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November 2 nd

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Page 1: November 2 nd. 1 Which of the following is an advantage of choosing TV as a medium? a. Low Selectivity b. High Absolute Cost c. Low Cost Per Exposure

November 2nd

Page 2: November 2 nd. 1 Which of the following is an advantage of choosing TV as a medium? a. Low Selectivity b. High Absolute Cost c. Low Cost Per Exposure

1 Which of the following is an advantage of choosing TV as a medium?

a. Low Selectivity

b. High Absolute Cost

c. Low Cost Per Exposure

d. Short Message Life

Page 3: November 2 nd. 1 Which of the following is an advantage of choosing TV as a medium? a. Low Selectivity b. High Absolute Cost c. Low Cost Per Exposure

2. What is one of the disadvantages of outdoor advertising?

a. Location Specific

b. High Repetition

c. Easily Noticed

d. Short Exposure time

Page 4: November 2 nd. 1 Which of the following is an advantage of choosing TV as a medium? a. Low Selectivity b. High Absolute Cost c. Low Cost Per Exposure

3. The Jerry Springer Show is an example of a(n)

a. Network show

b. Off-network syndication

c. First-run syndication

d. Advertiser-supported or barter syndication

Page 5: November 2 nd. 1 Which of the following is an advantage of choosing TV as a medium? a. Low Selectivity b. High Absolute Cost c. Low Cost Per Exposure

4. Which of the following is a way to avoid zapping? a. Placing action sequences before

the opening credits and commercials

b. Increasing viewers’ involvement with the program

c. Using commercial that are designed to look like a minishow

d. Using hybrid commercials that are part show promotion and part ad

e. All of these are ways

Page 6: November 2 nd. 1 Which of the following is an advantage of choosing TV as a medium? a. Low Selectivity b. High Absolute Cost c. Low Cost Per Exposure

5. Which team beat their cross-town rivals in football for the first time since 2000?

a. Crescent Valley Raiders


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