november 5, 2011lmpinc.co/wp-content/uploads/2016/12/fc_recap2011.pdf · dream reapers haunted...
TRANSCRIPT
November 5, 20118240 N. Austin Ave. Fear City
Re: Message from The Mayor
HELLO NOVEMBER!What a month October was, I have never worked so hard and had so much fun at the same time. The idea of “Fear City” started out in a simple conversation between Jim Lichon and I when we worked to-gether for the first time: “What I would really like to do some day is to open a Haunted House” That’s it, that simple, that short a sentence.
Who would have thought a year and half later, not only did we open a Haunted House, but Fear City is ranked #13 on hauntedhousechicago.com, A head of established Haunted Houses! Who would have thought that we would find over 100 people crazy enough to work for us, take ownership in their roles at Fear City and make Fear City a part of their lives.
Who would have thought that an icon in the Haunt Industry would find us, believe in us, and go to such lengths out of friendship.
Who would have thought that I would want it to be October all over again!
Thanks to everyone for a GREAT 1st year!
Love you all,
The Mayor
The FEAR CITY Council:
Charles Grendys / Co-Owner• OwnerofBigCitySets,Inc.,a33,000sq.ft.setbuildingshoponChicago’swestsidesince1995.• Constructioncoordinator/MasterCarpenterformovies,commercials,musicvideos,theatreand
printads.• Moviecreditsinclude:TheUntouchables,MidnightRun,Poltergeist3,TheRiteandmuchmore.• Commercialcreditsinclude:Nike,Victoria’sSecret,Coca-Cola,VitaminWater,CoorsLight,toname
afewfavorites.• Creditedwithover55airedSuperBowlcommercials.• CurrentmemberoftheMotionPictureStudioMechanicsLocal476Union
Jim Lichon / Co-Owner• SetDecoratorforHarpoStudios.• 2008-09Emmy®AwardNomineesforBestArtDirection.(OprahWinfreyShow)• 2009-2010Emmy®AwardWinnerforBestScenicDesign/ArtDirection/SetDecoration.• StaffmemberofHadesHauntedHouseandScreamFestHauntedHouse.• Urbanfarmerandchickenowner.• PropMasterfor50productionsatSteppenwolfTheatreCompany.• Commercialstylistcreditsinclude:Victoria‘sSecret,CareerBuilder,AllstateInsurance,Corona
BeerandLevi’salongwithmanyothers.
Aaron Heeter / Production Manager• 8yearsexperienceinChicagoTheatre,includingtheSteppenwolfTheatreCompany,TechnicalDirectorat
DruryLaneWTP,andStageManagerSubforChicagoCompanyofWickedandAltarBoyz.• ProudmemberofAEA.• ProductionSupervisoratDruryLaneWTP.• 6yearsProductionDesigndepartmentatHarpoStudios(TheOprahWinfreyShow).• OriginallyfromthesmalltownofDowagiac,MI(pointstoit’slocationonhispalmofhisright
hand),andisproudoftheireffortstopromotethearts.dogwoodfinearts.org
Tony Duffy / Director of Marketing and Sponsorship• PrincipalatLightingManPromotions,LTD./All-Actionsports.com/FEARmarketinga$1M+privately-
ownedeventmarketingcompany.• Accomplishedvisionary,profit-drivenandfinanciallysavvyexecutivequalifiedby15+yearsofvisibleachievementsin
entertainmentvenues,production/promotionalplanning,eventmanagement,actionsportsandinnovativemarketingstrategies.
• Clientlist,venuesandeventequitiesincludeDraft/FCB,RedBull,MonsterEnergy,MitsubishiMotors,CoorsBrewingCompany,MoetHennessy,Nintendo,Lollapalooza,HardRock,Ozzfest,MLB,NFL,NBA,ActionSportsAthletesandpersonalitiesfromMusic,TelevisionandMotionPictureIndustry.
Eamon Madigan / Creative Marketing Manager• BAintheFineArtsfromColumbiaCollegeinChicago.• Accomplishedindigitaldesignandtraditionalfineart.• HandsonexperienceinvisualwindowdressingprojectsforGucci,FerragamoandOldNavy.• DesignDirectoratAlaCarteEntertainmentforsevenyearsoverseeingbothtraditionalandnewmedia
marketingmaterialsfora35storerestaurantandentertainmentvenueoperation.• Founder,76DesignInc.servicingclientssuchasLightningManPromotions,LLC,OfficeMax,The
MarketingStore,ReMax,WeberShandwick,SABMiller,NicolasFeuilletteChampagne,EUWineGrowers,OldNavy,CollaboractionChicago,VirginAtlantic,LGandahostofotherregionalandnationalclients.
• Founder,4d5wInc.currentlyprovidingahostofclientswithdesignandwebbasedmarketingsolutionsthatconnectbusinessneeds,brand/serviceDNAandconsumers’lifestylesthroughdesigninsight,webtacticsandsocialmedialeverage.
Joe Jensen/Cast Development Director• 40yearsofdesignandwritingexperienceinhauntedhousesandtheatricalproduction.• Hisdesignworkhasincludedsome30hauntedattractions,50ormoretheatricaldesigns,
theHauntedAmericawebsite,andnumerousmusicvideos,filmsandvariouswebsites.• HiswordshavebeenfeaturedinHauntedAttractionMagazine,NewYorkTimes,WallStreet
Journal,EntrepreneurMagazine,andonallthemajortelevisionnetworks.• InadditiontohiscontributionstoFearCitythisseasonasconsultant.Heispresentlyabout
tolaunchacloudcontentcompanythatwillfeaturebothinteractiveproduct,contentpro-ducingtoolsandtraditionalfare.
Julia Shell/Press Relations• Focusoneventsandentertainment,includingdining,nightlife,music,fashion,health,fitness,sports
andtechnology,sheoffersservicesforallmagnitudesofbusinessandideasforallbudgets.• Fromproductlaunchtograndopeningstofundraiserstoeventsofallsizes,forFortune500
companiesormom-and-popshops,shebringsmediaattentiontoherclients.• ShehasassistedsuchlargecorporationsasBallyTotalFitness,AT&TWireless,AlaCarteEntertainmentres-
taurantandnightlifegroup,LodgeManagementGroup,CLEARWireless,USARugbyandtheChicagolandAreaAffiliateofSusanG.KomenfortheCure,aswellasawidevarietyofsmallandgrowingbusinessesintheChicagoarea.Hervastcontactsinprint,television,radioandonlinemediaprovideherclientswithexposurethatdeliversresults.Publicityisherpriority.www.JuliaShellPR.com
Dustin Efird / Production Designer• ScenicDesigneratHarpoStudios• 2008-2009Emmy®AwardNomineesforBestScenicDesign.• 2009-2010Emmy®AwardWinnerforBestScenicDesign/ArtDirection/SetDecoration.
Micki LeMieux / Sculptor• SculptureandFineArtsDesignerfordesignsincludingChicagoPublicSchools,ChicagoField
Museum,EvanstonArtCenter,ChicagoDept.ofCulturalAffairs.
Amy Jackson / Asst. Production Designer/Graphics• ScenicDesigneratHarpoStudios• 2008-2009Emmy®AwardNomineesforBestSetDecoration.• 2009-2010Emmy®AwardWinnerforBestScenicDesign/ArtDirection/SetDecoration.
Sara Gentile / Special Effects• DegreefromColumbiaCollegeinTechnicalTheatre.• WorkedatHarpoStudiosfor7yearsasalighting&stagetechnicianthenmovedintotheproductionofficeto
facilitateflowofproductionservices,fromcrewingandorderingmaterialsneededforshows.• Freelancedwithmultiplespecialeffectscompaniesthatdealwithpyrotechnics(indoor&outdoor),
lasers,flame,CO2/cryogenic&confettieffects.• 8yearsasaspecialeffectslead,shehasworkedforcountlesscorporateevents,professional
sportingteamsfortheNHL,AHL,NBA,AFL,&NFLincludingacoupleofSuperBowls.ShehasalsotoureddoingpyroforDestiny’sChild,Nsync,&Eve.OthermusicalperformersarePrince,Pink,DixieChicks,TimMcGraw,FaithHill,BrittanySpears,98Degrees,BoysIIMen,P.Diddy,Shakira,MissyElliott,TobyKeith,JoDeeMessina,RickyMartin,LennyKravitzinwhichledhertodospecialeffectsforsomeMTVAwards,VH1Awards,&TheCountryMusicAwards.
Samantha Eaton / Webmaster +• ExperiencedinmanyrolesinhauntedhouseswiththelocalJayceesforwellover10years.• Alternativemodelwithquirkyhobbies&unusualpassionsincludingseveralbands,multiple
independentfilms,andaplethoraofphotographersutilizingheruniquepersonality.• Forthepasttenyears,shehasownedthewebdesign&ITconsultationfirmPinkPwnyDesignsspecial-
izingineclecticanddiverseclientssuchasmusicians,artists,actingpersonalities,andentrepreneurs.• Madskillsinallwebdevelopmentplatforms,searchandsocialintegrations.
Jeremy W. Floyd / Costume Design• MFAinStageDesignfromNorthwesternUniversity.• MAinDramaticTheoryandCriticismfromtheUniversityofKentuckyandaBFAinDesignand
TechnologyfromtheUniversityofSouthAlabama.• RecentcreditsincludecostumedesignsforPornography(Steep),MurderforTwoandShortShakes!Macbeth
(ChicagoShakespeareTheater),GutBucketBlues(TrueColorsTheater,Atlanta),HarrietJacobs(KansasCityRepertoryTheater),TheHotMikado(DruryLane),andGodspell,AMidsummerNight’sDream,andTheHandmaid’sTale(NorthwesternUniversity).www.jeremywfloyd.com
Travis Shupe / Co-Lighting Designer• BFAinLightingDesignfromtheUniversityofNorthernColorado.• BasedinChicago,hemostrecentlyworkedastheEosProgrammerforTheOprahWinfreyshow
wherehewonhisfirstDaytimeEntertainmentEmmyAwardforOutstandingLightingDirection.• ProgrammerforTheOprahWinfreyshowwherehewonhisfirstDaytimeEntertainmentEmmy
AwardforOutstandingLightingDirection.• NationalaccomplishmentsincludeworkwithcompaniessuchasIntelligentLightingCreations,Allure
Designs,TheSantaFeOpera,GoodmanTheatre,andThreeSixtyEntertainment.
Lee Fiskness/Co-Lighting Designer• 10yearsexperienceworkingasaLightingDesignSupervisoratTheSantaFeOpera,inNewMexico.• HereceivedaMasterofFineArtsinLightingDesignfromNorthwesternUniversity.• JeffNominatedLightingdesignerforhisworkwithNextTheatre• Localaccomplishmentsforlightingdesignworkingwithcompaniesincluding:LookingglassTheatre,
NorthlightTheatre,AboutFaceTheatre,andMilwaukeeRepertoryTheatre.• NationalaccomplishmentsincludeworkwithLincolnCenterforthePerformingArts,ThePortland
Opera,OperaColorado,andTheGuthrie.
Jill Glaser / Lead Makeup Artist• AnIllinoisstate-certifiedfreelancemakeupartist,workinginandaroundtheChicagoarea.Jillworks
primarilyincommercialfilm,video,TVandprint,specializinginpreciseapplicationsforthedemandsofhighdefinition.JillisemployedbyphotographersandagenciesretainedbySears,Costco,ComEd,HarrisN.A.,StateFarmInsurance,andmanyothercompaniestoonumeroustomention.
The Plan, Partners and sponsors:Theentireprojectwasextremelyambitiousinitssizeandscopeincontrasttothetimeline.NOTHINGexisted6monthsagobesidesthe“idea”androughconcept.WedevelopedandproducedtheFEARCITYbrand,amultifacetedmarketingcampaign,anenvironment,showandcastintheconfinesof40,000sq.ft.justlikethat!Asmallarmytoiledinthesceneshopbuildingflatafterflatalongsidepropmasterscreatingandrepurposingallmannerof“setdressings”.Costumerssketchedandcuratedourcharacter’sgarb.Audio,lightingandSFXteamsmechanizedthescenes.Allthewhilewefuriouslycreatedcontentandbrandmessagingwithphoto/videoshootsandgraphicdesign.Ourbusinessunitandownersworkedtirelesslywiththehostvillage,landlords,FireMarshall,Insuranceagents,Accountantsandlawyerstobringthebizpartstolife.Presto!Thenewerahasbegun!
Our Partners and Sponsors:
Thanks to all for their supportMonsterEnergy,JellyBelly,CityBeverage,FantasyCostumesHQ,ViennaBeef,Pequod’sPizza,MakeUpFirst,TheRebuildingExchange,GlobalAdrenaline/HauntedHotelBall,BringerInnandBar1Events.
Thanks to all the other haunts that traded promotion with us and gave us great support and feedback our first year out! TheRealmofTerrorHauntedHouse,DreamReapersHauntedHouse,StatesvilleHauntedPrison,EleventhHourHauntedHouse,AsylumExperiment,ScreamScene,NilesHauntedHouseScreamPark,HauntedHouseChicago.comandahostofothers.We thank you.
THE RELEASE: FEAR CITY: CHICAGO’S NEWEST, LARGEST, CLOSEST AND MOST STARTLING HAUNTED ATTRACTION
(MORTON GROVE, IL)–ThisHalloweenseason,thefeariscomingtoChicagoland.Itisnotyourtypicalfear.Itisnotforthefaintofheart,anditisnotforchildren.Itis40,000squarefeetofinteractivethrillsandchills,anditwillnotonlyfrightenyou,itwilldisturbyouand,attimes,itwillmakeyouquestionyourbeliefs.ThisisFearCity.
FearCityisabrandnew,hauntedattractionlocatedaboutfifteenmilesfromdowntownChicago.Over50liveactorswerecastintorolestoroamthestagesandmazesdrivenbythrillingaudio,lightingandvideoeffects,astheyinteractwiththeaudienceforanunheardof30minutespershow.FearCitytakesyouonaride,literally.ItbeginsontheoutskirtsofChicago,witheachgroupboardingan“el”traincar,wherewillingparticipantswillmakestopsataseedyUptownclinic,ahotelinCicero,graffiti-marredalleyways,ascrapmetaljunkyard,aFultonMarketslaughterhouse,a“Blago”clownhouseandmidwayoffun,aChicagoairportandeventhe“FriendlyConfines”ofthenorthside,justtonameafewChicagothemesinFearCity.
TheFearCityCounciliscomprisedofEmmy®Awardwinnersutilizingmotionpicturespecialeffects,reclaimedtelevisionsetsandsoundstages(yes,FearCityisenvironmentallyconscious)andBroadwayleveltheatricalmakeupandcostumes.ThequalificationsoftheFearCityCouncilareunsurpassed,andtheyhaveworkedtirelessly,liketheundead,tocreateabewitchingexperiencelikenoother.[For a full list of the impressive Fear City Council credentials, please visit this direct link: http://fearcitychicago.com/privacy-policy-2]
TicketstoenterFearCityarenowonsale.Ticketsare$25forgeneraladmissionand$35forVIP,whichincludesanextraroomofterrorandrushentry,avoidingthelineofthemass-es.However,waitinginthelineprovidesanotherlevelofinteractiveinvolvement,astheun-deadwillentertainthosewaitingintheFearCityMall,astheyprovidephotoopportunities.FoodfromPequod’sPizzaandViennaBeefHotDogsalongwithdrinksandothersnackswillalsobeavailableintheindoor,climatecontrolled,waitingarea.
FearCitywillopenonSaturday,October1andrunthroughHalloween,Monday,October31.Pleaseseetheirwebsiteforspecificdates,hoursandticketpurchasesatwww.FearCityChi-cago.com.
WHAT: Fear City - A Haunted AttractionWHERE: 8240 North Austin Avenue, Morton Grove, Illinois 60053WHEN: October 1, 2, 7, 8, 9, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 28,
29, 30 and 31HOURS: Sunday through Thursday: 7pm to 11pm
Friday and Saturday: 7pm to 12am Sunday, October 30 and Monday, October 31: 7pm to 12am
RUN TIME: Approximately 30 minutes per experienceCOST: $25 General Admission/$35 VIP - Free ParkingAGES: Recommended for ages 13 and up
By the Number: October 1 - October 31stAttendanceforthe21dayrunwasinkeepingwithourprojectionsandwearegratefultoenterthemarketonourcues.OuroverallmarketingimpressionsforFearCityandourpartnersandsponsorsnumberedinthemillions!
Facebook.com/FearCity & www.FearCityChicago.comFacebookDailyReach 21,000avaragedaily(Oct.5th-Oct31)FacebookFriendsViralReach 808,306FacebookDailyPostsAverage 4Fearcitychicago.com 26,399UniqueVisitorsFearcitychicago.com 3.5PageviewsperUniqueVisitorAverage
Comcast “TV”zonespotsthroughoutregiononMTV, MTV2,ESPN,SYFYandotherdemographic appropriatechannels850,000+(5WeekRun, 988Total:30secSpots)
ClearChannel/103.5andLiteFM 25,000websiteimpressions+5000emails Daily:15&:5promotionalannouncements
AMradioprogram 30X:30commercials,OnAirMentions Emailreachthousands,OnAirinterview
WGTR Liveremoteprogramming
MancowShow OnAirInterview&PostShowBlogposts 35Konlinereach
IllinoisEntertainer 11/4Pagead-40,000Circulation DigitalSubs-2000additional HweenHauntGuide-3300reach
BoiMagazine 60kPrinted-2XfullpageAds 20kMonthlyViewers-2XDigitalversion
PrintCollateralReach 50KFlyer/500Posters
500+retailoutlets,inkindtrade withotherseasonalattractions
CityBeverage/MonsterEnergy integratedpromotionalprogramwithtexttowinin retailstoresthroughouttheregionover100pairsof ticketsawardedthroughTTW
DiscountingPrograms buywithme.com&dealfind.com
Groupsalesandemailblasts Bar1,MedusaDays,LodgeGroupnightlifeHighSchoolBoosterPrograms Corporaterelationswithdiscountcodesformajor areabusinessintranetsitesi.e.DraftFCB,Allstate
ChicagoFun.com 2500Viewersdaily
YOUTUBE over12,000viewsofourcommercial
andotherlimitedreleasetrailers.
GlobalAdrenaline’s Strategicpromotionalpartner-FCmarkson
“Haunted Hotel Ball” allcollateral,mentionsonB96,Additionalearnedmedia,
FeaturedinHHBwebsite,SMgiveaways,emailcampaigns,
FB,TwitterandStreettreamdistributionofFCprint
throughoutregion400+lifestyleoutlets
HauntListings www.realmofterror.com,HauntedHouse.com, illinoishauntedattraction.com,hauntedillinois.com,
hauntedhouseschicago.com
GENERAL MARKET POSTER 11X17”
TEXT TO WIN POSTER - CSTORE LOCATIONS
TARGET MARKET DROP IN FLYERS GENERAL & VIP ADMISSION TICKETS
Over 50 unique articles and segments across tv, radio, print and web
Over 50 unique articles and segments across tv, radio, print and web
Over 50 unique articles and segments across tv, radio, print and web
Over 50 unique articles and segments across tv, radio, print and web
Over 50 unique articles and segments across tv, radio, print and web
http://www.wgtrmedia.com/fear-city.htmlhttp://www.examiner.com/performing-arts-in-chicago/fear-city-scares-chicagohttp://www.thefeast.com/chicago/play/Fear-City-Haunted-House-Brings--132820913.htmlhttp://www.wbez.org/episode-segments/2011-10-28/weekly-guide-surviving-zombie-outbreak-paul-cosca-93570#http://timeoutchicago.com/things-to-do/this-week-in-chicago/14996951/ask-a%E2%80%A6-haunted-house-proprietor-emmy-award%E2%80%93winning-formerhttp://abclocal.go.com/wls/story?section=resources&id=8405041www.hauntedhousechicago.comtop13
http://www.facebook.com/event.php?eid=294923710535971#
http://www.wgntv.com/news/middaynews/chicagoscene/wgntv-chicago-scene-fear-city,0,6446048.storyhttp://www.avclub.com/chicago/articles/boo-the-av-club-guide-to-chicagolands-haunted-hous,62844/
http://www.myfoxchicago.com/dpp/entertainment/chicago-haunted-houses-apple-pie-contest-bucktown-weekend-time-out-2011101
http://chicago.curbed.com/archives/2011/10/14/fear-city-fun.php
http://www.chicagotribune.com/entertainment/theater/theaterloop/ct-ent-1012-fear-city-review-20111011,0,3061353.column?track=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+chicagotribune%2Fthetheaterloop+%28Chicago+Tribune+-+The+Theater+Loop%29&utm_content=Google+Feedfetcher
http://www.chicagonow.com/chicago-quirk/2011/10/the-best-haunted-house-in-chicagoland-fear-city
http://www.timeoutchicago.com/things-to-do/this-week-in-chicago/14974957/your-perfect-weekend-haunted-houses-apple-pie-cook-off-ho
http://www.chicagoist.com/2011/10/12/fear_city.php
http://www.chicagoist.com/2011/10/13/the_building_of_fear_city_part_ii.php
http://traveltips.usatoday.com/top-10-haunted-houses-illinois-100942.html
http://www.huffingtonpost.com/2011/10/04/chicagos-scariest-haunted_n_994792.html
http://www.windycitylive.com/episodes/Whats-on-Dec-w--Billy-Dec-September-29-October-5-:-Best-Events--Concerts--Parties--Games--Fests---/8372462
http://grayslake.patch.com/articles/looking-for-a-good-scream
http://www.count-gregula.com/haunt-reviews/Fear-City.html
http://www.themash.com/blog/news/2011/10/20/fright-plans/
http://www.redeyechicago.com/entertainment/dating/redeye-chicago-fall-dating-guide-20111019,0,2064914.story
http://www.chicagotribune.com/entertainment/events/ct-ott-1014-halloween-guide-20111013,0,3027210.story
http://www.wbez.org/content-categories/97857
http://www.facebook.com/photo.php?v=2425524633187&set=vb.114543975287885&type=2&theater
http://www.facebook.com/photo.php?v=2425515232952&set=vb.114543975287885&type=2&theater
http://niles.patch.com/articles/get-your-halloween-frights-early-at-fear-cityhttp://niles.suntimes.com/entertainment/8020889-421/arts-and-entertainment-calendar-for-oct-6.html
http://www.youtube.com/user/MortonGroveILyt#p/u/1/QqWlMPIddsk
www.youtube.com/fearcityhaunt
A special thanks to our cast and crew
See you for the Apocalypse 2012
Tony Duffy for Press/Marketing inquiries312 560 5712