bridging the network between indigenous entrepreneur and

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Bridging The Network Between IndigenousEntrepreneurs and Ecotourism of Sarawak

Nadzira M.K, Salbiah E, Dyg Affizzah A.M

The International Borneo Business Conference (IBBC) 2014 ,Riverside Majestic Hotel, Kuching, Sarawak

20 th August 2014 21 st August 2014


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Outline

Introduction Problem statement

Objectives Methodology Results Conclusion


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Introduction

Indigenous Entrepreneur : a person whoconnects with nature and trade it to get profit(Schaper & Valery, 2004; Kipuri, 2009).

Ecotourism : all travels to natural areas thatconserve the environment and improves the well-being of local people (TIES, 1990).


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Problem Statement

The relationship between the tourism industry &entrepreneurship always being taken for grantedparticularly when focusing on the

entrepreneurship of the indigenous group


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Research Objectives

Identify the awareness of ecotourism;

To find out the factors that influences indigenousto become an entrepreneur; and

Identify the factors that affect their income.


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Country of Study : Malaysia (Sarawak) Primary data :

Interview & observationIndigenous community = 228 respondents (Guilford,1954)Sarawak (Kuching, Mulu, Miri, Lawas, Sarikei)

Waterfront National park Historical places Recreational / Picnics

Descriptive analysis : Frequency Factor analysis : Likert scale

Reliability test, Indexing

Multiple regression : F-test, t-test

Methodology


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Do they aware?

NO YES

82.89 %

17.11 %


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Yes

Wide market35%

Business canbe expanded

28%

Introducing &popularize thelocal products

19%

Government'ssupport

9%

NGO's support7%

Others2%


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No

No market20%

Business can'tbe expand

24%

Local productsare not

favourable7%

Seasonedmarket

21%

It doesn'tmatter

7%

Others21%


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Influenced Factor

FactorsTotal Women Men

N % N = 162 N = 66Inherited 30 13.2 16 (7.0) 14 (6.1)Own interest 152 66.7 103 (45.2) 49 (21.5)Influenced by friends 12 5.3 6 (2.6) 6 (2.6)Filling free time 71 31.1 46 (20.2) 25 (11.0)

No other suitable job 54 23.7 37 (16.2) 17 (7.5)Contribute to familys income 111 48.7 77 (33.8) 34 (14.9)Contribute to residents and tourists 47 20.6 32 (14) 15 (6.6)Contribute to people surroundingthe business area 9 3.9 6 (2.6) 3 (1.3)Others 3 12.0 0 3 (12.0) Note: Number in parenthesis represent the percentage out of total respondents.


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Conclusions82.89 % from the respondents aware about the importance of the

ecotourism.

The factors that influenced :their own interest;familys income;

hobby;cant find other suitable;contribute to residents and tourist;the business was inherited;get influenced by their friends;

contribute to people surrounding the business area and otherfactors.

Facilities & communication ability, product contribution andgovernments help are significant, while the rest are notinfluencing the gross income of indigenous entrepreneurs.


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Thank You


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Reliability test

Cronbachs Alpha Internal Consistency< 0.5 Unacceptable

0.5 0.6 Poor0.6 0.7 Questionable0.7 0.8 Acceptable0.8 0.9 Good0.9 1.0 Excellent

Source: Gandhi, 2010


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