northwest mra topline newsletter - fall 2012
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The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
Fall 2012
IN THIS ISSUE OF TOPLINEMessage from the President Chris Robson _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Editor’s Note Brian Parker _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Q&A with Andres Grunbaum_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
#MRX _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Upcoming Events Calendar _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
MRA meets Susan Reale _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Q&A with Robert Beanland _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Financial News and Notes _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
TOPLINEFALL 201 2
TOPLINE Fall 2012
A Sustainable You
Welcome everybody to the 2012-‐2013 year of the Northwest Chapter of
“As you can see, we are a part of the Industry eco-system”
Chris Robson, Northwest MRA
The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
Message From The President
Chris RobsonParametric MarketingPresident, NorthWest MRA
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
Brian ParkerEditor’s Note
The NorthWest Marketing Research Association
Brian ParkerwatchLABEditor, NorthWest MRA
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
Q&A
Q: How did you come to make a career in the fieldof Market Research?
Q: If you had to impart wisdom to someone new to the field of Market Research, what wouldit be? Do you have any memorable stories of lessons learned the hard way?
Q: What part of this field do you find the most satisfying? What part do you find mostfrustrating?
A:
with Andres Grunbaum
A:
Andres GrunbaumPurePro!le
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
Q: What is the name of your company and what do you consider your team’s specializationin the field?
Q: Why have you chosen to volunteer your time with the NWMRA?
Q: Why have you chosen to volunteer your time with the NWMRA?
Q: What are you looking forward to most while working with the NWMRA this year?
Q: Tell us something interesting about you.
A:
A:
A:Q: Of all of the past NWMRA events you have attended, which was the most memorable,and why?
A:
A:
A:
A:
The NorthWest Marketing Research Association
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
Q: How long have you been in Market Research?
Q: Are you doing research online as well as in person?
A:
A:
The NorthWest Marketing Research Association
Susan RealePartner, Senior ConsultantREALeResearch
NWMRA meets:Susan Reale
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
Q: Everybody seems to have a take on social media and the effects it continues to have onMarket Research. How do you feel about it as a tool for marketers in general? What role does itplay in the research you do?
Q: What's new out there? What are clients now asking for that you didn't hear 2 years ago,or 5 years ago?
Q: You've done tons of usability tests, what are the most important things clients need toknow when starting or redesigning a website?
A:
A:
A:
The NorthWest Marketing Research Association
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
Q: How do you engage participants? What's the trick to opening them up? What shuts themdown?
A:
Q: There's a lot of talk, blog posts, etc. these days about the quality of Market Research. Withso many providers out there competing on price, how does quality fit in and how do youdetermine/find quality suppliers?
A:
The NorthWest Marketing Research Association
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
Q: What's your favorite new website, gadget, or piece of technology?
A:
Q: What part of this field do you find the most satisfying? What part do you find mostfrustrating?
Q: How did you come to make a career in the field ofMarket Research?
A:
Robert BeanlandThynkster
Q&AWith Robert Beanland
The NorthWest Marketing Research Association
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
Q: If you had to impart wisdom to someone new to the field of Market Research, what wouldit be? Do you have any memorable stories of lessons learned the hard way?
A:
Q: What is the name of your company and what do you consider your team’s specializationin the field?
A:
Q: Why have you chosen to volunteer your time with the NWMRA?
A:
Q: What are you most looking forward to while working with the NW MRA this year?
A:
Q: Of all of the past NWMRA events you have attended, which was the most memorableand why?
A:
The NorthWest Marketing Research Association
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
Q: Tell us something interesting about you.
A:
#MRXTweets from around the #MRX twittersphere
The NorthWest Marketing Research Association
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
Upcoming Events:NorthWest MRA
November 6th 2012
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TOPLINE Fall 2012The Newsletter for the NorthWest MRA
The NorthWest Marketing Research Association
Financial Statements:NorthWest MRA
Total
ASSETS
Current Assets
Bank Accounts 44,983.29
Total Current Assets $44,983.29
TOTAL ASSETS $44,983.29
LIABILITIES AND EQUITY
Liabilities
Total Liabilities
Equity 44,983.29
TOTAL LIABILITIES AND EQUITY $44,983.29
Marketing Research Association,NorthWest Chapter
Balance SheetAs of August 31, 2012
TOPLINE Fall 2012The Newsletter for the NorthWest MRA
July - August 2012
The NorthWest Marketing Research Association
Financial Statements:NorthWest MRA
Total
Income
Expenses
Marketing Research Association,NorthWest Chapter
Profit & Loss
Event Atendees
Membership Dues
Total Income
Banks & Charges
Dues & Subscriptions
Event Expenses
Event Expense - Portland
Total Event Expense
Paypal Fees
Website
Total Expenses
Net Operating Income
Other Income
Interest Earned
Total Other Income
Net Other Income
Net Income $-570.64
-572.47
0.00
1.83
1.83
1.83
30.00
25.90
0.00
729.00
729.00
72.66
69.91
$927.47
270.00
85.00
$355.00