NORTHWEST ENTREPRENEUR NETWORK

social media strategy & roadmapNWEN mission: to help entrepreneurs succeedClient’s social media goal: to expand the reach of the organization regionally

Team 8: Mary Hubbard, Gerhardt Jarrod, Maureen Salahshoor, Barbie Stafford, Sue Thim

Member Demographics

Diverse Membership

Stage of Business28% Idea Stage33% Developing/ prototyping/modeling47% Bootstrapped33% Generating Revenue28% Seeking funding

Member Survey Results

Social Media Survey

• 49 Respondents – 32 entrepreneur & 15 Service providers

1) How you spend your time each week? Entrepreneurs• Reading articles and publications – 26 (avg 5 hrs)• Personal interactions – 19 (avg 5 hrs)• Online community chats and blogs – 18 (avg 1hr)• Educational workshops & programs – 16 (avg 1hr)

2) Which social media channel do you find most valuable for discussions? Entrepreneurs

• LinkedIn 11• Blogs 8• Twitter 2• Facebook 4

Member Top Info Sources

http://www.seattle20.com/blog/

http://www.linkedin.com

Linkedin

http://startupdigest.com http://biznik.com/

http://twitter.com/

http://mashable.com/

Seattle Tech Startupshttp://www.seattletechstartups.com/doku.php

http://seattletimes.nwsource.com

http://techcrunch.com/

http://www.xconomy.com/

3) When online, which THREE sites do you visit the most regularly to gather information about entrepreneurship?

https://www.facebook.com/

facebookhttp://www.geekwire.com/

http://www.techflash.com/

TechFlash

http://www.nwen.org/

NORTHWEST ENTREPRENEUR NETWORK

Measuring Success

Non-Financial Metrics

Blog

Dashboard • Strength• Sentime

nt• Passion• Reach

• Unique Visitors

• Time Spent on Page

• Sharing• Click through

to video

Twitter • Followers• Retweets

Linkedin • No of Connections

• Measurement of Group Interaction

Financial MetricsFrequency, Reach and Yield

Event Specific Metrics :

Measuring Success

• No of Participants Overall• No of New Participants• Cost

Organization Wide Metrics: • No of Events per member• No of Professional

Memberships• No of Regional Memberships

Mapping Non-Financial Data to

Financial Data

Establish a base line Look for change/delta after events and

social media campaigns Consider what other factors could be

creating change Rethink Social Media that does not

correlate positively with financial data

Measuring Success

Add a few Social Media Components to encourage Social Media Behavior

Spotlight Entrepreneur / Financial Matches

Event / Learning Videos

Socializing the NWEN Site

Link directly to the Blog page

Member Spotlight

Encourage Membership to Participate in Social Media Conversations & Activities at Each NWEN Event

Solicit active members to Tweet about the event

Offer Incentive – giveaways / prizes Record brief video testimonials from

attendees before and after each event to post

Ask members to comment in NWEN Social Media Channels

Incorporating Social Media