper ads places in The Tartan, one

of them placed two weeks before and one placed one week before the news show airs.

There are 40 posters used for the first campaign and 40 used for the second. Colored

posters are $.55 per poster, so altogether this cost is $44.00. We want to have the same amount

because the more we can get and put around campus the more students will notice them and

hopefully watch the show. We have 600 table tents (300 for one campaign and 300 for the other).

Three hundred tables are $17.50, so this will cost us $35 altogether. The reason we have this

many is because we want to be able to put one on every table in Dalton and Muse. And last we

will use two standard sized newspaper ads, for both packages. Since the ads are sold by paper

sizes, we are going with the 1/16 of the page, which costs $212.40 altogether. With using only

one ad for both campaigns two weeks before the show airs and then one just one week before it

will air, it is a reminder for all students to watch NRV News.

Knowing that students do read The Tartan, we thought this would be a good way to get their

attention.

Media Recommendation

The method we felt that would be best for this campaign is the pulsing method. Using the

pulsing method will allow us to have heavy promotion going on two weeks before the broadcast

and lighter promotion in between broadcasts. We feel that placing ads around campus all year

long will make students more aware of NRV News. Also, we feel that using newspaper ads, table

tents, and commercials two weeks before the broadcast will give our audience time and a

reminder of the broadcasts that way ratings and awareness will increase.

Advertising a lot right before the broadcast, we feel, will make the students interested in

finding out what all of these ads are for. After they watch the show, and if they enjoy it, we will

continue to put ads up around campus so that the students are aware of the next program’s time

and date. We feel that our advertising and promotion of this show will increase the number of

viewers and also the number of people aware of the show.

Creative Recommendation

Our creative strategy for the NRV News ad campaign is an attempt to focus on informing

the students of Radford University, as well as possibly the residents inside the New River Valley

area of NRV News. We will attempt to reach the students through commercials, newspaper ads,

flyers, table tents, and press releases on the Radford homepage. We will use commercials and

newspaper ads to make NRV residents aware of NRV News.

Our first commercial is geared towards students of Radford with a humorous parody of

the movie Anchorman, which is about life as a newscaster. We think this will appeal to students

by giving NRV News the look of a Daily Show style newscast, which is very popular with

students at this time. The NRV News team is afraid this will portray them falsely, so we re-

developed the commercial minus the humor and let ROC-TV us the original idea.

Our second commercial is a little bit tougher because apparently the NRV News team has

become camera shy and we will find a way to work around their fear of their future. So we came

up with a missing in action news team where the NRV anchors are no shows for the commercial

shoot because they are too busy getting the news for their viewers. We held on to the humorous

side for the students but still maintain a serious side for the news team, which was a win-win

situation for everyone.

Our newspaper ad is designed to start off in The Tartan and move to other larger

newspapers assuming the NRV News show is to move off campus and on to local television. We

focus on informing the readers that Radford’s NRV News is taking on a whole “news and

improved look” without using the boring overdone phrase. This is to be the same plan for our

flyers, table tents, and press releases.

We decided to find out what makes NRV News different from other news outlets and

then focus on that. We realize that NRV News has a more focused and in depth look in their

stories rather than a quick overlook of a story you might see on a nightly news station. We also

found that NRV News focuses on a broader spectrum compared to The Tartan as well as the

ability to come to you in your home without reading. From these findings we came up with a

number of advertisements. We are using “Getting the Whole Story” these as well as an ad that

uses a pizza diagram to show viewers the detailed story side of NRV News. We are using the

slogans, “We Cover All Points” and the “On Campus News That Comes to You” to give NRV

News the foot up on The Tartan.

Sales Promotion

For the NRV campaign, we will use a variety of promotions to try to get the students of

Radford University to watch the news that airs on campus. The promotions that we will use are

posters, table tents, and newspaper ads. With these promotions, we are hoping to increase the

number of students that watch NRV News.

We designing our posters we want to come up with something that will get the students

attention and provide information about NRV News. For our first campaign we decided to take

pictures of the news anchors to put on our posters. This gives the students the opportunity to

know who the NRV News anchors are. Also we will gear the slogan towards a more ‘classy’

Radford because NRV News was coming into the news school year with news anchors and a

new attitude.

For our second promotional campaign, we will use the same idea using the pictures of the

anchors but change up the layout of the posters. We also will try to get across the point that

‘NRV News Covers All the News’. We ill use this slogan on our posters and then tell when the

show will air and on what channel and time.

Our second promotions are the table tents. Table tents will be placed in the dining halls

on campus to inform students of upcoming events. We think promoting NRV News in this way

will help make the students aware of the broadcast and hope to increase the viewer ship.

Lastly, our third way of promoting NRV News is through the student newspaper, The

Tartan. During our first promotional campaign we surveyed students to see what form of media

they rely on most and one of the top answers was The Tartan. The Tartan is published every

Wednesday for students and faculty to read. Before each news broadcast is to air ad will be

published in The Tartan.

With these three promotional strategies we are hoping to gain more awareness for NRV

News.

Public Relations/Publicity

For our advertising campaign we came up with a way to promote NRV News through

public relations. We decided to promote NRV News through a press release that is placed on the

RU Portal for students and faculty to see. Each time the students or faculty open the webpage to

access their email they will see the information regarding the NRV News broadcast.

In the press release we give the students an overview of NRV News and the surrounding

areas that the news team covers. We also tell the students what type of news the anchors and

reporters bring to the broadcast. These types are hard news, feature stories, and entertainment

around the region. Also we inform the viewers that there are three anchors and nine reporters.

These reporters travel to many places to get the latest news.

The press release also informs the students and faculty when NRV News will broadcast.

We give the dates and time of when the news will air along with the time and channel the

broadcast can be seen. As of right now, the news broadcast only airs on campus and not to off

campus students. Hopefully in years to come the news will be able to go off campus and give

those students a chance to see what NRV News in all about.

We feel that the press release is a very good source of promotions for NRV News.

According to our survey done at the beginning of the semester most of Radford University

students obtain information around the area from the RU Portal.

Evaluation

For our final evaluations we have a couple ideas. First, we want to come up with some

surveys. The first one is to see if the students actually see our advertisements. We will do this to

see if we place our ads in the right places, like the food courts, on the tables, on the Radford

Portal, and on television so that students will notice them. We then plan on coming up with some

post show surveys to send out to students, freshman to seniors, to see if there are any changes to

be made. Last, we will survey the students later on in the year to see if they have continued to

watch the program. We plan to ding this because we want to know if students watch NRV News

once because of the advertisements or if they actually enjoy it and the ads are not the only

reasons for watching the show. We also will talk with the newscast team to see if they have any

changes with their program and see if any of the changes improved the viewer ship of NRV

News.

We also will evaluate each other to see how we did with both of these campaigns as a

team. We want to be able to find out things that we did which were great and those that we could

have done better or differently. This will help our team when we get different clients and

hopefully allow us to improve each time.

Research

See the following pages.

Focus Group Questions

1. Do you watch ROC-TV?

2. Do you prefer a variety of news? What kind?

3. What time is convenient for a broadcast?

4. What topics, other than campus related, interest you?

5. Do you prefer interactive news?

6. What would make you more likely to tune in?

7. What do you not like about the show if you have ever watched?

8. How did you find out about NRV News/ROC-TV?

9. What is a good way to reach you/get your attention to let you know that the program is

going to be airing?

10. How often do you read The Tartan?

11. Do you listen to WVRU?

12. Do you use WHIM?

13. How often do you check your RU email?

Ad Practicum Survey

Sex: Male________ Year: Freshman:_____

Female______ Sophomore:_____

Junior:______

Senior:______

Do you live on campus? Yes ____ No____

Have you ever watched NRV News? Yes____ No____

If so, how did you find out about it? _______________________________________________

Do you watch ROC-TV? Yes____ No____

If so, how often? 1time/week____ 1-2 time/week___ 3 or more times/week____

What other forms of student media do you use? (Tartan, WHIM, etc.)? ___________________

How do you find out about most of the activities on campus? (Check all that apply)

RU Portal____ ROC-TV____ The Tartan____ WHIIM____

Calendar of Events_____ Flyers____ Other (please explain)_______

What is your favorite kind of news? (Check all that apply)

Sports____ Entertainment____ Politics____ Current Events_____ Local News______

Local Events_____ Campus Events_____ Crime Reports_____ World News____

Home Matters_____ Other(please explain)_________

Home many hours of TV do you watch every day?

0-1 hours____ 1-3____ 4-6_____ 7+hours_____

At what time do you watch the most TV?

Morning______ Afternoon______ Evening____

Survey Results

74 Radford University students were surveyed

41% of the students surveyed were male and 59% were female

18% of the students surveyed were freshman, 22% were sophomores, 23% were juniors,

35% were seniors, and 2% were graduate students.

27% of the students surveyed live on campus while 73% of them live in an apartment,

house, or with parents.

Out of all the students surveyed, only 12% of them had actually watched or heard of

NRV News.

Most of the students that had watched NRV News heard about it from flipping channels

while the others had heard about it from roommates, friends, and seeing it on ROC-TV.

7% of the students surveyed watch ROC-TV

Of those who watch ROC-TV, 40% of them watch it less than once a week and 60%

watch it 1-2 times a week.

8% of the students surveyed check their RU email less than once a week, 7% check it 1-2

times a week, and 85% check their email three or more times a week.

Most of the students surveyed don’t use any other forms of student media

The most popular student media is The Tartan, followed by WHIM, and bulletin boards.

77% of the students surveyed use the RU Portal to find out about the activities on

campus, 2% use ROC-TV, 38% use The Tartan, 4% use WHIM, 26% use the calendar of

events, and 47% use flyers around campus.

Other ways that students find out about activities on campus (in order of most popular):

word of mouth, sororities, friends, email, planners.

51% of students surveyed say that they enjoy news about sports

58% of students surveyed say that they enjoy news about entertainment

18% of students surveyed say that they enjoy news about politics

36% of students surveyed enjoy news about current events

26% of students surveyed enjoy local news

16% of students surveyed enjoy news about local events

18% of students surveyed enjoy news about campus events

20% of students surveyed enjoy crime reports

20% of students surveyed enjoy news about home matters

Another popular news subject is news about fashion

15% of students watch 0-1 hours of television each day

54% of students watch 1-3 hours of television each day

27% of students watch 4-6 hours of television each day

4% of students watch 7 or more hours of television each day

5% of students say that the morning is the best time to watch television

24% of students say that the afternoon is the best time to watch television

71% of students say that the evening is the best time to watch television

Other Research

JMU o Easy to find newspapers and media on the main pageo It is easy to get too All of it is online videos and news clipso The news on the webpage is called Madison (simple but good)o The student newspaper is called The Breezeo No site for news stations or radio stationso On the news website they have different links to what you want to view

VCU o Has the news right on the homepageo Called the VCU View and VCU News Service (a little boring)o Everything is online and it tells students about events that are going on o Still no actual radio or news stations

UVA o They have the news onlineo There are different links to different stories

Longwood o They also have information onlineo It is called The Bulletin (it tells about stuff that is going on)

Charts and Graphs

See the following examples.

Advertising Prices

Promotional Items

The First Campaign (pg. 34) News Release

The Second Campaign (pg. 35) News Release

FOR IMMEDIATE RELEASE

NRV NEWS

Radford, VA (October 2004) — NRV News of Radford University is back and hoping

for a successful year. NRV News’ first news broadcast will air starting on October 21st and run

through the 24th of October. The broadcast can be seen on campus during the hour of 11:00 pm

and will be aired on channel 15.

NRV News is hoping to have an excellent year. The news station consists of two

anchors. These anchors cover hard news, feature stories, and entertainment around the region.

The news crew also has one sports anchor and nine reporters. These nine reporters go out into the

community to bring Radford University students the news that is going on around them. The

reporters cover the New River Valley, Blacksburg, and Roanoke area. NRV News is committed

to keeping Radford University students up to date and aware of what is happening around their

area.

For more information contact Connie Henson, director of NRV News, Radford

University, (540) 831-6043

###

FOR IMMEDIATE RELEASE

NRV NEWS: Covering All the News

Radford, VA (December 2004) — NRV News of Radford University is back and hoping

for a successful year. NRV News’ second news broadcast will air starting on December 9th and

run through the 16th of December. The broadcast can be seen on campus during the hour of 11:00

pm and will be aired on channel 15.

NRV News is hoping for a successful year. The news station consists of two anchors.

These anchors cover hard news, feature stories, and entertainment around the region. The news

crew also has one sports anchor and nine reporters. These nine reporters go out into the

community to bring Radford University students the news that is going on around them. The

reporters cover the New River Valley, Blacksburg, and Roanoke area. NRV News is committed

to keeping Radford University students up to date and aware of what is happening around their

area.

For more information contact Connie Henson, director of NRV News, Radford

University, (540) 831-6043

###

Creative Advertisements

The First Campaign: Real Classy Posters Newspaper Ads Table Tents

The Second Campaign: Getting the Whole Story Posters Newspaper ads Table Tents

WANTEDNRV NEWS

FOR PROVIDING GREAT,

RELIABLE NEWS

CATCH THEM OCT. 21-24 ON CHANNEL 15 AT 11

P.M.

Do you want to know what’s going on around your area?

Watch NRV News on channel 15 at 11:00 p.m. on October 21st

through the 24th for the latest information and news.