nrf 2015

SEE BY

RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO

THE RECAP – FEBRUARY 2015

AT A GLANCE

THIS IS RETAIL BIG TRENDS

1. Make it personal2. Make it convenient3. Make it real4. Make it social5. Experience is everything

LESSONS LEARNED1. Know your customer2. No inventory3. Real time pricing4. Kill the checkout5. Brick is the new black6. And personalization the

new Omni channel 7. Next step ?

THIS IS RETAIL

#

RETAIL’S BIG SHOW – NRF 2015 SEEN BY HIGHCO | 3

Every shopping journey is made ofTOUCHPOINTS


Shoppers can interact with retailer through

PhysicalDigitalHuman

TOUCHPOINTS


So what if the POS is in the Pocket ?

Signage

Displays

Shelves

Productinfo Loyalty card

Checkout

Purchase history


Social

BIG TRENDS


MAKE IT PERSONAL


#1

Normal’s 3D Printed Earbuds

These custom-fit, 3D printed earbuds are made to fit each

person to help provide the perfect-feeling listening experience


#1 MAKE IT PERSONAL

http://youtu.be/m5lEs1rmKUI

Selfriedges Fragance Lab, UK

In Store ‘Lab’ offers assessment based Fragance

recommendations


#1 MAKE IT PERSONAL

Sephora Expands Digital Palette with Pantone Color-Matching Technology


#1 MAKE IT PERSONAL

http://www.sephora.com/color-iq#ooid=xrc2VpazrR1QAJMXk1wMwfb8doDNK3tz

Target Beauty Concierges

This service provides tips, suggestions, product

recommendations and helpful how-tos across skin care, hair

care and makeup


#1 MAKE IT PERSONAL

My muesli : your individual organic muesli

The first company globally to offer customized muesli

This concept enable customer to mix their favorite muesli from 80

ingredients


#1 MAKE IT PERSONAL

MAKE IT CONVENIENT


#2

The concept : an in-shop meal planner. The working prototype featured recipes on an iPad.

Once a customer chose a recipe, the ingredients needed for the selected meal would be clearly

illuminated by in-shelf LED lighting. Placing all the ingredients on one shelf helped customers reduce

shopping time significantly.

Woolworths is Australia’s largest supermarket chain and is Australia’s Fresh Food People.


#2 MAKE IT CONVENIENTShopping assistant

http://youtu.be/tlsmlpbLVJA

The Kroger mobile app puts convenience and

savings at your fingertips !It enables shopper to easily manage their

family's prescriptions (including pets)





Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience

this spring as part of a bigger commitment to enabling in-store engagement via mobile

devices.

https://promoaffinitydotcom1.files.wordpress.com/2015/02/montre-apple-fw.png

http://youtu.be/hmaV_Q-4r34


#2 MAKE IT CONVENIENTEasier access to promotions


#2 MAKE IT CONVENIENTImage Recognition


#2 MAKE IT CONVENIENTDelivery Express


#2 MAKE IT CONVENIENTDelivery Express

Amazon wants to curb warehouse clutter by

installing 3D printers on trucks

Ebay

Live Play allows the audience to shop from their seats


#2 MAKE IT CONVENIENTeverything shoppable

A shoppable barricade to engage future customers

Interactive “Coming Soon” signs let users shop from unbuilt stores


#2 MAKE IT CONVENIENTeverything shoppable

https://vimeo.com/109281002

LEGO

A vending machine dedicated to the brand in test in Brazil

This solution enables lego to issue coupons


#2 MAKE IT CONVENIENTeverywhere

http://youtu.be/gvgxnHx8BpA

Beauty Truck

The Fresh Kiss & Tell truck is parked around various Manhattan

doling out free sugar lip treatments and the chance to win

lots of cool prizes


#2 MAKE IT CONVENIENTeverywhere

MAKE IT REAL


#3

VIDEO WALL &

FITTING ROOM&

PAYMENT


#3 MAKE IT REAL

http://youtu.be/nt-QtpShMwk

The MemoMi mirror at the Intel stand lets you try on different colours,

compare two outfits, and see yourself doing a 360 degree turn.


#5 MAKE IT REAL

http://youtu.be/YVk6exK-oEs

DYLAN’S CANDY BAR

A revolutionary interactive technology enabling to track when customers

touch and pick up products, providing valuable insight into shopper behavior and the digital media that affects their

buying decisions.


#3 MAKE IT REAL

http://youtu.be/FpCzbBHky0o

DOVE

At Intel’s booth, a Dove end cap shelf demonstrated how videos can be

shown related to an item a customer picks up


#2 MAKE IT REAL


#3 MAKE IT REAL

MAKE IT SOCIAL


#4

Pizza Mogul is part of Domino’s digital revolution, moving away from being purely a pizza company,

and morphing into a digital retailerThis use of social gamification has given users

control over their experiences, allowing Domino’s most passionate advocates to interact with its brand, promote the brand, and be rewarded

accordingly.


#4 MAKE IT SOCIAL

http://youtu.be/AEeMZMFF4sc

Carlsberg's #BarBandits in-pub game

Wifi – Instagram – Digital screen


#4 MAKE IT SOCIAL


http://app.mlnewsletterfr.com/links/view/1250375/189698207/10385171/d0m7k4e/s6f4/5218579739/80/

LEGO When the brand become the hub !

LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans.

Called ReBrick, the social media platform is open for fans ages 13 and

up.


#4 MAKE IT SOCIAL

http://rebrick.lego.com/

SOCIAL MEDIA : THE NEW POS ?

Are social media the futur of retail ?

The challenge both for brands and social media : converting the touchpoint into real purchase


#4 MAKE IT SOCIAL

http://betanews.com/2014/09/08/twitter-tests-buy-button-to-allow-purchasing-via-tweets/

EXPERIENCE IS EVERYTHING


#5

Innovation distinguishes

between a leader and a follower

Steve JOBS

BRAND IS WHO YOU AREPRODUCT IS WHAT YOU SELL


Chief Experience Officer


Footwear retailer Uggs is trialling RFID technology in two US stores in a bid to improve engagement

and boost in-store experience.The shopper can also use the touchscreen to

enter their email address, and have a link to the product sent to them so that they can purchase the shoes later if they don’t want to buy in-store.


#5 EXPERIENCE IS EVERYTHING

http://youtu.be/LK2NkAKyVnM

Intel has deployed around 50 “Intel Experience” stations at Best Buy

locations across the country, showcasing the complex experiences that can be

built on Intel architecture. On the stand, the team demo’d the “Mix a new beat

with NeYo” station, that allowed visitors to use an Intel-powered 2-in-1 to remix

one of Ne-Yo's songs.



http://youtu.be/VSxk-DGw3t4

Cooking a great meal does not get any easier. Each dish comes with pre-packaged high

quality ingredients containing all that you need to prepare a tasty meal. Simply follow the

recipe card included with the package, and anyone can be a great chef tonight to serve

great dishes for yourself and loved ones!How it works:

1. Choose from 14 delicious original dishes2. Place your order before 3pm3. Pick-up from designated pick-up location





Asics placed a true ream New York subway in its latest flagship store in

New York

http://www.soparticular.com/wp-content/uploads/2014/10/asics-store-NY.jpg



Uniqlo's partnership with MoMA now extends into the realm of clothing. The first

lineup of SPRZ NY ("Surprise New York") features about 200 items displaying the

works of Andy Warhol, Jean-Michael Basquiat, Keith Haring, Jack Pierson, Jackson Pollack, Lawrence Weiner, Ryan McGinness

and Sarah Morris.In honor of the new collection, this location

remodeled its second floor. The SPRZ NY items are displayed in museum-like glass

displays, with plenty of room for customers to admire the art while they shop.

BucketFeet collaborate with artists from around the world to create apparel & footwear products that stand out and tell a story.





Harman’s rich legacy of innovation and design comes

to life in their Flagship that opened Nov 2013. Conceived as a product showroom with

a merchandising strategy focused on consumer

lifestyles - the product is organized by use featuring

interactive touchpoints.

THE APARTMENT by The LineDespite looking like the home of someone extremely cool and annoyingly glamorous, The Apartment is in fact a shop-able boutique. The project was brought to life by fashion stylists Vanessa Traina and Morgan Wendelborn as an extension of their online store The Line.



https://www.theline.com/apartment/quintessential_apartment

https://www.theline.com/

Oxfam is trying out a mobile phone scheme called Shelflife that lets customers find out the stories behind second-hand goods it sells.



http://youtu.be/l897sK8rSe0

FUTURE OF RETAILSelling vs Discovery

Functional vs EmotionalEXPERIENCE IS EVERYTHING


LESSONS LEARNED

KNOW YOUR CUSTOMER



# KNOW YOUR CUSTOMER

Supply chain of information ought to enable you to answer the

following questionsWho Why

What Where When How

KNOW YOUR CUSTOMER



DATA ANALYSIS TO PREDICT, NOT JUST REACT

CONSUMER DEMANDE SIGNALS > DATA MANAGEMENT > INSIGHTS > ACTIONS > VALUE



Real-time visibility into your storesI

Gathering data from video using strategically-placed cameras in the store, the VisionPoint Dashboard compiles interactive reports for cloud-based, real-time customer insights. An array of retail analytics such as traffic analysis, age and gender analysis, shopping time, and heatmaps allow merchants to capture shopper interest at every touch point. Combined with contextual data such as POS, retailers can gather information on conversion rate and generate business value.



http://youtu.be/EW4bcIGGvt0


# KNOW YOUR CUSTOMERFace recognition technology

The Emotion Sensing demonstration shows how using Emotionally Intelligent Virtual Agents to read emotions during

conversations in a retail setting can have a significant positive effect on customer

satisfaction



Watson’s retail projects both draw and draw on both Big Data and “dark data sources” (blogs, emails, social media, images,

etc.). Watson is also unique in its ability to process not just natural,

but also nuanced, language.



NO INVENTORY


Offering on demand delivery options that bring products straight

to the customer within a designated time

FRICTIONLESS FULFILLMENT


# NO INVENTORY

Gap to Test Online Ordering Inside Its Stores

It hopes to merge digital and physical-store shopping

Below, the Architecture of Gap Inc.'s SCMS PO System


# NO INVENTORY

http://martinfowler.com/articles/gap-scms-po/#testing

Diesel is piloting Demandware’s Digital Store Solution (DSS) in its NYC Soho store. If an item is not

available in the store, the associate can order it online on behalf of the

customer.


# NO INVENTORY

With inventory accuracy achieved by way of item intelligence, retailers can begin to

implement enhanced shopping experiences at all points of the shopper’s

journey. The shopping journey consists of the

following steps: Go Search Learn Try Buy Get

Each step of this journey is a chance for retailers to connect with customers in new

and exciting ways, all while collecting valuable data that drives better business

decisions

INVENTORY ACCURACY


# NO INVENTORY


# NO INVENTORY

http://youtu.be/rNyMWm3RBV4

REAL TIME PRICING


RETAIL PRICING CHALLENGE

Retailers have to cope with customers conducting real time

comparison shopping

1. Localized

2. Real time

3. Personalized


# REAL TIME PRICING

PowershelfAn intelligent shelf enabling store to

manage Prices, Inventory and Promotions


# REAL TIME PRICING

https://www.youtube.com/watch?v=LqYxayZschk


# REAL TIME PRICING

Digital signage, real time pricing and more : Indoor Geolocalisation – Merchandising – Loyalty programs …


KILL THE CHECKOUT


Digimarc® Barcodes significantly reduce the time customers spend in checkout lanes. How? The

package becomes the barcode.


# KILL THE CHECKOUT

http://youtu.be/XoJFXEUI-s8


# KILL THE CHECKOUT

Japanese tech giant Toshiba has revealed a biometric retail solution that simultaneously scans a shopper’s face and all their items at checkout,

potentially reducing transaction times to mere

seconds and kiling the checkout queue.


# KILL THE CHECKOUT

http://bcove.me/r9q961wt


# KILL THE CHECKOUT

http://youtu.be/jVpDcS1H6uE

Apple Pay expanding to thousands of vending machines, parking meters

SOON YOU CAN BUY A COKE FROM A VENDING MACHINE WITH APPLE PAY


# KILL THE CHECKOUT

BRICK IS THE NEW BLACK


1. Seamless blending online and offline retail experience

2. Allowing customer to shop where and how they want

3. Online tools are being adopted for in store use

4. Bringing the immediacy of online into brick and mortar world

ONLINE OFFLINE MASHUP


# BRICK IS THE NEW BLACK


AND PERSONALIZATION

THE NEW OMNICHANNEL

2015: The Year of On-demand, Personalized

Shopping

GameStop to deploy iBeacon

By moving smartphones close to beacons installed on store shelving, GameStop customers will be able to instantly receive real-time, customized offers via the retailer's app. As a result, customers will be able to receive digital content that is specifically tailored to their areas of interest while shopping inside a physical GameStop store.


# AND PERSONALIZATION THE NEW OMNICHANEL

http://youtu.be/wZmuSn3vkik

Mobile as a customer feedback channel – Solutions to get closer to customers


# AND PERSONALIZATION THE NEW OMNICHANEL


NEXT STEP

Stores may have found the vulnerable soft

Tissue of Amazon : Its lack of stores

This is the revenge of the brick


# NEXT STEP


# NEXT STEP

Alibaba is testing drones to deliver ginger tea ordered from

its Taobao e-commerce website


# NEXT STEP

nrf 2015

Marketing

big trends retails big

personal retails big

convenient retails big

ingredients retails

makeup retails big

pets retails big

retail big trends

shopping time