northern nj social media boot camp
Post on 18-Oct-2014
1.745 views
DESCRIPTION
Northern New Jersey Social Media Boot Camp launch in Paramus, presented by Lisa Colton from Darim Online, funded by a Berrie Innovation GrantTRANSCRIPT
standing together. moving forward.
Welcomes you to the
SOCIAL MEDIABOOT CAMP
Thank you to the Berrie Fellows Leadership Program and UJA NNJ for making this program possible
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Overview
• Social Tagging• Social media definitions and theory• How to think strategically about social media tools• What does it mean for congregations?• How change occurs: The origin of the Boot Camp• What is the Social Media Boot Camp
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
What is Tagging?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
NonprofitTechnologyNetworkconference
692 imagesfrom manyusers
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
• What you need:– Find your red name tag (in folder)– Write your personal TAG LINE.– Grab the small stickers and a pen
• What to do:– Chat with someone. Tag them!– Talk to at least 5 people in 10 min– Come back in here when I holler!
Jeff Pulver’s Social Tagging
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
• Create your own tag cloud• Wordle.com• TagCrowd.com
Wordle.com
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Communications Revolution
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Communications Revolution
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Social Media: No Longer Only on the Margins
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Be Goal Oriented
• Technology is a tool.• Success of a tool is if
it helps you achieveyour goals.
• Thus, critical to knowyour goals and thendetermine whichtool(s) to used inwhich ways.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
What is Social Media?The Term “Social Media” refers to online tools (web sites) that dependon user contributions and interactions between people to build sharedmeaning and value. It is:
• Participatory: It blurs the line between producer and consumer, media andaudience.
• Open and Democratic: It encourages voting, comments and the sharingof information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of communitiesaround a particular shared interest.
• Connected: Thrives on being connected, making use of links to othersites, resources and people, rather than being territorial and proprietary.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Old and New Paradigms
Institution
Huge resources spent to coordinate & bring people into the institution
Institution acts as the coordinatinginfrastructure to support andempower the people
“Social media means‘group action just goteasier’” - Clay Shirky
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Using Networks Smartly
Unaffiliated but stronglyconnected. Prospective members!
Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement.
These are your80/20 people:Mavens and ConnectorsMore effective atExpanding ourReach than the “institution”.
Circle representscurrent “community”,the tight(er) innernetwork.
In general, the thicker the interior network,the stronger the community.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Ambient Awareness• See NYTimes Article “Brave
New World of DigitalIntimacy” Sept 7, 2008
• JewPoint0.org blog post,including link to the article:http://bit.ly/MqtCw
• “Right now is the largestincrease in expressivecapability in human history.”- Clay Shirky on TED
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Thinking Strategically: POST1. PEOPLE: Identify audience(s)
– Understand their technographics profile
2. OBJECTIVES– What are you goals and objectives for this audience?– Listening to needs, energizing alumni, connecting like
minded people…
3. What is the STRATEGY to reach these goals?– A plan (with room to grow)– Implications of the plan (privacy policies, training, etc.)– Who is in charge? Who is participating?– How to evaluate vendors/products
4. Determine the specifics of the TECHNOLOGIESyou’ll use. Implement, measure, refine!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
The Social Technographics Ladder
• Groundswell, byForrester research
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Temple Sinai, Oakland, CA: Facebook
• Facebook strategy• Listening carefully,
capitalizing onopportunities
• Little time, greatskill, prioritization
• Integrated withother marketing &communications
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Beth Israel, VA: Preschool Blog
• CBI Preschool• Share what’s going
on inside withinterested partiesoutside
• Reinforce learningat home
• Demonstrate valuebeyond the obvious
• Embed video
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Sixth and I Synagogue, DC: Twitter
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Official and Unofficial Outposts
Find relevantconversations andcontribute value
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Q/A and Discussion
• What are you already doing with social media?• Where are you stuck or have questions?• What questions does this “communications revolution”
bring up for you?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Boot Camp: Next Steps
• Listening and POST homework– More on this after lunch
• Suggested reading list:– “Here Comes Everybody”, Clay Shirky– “Groundswell”, Charlene Li & Josh Bernoff– “Free” by Chris Anderson
• Come to webinars!– Schedule in your folder, emails prior to each
• Focused coaching and consulting• Feel free to be in touch anytime!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Connecting and Sharing
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Sharing
• Learning from eachother
• Building community
• Links to webinars andother resources
• www.nnjbootcamp.org
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Posting
• “New Post”
• Add tags!
• Publish!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
What’s Next
12:00-12:30 LUNCH! (and setting up rooms for afternoon)
12:30-12:40 Choose afternoon session and get settled
12:40-1:55 Afternoon Session I
2:00-3:15 Afternoon Session II
(see back of agenda for where to go in each session block)
3:20-4:00 Back here to wrap up
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Applying Innovation toExisting Models
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINESometimes Requires
Redesigning The System
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Why is it
Important to
Listen?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
How do weListen?
• Observe
• Ask questions
• Invite dialogue
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINEListening Skills
KEYWORDS:
Name of org
Acronyms
Key Staff
URL, blog name
Tag line
Other key players/orgs inyour community/field
Important field terms
BEHAVIORS:
What to look for
When/how to respond
How to delegateresponsibilities
Capitalizing onopportunities
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINEListening Skills
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINEListening Tools
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINEListening Tools
Check @replies!
Create anduse relevantsearches
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINEListening Tools
GoogleReader
Subscribe toRSS feeds,and organize
Browse newcontentquickly andregularly to beable toparticipate inconversations
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Set up listening tools and systems in your organization.
Who will listen?What tools will they use?
How will they respond to opportunities identified?
Share your experience on the blog.
Homework #1
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
• People– Be Specific! And know their online behaviors.
• Objectives– What are your goals for this group? What are their goals?
• Strategy– Plan for how will your relationships with the people change. What
else needs to happy to achieve your objectives? Who will beinvolved in the process? How will you evaluate your progress?
• Technology– Choose the tool or tools to assist you.
P.O.S.T.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
It’s about PEOPLE.
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINEObjectives
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINEHomework #2
Complete your P.O.S.T. plan
• Choose a P
• Develop the O S and T
• Share your plan on the blog
• We’ll then match you with aconsultant to help you design andimplement the project
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINEReview
1. Set up listening structures, and sharewhat you learn on the blog
2. Complete the POST planning andshare on the blog
3. Do it by February 1
4. Put webinars in your calendar
5. Visit the blog or add to your RSSreader!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Sharing from Sessions
• Ah Ha Moments?• New ideas?• What else do you need to
know?• What other resources do you
need to move forward?
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Wrapping up
• Schedule of webinars inyour folder -- add to yourcalendar!
• Work on listening andPOST homework - shareon blog by Feb 1.
• Call or email us anytime!
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Reflections
Flickr user: Rodelicious
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Mobile Evaluations
1. Pull out your cell phone!
2. Text “boot” to 30644
3. Respond to questions witha number 1-5, and send
4. Next question will appear
INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES
DARIM ONLINE
Thank you!
1. Leave nametags - wewill reuse
2. All materials will beavailable on the blog
3. Reach out to usanytime
4. Happy Hanukkah!