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Sameer Parulkar Senior Product Marketing Manager November 2017 Microservices, Containers, APIs & Integration Day

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Page 1: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

Sameer ParulkarSenior Product Marketing ManagerNovember 2017

Microservices, Containers, APIs & Integration Day

Page 2: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

● Changing world of integration● New architectural approach - Agile integration● Agile Integration in action - customer examples● Red Hat technology stack● Wrap up

2

What we will cover

Page 3: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

THE CHANGING WORLD OF INTEGRATION

Page 4: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

4

THE WAY WE DO BUSINESS HAS CHANGEDTHE NUMBERS TELL THE STORY (AND IT’S NOT OVER YET)

90%of all data was created in the last 2 years [1]

BIG DATA

77%of Americans

own a smartphone

[2]

MOBILE

85%of customers

making a major purchase start

online [3]

SOCIAL

41%of enterprise

workloads are running on

cloud [4]

CLOUD

29Bdevices

connected to the internet by 2022 [5]

IoT

$284Bin mobile

commerce in the US by 2020. [6]

API ECONOMY

[1] IBM, 10 Key Marketing Trends for 2017, Dec 2016. [2] Pew Research Center, Mobile Fact Sheet, Jan 2017. [3] Synchrony Financial, 2016 Major Purchase Study, Dec 2016. [4] 451 Research, Voice of the Enterprise: Cloud Transformation, September 2016. [5] Ericcson, Ericcson Mobility Report, Nov 2016.

[6] Business Insider, The Rise of M-Commerce: Mobile Shopping Stats & Trends, Dec 2016.

Page 5: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

5

Software is Eating the World

“The big question is always, Do we car manufacturers learn to become tech

companies more quickly than a tech company learns to be an automotive player?”

Peter Schwarzenbauer, a member of the BMW management, https://www.nytimes.com/2017/02/08/business/germany-bmw-daimler-volkswagen-uber.html?smprod=nytcore-ipad&smid=nytcore-ipad-share

EVERY COMPANY NEEDS TO BE SOFTWARE COMPANY

Page 6: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

6

MORE SOFTWARE: INCREASING DIGITAL TOUCHPOINTS

MORE INDEPENDENTLY DEVELOPED, SILOED, CUSTOMER FACING APPS

8%

43% have 10 or more digital touchpoints

have 100 or more digital touchpoints

Source: Henry Peyret for Forrester, Brief: Architect For Digital Operational Excellence, Aug 2016. https://www.forrester.com/report/Brief+Architect+For+Digital+Operational+Excellence/-/E-RES132241

Page 7: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

7

DIGITAL LEADERS INTEGRATETHEY FOCUS ON BRINGING TECHNOLOGIES TOGETHER

"Only a small percentage of companies will gain competitive advantage from SMACIT [social, mobile, analytics, cloud, and

Internet of things] technologies. Those that do will focus less on the individual technologies and more on how they rally all those

technologies, in unison, to fulfill a distinctive purpose."

HARVARD BUSINESS REVIEWJan 2015

Source: Jeanne W. Ross, Cynthia M. Beath, & Ina Sebastian for HBR, https://hbr.org/2015/01/why-nordstroms-digital-strategy-works-and-yours-probably-doesnt Jan 2015.

Page 8: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

8

NEED TO INTEGRATE APPS WHERE DEPLOYED

Source: IDC InfoBrief Agile Integration for Today’s cloud-enabled enterprise, https://engage.redhat.com/agile-integration-cloud-s-201711061616 Oct 2017.

There isn’t one dominant cloud 45% run bespoke applications in a private

cloud or are implementing within 12 months

Page 9: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

WHY TRADITIONAL INTEGRATION IS FAILING

Centralized Integration

Mainframe AS/400

● What we’ve been told○ Centralize integration○ Leverage proprietary connectors○ Solve the N^(N-1) complexity

● But with µSVC, Mobile, Cloud, New Scenarios○ 1000’s of apps becomes 100k’s of µSVC○ N^(N-1) is simply hidden in one box and

centralized integrations can’t scale ○ Connector mgmt is a burden○ Centralized governance destroys agility○ Developers hindered by Integration

Page 10: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

WHAT IS NEEDED? API ENABLED FASTER INTEGRATION

CENTRALIZED ESB

Hybrid Platform

API

Policies, Analytics, and Ecosystems

Mainframe AS/400

Page 11: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet
Page 12: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

COMMON CHALLENGES IN MODERN IT INFRASTRUCTURE

Integrate SaaS Apps

Extend Legacy Apps

Customer and Partner Access

IoT Devices and Architectures

Enable Customer Facing Apps via Many Channels

Data Access for Business Users

Page 13: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

Succeeding at this requires a long term strategic platform

approach...

Page 14: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

14

AGILE IN INTEGRATIONMake your platform agile…not just your software

The application of the agile methods and practices for the purpose of integrating systems, using platforms specially suited for the principles both of agile software development and for productive integration.

Integrating services, apps, APIs and data in an agile way is a solid foundation for competitive advantage

Page 15: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

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THE THREE PILLARS OF AGILE INTEGRATION

DISTRIBUTEDINTEGRATION

-LIGHTWEIGHT-PATTERN BASED-EVENT ORIENTED

-COMMUNITY SOURCED

FLEXIBILITY

CONTAINERS

- CLOUD NATIVE SOLUTIONS-LEAN ARTIFACTS,

INDIVIDUALLY DEPLOYABLE- CONTAINER BASED SCALING

AND HIGH AVAILABILITY

SCALABILITY

APIs

-WELL DEFINED, REUSABLE,AND WELL MANAGED

END-POINTS-ECOSYSTEM LEVERAGE

RE-USABILITY

Page 16: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

●●

Bring integration to where it is needed rather than centralizingDISTRIBUTED INTEGRATION PROVIDES FLEXIBILITY

E S B

Lightweight Integration gives organisations the flexibility to rapidly react to business changes.

Page 17: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

● Develop and deploy cloud native apps● Modernize existing apps● Test and deploy iteratively (CI/CD)● Scale apps or components as required● Capturing services in containers allows

separate teams to deploy and speed up development

Develop, deploy and manage Scalable Apps

CONTAINERS PROVIDE SCALABILITY

Page 18: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

● Well-defined, shareable, reusable interfaces● Access control for different scopes: internal,

partner, public● Automatic discover● Security on the interface level● Manage APIs as products● Interface documentation

Control and Visibility are KeyAPIs CREATE REUSABLE INFRASTRUCTURE

Page 19: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

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PLUS DEVOPS CULTURE AND TOOLSETS

DISTRIBUTEDINTEGRATION

-LIGHTWEIGHT-PATTERN BASED-EVENT ORIENTED

-COMMUNITY SOURCED

CONTAINERS

- CLOUD NATIVE SOLUTIONS-LEAN ARTIFACTS,

INDIVIDUALLY DEPLOYABLE- CONTAINER BASED SCALING AND HIGH

AVAILABILITY

APIs

-WELL DEFINED, REUSABLE,AND WELL MANAGED

END-POINTS-ECOSYSTEM LEVERAGE

FLEXIBILITY SCALABILITY RE-USABILITY

Page 20: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

Critical Journey for Most Organizations

Page 21: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet
Page 22: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

Red Hat OpenShift Container PlatformRed Hat 3scale API Management PlatformRed Hat JBoss Enterprise Application Platform

Red Hat JBoss FuseRed Hat Gluster StorageRed Hat OpenShift Dedicated

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TRANSPORTATION/EMEA

SOLUTIONMigrated several of its IT systems to the cloud to become more flexible, secure, and efficient.

WHY RED HATWanted to select open source software that was backed by support from a trusted vendor. Created API foundation for seamless handoff between the airport and its partners.

RESULTS● Achieved quick development and deployment ● Gained support for more agile processes through self service capabilities ● Made flight, baggage, reservation, and other data available throughout the airport

and to all partners

CHALLENGETo become best digital airport and improve passenger experience

PRODUCTS & SERVICES

Source: Red Hat case study, Amsterdam Airport Schiphol builds agile cloud with Red Hat, August, 2017.

Launched a new cloud platform in

10 days and cut development time for new services and APIs

by

50% Red Hat SatelliteRed Hat Consulting

Page 23: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

Red Hat OpenShift Container PlatformRed Hat CloudForms

Red Hat JBoss FuseRed Hat Gluster Storage

23

Government/NA

SOLUTIONEstablished BC Developers’ Exchange, a forum for open source collaboration between the public and private sector—and citizens. Opportunity for citizens to access project information in real-time and provide feedback.

WHY RED HATWith Red Hat solutions, the province can meet strict data sovereignty laws and protect sensitive data while providing information and resources to developers.

RESULTS● Can support agile, collaborative development following a DevOps approach● Create and update services faster, and balance innovation with security

requirements

CHALLENGENeeded to develop innovative public services faster to meet evolving demand and improve its user experience

PRODUCTS & SERVICES

Source: Red Hat customer success story, Government of British Columbia uses open source to improve citizen services, May, 2017.

Red Hat Enterprise LinuxRed Hat Consulting

“Red Hat has done a really good job setting the stage for us to be successful across multiple vendors and platforms. It’s been a refreshing way to relate to a vendor. It feels much more like a partnership.”

- PETER WATKINSCO-FOUNDER AND EXECUTIVE DIRECTOR OF THE BC DEVELOPERS’ EXCHANGE

Page 24: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet
Page 25: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

25

THE TECHNOLOGY OF THREE PILLARS

...

DISTRIBUTEDINTEGRATION

LIGHTWEIGHT, PATTERN BASED, EVENT

ORIENTED,COMMUNITY SOURCED

CONTAINERS

CLOUD NATIVE SOLUTIONS, CONTAINER

BASED SCALING AND HIGH AVAILABILITY

..

.

APIs

WELL DEFINED, REUSABLE,

AND WELL MANAGED END-POINTS,

ECOSYSTEM LEVERAGE

Page 26: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet
Page 27: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

TAKE AWAY

Agility is crucial throughout IT infrastructure: not just in software

development!

Page 28: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet

WHAT NEXT ?

Page 29: November 2017 Senior Product Marketing Manager Sameer …€¦ · online [3] SOCIAL 41% of enterprise workloads are running on cloud [4] CLOUD 29B devices connected to the internet