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North Kent SHENA Retail & Commercial Leisure

Assessment

Final Report Volume 1 — Main Report

November 2016

Gravesham & Medway Councils | North Kent SHENA — Retail & Commercial Leisure Assessment | Final Report

November 2016 gva.co.uk/planning

Contents: Volume 1 Main Report 1. Introduction & structure of report ............................................................................................................. 1

2. Policy framework ......................................................................................................................................... 3

3. National market trends ............................................................................................................................. 10

4. Sub-regional context ................................................................................................................................. 18

5. Retail Hierarchy .......................................................................................................................................... 28

6. Capacity forecasts methodology .......................................................................................................... 45

7. Capacity forecasts for Gravesham Borough ....................................................................................... 50

8. Capacity Forecasts for Medway ............................................................................................................ 59

9. Commercial leisure assessment .............................................................................................................. 71

10. Conclusions and recommendations ..................................................................................................... 79

Contents: Volume 2 Plans & Appendices Appendix 1: Convenience Goods Quantitative Need Model

Appendix 2: Comparison Goods Quantitative Need Model

Appendix 3: Population Sensitivity Testing (Gravesham Borough Council)

Plans 1 - 29

Contents: Volume 3 Household Telephone Survey Results


November 2016 gva.co.uk/planning 1

1. Introduction & structure of report

1.1 GVA has been instructed by Gravesham Borough Council and Medway Council (‘the Councils’) to

undertake a Retail & Commercial Leisure Assessment as part of a wider instruction to prepare the North

Kent Strategic Housing and Economic Needs Assessment (SHENA). The Retail & Commercial Leisure

Assessment will, in common with the rest of the SHENA, inform planning policy and development control

decisions undertaken separately by both Councils. This assessment provides a robust evidence base for

Plan preparation, setting out the ‘need’ for new retail and commercial leisure floorspace, as well as

providing broader strategic guidance on enhancing the vitality and viability network of town and district

centres.

1.2 Our study has been informed by on-site and desk-based information gathering, including site visits to

each of the town and district centres in Gravesham and Medway. Further evidence is provided by way

of a household telephone survey of shopping and leisure patterns across the two authority areas, and

through undertaking an analysis of surrounding areas in which residents may look towards facilities in

Gravesham or Medway to meet their shopping and leisure needs. Household telephone surveys capture

the shopping and leisure visit patterns of households across an agreed survey area, with the overall outer

boundary defined to reflect the main catchments of the centres in Gravesham and Medway. The

extent of the survey area was agreed with the Councils at initial stages of preparation of the study, and is

informed by survey areas used for the Councils’ previous evidence base studies and our experience

having undertaken retail studies in neighbouring areas e.g. Dartford Borough Council.

1.3 The results of the household survey also provide an understanding of the extent to which centres outside

Gravesham and Medway capture expenditure available from within the study area. This is defined as

the amount of expenditure ‘leakage’ taking place from within the study area i.e. Gravesham and

Medway to outside centres e.g. Bluewater.

1.4 In order to provide a more detailed analysis of shopping and leisure patterns across Gravesham and

Medway we have defined a number of survey zones. The survey zones are split into geographically

distinct areas for the purposes of our analysis, and it should be noted that the survey areas used do not

represent or reflect areas drawn by the local authorities within policy or for other projects/studies, we

have defined the overall survey area into a total of 15 survey zones:

• Zones 3, 5, 6 and 8 of the survey area broadly equate to the boundaries of Gravesham Borough;

• Zones 7, 9, 10, 11, 12, 13 and 14 of the survey area broadly equate to the boundaries of Medway;

and

• Zones 1, 2, 4 and 15 cover those parts of the survey area which are outside the boundaries of

Gravesham and Medway but where previous evidence indicates residents may look towards

centres in Gravesham and Medway for their shopping and commercial leisure spending.



1.5 A plan of the survey area and zones can be found in Volume 2 to the Study.

Structure of report

1.6 Our study is split into three volumes. This report forms Volume 1; Volume 2 sets out supporting plans and

appendices; and Volume 3 provides the household telephone survey data and is prepared by NEMS

Market Research. The remainder of this report is structured as follows:

• Section 2 sets out our review of national, strategic and local planning policies relevant to retail and

leisure planning;

• Section 3 considers national trends in the retail sector, and in particular the implications of recent

economic growth and technological advances which are impacting on shopping habits;

• Section 4 considers the wider study context, identifying the most popular shopping destinations for

residents in the survey area, the key competing centres and the influence which these centres are

likely to have on the future role of centres within Gravesham and Medway;

• Section 5 reviews the composition, role and function of current shopping provision in the town and

district centres within Gravesham and Medway, as well as out-of-centre-shopping provision.

• Section 6 sets out our approach to calculating retail capacity, including definition of the survey

area and discussion of the approach to the household telephone survey;

• Section 7 sets out the quantitative ‘need’ for additional convenience (food) and comparison (non-

food) retail floorspace for the Local Plan period to 2028 and for the study period to 2037 for

Gravesham Borough, whilst Section 8 sets out capacity forecasts for Medway. Both sections also

undertake scenario testing of ‘need’ levels which arise under different SHMA-based housing growth

projections;

• Section 9 sets out our review of commercial leisure provision within and outside Gravesham and

Medway, and draws conclusions in respect of the quantitative and qualitative need for additional

commercial leisure facilities; and

• Section 10 draws the analysis together and sets out our conclusions, strategic guidance and

recommendations on future change and growth in the network of centres in Gravesham and

Medway.



2. Policy framework

2.1 In this section we summarise the key features of national and local planning policy guidance which

provide the context and framework for this study.

National Policy Framework

National Planning Policy Framework (NPPF), 2012

2.2 The National Planning Policy Framework (NPPF), published on 27 March 2012 sets out the Government’s

approach to planning for England and replaces the suite of national Planning Policy Statements,

Planning Policy Guidance and Circulars with a single document.

2.3 The NPPF continues to recognise that the planning system is plan-led and therefore Local Plans,

incorporating neighbourhood plans where relevant, are the starting point for the determination of any

planning application. In line with the Government’s aim to streamline the planning process, each Local

Planning Authority (LPA) should produce a single Local Plan for its area with any additional documents to

be used only where clearly justified.

2.4 The NPPF maintains the general thrust of previous policy set out in PPS4 – Planning for Sustainable

Economic Growth (2009). It advocates a ‘town centres first’ approach, and requires planning policies to

positively promote competitive town centre environments and manage the growth of centres over the

plan period. In planning for town centres LPAs should:

• Recognise town centres as the heart of their communities and pursue policies to support their

viability and vitality;

• Define a network and hierarchy of centres that is resilient to anticipated future economic changes;

• Define the extent of town centres and primary shopping areas, based on a clear definition of

primary and secondary shopping frontages in designated centres and set policies that make clear

which uses will be permitted in such locations;

• Promote competitive town centres that provide customer choice and a diverse retail offer which

reflect the individuality of town centres;

• Retain and enhance existing markets and, where appropriate, re-introduce or create new ones,

ensuring that markets remain attractive and competitive;

• Allocate a range of suitable sites to meet the scale and type of economic development needed in

town centres. Where town centre sites are not available, LPAs should adopt a sequential approach

to allocate appropriate edge of centre sites;



• Set policies for the consideration of proposals for main town centre uses which cannot be

accommodated in or adjacent to town centres;

• Recognise that residential development can play an important role in ensuring the vitality of

centres; and

• Where town centres are in decline, plan positively for their future to encourage economic activity.

2.5 LPAs are required to ensure that the Local Plan is based on adequate, up-to-date and relevant

evidence about the economic, social and environmental characteristics and prospects of the area.

These assessments should be integrated and take full account of relevant market and economic signals.

LPAs should use the evidence base to assess, inter alia;

• The needs for land or floorspace for economic development, taking account of both quantitative

and qualitative requirements for all foreseeable types of economic activity over the plan period,

including retail and commercial leisure development;

• The existing and future supply of land available for economic development and its sufficiency and

suitability to meet the identified needs;

• The role and function of town centres and the relationship between them, including any trends in

the performance of centres; and

• The capacity of existing centres to accommodate new town centre development.

2.6 Local Plans are examined by an independent inspector whose role it is to assess whether the plan is

sound. In order to be found sound a Local Plan should be:

• Positively prepared i.e. based on a strategy which seeks to meet objectively assessed

development and infrastructure requirements

• Justified i.e. the most appropriate strategy, when considered against the alternatives;

• Effective i.e. deliverable over its plan period and based on effective joint working; and

• Consistent with national policy i.e. enable the delivery of sustainable development

2.7 Overall, the NPPF adopts a positive approach, with a presumption in favour of sustainable development

and support for economic growth. In terms of decision-making, applications for planning permission

must be determined in accordance with the development plan unless material considerations indicate

otherwise. The NPPF is a material consideration in planning decisions.



• National Planning Policy Guidance (NPPG) (2014)

2.8 In March 2014 the Department for Communities and Local Government (DCLG) launched the online

planning practice guidance (PPG), which cancelled a number of previous planning practice guidance

/statement documents, including Planning for Town Centres - Practice guidance on need, impact and

the sequential approach (2009). The PPG adds further context to the NPPF and it is intended that the

two documents should be read together. For retail the PPG provides technical guidance on how to

prepare a robust evidence base and how to assess and plan to meet the needs of main town centre

uses in full, through production of a positive vision or strategy for town centres.

Local Policy Framework for Gravesham Borough

2.9 Following the adoption of the Gravesham Local Plan Core Strategy, the Development Plan for

Gravesham comprises:

• Gravesham Local Plan Core Strategy (adopted September 2014);

• Saved policies from the Gravesham Local Plan First Review (adopted November 1994);

• Kent Minerals and Waste Local Plan 2013 – 2030 adopted July 2016; and

• A number of Supplementary Planning Guidance documents and Development Briefs have also

been adopted by the Council. These documents are material considerations which are taken into

account when making planning decisions.

Local Plan Core Strategy (2014)

2.10 Following the receipt of the Inspector’s Report in July 2014, the Council adopted the Gravesham Local

Plan Core Strategy and Policies Map in September 2014. They now form part of the Development Plan

for the Borough. The Core Strategy sets out the Council’s long term spatial vision for the Borough and

covers the period from 2011-2028.

2.11 Core Strategy Policy CS08 states that the Council will seek to reinforce a sustainable network and

hierarchy of centres by maintaining the sub-regional role of Gravesend town centre; protecting and

enhancing existing local centres, and creating additional local centres to meet local retail needs

generated by new development. The policy also states that Gravesend town centre will be maintained

as the highest order centre within the Borough and retail, leisure, entertainment facilities and the more

intensive sport and recreation uses will be directed towards it.

2.12 The Core Strategy also indicates the likely scale and form of retail and leisure development that may

need to be accommodated over the plan period. Using evidence gathered from the Gravesham Retail

and Commercial Leisure Study (2009), Gravesham Retail and Commercial Leisure Study Addendum

(2010) and Gravesham Retail Study Update (2012), a summary of quantitative retail need (up to 2028)

these studies identified is as follows:

• Up to 16,660 sq m net (22,210 sq m gross) comparison (non-food) goods floorspace; and



• Up to 1,620 sq m net (2,180 sq m gross) convenience (food) goods floorspace

2.13 The Local Plan Core Strategy identifies a large area within Gravesend town centre as the ‘Gravesend

Town Centre Opportunity Area’. Policy CS05 states that this area will be the principle focus for town

centre related economic and social activity in the Borough. More specifically, development of the

Heritage Quarter will provide a high quality, mixed use development of around 330 dwellings, around

10,500 sqm gross of primarily comparison retail floorspace (Class A1), some office floorspace (Class B1a)

and a hotel. The Core Strategy also states that the Heritage Quarter Key Site is the sequentially preferred

location for new larger scale retail provision, as it provides a natural extension to the existing primary

shopping area in Gravesham town centre.

Saved Local Plan First Review Policies (1994)

2.14 The Gravesham Local Plan First Review was adopted in 1994, and many of its policies were saved by the

Secretary of State in a Direction letter issued in September 2007. Some of the saved policies have been

replaced in whole or in part by policies in the 2014 Gravesham Local Plan Core Strategy. The remaining

saved policies from the Local Plan First Review will continue to apply, (see supporting appendices to the

Gravesham Local Plan Core Strategy 2014).

Local Policy Framework for Medway

2.15 Medway Council’s Development Plan currently consists of the Medway Local Plan and a range of

supplementary planning documents. The Local Plan was adopted in May 2003, and there remain a

number of ‘saved’ policies of relevance to this Study:

• Policy S1 seeks to prioritise development and redevelopment within the urban areas of the district,

with a focus on the Medway riverside areas and Chatham, Gillingham, Strood, Rochester and

Rainham town centres.

• Policy R1 aims to resist the development of major Class A1 comparison proposals (over 2,500 sq m

gross floor space) outside of the defined core area of Chatham (as outlined on the proposals map).

• Policy R2 states that development of additional Class A1 convenience floorspace will be permitted

within the Core Area as first choice, or (if suitable sites are not available) on the edge of the Core

Area.

• Policy R3 encourages the refurbishment or replacement of Chatham’s former indoor market,

superstore and associated multi-storey car park at the Brook/High Street for other appropriate town

centre uses.

• Policies R4, R5, R6 and R8 state that use Classes A1, A2 and A3 and other uses appropriate to a

District Centre will be permitted provided they support the vitality and viability of the centre as a

whole within Strood, Gillingham, Rochester and Rainham. Policy R7 states how within Hempstead

Valley Shopping Centre, development will be limited to minor extensions not resulting in a net

increase in retail floorspace, and improvements to existing facilities.



• Policy R11 aims to direct Business Employment (Class B1(A)), leisure and entertainment uses, cultural

and educational facilities towards the main centres of Chatham, Strood, Gillingham and Rainham.

• Policy R13 states that retail development outside the main retail centres will only be permitted if a

robust sequential test has been carried out.

• Policy L1 explains that development which would result in the loss of leisure facilities will generally be

resisted. Policy L2 states that within or on the edge of town centres, leisure uses falling within use

Classes D1 and D2 and other theatre, arts and cultural leisure uses will be permitted.

2.16 The Local Plan identifies a hierarchy of centres for Medway, as summarised in Table 2.1.

Table 2.1: Hierarchy of centres in Medway

Main Retail / City Centre District Centres Local Centres & Retail Parks • Chatham • Strood

• Gillingham • Rainham • Hempstead Valley Shopping Centre • Rochester

• 74 no. Local Centres • Gillingham Business Park • Horsted Retail Park • Strood Retail Park

2.17 Medway Council is undertaking work on a new Local Plan which will replace the currently adopted 2003

Medway Local Plan, and cover the period up to 2035.

2.18 In January 2012, the Council approved a Submission Draft of the Core Strategy (2006-2028). The Core

Strategy was subsequently withdrawn from Examination in November 2013. In light of this, the Local Plan

(2003) policies therefore remain the most relevant and up to date development policies for the district.

Supplementary Planning Guidance

2.19 A number of supplementary documents and guidance briefs have been prepared by Medway Council

that are of relevance to this study. A summary of each document’s objectives and identified

opportunities (if any) is provided below.

Chatham Centre & Waterfront Development Framework (2004) 2.20 The adopted Development Framework aspires to transform Chatham town centre into Medway’s most

vibrant and thriving centre. The document sets out a number of regeneration objectives for Chatham

which includes establishing the centre as a destination of choice for local people and promoting a

centre which accommodates a wide range of uses and activities which cater for the needs and

aspirations of all sections of the community. In addition, the framework seeks to deliver a greatly

improved provision of shopping and leisure facilities including the expansion and refurbishment of the

Pentagon Centre to increase floorspace by c.15,000 sq m (GEA), a new food store of approximately

8,000s sq m (GEA) and over 8,000 sq m of small-scale employment space and ground floor retail and

leisure uses.



Chatham Centre & Waterfront Development Brief (2008)

2.21 In 2008, a supplementary brief to the Chatham Centre and Waterfront Development Framework (2004)

was adopted. This brief provides detailed guidance for three ‘masterplan’ areas which comprise; The

Brook and adjoining areas, the Station Gateway (land between Chatham Station and the Waterfront)

and the Waterfront (covering the area from Sun Pier to Gun Wharf). As was the case for the 2004

Framework, the Development Brief’s objectives included transforming Chatham into a destination for

cultural, retail and leisure facilities. A total of 26,500 sq m new retail floorspace is proposed within the

brief, with the majority of new retail space (20,000 sq m) being allocated for The Brook masterplan area.

Chatham High Street Masterplan (2010) 2.22 The Chatham High Street Masterplan was adopted in 2010 as a complementary Supplementary

Planning Document (SPD) to the Chatham Centre and Waterfront Development Framework and Brief.

The masterplan was adopted in order to stimulate and guide development in the central area of the

town, allowing for significant expansion of retail and a restructuring of the town centre.

2.23 This overarching vision is divided into four phases. Phase 1 sets out a strategy to redevelop the area to

the rear of the Theatre and Primark store to provide a range of uses including c. 8,000 sq m of retail.

Phase 2 proposes the redevelopment of the Debenhams store, car park and indoor market area to

provide c. 36,000 sq m retail space and other associated uses. Phase 3 encompasses the Pentagon

Centre multi-storey car park and High Street shop premises to provide c. 14,000 sq m of retail floorspace,

and Phase 4 proposes the redevelopment of Halfords and Iceland premises to provide c. 6,000 sq m of

retail floorspace and other uses. Altogether this adds up to approximately 64,000 sq m of retail

floorspace.

Gillingham Town Centre Development Framework (2007)

2.24 The Gillingham Town Centre Development Framework was designed to stimulate and guide the

development of the town centre. Within this framework, an assessment of development opportunities for

key sites was undertaken. Gillingham’s ‘Retail Core’ (land between High Street, Jeffrey Street and Green

Street separated by Sappers Walk) is identified as a key retail opportunity site that could provide a

medium-size supermarket with additional smaller retail units fronting onto the High Street.

Rochester Riverside Development Brief (2014)

2.25 Rochester Riverside is identified within the brief as a major opportunity to deliver a sustainable residential

neighbourhood with a number of commercial, employment and community hubs. The Council’s vision is

that the development will complement and strengthen links with the historic heart of Rochester and also

contribute towards the wider regeneration of Medway. The Development Brief masterplan includes a

modest proportion of retail activities including café and restaurant uses in the following locations; Station

Gateway – which is envisioned to include a small foodstore, and Blue Boar Wharf – which will be a

destination for food, drink and small-scale retail activities.



Strood Town Centre Masterplan (2009)

2.26 The masterplan provides a long-term vision for future development and regeneration of Strood Town

Centre. The vision is to provide a dynamic and high quality town centre that offers a range of services

and facilities for residents, business and visitors that is easily accessible to all. Key sites included within the

masterplan include the Tesco Store, which is identified as being suitable for reconfiguration and

expansion to provide retail frontage to Knight Road/Commercial Road/High Street. Smaller sites,

including vacant units along the High Street are also identified as being suitable to meet identified retail

need.



3. National market trends

3.1 In this section we set out a summary of current national trends in respect of the retail and commercial

leisure sectors, which can have implications for future growth of centres and demand for new retail

floorspace. As part of our assessment, we consider the potential implications of these trends on centres

in Gravesham and Medway.

Economic Upswing

3.2 Analysis published by Experian (Retail Planner 12.1, October 2014) concluded that following several years

of subdued performance, including a period of recession; a ‘strong economic upswing’ took place in

early 2013, driven by increases in consumer spending and business investment. Experian note that whilst

there remain drags on growth in terms of fiscal constraint and a weak export market, ‘low inflation,

strong employment growth and high levels of consumer and business confidence point to sustained

expansion, albeit at a more modest pace [than prior to the economic downturn]

3.3 Consumer and investor confidence is tentatively returning, and centres in Gravesham and Medway can

therefore be expected to benefit directly from the upturn in the wider national economy as footfall and

expenditure in town centres increase and vacancy rates decrease. However, as reported by KPMG,

Deliotte and others this is within a context of consumers utilizing a higher proportion of their spending

power to payback mortgages, upgrade their residential properties and on experimental activities (i.e.

fast moving consumer goods, apparel, travel, hospitality, etc.). This is also against a backdrop of political

uncertainty linked to the EU-referendum which weakens business and consumer confidence that in turn

has negative implications for spending.

Changing Retailer Space Requirements

3.4 During the recession retailers’ margins were squeezed, whilst other costs continued to rise. As a result a

raft of multiple and independent retailers have either collapsed or significantly shrunk their store

portfolios. The growth of online retailing means that retailers no longer need stores in every town to

achieve national coverage, and many are therefore focusing their development programmes on the

provision of large flagship stores in strategic locations (examples of which include Bluewater, Lakeside

and Westfield Stratford City), supported by smaller satellite stores and online stores.

3.5 The larger flagships accommodate full product ranges whilst smaller stores offer more select ranges,

often supplemented by internet kiosks allowing access to the full range. This offers many advantages to

retailers including lower property costs, more efficient logistics and being able to open stores where

there is a high level of demand despite there being space restrictions. This ‘polarisation’ of retailing is

enabling larger dominant centres to continue to attract key flagship formats. This can pose a particular

challenge to smaller and medium-sized centres – Gravesend and Chatham being particular examples –

where there are higher order destinations in close proximity, in this case Bluewater, Lakeside and



Westfield Stratford City (which is easily accessible by many residents in Gravesham and Medway via the

High Speed 1 rail line into St Pancras International). An often inevitable consequence is that smaller and

medium-sized centres become home to more lower market, value- orientated retailers – Poundland,

Wilko, Primark and so on. Much in the same way that Woolworths previously did, these value-orientated

retailers are developing a comprehensive network of coverage, often by being able to acquire prime

retail sites at relatively competitive rates.

3.6 High order centres / regional shopping centres such as Bluewater are predominately accessible by car

and tend to be dominated by established retail chains rather than independents or local retailers. Trade

diversion to such centres from established town centres is uneven and dependent on a number of

factors such as consumer demography, local economic environment and characteristics of the existing

centres. However certain trends have been observed when regional centres open, these include

existing town centres falling in retail rankings, trade diversion occurring especially for comparison retailing

when linked to established retail chains. Smaller businesses and independent businesses tend to remain

within existing town centres, however they are impacted by trade diversion to regional centres which

can impact pedestrian and consumer flows. Regional shopping centres do provide a number of

benefits however, they tend to be catalysts for transforming areas through regeneration and attracting

investment, they provide increased employment opportunities for local labour markets and boost local

tourism.

3.7 As noted earlier, both Gravesham and Medway are served by Bluewater and to a lesser extent Lakeside.

As noted in previous retail studies undertaken for Gravesham and Medway respectively, both authority

areas have experienced trade diversion from their existing centres to Bluewater.

Internet Growth & Multichannel Retailing

3.8 According to the Office for National Statistics 74% of adults bought goods or services online in 2014, up

from 53% in 20081 and in November 2014 the amount spent online accounted for 12% of all retail

spending2. As the online shopping population is reaching saturation point, future growth in online sales

will likely to come from increased spend driven by new technology, a better ‘browsing’ experience and

improved delivery options. The growth in online sales has previously raised concerns about the

continued need for bricks and mortar stores; however trends indicate that online and in-store shopping

channels are becoming increasingly blurred, with many retailers using their bricks and mortar stores to

complement their online offer and vice-versa. Many retailers now seek to deliver seamless multi-channel

customer experiences, so that a consumer’s retail experience is supported and served comprehensively

irrespective of the mixture of channels utilised.

3.9 The ‘Click and Collect’ market is the largest on-line growth sector in the UK at the current time. It is

forecast to be one of the most significant drivers of growth, with expenditure set to grow by 82%

1 http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2014/index.html 2 http://www.ons.gov.uk/ons/rel/rsi/retail-sales/november-2015/stb-rsi-nov-15.html#tab-Internet-sales-in-detail

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2014/index.html

http://www.ons.gov.uk/ons/rel/rsi/retail-sales/november-2015/stb-rsi-nov-15.html#tab-Internet-sales-in-detail



between 2014 and 2019 to £6.5bn (Verdict 2014). Verdict comment that ‘the importance of click &

collect should not be underestimated. Maintaining a store network that can offer locality, whilst also

having highly informative websites to drive growth, is now a fundamental requirement’. It can be used

as an important tool in helping town centres to continue to have an important role and function, by

being a footfall generator in its own right. Retailers present in the Gravesham and Medway areas which

have an established ‘click and collect’ operation include Boots (which has stores in Gravesend and all

but one of the Medway centres), Debenhams, Tesco, Sainsbury’s and Wilko. Retailers are also

experimenting with developing the ‘click & collect’ format further — Argos for example now offers a

service whereby shoppers can collect purchases from eBay. A number of online retailers, including ASOS

and Amazon, also offer facilities whereby customers can collect purchases from local

newsagents/convenience stores, whilst Amazon also operates ‘Amazon Lockers’ in a number of

branches of Co-Operative foodstores.

3.10 It is apparent that, despite being a relatively new concept for the retail sector to embrace, click &

collect is affirming that physical stores will continue to have a role in the multichannel shopping

environment. The advantages of physical stores, in terms of the shopping experience, service and

immediacy of products in a showroom setting, will ensure that a network of key stores remains a

fundamental component of retailer’s strategies to provide an integrated multichannel retail proposition.

Importantly for the network of centres in Gravesham and Medway, the Click and Collect phenomenon

can be expected to drive an occupier desire to maintain a representation of physical store units across

town centres, as it also allows retailers the opportunity to upsell during customer collection, encouraging

consumers to spend more.

The Role of the Town Centre

3.11 Whilst the town centre has been the main shopping channel for centuries, two key factors have

changed the role of town centres. Firstly, the shockwave of the global financial crisis which had and

continues to have a profound impact on town centres. The financial crisis resulted in falling house prices,

loss of jobs, little or no growth in real disposable income and was mirrored by a collapse in consumer

confidence. This created a difficult economic environment for many retailers with some such as

Woolworths, JJB Sports, Jessops and HMV entering into administration and receivership. Data collated

by the Centre for Retail Research shows that during 2007-2013 256 retailers failed, which affected 24,560

stores and 221,087 employees. This was reflected on the high street and town centres through an

increase in vacancies and voids. However, not all of these impacts have been negative as businesses

that could change and adapt have harnessed new opportunities in these turbulent times.

3.12 The second key factor is the progressive rise of online shopping, including ‘m-tailing’ (shopping through

mobile phones, tablets and so on). Online shopping has replaced some consumer trips previously made

to town centres and altered the frequency and length of trips made to town centres. Many centres will

need to continue to adapt in order to remain viable shopping destinations. Emerging trends suggest

that many centres will be used increasingly for leisure and social activities as well as traditional retailing,



with more bars, restaurants, food outlets and community spaces. Our assessments of the centres in the

study area shows that this is a key area in which many of the centres in Gravesham and Medway (with

Rochester being the noticeable exception) are currently under-provided for, and therefore this

represents an important opportunity for these centres in future years. Centres which offer

unique/specialist retail offer which cannot be matched online are likely to continue to perform strongly.

As noted earlier retailers are becoming more reliant on a multi-channel business model, whereby retail

stores fulfil the role of showrooms for merchandise as well as convenient locations for consumers to ‘click

and collect’ their goods or to return items.

3.13 Enhancing the non-retail offer to enable towns to function as more than just retail locations; this will help

drive footfall and increases dwell time. Towns should promote unique attractions such as heritage assets,

historic buildings and cultural features which help to differentiate a centre and improve its attractiveness.

Rochester is an example of a centre which has maximised the historical assets in its town centre; whilst

Gravesham and Chatham also both offer important heritage assets, they are not drawing on these

assets sufficiently so as to benefit the wider vitality and viability of the respective town centres. We return

to discuss this point later in the report.

3.14 In summary, to ensure that town centres have a viable future moving forward they need to be more

than simply locations for shopping. Whilst the shopping function of a centre will continue to be a key

driver of footfall, this will need to be underpinned by a strong leisure and cultural offer which

compliments the offer available in higher order centres and via the Internet. Town centres need to be

attractive places to visit and to spend dwell time, this can be achieved through maintaining a high

quality public realm, undertaking place marketing initiatives and improving accessibility. The latter can

be achieved through improving public transport and ensuring adequate car parking provision that

promotes as sense of safety and security.

Convenience Goods/Foodstores

3.15 The main foodstores (i.e. the ‘big four’ - Sainsbury’s, Tesco, Asda, Morrisons) have reigned in substantial

expansion and the roll-out of super-sized stores. Both Tesco and Morrisons announced a closure

programme of underperforming stores in early 2015, with Tesco’s store in Chatham town centre one of 43

stores closed nationwide by the retailer. The combined spread of small-format convenience stores,

which are largely catered towards meeting frequent-trip, ‘top-up’ shopping needs, online grocery sales,

and the rapid expansion of ‘deep discount’ retailers such as Aldi and Lidl cater for fundamentally

changed consumer shopping behaviour. A combination of the increased presence of retailers such as

Aldi and Lidl (due to their rapid expansion), combined with the economic crisis, which saw many

consumers seek to balance household budgets by undertaking shopping at these ‘deep discount’

retailers, has served to erode the market share of the ‘big four’ in recent years.

3.16 The ‘big four’ have historically had a combined market share of over 75% of the convenience goods

market. As noted above, in recent years their dominant market position has and continues to be

increasingly challenged by ‘deep discount’ retailers such as Lidl and Aldi and also the continued growth



in convenience retailers offering a more upscale product offer such as Waitrose. The value/discount

retailers are, in particular, in the midst of a period of rapid expansion, having gained considerable

market share during the recession, although year-on-year levels of growth have begun to slow. Table 3.1

(below) shows data published by Kantar World Panel 3, which compares the grocery market shares of

individual supermarket operators in December 2013 and December 2015. The traditional big four

supermarkets (Asda, Morrisons, Sainsbury’s and Tesco) have lost a combined 3.3% market share during

this period and the majority of this market share (3%) has been lost to the two main discount retailers i.e.

Aldi and Lidl.

Table 3.1: Supermarket operators’ market shares, 2013 and 2015

Operator Grocery Market Share (12 week ending 08/12/2013) (%)

Grocery Market Share (12 week

ending 06/12/2015) (%)

Change (%)

Tesco 29.9 28 -1.9

Asda 16.9 16.2 -0.7

Sainsbury’s 16.8 16.7 -0.1

Morrisons 11.6 11 -0.6

The Co-Operative 6.2 6.2 -

Aldi 4 5.6 +1.6

Waitrose 4.7 5.1 +0.4

Lidl 3.1 4.4 +1.3

Iceland 2.1 2.0 -0.1

Other 4.7 4.8 +0.1 Source: Kantar Worldpanel

3.17 Supermarket operators are continuing to invest in new stores, although new large-format store openings

are becoming a less frequent occurrence. A new Asda store at Gillingham Pier commenced trading in

September 2015, the only investment in a large format store by a ‘big four’ retailer in the study area

which we are aware of at the current time. The ‘big four’ retailers are more selective in committing to

new sites, and are instead focussing on programmes of enhancements and upgrades to their existing

store network where this is considered to be needed.

Out-of-Centre Retailing

3.18 Out-of-centre retailing continues to act as competition to traditional town centres. Retailers are opting

to develop stores in the most strategic and cost effective locations, with a notable resurgence of out-of-

centre destinations, which offer benefits of lower rents, larger retail units and in most cases, more

accessible and free car parking for consumers. According to Verdict, out-of-town retailing is the only

form of retailing which has seen store numbers increase consistently since 2000. The former Department

3 http://www.kantarworldpanel.com/en/grocery-market-share/great-britain/snapshot/



for Business, Innovation and Skills (BIS) published a report entitled ‘Understanding high street

performance’ in Dec 2011, and it identified that the number of out-of-centre stores has increased by up

to c.1,800 (25%) since 2000; whilst the number of town centre stores fell by almost 15,000 between 2000

and 2009, the majority of which are likely to have been in ‘high street’ locations.

3.19 The recovery of market confidence is benefitting out-of-town retailing. Vacancy rates have fallen,

footfall has increased, and many retailers are seeking expansion in out-of-centre locations. A number of

these are traditional town centre retailers which have developed out-of-town store formats, including

John Lewis, which now operates a number of ‘At Home’ stores in out-of-centre locations, as well as other

traditionally ‘high street’-focussed retailers such as Debenhams, Next, Primark and H&M. There is an

established network of out-of-centre retail floorspace in the study area at Horsted Retail Park, Gillingham

Retail Park, and Strood Retail Park in Medway the latter of which is the subject of a planning application

for significant redevelopment. There is also an edge-of-town centre retail park in Gravesend (Imperial

Retail Park), which contains some representation from ‘high street’ retailers.

3.20 Another trend is the evolution of traditional retail ‘box’ warehouse developments into retail parks, sub-

dividing units, expanding the product offer, and developing beyond just retail to introduce food and

beverage, encouraging longer dwell times. The aforementioned Imperial Retail Park and plans for

Strood Retail Park are evidence of this: the approved plans include the introduction of café and gym

uses to complement an enhanced retail offer. Retail park owners are also refurbishing their retail parks;

i.e. public realm, walkways, car parks, signage, landscaping and seating to enhance visitor experience.

Commercial Leisure

3.21 As the nature of retail and high-street shopping continues to change over time, the commercial leisure

sector is becoming an increasingly important contributor to the vitality and viability of town centres.

Leisure time is a precious commodity to consumers and in order to maximise free time, research suggests

that town centre visitors often combine leisure activities as part of an overall going out experience.

Reflecting this trend, leisure is becoming an increasingly important component in town centre

regeneration schemes, particularly in secondary towns which, reflecting the wider trends in the retail

sector previously identified, are in some cases becoming less attractive as retail destinations.

3.22 The recession brought mixed fortunes for the restaurant sector. The main casualties were from the more

exclusive end of the market, as well as smaller companies with less established brands. Many companies

owning multiple brands expanded throughout the economic downturn and continue to trade well, often

by offering promotions and discounts. Family dining restaurants such as Nandos, Frankie & Benny’s,

Prezzo, Pizza Express and TGI Fridays are increasingly anchoring leisure-focussed (often cinema-led

redevelopment schemes), and also increasing representation in other strong trading destinations such as

major retail parks, and, in the case of Medway, at the strong-performing Hempstead Valley district

centre.



3.23 The coffee shop sector remains buoyant; there are now approximately 16,500 coffee shops across the

UK. Recent analysis shows that the UK’s coffee shop sector remains one of the most successful in the

nation’s economy and will continue to expand. Operators such as Costa are now a High Street staple

(the company has representation in Gravesend, Chatham, Gillingham, Hempstead Valley, Rochester

and Rainham) whilst the independent coffee shop sector is also growing store numbers.

3.24 The pub industry suffered during the recession with a record number of pub closures across the UK as a

direct consequence of a decline in both drinks sales and rental revenues. This decline continues today,

at a rate of approximately 30 pub closures per week across the country. Many pubs have in recent

years been converted to small-format convenience stores. Additional factors such as competition from

supermarkets, changes to licensing legislation and the smoking ban have further compounded the

problems faced by many pub operators. Similar to the foodstores, however, value led brands such as JD

Wetherspoon have achieved sales growth in recent years and continue to expand.

3.25 The Health and Fitness sector continues to perform strongly as the social trend involving the maintenance

of personal health and fitness shows no sign of abating. The health and fitness market is currently being

expanded through investment by value and budget operators such as Easy Gym, Gymbox and Pure

Gym. This new breed of venues aims to appeal to a wider market with flexible, low cost monthly or ‘pay

as you go’ subscriptions. These facilities are usually located in high-footfall, in or edge of centre

locations, often as part of a wider leisure offer.

Summary

• The ‘traditional’ high street continues to face a number of challenges stemming from the impacts

of the global financial crisis and related economic downturn, which has tightened retail spending in

recent years.

• The growth in online shopping has resulted in many retailers now adopting multi-channel retail

models. Online shopping presents an opportunity for the high street to capitalize on by maximising

the opportunities arising from services like ‘click & collect’, and retailers moving towards a seamless

transition between store-based and virtual shopping experiences. However online shopping

continues to be a significant source of competition for traditional retailers and the vitality and

viability of high streets and town centres.

• Out-of-centre retailing remains an ever-present source of competition, and market evidence

suggests that many retail parks have performed well during the economic downturn, and are

becoming increasingly attractive to ‘high street’ retailers. Portfolio aspiration is generally to

increase footfall through a greater product offer and mix of uses to encourage footfall and longer

dwell times.

• Town centre strategies which support the continued evolution of the high street are considered to

be ever more vital. This may involve providing a high quality shopping ‘experience’, maximising the



benefits of tourist trade, and improving the mix of retail and non-retail outlets to increase length of

stay and spend.

• It is important, therefore, for high streets and town centres to be well positioned to be able to adapt

to on-going changes in the retail and leisure sector and to reaffirm their unique selling points which

differentiate their retail offer from other centres, allowing them to differentiate themselves from –

rather than directly compete with – higher order centres. Heritage, tourism assets and other

‘unique selling points’ should be capitalised on, and robust place marketing strategies put in place.



4. Sub-regional context

4.1 In this section we draw on the findings of the household telephone survey of shopping patterns that was

undertaken in support of this study. The main purpose of the survey is to identify the shopping patterns of

residents in Gravesham and Medway for their main comparison (non-food) and convenience (food)

shopping. Rather than focusing solely on retail destinations within the two authority areas, we place the

shopping patterns within the context of the wider surrounding area, identifying retail destinations outside

of the area to which retail expenditure is leaked.

4.2 We also identify known planned future development in the centres surrounding Gravesham and

Medway, which is an important exercise in shaping our recommendations for the location and type of

retail floorspace which should be planned for in the Boroughs over the course of the Councils’ respective

Local Plan periods. This exercise complements the quantitative / economic analysis which we set out

later in the report and allows for the evaluation of the role and function of centres within Gravesham

and Medway.

Household telephone survey

4.3 In order to determine the ‘need’ for new floorspace, a household telephone survey is required to

establish the current shopping patterns of residents. In order to determine this, we have established a

‘survey area’, which covers Gravesham and Medway in their entirety, as well as parts of adjacent

authorities. The extent of the survey area was defined from a combination of previous evidence base

studies which have been undertaken on behalf of Gravesham and Medway Councils 4 as well as the

extent of the catchment areas of competing centres as defined in their relevant authorities’ own retail

studies. A plan of the survey area is shown in Figure 4.1 (a larger version is reproduced in Volume 2). A

total of 1,500 household telephone surveys were undertaken by NEMS Market Research during February

2015.

4.4 As shown in Figure 4.1, the survey area was split into 15 zones, to enable differences in patterns of

shopping across the survey area to be accurately captured. The zones which fall wholly or partly within

Gravesham Borough are zones 3, 5, 6 and 8; the survey analysis undertaken included a zone 5 split into

zone 5a and 5b focusing on the east and west Gravesend catchment. The zones which fall wholly or

partly within Medway are zones 7 and 9-14 inclusive.

4 Gravesham LDF Retail and Commercial Leisure Study (and updates) (Peter Brett Associates, 2009, 2010 and 2011) / Medway Retail Needs Study (Nathaniel Lichfield & Partners, 2009)



Figure 4.1: Survey area

Shopping patterns in Gravesham and Medway

4.5 Shopping patterns derived from the household telephone survey allow us to calculate the amount of

comparison goods expenditure which each centre draws from the residents in the study area. This

indicator is a good reflection of both the strength of the retail offer in a centre, as well as its accessibility.

The total amount of expenditure which is retained within a study area is known as its ‘retention rate’; the

remaining expenditure which flows to destinations outside the study area is known as ‘leakage’. Table

4.1 shows the comparison goods expenditure retained within the study area, and the amount of

expenditure ‘leakage’

Table 4.1: Comparison goods expenditure retention in Gravesham & Medway 2015

£m % of total

Total available comparison goods spend to survey area of which:

1,569.1 100%

Comparison goods trade draw to centres in Gravesham 200.6 13%

Comparison goods trade draw to centres in Medway 601.3 38%

Sub-total for Gravesham and Medway 801.9 51%

Comparison goods expenditure leakage 738.8 47% Source: Table 5, Appendix I. Excludes spending in local/small shops which accounts for the remaining 2% of comparison goods spending



4.6 Our assessment has identified that there is a total of £1,569.1m of comparison goods expenditure which is

available to residents of the study area. In total £801.9m of the £1,569.1m available comparison goods

expenditure is retained by centres and stores in the two authorities’ areas, with £200.6m retained by

centres and stores in Gravesham, and £601.3m being retained by centres and stores in Medway. This is

equivalent to a ‘retention rate’ of 51% - in other words, residents from the survey area spend just over 50p

in every £1 of available comparison goods expenditure in stores and centres in Gravesham and

Medway. Table 4.2 sets out the most popular destinations for comparison goods spending in the survey

area, identifying the extent to which facilities outside the Borough compete for expenditure with the

network of centres in Gravesham and Medway.

Table 4.2: Study area comparison goods trade draw by centres, retail parks and other locations 2015

Centre Borough Comparison goods trade draw (£m)

% of total available comparison goods expenditure

Bluewater Dartford 404.3 26%

Chatham town centre Medway 168.3 11%

Gravesend town centre Gravesham 134.6 9%

Hempstead Valley district centre Medway 103.0 7%

Gillingham district centre Medway 90.6 6%

Maidstone Maidstone 73.7 5%

Dartford Dartford 70.9 5%

Strood retail parks & comparison goods floorspace in foodstores Medway 56.1 4%

Imperial Retail Park, Gravesend Gravesham 53.1 3%

Lakeside Thurrock 51.5 3%

Gillingham Retail Park, Gillingham Medway 44.0 3%

Horsted Retail Park, Chatham Medway 43.2 3%

Rochester district centre Medway 28.0 2%

Sittingbourne Swale 26.3 2%

Crayford LB Bexley 20.6 1%

Strood district centre Medway 20.2 1%

Rainham district centre Medway 19.8 1% Source: Table 5, Appendix II. All comparison goods locations with turnover in excess of £20m shown. Turnover for centres outside Gravesham and Medway is the total comparison goods turnover of a centre, including town centres and retail warehousing.

4.7 Table 4.2 shows that of the £738.8m comparison goods expenditure which is spent outside the survey

area (as identified in table 4.1), £404.3m of comparison goods expenditure is spent in Bluewater -

equivalent to the combined comparison goods turnover of Chatham town centre, Gravesend town

centre and Hempstead Valley district centre. Bluewater therefore poses the greatest competition to

centres in Gravesham and, to a lesser extent those in Medway. Analysis of the household survey results

shows that the trade draw to Bluewater accounts for over 40% of the comparison goods market share



from four survey zones (zones 2, 3, 4 and 8), and over 30% from a further five survey zones including zone

5, which covers Gravesend town centre. Bluewater’s influence over comparison goods shopping

patterns is evidently a substantial one. There is no doubt, therefore, that Bluewater directly competes

with centres in Gravesham and Medway for comparison goods retail spend.

4.8 There is evidence that Bluewater’s trade draw has increased in recent years. For example, zone 10a of

the survey area used for the Dartford Retail Study (GVA, 2010, using 2007 household survey data) is the

same as zone 2 of the survey area used for this study (as shown in Figure 4.1). Comparing the market

shares attracted to Bluewater vis-à-vis those attracted to Gravesend town centre identifies that

Bluewater has increased its comparison goods market share by 12.7% from residents in this zone, whereas

Gravesend town centre’s market share has declined by 10.9%. This suggests that the retail offers of the

two centres have polarised to a greater degree in the last five years, with Bluewater’s attractiveness as a

comparison goods shopping destination increasing (Table 4.3).

Table 4.3: Comparison goods market share of Gravesend, Bluewater and Dartford from NKSHENA Zone 2, 2007 and 2015

Centre Comparison goods market share, 2007

(Dartford Retail Study, zone 10a) (%)

Comparison goods market share, 2015 (North Kent SHENA,

zone 2) (%)

Difference (%)

Gravesend (town centre)

26.7% 15.8% -10.9%

Bluewater 34.5% 47.1% +12.6%

Dartford 9.9% 11.2% +1.3%

Source: Table 4, Appendix II (for 2015 figures) / Dartford Retail Study (for 2007 figures)

4.9 As we set out below, there are proposals for further expansion of the retail offer at Bluewater over the

course of the Plan period, and this could potentially draw further trade from the established town centres

if a strengthened retail and town centre offer does not come forward. It is, however, apparent that the

influence of Bluewater over shopping patterns weakens towards the central and eastern parts of

Medway, as shown in Figure 4.2.



Figure 4.2: Comparison goods market share of Bluewater by zone

Source: Household telephone survey

4.10 Table 4.2 shows that the town centres of Chatham and Gravesend have turnovers of £169m and £135m

respectively, and the fact they achieve the highest turnovers confirmed they are correctly positioned at

the top of the hierarchy of centres in Medway and Gravesham respectively. Table 4.2 also shows that

two district centres in Medway – Hempstead Valley and Gillingham – are performing particularly strongly

in respect of turnover. As we discuss in the following section, Hempstead Valley has a particularly strong

retail offer for a district centre, which includes a large number of national multiple retailers, and therefore

we would expect this centre to trade well. From our assessment of Gillingham district centre it is less

apparent why the retail survey indicates that this centre is trading so strongly. The most likely explanation

is that some of the survey responses have referred to the nearby Gillingham Retail Park (also listed in

Table 4.2) as being the Gillingham district centre, thereby confusing the two. Other district centres in

Medway (Rochester, Strood, Rainham) achieve more limited turnovers of between £20m and £28m

each, reflecting the more limited comparison goods offer available in each of these centres identified

through our analysis.

4.11 Table 4.2 shows that a number of retail park facilities also achieve noteworthy turnovers, with those on

the edge of Strood district centre (Strood Retail Park) and Gravesend town centre (Imperial Retail Park)

each drawing a turnover in excess of £50m from the study area.

4.12 Aside from Bluewater, other destinations outside the study area where residents from the study area

undertake their comparison goods shopping include, Maidstone (£74m of spending from the survey



area), which draws most of its spending from the western parts of Medway which benefit from good

levels of accessibility to Maidstone, Dartford (£71m of spending from the survey area), Lakeside (£52m)

and Sittingbourne (£26m), which again is relatively easily accessible from parts of Medway. Some of

these centres have a retail offer which is different from that available within the study area – for example

Lakeside (including shopping centre and retail warehousing) includes large branches of Ikea, Next

Home, Homesense and so on, which might result in residents making dedicated shopping trips to these

locations. Lakeside’s proposals to improve its retail and leisure offer (which were granted planning

permission in 2012) may result in some additional trade draw from the survey, although we would expect

any increased trade draw to be relatively limited.

Major competing retail developments & proposals

4.13 The information set out above reviews the current position of centres in and around Gravesham and

Medway. The remainder of this section considers new and proposed retail and town centre

developments in competing centres outside of Gravesham and Medway which may have potential to

draw further trade from the survey area and impact on trading performance of the network of centres.

As part of our analysis we also consider the anticipated developments which are expected to come

forward at Bluewater, Lakeside and Ebbsfleet Valley including Eastern Quarry, the latter not being an

established shopping destination at present but is a location where significant leisure-led regeneration is

expected.

Bluewater (Dartford Borough)

4.14 Opening in 1999, Bluewater is comprised of around 330 stores and is the UK’s fourth largest shopping

centre, attracting 27m visitors per year. As we have demonstrated above, it exerts a major influence

over shopping patterns over residents in Gravesham and Medway, particularly Gravesham Borough. It

also acts a major commercial leisure destination, with a 13- screen Showcase Imax cinema, and

upwards of 50 restaurants trading alongside the retail offer. Bluewater falls within Dartford Borough and

the Council’s adopted Core Strategy identifies Bluewater as a high quality regional shopping centre. It

does, however, make it clear that any expansion at Bluewater should be ‘distinct and sustainable’ and

not be at the expense of local centres such as Dartford and Gravesend.

4.15 In recent years, a number of planning applications have been submitted to enhance the offer at

Bluewater. Most significantly, in August 2013, outline planning permission was granted for an extension to

Bluewater’s West Village (Dartford Borough Council planning ref 12/01464/OUT). The permitted extension

comprises new net additional A1-A5 floorspace up to 30,500 sq m, reconfiguration of the existing parking

areas and lake and new open space/public realm. Whilst this planning permission has now expired a

new application has been submitted to Dartford Borough Council for a similar scheme (ref

16/01207/OUT). It would be reasonable to expect that some of the approved quantum of floorspace will

be used to extend the existing comparison goods offer in the centre, even though at present it is unclear

who the future occupiers of the proposed extension will be.



4.16 More recently, in January 2016 a planning application was submitted (DBC planning application

reference 16/00037) for the change of use of an exhibition space at Bluewater to a cinema and family

leisure uses including restaurant facilities. In recent months a planning application has also been

approved for a significant extension to the H&M store in Bluewater to provide a larger regional flagship

store (DBC planning application ref 15/01503/FUL). A number of other minor applications for changes of

use, extensions to and redevelopments of existing units in the centre have also been progressed. There is

no doubt that Bluewater will continue to provide the principle competition for retail and leisure spending

both now and in the future. Existing town centres in Gravesham and Medway will need to strengthen

their current levels of performance in order to remain resilient to this enhanced offer.

4.17 White Young Green (WYG) have previously undertaken work for Gravesham Borough Council to provide

advice on the potential impacts to Gravesend town centre which might arise as a consequence of the

development of additional retail floorspace at Bluewater, with and without the proposed development

of the Heritage Quarter proposals. This concluded that a scenario whereby the Bluewater extension

comes forward but the Heritage Quarter does not would likely result in a contraction of the turnover of

Gravesend town centre over the period 2013-18, and only marginal growth over the period 2018-23.

WYG concluded that ‘any scenario under which Gravesend town centre experiences negligible growth

over a period as long as 2013-2023 should be classified as being of significant concern’, although it

should be noted that no development at Bluewater has yet commenced.

4.18 Conversely however, under scenarios whereby the Bluewater extension and the Heritage Quarter both

come forward, WYG identify that the positive contribution which the Heritage Quarter would make to

the comparison goods turnover would ‘more than outweigh the trade diversion to commitments outside

the town’. WYG conclude that there is ‘significant disparity’ between the future for Gravesend town

centre, depending on whether proposals for the Heritage Quarter come forward or not, and accordingly

‘development of the Heritage Quarter is therefore key to the on- going vitality and viability of the town

centre’. As we have set out elsewhere in this report, the Heritage Quarter is a Local Plan Core Strategy

allocation and benefits from planning permission. Based on our own assessment of the current

performance of Gravesend town centre (discussed in full in the following section) and the extent of

comparison goods expenditure ‘leakage’ to Bluewater which this study has identified, we would agree

with WYG’s conclusion that the Heritage Quarter development is instrumental in in improving the

resilience of Gravesend town centre and mitigating the impacts of Bluewater.

Lakeside Shopping Centre (Thurrock)

4.19 Is the eighth largest shopping centre in the UK with around 245 stores and 25m visitors per year. An

application for an extended retail offer comprising 40,700 sq m of additional A1-A5 floorspace was

approved in March 2013. The extension proposed to increase the size of Lakeside by nearly a third and

incorporated up to 40 new stores, whilst this permission has time expired a new planning application has

been submitted to Thurrock Council (16/01120/OUT). Thurrock Council have long-term aspirations for

Lakeside to function as a ‘regional town centre’, by introducing employment, housing, community

facilities and open space into an area which is currently dominated by shopping and leisure. Lakeside



draws £52m of comparison goods spending from the survey area and therefore there may be scope for

this development to influence the shopping patterns of residents in Gravesham and Medway. Whilst any

new development at Lakeside would be expected to draw the majority of its trade from other regional-

scale shopping facilities such as Bluewater and Westfield Stratford City in London, its differing offer to

Bluewater means it may draw further trade from the Gravesham and Medway when the proposed

development takes place, however the influence of Lakeside on the study area is currently constrained

by the limited links over the River Thames. This may change in future should proposals for a new Lower

Thames Crossing come to fruition.

Ebbsfleet Valley (Dartford/Gravesham)

4.20 Ebbsfleet Valley and Swanscombe Peninsula straddle the boundary between the Dartford and

Gravesham Borough Council areas, with the majority of development planned to take place in the

former. The situation here is complex, with extant planning permissions in outline form for a number of

inter-related sites, all conditioned on the basis of maximum permitted levels of floorspace in different uses

and with the phasing of delivery uncertain. These sites form the heart of the Ebbsfleet Garden City,

where the Government has established a development corporation to facilitate delivery ‘at pace’.

4.21 Table 4.4 below sets out the key parameters for the main development sites at Ebbsfleet Valley in

Dartford and Gravesham. There is no planning permission currently in place for Swanscombe Peninsula,

although it is likely that this will be progressed through the National Significant Infrastructure Project route

in due course. Our current understanding of the situation at Swanscombe Peninsula is set out in

paragraphs 4.22- 4.25 below.

Table 4.4: Maximum permitted development at key sites within Ebbsfleet Valley* C3 use class

No dwgs. B1 use class Sq m gross (business)

A use Class Sq m gross

(retail)

D2 use class Sq m gross

(leisure) Eastern Quarry (Dartford) 6,250 120,000 26,000 24,000 Ebbsfleet Green (Dartford) 950 339 - Ebbsfleet Green offices (Dartford)

- 1,093 - -

Ebbsfleet - Station Quarter North (Dartford)

930 200,000 12,500 24,750

Ebbsfleet - Station Quarter South (Dartford)

1,390 130,000 4,250 3,000

Sub –Total 9,520 451,093 43,089 51,750 Ebbsfleet - Springhead Quarter (Gravesham)

900 5,000 1,000 500

Ebbsfleet – Northfleet Rise Quarter (Gravesham)

164 120,000 2,950 2,000

Sub-Total 1,064 125,000 3,950 2,500 Total 10,584 576,093 47,039 54,250

* Relevant planning permissions are: Eastern Quarry – DA/12/01251/EQVAR; Ebbsfleet Green – DA/05/00308/OUT; Ebbsfleet Green Office – EDC/16/00071; Ebbsfleet (Dartford) – DA/96/00047/OUT; Ebbsfleet (Gravesham) – GR/12/0186)



4.22 For the purposes of ‘commitments’ factored into this study, we have only had regard to those relatively

minor commitments which fall within the Quarters in Gravesham Borough. Whilst the Dartford Retail and

Commercial Leisure Study (GVA, 2010) made assumptions about delivery of retail floorspace, these have

clearly been superseded by the passage of time and changes to the delivery of development within the

Ebbsfleet Development Corporation area. Any larger scale proposals for retail and commercial leisure in

Gravesham (in particular) are likely to be in edge-of-centre or out-of-centre locations where the

sequential and impact tests would still apply at the application stage (NPPF paragraphs 24 and 26 and

Gravesham Core Strategy policy CS08).

4.23 In addition to the major housing and economic growth planned at Ebbsfleet Valley, a proposed theme

park, London Paramount Entertainment Resort, is expected to come forward nearby on the

Swanscombe Peninsula. We understand the development is likely to include a water park, theatres, live

music venues, cinemas, restaurants, event space and hotels. Other facilities expected to be developed

include a training academy and a country park.

4.24 The commercial leisure floorspace at Ebbsfleet Garden City and particularly Paramount Entertainment

Resort could potentially have more influence over the leisure visit patterns of residents in Gravesham and

Medway. Without knowing the exact quantum of floorspace which is likely to come forward it is difficult

to draw clear conclusions on the extent of impact which will arise in terms of retail and leisure, although

our health check assessments identify that many centres in Gravesham and Medway have a relatively

limited commercial leisure offer at present, and therefore the score for the centres to be directly

impacted may be limited.

4.25 Paramount Entertainment Resort will evidently be a ‘destination’ in much the same vein as Bluewater

currently is, and we would expect that it will compete more directly with Bluewater and other established

leisure destinations to a greater extent than centres in Gravesham and Medway. We would not expect

the opening of the Paramount Entertainment Resort to particularly dilute any demand for additional

commercial leisure provision in the centres in Gravesham and Medway as the catchments and users of

the destinations are likely to be different. However, until more detail is forthcoming it is difficult to come

to any reliable conclusions. In keeping with national guidance, both Ebbsfleet Garden City and

Paramount Entertainment Resort will need to clearly demonstrate their impacts on other centres as

proposals progress, where appropriate.

Sittingbourne (Swale)

4.26 In March 2015, Swale Borough Council resolved to grant planning approval for phase one of ‘The Spirit’

Sittingbourne regeneration scheme. Phase one comprises a seven screen cinema, seven restaurants,

four large format retail units, 215 residential apartments, a new public square and a 308 space multi-

storey car park. There may be some scope for this development to influence shopping patterns of

residents in parts of Medway, although the Chatham Dockside development already offers a similar

cinema/restaurant-led development.



Maidstone (Maidstone Borough)

4.27 Maidstone - Maidstone town centre lies a short distance to the south of the survey area, and is easily

accessed from much of the study area via the A229 / M20. The town centre has a strong retail mix, with

a mixture of value, mid-market and higher-end retailers, and contains a number of operators absent

from any of the centres in the survey area such as House of Fraser, H&M, HMV, Office, Paperchase,

Topman/Topshop, Zara and so on, as well as a good restaurant / café mix and an Odeon cinema.

4.28 Proposals emerged in 2013 for the redevelopment of Newham Court Shopping Village on the north-

eastern edge of Maidstone adjacent to the M20 junction; the 1980s built development is currently

occupied by a garden centre and number of discount / outlet stores, and facilities such as a

hairdressers, restaurant and so on. The site has been acquired by Land Securities with a view to bringing

forward the ‘total regeneration and modernisation’ of the area to include a 7,000 sq m Debenhams

store and 3,900 sq m Waitrose store, alongside a terrace of further retail units and a relocated, enlarged

Notcutts Garden Centre. The planning application was refused planning permission in summer 2014 on a

number of grounds, including failure of the sequential and impact test, and no appeal against the

refusal has been submitted. However, it remains possible that further development proposals could

come forward for this site at a later date.

4.29 Elsewhere in Maidstone, Next opened a 40,000 sq ft Home & Fashion store at Eclipse Park (also adjacent

to the M20 junction, opposite the Newnham Court site) in late 2014, this resulted in the closure of one of

the two Next stores in Maidstone town centre at the same time.



5. Retail Hierarchy

5.1 In this section, we define the role and function of current shopping provision in the higher-order town and

district centres across Gravesham and Medway. We set out our assessment for centres in Gravesham at

paragraphs 5.3 to 5.13, and our assessment for the centres in Medway at paragraphs 5.14 to 5.43.

Gravesham only has one main centre, Gravesend town centre. Medway has a number of town and

district centres, namely the town centre at Chatham and five district centres – Gillingham, Hempstead

Valley, Rainham, Rochester and Strood. These centres form the basis of our assessment set out in the

remainder of this section. A plan showing the location of these town and district centres, as well as the

major out-of-centre provision in Gravesham and Medway, is shown at Figure 5.1.

Figure 5.1: Town and district centres, and out-of-centre retail provision, in Gravesham & Medway

5.2 Guidance on how to assess the performance of centres has remained broadly unchanged since the

Councils’ previous retail evidence base studies were completed, but there is up-to-date guidance on

the indicators which should be used for vitality and viability assessments set out in the National Planning

Practice Guidance (NPPG). We have had regard to these indicators in our assessments set out below.

The ‘health check’ indicators identified in the Planning Practice Guidance are a mixture of quantitative

and qualitative in nature. We have drawn upon a range of primary and secondary data sources



available to GVA. These include Experian Goad (for floorspace and land uses in each centre 5); EGi

Shopping Centre Research; Promis; Institute of Grocery Distribution (IGD) Reports (for supermarket

floorspace); the Valuation Office, and each Councils own information e.g. information on extant

planning permissions. Our assessments have also been informed by site visits undertaken to each of the

centres discussed.

Centres in Gravesham

5.3 The retail hierarchy in Gravesham is headed by Gravesend town centre. Table 5.1 summarises the total

retail floorspace, number of units, and Venuescore Retail Ranking of Gravesend; the latter indicator

benchmarks the position of Gravesend against all other UK retail centres running from discount to luxury

(i.e. lower, middle to upscale). The Venuscore ranking system which ranks the UK’s top 2,500 plus retail

destination including town centres, malls, retail warehouses parks and factory outlet centres, shows that

Gravesend is ranked in 211th position; examples of similarly ranked-centres in the South-East include

Chatham (192nd), Ashford (196th) and Folkestone (229th). The ‘market position’ provides an indication

of the quality of the retail offer in Gravesend, which Venuescore identify as being towards the ‘lower

middle’ end of the market By way of comparison, the position of higher-order centres/locations

surrounding the Borough are 26th for Bluewater ‘upper middle’ market position; 51st for Maidstone

‘middle’ market position, and 52nd for Lakeside ‘middle’ market position,

Table 5.1: Profile of Gravesend town centre

Centre Position in Borough Retail Hierarchy

Total number of units(1)

Total floorspace (sq m net, estimated) (1)

Venuescore Retail Ranking 2014-15(2)

Venuescore Market Position 2014-152)

Gravesend Town centre 470 58,900 211 Lower Middle

(1) Based on Experian Goad centre boundaries, which may differ from Council policy boundary (2) Source: Venuescore Index, 2014-15

Gravesend town centre

5.4 Gravesham’s Core Strategy (2014) defines Gravesend as a ‘Town Centre’ within its hierarchy of centres.

Local policy states that Gravesend Town Centre is the preferred location for new retail, leisure and

entertainment facilities, this corresponds with its ranking as the highest-order centre in the Borough.

5.5 We consider that Gravesend town centre benefits from a reasonable level of vitality and viability. It is

evident that the town centre is able to meet most residents’ day-to-day shopping needs. The centre

includes a reasonably-sized Tesco Metro supermarket as well as a further large Asda store on the edge of

the town centre at Imperial Retail Park, and the range of certain types of services is reasonable. The

general market, which is currently being renovated, and a monthly farmers market both help to

enhance the diversity of uses. There are a number of ethnic food retailers on the eastern edge of the

town centre, on Queen Street and Milton Road.

5 It should be noted that the boundaries of town centres as surveyed by Experian Goad does not necessarily reflect policy boundaries and therefore there may be differences with any monitoring of the centres undertaken by Councils.



5.6 In addition to Tesco, other multiple retailers present include Primark, New Look, Boots, Superdrug,

Debenhams, Argos, Wilko and Carphone Warehouse. The two department stores, Primark and

Debenhams located on New Road are important contributors to the vitality and viability of the centre,

although both trade from relatively small units. A third department store, BHS, recently closed as a result

of the company ceasing trading nationally. It is notable that Gravesend lacks a diverse range of

modern larger floorplate units which are needed to attract multiple retailers and larger operators.

5.7 The former Marks & Spencer store, occupying a prominent, centrally-located site in New Road, also

ceased trading in September 2014, with the company’s closest store now sited in Bluewater. It is

understood that the store has been leased by Marks & Spencer to B&M, a discount retailer who opened

their new store in October 2016. Whilst this store will undoubtedly assist in generating footfall, it does

largely duplicate the low value offer of a number of retailers already trading in Gravesend town centre

such as Poundland, Pound Stretcher and Bargain Buys Stores.

5.8 Whilst the range of stores and diversity of uses in the town centre can be considered reasonable, it is

clear that the middle to higher-range shopping function of the town centre has been in a period of

decline. This change is expected and is linked to national trends in the retail sector, traditional town

centres such as Gravesend face competition from out of town shopping including the desire for large

retail chains to focus on profitable retail spaces in such locations at the expense of town centre

locations. These changes together with shifts in consumer habits, mean that the retail offer of Gravesend

town centre will continue to focus towards a mid to lower-order end of the market without intervention.

It is evident that Gravesend town centre’s health and its future role is linked intrinsically linked to the

performance of Bluewater and future regeneration options of the town centre itself.

5.9 Any proposed expansion at Bluewater (discussed in the previous section) is likely to further increase its

attractiveness as both a shopping and leisure destination. The accessibility to Bluewater and other

higher-order centres when combined with their wider retail and leisure offer suggests that retailers may

not seek to retain or have representation in both Bluewater and Gravesend town centre, particularly if

an attractive environment and retail property stock is not available at the latter. The retail property stock

in Gravesend town centre is somewhat dated at present with little or no modern mid to large units being

available.

5.10 The retail services sector (e.g. health and beauty) has a good representation within the town centre, the

commercial leisure offer (e.g. bars and cafes) in the centre is currently for the most part underwhelming

although the offer has been improved by the opening of Treatz (Railway Place) and Creams (Milton

Place). However further strengthening is required in order to add vibrancy to the centre and increase

dwell time. Some of the current shortfalls identified for the centre, can in part, be met through the

Gravesend Heritage Quarter development (discussed further below). The setting of this development at

the heart of the town centre provides an important opportunity for much needed reconfiguration and

modernisation.



5.11 The vacancy rate (based on Experian Goad centre boundaries) is a cause for concern, with

approximately 1 in 6 units in the centre vacant at the time of our visits to the centre in January 2015 ,

including large parts of the pedestrianised St George’s Shopping Centre. We understand from the

Council that since our visits were undertaken, the vacancy rate has improved with many independent

retailers taking up previously empty stores. Vacancy rates in secondary areas of the town centre,

particularly the eastern end of the centre, are also problematic. These areas have very low levels of

pedestrian activity, and a limited retail / town centre function.

5.12 The environmental quality of the centre is, for the most part, reasonably strong, and both New Road and

High Street contain a number of architecturally impressive buildings. The market building is also an

important asset, albeit one which is currently being refurbished. The market secured £1.8m from the

Coastal Communities Fund in January 2015 to make improvements including enhancement of the

market building, the introduction of new lighting and new fixed stall structures. The overall environmental

quality of the centre is undermined by poor quality urban form in the vicinity of the railway station, and

the two shopping centres – with St George’s Shopping Centre in particular requiring significant

modernisation.

5.13 The planning application for the redevelopment of the Heritage Quarter will, if implemented, address

many of the current deficiencies of this part of the town centre. It will also play an important role in

‘shoring up’ the attractiveness of Gravesend as a shopping destination in light of the continued

competition from Bluewater which this study has identified. The redevelopment scheme, promoted by

Edinburgh House, proposes comprehensive redevelopment of the area, in three distinct quarters:

• Eastern Quarter – new leisure and retail uses, including creation of a piazza around a new Market

Square, a 50-bedroom hotel, and residential development;

• Western Quarter – retail and residential space, with St. George’s Church as a focal point. A key

element in this quarter is the expansion of St. George’s Shopping Centre, to provide new, larger

retail units, facilitated by moving the existing car parking to a new underground facility. The quarter

will also include apartments and community facilities;

• St. Andrew’s Gardens – redevelopment of the riverside gardens to provide new public open space,

creation of a riverside walkway and traffic calming measures, to assist in connecting the town

centre back to the river.

5.14 The redevelopment of the Heritage Quarter will enable a number of the town centre’s assets – most

particularly the riverfront – to be capitalised on, and we would expect the vitality and viability of the

centre as a whole to benefit from the scheme. The waterfront and town pier are important assets which

the town centre is currently failing to capitalise on. The Gravesend Heritage Quarter redevelopment will

considerably enhance the scope for improvement in this respect, but the quality of the retail offer along

High Street will also need to be improved.



5.15 The investment proposed by the Gravesend Heritage Quarter development offers the chance for the

centre to be revitalised, through broadening the diversity of uses and introducing a new residential

community into the town centre. It is important to the long-term vitality and viability of the town centre

that this development progresses. Currently therefore, Gravesend town centre is doing a reasonable job

of meeting local shopping needs – but as the highest order centre in the Borough, and a ‘destination’

centre, it is clearly underperforming.

5.16 The household telephone survey asked respondents who visited Gravesend about their shopping habits.

When asked what they disliked about the centre, 18% of respondents considered that Gravesend does

not have enough choice of shops, and 9% stated they considered the town centre to be

unsafe/dangerous. When asked how they considered the town centre could be improved, the clear

message was that shopping provision needed to be improved: 23% wanted a greater choice of shops,

whilst 19% specifically wanted more large shops or a department store. A further 14% stated that they

wanted the quality of shops to improve. These survey results therefore correlate with our own findings in

respect of the positioning of the centre and its current performance, they also reinforce the need for

developments such as Heritage Quarter to enable the reconfiguration and modernisation of the town

centre whilst valuing and making the most of the existing town centre’s heritage assets.

Out-of-centre retail provision in Gravesham

5.17 Located just outside the boundary of Gravesend town centre is a large Asda supermarket. Situated on

Thames Way, this Asda store has a net sales area of 5,760 sq m. The store is open 24 hours a day and

includes a post office, café, pharmacy, opticians, deli, bakery and fishmongers, with approximately 75%

of floorspace devoted to the sale of food and 25% to the sale of non-food products. Somewhat

unusually, and owing to the location of the store at the foot of an escarpment, access on foot from the

town centre is via a pedestrian escalator from Overcliife with an alternative route from the town centre

being via West Street. Vehicular access is via Thames Way/ West Street, whilst closely located to the

town centre, the lack of easy access between the store and the rest of the centre as a result of the

topographical differences means it largely functions as a standalone store.

5.18 Adjacent to the Asda store and also outside the town centre boundary is the Imperial Business and Retail

Park. This retail park features larger DIY, carpet, food and electrical stores such as Halfords, Pets at

Home, B&Q and Dreams Beds, as well as a Pizza Hut restaurant and a bowling alley. Most of the retail

offer at this location is comparison goods and ‘bulky goods’ in nature (i.e. large items such as furniture

that cannot readily be sold from town centres), but some units are occupied by retailers typically

located in town centres, e.g. 99p Stores, and one unit is occupied by a Lidl supermarket. Again due to

topographical differences and access issues, there is limited scope for this development to be

integrated with the town centre offer.

5.19 Elsewhere in Gravesend/Northfleet, located approximately 4km to the south west of Gravesend town

centre is a Sainsbury’s superstore at Pepper Hill. This large store includes c.650 car park spaces, a petrol



station, deli, bakery, fishmonger, butcher, hot food counter and an extensive clothing and non-food

range. The store has been reconfigured and extended in recent years. There is also a large Morrisons

store (net sales area c. 2,800 sq m) located on Coldharbour Road, 3km to the immediate south of

Gravesend town centre. Both stores can be expected to serve the extensive, largely residential areas of

Gravesend and Northfleet. There is also an out-of-centre Aldi store located at London Road, Northfleet.

Centres in Medway

5.20 Table 5.2 provides a summary of Chatham town centre and the five district centres in Medway, setting

out their total floorspace, number of units, and position in the most recent Venuescore Retail Rankings.

Chatham is the highest-ranked centre in Medway, at 192nd position; by way of comparison, other

similarly-ranked centres in the South East include Camberley (174th), Hastings (188th) and Ashford

(196th). The remaining centres are ranked lower in the Venuescore Index on account of their more

limited role and function as district centres, although both Hempstead Valley and Rochester feature in

the UK top 500. In common with Gravesend, Chatham is identified as having a retail offer which is

towards the ‘lower middle’ end of the market.

Table 5.2: Profile of Medway town and district centres

Centre Position in Borough Retail Hierarchy

Total number of units(1)

Total floorspace (sq m net, estimated) (1)

Venuescore Retail Ranking 2014-15(2)

Venuescore Market Position 2014-15(2)

Chatham

Town centre (Main/city centre – Council Policy)

408 76,300 192 Lower Middle

Hempstead Valley District 59 27,200 403 Middle

Rochester District 190 29,200 437 Middle

Gillingham District 235 43,900 586 Lower

Rainham District 139 21,100 1,167 Lower Middle

Strood(3) District 155 46,400 n/a n/a

(1) Based on Experian Goad centre boundaries, which may differ from Council policy boundary (2) Source: Venuescore Index, 2014-15 (3) no Venuescore data available for Strood

Chatham town centre

5.21 Chatham is the largest of the Medway towns and is defined as a town centre in the Medway Local Plan

(2003). The town centre has a mixture of established national retailers and smaller specialist retailers,

particularly towards the western end of the centre along the High Street which links Chatham and

Rochester town centres. The focus of retail activity is the pedestrianised High Street and the Pentagon

Shopping Centre. The eastern end of the town centre is bookended by the junction of The Brook and

the A2 New Road which links Chatham with the other Medway towns. A large Tesco foodstore until



recently occupied a prominent position at this junction; however this store ceased trading in April 2015.

This unit has now been let to GoOutdoors, an outdoor goods store.

5.22 Chatham also has a tourism role, a legacy of its maritime heritage, with the Historic Dockyard and Fort

Amherst acting as visitor attractions. However, there is little evidence that the town centre itself benefits

from this tourism role.

5.23 The diversity of uses is, on paper, reasonable, and the centre is currently able to provide for residents’

day to day shopping needs to a reasonable extent. This ability has unquestionably been compromised

by the closure of the Tesco store, which has left the town centre without a supermarket which is capable

of meeting residents’ larger food shopping needs. The only remaining supermarkets in the centre –

Sainsbury’s and Iceland – are of sufficient size to only perform a ‘top up’ shopping function, and the

Sainsbury’s in particular is a poor quality, dated store.

5.24 The comparison goods shopping offer is sub-standard for a centre at this level in the retail hierarchy,

being generally mid to low market, with discount / charity stops interspersed with national retailers along

much of the primary shopping area. There is a below average proportion of retail services in the centre,

such as cafes, restaurants, hair and beauty facilities, and so on. As town centres aim to become mixed

use visitor destinations – underpinned by a strong comparison function – such retail services will become

increasingly important to the long-term vitality and viability of centres. Smaller, independent

convenience retailers (including specialist community/ethnic retailers), which are also beginning to have

an established trading presence towards the eastern end of the High Street, may add to this diversity of

offer in time as they become acknowledged as a key part of the town centre mix.

5.25 The retail offer in the town is anchored by a TK Maxx store to the western edge of the town centre and,

until earlier in 2015, a Tesco foodstore to the east. Following the closure of the Tesco store, the

Debenhams store on the High Street now forms the eastern-most ‘anchor’ store, although this in itself

feels slightly detached from much of the prime retail offer in the town. The focus of the retail activity is

around the Primark store and ground floor of the Pentagon Shopping Centre. The shopping centre itself

however suffers from a dated internal appearance, and many of the units are too small and

consequently are struggling to be let to the type of comparison goods operators which Chatham needs

to attract in order to improve its retail offer. The Council should continue to work with the relevant

owners of the shopping centre to secure investment and modernisation of the Pentagon Centre at the

earliest opportunity. The introduction of an enhanced ancillary commercial leisure offer within the

centre would assist in its overall performance.

5.26 The town centre has a vacancy rate which is above the national average, and the highest of all of the

Medway towns. There are also signs that the vacancy rate has increased in recent months, and has

increased further subsequent to our assessment of the centre on account of the closure of the WH Smith

store in the town centre. It is of particular concern that a number of the vacant units are located in the

prime retail pitch – within and adjacent to the Pentagon Centre. Supply is not meeting demand, and

recent lettings of vacant units have been to generally poor-quality or temporary retailers. It is important



that Chatham retains a strong retail function in its primary shopping area, but the current quality of much

of the retail offer falls below consumer/visitor expectations.

5.27 It is positive to note that the former Royal Mail premises on Railway Street, an architecturally significant

building in the town centre, has recently been let to Wetherspoon’s, which can be expected to act as a

positive footfall generator throughout daytime and evening trading hours.

5.28 The Trafalgar Centre – the site of the former market - on the High Street, is also currently vacant, and

represents a clear opportunity for future redevelopment. We understand that the site is owned by NCP

(who also operate the multi-storey car park to the rear), and it is considered that this site, along with the

Pentagon and Tesco sites, represents the principle opportunities for the retail offer of the town centre to

be strengthened.

5.29 The environmental quality of the rest of the centre requires substantial investment and enhancement.

The pedestrianised High Street is reasonably well-maintained but investment is needed to bring a number

of the buildings, and in particular shop fronts, up to an acceptable quality. As mentioned above, the

dated feel of the Pentagon Centre is likely to further hinder operator interest in this part of the centre.

5.30 The centre benefits from a good level of accessibility, from both public and private transport. The

provision of a new bus interchange and removal of through-traffic represents a positive investment, and

has improved the physical fabric of this part of the town centre, but the wider spin-off regeneration

benefits for the town centre have, to date, been relatively limited. Further investment through the Local

Growth Fund will see changes to the public realm and improvements to accessibility and connectivity

with Chatham City Centre from the train station. Coupled with planning consent on Chatham Waterfront

and the review of Council owned sites for regeneration, change in Chatham could be a positive

catalyst to support the centre as a destination.

5.31 There is little in the way of out-of- centre floorspace which can be expected to directly compete with

the town centre for expenditure in its current form. Proposals in out of centre locations (including edge

of centre) can restrict retail/leisure operator demand for future representation within the town centre -

for example the well-developed commercial leisure offer at Chatham Dockside, an Odeon cinema, and

several restaurants including national operators such as Nando’s and Chimichanga. It is unlikely that

operators will look for representation in Chatham as well. Future redevelopment opportunities (Trafalgar

Centre and other Council owned sites) could attract the desired retailer/operators, and further out-of-

centre competition should be resisted given the identified weaknesses in Chatham as the highest order

centre.

5.32 The household telephone survey questioned what users of the centre liked and disliked about the town

centre. When questioned what they disliked about the centre, the majority of respondents stated that

the centre does not have enough choice of shops, whilst the second highest response stated that the

centre is unsafe/dangerous. When asked how the centre could best be improved the majority



considered a better choice of shops would be beneficial, alongside and identified need for more large

shops or department stores, and an improved appearance/ environment.

5.33 Based on the venue score retail ranking, proportion of retail floorspace and number of units Chatham

remains at the top of the hierarchy. However, its underperformance is reflected by the lower order

representation on the high street captured by the venue score market position as ‘Lower Middle’, which

is not reflective of its role in the retail centres hierarchy.

5.34 With the impact of the changing economic climate, change in retail operator business models, online

shopping trends, threat of out of centre proposals and inability to respond to market needs in its current

form (dominated by smaller units averaging 187sqm compared to the healthier Hempstead Valley

average unit size of 461sqm), Chatham faces a significant challenge. It therefore remains vulnerable to

growing sub-regional competition and footfall being drawn away to proposals in edge and out of

centre locations.

5.35 The Council have secured funding for further public realm improvements, and the continued policy and

strategic support for identified development opportunity sites is position for future change, and should be

acknowledged as the priority moving forwards over the plan period. Stimulating operator demand is key

and the Council should seek to resist edge/out-of-centre proposals that seek to restrict this aspiration.

Chatham is not a healthy centre, clearly portrayed by its underperformance and low value retailer

representation, but has the potential to respond positively to the Council’s plans and aspirations to retain

it as the highest order town centre.

Rochester district centre

5.36 Rochester is a picturesque, historic town. To a greater extent than the other centres in Medway, it has

dual functions as both a centre serving local residents, and also a tourism centre, with Rochester

Cathedral and the imposing adjacent Castle both important attractions in this respect. Indeed the

presence of the castle, cathedral and a number of other historic buildings such as Eastgate House, lend

the centre a charming, historic feel. It is evident that the character of the town has been protected and

enhanced to remain in keeping with the town’s historic character. The centre is designated as a

Conservation Area in its entirety and features many traditional Georgian and Victorian buildings which

have been preserved.

5.37 The centre currently benefits from positive levels of vitality and viability. The retail mix of the centre is

generally strong, and the focus of the retail offer towards boutique / specialism comparison goods

retailing (e.g. upmarket clothing, antiques, books) lends the centre something of a unique feel. The

convenience offer in the centre is limited, with existing provision of a scale to meet localised ‘top up’

shopping needs only. Residents in the Rochester area are therefore only likely to use the convenience

shopping facilities in the town centre to supplement food shopping trips elsewhere. It is considered that

there is scope for provision to be enhanced in this respect, and a small-format foodstore may be

beneficial to the overall town centre offer. A farmers market is held every month on the Corporation



Street car park; positively we understand that this has recently relocated to a more centrally-located site

– the Blue Boar Lane car park.

5.38 The castle, cathedral and other heritage assets in the centre are evidently important factors in the

centre’s overall vitality and viability. They help to frame the overall attractiveness and historical feel of

the centre, and are well integrated with the rest of the retail and leisure offer through strong public realm

connections. They also are clearly important to attracting visitors to the centre, and mean the centre

has an important tourist function, and Rochester is largely unique amongst the Medway towns in this

respect. There is a strong supporting range of cafes, restaurants and pubs which help to ensure that the

centre benefits from an active leisure scene both during the day and evening. We have observed a

number of recent and planned openings within this sector in the town centre, which will further add to

the range and breadth of the offer in this respect.

5.39 The environmental quality of the centre is, for the most part, particularly strong, with the pedestrianized

nature of the High Street, the setting of the town centre in a Conservation Area, and the generally good

public realm all contributing positively in this respect. Some improvements could be made to the

environmental quality of the centre in the vicinity of the A2 / Eastgate junction. The centre is also highly

accessible, following the relocation of Rochester station, with the station’s new location more centrally-

located in relation its historic core.

5.40 In the household telephone survey, respondents’ views in respect of Rochester were generally positive

35% of users of the centre stated that they liked its attractive environment; a further 30% stated they liked

the historic environment of the centre. 13% of respondents stated that the centre could be improved by

the provision of additional car parking facilities.

5.41 Rochester is one of the healthier centres in the authority with a venue score retail ranking of 439 and a

venue score market position of ‘Middle’. By its historic character, the units are characteristically small in

comparison to the more modern purpose built Hempstead Valley Shopping Centre (the other healthy

centre with an average unit size of 461sqm). Rochester has a historic identity and a high street offer that

has evolved over time by way of leisure to increase dwell time. This centre remains attractive to residents

and visitors from a tourism perspective.

Hempstead Valley district centre

5.42 Hempstead Valley is situated approximately 6km to the south west of Rainham, and 6.5km to the south

east of Chatham, and is somewhat detached from the other Medway centres which all lie to the north

of the District. It is located 1.5km north of the M2 motorway. It lies to the south of two large suburban

residential areas of Hempstead and Wigmore. Hempstead Valley district centre is unique amongst the

Medway centres in that it compromises, in its entirety, a purpose-built indoor shopping centre. Although

a district centre in retailing terms, the relative shortage of non-retail facilities means that Hempstead

Valley functions in a different way to the ‘traditional’ district centres of Strood, Gillingham and Rainham.

The centre is currently undergoing a partial redevelopment, involving the demolition of a former



McDonald’s restaurant and car showroom on land adjacent to the main shopping centre building, and

creation of a terrace of six units. In addition, on-going internal redevelopment works, will result in the

redevelopment of the southern part of the centre in an area currently occupied by a food court to form

a large-format store for occupation by a comparison goods retailer.

5.43 The centre has two strong anchor stores in the form of large branches of Sainsbury’s and Marks &

Spencer, and both stores generally remain fit for purpose as a result of modernisation of the units which

the operators have undertaken. The M&S store is the only full-line branch of the company in the District

(there is also an ‘Outlet’ store at Chatham Dockside), likely in part to be a reflection of the poorer quality

of the retail property stock in the historic centres. The rest of the offer is principally given over to national

retailers, with a strong tenant mix for the size of the centre, and a good diversity of uses which enable the

shopping needs of the surrounding residential population to be met. Other multiple retailers present

include BHS, Argos, Boots, WH Smith, New Look, Clarks and Vodafone. The presence of a large

Sainsbury’s and the M&S are likely to extend the catchment area of the centre when compared to the

catchment areas of other district centres.

5.44 The range of retail services (for example, banks, building societies, hair & beauty and so on) is particularly

limited. There is an existing food court in the centre, and three coffee shops, although the dining offer

will be significantly enhanced by the redevelopment works currently underway. These works will

introduce a number of new operators to the centre, such as Frankie & Benny’s, Nando’s and Bella Italia:

these type of restaurant operators are currently under-represented in Medway, and their letting is

evidence of the attractiveness of modern-format retail space, which is largely absent from the District’s

‘traditional’ centres. One of the units currently under construction is also to be occupied by Kent

Reliance building society, which will be relocating to a more prominent location.

5.45 Overall, it is clear that Hempstead Valley is ‘punching above its weight’ for what might typically be

expected for a ‘district’ centre. The centre is 35 years old and in parts is beginning to show its age.

However the programme of improvement works which have recently commenced should succeed in

bringing new vitality to the centre, including diversification of its offer to include more uses which will

encourage ‘dwell time’ within the centre. It scores positively against the majority of our health check

criteria, and the improvements to the centre which are currently underway will help address some of the

qualitative shortfalls in the offer of the centre. It is possible that the attractiveness of this centre as a retail

destination does, however, come at the expense of other centres in Medway; for example, we

understand that Marks & Spencer closed their store in Chatham town centre in 2006, having made a

strategic decision to focus on their store at Hempstead Valley, which was subsequently modernised and

improved.

5.46 The household survey identified a generally high level of satisfaction with Hempstead Valley from users of

the centre. Particularly noticeable was that 25% of respondents liked the ease of parking in the centre,

and 25% liked the fact that parking was free. 16% of respondents cited the range of national

retailers/well known stores as being the reason they liked the centre. In terms of areas of improvement,



almost half of respondents stated that no improvement was required, whilst 14% wished to see a better

range of shops.

5.47 Hempstead Valley shopping Centre is a healthy centre with a ‘Middle’ venue score market position and

a venue score retail ranking of 403. It is a purpose built shopping centre and is more responsive to market

requirements. As a result, this centre has seen more proposals for expansion and a particular focus on

commercial leisure uses. However, it is lacking in service related uses, which should be the focus for

policy direction.

Strood district centre

5.48 Strood is a small district centre on the western side of the River Medway, separated from the other

Medway towns but readily accessible by road and public transport connections. The district centre has

a good convenience goods function, with three supermarkets within the defined district centre

boundary (Asda, Aldi and Iceland), and a further two supermarkets (a large Morrisons and a smaller

Tesco) outside the boundary but within a short walking distance, albeit with poor linkages to the district

centre offer. The supermarkets, along with a Wilko store, act as the ‘anchor’ stores in the centre. The

comparison offer is largely pitched towards meeting day to day shopping needs, and is generally of a

fairly low grade with limited choice in any one category. The focus of the offer in the centre is more

orientated towards convenience goods and services. A small market is held in Corporation Street car

park twice-weekly.

5.49 The vacancy rate in the centre is above the UK average, and has marginally increased in recent months.

Much of the vacant floorspace stock is small units, mostly in secondary areas of the centre, for where

demand for premises cannot be expected to be strong.

5.50 Strood does not benefit from the historic character of the other centres in Medway, and appears to

have suffered from a lack of investment in the public realm. The result is a poor quality public realm

throughout, and a centre that feels ‘tired’ in character as a whole. The bisection of the centre by two

major roads (the A2 and A228) means the centre suffers from a poor environmental quality. The

dominance of cars discourages pedestrian movement, resulting in a poor pedestrian environment, not

aided by poor quality pedestrian footways and crossings.

5.51 On the edge of the district centre are a number of other retail facilities – Strood Retail Park, and the

aforementioned Tesco and Morrisons foodstores. Connectivity between the different retail elements

within and surrounding the centre, the High Street, retail park, market (when trading) and foodstores is

disjointed, resulting in a retail environment that is lacking cohesion and not clearly navigable. The

Morrisons store on Knight Road is the largest foodstore serving Strood, and is a modern store with a strong

range of fresh food counters. The Tesco store on Cuxton Road suffers from a dated external and internal

appearance. The store functions as a small supermarket, with a limited but reasonable product range,

almost entirely devoted to convenience goods. There was little evidence observed of ‘linked trips’

taking place between either the Morrisons or Tesco store and the town centre.



5.52 Strood Retail Park offers a number of retail warehouse-format units and large surface car park (with free

car parking). Occupiers at the site currently include B&Q, Next, Argos, Brantano, KFC and Matalan, with

Poundland expected to move into the former Paul Simon unit which ceased trading in 2014. The retail

park is owned by Ropemaker Properties, who have recently submitted a planning application

(MC/14/3317) for the B&Q store (which currently occupies a large unit on the eastern side of the retail

park) for the ‘construction of a replacement building to provide three retail units (class A1) and a gym

(Class D2), removal of existing slip road, alterations to car park and other associated works (demolition

existing unit)’. This application has been granted planning permission, and if implemented can be

expected to introduce a number of new retailers into Strood. The parade of units which house the

current B&Q and Next stores appears tired and dated, following a fire in 2006 investment was made in

redeveloping the western terrace (anchored by Matalan). The presence of Strood Retail Park in such

close proximity to the district centre could be better realised, in order to benefit the wider vitality and

viability of both centres.

5.53 The environmental quality of the district centre and retail park is poor. The bisection of the retail offer by

major roads interrupts pedestrian flow and means no sense of a cohesive centre is achieved. Pedestrian

linkages between the different ‘components’ of the centre – the ‘historic’ centre, the Strood Retail Park,

and the Tesco and Morrisons supermarkets, needs to be improved as a priority.

5.54 The household telephone survey confirmed the importance of Strood as a food shopping destination,

with 74% of respondents stating food shopping was the main purpose of their trip to ‘Strood’ (the wider

area including Tesco and Morrisons, not just the ‘town centre’). Whilst many residents considered

themselves satisfied with the centre, 10% identified traffic congestion as being an area of concern, and

just under 20% of respondents raised concerns about the environmental quality of the centre (including

a poor overall town centre environment and concerns over litter). 12% of respondents stated that the

centre could be improved through additional car parking provision, and 14% stated that Strood would

benefit from a better range of shops.

5.55 The vulnerability of this centre is reflected by its poor vitality and viability (reflective of its limited and poor

quality offer), vacancies, poor environmental quality and interrupted pedestrian flow. The vitality and

viability of Strood District Centre is one of the weakest of all Medway towns with its convenience role

playing a fundamental role in contributing toward it’s vitally and vibrancy. Impact on its convenience

role could fundamentally impact on the wider vitality and viability of the centre.

Gillingham district centre

5.56 Medway’s Local Plan (2003) defines Gillingham as a ‘District Centre’ within its hierarchy of centres.

Gillingham is situated approximately 3km to the north east of Chatham. This district centre performs a

functional role in meeting local convenience shopping and service needs. It is ‘getting by’ perfectly

adequately, but does not display any particularly positive nor indeed overly negative indicators of vitality

and viability.



5.57 The size of the centre and range of the retail offer means it that it only performs a limited function as a

comparison goods shopping destination. Nevertheless the presence of multiple retailers such as Boots

and Wilkinson ensures that day-to-day shopping needs can reasonably be met. The presence of a

number of supermarkets and a range of retail services provide an important contribution to the centre’s

vitality and viability. A twice-weekly street market along High Street adds to the diversity of uses in the

centre.

5.58 The ‘anchor’ store within the centre (Council owned) is a Budgens supermarket. However the ability for

this store to contribute to the wider vitality and viability of the centre is compromised by location to the

rear of the High Street with uninviting pedestrian access and a dated external and internal appearance

which may put off some shoppers. The Aldi store to the east of the town centre (in an edge-of-centre

location) is a modern store with a more agreeable shopping environment, but its disconnection from the

pedestrianised High Street means it offers only limited opportunity to contribute to the wider vitality and

viability of the centre.

5.59 The vacancy rate in the town centre is marginally below the UK average but, with one in ten units in the

centre vacant, requires close monitoring. The environmental quality of the centre is satisfactory, but

largely functional. As with other centres in the District, there is a need to improve in the physical

appearance of a number of units in the Core Retail Area, particularly in terms of improving shop fronts.

5.60 The household telephone survey identified that 20% of respondents considered there to be a poor range

of shops in Gillingham town centre; a further 8% of respondents stated they felt that there were too many

shops of one type. When asked how the centre could be improved, 15% suggested providing a better

choice of shops, and 20% stated the centre would benefit from the introduction of a department store.

Almost 1 in 10 respondents considered the environmental quality of the centre to be poor.

5.61 Gillingham District Centre lacks vibrancy and diversity of uses on the high street to support the needs of

users. It can be argued that the poor performance of its existing convenience stores is attributed to the

fact that stores have a larger presence just outside the District Centre (Tesco store, Courtney Road and

Iceland in Gillingham Retail Park), thus placing the centre in a vulnerable position, i.e. the opportunity to

provide an expanded offer in the District Centre is limited due to the presence of these stores in close

proximity. It is therefore clear that coupled with vacancy rates and environmental appearance this

centre is vulnerable and requires an appropriate strategy to respond more positively.

5.62 The close proximity of the universities mean that Gillingham District Centre could be supported more by

students than currently experienced (due to the limited offer on the high street and visual appearance).

Opportunities to support the current (service needs) and aspired future role should be supported through

the encouragement of appropriate uses, public realm improvements, seeking to diversity the offer and

developing appropriate policy protection from edge of centre and out of centre proposals that could

restrict or discourage operator interest in the centre.



5.63 It was acknowledged earlier in the report that the household survey findings with regard to Gillingham

District Centre and Retail Park could have been flawed. It is recommended that until such time that

clarity is provided on the performance of each separately, the Authority takes a cautious approach to

protect the vitality and vibrancy of the centre particularly where out of centre or edge of centre

proposals pose a threat to its vitality, viability and vibrancy.

Rainham district centre

5.64 Rainham is situated approximately 7km to the east of Chatham. The town centre is focused on the

junction of the A2 (High Street) and Station Road, with much of the retail offer accounted for by the

pedestrainised Rainham Shopping Centre. Rainham is one of the smallest of the Medway District

Centres, and fulfils a role and function which is principally catered towards meeting local convenience

goods and services needs, coupled with some limited day-to-day comparison goods shopping facilities.

5.65 The retail offer is anchored by the Tesco Metro store in Rainham Shopping Centre. Whilst this store is

relatively dated it offers a reasonable selection of products to meet top-up and some main shopping

needs. Elsewhere in the centre, most of the retail offer is pitched at the discount / value end of the

market. The centre has an important service function, but there is an over-concentration of certain

types of retail services, particularly hot food takeaways within the centre. Whilst there are a handful of

multiple retailers present in the centre, the majority of the offer is given over to the independent retail

sector. This provides a diverse town centre but many retailers are trading from poor quality premises

which are in need of improvements to their visual appearance.

5.66 The vacancy rate is below the UK average, and most of the vacant floorspace in the centre is small units

in relatively secondary parts of the centre. Whilst a number of previously vacant units in the centre have

recently been let, the lettings have been to generally poor quality retailers. This is reflective of the

relatively limited demand which is likely to exist for the centre. The environmental quality of the centre is

functional, and whilst there are no major areas of concern, the upgrading of the physical appearance

of a number of the units, particularly on Station Road, would be beneficial. The ability for significant

environmental improvement is constrained by the busy High Street.

5.67 The household telephone survey indicated that most users of the district centre were generally satisfied,

with 21% of respondents stating they liked the compactness of the centre and ease of getting around.

27% of respondents stated the centre could be improved by providing a better range of shops, and 16%

of respondents stated they felt the centre would benefit from cheaper parking.

5.68 Rainham is a vulnerable centre. It has a significantly lower retail ranking venue score compared to the

other district centres in the Borough. This could be attributed to the poor quality stores, vacancies and

poor physical appearance of stores rather than being credited to the district centre’s size and local

function. The quality and appearance of the shops also play a role in attracting better quality retailers,

thereby necessitating physical improvements to attract better quality retailers.



Out-of-centre retail provision in Medway

5.69 There are three principle concentrations of out-of-centre retail activity in Medway — Horsted Retail Park,

to the south of Chatham; Gillingham Retail Park, which is located on the A2 approximately midway

between the centres of Chatham and Rainham, and a short distance to the south east of Gillingham

district centre; and Strood Retail Park, on the edge of Strood district centre. We have discussed the latter

as part of our assessment of Strood district centre (as set out above), as the retail park has a functional

relationship with the district centre, and indeed offers an opportunity for the vitality and viability of the

wider centre to be improved. The three retail parks are shown on the retail network plan at Figure 5.1.

5.70 Horsted Retail Park is located on Maidstone Road, the main radial route into Chatham from the south

and close to junction 3 of the M2, the centre provides a number of large retail warehouse-format stores,

together with directly adjacent surface car parking. The site is currently occupied by PC World, Curry’s,

Homebase, Toys ‘R’ Us and Pets Mart. It is predominantly ‘bulky goods’ in nature, with limited scope to

directly compete with the town centre. The purpose built retail park is a considerable distance from any

town centre, but is likely to draw trade from residents in the Chatham, Rochester and Walderslade areas.

A short distance further south along Maidstone Road is a large (4,861 sq m net) Asda foodstore, which

offers a range of facilities including clothing, a pharmacy, hot food counters, and click & collect

facilities. Elsewhere in the Chatham area, there is a 2,268 sq m net Morrisons foodstore on Princes

Avenue at Walderslade, and a 1,291 sq m Co-Operative foodstore in Walderslade Village, part of which

has been sub-let to a Peacocks clothing concession.

5.71 Located approximately three km to the south east of Gillingham is the Gillingham Retail Park which

comprises 10,112 sq m of open A1 retail floorspace. It forms a substantial part of one of Medway’s

principle out-of-town retail offer, and includes stores occupied by B&Q, Dreams Beds and Pets at Home.

One of the units on the retail park also operates as an Iceland supermarket. Planning permission was

granted in May 2015 for a new 1,879 sq m gross (1,254 sq m net sales) Aldi store at Gillingham Retail Park,

which will be created through the demolition of existing Units 5 and 6 (a vacant unit and a Harveys

furniture store). As part of the permission, Unit 4 (also currently vacant) will be reconfigured and

extended through the introduction of mezzanine floorspace, meaning the total net sales area of Unit 4

will increase by 864 sq m net 6.

5.72 We factor these ‘commitments’ into our retail capacity forecasts for Medway set out in Section 8.

Adjacent to the retail park, on the opposite side of Courteney Road, is a Tesco Extra foodstore (net sales

area of c.3,000 sq m). To the south of the Tesco store is a branch of Dobbies Garden Centre. This

concentration of retailing activity acts as a significant out-of-centre shopping destination, and whilst

most of the uses are ‘bulky goods’ in nature, the occupation of some of the units by operators who

typically locate in town centres (such as Iceland) suggests there may be some direct competition with

the surrounding network of town and district centres, most particularly Gillingham.

6 Source: Firstplan Planning & Retail Statement, December 2014 (Medway Council planning application ref MC/14/3867)



5.73 In addition to the above retail parks, further retail and leisure facilities are provide at the Dockside

Factory Outlet Centre at Maritime Way, approximately 2 miles to the north-east of Chatham town centre.

The Factory Outlet Centre contains ‘outlet’ stores (generally selling discounted/past season stock) from a

range of national multiple retailers. The main ‘anchor’ to the centre is a Marks & Spencer Outlet store,

and other retailers include Sports Direct, Clarks and Mountain Warehouse, as well as a number of smaller

operators. The centre also contains a Cadbury outlet; there are also a number of food operators

including Burger King. Immediately adjacent to the Dockside Factory Outlet Centre is a collection of

leisure and tourism uses, including the Dickens World museum, an eight-screen Odeon cinema, and a

number of family dining restaurants including Pizza Hut and Nando’s. There is no cinema located in any

of the town or district centres in Medway, and relatively limited representation from national commercial

leisure operators, and therefore Chatham Dockside represents the principle ‘hub’ for this type of activity

in Medway. There is also a Ramada hotel located nearby on Western Avenue.

5.74 This area therefore focuses as a separate cluster of retail and commercial leisure activity, and whilst the

presence of Dickens World and the Outlet Centre are, it would be expected, more orientated towards

visitors to the area rather than local residents, the cinema and restaurants are both likely to be well-used

facilities by residents in Medway, given the lack of these type of facilities in the defined centres and the

growing residential population in immediate vicinity of Chatham Dockside.



6. Capacity forecasts methodology

6.1 In this section we set out the performance of existing floorspace across the study area. After introducing

the approach to calculating capacity, we consider the performance of Gravesham and Medway in

separate sections of the chapter, including analysis of the performance of individual town and district

centres within each authority area. From this analysis, we are then able to establish the quantitative

‘need’ for additional retail floorspace, disaggregated by authority. The findings of this section should be

read in association with the capacity tabulations at Appendix I (for convenience goods) and Appendix

II (for comparison goods) in Volume 2.

Methodology

6.2 The ‘need’ for new floorspace is calculated through a conventional and widely-accepted step-by-step

methodology, consistent with best practice, which draws upon the findings of the household telephone

survey of shopping patterns (as previously discussed) to model the current flows of expenditure to each

retail destination within the survey area, and those competing centres in the surrounding area.

6.3 The first stage in this exercise is establishing the ‘baseline’ position, which is developed as follows:

• Step 1: Calculate the total amount of convenience and comparison goods expenditure which is

available within the postcode sectors comprising the main centres’ catchment areas;

• Step 2: Allocate the available expenditure to the convenience and comparison goods shopping

destinations visited by residents within these postcode sectors, as defined by the household

telephone survey of shopping patterns.

• Step 3: Compare the total expenditure attracted to each shopping destination with the current

retail floorspace to assess ‘sales densities’ (i.e. turnover per sq m) in each shopping destination.

6.4 Once a baseline position is established, the growth of convenience and comparisons goods expenditure

and the required retail floor space is explored. Initially this is done by utilising Experian data as identified

earlier in this report. This is followed by expanding the quantitative modelling further to test a number of

alternative scenarios that relate to the wider Strategic Housing and Economic Needs Assessment, and

the Strategic Housing Market Assessment in particular.

Survey Area and Household Survey

6.5 As set out in Section 4, in order to determine the ‘need’ for new floorspace, a household telephone

survey of shopping patterns was undertaken during February 2015, covering Gravesham and Medway in

their entirety as well as parts of adjacent authorities. The extent of the survey area is shown in Figure 4.1

in Section 4.



6.6 The household telephone survey results identify shopping habits of households for both convenience and

comparison goods, as well as commercial leisure spending (which we discuss separately in Section 9 of

this report). For convenience goods, the household telephone survey included questions on ‘main food’

and ‘top-up food’ shopping. The results of the two types of food expenditure were then merged through

the application of a weight which reflects the estimated proportion of expenditure accounted for by

each goods type (70% main food / 30% top-up food). This forms a ‘composite’ pattern of convenience

spending, expressed as a market share for each destination centre or foodstore for each survey zone.

6.7 For comparison goods, the household telephone survey included questions on where respondents

normally undertake shopping for the following types of comparison goods shopping:

• Clothing and footwear;

• Furniture, floor coverings and household textiles;

• DIY and decorating goods;

• Domestic appliances;

• Audio-visual equipment;

• Personal and medical goods; and

• Recreational and luxury goods.

6.8 Shopping patterns for each of these types of comparison goods are then combined to produce a

‘composite’ set of comparison goods market shares. To achieve this combined merging, weighted

averages from the household survey responses are derived based on the proportion of personal

spending on each goods category (‘expenditure per capita’) available to residents in the survey area.

Estimates of Population in the Survey Area

6.9 The population estimates used as the basis of our retail capacity forecasts are initially derived from

Experian Micromarketer, and are based on past trends (from Census data and ONS mid-year estimates)

and projected forward at a postcode sector level.

6.10 In addition, this study (in Section 7 and 8) takes into consideration population projections derived as part

of the Strategic Housing Market Assessment (SHMA) which forms part of the overall SHENA commission.

The intention is to analyse the differences in population growth as a result of the various population

growth scenarios in order to assess the implication on retail and leisure floorspace required in the study

area. Gravesham Borough Council has provided the population scenarios and devised the

methodology and explanatory note (See Volume 2, Appendix III); and GVA has incorporated the

population figures into the baseline model in order to provide retail ‘need’ outputs.



6.11 The population projections that have been modelled for both Gravesham and Medway include:

• DCLG Household Projections 2012 based (HP)

• HP including 2013 and 2014 MYE

• Long term migration

• Long term migration inc. unattributable Population Change (UPC)

• Average long term migration

• Sector growth

o Sensitivity 1

o Sensitivity 2

• Sectors & London Paramount Indirect

o Sensitivity 1

o Sensitivity 2

6.12 For the purposes of this study, the above scenarios have been narrowed down to the following four and

focus on the recommendations of the SHMA:

• A: Average long-term migration scenario

• B: 2012 based sub-national household projections including 2013 and 2014 mid-year estimates

• C: Sectors and London Paramount Indirect Sensitivity 2

• D: Combination of B and C – This is done as Medway’s advised OAN is based on C and

Gravesham’s advised OAN based on D

6.13 Table 1, Appendix I, sets out the current and projected population for each of the zones as sourced from

Experian Micromarketer which together comprise the survey area shown in Figure 4.1. The total current

population in the survey area is 527,757 persons. Based on population projections provided by Experian,

this will increase to 631,992 persons by 2037 (the end of the study period). This represents a growth in

population of 104,235 persons. We refer to Experian Micromarketer’s population projections as the

‘Experian baseline’ projections.

6.14 As stated earlier alternative population projections have been tested which are based on potential

growth scenarios outlined in the SHMA, in order to provide a range of potential floorspace scenarios. We

return to discuss this in Section 7 and 8.

Available Expenditure in the Survey Area

6.15 Experian identify a ‘per capita’ spend on comparison and convenience goods on a zone by zone basis,

and these are shown in Table 2 of Appendix I for convenience goods, and Table 2 of Appendix II for

comparison goods. These show that:



• comparison goods per head spend ranges from £2,551 in zone 12 (Chatham & Gillingham) to

£4,148 in zone 8 (Meopham) (2015);

• convenience goods per head spend ranges from £1,751 in zone 12 to £2,368 in zone 8 (2015).

6.16 It is expected that spend per head on comparison and convenience goods will increase over the course

of the study period. Therefore, we apply an annual growth rate to the 2015 baseline figures, which

reflects expenditure growth rate projections set out in Experian’s Retail Briefing Note 12.1 (October 2014).

The growth rates we have used are summarised in Table 6.1. It should be noted that Experian only

forecast expenditure growth rates up to 2035, and therefore for the period 2035-37 we roll forward the

growth rate for the period 2025-35 a further two years. Growth rates, particularly in the medium to long

term (i.e. post-2020) should be considered indicative, and are likely to be subject to change. For this

reason and in keeping with best practice, it is recommended that capacity forecasts are refreshed at

regular intervals.

Table 6.1: Expenditure growth rates

Comparison goods expenditure growth rates per annum (%)

Convenience goods expenditure growth rates per annum (%)

2013-14 4.6% -1.3%

2014-15 5.6% -0.5%

2015-25 3.3% 0.6%

2025-35 3.3% 0.6%

2035-37 3.3% 0.6% Source: Experian Retail Planner 12.1

6.17 The expenditure per head figures set out in Table 2 of Appendix I and II have been discounted to include

allowance for ‘special forms of trading’, such as online shopping. Experian forecast (Retail Planner 12.1,

2015) that this currently accounts for 12.5% of comparison goods spending, and 2.8% of convenience

goods spending, and expect this to increase over the course of the study period to 15.2% for comparison

goods by 2035, and 6.1% for convenience goods by 20357. Table 2 of Appendix I and II summarise the

‘with’ and ‘without’ expenditure figures, and also shows the deductions we have made for SFT over the

duration of the study period.

6.18 By applying the baseline Experian population projections to the per capita expenditure forecasts, we

can gain an understanding of the total amount of spending on comparison and convenience goods

which is currently available to residents of the survey area, and how much this is expected to increase

over the course of the study period:

• There is currently £1,5691.m of comparison goods expenditure available to residents of the survey

area, which is expected to increase to £3,721.1m by 2037, equivalent to a growth in comparison

goods spending of £2,152.0m; and 7 Experian do not project ‘special forms of trading’ beyond 2035, and therefore we hold Experian’s SFT projections for 2035 constant for our final assessment year of 2037.



• There is currently £1,012.3m of convenience goods expenditure available to residents of the survey

area, which is expected to increase to £1,343.1m by the end of the study period, equivalent to a

growth in convenience goods spending of £283.5m.

Sales Efficiency

6.19 It is also necessary to factor in changes in respect of ‘sales efficiencies’. These represent the ability of

retailers to increase their productivity and absorb higher than inflation increases in their costs (such as

rents, rates and service chargers) by increasing their average sales densities. The application of a

turnover ‘efficiency’ growth rate is a standard approach used in retail capacity studies. Although

Experian (who are the data providers for the other technical inputs into this study) do not provide clear

guidance on sales densities, it is fair to assume that as Experian anticipate that personal spending on

both comparison and convenience goods will increase over the study period, so will sales efficiency.

Informed by Experian’s expenditure growth forecasts, we have therefore adopted the following sales

efficiency growth rates. The expenditure growth rates are, in each case, 50% of the overall per capita

growth rates for the study period, which is considered to be a robust position.

• Comparison goods: 1.65%, per annum (50% of comparison goods expenditure growth rate of 3.3%

per annum);

• Convenience goods: 0.3%, per annum (50% of convenience goods expenditure growth rate of 0.6%

per annum).

Floorspace Data

6.20 The comparison and convenience goods floorspace data which we incorporate into our model has

been drawn from a range of data sources, including the Institute of Grocery Distribution (IGD), Experian

Goad, the Trevor Wood Retail Warehouse Database, and previous retail capacity evidence bases for

the two authorities. Our floorspace assumptions for foodstores make allowance for a proportion of the

sales area of the foodstore to be used for the sale of comparison goods in supermarkets; this may

include books, stationery, home entertainment, small electrical items, and so on.



7. Capacity forecasts for Gravesham Borough

7.1 In this section we set out the quantitative capacity forecasts for Gravesham Borough, based on the

methodology set out in the previous chapter. We firstly consider the comparison goods capacity

forecasts for the Borough (which should be cross-referenced with data tables at Appendix II), before

considering the convenience goods capacity forecasts (which should be cross-referenced with data

tables at Appendix I).

Comparison goods capacity forecasts


7.2 Gravesend town centre’s catchment area is, as the highest order centre in Gravesham Borough,

unquestionably constrained by the presence of Bluewater to the west of the Borough.

Figure 7.1: Gravesend town centre comparison goods market share

Source: household survey results

7.3 Analysis of the catchment zones by market shares shows that there are only two zones from which

Gravesend town centre draws a comparison goods market share of 30% or above – its ‘local’ zone (zone

5) i.e. the urban area of Northfleet and Gravesend and zone 6, to the south-east which includes the

settlements of Shorne and Higham. The market share from the three zones which buffer Northfleet and



Gravesend to the west and the south i.e. zones 2, 3 and 8 – is below 15%, despite the relative proximity

of many residents in these zones’ to Gravesend town centre. Beyond this, the market share diminishes

further at the expense of Bluewater to the west, and the Medway towns to the east, with Chatham, for

example, having a number of overlapping comparison goods retailers with Gravesend. Figure 7.1 shows

the market share to Gravesend town centre from each of the survey zones.

7.4 As Figure 7.1 shows, Gravesend’s town centre’s ability to maintain or even extend its catchment will, over

the course of the study period, be limited by Bluewater’s ongoing strength as a shopping destination.

There is no reason to suspect that the influence of Bluewater will become any less, and indeed the fact

that much of Gravesham Borough and particularly Gravesend town centre is well connected to

Bluewater by road and public transport suggests that Gravesend town centre may see further

competition from Bluewater, unless measures are taken to enhance the offer available at Gravesend

town centre as documented earlier. It also means that Gravesend town centre will continue to need to

have a role and function that differs from Bluewater in order to be a strong performing centre. We return

to discuss this further in our recommendations in later sections.

Out-of-centre retail floorspace

7.5 The main retail warehouse shopping facility in the Borough is Imperial Retail Park, on the edge of

Gravesend town centre, it draws a further £53.1m of comparison goods spending from the survey area.

In the context of the turnover of Gravesend town centre (£134.6m), this turnover is not insignificant – it is

equivalent to 40% of the total turnover of Gravesend town centre. As our performance assessment

identified, there appears to be a dilution of the type of retail uses operating from this location, with a

number of ‘town centre’ uses occupying units within the retail park, this needs to be carefully monitored

moving forward to ensure that Imperial Retail Park does not become a retail destination that directly

competes with Gravesend town centre.

Performance analysis

7.6 We have assessed the performance of Gravesend town centre by considering the shopping patterns (as

identified by the household telephone survey) and the performance of existing comparison goods

floorspace within the centre. Using the market shares attributed to Gravesend town centre from the

household telephone survey, and the baseline estimates of expenditure available to the survey area, we

have been able to calculate the comparison goods turnover of Gravesend town centre. Analysing the

trading performance of the town centre is a useful exercise in showing whether the centre is trading in

line with expectations given its role and function in the retail hierarchy, or whether it is ‘under-trading’ or

‘over-trading’.

7.7 Table 8a of Appendix II shows that, as an aggregate, comparison goods floorspace in Gravesham

(which is predominantly accounted for by Gravesend town centre and Imperial Retail Park) achieves a

sales density of £4,955 per sq m (Including 5% Inflow). This is established by dividing the total comparison



goods turnover of the centres in the Borough (as identified from the household telephone survey) by the

total comparison goods retail floorspace in the Borough (derived from Experian Goad estimates).

Table 7.1: Trading performance of comparison goods retail floorspace in Gravesend

Comparison goods turnover (£m) Including 5% Inflow

Estimated comparison goods floorspace (sq m

net)

Turnover per sq m (£)


141.7m 26,910 5,266

Edge / out-of-centre floorspace in Gravesend

69.5m 15,711 4,424

Total 211.2m 42,621 4,955 Source: Table 5a, 6 & 8a, Appendix II

7.8 Table 7.1 identifies that Gravesend town centre achieves a turnover (sales density) in the region of £5,300

per sq m. This can be considered an underperformance; in our capacity projections for future

comparison goods floorspace, we have adopted a ‘baseline’ sales density of £6,000 per sq m, which,

based on our experience in undertaking comparable evidence base studies, represents a typical

comparison goods sales density of a robustly-trading centre – albeit at the lower end in terms of

performance. Gravesend town centre’s sales density falling below a lower threshold baseline, therefore

suggests that the comparison goods floorspace in the centre is currently underperforming.

Identification of comparison goods capacity

7.9 Having undertaken the above assessment of trading performance, we are in a position to establish the

quantum of new comparison goods floorspace which the Council should plan for. In assessing capacity

for future comparison goods floorspace, we have presumed that existing comparison goods floorspace

stock across Gravesham will improve its sales efficiency (i.e. its turnover per sq m, as discussed above) at

a rate of 1.65% per annum throughout the study period to 2037. As noted above, we have assumed that

new comparison goods floorspace should achieve sales in the region of £6,000 per sq m as a Borough-

wide average from the outset. We have also allowed for a small amount of expenditure inflow into the

Borough, equivalent to 5% of total comparison goods spending. This figure is held constant throughout

the period to 2037, and is in keeping with previous retail evidence base work undertaken for Gravesham.

7.10 For both our comparison and convenience goods capacity forecasts, it is important to emphasise that

forecasts become increasingly open to margins of error as time progresses, and as mentioned earlier

should be regularly refreshed as part of the Councils’ evidence base, as has been the case to date. We

also advise that the findings should be considered alongside the qualitative discussion of the

performance of individual centres previously set out in this report and which can be monitored annually

through analysing town centre footfall, vacancy rates, etc. In itself the identification of low/negligible

floorspace requirements through quantitative forecasting does not necessarily mean that there is no



‘need’ for additional floorspace, as qualitative improvements can often only come forward through the

delivery of new floorspace.

7.11 The comparison goods capacity forecasts modelling undertaken for this study is presented below with

and without ‘commitments’ for new comparison goods retail development in the Borough. Table 7.2

shows that, when taking into account the schedule of commitments for new retail floorspace listed at

Table 8a of Appendix II, there is a ‘need’ for an additional 1,400 sq m net comparison goods floorspace

in the Borough by 2025, increasing to 16,600 sq m net by 2037 when considering the Experian baseline

forecast alone. When considering the alternative population scenarios linked to the SHMA, there is a

‘need’ for an additional 1,600-2,900 sq m net comparison goods floorspace in the Borough by 2025,

increasing to 15,800-17,600 sq m net by 2037.

7.12 The modelled scenarios in Table 7.2 include all retail ‘commitments’ with over 500 sq m net of new

comparison goods retail floorspace. The turnover of these ‘commitments’ is deducted from the

identified capacity forecasts. In some instances, where planning permission has been granted for ‘open

A1’ uses, we have made assumptions regarding the likely split of this floorspace between comparison

and convenience uses. We have also made assumptions regarding the likely turnover of these

commitments, based on applying appropriate sales densities, in instances where this information cannot

be sourced from the planning application.

Table 7.2: Comparison goods floorspace capacity, Gravesham including commitments

2020 2025 2028 2031 2037

Experian baseline projection

-3,500 1,400 4,700 8,600 16,600

A – Average long term migration

-3,100 1,900 5,200 8,800 16,400

B - HP including 2013 and 2014 MYE

-3,300 1,600 4,900 8,300 15,800

C - Sectors and London Paramount Indirect Sensitivity 2

-3,000 2,900 6,500 10,200 17,500

D - Combination of B and C – This is done as Medway’s OAN is based on B and Gravesham’s OAN based on C

-3,000 2,900 6,500 10,300 17,600

All floorspace sq m net, rounded



7.13 To illustrate comparison goods capacity should the identified commitments not come forward,

comparison goods forecasts which exclude the schedule of commitments shown at Table 7a of

Appendix II, are shown in Table 7.3. This shows that the capacity for additional comparison goods

floorspace under the Experian baseline forecast increases to 8,100 sq m net at 2025 (from 1,400 sq m

net), and to 23,600 sq m net at 2037 (from 16,600 sq m net). Under the alternative population scenarios

taken from the SHMA, the capacity for additional comparison goods floorspace increases to 22,500-

24,300 sq m net at 2037. It should be noted that if the commitments listed at Table 7a of Appendix II do

not come forward, the ‘need’ for additional comparison goods retail floorspace arises sooner, at 2020

rather than 2025.

Table 7.3: Comparison goods floorspace capacity, Gravesham excluding commitments

2020 2025 2028 2031 2037

Experian baseline projection

3,200 8,100 11,400 15,600 23,600


3,600 8,600 11,900 15,500 23,200


3,400 8,300 11,500 15000 22,500


3,700 9,600 13,200 16,900 24,200


3,700 9,600 13,200 17,000 24,300


7.14 For both the ‘with commitments’ and ‘without commitments’ scenarios, we advise that longer-term

forecasts (i.e. beyond 2025) should be treated as indicative and subject to regular review.

Convenience goods capacity forecasts

Shopping patterns

7.15 Our assessment has identified that there is £1,012.3m of convenience goods expenditure available to

residents of the survey area. Of this, a total of £794.5m (78%) is retained by centres and stores in

Gravesham and Medway, including £248.6m spent in Gravesend town centre and standalone

foodstores in Gravesham;



7.16 Gravesend has an established network of foodstores, a mixture of smaller-format stores in Gravesend

town centre (Tesco Metro, Iceland), and larger edge and out-of-centre stores, chiefly Morrisons at

Northfleet, Asda at Imperial Retail Park, and Sainsbury’s at Northfleet, which has in recent years been

significantly extended and is now the largest foodstore in the Borough. These latter three large

foodstores account for the majority of convenience goods spending, and each draw similar levels of

turnover from the survey area - £62m, £61m and £59m respectively. The smaller Tesco Metro store in

Gravesend town centre draws £19m of spending. An Aldi foodstore in Rosherville Local Centre,

Northfleet, draws a further £18m of spending.

7.17 Analysis of the household telephone survey results shows that the large-format Morrisons, Asda and

Sainsbury’s stores all act as significant destinations for ‘main’ food shopping trips, with each drawing

strong ‘main’ food market shares from across the Borough. The Morrisons store accounts for over a

quarter of main food shopping trips from each of the four survey zones which comprise Gravesham

Borough, whilst Asda accounts for almost one-third of all ‘main’ shopping trips from residents in zones 5

and 6 (see Table 7.4). The influence of the Sainsbury’s on main food shopping patterns is slightly less

pronounced but the store still draws a market share of 26% from zone 5 and 29% from zone 3. The smaller

Tesco and Aldi stores do not feature as ‘main’ food shopping destinations.

7.18 Table 7.3 shows that, for the most part, these large standalone foodstores do not have a significant role

in ‘top-up’ shopping, with market shares typically under 10%. The noticeable exception to this is the

Morrisons store, with accounts for a 27% ‘top-up’ market share from residents in its ‘local’ zone, zone 5,

possibly suggesting a lack of smaller-format foodstores in this part of the Borough. Table 7.3 also shows

that the Tesco Metro in Gravesend town centre plays an important role as a top-up shopping

destination, accounting for 15% of the top-up market share in zone 6 and 14% in zone 5. The Iceland

store does not feature in the household survey results as a significant ‘main’ or ‘top-up’ shopping

destination. Of note is that the Asda store at Imperial Retail Park accounts for a maximum of 10% of top-

up shopping trips from any single survey zone, despite being located on the edge of Gravesend town

centre. This indicates that this store largely functions as a standalone ‘main’ food shopping destination.

7.19 The household survey results also show that there is a network of smaller-format stores across the Borough

which act as important top-up shopping destinations. Generally there are a lot of small-format‘

convenience’ stores (Co-Op, Tesco Express and so on) which draw localised top-up market shares; of

particular note is the performance of the Co-Op store at Istead Rise, which claims 38% of the ‘top-up’

market share from residents in Zone 3.

7.20 Gravesham Borough is relatively self-contained for convenience goods shopping. Table 5 of Appendix I

shows that the only significant attractor of convenience goods expenditure outside the Borough is

Waitrose in Longfield, which draws £4.3m of spend from zone 3, and £2.2m from zone 8. The Asda store

at Greenhithe draws a further £2m of spend from residents in zone 3. Many residents in zone 3 are

equidistant to these stores and facilities in Gravesend, and so these trends are not considered a

particular concern.



Table 7.4: Market shares for ‘main’ and ‘top up’ convenience shopping in Gravesham Borough

Highest ‘main’ food market shares

Highest ‘top up’ market shares

Morrisons, Northfleet, Gravesend

Zone 8: 28% Zone 5: 27% Zone 6: 27% Zone 3: 30%


Asda, Imperial Retail Park, Gravesend

Zone 6: 33% Zone 5: 32% Zone 2: 26% Zone 3: 14% Zone 8: 11%

Zone 2: 10% Zone 5: 10% Zone 6: 6%

Sainsbury’s, Northfleet, Gravesend

Zone 3: 29% Zone 8: 26% Zone 5: 19% Zone 6: 15% Zone 2: 14%


Tesco Metro, Gravesend town centre Zone 5: 8% Zone 6: 6%

Zone 6: 15% Zone 5: 14%

Aldi, Northfleet, Gravesend


Zone 3: 5% Zone 5: 5% Zone 6: 5%



7.21 As we have identified previously, convenience shopping is an important contributor to the wider role

and function of Gravesend town centre. Analysis of the household survey results confirms this: of those

respondents who stated that Gravesend was the centre they visited most often in the survey area, 47%

stated that the main reason for visiting was for food shopping. This is despite, as set out above, provision

within the town centre itself serving a ‘top up’ function rather than meeting most residents’ ‘main’ food

shopping needs.

7.22 It is, of course, important to acknowledge that there are a number of smaller specialist / independent

foodstores also trading in the town centre, which contribute to the wider vitality and viability of the town

centre. The town centre has a total convenience goods turnover of £34.1m, of which £19.4m is

accounted for by Tesco Metro, £1.2m by Iceland and the remaining £13.5 by other stores in the town

centre. We estimate the Tesco store to be trading at just above company average levels; Iceland to be

‘under-trading’ by approximately £2m, and the remaining stores to be collectively performing

considerably above average. Notwithstanding the underperformance of the Iceland store, the

aggregate position in terms of convenience goods floorspace is one of over-trading.



7.23 The out-of-centre convenience goods retail floorspace in the Borough is generally trading well. The

Morrisons store at Northfleet is performing particularly strongly, drawing a convenience goods turnover of

£62m from the survey area – when compared to company average levels, we estimate this store to be

‘over-trading’ by approximately £33m. The Asda store at Imperial Retail Park and nearby Aldi store at

London Road, Northfleet, are also trading well, at £10m and £12m above company average levels

respectively. Indeed, our analysis indicates that, with the exception of Sainsbury’s at Northfleet (which is

trading approximately £7m below company average levels), all of the principle out-of-centre foodstores

in the Borough are over-trading to varying degrees. As an aggregate, out-of-centre foodstores in the

Borough are over-trading by approximately £66m.

Identification of convenience goods capacity

7.24 Having undertaken the assessment of trading performance of existing floorspace in the Borough, we set

out in Table 7.5 the amount of additional convenience goods floorspace which Gravesham Borough will

need to plan for over the study period to 2037. As with the comparison goods capacity assessment set

out previously, we have assumed that existing retail floorspace will improve its sales efficiency over the

course of the study period; for convenience goods we assume a sales efficiency growth of 0.3% per

annum over the duration of the study period. We have assumed that new convenience goods

floorspace should achieve a turnover in the region of £12,000 per sq m as an average across the

Borough, which based on our experience elsewhere and published sales densities from Verdict

represents a typical sales density for a ‘main’ foodstore (i.e. that which would be operated by a retailer

such as Asda, Sainsbury’s or Tesco).

7.25 The floorspace figures set out in Table 7.5 make allowance for ‘commitments’ for new convenience

goods, as set out at Table 7a of Appendix I. We estimate that in total this ‘committed’ floorspace will

achieve a turnover of £49.2m (Table 7a, Appendix I).

Table 7.5: Convenience goods floorspace capacity, Gravesham (including commitments)

2020 2025 2028 2031 2037 Experian baseline forecast 2,700 3,800 4,400 6,100 6,500 A – Average long term migration 2,800 3,900 4,600 5,200 6,600 B - HP including 2013 and 2014 MYE

2,700 3,700 4,400 5,000 6,300


2,900 4,400 5,200 6,000 7,100


2,900 4,500 5,200 6,000 7,200

All floorspace sq m net, rounded Source: Table 8a, Appendix I



7.26 Table 7.5 shows that under the Experian baseline forecast there is a requirement for 3,800 sq m net

additional convenience goods floorspace in Gravesham Borough by 2025, increasing to 6,500 sq m net

by 2037 (Table 8a, Appendix I). When considering the alternative population scenarios linked to the

SHMA, there is a ‘need’ for an additional 3,700-4,500 sq m net convenience goods floorspace in the

Borough by 2025, increasing to 6,300-7,200sq m net by 2037. Forecasts beyond 2025 should be

considered indicative and subject to review in future years.

7.27 As with the comparison goods capacity forecasts, convenience capacity forecasts are also provided

without the planning commitments listed at Table 7a of Appendix I, in the event that they do not

proceed as planned. These figures are shown in Table 7.6, and indicate that the ‘need’ for additional

convenience goods floorspace under the Experian baseline forecast over the period to 2037 increases

from 3,800 sq m net to 7,800 sq m net at 2025, and from 6,500 sq m net to 10,600 sq m net at 2037. Under

the alternative population scenarios taken from the SHMA, the capacity for additional convenience

goods floorspace increases to 10,300-11,100 sq m net at 2037. Again, figures beyond 2025 should be

considered indicative and treated with caution.

Table 7.6: Convenience goods floorspace capacity, Gravesham (excluding commitments)

2020 2025 2028 2031 2037

Experian baseline forecast

6,800 7,800 8,400 10,100 10,600


6,800 7,900 8,600 9,200 10,600


6,700 7,800 8,400 9,000 10,300


6,900 8,500 9,300 10,000 11,100


6,900 8,500 9,300 10,000 11,100




8. Capacity Forecasts for Medway

8.1 In this section we set out the quantitative capacity forecasts for Medway, based on the methodology set

out in Section 6. As with our assessment for Gravesham (section 7), we firstly consider the comparison

goods capacity forecasts for the Borough (which should be cross-referenced with data tables at

Appendix II), before considering the convenience goods capacity forecasts (which should be cross-

referenced with data tables at Appendix I).

Comparison goods capacity forecasts Chatham town centre

8.2 Chatham town centre attracts the highest comparison goods turnover of all the centres in Medway,

drawing £168m of spending, compared to Gravesend’s (the equivalent highest-order centre in

Gravesham) comparison goods turnover of £135m. This is despite Gravesend having what could be

considered, on balance, a slightly stronger comparison goods offer than Chatham, which, as our

performance assessment has identified, suffers from a generally downmarket retail offer. Like

Gravesend, Chatham’s catchment area is relatively constrained, and even from those zones closest to it

(zones 11 and 13), the town centre is not able to draw more than one-third of available comparison

goods spending from each zone. Zones 11 and 13 can thus be considered Chatham’s ‘core catchment

area’ (see Figure 8.1).

8.3 Analysis of the household survey results shows that the main destinations which compete with Chatham

for expenditure from these zones are Bluewater (16% market share from zone 11, 14% market share from

zone 13), Hempstead Valley (7% market share from zone 11, 9% market share from zone 13) Maidstone

(5% market share from zone 11, 10% market share from zone 13), and to a lesser extent, Horsted Retail

Park. Despite the proximity of zone 12 to Chatham town centre, the centre only draws a 17% market

share from this zone, with the retail offer in Gillingham district centre and Gillingham Retail Park

accounting for approximately 40% of the market share from residents in zone 12

Hempstead Valley District Centre

8.4 The strongest performing district centre in Medway by some margin is Hempstead Valley, which achieves

a turnover of £103m. This is not necessarily a surprise: as a purpose-built district centre offering relatively

good-sized retail units, it has been able to attract a strong mix of national retailers, to the extent that for

some operators, most notably Marks & Spencer, it is their only full-line branch in the study area.

Hempstead Valley draws a 23% market share from its ‘local’ zone (zone 14), and this market share is

evidently at the expense of Chatham town centre, which draws just 10% of the comparison goods

market share from zone 14. The catchment of Hempstead Valley is, for the most part, confined to zones



14 and 15 of the survey area; it does not draw a market share of more than 10% from any of the

remaining survey area zones (Figure 8.2).

Figure 8.1: Chatham town centre comparison goods market share


Figure 8.2: Hempstead Valley district centre comparison goods market share




Other district centres in Medway

8.5 In terms of the remaining district centres, we draw the following conclusions in respect of turnover and

trade draw:

• Gillingham district centre has a surprisingly high turnover (£91m) which we do not consider to be

reflective of the fairly limited comparison goods retail provision which is available in the town

centre. It is considered likely that much of this turnover can, in fact, be attributed to the nearby

Gillingham Retail Park (which itself draws from £44m of spending from the survey area) and

adjacent facilities.

• Rochester district centre draws a turnover of £28m from the survey area, mostly confined to zones

11 and 14. We would expect the comparison goods shopping facilities in the district centre to

receive additional expenditure from ‘inflow’ from outside the survey area, reflecting the dual role of

the centre as a heritage/tourism destination.

• Strood and Rainham district centres both achieve turnovers in the region of £20m, with Rainham in

particular having a highly localised catchment. The Strood Retail Park on the edge of Strood draws

a turnover of £56m, far in excess of that of the district centre itself, affirming the importance of

securing the integration of this development with the rest of the district centre.

Out-of-centre floorspace

8.6 The main out-of-centre retail floorspace in Medway is at Strood Retail Park (£56m turnover from the

survey area, as stated above). As we have previously identified, planning permission has recently been

granted for the remodelling of the B&Q unit to provide smaller retail warehouse units, which will trade

with open A1 non-food planning consent, as well as a gym. Gillingham Retail Park, located on the A2

between Gillingham and Rainham, draws a further £44m of comparison goods spend from the survey

area, although as stated above it is possible that some of the high turnover of Gillingham district centre

may be attributable to this retail park. The non-food turnover of the adjacent Tesco Extra store adds a

further £13.5m of spending to this destination. Finally, Horsted Retail Park, to the south of Chatham,

draws a further £43m of comparison goods spend. Chatham Dockside had a negligible response in the

household survey.


8.7 We have assessed the performance Chatham town centre and the five district centres in Medway by

considering the shopping patterns (as identified by the household telephone survey) and the

performance of existing comparison goods floorspace within each centre. Using the market shares

attributed to each centre from the household telephone survey, and the baseline estimates of

expenditure available to the survey area, we have been able to calculate the comparison goods

turnover of each of the main centres. As stated previously, this exercise is useful in showing whether a



centre is trading in line with expectations given its role and function in the retail hierarchy, or whether it is

‘under-trading’ or ‘over-trading’.

8.8 On aggregate, comparison goods floorspace in Medway is trading at £5,382 per sq m. Table 8.1 sets out

the trading performance of each of the town and district centres in Medway (excluding any inflow

which is likely to be negligible), in order to help gain a better understanding of how each individual

centre is performing.

Table 8.1: Trading performance of town centres in Medway

Comparison goods turnover from survey

area (£m)

Estimated comparison goods floorspace (sq m

net)

Turnover per sq m (£)

Chatham 168.3 33,866 4,970

Hempstead Valley 103.0 11,759 8,760

Gillingham 90.6 10,399 8,717

Rochester 28.0 6,072 4,607

Strood 20.2 5,556 3,642

Rainham 19.8 4,612 4,301

Source: Table 5a and 6, Appendix II

8.9 Table 8.1 identifies there are considerable differences in the comparison goods trading performance

across the network of town and district centres in the survey area. Chatham town centre (in common

with Gravesend town centre) achieve a sales density in the region of £5,000 per sq m. As with

Gravesend, this is considered an underperformance. In our capacity projections for future comparison

goods floorspace, we have adopted a ‘baseline’ sales density of £6,000 per sq m, which we consider to

represent a likely sales density of a robustly-trading centre, albeit at the lowest performance threshold.

8.10 Table 8.1 shows that the strongest performing centre in terms of sales density is Hempstead Valley, which

achieves a sales density of £8,760 per sq m. This suggests the relatively modern comparison goods

floorspace in this purpose-built district centre continues to trade efficiently, and that the national retailers

which operate the majority of units in this centre are utilising their space efficiently. It can be seen that

Gillingham district centre also appears to be performing well, although, as discussed previously in this

report, it is likely that some of the turnover of the district centre can in fact be accounted for by the

Retail Park.

8.11 The remaining district centres in Medway – Rochester, Strood and Rainham – are generally typified by

smaller format, in some cases historic (in the case of Rochester) units which typically trade less efficiently

and in this context the sales density performance of these centres is considered to be in line with

expectations.



Identification of capacity

8.12 Having undertaken the above assessment of trading performance, we are in a position to establish the

quantum of new comparison goods floorspace which Medway Council should plan for. In assessing

capacity for future comparison goods floorspace, we have presumed that existing comparison goods

floorspace stock across Medway will improve its sales efficiency (i.e. its turnover per sq m, as discussed

above) at a rate of 1.65% per annum throughout the study period to 2037. As with our forecasts for

Gravesham, we have assumed that new comparison goods floorspace in Medway should achieve sales

in the region of £6,000 per sq m. We repeat that it is important to note that forecasts become

increasingly open to margins of error over time, and accordingly should be regularly refreshed as part of

the Councils’ evidence base (certainly beyond 2025). We also advise that the findings should be

considered alongside the qualitative discussion of the performance of individual centres previously set

out in this report, as identification of low/negligible capacity does not necessarily mean that there is no

‘need’ for additional floorspace.

8.13 Table 8.2 shows the ‘baseline’ comparison goods forecasts for Medway over the period to 2037, having

regard to the following ‘commitments’ for comparison goods floorspace:

• Chatham Docks (3,666 sq m net);

• Brook Street, Chatham (2,700 sq m net);

• Hempstead Valley Shopping Centre (4,461 sq m net);

• Extension to former B&Q, Strood Retail Park (336 sq m net);

• Gillingham Retail Park (mezzanine floorspace) (847 sq m); and

• Rochester Riverside (500 sq m net).

Table 8.2: Comparison goods floorspace capacity, Medway

2020 2025 2028 2031 2037

Experian baseline forecast -400 14,300 24,300 36,700 61,100


6,100 21,200 31,500 42,300 65,600


6,700 22,300 32,800 44,000 67,900


5,700 21,000 31,000 41,300 62,200


6,700 22,400 32,900 44,100 68,100




8.14 Table 8.2 shows that under the Experian population forecast, assuming existing commitments as listed

above are implemented, there is no capacity for additional comparison goods floorspace in Medway

until 2025. However, after this point, there are sizeable capacity requirements which will need to be

planned for, amounting to 14,300 sq m net additional comparison goods floorspace in 2025, rising to

61,100 sq m net in 2037. When considering the alternative population scenarios linked to the SHMA,

there is a ‘need’ for an additional 21,000-22,400 sq m net comparison goods floorspace in the Borough

by 2025, increasing to 62,200-68,100 sq m net by 2037. As stated previously, however, these longer-term

forecasts are subject to greater margins of error and accordingly should be regularly reviewed

throughout the study period.

8.15 The Councils have asked for advice on the amount of floorspace capacity which would arise in the

event that the committed developments listed above do not come forward. Should these

developments not progress, this will ‘free up’ further expenditure capacity to support new retail

floorspace, as set out in Table 8.3. Under the Experian baseline forecast, the total comparison goods

capacity over the period 2015-2037 will increase from 61,100 sq m net (Table 8.2) to 70,500 sq m net.

Under the alternative population scenarios taken from the SHMA, the capacity for additional

comparison goods floorspace increases to 72,500-78,300 sq m net at 2037. Although again longer term

forecasts should be considered indicative and subject to review.

Table 8.3: Comparison goods floorspace capacity, Medway (no commitments)

2020 2025 2028 2031 2037

Experian baseline forecast

8,500 23,300 33,300 46,100 70,500


16,300 31,500 41,800 52,600 75,900


16,900 32,500 43,100 54,200 78,200


16,000 31,300 41,200 51,600 72,500


16,900 32,600 43,200 54,300 78,300




Convenience goods capacity forecasts

Shopping patterns

8.16 Our assessment has identified that there is £1,012.3m of convenience goods expenditure available to

residents of the survey area; as set out previously, a total of £794.5m is collectively retained by centres

and stores in Gravesham and Medway, and of this, £457.5m is spent at stores in Medway (in town/district

centres or standalone foodstores).

8.17 Medway has a large number of foodstores, although many of its town and district centres are not

anchored by larger-format supermarkets. As our health check assessments have identified, this is a

particular issue in the case of Chatham, which, following the closure of the Tesco store, only has a small

Sainsbury’s supermarket to anchor its convenience goods offer. The Tesco store was trading at the time

of the household telephone survey, and accounted for £14.1m of convenience goods turnover from

residents of the survey area. Whilst some of this turnover will have transferred to Sainsbury’s, it is

reasonable to assume that the deficiencies of this store’s offer mean that this spend has now transferred

to stores outside Chatham town centre. The household telephone survey identifies the Sainsbury’s as

having a turnover of £22m, and therefore this store makes an important contribution to the overall

turnover of the town centre.

8.18 Each of the district centres in Medway includes foodstore representation, with the exception of

Rochester. In most cases, one or more foodstores acts an ‘anchor’ to the wider offer of the centre, to

varying degrees. The Sainsbury’s at Hempstead Valley district centre draws the second-highest turnover

of any foodstore in the District, with a turnover of £55m from the survey area. At the opposite end of the

spectrum, the Budgens store in Gillingham district centre draws a turnover of just £3.5m, whereas the

edge- of-centre Aldi store performs significantly stronger, drawing a turnover of £27m. The Aldi store in

Strood and the Tesco Metro store in Rainham act as the anchor foodstores in their respective district

centres, and draw significant convenience goods turnovers of £18m and £21m.

8.19 The in-centre offer is supported by larger-format foodstores in a mixture of edge and out-of-centre

locations. The out-of-centre Tesco Extra at Gillingham, out-of-centre Asda at Chatham and the edge-of-

centre Morrisons at Strood draw turnovers of £64m, £48m and £46m respectively, and these stores, along

with the Sainsbury’s at Hempstead Valley, are the highest-turnover foodstores in Medway.

8.20 Analysis of the household telephone survey results shows that a handful of stores across Medway

account for the majority of residents’ ‘main’ food shopping trips. Of particular note is the performance

of the following stores:

• Morrisons in Strood accounts for 29% of main food shopping trips from zone 7, and also 29% from

zone 9;

• Sainsbury’s at Hempstead Valley accounts for over a quarter of main food shopping trips from zone

14;



• Asda at Chatham accounts for 35% of main food shopping trips from zone 11, and 22% from zone

13;

• Tesco at Strood accounts for over a quarter of main food shopping trips from zone 9;

• Aldi at Gillingham accounts for over a quarter of main food shopping trips from zone 12.

8.21 Some smaller stores also act as ‘main’ food shopping destinations; for example, the Sainsbury’s in

Chatham town centre accounts for 15% of ‘main’ food shopping trips for residents in zone 11. The

findings of the household telephone survey indicate that ‘top-up’ shopping patterns are more evenly

distributed between a wider network of foodstores, including smaller-format convenience stores which

assist in meeting provision at the local level. Some of the larger foodstores also play an important role in

‘top up’ shopping – for example Sainsbury’s at Hempstead Valley has a ‘top up’ shopping market share

of 13% from zone 14 – but generally these stores’ influence over shopping patterns is less pronounced.

8.22 The findings of the survey also confirm that Medway as a District is a largely self-sufficient convenience

goods shopping destination, and there is very limited expenditure leakage. There is a moderate amount

of expenditure leakage to Tesco in Larkfield (west of Maidstone) and Asda at Sittingbourne; however

generally speaking expenditure loss is limited, suggesting the existing network of foodstores is fit for

purpose. The survey was undertaken prior to the Asda store in Gillingham opening in September 2015,

which is why it’s not identified in this analysis. Table 8.3 shows the market shares attracted to the most

popular food shopping destinations in Medway, based on the household survey results.

Table 8.3: Market shares for ‘main’ and ‘top up’ convenience shopping in Medway

Highest ‘main’ food market shares

Highest ‘top up’ market shares

Sainsbury’s, Hempstead Valley


Zone 14: 13%

Asda, Chatham Zone 11: 35% Zone 13: 22% Zone 10: 10%

Zone 11: 10%

Morrisons, Strood Zone 7: 29% Zone 9: 29% Zone 11: 15%

Zone 9: 15% Zone 7: 11%

Tesco Extra, Gillingham Zone 14: 23% Zone 12: 11%

Zone 14: 10%

Aldi, Gillingham Zone 12: 25% Zone 12: 23%

Tesco, Strood Zone 9: 28% Zone 7: 17%

-

Morrisons, Walderslade Zone 13: 15% Zone 13: 12%

Sainsbury’s, Chatham (Pentagon) Zone 11: 15% Zone 11: 12%

Aldi, Strood Zone 7: 15% Zone 9: 12%

-

Tesco Metro, Rainham Zone 14: 14% Zone 14: 11%

Co-Op, Walderslade Road, Chatham - Zone 13: 16% Source: household survey results




8.23 As part of the household telephone survey, residents who visit centres in Medway were asked what the

main purpose of their visit was. Analysis of these results shows that, to varying degrees, convenience

shopping is an important reason for residents’ visiting centres in Medway – although there is considerable

fluctuation between centres:

• The importance of convenience goods shopping is most significant in Strood, where 74% of

respondents stated the main reason for visiting the centre was for food shopping.

• Food shopping was the main reason why 59% of users visited Rainham district centre, 52% for

Gillingham, and 46% for Hempstead Valley.

• Food shopping was cited as the main reason by only 19% of visitors to Rochester, and 30% of visitors

to Chatham (although Chatham attracts one of the highest percentage scores for non-food

shopping)

8.24 Chatham town centre has a total convenience goods turnover of £47m, although £14m of this was

accounted for by the Tesco store which has now closed. £22m is spent in the Sainsbury’s store, £3m in

Iceland, and £8m in specialist / independent shops in the town centre. Based on the findings of the

household survey, the Tesco store was substantially under-trading at the time of its closure, and at the

time of our visit the store was unquestionably being ‘wound down’. Previous shoppers of this store had

undoubtedly already decided to switch their trade elsewhere and this is likely to have been taken into

consideration in the analysis obtained.

8.25 The Sainsbury’s store in the Pentagon is trading approximately £8m above company average levels and

we expect this will have been further exacerbated following closure of Tesco. Specialist convenience

retailers in the town centre appear to be performing well, with an aggregate trading performance c.

£3m above average level. Convenience goods floorspace, which remains open and trading in

Chatham town centre is clearly ‘overtrading’, a position likely to have been emphasised further following

the closure of Tesco and the re-distribution of trade.

8.26 Turning to the district centres, Table 6 of Appendix I shows that:

• Strood district centre has a convenience goods turnover of £32m, of which £18m is accounted for

by the Aldi store, which we estimate to be trading at £9m above company average levels. The

Asda store on Strood High Street appears to be underperforming however, recording a turnover

£13m below average levels.

• Rochester district centre has no main foodstores, but the specialist convenience goods retailers in

the centre would appear to be trading well, at c. £3m above ‘benchmark’ levels.

• Gillingham district centre has a convenience goods turnover of £28m, with most of this (£21m)

accounted for by specialist / independent convenience goods retailers in the centre, which

appear collectively to be trading well in excess of ‘benchmark’ levels. The Budgens store which



anchors the western end of the centre is undertrading by approximately £5m, a possible reflection

of the poor quality of this store and its connectivity with the rest of the town centre, as identified in

our health check. The Iceland store in the district centre appears to be trading broadly at

company average levels.

• The Tesco Metro foodstore which anchors Rainham district centre achieves a turnover of £21m, and

accounts for the majority of the overall convenience goods turnover of the district centre (£28m).

The Tesco store appears to be trading at least double company average levels, and therefore is

performing particularly strongly.

• Hempstead Valley has a high convenience goods turnover of £61m, most of which is accounted for

by the Sainsbury’s store (£55m). The store is trading at company average levels. The Marks &

Spencer foodhall is trading below average, but this reflects a trend often observed with these

stores.

8.27 Out-of-centre convenience goods retail floorspace is trading strongly; with the exception of a Co-

Operative store at Walderslade Road, the household telephone survey has identified that all of the major

out-of-centre foodstores in Medway are trading at above company average levels. Trading particularly

strongly are the Tesco Extra store at Gillingham (+£38m above average), and the Aldi store on the edge

of Gillingham district centre (+£18m above average). In Strood the edge-of-centre Tesco and Morrisons

stores are both over- trading, by £7m and £13m respectively.

Identification of capacity

8.28 Having undertaken the assessment of trading performance of existing floorspace in Medway, we set out

in Table 8.4 the amount of additional convenience goods floorspace which the Council will need to plan

for. As with the comparison goods capacity assessment set out previously, we have assumed that

existing retail floorspace will improve its sales efficiency over the course of the study period; for

convenience goods we assume a sales efficiency growth of 0.3% per annum over the duration of the

study period.

8.29 We have assumed that new convenience goods floorspace should achieve a turnover in the region of

£12,000 per sq m as an average across the Borough. The floorspace figures set out in Table 8.4 make

allowance for the approved Asda store at Gillingham Pier, which is estimated to have a convenience

goods sales area of 2,499 sq m and a turnover of £32.9m, as well as the approved Aldi foodstore at

Gillingham Retail Park, which is estimated to have a convenience goods sales area of 1,066 sq m and a

turnover of £7.9m8.

8 Planning permission exists for a new supermarket at Medway City Estate (intended to be operated by Sainsbury’s), and for an extension to the existing Tesco supermarket on the edge of Strood town centre. However, we understand that neither of these developments will be proceeding and therefore do not factor them into our capacity assessment. We are also aware of proposals for new convenience goods provision at Rochester Riverside, however the adopted Rochester Riverside Masterplan and Development Brief (2014) confirms this will be a ‘small scale foodstore that services the convenience needs of residents created by the new development’, and accordingly we have assumed the size of this store will fall below the threshold of 500 sq m which we have adopted for including commitments.



Table 8.4: Convenience goods floorspace capacity, Medway with commitments

2020 2025 2028 2031 2037

Experian baseline forecast 6,000 8,000 9,200 12,300 13,200


8,400 10,300 11,500 12,700 15,100


8,600 10,700 12,000 13,200 15,700


8,200 10,200 11,400 12,400 14,100


8,600 10,700 12,000 13,200 15,700


Source: Table 8b, Appendix I

8.30 Table 8.4 shows that under the Experian baseline forecast there is a requirement for approximately 6,000

sq m net additional convenience goods floorspace in the Borough over the period to 2020, rising to

approximately 13,200 sq m net additional convenience goods floorspace by 2037. When considering

the alternative population scenarios linked to the SHMA, there is a ‘need’ for an additional 10,200-10,700

sq m net convenience goods floorspace in the Borough by 2025, increasing to 14,100-15,700sq m net by

2037.

Table 8.5: Convenience goods floorspace capacity, Medway without commitments

2020 2025 2028 2031 2037

Experian baseline forecast 9,300 11,300 12,500 15,700 16,500


11,700 13,700 14,900 16,000 18,400


11,900 14,000 15,300 16,500 19,100


11,600 13,600 14,700 15,700 17,500


11,900 14,000 15,300 16,600 19,100


8.31 As with the comparison goods capacity forecasts, convenience capacity forecasts are also provided

without the planning commitments listed at Table 7b (Appendix I), in the event that they do not proceed



as planned. These figures are shown in Table 8.5, and indicate that the ‘need’ for additional

convenience goods floorspace under the Experian baseline forecast over the period to 2037 increases

from 8,000 sq m net (with commitments) to 11,300 sq m net (without commitments) at 2025; and from

13,200 sq m net to 16,500 sq m net at 2037. Under the alternative (highest) population scenarios taken

from the SHMA, the capacity for additional convenience goods floorspace increases to 15,700-19,100 sq

m net at 2037. Again, figures beyond 2025 should be considered indicative.

8.32 Since the above modelling was undertaken of the two 'commitments' listed in Table 7b (Appendix I) for

Medway, the Asda store at Gillingham Pier has now commenced trading. Should the commitment for

Aldi at Gillingham Retail Park not progress, the overall convenience goods capacity for Medway under

the Experian baseline forecast will increase marginally from 6,000 sq m net to 6,600 sq m net at 2020, and

from 13,200 sq m net to 13,800 sq m net at 2037.



9. Commercial leisure assessment

9.1 Emerging trends suggest that commercial leisure uses are playing an increasingly important role in the

vitality and viability of centres. Successful town centres provide an attractive mix of shopping, leisure

and entertainment, strengthening both the daytime and evening economies. Due to the changing

nature of high-street shopping, in particular the use of town centres for ‘showrooming’ and ‘click and

collect’ leisure uses can often represent a significant proportion of a town centre’s overall turnover as

the focus shifts from retailing to alternative uses including housing, offices, education, health, leisure, arts

and entertainment.

9.2 This section of the report considers the current provision of performance ‘health check’ assessments of

leisure uses through the study area, including patters of visits to restaurant, café, cinema, entertainment

venues and cultural facilities, and identifies any qualitative ‘gaps’ in the provision of these facilities. The

results are informed by qualitative assessments of centres carried out by GVA and the findings of the

household telephone survey undertaken in support of this study in March 2015. We also consider the

amount of expenditure growth which is expected to come forward on leisure goods over the course of

the study period, although this is not translated into a floorspace requirement.

9.3 Our health check assessments have identified that Gravesend town centre, and the majority of centres

in Medway (with the exception of Rochester and Hempstead Valley) require improvements to many

strands of their commercial leisure offer in order to remain vital and viable centres. The findings of the

household survey reinforce a number of our health check observations.

9.4 As an overview, the key findings from the household survey are as follows:

• Going to the cinema is the most popular leisure activity undertaken by 54% of participants in the

study area. The second most popular leisure activity is eating in evening restaurants (46%), followed

by visiting a theatre, museum or art gallery (42%) and going to cafes/restaurants during the daytime

(39%).

• 34% of participants stated they got to pubs/clubs and 23% of participants visit health and fitness

clubs (i.e. gyms, leisure centres and swimming pools). 22% of participants stated that they visit

various entertainments venues such as ten-pin bowling, ice skating and bingo halls, whilst 10% go to

children’s soft play venues.

• 15% of survey participants stated they did not partake in any of the leisure activities listed above.



Daytime Cafes/Restaurants

9.5 The results of the household telephone survey identified that:

• Going to daytime cafes/restaurants was a reasonably popular leisure activity for 39% of residents in

the survey area. There was some disparity across the zones, with figures ranging from 28% in zone 2

(Swanscombe) to 49% in zone 10 (South Medway).

• Bluewater was the most popular location to go for visiting daytime cafes/restaurants (19%). Due to

the range of commercial leisure opportunities available, Bluewater draws a reasonably high

proportion of trade from all zones, with zone 2 (46%), zone 8 (43%) and zone 3 (40%) drawing the

most.

• Gravesend was the second most popular location for visits to daytime cafes and restaurant (15%)

and Chatham was the third (8%). The low figures for both Gravesend and Chatham affirm provision

in both of these centres is relatively limited, and is a sector with substantial room for improvement

moving forwards.

• The household survey results indicate that Gravesend draws principally from zone 5 (54%), zone 6

(51%) and zone 3 (28%); Chatham draws principally from zones 13 (29%), 11 (25%) and 12 (17%).

• Rochester (8%), Gillingham (6%), Hempstead Valley (5%), Strood (3%), Rainham (3%) all drew a small

amount of trade for daytime cafes/restaurants across the survey area, which reflects the more

limited offer for this type of leisure service in each of these centres, although we note that

Rochester has recently benefited from the opening of a number of new coffee shops. The

performance of Rochester should be monitored accordingly. It is recognised that Chatham

Dockside Outlet Centre and Medway Valley Leisure Park are retail/leisure destinations and so is

Medway Valley. However, these do not feature within the survey results.

• Visiting daytime cafes and restaurants was the main reason for visiting Rochester town centre for 9%

of respondents, but the figure for other centres was generally low. For both Chatham and

Gravesend, under 1% of respondents stated this as their main reason for visiting the centre. As a

secondary reason for visiting a particular centre, daytime cafes/restaurants score more positively:

27% of visitors to Rochester town centre cite this as a secondary reason for visiting the centre,

compared to 11% for Chatham and 7% for Gravesend. This confirms that the ‘café culture’ which is

an integral part of the vitality and viability of Rochester district centre, is, for the most part, absent in

the higher-order centres of Chatham and Gravesend.

Evening Restaurants

9.6 Going out to evening restaurants was the second most popular leisure activity for participants of the

household survey, with 46% of all respondents taking part in this type of leisure activity. Analysis of the

survey results highlighted that:



• Percentages of residents undertaking this activity varied considerably across the survey area, within

zones ranged between 62% in zone 3 (Southfleet) to 29% in zone 9 (Strood), and as a general trend

it would appear that the extent of provision in the immediate locality influences the proportion of

residents undertaking this type of activity.

• Bluewater was identified as the most popular location that people go to for visiting evening

restaurants (22% of visits), and in many cases we expect this would be combined with either other

leisure trips (e.g. visiting the cinema) or comparison goods shopping.

• Rochester was the second most visited location from across the survey area (12% of visits), and the

most popular of destinations within Gravesham and Medway. Rochester attracts a market share of

over 30% from two zones – zones 9 and 11 – as well as noteworthy market shares from zone 10 (29%),

zone 13 (17%) and zone 14 (11%), plus smaller market shares from the remainder of the survey area.

17% of respondents to the household survey who stated that they visit Rochester said the principal

reason for their visit to the centre was for either daytime or evening visits to restaurants/bars; this

confirms Rochester as the principal ‘evening economy’ destination of the centres in Medway. With

a number of new restaurants opening since the household survey was undertaken, we would

expect Rochester to further solidify its position as a popular evening restaurant location.

• Gravesend was the third most visited location for going to evening restaurants (11% of visits).

Gravesend principally draws evening restaurant visitors from zones 6 (49%), 5 (32%) and 2 (28%).

Therefore, from its ‘local’ zone (zone 5), under one-third of residents are currently choosing to visit

the town centre for evening restaurants; 44% of residents in zone 5 choose Bluewater in preference

to Gravesend town centre. Under 1% of residents who visit Gravesend town centre identified

evening restaurants/drinking as the main reason they visited the centre, and under 2% identified it

as a secondary reason for visiting. As the highest order centre in the Borough, this clearly

demonstrates a shortfall in provision. Notwithstanding the close proximity to Bluewater, there is a

clear need for Gravesend town centre to improve its provision of ‘evening economy’ uses and to

clawback trade.

• Gillingham (5%), Chatham (3%), Rainham (3%) and Strood (1%) were less popular locations for

visiting evening restaurants, which correlates with our health check assessments and identifies a

potential leisure provision ‘gap’ for these centres. Hempstead Valley did not register with

respondents to the survey; however, once the new extension to the shopping centre is complete,

we would expect this centre to become a more popular destination for visiting daytime and

evening restaurants. Medway Valley Leisure Park and Chatham Dockside Outlet Centre do not

feature in the survey results. The use of restaurants in these locations can be linked to the cinema

visits, which would be the primary reason as commented on further below.

• Chatham’s aggregate figure of 3% is particularly low for a centre of its role and function in the

hierarchy of centres in Medway. Chatham principally draws visitors from zones 15 (10%), 11 (10%)

and 13 (9%), but these are very low levels of patronage to the centre which unquestionably point to

a shortfall in provision especially a quality restaurant offer. The most popular location for residents



who live in zone 11 (which covers Chatham) is Rochester, which attracts 35% of all visits. Whilst

Chatham and Rochester clearly enjoy a close functional relationship, there are still considerable

amounts of market share being lost to destinations further afield including Bluewater (25% market

share from zone 11) and Maidstone (19% market share from zone 11), which have potential to be

‘clawed back’. For those residents who visit Chatham town centre, no respondents identified

evening restaurants / drinking as the main reason they visited the centre, and under 5% identified it

as a secondary reason for visiting. Notwithstanding the close proximity to Rochester, there is a clear

need for Chatham town centre to improve its provision of ‘evening economy’ uses.

• The household survey results indicate that Gillingham attracts a strong market share from local

residents, with a 34% draw from its local zone (zone 12). The results also highlight that Rainham

draws a reasonable number of visitors for evening restaurants from zone 14 (21%) and zone 15 (7%),

but no significant trade elsewhere.

Cinemas

• Going to the cinema was the most popular leisure activity amongst survey respondents, with 54%

stating that it was a leisure activity that they partake in. This was a particularly popular leisure

activity for residents across the entire survey area, with results ranging from 73% in zone 5 to 39% in

zone 12.

• The most popular location for going to the cinema across the survey area was Showcase Cinemas

in Bluewater, accounting for 40% of cinema visits across the study area. The Odeon cinema in

Chatham (Dockside Outlet Centre) was the second most visited location (30%), followed by

Cineworld in Medway Valley Leisure Park, Strood (18%).

• The household survey results indicate that Showcase Cinemas in Bluewater principally draws visits

from zone 1 (96%), zone 2 (88%) zone 3 (86%), zone 8 (83%) and zone 5 (67%). The cinema has much

lower draw from zones 9-15, with residents in these zones generally visiting the Odeon in Chatham.

This facility principally draws visitors from zones 12 (69%), 14 (68%) 13 (59%) and 15 (59%), but also has

a reasonably strong trade draw from the other zones within Medway’s borough boundary.

• The Cineworld at Medway Valley Leisure Park in Strood has a relatively strong trade draw from its

immediate and adjacent zones, particularly zone 10 (56%), zone 9 (45%) and zone 6 (33%), but a

comparatively low trade draw elsewhere. These results highlight that there is clear, well-defined

catchment for each of the three most popular cinema locations listed above.

• There is currently no multiplex cinema provision in Gravesham Borough. The survey results highlight

a ‘need’ for a cinema facility, as 67% of residents in zone 5 (which covers Gravesend) are currently

travelling to the Showcase Cinema in Bluewater, with only a small proportion (6%) visiting the

Woodville in Gravesend. The Woodville in Gravesend only provides a relatively limited programme

of film screenings. The provision of a new cinema development in Gravesend town centre would, it

is considered, be beneficial, and would provide the opportunity for the Woodville to continue to



provide a complementary but different programming offer whilst reinforcing the commercial leisure

offer in the Borough.

Theatres, Museums and Art Galleries

• Visiting theatres, museums or art galleries was cited as the third most popular leisure activity for

participants of the household telephone survey, as 42% of respondents stated that they took part in

at least one of these cultural activities.

• As expected, the location most visited for going to the theatre, museum or art gallery was London

West End (64%), a reflection of both the extensive, world-class offer which central London can

boast in respect of this type of facility, and also the ease of access to central London which much

of the survey area benefits from.

• Following the West End, the second most cited location was the Orchard Theatre in Dartford (11%)

followed by the Central Theatre in Chatham (6%). However, the Central Theatre in Chatham

appears to only have a strong localised catchment, with the majority of market share coming from

zone 14 (23%), zone 11 (14%) and zone 9 (12%).

• The Woodville in Gravesend attracts a very limited market share of 2% from the survey area, but

does account for 10% of cinema trips in zone 2, and 7% of trips from residents in zone 8.

Entertainment Venues

9.7 For the purposes of this study, the term ‘entertainment venues’ has been used to encompass a range of

leisure activities including ten-pin bowling, bingo and ice-skating. The results of the household telephone

survey identified that:

• This type of leisure activity is far less popular amongst residents in the survey area: only 22% of all

survey participants stated that they took part in at least one of the ‘entertainment venue’ activities.

Visiting entertainment venues was most popular in zones 5 (44%) and 6 (43%) and least popular in

zone 14 (11%). The most popular entertainment destination for survey respondents was AMF

Bowling in Gravesend (48%), followed by Hollywood Bowl in Medway (17%) and FA Bowling in

Chatham (7%) – all of which are locations within the study area.

• The household survey results indicate that AMF Bowling in Gravesend draws a high number of visits

from zones 1-8, but very little from zones 10-15. Of particular note is AMF Bowling’s trade draw from

zones 3 (100%), 5 (90%) and 2 (84%). Hollywood Bowl at the Medway Leisure Park principally draws

trade from zone 9 and 10 (50% and 51% respectively), but also 43% from zone 13, 38.6% from zone

14 and 26% from zone 7. Silver Blades Ice Rink in Gillingham draws a very low overall trade across

the survey area (1%), with the principle draw from zone 15 (8%).

9.8 Overall, we consider the current level of entertainment venue provision within the study area to be

adequate, with no obvious gaps in provision.



Health and Fitness Facilities

9.9 The household survey results highlighted that 23% of participants use health and fitness clubs (i.e. gyms,

leisure centres, swimming pools, tennis courts etc.), with very little discrepancy across the zones in terms

of popularity of using such facilities. It is important to note that it is likely that many survey respondents

use specialist classes, small independent classes and personal trainers which would not be accounted

for in the household survey. There are a number of gyms and fitness facilities located across the two

authority areas, both in town centre locations and in other busy areas, such as business parks. Table 9.1

highlights the most visited locations by participants in the study area, although this does not represent an

exhaustive list of all facilities available to residents in the survey area.

Table 9.1: Most popular health and fitness facilities in survey area Venue/Location Usage by Household Survey Respondents

(%) Medway Park, Gillingham 14%

Cygnet Leisure Centre, Gravesend 10%

Cascade Leisure Centre, Gravesend 9%

Strood Leisure Centre, Rochester 6%

The Park Club, Chatham 4%

Roko Health Club, Gillingham 3%

Splashes Leisure Pool, Rainham 3%


9.10 We are aware that planning permission has recently been granted for a new budget gym facility as part

of the redevelopment of Strood Retail Park. This facility will improve provision for local residents which, as

Table 9.1 shows, is currently limited to the Strood Leisure Centre to the west of Strood district centre.

Budget gym operators are increasing representation in smaller centres and it is possible that further

provision of this nature could be accommodated in the Borough. We understand that a further budget

gym facility has recently commenced trading at Chatham Dockside.

9.11 Our overall conclusions and recommendations for the leisure sector are set out in detail in Section 10.

Expenditure growth in the commercial leisure sector

9.12 By applying the Experian population projections we have adopted for our retail capacity forecasts to

the latest per capita expenditure data on leisure spending, we can obtain an indication of the likely

growth in leisure spending available to residents of the survey area. Whilst not all of this available

expenditure can, by default, be used to support the development of new commercial leisure facilities in

the survey area – particularly because leisure spending is often undertaken with holidays, day trips,

special occasions and so on and therefore may in part be spent outside the survey area – it does

provide an indication of the scope for additional development to be supported, thus supporting our

qualitative observations in respect of the performance of the centres set out above.



9.13 SHMA population scenario testing has not been incorporated into leisure need on the basis that the

model does not translate expenditure into floorspace. A high level, broad brush overview of leisure

expenditure growth provides an indicative of the scale of growth to be expected in this sector.

9.14 Experian provide per capita leisure expenditure data on the following categories of commercial leisure

spending:

• ‘Cultural services’ – this includes spending on cinema, theatre, museums, live music/entertainment,

nightclubs, bingo, and TV subscriptions such as Netflix. Spending on this type of leisure service

ranges from £264 per person, per annum (zone 12) to £427 per person, per annum (zone 8)

• ‘Recreation and sporting services’ – this includes spending on admission to spectator sports (e.g.

watching football matches) and subscriptions to sports/social clubs. Spending on this type of leisure

service ranges from £93 per person, per annum (zone 12) to £215 per person, per annum (zone 8).

• ‘Restaurants and cafes’ – this includes spending in both restaurants and cafes, and also includes

spending on ‘alcoholic drinks consumed outside the home’ (i.e. in pubs and bars) and on take-

aways. Spending on this type of leisure service accounts for the majority of residents’ commercial

leisure spend, ranging from £826 per annum (zone 12) to £1,411 per annum (zone 8).

9.15 Experian advise that spending on commercial leisure services will increase by 1.3% per annum over the

period 2015-37. By applying the average zonal per capita spend on the different types of commercial

leisure activity to Experian’s population projections for the survey area (see Table 1, Appendix I), the total

‘pot’ of commercial leisure expenditure available to residents of the survey area can be calculated. The

results of this exercise are summarised in Table 9.2, which splits expenditure growth in the commercial

leisure sector between those zones which fall within Gravesham (zones 3, 5, 6 and 8) and those in

Medway (zones 7 and 9-14 inclusive).

Table 9.2: Growth in commercial leisure spending in survey area, 2015-37

2015 (£m) 2020 (£m) 2025 (£m) 2028 (£m) 2031 (£m) 2037 (£m) Change, 2015-37 (£m)

Gravesham Borough (zones 3,5, 6 and 8)

Cultural services

37.7 41.9 46.6 49.4 52.5 59.1 +21.4

Recreation & sporting services

15.6 17.3 19.2 20.4 21.7 24.4 +8.9

Restaurants & cafes

120.3 133.9 148.7 157.9 167.6 188.7 +47.3

Total commercial leisure spend

173.6 193.2 214.5 227.8 241.8 272.2 +77.6



Medway (zones 7, 9, 10, 11, 12, 13 and 14)

Cultural services

87.5 97.6 108.7 115.6 122.5 138.6 +51.2

Recreation & sporting services

34.8 38.8 43.2 46.0 48.9 55.1 +20.4

Restaurants & cafes

282.7 315.6 351.2 373.6 397.1 448.2 +114.4

Total commercial leisure spend

405.0 452.1 503.1 535.1 568.8 642.0 +237.0

Source: Experian Micromarketer

9.16 Table 9.2 shows that:

• total spending on commercial leisure is expected to increase by £77.6m in Gravesham and £237.0m

in Medway between 2015 and 2037.

• 70% of this expenditure growth will be in the ‘restaurants and cafes’ sector (£47.3m growth in

Gravesham, £114.4m in Medway) and therefore there is considerable scope for the existing network

of centres in the survey area to capitalise on this growth in spending.

• Growth in cultural services is more limited, and much of this may be captured by destinations

outside the survey area, but nevertheless the scale of expenditure growth is such that is considered

additional smaller-scale facilities (for example an independent/boutique cinema in Gravesend

town centre) could potentially be supported.



10. Conclusions and recommendations

10.1 The principal objective of this study is to provide Gravesham and Medway Councils with up-to-date

evidence that will support the Councils’ Local Plan preparations, in accordance with the National

Planning Policy Framework (NPPF). The information contained within this report will also be able to be

used by the Councils’ in the future determination of planning applications for retail and commercial

leisure floorspace.

10.2 In this section, we bring together the analysis undertaken in the previous sections of the report and set

out our conclusions and key recommendations. Firstly, we summarise the objectives of the National

Planning Policy Framework, and highlight the key national trends which we expect will directly impact

upon retail and town centre development across both authorities’ areas, and summarise the sub-

regional shopping provision which influences local patterns of shopping across both authorities’ areas. In

order to inform each authority’s separate Local Plan preparation, we then set our separate conclusions

and recommendations for each authority, considering key local policy objectives, the performance of

the town and district centres in each authority area, and set out key recommendations which will

underpin policy formulation and development control decisions.

National Policy Framework

10.3 The National Planning Policy Framework (NPPF) was introduced by Government in March 2012 and

replaces the suite of national planning policy statements, including PPS4. The NPPF maintains the

general thrust of PPS4 and advocates a ‘town centres first’ approach. It requires planning policies to

positively promote competitive town centre environments and manage the growth of centres over the

plan period. It also requires local planning authorities to define the extent of the town centres and

primary shopping areas, based on a clear definition of primary and secondary frontages.

National market trends

10.4 The ‘traditional’ high street continues to face a number of challenges stemming from the impacts of the

recent economic downturn, the tightening of retail spending in recent years, and continued significant

changes in consumer shopping behaviour. The growth in online shopping, including multi-channel

retailing, acts as tough competition for the high street, but also presents an opportunity for the high street

to capitalise on, including the opportunities arising from services like ‘click & collect’ and retailers moving

towards a seamless transition between store-based and virtual shopping experiences.

10.5 Regional shopping centres and out-of-centre retailing remain an ever-present source of competition,

and market evidence suggests that many regional shopping centres and retail parks have performed

well during the economic downturn, and are becoming increasingly attractive to ‘high street’ retailers.

Portfolio aspiration is generally to increase footfall through a greater product offer and mix of uses to

encourage footfall and longer dwell times.



10.6 Town centre strategies which support the continued evolution of the high street are therefore considered

ever more vital. This may involve providing a high quality shopping ‘experience’, maximising the benefits

of tourist trade, and improving the mix of retail and non-retail outlets to increase length of stay and

spend.

10.7 It will be important, therefore, for town centres to be well positioned to be able to adapt to on-going

changes in the retail and leisure sector over the development plan period and to reaffirm their unique

selling points which both cement and enhance their position in the local retail hierarchy, but also

differentiate their retail offer from other centres, allowing them to retain and enhance their vitality and

viability whilst not directly competing with higher order centres. Heritage, tourism assets and other

‘unique selling points’ should be capitalised on, and robust place marketing strategies put in place.

Sub-Regional Context

10.8 Based on the findings of the household telephone survey undertaken in support of this study, it can be

seen that there are a number of destinations which compete with centres in Gravesham and Medway

survey area for comparison goods spending. The most significant of these by some margin is Bluewater,

which accounts for upwards of 25% of comparison goods spending from across the survey area,

equivalent to £404m of spend – equivalent to the combined comparison goods turnover of Gravesend,

Chatham and Hempstead Valley – the three centres in the survey area with the highest comparison

goods turnover.

10.9 Bluewater’s particularly strong mix of retail and leisure operators, and its relative ease of access from

many parts of the study area means that, when allied to many operators’ preference for having fewer

(but larger) stores in high profile retail locations, it is difficult for the centres in Gravesham and Medway to

be in a position to directly compete with the offer at Bluewater. Many retailers’ operator requirements

for the north Kent area are likely to be satisfied by representation at Bluewater. The effect of having

Bluewater so close to the centres in Gravesham and Medway is that it heavily curtails the ‘natural’

catchment area of the two highest order centres – Gravesend and Chatham – compared to what

would typically be expected for centres in their position in the retail hierarchy. It should be recognised,

however, that improvements in these town centres could have the ability to claw back lost trade to

destinations such as Bluewater/Lakeside, and this should remain an aspiration for each authority.

10.10 In order to secure their long-term vitality and viability, a strategy which seeks to reinforce and diversify

the existing retail offer, coupled with the promotion of each centres’ respective unique selling points, is

required, particularly given that Bluewater is expected to further strengthen and develop its retail and

commercial leisure offer going forward. We return to discuss this further below. Bluewater is not the only

destination which competes with the Gravesham and Medway centres for expenditure. Some residents

in Gravesham also look towards shopping facilities at Lakeside which has policy support for major retail

expansion and an evolution into a regional town centre. This position followed the Single Issue Review of

the East of England Plan and is now embedded in the update of the Thurrock Local Plan Core Strategy

(2015).



10.11 The influence of destinations outside of Gravesham and Medway – and particularly those listed above –

need to be carefully monitored and reviewed by both Councils. As we have set out in this report, there

is extant planning permission for 30,500 sq m net additional A1-A5 floorspace at Bluewater; whilst the

exact composition of this is not known, it is reasonable to assume that will include additional comparison

goods retail provision. The significant investment planned at Ebbsfleet may also represent further

competition on future demand for town centre floorspace elsewhere in the survey area – and

particularly in Gravesham, although it is not expected that Ebbsfleet will become a new ‘destination’ for

shopping and current proposals suggest new retail floorspace will serve local needs only. Whilst the

proposals for Ebbsfleet include the development of 15,000 new dwellings and therefore much of the

need will be ‘self-generated’, it is possible that the development will draw some trade from existing

centres.

Gravesham Borough – Conclusions & Recommendations

Local policy context

10.12 The Council’s Local Plan Core Strategy was adopted in 2014 and thus provides an up-to-date policy

basis on which future development in the Borough can be guided. Of relevance in relation to this study

is the identification of a large area within Gravesend town centre as the ‘Gravesend Town Centre

Opportunity Area’. Policy CS05 states that this area will be the principle focus for town centre related

economic and social activity in the Borough. As part of this, development of the Heritage Quarter will

provide a high quality, mixed use development of around 330 dwellings, around 10,500 sq m gross of

primarily comparison retail floorspace (Class A1), some office floorspace (Class B1a) and a hotel. The

Core Strategy also states that the Heritage Quarter Key Site is the Council’s sequentially preferred

location for new larger scale retail provision.

Summary of findings

10.13 At present our quantitative analysis demonstrates that there is no requirement for the Council to plan for

additional comparison goods floorspace in Gravesend town centre until after 2020. This conclusion is

based on the assumption that the consented schemes which include an element of class A1 retail

floorspace, most significantly the planned developments at the Heritage Quarter in Gravesend town

centre come forward as planned. If such developments do not proceed, there will be greater capacity

for additional comparison goods retail floorspace in the Borough in the short to medium term.

10.14 Our analysis has demonstrated that there is surplus expenditure capacity to support 16,600–17,600 sq m

net additional comparison goods floorspace by 2037. We do not recommend the Council plan for this

level of ‘need’. Given inevitable change in the future passage of time, continued economic uncertainty

and expected evolution and change to housing numbers, we recommend – over the course of the plan

period – that the Council plan for need arising in the medium term to 2028 under the baseline Experian



forecast; this equates to the delivery of around 4,700 sq m net of comparison goods floorspace over the

full plan period.

10.15 This approach will help safeguard the vitality and viability of the town centre network, supports the

redevelopment of existing floorspace, and enables growth and change to come forward on identified

sites within town centres. This policy decision, grounded in wider socio-economic trends, will ensure a

continued ‘town centres first’ approach in accordance with government policy aspirations.

Development proposals outside of the Primary Shopping Area, above this level of need will be subject to

an impact assessment giving due consideration to the extent of implementation of the different SHMA

scenarios at that relevant ‘point in time’.

10.16 These figures are based on a ‘constant market share’ approach, i.e. assuming that current shopping

patterns remain unchanged over the remainder of the study period. These ‘need’ figures therefore

represent the baseline position; it would be possible to increase market share through new development

of an appropriate scale and composition, which would in turn support floorspace in excess of the need

thresholds identified here. Any such proposal would need to demonstrate compliance with the national,

regional and local policy framework.

10.17 Our analysis has set out that Gravesend town centre has a ‘core catchment area’ of zones 5 and 6 of

the survey area, from where it draws the highest amount of comparison goods spend. However, from

these zones, the total market share drawn from these zones does not exceed 30%, which indicates that

even from its ‘local’ zones; Gravesend is not currently fulfilling many residents’ comparison goods

shopping needs. There is, therefore, a need to improve the range and quality of comparison goods

provision in the town centre in order to counter the competition from Bluewater (and elsewhere) as best

as is possible. In particular, an improved supply of larger floorplate units with which to attract higher

quality operators to ‘flagship’ units. This will be challenging given proximity to Bluewater, but should

remain an aspiration given Gravesend’s position in the retail hierarchy.

10.18 It is considered the loss of further ‘anchor’ department stores from the town centre would undermine the

long-term vitality and viability of the town centre, and whilst ultimately such decisions are commercial

ones taken by operators, the Council can play a role in helping to create conditions for a vital and

viable town centre which will draw in greater footfall and ‘claw back’ expenditure to the town centre,

and thereby improve the turnover of stores in the town centre.

10.19 Our assessments have identified a number of issues which threaten to undermine the long-term vitality

and viability of the centre if not addressed. There is evidence that, in recent years allied to the changing

market trends and on-going popularity of Bluewater the quality of the retail offer in Gravesend has

moved downmarket, with the recent loss of Marks & Spencer and BHS further exacerbating this. A

priority for the town centre is therefore to stem this movement and to retain and ideally enhance its

market share. This can be achieved in a number ways, including making provision for more modern as

well as larger retail units within the town centre.



10.20 The Heritage Quarter development presents an important opportunity for many of the other areas of

concern in respect of Gravesend town centre which our assessment has identified to be addressed. In

particular, the development will, if implemented, introduce the modern and larger-floorplate units into

the town centre which will attract retailers to the centre. The redevelopment of the St George’s

Shopping Centre, which our assessment has identified as having a particularly high vacancy rate, would

also assist. The Heritage Quarter will also meet one of the other key shortfalls in the current offer of

Gravesend town centre, namely a lack of commercial leisure provision i.e. cafe/family dining

restaurants.

10.21 A healthy provision of these type of uses are becoming increasingly important in contributing to a diverse

and healthy town centre because of the additional footfall and dwell-time they generate both within

and outside of retail trading hours. Finally, the development is also expected to introduce a substantial

residential community into the town centre, who will utilise existing retail and other facilities. It is

considered that the development of the Heritage Quarter is critically important in securing the long-term

vitality and viability of Gravesend town centre, including through the delivery of larger floorplate units.

The Heritage Quarter may also provide the catalyst needed to kick-start the wider regeneration of the

centre and encourage owners and occupiers to invest further in their stores and improve the

attractiveness of the centre as a whole.

10.22 Gravesham has important heritage assets and other attractive and/or important attributes for example,

the River Thames, the market and the civic facilities which assist in giving the centre its own identity.

However, it is clear that many of these are not being effectively capitalised upon, and this forms a major

opportunity which should be utilised to strengthen and enhance the town centre.

Recommendations

10.23 With the above conclusions on the performance of the town centre in mind, we make the following key

recommendations for Gravesham Borough:

• Comparison goods floorspace should be directed to Gravesend Town Centre in the first instance.

Further expansion of out-of-centre floorspace should be resisted including at Bluewater.

• We consider that whilst there is a qualitative need for Gravesend town centre to increase its market

share over the plan period, this will be limited in light of the competition from Bluewater. The

Council should monitor closely planned developments at Bluewater, and work alongside Dartford

Borough Council to ensure that any additional development which comes forward will be

appropriate to Bluewater’s role and function as a regional shopping centre, and will not result in a

significant adverse impact arising on nearby centres such as Gravesend.

• Implementation of proposals for the Gravesend Town Centre Opportunity Area, and in particular

the redevelopment of the Heritage Quarter in Gravesend town centre should be considered a

strategic priority. The implementation of these proposals will assist in meeting a number of the

current qualitative deficiencies in the town centre offer, including a lack of modern comparison



goods floorspace, a lack of commercial leisure opportunities, and a limited residential community.

The wider strategic objectives of the Heritage Quarter – to remove the disconnect between the

town centre and its historic waterfront – are extremely important in securing the long-term vitality

and viability of the town centre.

• There is a need for Gravesend town centre to develop its own identity and position itself as being

able to offer a different experience to Bluewater – rather than one which tries to compete directly

with it. The Heritage Quarter development should form the catalyst for further regeneration of the

town centre and also be supported with a detailed place marketing strategy highlighting the assets

of the town centre and the improvements taking place.

• There is a need for the Council to plan for up to 4,400 sq m net convenience goods floorspace over

the plan period (the baseline Experian growth scenario), in order to meet the need arising in the

medium term to 2028. Forecasts beyond this timescale, to 2035/2037, are unreliable and should be

treated with caution and not planned for.

• These figures are based on the assumption that a foodstore will come forward as part of the

Heritage Quarter development. If this does not transpire, the ‘need’ for additional convenience

goods floorspace will be higher. If a foodstore does not come forward in the Heritage Quarter, the

Council should investigate opportunities to meet some of this need through the provision of

additional convenience goods retail facilities in Gravesend town centre, to address the fact that in-

centre provision is currently limited to a small- format Tesco store, and the main edge-of-centre

foodstore (Asda at Imperial Retail Park) is over- trading. A town centres first approach should be

adhered to in accordance with national policy.

• Applications for development of convenience goods floorspace elsewhere in the Borough not

within a policy-defined centre should be justified through the sequential approach and only

supported in instances where it will improve accessibility to shopping provision and generate

sustainable shopping patterns.

• In the short to medium term, there is scope for improvements to the western end of the town

centre, and in particular the stretch of frontage between the entrance to the Asda store at

Overcliffe, and the intersections with Bath Street / Garrick Street. Much of the retail stock in this

area is of poor quality – a multitude of architectural styles, poor quality shopfronts, and a low grade

retail offer. Enhancement of this area would help encourage the extension of footfall beyond the

Tesco Metro store; the greater pedestrian activity will encourage a higher grade of retail use; and

will also encourage linked trips between the edge-of-centre Asda store and the wider town centre

offer. Improvements are particularly required to public realm (directional signage, paving,

enhanced planting), providing better pedestrian priority, and improving the physical appearance

of the shopfronts.

• The eastern end of the town centre, in particular the Clock Tower and adjacent environs, are

struggling for vitality and viability, although we recognise it also plays a role as a location for ethnic

food retailing in the centre. Allied to the recommendations above, it is considered that a



programme of consolidation of ‘town centre’ uses is undertaken in this part of the town centre.

Accordingly, beyond the end of the existing secondary shopping frontage (junction of Milton Road

/ Berkeley Road), the Council may wish to consider a more flexible, mixed-use approach, whilst

retaining a commercial offer at ground floor level. Investment in the public realm and facades

should also be prioritised. Harmer Street in particular is one of the most architecturally significant

streets in the town centre, but currently gives off a poor appearance due to a number of retail units

on the ground floor being in a poor state of repair. The Council should give consideration to

encouraging the relocation of the remaining retail operations along Harmer Street to elsewhere in

the town centre, and develop an alternative vision for Harmer Street which is not based on it having

a retail function.

• Support should be given to applications which seek to reconfigure and modernise existing

floorspace within the primary shopping area in Gravesend town centre, in order to provide larger-

format comparison goods floorspace better suited to the needs of modern retailers. Applications

for sub-division of existing retail units within the primary shopping area should be resisted, but should

be considered on individual merits elsewhere in the town centre where proposals would enhance

the diversity of town centre uses.

• The existing Local Plan-defined primary and secondary shopping frontages are generally

considered to remain fit for purpose and we do not recommend any significant revisions to these.

However, we make the following recommendations in respect of the primary and secondary

frontages in the centre:

o It is considered important for New Road and St George’s Square to remain as primary shopping

frontage in order for the benefits arising from the development of the Heritage Quarter to be

fully realised by the existing town centre.

o In light of our recommendations above in respect of improving linkages between the western

end of the town centre and the Asda store at Imperial Retail Park, the Council may wish to

consider allocating the stretch of frontage on the north side of New Road, between the Iceland

store and the intersection of Bath Street / New Road, as secondary shopping frontage.

o Following completion of the Community Square to the front of Gravesham Civic Centre, there

may be a case for extending secondary shopping frontage along the duration of Windmill

Street, up to the junction with Lord Street, in order to protect and encourage integration of the

civic facilities with the wider town centre offer.

o In light of our recommendations in respect of the eastern end of the town centre, we do not

consider there to be merit in any extensions of existing secondary shopping frontage in this part

of the town centre.

• It is important for the primary shopping area to retain a critical mass of retailing activity, to help

ensure strong levels of footfall and complement the diversification of uses in secondary areas of the

town centre. Applications for change of use away from class A1 use within the primary shopping



area should therefore be resisted. The Council may wish to consider the use of Article 4 Directions

as a means of ensuring this.

• The household telephone survey has identified that Imperial Retail Park, on the edge of Gravesend

town centre, performs strongly, and draws a turnover of £53m from the survey area, equivalent to

40% of the turnover of the town centre (£135m). The retail park has a number of open A1 food and

non-food retailers trading, including a Lidl foodstore. As set out above, the Council should examine

the scope to enhance linkages between the Asda store and the primary shopping area. By the

same token, further expansion of the Imperial Retail Park is only appropriate for ‘bulky goods’ uses;

applications for development of open A1 (food or non-food) floorspace either through the creation

of new units or variations of conditions to existing units should be resisted, in order to protect the

vitality and viability of the town centre. Applications for development of non-bulky class A1 retail

elsewhere in the Borough not within a policy-defined centre should be resisted for the same

reasons. There is no policy argument for incorporating the Asda store or Imperial Retail Park within

the policy boundary of Gravesend town centre.

• The Council should carefully monitor the influence of Bluewater over shopping patterns of residents

in the Borough. There is no doubt that Bluewater is a direct competitor with Gravesend for

comparison goods expenditure, and further expansion of the retail offer in this location could result

in the loss of key retailers from Gravesend town centre. Proposals for further expansion of retail and

commercial leisure at Bluewater, as well as other competing facilities such as Lakeside, therefore

need to be actively monitored and engaged with, in order to protect the vitality and viability of

Gravesend town centre.

• It is not expected that development at Ebbsfleet will pose a significant threat to the vitality and

viability of Gravesend town centre, based on the quantum of floorspace currently proposed,

although any changes to the amount of proposed floorspace which may result in a change in its

role and function (i.e. away from being one which is seeking to principally meet the needs of the

new residential community) will need to be carefully considered.

Medway – Conclusions & Recommendations 10.24 Our analysis has demonstrated there is a need for Medway Council to positively plan for the provision of

new comparison goods floorspace in Medway. There is a requirement for 14,300-22,400 sq m net

additional comparison goods floorspace by 2025, rising to 61,100-68,100 sq m net by 2037. The above

forecasts are based on the assumption that the ‘commitments’ for new retail floorspace we have

modelled into our assessment – which include a site in Chatham town centre, and new floorspace in

Hempstead Valley – come forward as planned. It is important that needs are regularly assessed

throughout the study period.

10.25 Given inevitable change in the future passage of time, continued economic uncertainty and expected

evolution and change to housing numbers, we recommend – over the course of the plan period – that



the Council plan for need arising in the period to 2028 under the baseline Experian forecast; this equates

to the delivery of around 24,300 sq m net of comparison goods floorspace over the full plan period.

10.26 This approach will help safeguard the vitality and viability of the town centre network, supports the

redevelopment of existing floorspace, and enables growth and change to come forward on identified

sites within town centres. This policy decision, grounded in wider socio-economic trends, will ensure a

continued ‘town centres first’ approach in accordance with government policy aspirations.

Development proposals outside of the Primary Shopping Area, above this level of need will be subject to

an impact assessment giving due consideration to the extent of implementation of the different SHMA

scenarios at that relevant ‘point in time’.

10.27 The Council will also need to positively plan for the provision of additional convenience goods

floorspace. ‘Need’ arising equates to 6,000-8,600 sq m net additional convenience goods floorspace by

2020, rising to 13,200-15,700 sq m net by 2037. These forecasts take into account ‘commitments’ for new

convenience retail floorspace operated by Asda at Gillingham Pier (which has recently commenced

trading, subsequent to completion of the household telephone survey) and Aldi at Gillingham Retail

Park. Again, these capacity forecasts are based on a ‘constant market share’ approach and we

consider that there is limited scope for Medway to increase its market share given the current strong

levels of foodstore provision in the District.

10.28 Like comparison goods, we would caution against planning for forecasts over such a long time-period,

and recommend the Council plans for need arising in the medium term to 2028, i.e. up to 9,200 sq m net

under the baseline Experian growth scenario over the full plan period. Again, this figure should be kept

under review and updated regularly.

10.29 Our assessment has set out that whilst most of the centres in Medway are performing adequately, a

combination of issues provides insight into some of the vulnerabilities inclusive of the lower value retailer

representation, vacancies, threats from proposals outside the centres and environmental appearance.

There is a need for investment and improvement in the offer of retail and other town centre uses if the

centres are to remain vital and viable over the Plan period, although it is acknowledged that funding

constraints may present a challenge to delivering all of the recommendations set out below.

10.30 Chatham town centre, as the highest order centre in Medway, is underperforming, as evidenced by the

fact that it does not draw more than one-third of the available comparison goods spending from any of

the survey zones, and has a very limited trade draw from beyond its immediate catchment area (zones

11 and 13). The centre’s role and function is compromised further by the lack of a modern foodstore,

and by a very limited evening economy offer. It is questionable therefore whether Chatham is fulfilling its

role as the highest order centre in Medway adequately.

10.31 There are clear opportunities for delivering improvements to the retail and town centre offer in Chatham

town centre – and if these opportunities come forward, there is every potential for Chatham to reinforce

itself as a vital and viable centre. The development briefs produced for Chatham town centre identify a



number of opportunities in the town centre which could accommodate additional comparison goods

retail floorspace, and the key to their realisation will be to stimulate and facilitate operator

demand/representation. There are clear opportunities to accommodate new development and

redevelopment in Chatham town centre, and these should be protected and promoted over the plan

period through pro-active planning and the resistance of out-of-centre competition.

10.32 The Council’s aspirations to direct the majority of their town centre population growth to Chatham town

centre (along with Strood) are supported, as this has potential to increase footfall and patronage to

existing and new facilities in the town centre. We also understand that there is scope for student

accommodation to be provided. However, the offer of the centre will need to be strengthened in order

to meet the needs of these new residential communities, otherwise current problems in respect of

expenditure leakage are likely to be exacerbated. The combination of investment in town centre living,

comparison goods floorspace implementation, and a mix of wider town centre retail and leisure uses,

has the potential to underpin a more position future for Chatham town centre as the hierarchies highest

order centre. Comparison goods retail floorspace and the retention of anchor tenants and new

operators is priority however, to reinforcing the role of a higher order town centre and should remain the

priority.

10.33 Elsewhere in Medway, Hempstead Valley is a strong performing district centre, with a comparison goods

turnover of c. £150m, which represents an exceptionally strong performance for a district centre. The

reasons for this are clear: there is a good retail mix, strong representation from national multiple retailers,

and free car parking. The centre’s appeal will be enhanced further through the implementation of

proposals for an enhanced commercial leisure offer, and new comparison goods floorspace created

through the redevelopment of the centre’s existing food court. It would appear that Hempstead Valley

is, over Chatham, potentially becoming the preferred destination for retailers seeking representation in

Medway, which heightens the need for improvements to Chatham town centre to come forward. The

centre also acts as an important convenience goods shopping destination, with the Sainsbury’s

foodstore drawing a turnover of £55m, the second-highest of any location in Medway.

10.34 Rochester district centre is an important asset for Medway, and performs strongly as a tourism, specialist

comparison goods shopping, and evening drinking/dining location. The castle and cathedral frame the

historic appeal of the centre. There is a need for enhanced convenience goods provision and an

opportunity site on which this can be accommodated.

10.35 Strood district centre appears to be struggling for vitality and viability to a greater extent than the other

district centres in Medway at present. The centre has a particularly important convenience goods

function, which the vitality and viability of the centre fundamentally relies upon. A threat to its

convenience retail function could have significant adverse impacts on its health. It has three foodstores

within the defined boundary of the district centre and a further two strong-performing foodstores,

operated by Morrisons and Tesco, on the edge of the district centre. The Morrisons store in particular is a

modern, well-supported foodstore, attracting the highest convenience goods turnover of any foodstore



in Medway. Planning permission has also been granted for the redevelopment of one of the two

terraces of units at Strood Retail Park, which also is located on the edge of the district centre. These

works will, if implemented, introduce a broader range of retailers into Strood – the approved

development is for open class A1 non-food floorspace – and therefore it is important for the district

centre to capitalise on this.

10.36 Gillingham district centre appears, based on the household telephone survey results, to be performing

well, recording an above average comparison goods sales density. However, we hold the view that the

household survey results potentially over-state the comparison goods turnover of the district centre, and

under-report the turnover of the nearby Gillingham Retail Park. Our health check assessment of the

centre found it to be ‘getting by’ perfectly adequately by servicing local needs. The household survey

results confirmed the representation of much of the same type of offer on the high street and the need

for a more diversity to improve the offer and the attractiveness of the centre. Gillingham District Centre

has the potential to support a wider target audience (students) if the offer were geared toward this

appropriately. Further investment is needed to ensure it continues to remain a vital and viable district

centre over the course of the Plan period.

10.37 Rainham district centre is amongst the smallest of the district centres in Medway, and generally appears

to be functioning well in this context. The centre benefits from a strongly-performing anchor store in the

form of Tesco Metro, which although housed in relatively dated premises, is performing well and trading

significantly in excess of company benchmark levels. The presence of other multiple retailers such as

Wilko also aids the vitality and viability of the centre. Whilst the district centre has a low vacancy rate, it

would appear that demand for premises in the centre is generally weak, and consequently when

vacant units arise they are occupied by low-grade retailers. Improvements to its physical appearance

are required. The centres vulnerability and health is also reflected by its venue score market position

(Lower Middle) and ranking (1167), which is significantly lower than the rest of the centres in Medway.

Recommendations for Chatham

10.38 Our recommendations for Chatham are as follows:

• Chatham town centre should continue to be the highest-order centre in Medway, and the primary

focus for accommodating the identified comparison goods need.

• In the short-term, the priority for Chatham town centre is to improve its prime pitch retail offer. The

Pentagon Shopping Centre is not fit for purpose in its current form: units are too small, the interior is

dated, and footfall is low. The Council should work with the owners of the Centre to instigate a

refurbishment programme, including amalgamation of units when opportunities arise in order to

make them more attractive to national/multiple retailers, and proposals for expansion of the

shopping centre should, in principle, be supported. The improvement / redevelopment of the

Pentagon is considered integral in securing the long-term vitality and viability of the town centre.



• The second clear opportunity site in Chatham town centre is the former Trafalgar Centre, which is

currently vacant. This site could – potentially in conjunction with the NCP Car Park to the rear

(which falls under the same ownership) - be cleared and redeveloped as large-format units or

reintroduction of a market, as part of a mixed-use redevelopment. Should the former opportunity

come forward, the Council should investigate the possibility of the provision of permanent market

stalls elsewhere in the town centre – potentially as part of any remodelling / extension of the

Pentagon Centre – as such uses can play an important role in driving footfall and diversifying the

town centre offer.

• Further opportunity sites exist in the town centre at land bound by High Street / Waterfront Way /

Medway Street, which we understand is under single ownership. The Staples unit to the immediate

north of this on Medway Street is a further opportunity. Both of these sites are likely to be too ‘off

pitch’ for retail floorspace (which should be focused on the redevelopment of the Pentagon

Centre), but offer opportunities for other ‘town centre’ uses, particularly bars/restaurants, potentially

as part of a higher-density redevelopment which introduces residential floorspace to upper floors.

• Chatham is generally an attractive town centre but there remain clear areas where the physical

appearance of town centre could be improved. These include better wayfinding between the

railway station and primary shopping area, and improvements to shopfronts along High Street,

particularly those in the stretch between the Pentagon Centre and The Brook.

• Peripheral areas of the town centre – particularly the western end of the High Street (west of Military

Road) have seen the construction of residential uses on surplus sites in recent years. The Council

should continue to support the introduction of additional residential uses within the town centres on

appropriate sites, as these uses can help attract additional footfall and therefore support the wider

vitality and viability of the town centre. There may be a case for redevelopment of some of the

surface car parks which occupy land between Best Street and the High Street, provided the loss of

these would not result in an overall shortfall of car parking provision.

• It is important for the primary shopping area to retain a critical mass of retailing activity, to help

ensure strong levels of footfall and complement the diversification of uses in secondary areas of the

town centre. Applications for change of use away from class A1 use within the primary shopping

area should be resisted. The Council may wish to consider the use of Article 4 Directions as a means

of enforcing this.

• Our analysis has shown that there is a lack of consumer choice of convenience goods shopping

provision in Chatham town centre following the closure of the Tesco store at The Brook. The

remaining foodstore provision is limited to the Sainsbury’s store in The Pentagon, which is a small,

dated foodstore which is not of adequate quality to be an effective ‘anchor’ store. The closure of

the Tesco foodstore at The Brook presents an opportunity to reintroduce additional convenience

goods floorspace into the town centre, as part of a comprehensive redevelopment of this site (to

also include the Home Plus Furniture store and multi-storey car park to the rear of the site), which will

allow it to contribute more effectively to the wider vitality and viability of the town centre. Whilst we



understand that the Tesco store has in the short-term been let to an outdoor goods operator, this

should not prevent the site from being considered a medium-term development opportunity.

• It is recommended that a proportion of identified convenience goods needs is directed towards

the development of a new foodstore at the former Tesco site.

• The former Tesco was poorly integrated with the primary shopping area and any redevelopment of

the site should ensure that ‘town centre uses’ (ideally a foodstore) maximise active frontage onto

The Brook, in order for the new development to act as an effective eastern ‘anchor’ to the town

centre offer. Should a foodstore come forward on this site, it is recommended that an

appropriately-sized car park is provided to the rear of the site, which would also be available for use

by town centre shoppers.

• Convenience goods provision will be further enhanced through the opening of the approved new

Asda store at Gillingham Pier. We expect this store may also assist in reducing the over-trading of

foodstores in the Gillingham area.

• Comparison goods floorspace on the Tesco site should be ancillary to the development of

convenience goods uses. As stated above, there are considered to be more centrally-located sites

which should accommodate the identified comparison goods for the District in the first instance.

• The household telephone survey has demonstrated that Chatham town centre is almost ‘off radar’

as a destination for casual dining / evening economy uses. Whilst the centre’s proximity to

Rochester will inevitably act as a constraint on market demand for the development of a significant

quantum of floorspace of this nature, it is considered that, allied to the introduction of further

residential uses and an enhanced comparison goods offer, the town centre could support

additional bars/casual dining/family restaurants, which will assist in extending dwell-time in the

centre and ensuring the town centre performs a broader range of functions. There appears to be

an emerging cluster of such uses on High Street around the Medway Street / Manor Street junctions,

and further enhancement of the offer in this area should be supported in principle; the

aforementioned opportunity site at High Street / Waterfront Way could potentially assist in this

respect. Proposals for introduction of A3/A4 uses should be resisted in primary shopping frontage, in

recognition of the need for improvement to the comparison goods retail offer in Chatham town

centre.

• There is no cinema in Chatham town centre, with closest provision being the Odeon at Chatham

Dockside. The household survey has shown this to be a popular destination for residents of

Medway, and the facility is supported by a number of restaurants and other leisure facilities.

Currently, it would appear Chatham town centre receives little benefit from the leisure

development at Chatham Dockside, and the Council should investigate ways in which ‘linked trips’

between the town centre and Dockside could be enhanced (by, for example, a more regular /

discounted bus service). Whilst the household survey has demonstrated that the Chatham

Dockside Outlet does not significantly compete with the town centre for expenditure, further

expansion of retail facilities at this location should be resisted, in order to support the vitality and



viability of Chatham town centre. In much the same way the expansion of leisure and retail

opportunities at Hempstead Valley Shopping Centre could have an adverse impact on Chatham

and its ability to capture some of these opportunities, given that Chatham and Hempstead draw

on similar catchments for trade.

Recommendations for Hempstead Valley

10.39 Our recommendations for Hempstead Valley are as follows:

• Proposals for modernisation of the existing centre should be supported; the centre was constructed

in the 1980s and in parts appears dated. As part of this, proposals for modernisation of floorspace,

for example amalgamation of units, should also be supported, providing it can be demonstrated

that the overall diversity of uses of the centre will not be adversely affected.

• We do not consider there is a qualitative need for additional comparison goods floorspace

provision at Hempstead Valley, and provision of further comparison goods floorspace at the centre

(other than incremental improvements to existing units, as described above) should be resisted. It is

considered that development of additional comparison goods floorspace at this location would

undermine improvements to the comparison goods offer in Chatham town centre which, as we

have described above, should be regarded a strategic priority for the Council, and would result in

the performance of the centre not reflecting its identified role and function as a district centre.

• The current drawback in the offer at Hempstead Valley is the limited provision of ‘day to day’ retail

services, such as hairdressers, cafes, banking facilities, and so on. Proposals for enhancement of

facilities of this nature should be supported in principle, provided they are of a scale consummate

with the position of the centre in the retail hierarchy. Proposals for the introduction of other leisure

facilities, for example cinema uses, should be resisted.

• We do not consider there is a qualitative need for additional convenience goods provision at

Hempstead Valley, with current consumer choice (Sainsbury’s and Marks & Spencer) sufficient.

Recommendations for Rochester

10.40 Our recommendations for Rochester district centre are as follows:

• The strategy for Rochester over the course of the Plan period should be one of consolidation and

continued support of the existing retail and town centre offer, rather than one of expansion. It is not

appropriate to plan for a significant quantum of comparison goods floorspace, as well as the

constrained nature of the centre, and its designation as a Conservation Area, limit the scope for

significant expansion of the existing retail offer. Individual proposals for extension, reconfiguration or

modernisation of existing retail units should be considered on their individual merits.

• There appears to be strong demand for pub/restaurant operators (both national retailers and

independent operators) for representation in the centre. Proposals for change of use of existing

retail units to allow for additional provision of this nature should be treated on individual merits but



the Council may wish to give thought to capping the proportion of these units (as a percentage of

total units) within the primary shopping area of the district centre to ensure the retail function of the

centre is not undermined.

• The clear qualitative gap in the retail offer in Rochester is the provision of a foodstore. Whilst there is

a small top-up food shopping facility on High Street, its offer is limited and in reality we expect most

residents in the Rochester area will travel to facilities in nearby Strood. It is considered that the

public car park at Blue Boar Lane / High Street represents an opportunity for a small-format

foodstore (indicatively, it is considered that a foodstore in the region of 500-1,000 sq m net would be

sufficient to meet the qualitative need for additional provision in the Rochester area), however

development of this site would be subject to the Council taking a view on whether the loss of car

parking at this location would be detrimental to the vitality and viability of the centre. We are

aware that the proposals for the Rochester Riverside development include a small element of

convenience goods floorspace; however this can principally be expected to meet some of the

needs of the new residential community in this area. A larger-format foodstore at the site identified

above would provide further choice for new and existing residents in the Rochester area.

• Related to the above point, there may be scope for intensification of the large public surface car

park between the A2 Corporation Street and railway line, to the north-east of the district centre.

However, it is not considered that this site would be suitable for retail or town centre uses; the A2

disconnects the site from the rest of the district centre and any retail development here would thus

largely function as a standalone operation and not support the vitality and viability of the centre.

Recommendations for Strood

10.41 Our recommendations for Strood district centre are as follows:

• Better integration of Strood Retail Park, the Morrisons foodstore and the Tesco foodstore with the

existing district centre, should be considered a priority. The impetus for this integration is particularly

strong given the recent planning permission for improvements to Strood Retail Park. The edge of

centre Morrisons and Tesco stores are also both trading well and there is a need for ‘linked trips’ to

be encouraged between these stores and the existing district centre through a suitable

programme of investment in the public realm.

• In association with the above, there is a need for an overall ‘smartening up’ of the existing district

centre. Whilst the bisection caused by the traffic movements is undesirable, there is unlikely to be a

solution to this in the short term, and therefore a series of measures which improve the pedestrian

environment is required to mitigate the impact of the road infrastructure. We consider this could

include the introduction of upgraded paving, enhanced pedestrian crossing facilities, introduction

of uniform public realm, and better directional signposting – particularly ‘gateway’ signposting at

the main arrival points into the centre, as being important elements of this.



• The overall objective should be to creative a cohesive district centre which maximises linkages to

nearby retail facilities which could, in turn, make a more substantial contribution to the vitality and

viability of the district centre.

• Whilst it is outside the remit of this study to provide recommendations on boundaries and frontages

for each of the town and district centres in Medway, we would strongly advise that Strood Retail

Park and the edge-of-centre foodstores are not included within the district centre boundary, as

inclusion would mean applications for further intensification of retail floorspace would not need to

demonstrate compliance with the sequential and impact ‘tests’ in the NPPF and the future growth

and development of the Retail Park would be more difficult to manage through development

control. Given that we do not envisage that the Council should plan for significant amounts of

additional comparison goods floorspace in Strood, we do not consider there to be a policy case for

extending the boundary of the town centre to include the Retail Park.

• There are no obvious development opportunities in the district centre which could accommodate

a significant quantum of comparison goods floorspace. Development of a substantial amount of

comparison goods floorspace would also be contrary to the role and function of Strood as a district

centre. Applications which seek to improve/enhance existing comparison goods floorspace within

the district centre should be supported in principle.

• We do not consider there is a need to plan for additional convenience goods provision in Strood.

There is a good level of consumer choice in and on the edge of the district centre, and whilst most

stores are trading strongly, the Asda store within the district centre is under-trading, indicating there

may be a degree of saturation of the convenience goods market in this part of Medway. The role

of the in-centre foodstores – particularly Aldi – as contributors to the wider vitality and viability of the

district centre is clear, and proposals which would significantly adversely impact on their trading

performance should be resisted.

Recommendations for Gillingham

10.42 Our recommendations in respect of Gillingham district centre are as follows:

• The recent opening of the Aldi store on the edge of the town centre represents a positive

investment in the town centre, and the household survey confirms that this store is currently

performing well, trading at £18m above company average levels. The Budgens store in Gillingham

district centre is, conversely, performing poorly, at £5m below company average levels. This store

benefits from a dated internal and external appearance, and is currently not fulfilling its job as a

‘anchor’ store to the western end of the district centre effectively. We have identified previously

that the Gillingham Town Centre Development Framework identifies the redevelopment potential

of this store and adjacent uses, and it is considered this conclusion remains robust. The

redevelopment should, most crucially, include active frontage to the High Street. The

redevelopment of this site is important in securing the vitality and viability of the district centre, and

in improving consumer choice and competition with the strong-performing Aldi store. We



understand that this site is owned by Medway Council, and it is considered that this therefore

represents a clear development opportunity when the Co-Operative’s lease expires in 2021 (or

ideally sooner). The household survey results show that Aldi attracts significant spend as a ‘top up’

shopping destination, and there is clear scope for some of this to be captured by an improved

foodstore at the Co-Operative site.

• The household survey has also identified that out-of-centre foodstores in the Gillingham area are

trading strongly, with the Tesco Extra on Courtney Road trading at over double company average

levels, and the Aldi store on the edge of Gillingham district centre also performing strongly. Allied

with the conclusions we set out below in respect of Rainham district centre, we anticipate that

there is likely to be a requirement for further larger-format foodstore provision in the Gillingham area

over the course of the Plan period. We expect that, in the short to medium term, this over-trading

could be reduced by the opening of the new Asda store at Gillingham Pier, as well as through the

development of a suitable foodstore-led scheme on the Budgens site in Gillingham district centre.

However, this trading position should be monitored over the course of the Plan period, and there

may be a requirement for further foodstore provision in this area in the second half of the Plan

period. Should there be no suitable sites to accommodate additional foodstore provision

elsewhere in the district centres of Gillingham or Rainham, applications would need to demonstrate

compliance with relevant government and development plan policy in respect of the sequential

and impact test.

• We do not consider there is a requirement for the Council to plan for additional comparison goods

development in Gillingham town centre, although schemes which seek to enhance the

comparison goods offer of Gillingham district centre should be treated on their individual merits,

and supported in principle providing they are reflective of the role and function of the district

centre. As is the case with the other town and district centres across Medway, proposals which

seek to improve the quality of existing retail property stock in the centre should also be supported.

• The Council should continue to monitor the vacancy rate in the centre and seek improvements to

shopfronts to improve the overall attractiveness of the centre. Investment in the public realm

should continue throughout the Plan period.

Recommendations for Rainham

10.43 Our recommendations for Rainham district centre are as follows:

• The Council should examine the scope for redevelopment of the Rainham Centre. Whilst the

Centre benefits from being pedestrianised, it appears visually dated and requires investment in its

internal and external appearance. We do not expect that this needs to extend to the wholescale

demolition and redevelopment of the Centre – the performance of the Tesco store suggests that

the existing floorspace can trade well – but upgrades to the physical appearance of some of the

units, landscaping and public realm are considered important in supporting the long-term vitality

and viability of the centre.



• There is no requirement to plan for any additional comparison goods floorspace provision in the

centre. Applications which seek to introduce additional comparison goods floorspace should be

treated on their individual merits, and supported in principle provided they are reflective of the role

and function of the district centre. Again, proposals which seek to improve the quality of existing

retail property stock in the centre should be supported.

• The existing convenience goods floorspace in the district centre is over-trading, and therefore there

may be scope for the provision of small-format convenience store provision in the centre, should a

suitable opportunity arise, to improve consumer choice. We are not aware of any development

opportunities within the centre which could accommodate larger-format convenience goods

developments.

• Improvements to shopfronts and the physical appearance of the rest of the centre should also be

encouraged. This is considered to be a particular important requirement for the Station Road area.

• It is recommended that the Council define the following areas as primary shopping frontage:

Rainham Shopping Centre, and the parade of units between 71 and 89-93 High Street inclusive

(north side only). It is recommended that secondary shopping frontages are defined at 49 to 69

High Street inclusive (north side only); 70/74-88 High Street (south side only); and Station Road (1 to

35 inclusive on the western side; 2 to 36 inclusive on the eastern side) (see plan, Volume II)

• The Council should monitor applications for change of use to hot food takeaways (class A5). There

is an over-concentration of these type of uses in the centre at present, and the introduction of

further uses of this nature could potentially compromise the overall diversity of uses in the centre.

Recommendations for primary and secondary shopping frontages

10.44 The NPPF requires local planning authorities to ‘define the extent of town centres and primary shopping

areas, based on a clear definition of primary and secondary frontages in designated centres’. Whilst

Medway Council have defined the extent of their town/district centre boundaries in their 2003 Local

Plan, there is no identification of appropriate primary and secondary frontages. Based on our analysis of

the centres, and with regard to the strategic recommendations set out above for each centre, we make

the following recommendations on the definition of primary and secondary shopping frontages in each

of the Council’s town and district centres. Our recommendations are also mapped on Experian Goad

centre plans provided at Volume II (Plans 23-29) to the Study.

10.45 It is not considered that any changes to the overall town/district centre boundaries are required from

those identified in the Local Plan, as these are generally considered fit for purpose. Reflecting our

recommendations above, we do not consider there to be a policy case for extending the boundary of

Strood district centre to incorporate Strood Retail Park.

Recommended Primary Shopping Frontage Recommended Secondary Shopping Frontage

Chatham • Pentagon Shopping Centre (ground floor • Pentagon Shopping Centre (first floor)




only)

• High Street, north side: between junction with Military Road and entrance to Pentagon Shopping Centre, and between entrance to Pentagon Shopping Centre and junction with Batchelor Street

•High Street, south side: from junction with Military Road up to and including Debenhams store.

• Railway Street, both sides between junction with Best Street and junction with High Street

• Military Road, both sides between junction with High Street and entrance to Pentagon Shopping Centre

• High Street, both sides between Waterfront Way and junctions with Manor Road / Higgins Lane

• High Street, north side between junction of Batchelor Street and Union Street / The Brook;

• High Street, south side, east of Debenhams store to Union Street / The Brook

• Former Tesco store and HomePlus store, The Brook

• Batchelor Street, numbers 2 to 20 (eastern side only)

• Church Street, both sides (excluding Place of Worship at Church Street / Whittaker Street junction)

Hempstead Valley • Internal units to shopping centre • new units south of main district centre building, west of Sharsted Way

Rochester • High Street, west side: numbers 60 to 105 inclusive

• High Street, east side: numbers 59-61 to 83 inclusive

• High Street, west side: between junction with Gundolph Square and Boley Hill

• High Street, west side: numbers 108A to 195-196 inclusive

• High Street, east side: numbers 91 to 177 inclusive (excluding Eastgate House)

• Victoria Street: 2, and 4-6.

Strood • Friary Precinct (including Aldi)

• High Street, north side: numbers 74-76 to 86 inclusive; numbers 90 to 98 inclusive; numbers 100 to 108-110 inclusive

• High Street, south side: numbers 65 to 117 incisive

• North Street, east side: numbers 2 to 10b inclusive;

• North Street, west side: Post Office

• High Street, north side: numbers 46 to 70 inclusive and numbers 118a/118b

• High Street, south side: numbers 119 to 143 inclusive

Gillingham • High Street, north side: numbers 82a-82b to 132-134 inclusive

• High Street, south side: numbers 79 to 151-157 inclusive

• High Street, north side: between junctions with Britton Street and Skinner Street/Canterbury Street and between junctions with King Street and Victoria Street

• High Street, south side: between junctions with Britton Street and Skinner Street/Canterbury Street (excluding Place of Worship at Skinner Street junction) and




between numbers 159-161 and 189a inclusive

• Canterbury Street: both sides, between junctions with High Street and Lock Street/Green Street

• Skinner Street: both sides, between junctions with High Street and Jeffrey Street

Rainham • Rainham Shopping Centre

• High Street, north side: numbers 71 to 89-93 inclusive

• High Street, north side: numbers 49-51 to 69 inclusive

• High Street, south side: numbers 70-74 to 88 inclusive

• Station Road, west side: between junction with High Street and junction with Longley Road

• Station Road, east side: numbers 2 to 36 inclusive

gva.co.uk

North Kent SHENARetail & Commercial Leisure

Assessment

Nov

Gravesham & Medway Councils

Appendices

Plans

For and on behalf of GVA Grimley Ltd

Appendix 3 Population sensitivity testing (Gravesham Borough Council)

lj10

Rectangle

gva.co.uk

Table 1

Survey Population Forecasts

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total

2015 44,411 20,459 15,877 32,440 86,337 9,121 21,599 9,218 35,498 28,070 31,561 40,076 67,315 72,004 13,771 527,757

2020 47,236 21,759 16,695 33,848 89,922 9,515 22,577 9,593 37,171 29,432 32,996 41,940 70,477 75,323 14,613 553,097

2025 49,874 22,985 17,476 35,305 93,443 9,900 23,533 9,965 38,779 30,772 34,393 43,735 73,531 78,532 15,409 577,632

2028 51,287 23,640 17,903 36,081 95,401 10,117 24,079 10,179 39,666 31,523 35,188 44,731 75,242 80,351 15,839 591,222

2031 52,699 24,294 18,329 36,857 97,358 10,333 24,624 10,393 40,553 32,273 35,982 45,727 76,953 82,169 16,268 604,812

2037 55,524 25,603 19,182 38,409 101,273 10,766 25,715 10,821 42,327 33,774 37,571 47,719 80,375 85,806 17,127 631,992

Change 2015-37 11,113 5,144 3,305 5,969 14,936 1,645 4,116 1,603 6,829 5,704 6,010 7,643 13,060 13,802 3,356 104,235


Table 1ASurvey Area Postal Sectors

Zone

Zone 1 Dartford East

Zone 2 Swanscombe

Zone 3 Longfield

Zone 4 North-East of Sevenoaks

Zone 5 Gravesend

Zone 6 East of Gravesend

Zone 7 North Medway

Zone 8 Meopham

Zone 9 Strood

Zone 10 South Medway

Zone 11 Rochester

Zone 12 Chatham & Gillingham

Zone 13Walderslade

Zone 14East Medway

Zone 15West of Sittingbourne

Source: North Kent Household Survey, March 2015

DA2 8, DA3 7, DA13 9

ME4 5, ME5 0/7/8/9

Gravesham & Medway District Councils

DA9 9, DA10 0

Convenience Capacity Modelling - POPULATION BASELINE

Zone Name

ME2 2/3/4

North Kent SHENA - Retail & Commercial Leisure Assessment 2015

Postal Sectors

DA1 1/5, DA2 6, DA2 7 (part)

ME3 0/8/9, ME3 7 (part)

DA3 8, DA4 0/9, TN15 6/7

DA11 0/7/8/9, DA12 1/2/4/5

ME9 7/8

ME4 3/4, ME7 1/4/5

ME1 1/2, ME4 6

ME1 3, ME2 1, ME6 5

DA12 3, ME3 7 (part)

DA13 0

ME7 2/3, ME8 0/6/7/8/9

Table 2

Survey Area Retail Expenditure Forecasts Per Capita (2013 prices) - Convenience Goods

Expenditure growth rates: 2013-2014: -1.3%pa

2014-2015: -0.5%pa

2015-2037: 0.6%pa

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15

2013 1,974 1,914 2,469 2,337 1,852 2,331 2,052 2,480 1,944 1,983 1,953 1,834 1,908 2,080 2,342

2015 1,939 1,880 2,425 2,295 1,819 2,289 2,016 2,436 1,909 1,947 1,918 1,801 1,873 2,043 2,300

2015Minus SFT at 2.8%

1,885 1,827 2,357 2,231 1,768 2,225 1,959 2,368 1,855 1,893 1,864 1,751 1,821 1,986 2,235

2020 1,998 1,937 2,498 2,365 1,874 2,359 2,077 2,510 1,967 2,007 1,976 1,856 1,930 2,105 2,369

2020Minus SFT at 4%

1,918 1,859 2,398 2,270 1,799 2,264 1,994 2,409 1,888 1,926 1,897 1,782 1,853 2,021 2,275

2025 2,058 1,996 2,574 2,436 1,931 2,430 2,140 2,586 2,027 2,067 2,036 1,912 1,989 2,169 2,441


1,958 1,898 2,448 2,317 1,836 2,311 2,035 2,459 1,927 1,966 1,936 1,819 1,891 2,063 2,322

2028 2,096 2,032 2,621 2,481 1,966 2,474 2,179 2,633 2,063 2,105 2,073 1,947 2,025 2,208 2,485


1,987 1,926 2,484 2,352 1,864 2,346 2,065 2,496 1,956 1,995 1,965 1,846 1,920 2,093 2,356

2031 2,134 2,068 2,668 2,526 2,001 2,519 2,218 2,680 2,101 2,143 2,111 1,982 2,062 2,248 2,530


2,014 1,953 2,519 2,384 1,889 2,378 2,094 2,530 1,983 2,023 1,992 1,871 1,946 2,122 2,389

2037 2,212 2,144 2,766 2,618 2,075 2,611 2,299 2,778 2,177 2,221 2,188 2,055 2,137 2,330 2,623


2,088 2,024 2,611 2,471 1,958 2,465 2,170 2,623 2,055 2,097 2,065 1,940 2,017 2,200 2,476

Source: Experian Micromarketer. Growth rates and allowance for SFT are dervied from Experian Retail Planner 12.1

Table 3

Survey Area Retail Expenditure Forecasts (2013 prices)


(£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)

2015 83.7 37.4 37.4 72.4 152.6 20.3 42.3 21.8 65.9 53.1 58.8 70.2 122.6 143.0 30.8 1,012.3

2020 90.6 40.5 40.0 76.8 161.8 21.5 45.0 23.1 70.2 56.7 62.6 74.7 130.6 152.2 33.2 1,079.6

2025 97.6 43.6 42.8 81.8 171.6 22.9 47.9 24.5 74.7 60.5 66.6 79.5 139.1 162.0 35.8 1,150.9

2028 101.9 45.5 44.5 84.8 177.8 23.7 49.7 25.4 77.6 62.9 69.2 82.6 144.4 168.2 37.3 1,195.5

2031 111.8 50.0 48.3 91.6 191.3 25.6 53.8 27.4 83.9 68.3 74.9 89.3 156.4 182.1 40.9 1,295.7

2037 115.9 51.8 50.1 94.9 198.3 26.5 55.8 28.4 87.0 70.8 77.6 92.6 162.1 188.8 42.4 1,343.1

Change 2015-37 32.2 14.4 12.7 22.6 45.7 6.2 13.5 6.6 21.1 17.7 18.8 22.4 39.6 45.8 11.6 283.5

Source: Tables 1 & 2

Gravesham & Medway District Councils

Convenience Capacity Modelling - POPULATION BASELINENorth Kent SHENA - Retail & Commercial Leisure Assessment 2015

2015 Baseline

Table 4Convenience Goods Allocation 2015 - % Market ShareZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15

Centre/Store (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

Convenience goods floorspace in Gravesham

Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 0.61% 2.02% 0.64% 0.27% 10.14% 8.85% 0.47% 1.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Iceland, The Overcliff, Gravesend 0.00% 0.72% 0.73% 0.33% 0.21% 0.55% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Other stores, Gravesend town centre 0.35% 2.19% 0.62% 0.33% 6.58% 7.84% 0.00% 1.39% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Sub-total, Gravesend town centre stores 0.97% 4.93% 1.99% 0.93% 16.93% 17.24% 0.47% 2.43% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Other stores (zones 3, 5, 6 and 8)Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 2.85% 1.39% 14.88% 3.50% 27.02% 20.00% 0.35% 19.20% 0.92% 0.00% 0.16% 0.00% 0.12% 0.00% 0.00%

ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 3.48% 18.19% 9.25% 1.91% 23.56% 23.63% 3.46% 8.01% 2.15% 0.00% 0.85% 0.00% 0.00% 0.00% 0.46%

Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 3.62% 14.17% 22.36% 7.36% 15.88% 11.90% 2.42% 21.43% 3.64% 1.14% 0.72% 1.25% 0.00% 0.15% 0.00%

ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 1.19% 5.81% 4.09% 1.83% 6.17% 5.85% 0.50% 2.94% 0.00% 0.81% 0.00% 0.00% 0.00% 0.00% 0.00%

LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 0.89% 0.93% 3.64% 1.25% 2.85% 4.96% 0.35% 0.32% 0.00% 0.35% 0.00% 0.38% 0.26% 0.00% 0.00%

Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 0.00% 0.69% 11.81% 0.00% 0.62% 0.00% 0.73% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

(A) Total for main stores & centres in Gravesham 13.01% 46.11% 68.02% 16.77% 93.02% 83.57% 8.28% 54.33% 6.71% 2.30% 1.73% 1.63% 0.38% 0.15% 0.46%

Convenience goods floorspace in Medway

Strood district centre (zone 9)ALDI, Friary Place, Strood, ME2 4TP 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 11.14% 0.00% 10.39% 5.91% 3.39% 0.00% 0.93% 0.00% 0.00%

ASDA, High Street, Strood, ME2 4TR 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.39% 0.35% 7.68% 0.89% 0.37% 0.00% 0.59% 0.00% 0.00%

Iceland, High Street, Strood 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.35% 0.00% 2.44% 0.00% 0.26% 0.00% 0.00% 0.00% 0.00%

Other stores in Strood district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.42% 0.25% 4.70% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Sub-total, Strood district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 16.29% 0.60% 25.21% 6.80% 4.02% 0.00% 1.52% 0.00% 0.00%

Edge/out-of-centre stores in Strood (zone 9)Morrisons, Knight Road, Strood, ME2 2AA 0.00% 0.00% 0.00% 0.00% 0.00% 0.78% 22.92% 1.07% 27.14% 7.58% 12.45% 1.86% 3.75% 0.15% 0.92%

Tesco Superstore, Charles Street, Strood, ME2 2DE 0.00% 0.00% 0.00% 0.00% 0.00% 0.41% 11.74% 0.00% 20.18% 3.41% 2.59% 0.16% 0.00% 0.00% 0.56%

Sub-total, Strood edge/out-of-centre stores 0.00% 0.00% 0.00% 0.00% 0.00% 1.18% 34.66% 1.07% 47.31% 10.99% 15.04% 2.03% 3.75% 0.15% 1.48%

Rochester district centre (zone 11)Rochester district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.59% 0.00% 0.31% 2.45% 5.80% 0.00% 0.00% 0.00% 0.00%

Sub-total, Rochester district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.59% 0.00% 0.31% 2.45% 5.80% 0.00% 0.00% 0.00% 0.00%

Chatham town centre (zone 12)Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP 0.00% 0.97% 0.00% 0.00% 0.00% 0.00% 0.96% 0.83% 1.22% 3.41% 14.55% 2.45% 5.50% 0.67% 0.00%

Tesco Superstore, The Brook, Chatham, ME4 4NZ 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 1.37% 0.00% 0.15% 0.94% 4.90% 0.22% 7.98% 0.00% 0.49%

Iceland, High Street, Chatham 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 1.41% 0.22% 1.89% 0.00% 0.00%

Other stores, Chatham town centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.35% 0.70% 0.00% 0.60% 3.30% 0.52% 4.02% 0.00% 0.00%

Sub-total, Chatham town centre 0.00% 0.97% 0.00% 0.00% 0.00% 0.00% 2.67% 1.53% 1.37% 4.95% 24.15% 3.41% 19.39% 0.67% 0.49%

Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 0.00% 0.97% 0.00% 0.00% 0.00% 0.35% 1.02% 1.07% 1.78% 7.88% 25.31% 3.41% 17.99% 1.64% 0.20%

Morrisons, Princes Avenue, Walderslade, ME5 8BA 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.98% 0.00% 0.81% 0.00% 0.00% 1.01% 15.12% 2.08% 0.00%

Co-op, Walderslade Road, Chatham, ME5 9LL 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.28% 0.00% 0.37% 0.00% 6.13% 0.98% 0.00%

Sub-total, Chatham out-of-centre stores 0.00% 0.97% 0.00% 0.00% 0.00% 0.35% 2.01% 1.07% 2.87% 7.88% 25.68% 4.42% 39.25% 4.69% 0.20%

Gillingham district centre (zone 12)Co-op, High Street, Gillingham, ME7 1AL 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.15% 0.00% 0.00% 0.00% 0.75% 4.28% 0.00% 0.00% 0.00%

Iceland, High Street, Gillingham 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.20% 0.45% 4.27% 0.00% 0.15% 0.00%

Other stores, Gillingham district centre 0.00% 0.00% 0.62% 0.00% 0.00% 0.00% 0.15% 0.00% 0.00% 0.89% 0.22% 14.89% 1.02% 6.06% 0.00%

Sub-total, Gillingham district centre 0.00% 0.00% 0.62% 0.00% 0.00% 0.00% 0.31% 0.00% 0.00% 1.09% 1.42% 23.44% 1.02% 6.20% 0.00%

Edge/out-of-centre stores in Gillingham (zone 12/zone 14)ALDI, 70 Duncan Road, Gillingham, ME7 4JS 0.00% 0.62% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.37% 21.59% 2.88% 5.14% 0.00%

Tesco Extra, Courteney Road, Gillingham, ME8 0GX 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 3.22% 0.00% 1.01% 2.33% 1.43% 16.10% 5.39% 28.53% 6.94%

Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 0.00% 0.00% 0.00% 0.73% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 3.81% 3.16% 0.86% 1.60%

Sub-total, Gillingham edge/out-of-centre stores 0.00% 0.62% 0.00% 0.73% 0.00% 0.00% 3.22% 0.00% 1.01% 2.33% 1.80% 41.51% 11.43% 34.53% 8.54%

Rainham district centre stores (zone 14)Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 1.20% 0.00% 0.60% 0.00% 0.00% 1.26% 0.00% 12.58% 4.24%

Iceland, Rainham District Shopping Centre, Rainham 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.38% 0.00% 1.36% 1.29%

Other stores, Rainham district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.60% 0.00% 0.00% 0.35% 0.00% 2.80% 1.71%

Sub-total, Rainham district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 1.20% 0.00% 1.20% 0.00% 0.00% 1.99% 0.00% 16.74% 7.24%

Hempstead Valley district centre stores (zone 14)Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 0.00% 1.32% 0.00% 0.00% 0.00% 0.00% 2.83% 1.22% 0.00% 0.60% 4.08% 9.19% 8.44% 21.78% 7.71%

Marks & Spencer, Hempstead Valley Centre, Gillingham 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.15% 0.00% 1.16% 1.29% 0.24% 0.96% 1.61%

Other stores, Hempstead Valley district centre 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.30% 0.00% 0.00% 0.70% 0.28% 0.49% 1.66%

Sub-total, Hempstead Valley district centre 0.00% 1.32% 0.00% 0.00% 0.00% 0.00% 2.83% 1.22% 0.45% 0.60% 5.24% 11.18% 8.96% 23.23% 10.98%

OthersCo-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 6.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 7.19% 0.00% 0.00% 0.00% 0.00% 0.00%

(B) Total for main stores & centres in Medway 0.00% 3.87% 0.62% 0.73% 0.00% 1.53% 71.80% 5.49% 79.73% 44.29% 83.16% 87.98% 85.31% 86.21% 28.93%

Convenience goods floorspace outside Gravesham & Medway

Other stores in survey areaTesco Express, East Hill, Dartford (zone 1) 6.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Iceland, High Street, Dartford (zone 1) 4.32% 0.49% 0.30% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Co-op, Watchgate, Lane End, Dartford (zone 1) 3.31% 0.00% 0.00% 0.37% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 23.48% 30.84% 5.40% 1.42% 0.00% 0.00% 0.35% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Co-op, Nisa, 29-31 High Street, Swanscombe (zone 2) 0.00% 6.51% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Waitrose, 63 Station Road, Longfield, DA3 7QA (zone 3) 2.40% 0.96% 11.52% 16.43% 0.00% 0.56% 0.21% 9.92% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Co-op, The Row, New Ash Green, Longfield (zone 3) 0.00% 0.00% 0.50% 4.16% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Co-op, Hever Road, West Kingsdown (zone 4) 0.00% 0.00% 0.00% 4.87% 0.00% 0.00% 0.00% 0.77% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Co-op, 3 The Street, Upchurch, Sittingbourne (zone 15) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 5.97%

Co-op, 37 High Street, Newington, Sittingbourne (zone 15) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 5.04%

(C) Total for other stores in survey area (outside Gravesham & Medway) 39.54% 38.80% 17.71% 27.24% 0.00% 0.56% 0.56% 10.68% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 11.02%

Stores outside survey areaTesco Superstore, Lunsford Park, Larkfield, ME20 6RJ 0.00% 0.00% 0.42% 2.61% 0.00% 0.56% 0.47% 1.57% 0.00% 23.05% 0.26% 0.00% 1.27% 0.00% 0.00%

Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford 12.73% 0.00% 0.00% 1.64% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

ASDA Supercentre, London Road, Swanley 2.31% 0.29% 0.00% 7.18% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford 6.33% 0.13% 0.13% 0.21% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.00% 0.63% 0.00% 2.19% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 16.99%

Sainsbury's Superstore, Otford Road, Sevenoaks 0.00% 0.00% 0.00% 9.08% 0.00% 0.00% 0.00% 0.36% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.00% 0.00% 0.00% 0.00% 0.78% 0.89% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.63% 0.00% 11.30%

ASDA Superstore, Alexander Grove, Kings Hill 0.00% 0.29% 0.00% 0.73% 0.00% 0.00% 0.00% 0.75% 0.00% 2.22% 0.90% 0.00% 0.00% 1.08% 0.00%

Morrisons, New Hythe Lane, Larkfield, ME20 6PW 0.00% 0.00% 0.00% 2.95% 0.00% 0.00% 0.00% 1.13% 0.00% 2.60% 0.00% 0.00% 0.00% 0.00% 0.00%

Dartford (other stores) 15.55% 1.00% 0.63% 1.10% 0.00% 0.00% 0.00% 1.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.88%

Sevenoaks (other stores) 0.00% 0.00% 0.00% 9.10% 0.00% 0.00% 0.00% 4.24% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Maidstone (other stores) 0.00% 0.13% 0.00% 1.57% 1.28% 0.00% 1.06% 2.73% 0.46% 9.67% 0.79% 1.28% 1.91% 0.00% 0.90%

Sittingbourne (other stores) 0.54% 0.97% 0.00% 2.75% 0.00% 0.00% 0.00% 0.00% 0.28% 0.73% 0.00% 0.00% 0.00% 0.00% 20.19%

All other foodstores outside survey area 5.03% 1.57% 1.36% 5.70% 1.30% 0.30% 3.74% 2.35% 0.00% 4.46% 1.32% 0.74% 2.20% 1.04% 7.33%

(D) Total for other stores outside survey area 42.49% 5.01% 2.53% 46.80% 3.36% 1.74% 5.27% 14.14% 0.75% 42.72% 3.28% 2.03% 6.00% 2.12% 57.59%

Local shops(E ) Local/small shops in survey area 4.96% 6.21% 11.11% 8.46% 3.61% 12.59% 14.10% 15.36% 12.82% 10.69% 11.84% 8.36% 8.31% 11.52% 2.00%

Total (A+B+C+D+E) 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Source: Household telephone survey (NEMS Market Research), February 2015

Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling

2015 Baseline

Table 5aConvenience Goods Allocation 2015 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total

Centre/Store (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)

Total available spend - 2015 83.7 37.4 37.4 72.4 152.6 20.3 42.3 21.8 65.9 53.1 58.8 70.2 122.6 143.0 30.8 1012.3


Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 0.5 0.8 0.2 0.2 15.5 1.8 0.2 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 19.4

Iceland, The Overcliff, Gravesend 0.0 0.3 0.3 0.2 0.3 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.2

Other stores, Gravesend town centre 0.3 0.8 0.2 0.2 10.0 1.6 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 13.5

Sub-total, Gravesend town centre stores 0.8 1.8 0.7 0.7 25.8 3.5 0.2 0.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 34.1

Other stores (zones 3, 5, 6 and 8)Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 2.4 0.5 5.6 2.5 41.2 4.1 0.1 4.2 0.6 0.0 0.1 0.0 0.1 0.0 0.0 61.5

ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 2.9 6.8 3.5 1.4 36.0 4.8 1.5 1.7 1.4 0.0 0.5 0.0 0.0 0.0 0.1 60.6

Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 3.0 5.3 8.4 5.3 24.2 2.4 1.0 4.7 2.4 0.6 0.4 0.9 0.0 0.2 0.0 58.9

ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 1.0 2.2 1.5 1.3 9.4 1.2 0.2 0.6 0.0 0.4 0.0 0.0 0.0 0.0 0.0 17.9

LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 0.7 0.3 1.4 0.9 4.3 1.0 0.1 0.1 0.0 0.2 0.0 0.3 0.3 0.0 0.0 9.7

Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 0.0 0.3 4.4 0.0 0.9 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.9

(A) Total for main stores & centres in Gravesham 10.9 17.2 25.5 12.1 142.0 17.0 3.5 11.9 4.4 1.2 1.0 1.1 0.5 0.2 0.1 248.6


Strood district centre (zone 9)ALDI, Friary Place, Strood, ME2 4TP 0.0 0.0 0.0 0.0 0.0 0.0 4.7 0.0 6.8 3.1 2.0 0.0 1.1 0.0 0.0 17.8

ASDA, High Street, Strood, ME2 4TR 0.0 0.0 0.0 0.0 0.0 0.0 1.0 0.1 5.1 0.5 0.2 0.0 0.7 0.0 0.0 7.6

Iceland, High Street, Strood 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 1.6 0.0 0.2 0.0 0.0 0.0 0.0 1.9

Other stores in Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.0 0.1 3.1 0.0 0.0 0.0 0.0 0.0 0.0 4.2

Sub-total, Strood district centre 0.0 0.0 0.0 0.0 0.0 0.0 6.9 0.1 16.6 3.6 2.4 0.0 1.9 0.0 0.0 31.5

Edge/out-of-centre stores in Strood (zone 9)Morrisons, Knight Road, Strood, ME2 2AA 0.0 0.0 0.0 0.0 0.0 0.2 9.7 0.2 17.9 4.0 7.3 1.3 4.6 0.2 0.3 45.7

Tesco Superstore, Charles Street, Strood, ME2 2DE 0.0 0.0 0.0 0.0 0.0 0.1 5.0 0.0 13.3 1.8 1.5 0.1 0.0 0.0 0.2 22.0

Sub-total, Strood edge/out-of-centre stores 0.0 0.0 0.0 0.0 0.0 0.2 14.7 0.2 31.2 5.8 8.9 1.4 4.6 0.2 0.5 67.7

Rochester district centre (zone 11)Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.1 0.0 0.2 1.3 3.4 0.0 0.0 0.0 0.0 6.0

Sub-total, Rochester district centre 0.0 0.0 0.0 0.0 0.0 0.0 1.1 0.0 0.2 1.3 3.4 0.0 0.0 0.0 0.0 6.0

Chatham town centre (zone 12)Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP 0.0 0.4 0.0 0.0 0.0 0.0 0.4 0.2 0.8 1.8 8.6 1.7 6.7 1.0 0.0 21.5

Tesco Superstore, The Brook, Chatham, ME4 4NZ 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.1 0.5 2.9 0.2 9.8 0.0 0.1 14.1

Iceland, High Street, Chatham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.8 0.2 2.3 0.0 0.0 3.3

Other stores, Chatham town centre 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.2 0.0 0.3 1.9 0.4 4.9 0.0 0.0 7.8

Sub-total, Chatham town centre 0.0 0.4 0.0 0.0 0.0 0.0 1.1 0.3 0.9 2.6 14.2 2.4 23.8 1.0 0.1 46.8

Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 0.0 0.4 0.0 0.0 0.0 0.1 0.4 0.2 1.2 4.2 14.9 2.4 22.0 2.3 0.1 48.2

Morrisons, Princes Avenue, Walderslade, ME5 8BA 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.5 0.0 0.0 0.7 18.5 3.0 0.0 23.2

Co-op, Walderslade Road, Chatham, ME5 9LL 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.2 0.0 7.5 1.4 0.0 9.3

Sub-total, Chatham out-of-centre stores 0.0 0.4 0.0 0.0 0.0 0.1 0.8 0.2 1.9 4.2 15.1 3.1 48.1 6.7 0.1 80.7

Gillingham district centre (zone 12)Co-op, High Street, Gillingham, ME7 1AL 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.4 3.0 0.0 0.0 0.0 3.5

Iceland, High Street, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.3 3.0 0.0 0.2 0.0 3.6

Other stores, Gillingham district centre 0.0 0.0 0.2 0.0 0.0 0.0 0.1 0.0 0.0 0.5 0.1 10.4 1.3 8.7 0.0 21.3

Sub-total, Gillingham district centre 0.0 0.0 0.2 0.0 0.0 0.0 0.1 0.0 0.0 0.6 0.8 16.4 1.3 8.9 0.0 28.3

Edge/out-of-centre stores in Gillingham (zone 12/zone 14)ALDI, 70 Duncan Road, Gillingham, ME7 4JS 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 15.2 3.5 7.3 0.0 26.5

Tesco Extra, Courteney Road, Gillingham, ME8 0GX 0.0 0.0 0.0 0.0 0.0 0.0 1.4 0.0 0.7 1.2 0.8 11.3 6.6 40.8 2.1 64.9

Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 0.0 0.0 0.0 0.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.7 3.9 1.2 0.5 8.8

Sub-total, Gillingham edge/out-of-centre stores 0.0 0.2 0.0 0.5 0.0 0.0 1.4 0.0 0.7 1.2 1.1 29.1 14.0 49.4 2.6 100.2

Rainham district centre stores (zone 14)Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.4 0.0 0.0 0.9 0.0 18.0 1.3 21.1

Iceland, Rainham District Shopping Centre, Rainham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 1.9 0.4 2.6

Other stores, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.0 0.2 0.0 4.0 0.5 5.2

Sub-total, Rainham district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.0 0.8 0.0 0.0 1.4 0.0 23.9 2.2 28.9

Hempstead Valley district centre stores (zone 14)Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 0.0 0.5 0.0 0.0 0.0 0.0 1.2 0.3 0.0 0.3 2.4 6.4 10.3 31.1 2.4 55.0

Marks & Spencer, Hempstead Valley Centre, Gillingham 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.7 0.9 0.3 1.4 0.5 3.8

Other stores, Hempstead Valley district centre 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.0 0.5 0.3 0.7 0.5 2.2

Sub-total, Hempstead Valley district centre 0.0 0.5 0.0 0.0 0.0 0.0 1.2 0.3 0.3 0.3 3.1 7.8 11.0 33.2 3.4 61.1

OthersCo-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 0.0 0.0 0.0 0.0 0.0 0.0 2.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.6

Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.8 0.0 0.0 0.0 0.0 0.0 3.8

(B) Total for main stores & centres in Medway 0.0 1.4 0.2 0.5 0.0 0.3 30.4 1.2 52.5 23.5 48.9 61.7 104.6 123.3 8.9 457.5


Other stores in survey areaTesco Express, East Hill, Dartford (zone 1) 5.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.0

Iceland, High Street, Dartford (zone 1) 3.6 0.2 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.9

Co-op, Watchgate, Lane End, Dartford (zone 1) 2.8 0.0 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.0

ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 19.7 11.5 2.0 1.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 34.4

Co-op, Nisa, 29-31 High Street, Swanscombe (zone 2) 0.0 2.4 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 2.4

Waitrose, 63 Station Road, Longfield, DA3 7QA (zone 3) 2.0 0.4 4.3 11.9 0.0 0.1 0.1 2.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.9

Co-op, The Row, New Ash Green, Longfield (zone 3) 0.0 0.0 0.2 3.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.2

Co-op, Hever Road, West Kingsdown (zone 4) 0.0 0.0 0.0 3.5 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 3.7

Co-op, 3 The Street, Upchurch, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.8 1.8

Co-op, 37 High Street, Newington, Sittingbourne (zone 15) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.6 1.6

(C) Total for other stores in survey area (outside Gravesham & Medway) 33.1 14.5 6.6 19.7 0.0 0.1 0.2 2.3 0.0 0.0 0.0 0.0 0.0 0.0 3.4 80.0

Stores outside survey areaTesco Superstore, Lunsford Park, Larkfield, ME20 6RJ 0.0 0.0 0.2 1.9 0.0 0.1 0.2 0.3 0.0 12.2 0.2 0.0 1.6 0.0 0.0 16.6

Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford 10.7 0.0 0.0 1.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 11.8

ASDA Supercentre, London Road, Swanley 1.9 0.1 0.0 5.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.2

Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford 5.3 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.5

Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.2 0.0 1.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.2 7.1

Sainsbury's Superstore, Otford Road, Sevenoaks 0.0 0.0 0.0 6.6 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 6.7

ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN 0.0 0.0 0.0 0.0 1.2 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.8 0.0 3.5 5.6

ASDA Superstore, Alexander Grove, Kings Hill 0.0 0.1 0.0 0.5 0.0 0.0 0.0 0.2 0.0 1.2 0.5 0.0 0.0 1.5 0.0 4.1

Morrisons, New Hythe Lane, Larkfield, ME20 6PW 0.0 0.0 0.0 2.1 0.0 0.0 0.0 0.2 0.0 1.4 0.0 0.0 0.0 0.0 0.0 3.8

Dartford (other stores) 13.0 0.4 0.2 0.8 0.0 0.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.3 14.9

Sevenoaks (other stores) 0.0 0.0 0.0 6.6 0.0 0.0 0.0 0.9 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7.5

Maidstone (other stores) 0.0 0.0 0.0 1.1 2.0 0.0 0.4 0.6 0.3 5.1 0.5 0.9 2.3 0.0 0.3 13.6

Sittingbourne (other stores) 0.4 0.4 0.0 2.0 0.0 0.0 0.0 0.0 0.2 0.4 0.0 0.0 0.0 0.0 6.2 9.6

All other foodstores outside survey area 4.2 0.6 0.5 4.1 2.0 0.1 1.6 0.5 0.0 2.4 0.8 0.5 2.7 1.5 2.3 23.7

(D) Total for other stores outside survey area 35.6 1.9 0.9 33.9 5.1 0.4 2.2 3.1 0.5 22.7 1.9 1.4 7.4 3.0 17.7 137.7

Local shops(E ) Local/small shops in survey area 4.1 2.3 4.2 6.1 5.5 2.6 6.0 3.4 8.4 5.7 7.0 5.9 10.2 16.5 0.6 88.4

Total (A+B+C+D+E) 83.7 37.4 37.4 72.4 152.6 20.3 42.3 21.8 65.9 53.1 58.8 70.2 122.6 143.0 30.8 1012.3

Convenience Capacity Modelling

Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015

2015 Baseline

Table 5bConvenience Goods Allocation 2020 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total


















































































Total (A+B+C+D+E) 90.6 40.5 40.0 76.8 161.8 21.5 45.0 23.1 70.2 56.7 62.6 74.7 130.6 152.2 33.2 1079.6



2015 Baseline

Table 5cConvenience Goods Allocation 2025 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total


















































































Total (A+B+C+D+E) 97.6 43.6 42.8 81.8 171.6 22.9 47.9 24.5 74.7 60.5 66.6 79.5 139.1 162.0 35.8 1150.9



2015 Baseline

Table 5dConvenience Goods Allocation 2028 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total


















































































Total (A+B+C+D+E) 101.9 45.5 44.5 84.8 177.8 23.7 49.7 25.4 77.6 62.9 69.2 82.6 144.4 168.2 37.3 1195.5



2015 Baseline

Table 5eConvenience Goods Allocation 2031 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total


















































































Total (A+B+C+D+E) 111.8 50.0 48.3 91.6 191.3 25.6 53.8 27.4 83.9 68.3 74.9 89.3 156.4 182.1 40.9 1295.7



2015 Baseline

Table 5fConvenience Goods Allocation 2037 - Spend (£) 2013 PricesZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total


















































































Total (A+B+C+D+E) 115.9 51.8 50.1 94.9 198.3 26.5 55.8 28.4 87.0 70.8 77.6 92.6 162.1 188.8 42.4 1343.1



Table 6Floorspace trading assessment A B C D E F G

Total Net Net Conv Net Co Average Average Actual Difference from Avg

Flsp (Note A) Ratio (Note B) Convenience Sales (Note C) Turnover 2015 Turnover 2015 Turnover 2015

(sqm) (%) (sqm) (£ per sqm net) (£m) (£m) (£m)

(AxB) (CxD) (Table 5a) (E-F)


Gravesend town centre stores (zone 5)Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF 1,925 85% 1,636 11,456 18.7 19.4 0.7

Iceland, The Overcliff, Gravesend 478 97% 464 7,210 3.3 1.2 -2.1

Other stores, Gravesend town centre 2,309 100% 2,309 2,500 5.8 13.5 7.7

Sub-total, Gravesend town centre stores 4,712 - 4,409 6,319 27.9 34.1 6.3

Other stores (zones 3, 5, 6 and 8)

Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB 2,759 80% 2,207 12,677 28.0 61.5 33.5

ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH 5,766 67% 3,863 13,163 50.9 60.6 9.7

Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH 7,566 72% 5,463 12,010 65.6 58.9 -6.7

ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY 754 80% 603 9,568 5.8 17.9 12.1

LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ 846 80% 677 3,475 2.4 9.7 7.4

Co-op, 60-62 The Parade, Istead Rise, Gravesend, DA13 9JF 252 95% 239 7,713 1.8 5.9 4.1

(A) Total for main stores & centres in Gravesham 22,655 - 17,462 10,438 182.3 248.6 66.4


Strood district centre (zone 9)

ALDI, Friary Place, Strood, ME2 4TP 1,159 80% 927 9,568 8.9 17.8 9.0

ASDA, High Street, Strood, ME2 4TR 1,914 80% 1,531 13,163 20.2 7.6 -12.6

Iceland, High Street, Strood 418 97% 406 7,210 2.9 1.9 -1.0

Other stores in Strood district centre 2,532 100% 2,532 2,500 6.3 4.2 -2.2

Sub-total, Strood district centre 6,023 - 5,397 7,094 38.3 31.5 -6.8

Edge/out-of-centre stores in Strood (zone 9)

Morrisons, Knight Road, Strood, ME2 2AA 3,252 80% 2,602 12,677 33.0 45.7 12.7

Tesco Superstore, Charles Street, Strood, ME2 2DE 1,687 80% 1,350 11,456 15.5 22.0 6.5

Sub-total, Strood edge/out-of-centre stores 4,939 - 3,951 12,260 48.4 67.7 19.2

Rochester district centre (zone 11)Rochester district centre 1,315 100% 1,315 2,500 3.3 6.0 2.7

Sub-total, Rochester district centre 1,315 - 1,315 2,500 3.3 6.0 2.7

Chatham town centre (zone 12)

Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4H 1,409 85% 1,198 12,010 14.4 21.5 7.1

Tesco Superstore, The Brook, Chatham, ME4 4NZ 5,021 76% 3,801 11,456 43.5 14.1 -29.4

Iceland, High Street, Chatham 492 97% 478 7,210 3.4 3.3 -0.1

Other stores, Chatham town centre 1,833 100% 1,833 2,500 4.6 7.8 3.3

Sub-total, Chatham town centre 8,755 - 7,309 9,023 66.0 46.8 -19.1

Chatham out-of-centre stores (zone 13)ASDA Superstore, Maidstone Road, Chatham, ME5 9SE 4,861 67% 3,257 13,163 42.9 48.2 5.3

Morrisons, Princes Avenue, Walderslade, ME5 8BA 2,268 80% 1,814 12,677 23.0 23.2 0.2

Co-op, Walderslade Road, Chatham, ME5 9LL 1,291 65% 839 12,010 10.1 9.3 -0.8

Sub-total, Chatham out-of-centre stores 8,420 - 5,910 12,850 76.0 80.7 4.7

Gillingham district centre (zone 12)

Co-op, High Street, Gillingham, ME7 1AL 1,284 87% 1,121 7,713 8.6 3.5 -5.1

Iceland, High Street, Gillingham 441 97% 428 7,210 3.1 3.6 0.5

Other stores, Gillingham district centre 4,347 100% 4,347 2,500 10.9 21.3 10.4

Sub-total, Gillingham district centre 6,072 - 5,896 3,833 22.6 28.3 5.7

Edge/out-of-centre stores in Gillingham (zone 12/zone 14)

ALDI, 70 Duncan Road, Gillingham, ME7 4JS 1,160 80% 928 9,568 8.9 26.5 17.6

Tesco Extra, Courteney Road, Gillingham, ME8 0GX 3,088 76% 2,338 11,456 26.8 64.9 38.2

Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN 150 95% 143 11,456 1.6 8.8 7.2

Sub-total, Gillingham edge/out-of-centre stores 4,398 - 3,408 10,942 37.3 100.2 62.9

Rainham district centre stores (zone 14)

Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW 861 85% 732 11,456 8.4 21.1 12.7

Iceland, Rainham District Shopping Centre, Rainham 304 97% 295 7,210 2.1 2.6 0.5

Other stores, Rainham district centre 929 100% 929 2,500 2.3 5.2 2.8

Sub-total, Rainham district centre 2,094 - 1,956 6,562 12.8 28.9 16.0

Hempstead Valley district centre stores (zone 14)

Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ 6,271 72% 4,528 12,010 54.4 55.0 0.6

Marks & Spencer, Hempstead Valley Centre, Gillingham 1,078 95% 1,028 10,963 11.3 3.8 -7.4

Other stores, Hempstead Valley district centre 144 100% 144 2,500 0.4 2.2 1.9

Sub-total, Hempstead Valley district centre 7,493 - 5,700 11,581 66.0 61.1 -4.9

Others

Co-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA (zone 7) 153 95% 145 7,713 1.1 2.55 1.4

Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA 251 95% 238 7,713 1.8 3.82 2.0

(B) Total for main stores & centres in Medway 49,914 - 41,227 9,063 373.6 457.5 83.9


Table 7aGravesham Convenience Goods Commitments

Net Convenience Floorspace (Sq m)

Company Average Sales (£/sqm net)

Average Turnover 2020 (£m)

Land at Ebbsfleet, Northfleet Rise Quarter1 1,760 10,000 17.6

Heritage Quarter, Gravesend town centre2 3,160 10,000 31.6

Total 4,920 - 49.2

Source: Gravesham Borough Council planning records

Notes:1 Assumes that 80% of maximum permitted 'supporting retail uses' (2,750 sq.m gross, assumed 2,200 sq.m net) will be used for the sale of convenience goods. Excludes local shops.3 Maximum approved floorspace = 12,196 sq.m GIA / 9,757 sq.m net (80% gross: net sales area). Of this, assumed that 3,160 sq.m net will be convenience goods, and balance compa

Table 7bMedway Convenience Goods Commitments

Net Convenience Floorspace (Sq m)

Company Average Sales (£/sqm net)


Asda, Chatham Docks, Pier Road (convenience goods sales) 2,499 13,163 32.9

Aldi, Gillingham Retail Park 1,066 8,279 7.9

Total 3,565 - 40.8

Source: Medway Council planning records


Capacity Projections: Convenience Goods

Table 8a: Gravesham District 'need'

2015 2020 2025 2028 2031 2037

Residents Spending in Gravesham District (£m) 248.6 264.5 281.4 292.0 315.6 327.1

Existing Shop Floorspace within Gravesham District (sq.m net) 17,462 17,462 17,462 17,462 17,462 17,462

Sales per sqm net £ 14,239 10,438 10,596 10,692 10,788 10,984

Sales from Existing Floorspace (£m) 248.6 182.3 185.0 186.7 188.4 191.8

Sales from Committed Floorspace (£m) 0 49.2 49.9 50.4 50.8 51.8

Residual Spending to support new shops (£m) 0.0 33.1 46.5 54.9 76.3 83.5

Sales per sqm net in new shops (£) Based on large store format

12,000 12,181 12,365 12,477 12,589 12,817

Capacity for new floorspace (sq.m net) 0 2,713 3,758 4,404 6,063 6,516

Capacity for new floorspace (sq.m net, rounded) 0 2,700 3,800 4,400 6,100 6,500

Assumes growth in sales efficiency of 0.3% per annum, 2015-31

Table 8b: Medway 'need'

2015 2020 2025 2028 2031 2037

Residents Spending in Medway (£m) 457.5 487.4 519.0 539.0 583.7 605.0

Existing Shop Floorspace within Medway (sq.m net) 41,227 41,227 41,227 41,227 41,227 41,227

Sales per sqm net £ 11,098 9,063 9,199 9,282 9,366 9,536


Sales from Committed Floorspace (£m) 0.0 40.8 41.4 41.8 42.2 42.9



12,000 12,181 12,365 12,477 12,589 12,817




CONVENIENCE GOODS

CONVENIENCE GOODS

Gravesham & Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Convenience Capacity Modelling - POPULATION BASELINE

gva.co.uk

Table 1

Survey Population Forecasts


2015 44,411 20,459 15,877 32,440 86,337 9,121 21,599 9,218 35,498 28,070 31,561 40,076 67,315 72,004 13,771 527,757

2020 47,236 21,759 16,695 33,848 89,922 9,515 22,577 9,593 37,171 29,432 32,996 41,940 70,477 75,323 14,613 553,097

2025 49,874 22,985 17,476 35,305 93,443 9,900 23,533 9,965 38,779 30,772 34,393 43,735 73,531 78,532 15,409 577,632

2028 51,287 23,640 17,903 36,081 95,401 10,117 24,079 10,179 39,666 31,523 35,188 44,731 75,242 80,351 15,839 591,222

2031 52,699 24,294 18,329 36,857 97,358 10,333 24,624 10,393 40,553 32,273 35,982 45,727 76,953 82,169 16,268 604,812

2037 55,524 25,603 19,182 38,409 101,273 10,766 25,715 10,821 42,327 33,774 37,571 47,719 80,375 85,806 17,127 631,992

Change 2015-37 11,113 5,144 3,305 5,969 14,936 1,645 4,116 1,603 6,829 5,704 6,010 7,643 13,060 13,802 3,356 104,235


Table 1ASurvey Area Postal Sectors

Zone

Zone 1 Dartford East

Zone 2 Swanscombe

Zone 3 Southfleet

Zone 4 North-East of Sevenoaks

Zone 5 Gravesend

Zone 6 East of Gravesend

Zone 7 North Medway

Zone 8 Meopham

Zone 9 Strood

Zone 10 South Medway

Zone 11 Rochester

Zone 12 Chatham & Gillingham

Zone 13Walderslade

Zone 14East Medway

Zone 15 West of Sittingbourne

Source: North Kent Household Survey, March 2015

ME9 7/8

ME2 2/3/4

ME1 3, ME2 1, ME6 5

DA11 0/7/8/9, DA12 1/2/4/5

DA12 3, ME3 7 (part)

DA13 0

ME1 1/2, ME4 6

ME4 3/4, ME7 1/4/5

ME4 5, ME5 0/7/8/9

ME7 2/3, ME8 0/6/7/8/9

Gravesham and Medway District Councils

Postal Sectors

ME3 0/8/9, ME3 7 (part)

Comparison Capacity Modelling

Zone Name

DA1 1/5, DA2 6, DA2 7 (part)

DA9 9, DA10 0

DA2 8, DA3 7, DA13 9

DA3 8, DA4 0/9, TN15 6/7

North Kent SHENA - Retail & Commercial Leisure Assessment 2015

Table 2

Survey Area Retail Expenditure Forecasts Per Capita (2013 prices) - Comparison Goods

Expenditure growth rates: 2013-2014: 4.6%pa

2014-2015: 5.6%pa

2015-2037: 3.3%pa

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15

2013 3,064 2,925 4,052 3,878 2,700 3,758 3,104 4,292 2,918 3,010 2,992 2,640 2,838 3,210 3,841

2015 3,385 3,231 4,476 4,283 2,982 4,151 3,429 4,741 3,223 3,325 3,305 2,916 3,135 3,546 4,242


2,962 2,827 3,916 3,748 2,610 3,632 3,000 4,148 2,820 2,909 2,892 2,551 2,743 3,102 3,712

2020 3,981 3,801 5,264 5,038 3,508 4,883 4,034 5,577 3,791 3,911 3,887 3,430 3,688 4,171 4,990


3,356 3,204 4,438 4,247 2,957 4,116 3,400 4,701 3,196 3,297 3,277 2,891 3,109 3,516 4,207

2025 4,683 4,471 6,192 5,926 4,126 5,743 4,744 6,560 4,459 4,600 4,572 4,034 4,338 4,906 5,870


3,938 3,760 5,208 4,984 3,470 4,830 3,990 5,517 3,750 3,869 3,845 3,393 3,648 4,126 4,936

2028 5,162 4,928 6,826 6,532 4,549 6,331 5,230 7,231 4,915 5,071 5,040 4,447 4,782 5,407 6,470


4,352 4,154 5,754 5,507 3,834 5,337 4,409 6,095 4,144 4,275 4,249 3,749 4,031 4,558 5,454

2031 5,690 5,432 7,524 7,201 5,014 6,978 5,765 7,970 5,418 5,590 5,556 4,902 5,271 5,961 7,132


4,808 4,590 6,358 6,085 4,237 5,897 4,871 6,735 4,578 4,723 4,695 4,142 4,454 5,037 6,026

2037 6,914 6,600 9,142 8,749 6,092 8,479 7,005 9,685 6,583 6,792 6,751 5,957 6,405 7,243 8,666


5,863 5,597 7,753 7,419 5,166 7,190 5,940 8,213 5,583 5,759 5,725 5,051 5,431 6,142 7,349

Source: Experian E-Marketer. Growth rates and allowance for SFT are dervied from Experian Retail Planner 12.1

Table 3

Survey Area Retail Expenditure Forecasts (2013 prices)


(£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m) (£m)

2015 131.5 57.8 62.2 121.6 225.3 33.1 64.8 38.2 100.1 81.7 91.3 102.3 184.7 223.4 51.1 1,569.1

2020 158.5 69.7 74.1 143.8 265.9 39.2 76.8 45.1 118.8 97.0 108.1 121.3 219.1 264.8 61.5 1,863.7

2025 196.4 86.4 91.0 176.0 324.3 47.8 93.9 55.0 145.4 119.1 132.3 148.4 268.3 324.0 76.1 2,284.2

2028 223.2 98.2 103.0 198.7 365.8 54.0 106.2 62.0 164.4 134.8 149.5 167.7 303.3 366.3 86.4 2,583.4

2031 253.4 111.5 116.5 224.3 412.5 60.9 120.0 70.0 185.7 152.4 168.9 189.4 342.7 413.9 98.0 2,920.1

2037 325.5 143.3 148.7 285.0 523.2 77.4 152.7 88.9 236.3 194.5 215.1 241.0 436.5 527.0 125.9 3,721.1

Change 2015-37 194.0 85.5 86.5 163.4 297.9 44.3 87.9 50.6 136.2 112.9 123.8 138.8 251.8 303.6 74.7 2,152.0

Source: Tables 1 & 2


Comparison Capacity ModellingNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015

2015 Baseline

Table 4Comparison Goods Allocation 2015 - % Market ShareZone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15

Centre/Store (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

2028

Comparison goods floorspace in Gravesham

Town and district centresGravesend town centre (zone 5) 1.39% 15.78% 16.78% 8.37% 33.85% 29.70% 6.48% 16.65% 4.13% 0.72% 1.00% 0.27% 0.00% 0.21% 0.00%

Sub-total, town and district centres 1.39% 15.78% 16.78% 8.37% 33.85% 29.70% 6.48% 16.65% 4.13% 0.72% 1.00% 0.27% 0.00% 0.21% 0.00%

Edge/out-of-centre floorspaceImperial Retail Park, Gravesend (incl. Asda) (zone 5) 1.72% 6.79% 10.56% 1.46% 11.75% 16.57% 1.11% 5.61% 1.13% 2.40% 0.04% 0.50% 0.00% 0.00% 0.14%

Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend (zone 5) 0.98% 0.83% 1.70% 0.59% 2.63% 3.44% 0.08% 2.94% 0.20% 0.70% 0.00% 0.00% 0.00% 0.19% 0.00%

Sub-total, edge/out-of-centre retail floorspace 2.70% 7.61% 12.26% 2.05% 14.38% 20.01% 1.18% 8.54% 1.33% 3.10% 0.04% 0.50% 0.00% 0.19% 0.14%

(A) Total, main centres and stores in Gravesham 4.09% 23.40% 29.04% 10.43% 48.22% 49.72% 7.66% 25.19% 5.46% 3.82% 1.04% 0.77% 0.00% 0.39% 0.14%

Comparison goods floorspace in Medway

Town and district centresStrood district centre (zone 9) 0.00% 0.00% 0.00% 0.00% 0.00% 0.44% 7.65% 1.06% 9.38% 1.56% 1.89% 0.19% 0.67% 0.40% 0.03%

Rochester district centre (zone 11) 0.40% 0.00% 0.00% 0.00% 0.45% 1.12% 4.59% 0.79% 1.73% 2.03% 9.22% 1.24% 1.89% 2.71% 0.36%

Chatham town centre (zone 12) 1.12% 0.00% 0.29% 0.00% 0.47% 1.24% 13.69% 0.30% 18.01% 8.98% 32.70% 17.16% 32.13% 10.16% 2.86%

Gillingham district centre (zone 12) 0.00% 0.34% 0.00% 0.00% 0.00% 0.00% 2.66% 0.11% 0.89% 2.35% 1.15% 30.57% 3.67% 20.04% 3.97%

Hempstead Valley district centre (zone 14) 0.00% 0.00% 0.00% 0.00% 0.00% 0.41% 4.21% 0.35% 2.67% 4.00% 7.30% 9.99% 9.40% 22.83% 17.30%

Rainham district centre (zone 14) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.56% 0.00% 0.00% 0.44% 0.89% 1.04% 0.72% 6.27% 3.73%

Sub-total, town and district centres 1.52% 0.34% 0.29% 0.00% 0.91% 3.20% 33.36% 2.61% 32.68% 19.35% 53.14% 60.18% 48.48% 62.39% 28.25%

Edge/out-of-centre floorspaceStrood Retail Parks & food stores (non-district centre) (zone 9) 0.00% 0.07% 0.54% 0.44% 0.52% 1.60% 13.17% 0.33% 29.68% 4.88% 3.21% 2.63% 1.79% 0.94% 0.17%

Horstead Retail Park, Chatham (zone 13) 0.00% 0.00% 0.00% 0.04% 0.87% 0.58% 2.01% 0.31% 3.29% 4.41% 9.46% 2.99% 6.57% 3.94% 0.04%

ASDA Superstore, 387 Maidstone Road, Chatham (zone 13) 0.00% 0.39% 0.00% 0.00% 0.00% 0.00% 0.13% 0.00% 0.15% 0.61% 4.12% 0.08% 5.26% 0.00% 0.00%

Gillingham Retail Park (zone 14) 0.00% 0.00% 0.00% 0.00% 0.33% 0.31% 2.05% 0.00% 1.07% 1.39% 0.87% 8.06% 3.03% 10.45% 3.28%

Tesco Gillingham Kent Extra, Courteney Road, Gillingham (zone 14) 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.39% 0.00% 0.00% 1.70% 0.00% 3.24% 0.21% 3.45% 0.88%

Sub-total, edge/out-of-centre retail floorspace 0.00% 0.46% 0.54% 0.48% 1.72% 2.49% 17.75% 0.64% 34.19% 13.00% 17.65% 17.00% 16.86% 18.78% 4.36%

(B) Total, main centres and stores in Medway 1.52% 0.80% 0.84% 0.48% 2.64% 5.69% 51.11% 3.26% 66.87% 32.35% 70.79% 77.17% 65.35% 81.17% 32.61%

Comparison goods floorspace outside Gravesham & Medway

Other centres in survey areaDartford (zone 1) 37.18% 11.17% 1.89% 5.34% 2.10% 0.00% 0.00% 1.65% 0.93% 0.00% 0.08% 0.00% 0.81% 0.00% 0.00%

Bluewater (zone 2) 31.05% 47.15% 55.11% 44.42% 37.52% 32.39% 29.78% 53.81% 19.08% 22.58% 15.55% 10.45% 14.26% 8.37% 10.33%

ASDA Superstore, Crossways Boulevard, Greenhithe (zone 2) 4.46% 5.37% 0.48% 0.31% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

(C) Total, other centres in survey area 72.70% 63.69% 57.47% 50.07% 39.62% 32.39% 29.78% 55.46% 20.01% 22.58% 15.63% 10.45% 15.08% 8.37% 10.33%

Centres outside survey areaMaidstone 0.00% 0.32% 0.74% 6.41% 0.69% 1.19% 4.34% 1.83% 2.73% 23.70% 5.02% 3.31% 9.69% 4.13% 5.08%

Lakeside 4.39% 5.87% 5.65% 5.48% 6.12% 4.42% 3.90% 2.62% 1.94% 0.73% 1.01% 1.73% 2.38% 1.49% 0.82%

Crayford 10.19% 3.65% 1.10% 0.95% 1.15% 1.62% 0.00% 0.34% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Sittingbourne 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.62% 0.43% 0.08% 0.00% 0.13% 0.84% 0.55% 44.29%

Sevenoaks 0.13% 0.00% 0.20% 13.05% 0.15% 0.11% 0.00% 1.74% 0.00% 0.00% 0.00% 0.17% 0.13% 0.00% 0.00%

Central London 0.90% 0.12% 0.20% 1.73% 0.60% 0.58% 0.00% 0.08% 0.00% 0.12% 0.31% 0.71% 1.54% 0.29% 0.76%

All other locations outside survey area 3.76% 1.71% 2.76% 8.23% 0.34% 2.70% 1.88% 5.12% 0.86% 13.24% 4.07% 3.29% 2.52% 2.53% 5.30%

(D) Total, centres outside survey area 19.36% 11.67% 10.65% 35.85% 9.05% 10.62% 10.12% 12.35% 5.97% 37.87% 10.41% 9.34% 17.10% 8.99% 56.26%

Local shops(E) Local/small shops in survey area 2.33% 0.45% 2.00% 3.17% 0.47% 1.58% 1.33% 3.74% 1.69% 3.38% 2.13% 2.26% 2.48% 1.07% 0.66%

Total (A+B+C+D+E) 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Source: NEMS Market Research Telephone Survey, March 2015


Comparison Capacity ModellingNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015

Table 5aComparison Goods Allocation 2015 - Spend (£) 2013 Prices

Zone Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15 Total


Total Available Spend - 2015 131.5 57.8 62.2 121.6 225.3 33.1 64.8 38.2 100.1 81.7 91.3 102.3 184.7 223.4 51.1 1,569.1


Town and district centresGravesend town centre (zone 5) 1.8 9.1 10.4 10.2 76.3 9.8 4.2 6.4 4.1 0.6 0.9 0.3 0.0 0.5 0.0 134.6

Sub-total, town and district centres 1.8 9.1 10.4 10.2 76.3 9.8 4.2 6.4 4.1 0.6 0.9 0.3 0.0 0.5 0.0 134.6

Edge/out-of-centre floorspaceImperial Retail Park, Gravesend (incl. Asda) (zone 5) 2.3 3.9 6.6 1.8 26.5 5.5 0.7 2.1 1.1 2.0 0.0 0.5 0.0 0.0 0.1 53.1

Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend (zone 5) 1.3 0.5 1.1 0.7 5.9 1.1 0.1 1.1 0.2 0.6 0.0 0.0 0.0 0.4 0.0 13.0

Sub-total, edge/out-of-centre retail floorspace 3.6 4.4 7.6 2.5 32.4 6.6 0.8 3.3 1.3 2.5 0.0 0.5 0.0 0.4 0.1 66.0

(A) Total, main centres and stores in Gravesham 5.4 13.5 18.1 12.7 108.7 16.5 5.0 9.6 5.5 3.1 0.9 0.8 0.0 0.9 0.1 200.6

Comparison goods floorspace in Medway

Town and district centresStrood district centre (zone 9) 0.0 0.0 0.0 0.0 0.0 0.1 5.0 0.4 9.4 1.3 1.7 0.2 1.2 0.9 0.0 20.2

Rochester district centre (zone 11) 0.5 0.0 0.0 0.0 1.0 0.4 3.0 0.3 1.7 1.7 8.4 1.3 3.5 6.1 0.2 28.0

Chatham town centre (zone 12) 1.5 0.0 0.2 0.0 1.1 0.4 8.9 0.1 18.0 7.3 29.8 17.5 59.3 22.7 1.5 168.3

Gillingham district centre (zone 12) 0.0 0.2 0.0 0.0 0.0 0.0 1.7 0.0 0.9 1.9 1.0 31.3 6.8 44.8 2.0 90.6

Hempstead Valley district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.1 2.7 0.1 2.7 3.3 6.7 10.2 17.4 51.0 8.8 103.0

Rainham district centre (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.4 0.0 0.0 0.4 0.8 1.1 1.3 14.0 1.9 19.8


Edge/out-of-centre floorspaceStrood Retail Parks & food stores (non-district centre) (zone 9) 0.0 0.0 0.3 0.5 1.2 0.5 8.5 0.1 29.7 4.0 2.9 2.7 3.3 2.1 0.1 56.1

Horstead Retail Park, Chatham (zone 13) 0.0 0.0 0.0 0.0 2.0 0.2 1.3 0.1 3.3 3.6 8.6 3.1 12.1 8.8 0.0 43.2

ASDA Superstore, 387 Maidstone Road, Chatham (zone 13) 0.0 0.2 0.0 0.0 0.0 0.0 0.1 0.0 0.2 0.5 3.8 0.1 9.7 0.0 0.0 14.5

Gillingham Retail Park (zone 14) 0.0 0.0 0.0 0.0 0.7 0.1 1.3 0.0 1.1 1.1 0.8 8.2 5.6 23.3 1.7 44.0

Tesco Gillingham Kent Extra, Courteney Road, Gillingham (zone 14) 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.0 0.0 1.4 0.0 3.3 0.4 7.7 0.4 13.5


(B) Total, main centres and stores in Medway 2.0 0.5 0.5 0.6 5.9 1.9 33.1 1.2 66.9 26.4 64.6 78.9 120.7 181.3 16.7 601.3


Other centres in survey areaDartford (zone 1) 48.9 6.5 1.2 6.5 4.7 0.0 0.0 0.6 0.9 0.0 0.1 0.0 1.5 0.0 0.0 70.9

Bluewater (zone 2) 40.8 27.3 34.3 54.0 84.5 10.7 19.3 20.6 19.1 18.4 14.2 10.7 26.3 18.7 5.3 404.3


(C) Total, other centres in survey area 95.6 36.8 35.7 60.9 89.3 10.7 19.3 21.2 20.0 18.4 14.3 10.7 27.8 18.7 5.3 484.8

Centres outside survey areaMaidstone 0.0 0.2 0.5 7.8 1.5 0.4 2.8 0.7 2.7 19.4 4.6 3.4 17.9 9.2 2.6 73.7

Lakeside 5.8 3.4 3.5 6.7 13.8 1.5 2.5 1.0 1.9 0.6 0.9 1.8 4.4 3.3 0.4 51.5

Crayford 13.4 2.1 0.7 1.2 2.6 0.5 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 20.6

Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.4 0.1 0.0 0.1 1.6 1.2 22.6 26.3

Sevenoaks 0.2 0.0 0.1 15.9 0.3 0.0 0.0 0.7 0.0 0.0 0.0 0.2 0.2 0.0 0.0 17.6

Central London 1.2 0.1 0.1 2.1 1.4 0.2 0.0 0.0 0.0 0.1 0.3 0.7 2.8 0.6 0.4 10.1

All other locations outside survey area 4.9 1.0 1.7 10.0 0.8 0.9 1.2 2.0 0.9 10.8 3.7 3.4 4.6 5.7 2.7 54.2

(D) Total, centres outside survey area 25.5 6.7 6.6 43.6 20.4 3.5 6.6 4.7 6.0 30.9 9.5 9.6 31.6 20.1 28.8 254.0

Local shops(E) Local/small shops in survey area 3.1 0.3 1.2 3.9 1.1 0.5 0.9 1.4 1.7 2.8 1.9 2.3 4.6 2.4 0.3 28.3

Total (A+B+C+D+E) 131.5 57.8 62.2 121.6 225.3 33.1 64.8 38.2 100.1 81.7 91.3 102.3 184.7 223.4 51.1 1,569.1

Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015Comparison Capacity Modelling

Table 5bComparison Goods Allocation 2020 - Spend (£) 2013 Prices




























Bluewater (zone 2) 49.2 32.9 40.8 63.9 99.8 12.7 22.9 24.3 22.7 21.9 16.8 12.7 31.3 22.2 6.4 480.2



Centres outside survey areaMaidstone 0.0 0.2 0.5 9.2 1.8 0.5 3.3 0.8 3.2 23.0 5.4 4.0 21.2 10.9 3.1 87.4Lakeside 7.0 4.1 4.2 7.9 16.3 1.7 3.0 1.2 2.3 0.7 1.1 2.1 5.2 4.0 0.5 61.2

Crayford 16.1 2.5 0.8 1.4 3.1 0.6 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 24.7

Sittingbourne 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.5 0.1 0.0 0.2 1.8 1.5 27.2 31.5Sevenoaks 0.2 0.0 0.2 18.8 0.4 0.0 0.0 0.8 0.0 0.0 0.0 0.2 0.3 0.0 0.0 20.8Central London 1.4 0.1 0.2 2.5 1.6 0.2 0.0 0.0 0.0 0.1 0.3 0.9 3.4 0.8 0.5 11.9




Total (A+B+C+D+E) 158.5 69.7 74.1 143.8 265.9 39.2 76.8 45.1 118.8 97.0 108.1 121.3 219.1 264.8 61.5 1,863.7


Gravesham and Medway District CouncilsNorth Kent SHENA - Retail & Commercial Leisure Assessment 2015

Table 5cComparison Goods Allocation 2025 - Spend (£) 2013 Prices




























Bluewater (zone 2) 61.0 40.7 50.2 78.2 121.7 15.5 28.0 29.6 27.7 26.9 20.6 15.5 38.3 27.1 7.9 588.7




Crayford 20.0 3.2 1.0 1.7 3.7 0.8 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 30.5





Total (A+B+C+D+E) 196.4 86.4 91.0 176.0 324.3 47.8 93.9 55.0 145.4 119.1 132.3 148.4 268.3 324.0 76.1 2,284.2



Table 5dComparison Goods Allocation 2028 - Spend (£) 2013 Prices




























Bluewater (zone 2) 69.3 46.3 56.8 88.3 137.3 17.5 31.6 33.4 31.4 30.4 23.2 17.5 43.3 30.7 8.9 665.8




Crayford 22.7 3.6 1.1 1.9 4.2 0.9 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 34.6





Total (A+B+C+D+E) 223.2 98.2 103.0 198.7 365.8 54.0 106.2 62.0 164.4 134.8 149.5 167.7 303.3 366.3 86.4 2,583.4



Table 5eComparison Goods Allocation 2031 - Spend (£) 2013 Prices

























(B) Total, main centres and stores in Medway 3.9 0.9 1.0 1.1 10.9 3.5 61.3 2.3 124.2 49.3 119.6 146.2 224.0 335.9 32.0 1,115.8



Bluewater (zone 2) 78.7 52.6 64.2 99.6 154.8 19.7 35.7 37.7 35.4 34.4 26.3 19.8 48.9 34.7 10.1 752.6




Crayford 25.8 4.1 1.3 2.1 4.8 1.0 0.0 0.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 39.3





Total (A+B+C+D+E) 253.4 111.5 116.5 224.3 412.5 60.9 120.0 70.0 185.7 152.4 168.9 189.4 342.7 413.9 98.0 2,920.1



Table 5fComparison Goods Allocation 2037 - Spend (£) 2013 Prices


















Sub-total, town and district centres 5.0 0.5 0.4 0.0 4.8 2.5 50.9 2.3 77.2 37.6 114.3 145.1 211.6 328.8 35.5 1,016.6







(B) Total, main centres and stores in Medway 5.0 1.1 1.2 1.4 13.8 4.4 78.1 2.9 158.0 62.9 152.2 186.0 285.2 427.8 41.0 1,421.1



Bluewater (zone 2) 101.1 67.6 82.0 126.6 196.3 25.1 45.5 47.8 45.1 43.9 33.4 25.2 62.3 44.1 13.0 958.9


(C) Total, other centres in survey area 236.7 91.3 85.5 142.7 207.3 25.1 45.5 49.3 47.3 43.9 33.6 25.2 65.8 44.1 13.0 1,156.2


Crayford 33.2 5.2 1.6 2.7 6.0 1.3 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 50.3





Total (A+B+C+D+E) 325.5 143.3 148.7 285.0 523.2 77.4 152.7 88.9 236.3 194.5 215.1 241.0 436.5 527.0 125.9 3,721.1



Table 6: Existing Comparison Goods Floorspace

Centre Net Floorspace (sqm)

Gravesham

Gravesend town centre 26,910

Gravesend retail parks and non-food floorspace in foodstores (not in-centre) 15,711

Sub-total, Gravesham 42,621

Medway

Chatham town centre 33,866

Chatham retail parks and non-food floorspace in foodstores (not in-centre) 22,877

Rochester district centre 6,072

Strood district centre 5,556

Strood retail parks and non-food floorspace in foodstores (not in-centre) 8,271

Gillingham district centre 10,399

Gillingham retail parks and non-food floorspace in foodstores (not in-centre) 8,322

Rainham district centre 4,612

Hempstead Valley district centre 11,759

Sub-total, Medway 111,734

Source: Experian Goad Category Reports / Goad Plans. Note: Includes comparison floorspace in major foodstores.


Table 7a: Gravesham Comparison Goods Commitments

Net Comparison Floorspace (sqm)

Benchmark Sales Density

(£/sqm net)


Land at Ebbsfleet, Northfleet Rise Quarter1 440 4,000 1.8

Albion Quayside, Off Canal Road, Canal Basin2 380 6,000 2.3

Heritage Quarter, Gravesend town centre3 6,597 6,000 39.6

Total 7,417 - 43.6

Source: Gravesham Borough Council planning records

Notes:1 Assumes that 20% of maximum permitted 'supporting retail uses' (2,750 sq.m gross, assumed 2,200 sq.m net) will be used for the sale of comparison goods. Excludes local shops.2 Assumes that 100% of permitted floorspace will be used for sale of comparison goods3 Maximum approved floorspace = 12,196 sq.m GIA / 9,757 sq.m net (80% gross: net sales area). Of this, assumed that 3,160 sq.m net will be convenience goods, and balance comparison

Table 7b: Medway Comparison Goods Commitments

Net Comparison Floorspace (sqm)

Benchmark Sales Density

(£/sqm net)


Land at Chatham Docks, Pier Road, Gillingham 2,000 4,000 8.0

Asda, Chatham Docks, Pier Road, Gillingham (comparison goods floorspace) 1,666 5,000 8.3

Land bounded by The Brook, Queen Street, Sicketts Hill and Cross Street, Chatham 2,700 6,000 16.2

Hempstead Valley Shopping Centre, Hempstead Valley Drive, Gillingham 4,461 6,000 26.8

B&Q Unit, Strood Retail Park, Commercial Road ME2 2AB1 336 6,000 2.0

Unit 4, Gillingham Retail Park - mezzanine floorspace 847 4,000 3.4

Rochester Riverside 500 4,000 2.0

Total 12,510 - 66.7

Source: Medway Council planning records1 net additional class A1 retail floorspace created from reconfiguration of existing retail park units and change of use of part of existing floorspace to class D2 use



Table 8aComparison Goods Floorspace Capacity for Gravesham Borough

2015 2020 2025 2028 2031 2037

Total Available Expenditure (£m) 1,569.1 1,863.7 2,284.2 2,583.4 2,920.1 3,721.1

Market Share from Survey Area 13 13 13 13 13 13

Survey Area Residents Spending (town & district centres) (£m) 134.6 159.4 194.8 220.0 248.4 315.8

Survey Area Residents Spending (retail parks / foodstores) (£m) 66.0 78.3 95.8 108.2 122.2 155.5

Inflow of Expenditure (%) 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%

Inflow of Expenditure (£m) 10.6 12.5 15.3 17.3 19.5 24.8

TOTAL SPENDING (£m) 211.2 250.1 305.9 345.6 390.2 496.1

Existing Retail Floorspace (sq.m net) 42,621 42,621 42,621 42,621 42,621 42,621

Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103

Sales from Existing Floorspace (£000) 211.2 229.2 248.7 261.3 274.4 302.7

Sales from Commitments (£000) 0.0 43.6 47.3 49.7 52.2 57.6

Residual Spending to support new floorspace (£000) 0.0 -22.7 9.8 34.6 63.5 135.8

Sales per sq m net in new shops (£) 6,000 6,512 7,067 7,422 7,422 8,188

Capacity for new floorspace (sq.m net) 0 -3,484 1,389 4,657 8,557 16,580

Capacity for new floorspace (sq.m net, rounded) 0 -3,500 1,400 4,700 8,600 16,600

Table 8bComparison Goods Floorspace Capacity for Medway

2015 2020 2025 2028 2031 2037



Survey Area Residents Spending (town & district centres) (£m) 430.0 510.2 624.6 706.3 798.1 1,016.6




TOTAL SPENDING (£m) 632.95 750.89 919.28 1,039.38 1,174.55 1,495.93


Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120


Sales from Commitments (£m) 0.0 66.7 72.4 76.0 79.9 88.1

Residual Spending to support new floorspace (£m) 0.0 -2.7 101.4 180.3 272.3 500.6


Capacity for new floorspace (sq.m net) 0 -418 14,349 24,297 36,684 61,133

Capacity for new floorspace (sq.m net, rounded) 0 -400 14,300 24,300 36,700 61,100

COMPARISON GOODS

Assumes 1.65% pa growth in sales efficiency 2013-31


COMPARISON GOODS

gva.co.uk

Population sensitivity testing (Gravesham Borough Council)

Sensitivity Testing The implications of various population forecasts and projections, as set out in the SHMA, have been reviewed. The intention is to analyse the differences in population growth as a result of the various population growth scenarios in order to assess the implication on retail and leisure floorspace required in the study area. Gravesham Borough Council has provided the population scenarios and devised the methodology and explanatory note as set out below in this appendix; and GVA has incorporated the population figures into the baseline model in order to provide retail need outputs within the methodology framework. The baseline scenario used in keeping with best practice was to utilise the Experian population forecasts as a starting point, Experian were provided with the retail zones used within this study and the most up-to-date Experian forecasts available purchased (2015). Experian population forecasts are trend-based and utilise existing Office for National Statistics (ONS) data. Data at the output area (OA) level, the lowest geographical level at which census estimates are provided is brought forward and checked against mid-year estimates and ONS population projections. The data for OAs is utilised to fit the exact geographic areas of the retail zones used within this report. Whilst the Experian forecasts provide a reliable forecast for use in retail modelling, they do not compliment the demographic modelling undertaken for other elements of the SHENA. In order to allow for retail floorspace requirements to be generated for the demographic modelling work undertaken by GVA, additional OA modelling has been requested by Gravesham Borough Council. To start with the Office of National Statistics (ONS) Annual Small Area Population Estimates have been used to identify the existing population within a Lower Super Output Area for all of the Lower Super Output Areas (LSOAs) that geographically fit within the retail zones used in this study. The geographical fit has been established through using ESRI ArcGIS which links each LSOA to a retail zone, as long as the centre of a LSOA falls within a particular retail zone. If the centre of a LSOA does not fall within any retail zone, it is excluded. LSOA data is the smallest area data for which Annual Small Area Population Estimates are available. Whilst it allows for the existing population for a LSOA to be identified, to remove any single year population anomalies a five year (2011-2014) population average is utilised. This five-year population average is then converted to a proportional average for the LSOA in relation to the local authority area, this proportional average is then applied to the 2012 based Sub National Population Projections (2012 based SNPP) produced by ONS data for Bexley, Dartford, Maidstone, Sevenoaks, Swale and Tonbridge and Malling and GVA demographic forecasts for Medway and Gravesham. This allows population forecast and projections data to be disaggregated and then allocated to specific retail zones. Consistent with best practice, detailed demographic baseline modelling has been undertaken for both Gravesham and Medway, but not for the other local authority areas. This data has been incorporated as part of the scenario testing drawing on the 2012 based SNPP data – the most up-to-date and consistent data available for the remaining authorities (Bexley, Dartford, Maidstone, Sevenoaks, Swale and Tonbridge and Malling). The final disaggregated SNPP data and GVA demographic modelled data which has been combined for each of the retail zones and covers the following forecast and projection years 2015, 2020, 2025, 2028, 2031 and 2037 is set out in the tables accompanying this methodology statement and used for retail modelling purposes. The alternative scenarios produced are:

• Alternative Population Scenario A: Average long-term migration scenario; • Alternative Population Scenario B: 2012 based sub-national household projections including

2013 and 2014 mid-year estimates; • Alternative Population Scenario C: Sectors and London Paramount Indirect Sensitivity 2; • Alternative Population Scenario D: Combination of B (for Medway) and C (for Gravesham) –

This reflects advice given in the SHENA as to what targets the respective Council’s should consider for their Objectively Assessed Housing Needs.

For further details regarding the demographic modelling for the above scenarios please refer to the Strategic Housing Market Assessment component of the SHENA. For Bexley, Dartford, Maidstone, Sevenoaks, Swale and Tonbridge and Malling the alternative scenarios modelled do not take into consideration variances between the 2012 based SNPP and the population derived through future planned housing growth, these differences are set out below. 2015 2020 2025 2028 2031

Bexley ONS 2012 based SNPP 240,685 252,667 264,793 271,705 278,421

Bexley GLA 2014 Projections based on SHLAA development assumptions, using the DCLG-linked model and long-term migration trends

239,213 242,644 247,174 247,936 247,790

Bexley Difference 1,472 10,023 17,619 23,769 30,631

Dartford ONS 2012 based SNPP

102,620 109,125 115,233 118,576 121,748

Dartford KCC Housing Led forecasts (Oct 2015)

103,500 122,900 132,500 138,200 143,600

Dartford Difference -880 -13,775 -17,267 -19,624 -21,852

Maidstone ONS 2012 based SNPP 162,587 171,650 180,177 184,855 189,265

Maidstone KCC Housing Led forecasts (Oct 2015)

163,800 177,400 187,200 192,900 198,600

Maidstone Difference -1,213 -5,750 -7,023 -8,045 -9,335

Sevenoaks ONS 2012 based SNPP 118,767 123,753 128,974 131,882 134,615

Sevenoaks KCC Housing Led forecasts (Oct 2015)

118,800 122,500 132,000 137,200 142,400

Sevenoaks Difference -33 1,253 -3,026 -5,318 -7,785

Swale ONS 2012 based SNPP 142,528 150,920 158,962 163,380 167,541

Swale KCC Housing Led forecasts (Oct 2015)

142,400 148,200 156,800 161,600 166,300

Swale Difference 128 2,720 2,162 1,780 1,241

Tonbridge and Malling

ONS 2012 based SNPP 125,380 131,706 137,926 141,313 144,525


KCC Housing Led forecasts (Oct 2015)

125,600 133,200 140,600 144,900 149,000


Difference -220 -1,494 -2,674 -3,587 -4,475

It’s clear from the above table that the ONS 2012 based population projections, project a higher population figure for Bexley and Swale than the GLA (Greater London Authority) projection for Bexley and KCC (Kent County Council) housing led forecast (Oct 2015). The difference for Bexley is quite pronounced, whilst the difference for Swale is negligible. Only a limited number of Bexley’s OAs fall within the retail zones (Zone 1) used within this study, therefore the population difference identified makes little to no impact on the retail floorspace derived under the alternative population scenarios tested. However when compared to the KCC housing led forecasts (Oct 2015), there is a significant difference between the data for Dartford, Maidstone, Sevenoaks and Tonbridge and Malling when compared to the ONS 2012 based SNPPs. The greatest difference (-21,852 persons) is identified for Dartford, this is not unexpected. The Dartford Retail and Commercial Retail Study July 20101, noted that… 1 https://www.dartford.gov.uk/__data/assets/pdf_file/0016/63322/EB37DartfordRetailandCommericalLeisureStudy2010.pdf

“7.15 Dartford is expected to experience significant population growth over the period to 2026 with the South East Plan proposing a housing delivery of 17,340 dwellings between 2006 and 2026. It is important that the retail study reflects the magnitude and distribution of this growth within the Borough and in consultation with the Council and Kent County Council, we have sought to reconcile population estimates derived from Experian, Dartford Borough Council and Kent County Council to provide the best estimates of population growth.” In addition new residents were identified as having higher spending levels than existing residents, and it was noted that… “7.21 It is envisaged that new housing growth in Dartford will change the socio-economic profile of the catchment area as new residents are likely to be more affluent and have higher spending levels. In all scenarios we have modelled the effect of the new population in Zones 1, 2, 7a and 10a having spending levels that are similar to the South East average spend per capita figures derived from Experian (£3,129 per capita for comparison goods and £1,951 for convenience goods in 2008 prices). Zone 9a will also experience planned population growth, however when South East average spending levels are applied, the expenditure per capita in this Zone decreases and therefore we have applied the ‘unadjusted’ per capita expenditure forecasts. Our assessment assumes that the existing populations spend will remain at existing levels (subject to annual growth as outlined above).” An increase in population levels and spending levels translates into a greater need for floorspace as identified in Dartford’s Retail and Commercial Retail Study, whilst it is accepted that internal migrants do move into new developments, new developments also include existing residents of the Borough and occupiers will have varying degrees of income. As a result the South East average spending levels are not taken into account in this work as such an approach is not considered to be robust given the prevailing economic climate.

Methodology/Explanatory Note, Source: Gravesham Borough Council (November 2016)



2015 2020 2025 2028 2031 2037







TOTAL SPENDING (£m) 211.2 252.4 309.3 349.8 395.0 501.8


Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103








2015 2020 2025 2028 2031 2037







TOTAL SPENDING (£m) 632.9 793.2 968.0 1,092.9 1,232.3 1,559.7


Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120



Residual Spending to support new floorspace (£m) 0.0 39.6 150.1 233.9 330.0 564.4




COMPARISON GOODS



COMPARISON GOODS

Alternative Population Scenario A



2015 2020 2025 2028 2031 2037







TOTAL SPENDING (£m) 211.2 251.5 307.3 347.0 391.5 496.6


Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103








2015 2020 2025 2028 2031 2037







TOTAL SPENDING (£m) 632.9 796.9 975.2 1,102.8 1,245.1 1,579.7


Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120







COMPARISON GOODS



COMPARISON GOODS

Alternative Population Scenario B



2015 2020 2025 2028 2031 2037







TOTAL SPENDING (£m) 211.2 253.1 316.3 359.0 406.5 510.7


Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103








2015 2020 2025 2028 2031 2037







TOTAL SPENDING (£m) 632.9 790.8 966.5 1,089.1 1,224.5 1,530.7


Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120







COMPARISON GOODS



COMPARISON GOODS

Alternative Population Scenario C



2015 2020 2025 2028 2031 2037







TOTAL SPENDING (£m) 211.2 253.3 316.6 359.4 407.1 512.0


Sales per sqm net £ 4,955 5,378 5,836 6,130 6,438 7,103








2015 2020 2025 2028 2031 2037







TOTAL SPENDING (£m) 632.9 797.1 975.8 1,103.6 1,246.1 1,580.7


Sales per sqm net £ 5,665 6,148 6,672 7,008 7,360 8,120







COMPARISON GOODS



COMPARISON GOODS

Alternative Population Scenario D


2015 2020 2025 2028 2031 2037



Sales per sqm net £ 14,268 10,438 10,596 10,692 10,788 10,984





12,000 12,181 12,365 12,477 12,589 12,817





2015 2020 2025 2028 2031 2037



Sales per sqm net £ 11,813 9,063 9,199 9,282 9,366 9,536





12,000 12,181 12,365 12,477 12,589 12,817




CONVENIENCE GOODS

CONVENIENCE GOODS


Alternative Population Scenario A


2015 2020 2025 2028 2031 2037



Sales per sqm net £ 14,256 10,438 10,596 10,692 10,788 10,984





12,000 12,181 12,365 12,477 12,589 12,817





2015 2020 2025 2028 2031 2037



Sales per sqm net £ 11,824 9,063 9,199 9,282 9,366 9,536





12,000 12,181 12,365 12,477 12,589 12,817




CONVENIENCE GOODS

CONVENIENCE GOODS


Alternative Population Scenario B


2015 2020 2025 2028 2031 2037



Sales per sqm net £ 14,235 10,438 10,596 10,692 10,788 10,984





12,000 12,181 12,365 12,477 12,589 12,817





2015 2020 2025 2028 2031 2037



Sales per sqm net £ 11,785 9,063 9,199 9,282 9,366 9,536





12,000 12,181 12,365 12,477 12,589 12,817




CONVENIENCE GOODS

CONVENIENCE GOODS


Alternative Population Scenario C


2015 2020 2025 2028 2031 2037



Sales per sqm net £ 14,238 10,438 10,596 10,692 10,788 10,984





12,000 12,181 12,365 12,477 12,589 12,817





2015 2020 2025 2028 2031 2037



Sales per sqm net £ 11,824 9,063 9,199 9,282 9,366 9,536





12,000 12,181 12,365 12,477 12,589 12,817




CONVENIENCE GOODS

CONVENIENCE GOODS


Alternative Population Scenario D

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North Kent SHENA Retail & Commercial Leisure

Assessment

Final Report

Volume 3 — Household Telephone Survey Results

November 2016

by Zone (Part 1 of 2) Gravesham & Medway Household Survey Page 1 Weighted: for GVA February 2015

Total Zone 01 Zone 02 Zone 03 Zone 04 Zone 5A Zone 5B Zone 5A & 5B Zone 06 Zone 07

080215 NEMS market research

Q01 In which shop or town/local centre do you do most of your household's main food shopping? Excludes SFTs ASDA Superstore, Imperial

Retail Park, Thames Way, Gravesend , DA11 8JH

8.2% 114 4.8% 7 25.5% 15 14.1% 6 1.6% 1 22.5% 23 41.1% 41 31.6% 65 33.1% 8 5.9% 3

Sainsbury's Superstore, Wingfield Bank, Northfleet , Gravesend , DA11 8JH

7.1% 99 5.4% 7 13.5% 8 29.4% 13 9.9% 8 24.3% 25 14.1% 14 19.3% 39 14.8% 4 3.1% 2

Sainsbury's Superstore, Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ

6.6% 92 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 3

Morrisons, Coldharbour Road, Northfleet , Gravesend, DA11 8AB

6.4% 89 2.8% 4 2.6% 2 19.8% 9 6.1% 5 36.3% 38 18.0% 18 27.3% 56 26.8% 6 0.0% 0

ASDA Superstore, Maidstone Road, Chatham, ME5 9SE

6.4% 88 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Knight Road, Strood, ME2 2AA

5.4% 75 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0 28.7% 16

ASDA Superstore, Crossways Boulevard, Greenhithe

5.4% 74 34.2% 47 36.7% 22 7.3% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, Courteney Road, Gillingham, ME8 0GX

4.7% 65 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

ALDI, 70 Duncan Road, Gillingham, ME7 4JS

3.4% 48 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Superstore, Charles Street, Strood, ME2 2DE

3.1% 43 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 16.8% 10

Tesco, Courteney Road, Gillingham, ME8 0FB

3.1% 42 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1

Morrisons, Princes Avenue, Walderslade, ME5 8BA

2.5% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Sainsbury's Superstore, Pentagon Shopping Centre, 68-72 The Pentagon, Chatham , ME4 4HP

2.2% 31 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ALDI, Friary Place, Strood, ME2 4TP

2.2% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.2% 9

ALDI, 55 London Road, Northfleet, Gravesend, DA11 9LY

2.1% 29 2.2% 3 5.5% 3 2.5% 1 3.7% 3 4.9% 5 8.9% 9 6.9% 14 5.5% 1 0.7% 0

Sainsbury's Superstore, 2.1% 29 19.1% 26 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Priory Market Place, Priory Shopping Centre, Dartford

Tesco Superstore, Lunsford Park, Larkfield, ME20 6RJ

2.1% 29 0.0% 0 0.0% 0 0.6% 0 3.4% 3 0.0% 0 0.0% 0 0.0% 0 0.8% 0 1.0% 1

Tesco Metro, 1 Rainham Centre, Rainham, Gillingham , ME8 7HW

2.0% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1

Waitrose, 63 Station Road, Longfield, DA3 7QA

1.9% 26 2.8% 4 1.4% 1 10.9% 5 17.4% 15 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0

Tesco Superstore, The Brook, Chatham, ME4 4NZ

1.7% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1

Tesco Metro, Thamesgate Shopping Centre, Gravesend, DA11 0AF

1.4% 19 0.9% 1 1.2% 1 0.0% 0 0.0% 0 3.5% 4 12.1% 12 7.7% 16 6.3% 2 0.0% 0

Gillingham (other stores) 1.2% 16 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other food stores outside

survey area 1.1% 15 4.9% 7 2.1% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1

Tesco Express, 48-52 Sturdee Avenue, Gillingham, ME7 2HN

1.1% 15 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ASDA Supercentre, London Road, Swanley

1.0% 14 2.7% 4 0.6% 0 0.0% 0 11.6% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

LIDL, Imperial Retail Park, Thames Way, Gravesend, DA11 0DQ

0.9% 12 0.9% 1 0.0% 0 6.5% 3 0.7% 1 2.0% 2 2.6% 3 2.3% 5 5.1% 1 0.7% 0

Sainsbury's, Priory Market Place, Priory Shopping Centre, Dartford

0.8% 11 8.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dartford (other stores) 0.8% 11 7.1% 10 0.6% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Avenue

of Remembrance , Sittingbourne , ME10 4DN

0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 1.6% 3 1.3% 0 0.0% 0

Sainsbury's Superstore, Otford Road, Sevenoaks

0.7% 10 0.0% 0 0.0% 0 0.0% 0 11.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks (other stores) 0.6% 9 0.0% 0 0.0% 0 0.0% 0 9.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,

Avenue of Remembrance , Sittingbourne , ME10 4DN

0.6% 9 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ASDA, High Street, Strood, ME2 4TR

0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1

Waitrose, Mid-Kent Shopping Centre, Allington Park, Maidstone, ME16 0PX

0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0

Sainsbury's Superstore, Mills 0.5% 7 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA

Tesco Express, 178 Darnley Road, Strood, ME2 2UW

0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Maidstone (other stores) 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.0% 2 0.0% 0 0.0% 0Morrisons, Mill Way,

Sittingbourne 0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, Bluewater, Greenhithe

0.4% 6 0.9% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 1.2% 1

Chatham (other stores) 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Co-op, Walderslade Road,

Chatham, ME5 9LL 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, New Hythe Lane, Larkfield, ME20 6PW

0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ASDA Superstore, Alexander Grove, Kings Hill

0.4% 5 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, High Street, Gillingham, ME7 1AL

0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore, Romney Place, Maidstone, ME15 6SF

0.3% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, Hempstead Valley Centre, Gillingham

0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Greenhithe, John Lewis Foodhall, Bluewater, DA9 9SA

0.3% 4 0.0% 0 0.8% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ALDI, East Street, Sittingbourne , ME10 4BL

0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, High Street, Dartford

0.3% 4 2.8% 4 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Gravesend Road, Strood, ME2 3PW

0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 3.0% 2

Gravesend (other stores) 0.3% 4 0.0% 0 0.8% 0 1.3% 1 0.0% 0 2.2% 2 0.0% 0 1.1% 2 1.3% 0 0.0% 0ALDI, Well Road,

Maidstone, ME14 1XL 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer Simply Food, Prospect Place Retail Park, Dartford, DA1 1DY

0.2% 3 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1

Iceland, High Street, Chatham

0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Frindsbury Road, Strood, ME2 4JD

0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, West Gillingham 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Retail Park, Gillingham Morrisons Local, 69-77

Week Street, Maidstone, ME14 1RJ

0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0

Iceland, High Street, Gillingham

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 46-48 High Street, Snodland, Snodland , ME6 5DA

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ALDI, St Mary's Road, Swanley

0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Station Road,

Longfield 0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ALDI, Pepys Avenue, Sheerness, ME12 1AQ

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rochester (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 11-13 Main Road,

Hoo, Rochester, ME3 9AA

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1

Tesco Express, Pier Road, Chandlers Whard, Gillingham, ME7 1TZ

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Grove Park Shopping Centre, Gadby Road, Sittingbourne, ME10 1TH

0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 22 Parkwood Green, Rainham, Gillingham, ME8 9PN

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ASDA Superstore, Romney Place, Maidstone, ME15 6SF

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Iceland, Rainham District

Shopping Centre, Rainham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 142 Hempstead Road, Gillingham, ME7 3QE

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other Centres inside Survey Area - Zone 3

0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, The Row, New Ash Green, Longfield

0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Hever Road, West Kingsdown

0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hempstead Valley (other stores)

0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Strood (other stores) 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Iceland, High Street, Strood 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Westfield Stratford City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Nisa, 29-31 High

Street, Swanscombe, DA10 0AG

0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, The Parade, Meopham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 1389 138 60 44 85 104 100 205 24 57Sample: 1397 96 94 98 91 47 48 95 93 93 Q01A Which retailer do you purchase your food internet / home delivery shopping from most often? Those who use the internet for their main food and grocery shopping at Q01 Tesco 48.1% 47 40.4% 1 69.1% 3 57.5% 1 81.1% 6 32.9% 4 0.0% 0 23.1% 4 41.0% 1 47.6% 2Asda 18.0% 18 0.0% 0 0.0% 0 42.5% 1 10.9% 1 50.0% 7 0.0% 0 35.2% 7 13.3% 0 11.6% 0Sainsbury’s 16.9% 17 29.8% 1 20.9% 1 0.0% 0 8.0% 1 17.1% 2 57.5% 3 29.1% 6 31.3% 1 15.7% 1Ocado 14.1% 14 29.8% 1 10.0% 0 0.0% 0 0.0% 0 0.0% 0 42.5% 2 12.6% 2 14.5% 0 25.1% 1Iceland 2.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 98 3 5 1 7 13 6 19 2 3Sample: 90 3 6 2 6 6 2 8 7 6 Q02 How do you normally travel to (STORE MENTIONED AT Q01)? Those who do most of their main food shopping at a store at Q01 Car / van (as driver) 72.3% 1005 71.8% 99 72.7% 44 83.7% 37 84.6% 72 80.6% 84 72.3% 73 76.5% 157 73.5% 18 83.7% 47Car / van (as passenger) 12.7% 177 12.6% 17 14.4% 9 10.8% 5 10.8% 9 9.3% 10 12.0% 12 10.6% 22 19.0% 5 12.1% 7Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bus 5.6% 78 6.3% 9 7.4% 4 0.0% 0 2.6% 2 2.2% 2 6.4% 6 4.3% 9 6.2% 2 2.8% 2Train 0.1% 2 0.0% 0 1.4% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Taxi 0.6% 9 2.2% 3 0.0% 0 0.8% 0 0.0% 0 2.2% 2 1.1% 1 1.7% 3 0.0% 0 0.0% 0Walk 7.9% 109 4.2% 6 4.1% 2 4.0% 2 1.2% 1 5.7% 6 8.2% 8 6.9% 14 1.3% 0 0.7% 0Bicycle 0.2% 3 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Disability vehicle (scooter,

wheelchair etc.) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 0.2% 3 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0(Don't travel / goods

delivered) 0.1% 2 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 1389 138 60 44 85 104 100 205 24 57Sample: 1397 96 94 98 91 47 48 95 93 93




Q03 Apart from the (STORE / CENTRE MENTIONED AT Q01), is there any other store or centre that you use regularly to do a main food shop? Those who do most of their main food shopping at a specified store or retailer at Q01 AND Excludes SFTs Sainsbury's Superstore,

Wingfield Bank, Northfleet , Gravesend , DA11 8JH

6.8% 94 4.7% 6 22.0% 13 25.5% 11 11.9% 10 20.0% 22 13.0% 13 16.6% 34 16.2% 4 4.4% 2


6.7% 92 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 4.9% 3


6.5% 89 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.3% 14


6.2% 85 5.9% 8 0.6% 0 14.0% 6 2.4% 2 31.5% 34 21.6% 21 26.8% 55 20.3% 5 1.7% 1


6.0% 83 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1

ASDA Superstore, Imperial Retail Park, Thames Way, Gravesend , DA11 8JH

5.3% 73 0.7% 1 12.8% 8 8.0% 4 3.2% 3 15.7% 17 32.5% 32 23.7% 49 26.8% 6 2.8% 2


4.4% 60 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0


3.9% 54 24.1% 32 26.9% 16 6.0% 3 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1


2.8% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.8% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1


2.7% 37 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2


2.5% 34 2.2% 3 1.3% 1 19.2% 8 21.4% 18 0.0% 0 0.0% 0 0.0% 0 0.8% 0 1.0% 1


2.4% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 16.7% 9


1.9% 26 0.9% 1 2.7% 2 1.3% 1 0.0% 0 6.1% 7 14.3% 14 10.0% 21 6.1% 1 0.7% 0


1.8% 25 0.7% 1 10.4% 6 6.5% 3 0.0% 0 6.2% 7 6.1% 6 6.1% 13 7.3% 2 0.7% 0





1.8% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 5


1.7% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2


1.7% 23 2.2% 3 4.4% 3 2.1% 1 4.3% 4 4.2% 5 2.4% 2 3.4% 7 7.1% 2 0.0% 0


1.6% 22 0.0% 0 0.0% 0 0.6% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0


1.6% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.5% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.2% 17 11.3% 15 0.6% 0 0.6% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other food stores outside survey area

1.1% 15 6.6% 9 1.3% 1 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1

Gravesend (other stores) 1.1% 15 0.0% 0 0.0% 0 0.0% 0 1.6% 1 4.0% 4 8.9% 9 6.4% 13 1.3% 0 0.0% 0Dartford (other stores) 1.1% 14 9.5% 13 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham (other stores) 0.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Sainsbury's Superstore,


0.9% 13 8.6% 12 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 2


0.8% 11 3.5% 5 0.0% 0 0.0% 0 7.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 10 1.6% 2 0.8% 0 4.9% 2 0.0% 0 2.1% 2 0.0% 0 1.1% 2 1.8% 0 1.7% 1

Sainsbury's Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN

0.7% 10 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, High Street, 0.7% 9 5.8% 8 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Dartford Iceland, West Gillingham

Retail Park, Gillingham 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.6% 8 0.0% 0 0.6% 0 1.2% 1 0.0% 0 0.0% 0 1.2% 1 0.6% 1 1.6% 0 0.0% 0


0.6% 8 0.0% 0 0.0% 0 0.0% 0 9.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks (other stores) 0.6% 8 0.0% 0 0.0% 0 0.0% 0 8.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer Simply

Food, Prospect Place Retail Park, Dartford, DA1 1DY

0.6% 8 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0

Sainsbury's Superstore, Mills Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA

0.5% 7 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ASDA Superstore, Avenue of Remembrance , Sittingbourne , ME10 4DN

0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Iceland, The Overcliff, Gravesend

0.5% 7 0.0% 0 2.0% 1 3.5% 2 1.6% 1 1.9% 2 0.0% 0 1.0% 2 2.6% 1 0.0% 0


0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, East Hill, Dartford

0.5% 6 4.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Rainham District Shopping Centre, Rainham

0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, High Street, Strood 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Station Road,

Longfield 0.4% 5 3.3% 4 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 5 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1


0.4% 5 2.5% 3 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chatham (other stores) 0.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, High Street,

Gillingham, ME7 1AL 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0


0.3% 4 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2





0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ALDI, Well Road, Maidstone, ME14 1XL

0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Maidstone (other stores) 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 60-62 The Parade,

Istead Rise, Gravesend, DA13 9JF

0.2% 3 0.0% 0 0.0% 0 2.3% 1 0.0% 0 2.1% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0

Morrisons, Mill Way, Sittingbourne

0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 3 0.0% 0 0.0% 0 0.0% 0 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rochester (other stores) 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 241 Luton Road,

Chatham, ME4 5BS 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons Local, 69-77 Week Street, Maidstone, ME14 1RJ

0.2% 3 0.0% 0 0.6% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 14-18 Perry Street, Northfleet, Gravesend, DA11 8QU

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0

West Malling (other stores) 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0Strood (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1Rainham (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Walderslade Road,

Chatham, ME5 9LL 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.6% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 161 Wayfield Road, Chatham, ME5 0HD

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 93 Bush Road, Cuxton, Rochester, ME2 1EY

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Grove Park Shopping 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Centre, Gadby Road, Sittingbourne, ME10 1TH


0.1% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crayford (other stores) 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 142 Hempstead

Road, Gillingham, ME7 3QE

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 342 City Way,, Rochester, ME1 2BJ

0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 27 Pattens Lane, Chatham, ME4 6JR

0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 142-144 Borstal Street, Borstal, Rochester, ME1 3JS

0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Whitehill Lane, Gravesend

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.0% 0

Co-op, 3 The Street, Upchurch, Sittingbourne, ME9 7AJ

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 202 Watling Street, Strood, ME2 3QL

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0

Co-op, Anthonys Way, Rochester, ME2 4DW

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Latona Parade, Whinfell Way, Gravesend

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spar, Wrotham Road, Gravesend

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other food stores Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1375 134 60 44 83 109 98 206 24 55




Sample: 1385 94 93 97 89 49 47 96 92 91 Q03A Which online retailer is that? Those who also use the internet for their main food and grocery shopping at Q03 Tesco 41.8% 37 0.0% 0 16.4% 1 0.0% 0 64.2% 5 25.5% 2 31.6% 3 28.4% 5 38.7% 1 47.6% 2Sainsbury’s 22.3% 20 42.5% 1 32.8% 2 66.6% 1 25.0% 2 0.0% 0 39.3% 3 18.8% 3 52.1% 1 15.7% 1Asda 22.0% 19 57.5% 1 28.5% 1 0.0% 0 10.9% 1 74.5% 7 0.0% 0 38.8% 7 0.0% 0 11.6% 0Ocado 10.8% 9 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0 29.1% 2 13.9% 2 0.0% 0 25.1% 1Iceland 3.1% 3 0.0% 0 22.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.2% 0 0.0% 0Weighted base: 87 2 5 2 7 9 8 17 2 3Sample: 78 2 6 3 6 4 3 7 7 6




Q04 Where do you do most of your household's small scale 'top-up' food shopping? Excludes SFTs Morrisons, Coldharbour

Road, Northfleet , Gravesend, DA11 8AB

5.4% 54 0.9% 1 0.0% 0 7.4% 2 0.0% 0 36.9% 37 13.8% 11 26.7% 48 8.7% 2 0.0% 0

Gillingham (other stores) 3.9% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford (other stores) 3.7% 37 33.5% 34 2.4% 1 2.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gravesend (other stores) 3.7% 37 1.2% 1 6.0% 2 0.0% 0 0.0% 0 15.4% 15 15.9% 13 15.6% 28 23.0% 4 0.0% 0Tesco Metro, Thamesgate

Shopping Centre, Gravesend, DA11 0AF

3.1% 31 0.0% 0 2.9% 1 1.2% 0 0.9% 1 5.7% 6 24.9% 20 14.2% 25 14.9% 3 1.1% 0


2.9% 29 3.3% 3 10.0% 4 2.2% 1 1.5% 1 7.4% 7 13.9% 11 10.3% 18 5.9% 1 0.0% 0


2.6% 26 0.0% 0 9.8% 4 8.8% 3 0.0% 0 10.1% 10 9.4% 7 9.8% 18 4.2% 1 0.0% 0

Co-op, Walderslade Road, Chatham, ME5 9LL

2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 4


2.1% 21 3.7% 4 0.0% 0 4.5% 1 7.9% 5 0.0% 0 0.0% 0 0.0% 0 1.0% 0 7.4% 3


2.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0


1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rochester (other stores) 1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.6% 3ASDA Superstore,

Maidstone Road, Chatham, ME5 9SE

1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chatham (other stores) 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Express, East Hill,

Dartford 1.7% 17 16.8% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 22 Parkwood Green, Rainham, Gillingham,

1.6% 16 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




ME8 9PN Co-op, 60-62 The Parade,


1.5% 15 0.0% 0 2.3% 1 37.8% 11 0.0% 0 2.3% 2 0.0% 0 1.3% 2 0.0% 0 2.5% 1


1.5% 15 5.6% 6 24.0% 9 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.4% 14 2.0% 2 0.0% 0 7.2% 2 11.3% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strood (other stores) 1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 2ALDI, 55 London Road,

Northfleet, Gravesend, DA11 9LY

1.3% 13 0.0% 0 3.2% 1 5.0% 1 0.0% 0 4.4% 4 5.9% 5 5.1% 9 5.3% 1 0.0% 0


1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 2

Co-op, Watchgate, Lane End, Dartford

1.2% 12 11.0% 11 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1

Rainham (other stores) 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Express, Gravesend

Road, Strood, ME2 3PW 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 1.2% 2 0.7% 0 2.5% 1


1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 10 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 10 5.0% 5 3.7% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other food stores Central London

0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.2% 6 3.6% 6 0.0% 0 0.0% 0

Tesco Express, Newton Close, Lords Wood, Walderslade, ME5 8TH

0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Co-op, 35 Dene Holm Road, Painters Ash, Northfleet, DA11 8LG

0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 9 0.0% 0 5.0% 9 0.0% 0 0.0% 0

Co-op, 124-126 Delce Road, Rochester, ME1 2DT

0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 9 0.0% 0 0.0% 0 0.0% 0 12.5% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 7.2% 3


0.8% 8 0.0% 0 0.0% 0 1.2% 0 11.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Nisa, 29-31 High Street, Swanscombe, DA10 0AG

0.8% 8 0.0% 0 20.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks (other stores) 0.7% 7 0.0% 0 0.0% 0 0.0% 0 8.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 14-18 Perry Street,

Northfleet, Gravesend, DA11 8QU

0.7% 7 0.0% 0 0.0% 0 5.8% 2 0.0% 0 2.3% 2 3.0% 2 2.6% 5 1.6% 0 0.0% 0


0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 5.0% 4 3.4% 6 3.2% 1 0.0% 0


0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.7% 7


0.6% 6 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1


0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA

0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 6


0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1


0.6% 6 0.0% 0 0.0% 0 0.0% 0 6.4% 4 0.0% 0 0.0% 0 0.0% 0 3.1% 1 0.0% 0

Co-op, Cornwallis Roundabout, Gillingham, ME8 6PS

0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.6% 6 5.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford

0.5% 5 5.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 5 0.0% 0 2.1% 1 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other food stores Longfield & Hartley

0.5% 5 0.0% 0 0.0% 0 4.6% 1 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sittingbourne (other stores) 0.5% 5 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Station Road,

Longfield 0.5% 5 2.5% 3 0.0% 0 6.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 29B Albert Raod, Chatham, ME4 5QA

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 37 High Street, Newington, Sittingbourne, ME9 7JR

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 4 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 1 0.0% 0


0.4% 4 0.0% 0 1.4% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, West Gillingham Retail Park, Gillingham

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Dickens Estate, Marley Way, Rochester, ME1 2LQ

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Meopham 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 13 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, High Street, Strood 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,

Otford Road, Sevenoaks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 4.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other Centres inside Survey 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Area - Zone 14 Co-op, 342 City Way,,

Rochester, ME1 2BJ 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.9% 3 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 1.3% 2 0.0% 0 0.0% 0

Co-op, 241 Luton Road, Chatham, ME4 5BS

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Maidstone (other stores) 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1Co-op, 304 Canterbury

Street, Gillingham, ME7 5JP

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 287 London Road, Greenhithe, DA9 9DA

0.2% 2 0.0% 0 5.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 2 Church Road, Murston, Sittingbourne, ME10 3RE

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore, 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Romney Place, Maidstone, ME15 6SF


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Ships and Trades Offices, Chatham, ME4 3ER

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 277A Gillingham Road, Gillingham, ME7 4QX

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0

West Malling (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Waitrose, Mid-Kent

Shopping Centre, Allington Park, Maidstone, ME16 0PX

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other food stores Bredgar 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Morrisons Local, 69-77


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Other food stores Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0Central London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 999 102 36 29 67 100 79 179 19 37Sample: 971 68 57 62 68 45 36 81 71 60 Q04A Which online retailer is that? Those who use the internet for their top-up food and grocery shopping at Q04 Other 100.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 4 0 0 0 0 0 0 0 0 0Sample: 3 0 0 0 0 0 0 0 0 0




Q05 Where do you usually do most of your household's shopping for clothes, footwear and other fashion goods? Excludes SFTs Bluewater 40.5% 529 52.7% 66 62.9% 36 71.1% 30 63.8% 49 54.5% 58 68.2% 68 61.2% 126 55.3% 13 50.2% 26Chatham 11.8% 154 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 13.8% 7Hempstead Valley 9.8% 128 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 4Gravesend 8.5% 112 0.7% 1 20.1% 11 16.8% 7 10.0% 8 32.9% 35 28.0% 28 30.5% 63 31.0% 7 10.6% 5Maidstone 7.2% 95 0.0% 0 0.0% 0 0.0% 0 6.1% 5 0.0% 0 0.0% 0 0.0% 0 1.4% 0 2.7% 1Dartford 3.1% 41 27.0% 34 6.1% 3 2.7% 1 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 2.8% 37 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1Strood Retail Park, Strood 2.0% 26 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 3Lakeside 1.6% 21 1.5% 2 0.0% 0 1.7% 1 4.7% 4 4.3% 5 2.6% 3 3.5% 7 0.0% 0 2.2% 1Dockside Outlet Centre 1.2% 15 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial

Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ

1.0% 13 0.0% 0 0.6% 0 2.4% 1 0.0% 0 8.3% 9 0.0% 0 4.3% 9 8.9% 2 0.0% 0

ASDA Superstore, 387 Maidstone Road, Chatham, ME5 9SE

0.8% 10 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other Centres outside Survey Area

0.7% 9 0.7% 1 1.3% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0

Central London 0.7% 9 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashford Designer Outlet 0.7% 9 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0

Bexleyheath 0.6% 8 4.8% 6 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 2ASDA Superstore, Mill

Way, Trinity Trading Estate, Sittingbourne, ME10 2PD

0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Canterbury 0.5% 7 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Imperial Retail Park,

Gravesend 0.4% 5 0.0% 0 0.0% 0 0.9% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 5 2.6% 3 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rochester 0.4% 5 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Horstead Retail Park 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.3% 5 0.0% 0 0.0% 0 1.8% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0Gillingham Retail Park 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford 0.2% 3 2.0% 3 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,

Hempstead Valley Drive, Hempstead, Gillingham,

0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




ME7 3PQ Sainsbury's Superstore,

Wingfield Bank, Northfleet, Gravesend , DA11 8JH

0.2% 3 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.6% 1 0.0% 0 0.0% 0

Tesco Gillingham Kent Extra, Courteney Road, Gillingham, ME8 0GX

0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks 0.2% 3 0.0% 0 0.0% 0 0.0% 0 3.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swanley 0.2% 2 1.5% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royal Tunbridge Wells 0.1% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Prospect Place Retail Park,

Dartford 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ASDA Superstore, London Road, Swanley

0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1

Larkfield 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1306 125 57 42 77 106 100 206 23 52Sample: 1288 86 86 92 80 47 46 93 89 85 Q05A Which internet / home delivery retailer do you use most often for your household's shopping for clothing, footwear and other fashion goods? Those who use the internet for their clothes, footwear and other fashion goods at Q05 (Don't know / varies) 54.8% 65 66.4% 5 60.6% 2 9.8% 0 59.6% 7 49.5% 7 0.0% 0 49.5% 7 63.1% 2 29.2% 2Other 12.3% 15 0.0% 0 9.0% 0 22.4% 1 0.0% 0 16.1% 2 0.0% 0 16.1% 2 12.3% 0 7.1% 0Next 7.3% 9 0.0% 0 12.3% 0 20.6% 1 12.1% 1 0.0% 0 0.0% 0 0.0% 0 7.9% 0 23.4% 1Ebay 6.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 0 16.3% 1Marks & Spencer 5.5% 6 16.8% 1 0.0% 0 20.6% 1 0.0% 0 10.0% 1 0.0% 0 10.0% 1 0.0% 0 23.9% 1JD Williams 5.1% 6 0.0% 0 0.0% 0 0.0% 0 12.5% 1 17.0% 2 0.0% 0 17.0% 2 0.0% 0 0.0% 0Damart 4.6% 5 0.0% 0 18.1% 1 13.3% 0 10.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Amazon 2.7% 3 16.8% 1 0.0% 0 13.3% 0 0.0% 0 7.4% 1 0.0% 0 7.4% 1 0.0% 0 0.0% 0Cotton Traders 1.1% 1 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 118 7 4 3 11 13 0 13 2 6Sample: 130 7 7 6 14 7 0 7 8 10




Q06 Where else do you do your household's shopping for clothes, footwear and other fashion goods? Excludes SFTs Bluewater 33.9% 433 44.2% 53 39.6% 22 49.8% 20 49.5% 38 45.1% 44 48.6% 43 46.8% 87 28.7% 7 30.8% 16Hempstead Valley 10.8% 138 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 11.4% 6Chatham 10.3% 131 1.6% 2 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 22.3% 12Gravesend 9.3% 119 4.4% 5 24.4% 14 22.3% 9 6.6% 5 30.9% 30 30.0% 27 30.5% 57 46.6% 11 5.9% 3Maidstone 7.1% 91 0.0% 0 0.0% 0 0.0% 0 12.8% 10 0.0% 0 2.7% 2 1.3% 2 0.8% 0 4.7% 2Dartford 4.3% 55 25.4% 31 14.2% 8 9.7% 4 1.6% 1 4.7% 5 2.9% 3 3.9% 7 0.0% 0 0.0% 0Lakeside 3.5% 45 4.8% 6 5.0% 3 3.7% 1 7.1% 5 10.4% 10 8.1% 7 9.3% 17 5.4% 1 4.2% 2Gillingham 2.7% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dockside Outlet Centre 2.1% 27 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 0 2.2% 1Strood Retail Park, Strood 1.7% 21 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 0 4.5% 2Ashford Designer Outlet 1.3% 16 0.0% 0 0.0% 0 2.3% 1 0.0% 0 2.2% 2 3.6% 3 2.9% 5 2.4% 1 4.4% 2Central London 1.2% 16 1.9% 2 1.5% 1 2.5% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0Other Centres outside Survey

Area 1.2% 16 1.7% 2 3.3% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1

ASDA Superstore, Imperial Bsuiness and Retail Park, Thames Way, Northfleet , Gravesend, DA11 0DQ

1.2% 15 0.0% 0 4.9% 3 1.9% 1 0.0% 0 6.7% 7 2.7% 2 4.8% 9 4.9% 1 1.0% 1

Canterbury 1.1% 13 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0ASDA Superstore, 387


0.8% 11 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1

Sevenoaks 0.7% 9 0.0% 0 0.0% 0 2.5% 1 8.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0


0.7% 9 6.5% 8 1.1% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bexleyheath 0.6% 8 4.6% 6 0.9% 0 0.9% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1Sittingbourne 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.5% 6 0.0% 0 0.0% 0 0.0% 0 5.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,


0.4% 5 1.6% 2 0.0% 0 0.7% 0 1.1% 1 0.0% 0 1.3% 1 0.6% 1 0.0% 0 0.0% 0

Horstead Retail Park 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rochester 0.3% 4 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Imperial Retail Park,

Gravesend 0.3% 4 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0Gillingham Retail Park 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford 0.2% 3 1.7% 2 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0Tesco Superstore, The 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Brook, Chatham, ME4 4NZ

ASDA Superstore, Mill Way, Trinity Trading Estate, Sittingbourne, ME10 2PD

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Swanley 0.1% 1 0.0% 0 0.7% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Living, Saint Peter's

Street, Maidstone, ME16 0SR

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.1% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,

Hempstead Valley Drive, Hempstead, Gillingham, ME7 3PQ

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ASDA Superstore, 1 Alexander Grove, Kingshill, ME19 4SZ

0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Royal Tunbridge Wells 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0

Weighted base: 1278 121 55 40 77 97 89 186 23 52Sample: 1262 84 84 88 82 43 42 85 87 86 Q06A Which other internet / home delivery retailer do you use most often for your household's shopping for clothing, footwear and other fashion goods? (If internet please state.) Those who use the internet for their clothes, footwear and other fashion goods at Q06 Other 15.7% 20 9.2% 1 16.6% 1 8.7% 0 0.0% 0 29.5% 7 0.0% 0 21.5% 7 26.7% 1 0.0% 0Marks & Spencer 8.3% 11 0.0% 0 0.0% 0 13.5% 1 0.0% 0 6.1% 1 39.0% 3 15.0% 5 12.8% 0 29.0% 1Next 6.4% 8 0.0% 0 0.0% 0 13.5% 1 0.0% 0 10.3% 2 31.3% 3 16.0% 5 0.0% 0 19.8% 1Amazon 5.0% 6 12.4% 1 0.0% 0 8.7% 0 0.0% 0 14.8% 3 0.0% 0 10.8% 3 0.0% 0 19.8% 1Debenhams 4.4% 6 0.0% 0 0.0% 0 13.5% 1 18.4% 2 0.0% 0 0.0% 0 0.0% 0 17.3% 0 0.0% 0Ebay 4.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.3% 0 0.0% 0JD Williams 3.8% 5 0.0% 0 0.0% 0 0.0% 0 15.2% 1 10.3% 2 0.0% 0 7.5% 2 0.0% 0 0.0% 0Damart 3.5% 5 12.4% 1 15.3% 1 8.7% 0 6.5% 1 0.0% 0 0.0% 0 0.0% 0 6.0% 0 0.0% 0Cotton Traders 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 47.6% 61 66.0% 6 68.1% 3 33.4% 1 59.9% 6 29.2% 7 29.7% 2 29.3% 9 19.9% 0 31.5% 1Weighted base: 128 10 5 4 9 22 8 31 2 5Sample: 132 8 8 9 10 11 3 14 8 8




Q07 Where do you do most of your household's shopping for furniture, floor coverings and household textiles? Excludes SFTs Bluewater 14.4% 124 16.3% 15 9.5% 4 33.2% 9 28.7% 16 17.2% 13 27.4% 16 21.6% 29 12.7% 2 15.3% 5Lakeside 13.9% 119 20.5% 19 25.0% 10 24.9% 7 23.6% 13 14.5% 11 26.3% 15 19.6% 26 20.0% 3 12.2% 4Dartford 9.0% 77 47.0% 44 30.7% 12 0.0% 0 9.1% 5 9.7% 7 12.6% 7 11.0% 15 0.0% 0 0.0% 0Gravesend 7.7% 66 5.3% 5 15.6% 6 10.5% 3 8.4% 5 29.9% 23 17.5% 10 24.5% 33 29.9% 5 10.5% 3Maidstone 7.4% 63 0.0% 0 1.9% 1 5.2% 1 15.2% 8 0.0% 0 8.2% 5 3.5% 5 6.7% 1 10.1% 3Gillingham Retail Park 7.3% 63 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.3% 2Gillingham 5.8% 49 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1Imperial Retail Park,

Gravesend 4.2% 36 0.0% 0 12.5% 5 14.0% 4 1.5% 1 22.0% 17 4.1% 2 14.2% 19 21.4% 3 0.0% 0

Horstead Retail Park 4.0% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham 3.7% 32 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1Rainham 3.0% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0Medway Valley Leisure

Park, Strood 2.9% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.8% 4

Strood Retail Park, Strood 2.5% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.4% 6Hempstead Valley 1.3% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dockside Outlet Centre 1.2% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres outside Survey

Area 1.2% 10 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 1 0.0% 0

Sittingbourne 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury 1.0% 8 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rochester 0.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1Strood 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 2Aylesford 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashford Designer Outlet 0.5% 5 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 1.9% 1 0.8% 1 0.0% 0 0.0% 0Orpington 0.5% 4 2.0% 2 0.0% 0 2.5% 1 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 13 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

South Aylesford Retail Park, Aylesford

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore, Wingfield Bank, Northfleet, Gravesend , DA11 8JH

0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 1.9% 1 2.5% 3 0.0% 0 0.0% 0


0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crayford 0.3% 3 2.0% 2 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0 0.0% 0ASDA Superstore, Imperial


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 3 0.0% 0 2.1% 3 0.0% 0 0.0% 0

Sevenoaks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 4.6% 2 0.0% 0 0.0% 0 0.0% 0 0.9% 0 0.0% 0Sittingbourne Retail Park, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Sittingbourne ASDA Superstore,

Crossways Boulevard, Greenhithe

0.3% 3 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Prospect Place Retail Park, Dartford

0.3% 2 2.2% 2 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bexleyheath 0.3% 2 1.9% 2 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 14 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Central London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 0 0.0% 0Sainsbury's Superstore,


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks Retail Park, Sevenoaks

0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Longfield 0.1% 1 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 8 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 2 0.0% 0 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Q07A Which internet / home delivery retailer do you use most often for your household's shopping for furniture, floor coverings and household textiles? (If internet please state.) Those who use the internet for their furniture, floor coverings and household textiles at Q07 Other 12.4% 17 36.9% 2 32.9% 3 0.0% 0 0.0% 0 0.0% 0 26.2% 2 8.5% 2 5.0% 0 0.0% 0John Lewis 10.3% 14 0.0% 0 13.0% 1 0.0% 0 0.0% 0 23.6% 4 0.0% 0 15.9% 4 8.2% 0 0.0% 0Argos 10.2% 14 0.0% 0 4.5% 0 0.0% 0 0.0% 0 12.1% 2 28.5% 3 17.5% 5 13.4% 1 11.2% 1Ebay 6.6% 9 0.0% 0 0.0% 0 0.0% 0 17.7% 1 12.1% 2 16.9% 2 13.7% 4 10.4% 1 0.0% 0DFS 4.0% 5 0.0% 0 10.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Amazon 3.9% 5 0.0% 0 0.0% 0 21.4% 1 11.4% 1 5.3% 1 0.0% 0 3.6% 1 12.7% 1 17.5% 1Next 3.0% 4 31.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.5% 1 0.0% 0Ikea 2.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer 0.7% 1 0.0% 0 0.0% 0 9.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 0 0.0% 0(Don't know / varies) 46.9% 65 32.0% 2 39.1% 3 69.2% 2 71.0% 5 46.9% 9 28.5% 3 40.9% 11 27.9% 2 71.3% 3Weighted base: 138 7 8 3 7 19 9 28 6 5Sample: 131 5 10 6 7 9 4 13 19 6




Q08 Where do you do most of your household's shopping for DIY and decorating goods? Excludes SFTs Gillingham Retail Park 19.6% 252 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3 1.3% 3 2.2% 1 16.8% 9Imperial Retail Park,

Gravesend 13.1% 168 0.7% 1 32.0% 19 57.8% 23 8.2% 7 48.6% 54 37.0% 31 43.5% 85 70.7% 18 1.6% 1

Dartford 11.6% 149 68.2% 85 41.5% 24 9.7% 4 27.1% 22 5.9% 7 6.1% 5 6.0% 12 0.0% 0 0.0% 0Gravesend 9.8% 126 0.0% 0 16.3% 10 20.9% 8 8.8% 7 39.7% 44 53.9% 46 45.8% 90 22.0% 5 0.8% 0Gillingham 9.4% 121 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.5% 3Strood Retail Park, Strood 5.9% 76 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 48.9% 25Medway Valley Leisure

Park, Strood 5.8% 74 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.4% 9

Chatham 5.6% 72 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1Prospect Place Retail Park,

Dartford 3.8% 49 29.4% 37 2.1% 1 3.0% 1 12.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Horstead Retail Park 3.0% 38 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0Rochester 1.7% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2Maidstone 1.4% 18 0.0% 0 0.0% 0 0.0% 0 5.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 1.1% 14 0.0% 0 0.0% 0 0.0% 0 16.4% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne 0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bluewater 0.8% 10 0.0% 0 1.4% 1 1.6% 1 0.8% 1 4.0% 4 0.0% 0 2.2% 4 3.2% 1 0.0% 0Other Centres outside Survey

Area 0.8% 10 0.7% 1 1.3% 1 0.0% 0 5.0% 4 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

B&Q, London Road, Larkfield

0.8% 10 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lakeside 0.6% 8 1.0% 1 5.4% 3 3.0% 1 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,

Aylesford 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1

Sittingbourne Retail Park, Sittingbourne

0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 5 0.0% 0 0.0% 0 0.0% 0 6.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Larkfield 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 4 0.3% 3 0.0% 0 0.0% 0 0.0% 0 4.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dockside Outlet Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 5 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0

Aylesford 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 3 0.1% 1 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1




Westfield Stratford City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Snodland 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1285 124 58 39 80 111 85 196 25 51Sample: 1266 86 88 85 81 50 39 89 94 85 Q08A Which internet / home delivery retailer do you use most often for your household's shopping for DIY and decorating goods? Those who use the internet for their DIY and decorating goods at Q08 B&Q 16.8% 2 0.0% 0 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ScrewFix 14.8% 1 0.0% 0 0.0% 0 100.0% 1 100.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 7.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 60.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 1Weighted base: 9 0 1 1 1 0 0 0 0 1Sample: 9 0 1 1 1 0 0 0 0 1




Q09 Where do you do most of your household's shopping for domestic appliances such as washing machines, fridges cookers and kettles? Excludes SFTs Bluewater 15.9% 153 25.2% 27 28.2% 11 55.4% 15 38.6% 25 23.1% 11 13.3% 9 17.3% 21 23.9% 4 21.9% 8Horstead Retail Park 15.7% 152 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 12.9% 9 7.6% 9 7.6% 1 13.1% 5Chatham 11.4% 110 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 2 3.7% 3 4.1% 5 2.0% 0 8.3% 3Rochester 6.7% 64 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 3 2.2% 3 2.7% 0 13.8% 5Gravesend 5.7% 55 1.1% 1 19.9% 8 16.7% 4 2.0% 1 19.7% 10 36.0% 26 29.3% 35 19.4% 3 1.1% 0Crayford 5.1% 49 27.5% 29 20.5% 8 9.5% 3 5.8% 4 10.1% 5 0.0% 0 4.1% 5 1.9% 0 0.0% 0Gillingham 4.1% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 2Dartford 4.0% 39 25.3% 27 15.7% 6 1.0% 0 4.0% 3 4.3% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0Gillingham Retail Park 3.7% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 3 0.0% 0 2.4% 3 1.9% 0 7.0% 2Lakeside 3.6% 35 4.3% 5 10.2% 4 10.0% 3 7.0% 4 13.7% 7 7.0% 5 9.7% 12 8.3% 1 3.2% 1Strood Retail Park, Strood 3.6% 35 0.0% 0 0.0% 0 2.2% 1 0.0% 0 4.4% 2 3.5% 2 3.9% 5 0.0% 0 14.9% 5Medway Valley Leisure

Park, Strood 3.3% 32 0.0% 0 0.0% 0 1.4% 0 0.0% 0 2.8% 1 0.0% 0 1.1% 1 7.0% 1 3.6% 1

Imperial Retail Park, Gravesend

2.4% 23 0.8% 1 2.4% 1 1.0% 0 1.3% 1 11.4% 6 10.8% 8 11.0% 13 16.8% 3 2.3% 1

Maidstone 1.7% 16 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 0 2.7% 1Sittingbourne 1.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hempstead Valley 1.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tower Retail Park, Crayford 1.5% 14 12.8% 13 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 1.4% 14 0.0% 0 0.0% 0 0.0% 0 21.3% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,

Aylesford 1.3% 12 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 1 0.0% 0


0.6% 6 0.0% 0 1.9% 1 2.9% 1 0.0% 0 0.0% 0 6.0% 4 3.6% 4 2.9% 0 0.0% 0


0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 4 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 3.4% 2 2.0% 2 0.0% 0 0.0% 0

Aylesford 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Orpington 0.3% 3 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks Retail Park,

Sevenoaks 0.2% 2 0.0% 0 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Larkfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Prospect Place Retail Park,

Dartford 0.2% 2 1.1% 1 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


Area - Zone 13 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore,


0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ashford Designer Outlet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1Other Centres inside Survey

Area - Zone 11 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London

Road, Swanley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0

Weighted base: 966 105 40 27 64 49 71 120 16 35Sample: 950 74 62 59 67 22 34 56 62 59 Q09A Which internet / home delivery retailer do you use most often for your household's shopping for domestic appliances such as washing machines, fridges, cookers and kettles? Those who use the internet for their domestic appliances at Q09 Appliances Online (AO) 18.5% 58 11.5% 2 12.1% 2 7.2% 1 7.6% 1 27.8% 13 11.1% 2 22.6% 16 35.1% 2 7.5% 1Currys 16.6% 52 16.4% 3 36.1% 6 18.2% 2 7.4% 1 23.5% 11 11.1% 2 19.6% 14 14.5% 1 9.7% 2John Lewis 8.8% 28 0.0% 0 4.9% 1 11.5% 1 3.5% 1 4.4% 2 26.1% 6 11.2% 8 9.2% 1 5.4% 1Amazon 7.3% 23 0.0% 0 4.5% 1 10.5% 1 16.3% 3 4.8% 2 12.1% 3 7.1% 5 0.0% 0 2.3% 0Other 5.9% 18 7.8% 1 0.0% 0 6.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.5% 2 7.1% 1Argos 5.2% 16 30.0% 5 9.1% 2 4.8% 1 0.0% 0 9.3% 4 5.3% 1 8.0% 6 0.0% 0 0.0% 0Direct from manufcturer 1.8% 6 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 4.6% 0 0.0% 0Asda 1.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 0 0.0% 0Sainsbury’s 1.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.6% 5 0.0% 0 6.6% 5 0.0% 0 0.0% 0Co-op 1.1% 4 0.0% 0 0.0% 0 8.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 31.6% 99 34.2% 5 33.3% 6 33.2% 4 60.3% 10 20.6% 10 34.3% 7 24.9% 17 5.1% 0 68.1% 12Weighted base: 314 15 17 12 17 47 22 69 7 18Sample: 303 10 23 23 17 22 9 31 23 26




Q10 Where do you do most of your household's shopping for TV, Hi-Fi, Radio, photographic and computer equipment? Excludes SFTs Bluewater 20.3% 212 29.7% 34 34.9% 16 59.3% 18 33.8% 23 44.0% 29 29.4% 19 36.8% 48 26.1% 5 20.9% 9Horstead Retail Park 13.6% 143 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.2% 9 7.0% 9 3.4% 1 12.3% 5Chatham 13.2% 138 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 4.0% 3 3.7% 5 4.7% 1 12.5% 5Rochester 7.5% 78 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.0% 6 4.4% 6 3.9% 1 21.1% 9Crayford 4.7% 49 24.1% 28 15.7% 7 6.8% 2 5.7% 4 7.4% 5 3.7% 2 5.6% 7 5.4% 1 0.0% 0Gravesend 3.8% 39 0.8% 1 16.0% 7 10.2% 3 1.9% 1 16.6% 11 17.0% 11 16.8% 22 18.3% 3 1.3% 1Lakeside 3.3% 35 3.4% 4 11.1% 5 11.3% 3 9.2% 6 7.7% 5 7.7% 5 7.7% 10 5.9% 1 2.8% 1Gillingham 3.1% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2Maidstone 3.1% 32 0.0% 0 1.1% 0 1.2% 0 4.0% 3 0.0% 0 3.7% 2 1.8% 2 0.0% 0 1.3% 1Dartford 3.0% 31 16.9% 19 10.8% 5 0.9% 0 5.6% 4 3.2% 2 0.0% 0 1.6% 2 0.0% 0 0.0% 0Gillingham Retail Park 2.8% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 3 0.0% 0 2.2% 3 1.7% 0 2.3% 1Medway Valley Leisure

Park, Strood 2.3% 24 0.0% 0 0.8% 0 3.0% 1 0.0% 0 4.1% 3 0.0% 0 2.1% 3 6.9% 1 5.1% 2

Sevenoaks 2.1% 22 1.6% 2 0.0% 0 0.0% 0 20.5% 14 0.0% 0 3.7% 2 1.8% 2 0.0% 0 0.0% 0Hempstead Valley 2.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0Strood Retail Park, Strood 1.9% 20 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 3.8% 2 1.9% 2 0.0% 0 8.3% 3Tower Retail Park, Crayford 1.7% 18 14.0% 16 0.0% 0 2.0% 1 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,

Aylesford 1.4% 15 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham 1.2% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1Sittingbourne 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,


1.0% 10 1.0% 1 1.9% 1 0.0% 0 0.9% 1 6.3% 4 3.7% 2 5.0% 7 0.0% 0 1.0% 0


0.9% 9 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 3.6% 1 0.0% 0


0.9% 9 0.0% 0 1.9% 1 3.4% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 16.4% 3 1.9% 1


0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aylesford 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Gillingham Kent

Extra, Courteney Road, Gillingham, ME8 0GX

0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bexleyheath 0.4% 4 1.8% 2 2.3% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial


0.3% 4 2.2% 3 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





0.2% 2 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 2 0.0% 0 1.6% 2 0.0% 0 0.0% 0

Ashford Designer Outlet 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, 387


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Central London 0.2% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.0% 0ASDA Superstore,


0.2% 2 0.8% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Orpington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London

Road, Swanley 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Larkfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0Strood Superstore, Charles

Street, Strood, ME2 2DE 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1

Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Living, Saint Peter's


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Q10A Which internet / home delivery retailer do you use most often for your household's shopping for TV, Hi-Fi, radio, photographic and computer equipment? Those who use the internet for their TV, Hi-Fi, Radio, photographic and computer equipment at Q10 Currys 16.7% 34 0.0% 0 27.3% 3 9.7% 1 8.8% 1 7.1% 2 20.1% 2 10.6% 5 9.3% 0 21.5% 3Amazon 13.0% 26 0.0% 0 30.2% 3 8.2% 1 25.1% 4 6.5% 2 27.3% 3 12.1% 5 19.0% 1 10.4% 1John Lewis 9.0% 18 17.7% 1 0.0% 0 25.3% 2 0.0% 0 7.1% 2 0.0% 0 5.2% 2 9.3% 0 7.1% 1Appliances Online (AO) 6.5% 13 17.7% 1 8.1% 1 0.0% 0 0.0% 0 13.8% 4 0.0% 0 10.1% 4 16.4% 1 0.0% 0Direct from manufcturer 3.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 2 0.0% 0 5.2% 2 6.1% 0 6.9% 1Argos 2.7% 5 0.0% 0 0.0% 0 3.6% 0 0.0% 0 7.1% 2 9.6% 1 7.8% 3 0.0% 0 0.0% 0Other 2.6% 5 0.0% 0 0.0% 0 0.0% 0 8.8% 1 6.5% 2 0.0% 0 4.8% 2 23.5% 1 0.0% 0Ebay 1.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.2% 3 0.0% 0 7.5% 3 0.0% 0 0.0% 0Tesco 1.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 43.2% 88 64.6% 3 34.3% 4 53.1% 4 57.2% 8 34.4% 11 43.0% 5 36.7% 16 16.4% 1 54.0% 7Weighted base: 204 5 10 7 14 32 12 44 5 13Sample: 210 4 14 15 14 15 5 20 18 17




Q11 At which centre or store do you do most of your household's shopping on goods for personal care, such as soaps, beauty products, medical goods? Excludes SFTs Gravesend 13.3% 175 1.0% 1 19.6% 11 30.9% 13 3.8% 3 52.1% 54 67.3% 66 59.5% 120 45.1% 11 4.1% 2Chatham 12.2% 161 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 4Bluewater 11.5% 151 21.0% 26 35.6% 20 32.4% 13 26.9% 21 10.6% 11 9.6% 9 10.1% 20 19.0% 5 11.1% 6Gillingham 9.1% 120 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2Hempstead Valley 8.2% 108 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2Dartford 5.4% 71 49.6% 62 7.4% 4 0.7% 0 5.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 4.8% 63 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 33.5% 17ASDA Superstore, Imperial


3.9% 51 2.0% 3 12.1% 7 6.9% 3 0.0% 0 20.5% 21 10.0% 10 15.4% 31 19.5% 5 1.8% 1


3.0% 40 4.5% 6 4.7% 3 11.6% 5 2.5% 2 12.7% 13 2.5% 2 7.7% 16 10.1% 3 0.0% 0


2.5% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.3% 30 14.4% 18 16.6% 9 3.0% 1 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham 2.2% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1Rochester 2.1% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 3Tesco Gillingham Kent


2.0% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1

Maidstone 1.9% 25 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1Sainsbury's Superstore,


1.3% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1

Strood Retail Park, Strood 1.2% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 3Imperial Retail Park,

Gravesend 1.2% 16 1.6% 2 0.0% 0 4.1% 2 0.0% 0 0.0% 0 10.7% 10 5.2% 10 1.3% 0 0.0% 0


1.1% 15 1.7% 2 0.0% 0 0.0% 0 9.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0

Sittingbourne 1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 1.1% 14 0.0% 0 0.0% 0 0.0% 0 17.5% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 4 0.7% 9 0.0% 0 0.0% 0 0.0% 0 11.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gillingham Retail Park 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood Superstore, Charles

Street, Strood, ME2 2DE 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2




Morrisons, Coldharbour Road, Northfleet, Gravesend

0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 2.1% 4 4.2% 1 0.0% 0

Swanley 0.4% 6 0.7% 1 0.0% 0 0.0% 0 6.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Snodland 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 4 3.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.8% 4


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Meopham 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield 0.2% 3 0.0% 0 0.0% 0 2.1% 1 3.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill


0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

West Malling 0.2% 3 0.0% 0 1.4% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London

Road, Swanley 0.2% 3 0.0% 0 0.0% 0 0.0% 0 3.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 3 0.0% 0 0.0% 0 6.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bromley 0.1% 2 0.0% 0 0.0% 0 1.9% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dockside Outlet Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 0.1% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne Retail Park,

Sittingbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 1318 126 56 41 79 104 98 202 25 51Sample: 1304 88 85 88 84 47 45 92 93 82 Q11A Which internet / home delivery retailer do you use most often for your household's shopping for personal care, such as soaps, beauty products, medical goods? Those who use the internet for their personal care and luxury goods shopping at Q11 Tesco 24.1% 12 0.0% 0 66.7% 3 0.0% 0 28.1% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1 10.2% 0Other 20.3% 10 47.2% 2 20.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.2% 0QVC 16.7% 9 30.4% 1 0.0% 0 0.0% 0 0.0% 0 65.8% 4 0.0% 0 48.0% 4 0.0% 0 45.4% 2Asda 13.4% 7 0.0% 0 0.0% 0 47.2% 1 43.7% 1 34.2% 2 0.0% 0 25.0% 2 25.0% 0 0.0% 0Sainsbury’s 5.0% 3 0.0% 0 12.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.8% 1Avon 3.8% 2 0.0% 0 0.0% 0 22.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Boots 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 0 0.0% 0(Don't know / varies) 14.6% 8 22.4% 1 0.0% 0 30.4% 0 28.1% 1 0.0% 0 100.0% 2 27.0% 2 0.0% 0 20.4% 1Weighted base: 52 4 4 1 3 7 2 9 1 4Sample: 56 3 5 3 3 3 1 4 4 7




Q12 At which centre or store do you do most of your household's shopping on goods for recreational and luxury goods including books, games, sports, pets and pet products, bicycles, jewellery? Excludes SFTs Bluewater 31.1% 233 30.2% 24 71.9% 29 72.0% 15 55.1% 21 39.7% 24 55.0% 33 47.3% 57 40.1% 5 38.9% 10Chatham 13.9% 104 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 19.1% 5Gravesend 8.1% 60 0.0% 0 8.5% 3 12.5% 3 12.5% 5 34.3% 21 29.8% 18 32.1% 39 22.6% 3 6.4% 2Gillingham 6.5% 49 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 1Hempstead Valley 5.4% 41 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 1.5% 0Dartford 5.1% 38 39.6% 32 2.8% 1 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone 3.8% 29 0.0% 0 0.0% 0 0.0% 0 4.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 1ASDA Superstore, Imperial


2.6% 19 3.2% 3 4.1% 2 7.4% 2 1.6% 1 8.1% 5 11.1% 7 9.6% 12 6.4% 1 1.5% 0

Strood Retail Park, Strood 1.9% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 4.5% 1Lakeside 1.9% 14 2.3% 2 2.0% 1 1.8% 0 0.0% 0 8.4% 5 0.0% 0 4.3% 5 2.3% 0 4.2% 1Gillingham Retail Park 1.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Gillingham Kent


1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Horstead Retail Park 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0Crayford 1.3% 10 7.3% 6 3.8% 2 0.0% 0 0.0% 0 3.4% 2 0.0% 0 1.7% 2 2.5% 0 0.0% 0ASDA Superstore, 387


1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strood 1.2% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 3.5% 1Rochester 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 0 3.1% 1Sittingbourne 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 1.0% 7 1.5% 1 0.0% 0 0.0% 0 3.7% 1 0.0% 0 4.0% 2 2.0% 2 0.0% 0 0.0% 0Tower Retail Park, Crayford 0.9% 6 8.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 0.8% 6 0.0% 0 0.0% 0 0.0% 0 15.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1


0.7% 5 3.2% 3 7.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 5 0.0% 0 0.0% 0 4.6% 1 0.0% 0 2.2% 1 0.0% 0 1.1% 1 6.0% 1 0.0% 0


0.6% 4 2.3% 2 0.0% 0 1.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1


0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2 0.0% 0 1.9% 2 6.6% 1 0.0% 0

Ashford Designer Outlet 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0Westfield Stratford City 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Dockside Outlet Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Aylesford 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,

Aylesford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Canterbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne Retail Park,

Sittingbourne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 0 0.0% 0


Area - Zone 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Longfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 749 80 40 21 39 61 60 121 13 27Sample: 704 53 59 46 40 27 28 55 49 41 Q12A Which internet / home delivery retailer do you use most often for your household's shopping for recreational goods? Those who use the internet for their recreational goods shopping at Q12 Amazon 63.5% 210 73.2% 16 46.0% 5 71.4% 11 50.3% 11 63.3% 21 57.9% 12 61.2% 33 70.8% 5 71.7% 14Ebay 5.5% 18 15.6% 3 8.3% 1 0.0% 0 3.7% 1 9.6% 3 0.0% 0 5.8% 3 0.0% 0 10.1% 2Other 4.0% 13 0.0% 0 0.0% 0 4.0% 1 6.3% 1 6.5% 2 0.0% 0 3.9% 2 12.0% 1 0.0% 0Tesco 0.9% 3 0.0% 0 10.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 26.1% 86 11.2% 2 35.3% 4 24.5% 4 39.8% 9 20.6% 7 42.1% 9 29.1% 16 17.2% 1 18.2% 4Weighted base: 331 21 10 15 22 32 21 54 8 20Sample: 319 16 12 31 22 15 9 24 27 30




Q13 Which of the following centres do you visit most often? [PR] Chatham 14.1% 211 9.3% 13 0.0% 0 2.5% 1 1.8% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1 15.3% 9Gravesend 26.4% 396 16.3% 23 74.6% 49 70.0% 32 32.5% 31 89.2% 107 91.0% 97 90.1% 203 76.3% 20 7.8% 5Gillingham 5.8% 87 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 1.9% 1Rainham 2.0% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1Hempstead Valley Shopping

Centre 21.0% 315 1.5% 2 0.6% 0 0.0% 0 3.5% 3 0.0% 0 0.0% 0 0.0% 0 5.2% 1 11.4% 7

Rochester 3.0% 46 1.3% 2 0.0% 0 4.6% 2 1.3% 1 0.0% 0 1.1% 1 0.5% 1 1.5% 0 6.9% 4Strood 9.5% 143 0.0% 0 1.2% 1 0.0% 0 1.3% 1 1.8% 2 0.0% 0 1.0% 2 4.0% 1 45.2% 27(Don't visit any of these) 18.2% 273 71.7% 102 23.6% 15 22.9% 10 59.5% 56 9.0% 11 7.9% 8 8.5% 19 9.6% 3 10.1% 6Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 Q14 How often do you shop in (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Daily 2.7% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 4.6% 4 3.3% 7 1.3% 0 0.0% 05-6 times a week 1.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 5 0.0% 0 2.2% 5 0.0% 0 0.0% 04 times a week 1.4% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 4 0.0% 0 1.8% 4 1.3% 0 0.0% 03 times a week 3.5% 43 0.0% 0 1.5% 1 2.5% 1 1.6% 1 4.1% 4 6.3% 6 5.1% 11 0.8% 0 1.7% 1Twice a week 12.0% 147 5.1% 2 7.0% 3 9.7% 3 0.0% 0 7.4% 8 5.5% 5 6.5% 13 14.2% 3 8.9% 5Once a week 36.4% 447 7.4% 3 29.6% 15 29.1% 10 10.2% 4 36.9% 40 35.0% 34 36.0% 74 35.1% 8 43.1% 23Once every 2 weeks 17.2% 211 13.5% 5 20.4% 10 24.1% 8 21.3% 8 18.6% 20 21.8% 21 20.1% 42 18.4% 4 23.8% 13Once a month 15.1% 186 21.9% 9 21.9% 11 16.3% 6 38.8% 15 19.2% 21 16.6% 16 18.0% 37 20.1% 5 10.9% 6Less often 8.5% 105 52.2% 21 19.5% 10 13.8% 5 28.2% 11 4.2% 5 2.5% 2 3.4% 7 8.9% 2 5.8% 3Never 0.8% 10 0.0% 0 0.0% 0 4.5% 2 0.0% 0 0.0% 0 1.2% 1 0.6% 1 0.0% 0 1.7% 1(Don't know / varies) 1.4% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 6 3.1% 6 0.0% 0 4.0% 2Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89




Q15 What is usually the main purpose of your trip to (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Food shopping 46.5% 571 19.6% 8 38.4% 19 22.3% 8 35.5% 14 50.1% 55 65.9% 64 57.5% 119 35.8% 9 53.7% 29Non-food shopping 35.6% 437 51.4% 21 38.5% 19 45.2% 16 33.7% 13 24.3% 26 30.2% 30 27.1% 56 27.6% 7 31.1% 17Daytime eating / drinking 2.2% 27 4.6% 2 0.7% 0 0.0% 0 3.7% 1 2.0% 2 0.0% 0 1.0% 2 5.7% 1 0.0% 0Evening eating / drinking 0.4% 4 0.0% 0 1.5% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1Financial services 6.4% 79 0.0% 0 12.3% 6 18.0% 6 6.6% 3 14.8% 16 1.6% 2 8.5% 18 16.9% 4 6.4% 3Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Window shopping /

browsing 1.8% 22 3.0% 1 0.0% 0 1.6% 1 3.1% 1 0.0% 0 0.0% 0 0.0% 0 8.7% 2 2.3% 1

Work 1.4% 17 9.3% 4 0.0% 0 0.0% 0 1.6% 1 4.2% 5 0.0% 0 2.2% 5 1.3% 0 0.0% 0Leisure activity 0.9% 11 0.0% 0 0.7% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medical appointment 0.7% 8 2.2% 1 0.0% 0 4.0% 1 3.7% 1 2.1% 2 0.0% 0 1.1% 2 0.0% 0 0.0% 0Personal service 1.0% 12 0.0% 0 1.7% 1 2.9% 1 1.6% 1 2.6% 3 0.0% 0 1.4% 3 0.0% 0 1.5% 1Visiting friends and family 1.0% 12 6.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.6% 1 3.8% 1 2.3% 1Visit library 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 2.2% 27 3.0% 1 6.2% 3 1.6% 1 10.5% 4 0.0% 0 1.2% 1 0.6% 1 0.0% 0 0.0% 0Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89 Q16 Why else do you visit (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Food shopping 13.3% 164 7.4% 3 20.4% 10 8.4% 3 14.6% 6 10.1% 11 6.1% 6 8.2% 17 12.8% 3 17.7% 10Non-food shopping 32.3% 397 9.8% 4 24.5% 12 18.8% 7 38.9% 15 38.9% 42 27.8% 27 33.7% 70 37.7% 9 20.1% 11Daytime eating / drinking 7.7% 94 10.4% 4 3.9% 2 3.3% 1 3.1% 1 4.0% 4 11.4% 11 7.5% 16 3.8% 1 1.7% 1Evening eating / drinking 2.2% 26 0.0% 0 4.9% 2 1.0% 0 0.0% 0 3.9% 4 0.0% 0 2.1% 4 2.2% 1 1.5% 1Financial services 10.2% 125 0.0% 0 12.9% 6 13.1% 5 8.0% 3 11.1% 12 16.2% 16 13.5% 28 14.0% 3 7.8% 4Other 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Window shopping /

browsing 0.5% 7 2.2% 1 0.0% 0 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0

Work 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 4 0.0% 0 1.8% 4 4.3% 1 0.0% 0Leisure activity 2.6% 32 15.3% 6 0.0% 0 4.2% 1 3.3% 1 4.1% 4 0.0% 0 2.2% 4 3.0% 1 0.0% 0Medical appointment 0.4% 5 0.0% 0 0.7% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0Personal service 1.0% 12 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Visiting friends and family 1.0% 13 6.0% 2 0.0% 0 4.9% 2 1.6% 1 2.1% 2 0.0% 0 1.1% 2 1.4% 0 0.0% 0Visit library 0.6% 7 0.0% 0 0.7% 0 4.7% 2 0.0% 0 2.1% 2 1.2% 1 1.7% 3 0.0% 0 0.0% 0(No other reason) 41.7% 512 57.9% 23 47.0% 24 45.4% 16 44.5% 17 34.6% 38 48.3% 47 41.1% 85 31.6% 8 54.9% 30Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89




Q17 How often do you visit (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Daily 4.3% 53 0.0% 0 1.5% 1 0.0% 0 0.0% 0 8.3% 9 9.1% 9 8.7% 18 2.5% 1 0.0% 05-6 times a week 1.3% 15 4.6% 2 0.0% 0 1.6% 1 0.0% 0 4.2% 5 0.0% 0 2.2% 5 1.7% 0 0.0% 04 times a week 1.7% 21 5.1% 2 0.0% 0 2.2% 1 0.0% 0 3.3% 4 0.0% 0 1.8% 4 0.0% 0 0.0% 03 times a week 3.7% 46 0.0% 0 0.0% 0 4.5% 2 0.0% 0 2.1% 2 7.0% 7 4.4% 9 7.8% 2 2.2% 1Twice a week 11.3% 138 2.2% 1 6.9% 3 10.7% 4 4.9% 2 3.2% 3 12.3% 12 7.5% 16 14.1% 3 13.3% 7Once a week 29.5% 362 2.2% 1 19.8% 10 27.3% 10 8.5% 3 36.0% 39 32.6% 32 34.4% 71 23.4% 6 37.2% 20Once every 2 weeks 14.1% 173 13.5% 5 15.1% 8 20.9% 7 11.7% 4 18.5% 20 11.0% 11 14.9% 31 14.9% 4 19.2% 10Once a month 14.8% 182 26.9% 11 21.9% 11 20.0% 7 21.9% 8 13.2% 14 13.8% 13 13.5% 28 18.7% 4 9.4% 5Less often 10.5% 129 43.3% 17 16.1% 8 11.1% 4 27.3% 10 4.2% 5 2.7% 3 3.5% 7 11.6% 3 9.0% 5(Don't know / varies) 8.8% 108 2.2% 1 18.6% 9 1.7% 1 25.7% 10 7.1% 8 11.6% 11 9.2% 19 5.3% 1 9.8% 5Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89




Q18 What do you like about (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Close to home 35.4% 434 2.2% 1 39.8% 20 27.7% 10 18.9% 7 41.5% 45 41.3% 40 41.4% 86 34.2% 8 37.6% 21Nothing / very little 26.3% 323 31.6% 13 16.4% 8 34.4% 12 29.7% 11 46.4% 51 31.8% 31 39.5% 82 34.6% 8 29.8% 16Easy to park 9.4% 116 5.2% 2 11.3% 6 3.6% 1 8.7% 3 4.1% 4 0.0% 0 2.2% 4 4.4% 1 8.3% 5Good range of chain / well

known stores 8.5% 105 11.3% 5 9.8% 5 2.1% 1 3.7% 1 2.1% 2 2.7% 3 2.4% 5 1.8% 0 5.2% 3

Free / cheap parking 6.9% 85 0.0% 0 0.0% 0 0.8% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 0 0.7% 0Attractive environment 6.6% 81 12.0% 5 7.3% 4 8.1% 3 14.1% 5 3.9% 4 8.4% 8 6.1% 13 6.1% 1 6.9% 4Good range of non-food

shops 6.2% 76 6.9% 3 12.8% 6 5.4% 2 7.6% 3 2.1% 2 0.0% 0 1.1% 2 7.2% 2 6.2% 3

Compact/easy to get around 3.9% 48 3.0% 1 0.0% 0 3.5% 1 0.0% 0 0.0% 0 4.9% 5 2.3% 5 2.6% 1 6.2% 3Historic environment 2.4% 30 6.9% 3 0.7% 0 3.7% 1 0.0% 0 0.0% 0 3.6% 4 1.7% 4 0.0% 0 1.6% 1Good quality of shops 2.4% 29 2.2% 1 3.9% 2 0.0% 0 0.0% 0 1.9% 2 0.0% 0 1.0% 2 1.2% 0 4.4% 2Good range of specialist /

independent stores 2.0% 24 6.9% 3 0.7% 0 2.2% 1 3.3% 1 2.1% 2 0.0% 0 1.1% 2 4.3% 1 1.6% 1

Good foodstores 1.8% 22 0.0% 0 0.0% 0 0.0% 0 2.1% 1 4.2% 5 1.6% 2 3.0% 6 3.9% 1 2.7% 1Covered shopping area 1.7% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Familiarity / habit 1.5% 18 0.0% 0 1.5% 1 1.0% 0 0.0% 0 0.0% 0 3.6% 4 1.7% 4 4.4% 1 1.5% 1Good layout / shops close

together 1.3% 16 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.7% 1

Everything 1.2% 14 0.0% 0 2.5% 1 2.6% 1 1.6% 1 0.0% 0 1.2% 1 0.6% 1 1.2% 0 1.0% 1Presence of specific retailer -

Marks & Spencer 1.1% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0

Safe / secure 1.1% 14 0.0% 0 0.7% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.7% 0Good places to eat 1.0% 12 0.0% 0 0.0% 0 0.0% 0 1.6% 1 2.1% 2 3.3% 3 2.7% 6 3.6% 1 0.0% 0Good bus service / accessible

public transport 1.0% 12 2.2% 1 1.2% 1 0.0% 0 4.2% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Presence of specific retailer 0.9% 12 4.8% 2 1.7% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 0 2.4% 1Close to work / en route to

work 0.9% 11 4.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 2 1.2% 2 0.0% 0 0.0% 0

Clean / litter free 0.8% 10 0.0% 0 1.0% 0 1.6% 1 2.1% 1 0.0% 0 2.5% 2 1.2% 2 1.3% 0 0.0% 0Good leisure facilities (e.g.

leisure centres, cinema, health and fitness clubs, arts centres etc.)

0.7% 9 5.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 1.6% 3 0.0% 0 0.0% 0

Easily accessible by foot / cycle

0.7% 9 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Not too busy or crowded 0.7% 9 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.7% 0Good range of services (e.g.

bank, library, hairdresser etc.)

0.7% 9 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 1.9% 1

Presence of specific retailer - Primark

0.7% 8 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.1% 2 2.7% 3 2.4% 5 1.7% 0 1.0% 1

Good market 0.6% 7 4.8% 2 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Pedestrianised areas 0.5% 6 0.0% 0 2.3% 1 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Presence of specific retailer - Debenhams

0.5% 6 0.0% 0 0.0% 0 1.6% 1 3.3% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0

Riverside environment 0.5% 6 5.1% 2 0.0% 0 2.6% 1 0.0% 0 0.0% 0 2.7% 3 1.3% 3 0.0% 0 0.0% 0Presence of specific retailer -

Wilkinsons 0.4% 5 0.0% 0 0.0% 0 1.6% 1 0.0% 0 2.1% 2 2.7% 3 2.4% 5 0.0% 0 0.0% 0

Library 0.3% 4 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Presence of specific retailer -

Sainsbury's 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Accessible by rail 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 1.6% 3 0.0% 0 0.0% 0Low or discount prices 0.3% 3 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 2.7% 3 1.3% 3 0.0% 0 0.0% 0Good for a day out 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1Good road access 0.2% 2 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good pubs / bars 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0Shops selling local or

fairtrade produce 0.1% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Good facilities (e.g. seating, toilets)

0.1% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 1.3% 16 4.6% 2 1.2% 1 0.0% 0 4.9% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.7% 0Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89




Q19 What do you dislike about (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Nothing 48.5% 596 61.3% 25 52.7% 26 32.0% 11 39.3% 15 30.2% 33 23.4% 23 27.0% 56 37.9% 9 51.5% 28Not enough choice of shops 12.8% 158 10.2% 4 7.8% 4 17.7% 6 4.9% 2 16.8% 18 26.9% 26 21.6% 45 28.5% 7 14.9% 8Poor environment 6.4% 79 4.6% 2 7.2% 4 5.3% 2 13.1% 5 8.8% 10 9.4% 9 9.0% 19 5.9% 1 1.7% 1Unsafe / poor security /

dangerous 5.5% 68 4.6% 2 5.2% 3 6.0% 2 2.1% 1 8.4% 9 17.8% 17 12.8% 27 5.6% 1 7.3% 4

Poor quality shops 4.4% 54 0.0% 0 1.5% 1 7.6% 3 5.0% 2 6.1% 7 7.6% 7 6.8% 14 8.6% 2 1.7% 1Too many shops of one type

- discount retailers (e.g. charity shops and £ shops)

4.0% 49 0.0% 0 1.0% 0 10.1% 4 0.0% 0 7.4% 8 17.2% 17 12.0% 25 8.9% 2 0.0% 0

Not enough clothes shops 4.0% 49 0.0% 0 3.1% 2 4.9% 2 0.0% 0 7.4% 8 0.0% 0 3.9% 8 21.6% 5 6.3% 3Vandals / hooligans 3.9% 48 9.3% 4 1.5% 1 1.7% 1 1.6% 1 12.8% 14 0.0% 0 6.8% 14 11.3% 3 0.7% 0Too many vacant units 3.6% 44 0.0% 0 3.9% 2 13.1% 5 10.7% 4 0.0% 0 5.9% 6 2.8% 6 7.0% 2 0.0% 0Cost of parking 3.0% 37 0.0% 0 4.4% 2 10.7% 4 8.5% 3 8.4% 9 6.8% 7 7.7% 16 6.9% 2 4.0% 2Lack of parking 3.0% 37 9.8% 4 0.0% 0 5.4% 2 2.1% 1 4.2% 5 0.0% 0 2.2% 5 0.8% 0 5.9% 3Everything 3.0% 36 0.0% 0 1.5% 1 1.0% 0 7.9% 3 0.0% 0 8.4% 8 4.0% 8 0.0% 0 3.0% 2Litter / dirty / dogs 2.8% 35 4.6% 2 3.3% 2 1.8% 1 4.5% 2 0.0% 0 2.3% 2 1.1% 2 1.4% 0 0.7% 0Traffic congestion 2.2% 27 0.0% 0 3.2% 2 0.0% 0 1.6% 1 2.1% 2 3.3% 3 2.7% 6 0.0% 0 6.7% 4Not enough supermarket/

food shops 2.0% 24 0.0% 0 3.6% 2 4.0% 1 0.0% 0 6.1% 7 2.7% 3 4.5% 9 7.0% 2 0.0% 0

No department store 1.6% 19 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 3.3% 3 1.6% 3 5.0% 1 0.7% 0Shops are too busy 0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1Uneven paving 0.4% 5 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too many shops of one type

- betting shops 0.4% 5 0.0% 0 0.0% 0 0.8% 0 0.0% 0 2.1% 2 0.0% 0 1.1% 2 1.4% 0 0.0% 0

Difficult to cross streets 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 1.6% 3 0.0% 0 0.0% 0Poor bus service to centre 0.3% 4 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0Awkward car parks (layout) 0.3% 4 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Prices too high 0.3% 3 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Centre very windy 0.2% 3 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Too few pubs, eating places

etc. 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0

Difficult to get to 0.2% 3 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Short opening hours/ no

facilities on Sundays 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lack of leisure, sports or cultural facilities

0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 0.0% 0

Few traffic free areas 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0Poor facilities (e.g. seating,

toilets) 0.1% 1 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Too few service businesses (e.g. banks / building societies)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0

Lack of covered shopping area

0.1% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




(Don't know) 1.9% 24 4.6% 2 3.9% 2 1.7% 1 3.3% 1 2.1% 2 2.7% 3 2.4% 5 3.1% 1 0.0% 0Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89




Q20 How do you think (CENTRE MENTIONED AT Q13) Town Centre could be improved? [MR] Those who mentioned a centre at Q13 No need to improve 26.4% 325 43.9% 18 18.0% 9 15.9% 6 27.7% 11 12.4% 14 15.2% 15 13.8% 28 14.7% 4 29.5% 16Better choice of shops 17.1% 210 8.0% 3 16.6% 8 15.9% 6 18.1% 7 24.0% 26 32.1% 31 27.8% 57 18.0% 4 13.4% 7More large shops/department

stores 12.9% 159 0.0% 0 6.0% 3 13.9% 5 5.0% 2 31.6% 34 18.9% 19 25.6% 53 29.6% 7 5.8% 3

Better quality shops 7.6% 93 2.2% 1 14.1% 7 13.1% 5 6.7% 3 15.1% 16 17.6% 17 16.2% 34 16.5% 4 3.4% 2Improve appearance /

environment 5.9% 73 4.6% 2 4.3% 2 5.9% 2 6.0% 2 4.1% 4 11.4% 11 7.6% 16 8.6% 2 5.5% 3

More car parking 4.9% 60 5.2% 2 5.5% 3 11.6% 4 7.6% 3 4.2% 5 1.9% 2 3.1% 6 3.5% 1 13.1% 7Better maintenance /

cleanliness 4.5% 56 0.0% 0 3.6% 2 1.8% 1 6.0% 2 0.0% 0 5.1% 5 2.4% 5 4.2% 1 5.9% 3

Introduce a named retailer - Marks & Spencer

4.1% 51 2.2% 1 6.2% 3 11.2% 4 5.3% 2 14.5% 16 10.7% 10 12.7% 26 5.8% 1 1.0% 1

Totally regenerate the centre 3.7% 45 0.0% 0 7.0% 4 8.8% 3 0.0% 0 1.2% 1 6.7% 7 3.8% 8 0.0% 0 2.1% 1Improve security, including

CCTV 3.0% 37 4.6% 2 5.3% 3 5.5% 2 6.6% 3 5.9% 6 3.6% 4 4.8% 10 4.4% 1 2.8% 2

Introduce a named retailer 2.9% 36 3.0% 1 0.0% 0 1.0% 0 0.0% 0 3.9% 4 0.0% 0 2.0% 4 0.0% 0 2.5% 1Cheaper parking 2.5% 31 0.0% 0 3.6% 2 4.4% 2 8.5% 3 6.3% 7 6.8% 7 6.5% 14 1.4% 0 3.5% 2More supermarkets / food

shops 2.3% 28 0.0% 0 1.0% 0 4.8% 2 0.0% 0 4.2% 5 2.5% 2 3.4% 7 13.6% 3 0.7% 0

Fewer vacant units 1.3% 16 0.0% 0 2.2% 1 6.1% 2 1.6% 1 1.2% 1 4.0% 4 2.6% 5 0.6% 0 0.0% 0Free parking 1.3% 16 0.0% 0 1.0% 0 2.2% 1 3.3% 1 4.2% 5 0.0% 0 2.2% 5 2.6% 1 1.7% 1Greater choice of

independent retailers 1.2% 15 0.0% 0 0.7% 0 0.0% 0 0.0% 0 1.9% 2 1.2% 1 1.6% 3 1.2% 0 2.1% 1

Improve signposting in centre

1.0% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.0% 2 0.0% 0 0.7% 0

More/better seating, toilets 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Improve bus services / access 0.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 1.1% 2 2.2% 1 0.7% 0Better facilities for

pedestrians (including pedestrian crossings)

0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1

More pubs, restaurants, cafes 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0More traffic free areas

/pedestrianisation 0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2

More leisure, sports or cultural facilities

0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 2.7% 3 1.9% 4 4.4% 1 0.0% 0

Better facilities for youth 0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 3 1.3% 3 1.2% 0 0.0% 0More disabled parking 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longer midweek opening

hours/more evening activities

0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.7% 1 0.0% 0 0.0% 0

More banks / building societies

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0

Better market 0.1% 1 2.2% 1 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longer opening hours on 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0




Sunday (Don't know) 12.9% 159 23.9% 10 22.7% 11 7.5% 3 10.3% 4 7.2% 8 11.1% 11 9.1% 19 16.4% 4 15.3% 8Weighted base: 1228 40 50 35 38 109 98 207 24 54Sample: 1198 31 78 76 37 49 46 95 90 89 Q21 Do you take part in any of the following leisure or cultural activities? [MR/PR] Daytime Cafes/Restaurants 39.0% 585 38.5% 55 27.7% 18 39.9% 18 42.9% 41 54.0% 65 41.8% 44 48.3% 109 43.4% 11 30.6% 19Evening Restaurants 46.4% 696 45.2% 64 52.1% 34 61.5% 28 50.8% 48 52.8% 63 66.6% 71 59.3% 134 67.6% 18 48.5% 29Pubs/Clubs 33.5% 503 29.4% 42 37.7% 25 41.7% 19 46.3% 44 45.9% 55 27.4% 29 37.2% 84 41.5% 11 33.6% 20Cinema 54.2% 813 50.1% 71 52.4% 34 61.0% 28 54.4% 52 74.1% 89 70.7% 75 72.5% 164 65.4% 17 46.1% 28Children's Soft Play Venues 9.5% 142 6.7% 10 9.9% 6 8.7% 4 5.9% 6 12.9% 15 11.1% 12 12.1% 27 20.8% 5 4.8% 3Entertainment venues

(10-pin bowling, ice skating, bingo, etc.)

22.0% 330 16.8% 24 23.4% 15 27.8% 13 17.3% 16 50.8% 61 35.2% 37 43.5% 98 42.7% 11 12.2% 7

Health and fitness clubs (gyms, leisure centres, swimming pools, etc.)

22.5% 338 19.5% 28 20.3% 13 28.2% 13 25.3% 24 28.4% 34 25.8% 27 27.1% 61 28.3% 7 20.7% 13

Theatres / museums / arts centres / art galleries

41.9% 629 43.2% 61 41.6% 27 40.8% 19 51.6% 49 44.6% 53 47.2% 50 45.8% 103 43.5% 11 35.7% 22

(None of these) 15.2% 228 16.6% 24 10.4% 7 13.6% 6 15.4% 15 6.6% 8 5.7% 6 6.2% 14 11.9% 3 19.2% 12Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100




Q22 What town centre do you visit most often for daytime cafes / restaurants? Those who visit daytime cafés / restaurants at Q21 Bluewater 18.8% 110 29.9% 16 45.5% 8 39.0% 7 19.4% 8 34.6% 22 28.4% 13 32.1% 35 25.3% 3 21.7% 4Gravesend Town Centre 14.5% 85 3.8% 2 26.5% 5 28.2% 5 6.6% 3 46.2% 30 64.6% 29 53.7% 59 51.1% 6 2.2% 0Chatham Town Centre 8.4% 49 3.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 0 2.9% 1Rochester District Centre 7.7% 45 3.7% 2 0.0% 0 3.1% 1 0.0% 0 2.1% 1 0.0% 0 1.2% 1 2.6% 0 8.3% 2Gillingham District Centre 5.8% 34 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford Town Centre 5.3% 31 43.2% 24 12.5% 2 1.5% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hempstead Valley Shopping

Centre 4.8% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1

Maidstone Town Centre 4.8% 28 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 0 2.9% 1Strood District Centre 3.3% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 1 12.3% 2Central London 3.0% 18 0.0% 0 0.0% 0 4.8% 1 0.0% 0 7.1% 5 0.0% 0 4.2% 5 4.3% 0 13.8% 3Other Venues inside Survey

Area 2.8% 17 0.0% 0 0.0% 0 3.5% 1 2.0% 1 0.0% 0 3.5% 2 1.4% 2 0.0% 0 11.6% 2

Rainham District Centre 2.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Venues outside Survey

Area 2.0% 12 1.6% 1 0.0% 0 1.5% 0 14.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks Town Centre 1.4% 8 0.0% 0 0.0% 0 1.5% 0 20.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 1.2% 7 0.0% 0 0.0% 0 0.0% 0 2.0% 1 3.5% 2 0.0% 0 2.1% 2 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 1.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 1.9% 2 2.8% 0 2.2% 0

Sittingbourne District Centre 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury City Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Meopham Village 0.3% 2 0.0% 0 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.2% 1 0.0% 0 2.7% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0Longfield Village Centre 0.2% 1 0.0% 0 0.0% 0 5.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 10.7% 63 14.3% 8 12.8% 2 12.0% 2 25.1% 10 3.3% 2 3.5% 2 3.3% 4 1.7% 0 17.9% 3Weighted base: 585 55 18 18 41 65 44 109 11 19Sample: 593 44 28 43 44 29 21 50 43 34




Q23 What town centre do you visit most often for evening restaurants? Those who visit evening restaurants at Q21 Bluewater 22.2% 154 45.2% 29 35.0% 12 16.0% 4 15.3% 7 46.6% 29 41.0% 29 43.6% 58 20.1% 4 18.1% 5Rochester District Centre 11.5% 80 3.2% 2 0.0% 0 6.7% 2 0.0% 0 5.8% 4 3.4% 2 4.5% 6 4.1% 1 24.7% 7Gravesend Town Centre 11.3% 78 1.4% 1 27.8% 9 23.9% 7 2.6% 1 28.9% 18 35.2% 25 32.2% 43 49.0% 9 11.8% 3Maidstone Town Centre 7.6% 53 0.0% 0 0.0% 0 1.3% 0 13.7% 7 0.0% 0 0.0% 0 0.0% 0 1.1% 0 8.7% 3Central London 5.4% 37 1.9% 1 4.9% 2 5.7% 2 2.9% 1 7.2% 5 3.4% 2 5.2% 7 10.3% 2 4.7% 1Gillingham District Centre 4.6% 32 0.0% 0 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford Town Centre 3.3% 23 27.8% 18 10.5% 4 1.3% 0 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham Town Centre 3.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 2Rainham District Centre 3.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Venues outside Survey

Area 2.2% 15 3.8% 2 0.0% 0 3.1% 1 3.4% 2 0.0% 0 0.0% 0 0.0% 0 3.5% 1 1.4% 0

Other Venues inside Survey Area

2.0% 14 1.4% 1 0.0% 0 4.3% 1 6.3% 3 4.5% 3 0.0% 0 2.1% 3 2.3% 0 1.4% 0

Meopham Village 1.8% 13 0.0% 0 0.0% 0 16.4% 5 3.9% 2 3.6% 2 0.0% 0 1.7% 2 0.8% 0 0.0% 0West Malling Town Centre 1.5% 10 0.0% 0 0.0% 0 0.0% 0 6.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood District Centre 1.3% 9 0.0% 0 1.4% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.8% 1 0.0% 0 4.6% 1Sittingbourne District Centre 1.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks Town Centre 0.9% 6 0.0% 0 0.0% 0 0.0% 0 10.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 1Longfield Village Centre 0.6% 4 0.0% 0 0.0% 0 13.5% 4 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 1 0.0% 0

Canterbury City Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.2% 2 1.9% 1 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 14.8% 103 13.6% 9 17.9% 6 7.8% 2 29.0% 14 3.3% 2 15.5% 11 9.7% 13 3.0% 1 15.8% 5Weighted base: 696 64 34 28 48 63 71 134 18 29Sample: 690 44 47 60 50 28 31 59 64 45




Q24 What town centre do you visit most often for pubs/clubs? Those who visit pubs / clubs at Q21 Gravesend Town Centre 13.4% 67 0.0% 0 16.1% 4 17.8% 3 0.0% 0 61.3% 34 63.4% 18 62.0% 52 50.8% 6 5.9% 1Rochester District Centre 12.4% 62 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 0 24.3% 5Other Centres inside Survey

Area 9.4% 47 0.0% 0 9.8% 2 35.0% 7 23.3% 10 7.7% 4 0.0% 0 5.0% 4 1.8% 0 26.9% 5

Gillingham District Centre 6.1% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford Town Centre 6.1% 31 60.8% 25 20.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham Town Centre 4.6% 23 4.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 3Other Centres outside Survey

Area 4.6% 23 4.5% 2 2.0% 0 0.0% 0 15.0% 7 4.2% 2 11.2% 3 6.6% 6 0.0% 0 0.0% 0

Maidstone Town Centre 4.3% 22 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 11.2% 3 3.9% 3 9.6% 1 2.7% 1Rainham District Centre 4.3% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 3.3% 17 0.0% 0 3.1% 1 1.4% 0 3.0% 1 12.5% 7 0.0% 0 8.2% 7 5.9% 1 0.0% 0Strood District Centre 2.4% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0 2.6% 2 0.0% 0 7.3% 1Meopham Village Centre 2.2% 11 0.0% 0 2.0% 0 19.1% 4 7.6% 3 0.0% 0 0.0% 0 0.0% 0 3.7% 0 0.0% 0Sevenoaks Town Centre 2.0% 10 0.0% 0 7.6% 2 0.0% 0 15.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1West Malling Town Centre 1.4% 7 0.0% 0 0.0% 0 0.0% 0 6.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cobham Village Centre 1.1% 5 0.0% 0 0.0% 0 13.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.4% 1 0.0% 0Sittingbourne District Centre 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.8% 4 0.0% 0 3.4% 1 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 1

Hempstead Valley Shopping Centre

0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bluewater 0.5% 3 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 0 0.0% 0Lakeside 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Greenhithe Town Centre 0.3% 2 0.0% 0 6.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 18.2% 92 30.2% 13 21.6% 5 10.6% 2 28.6% 13 10.5% 6 14.3% 4 11.8% 10 10.2% 1 9.8% 2Weighted base: 503 42 25 19 44 55 29 84 11 20Sample: 504 28 36 37 44 25 12 37 39 32




Q25 Where do you go most often to visit the cinema? Those who visit the cinema at Q21 Showcase Cinemas,

Bluewater, DA9 9SG 40.0% 325 95.7% 68 88.4% 30 86.0% 24 66.3% 34 73.5% 65 58.6% 44 66.7% 109 63.1% 11 10.7% 3

Odeon, Chatham, ME4 4LL 29.7% 241 0.0% 0 0.0% 0 4.0% 1 2.5% 1 0.0% 0 7.3% 5 3.3% 5 3.7% 1 53.2% 15Cineworld, Medway Valley

Leisure Park, Strood, ME2 2SS

18.0% 147 0.0% 0 2.4% 1 6.3% 2 2.5% 1 13.4% 12 15.4% 12 14.3% 23 33.2% 6 29.3% 8

Odeon, Maidstone, ME16 8RG

2.0% 16 0.0% 0 0.0% 0 0.0% 0 9.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1

The Woodville, Gravesend, DA12 1DD

1.7% 14 0.0% 0 2.5% 1 3.7% 1 0.0% 0 2.4% 2 10.7% 8 6.2% 10 0.0% 0 0.0% 0

Cineworld, Bexleyheath, DA6 7LL

1.5% 12 2.6% 2 3.0% 1 0.0% 0 2.7% 1 2.6% 2 3.2% 2 2.9% 5 0.0% 0 0.0% 0

Central Theatre Cinema, Gillingham, ME4 4AS

1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1

Other Cinemas outside Survey Area

0.9% 7 0.0% 0 1.4% 0 0.0% 0 3.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0

New Century Cinema, Sittingbourne, ME10 4PG

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other Cinemas inside Survey Area

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Vue, Lakeside, RM20 2ZW 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 4.4% 36 1.7% 1 2.2% 1 0.0% 0 13.4% 7 8.2% 7 4.8% 4 6.6% 11 0.0% 0 1.4% 0Weighted base: 813 71 34 28 52 89 75 164 17 28Sample: 755 47 48 57 50 39 34 73 60 41




Q26 Where do you go most often to visit children soft play venues? Those who visit children's soft play venues at Q21 Rochester District Centre 21.3% 30 0.0% 0 0.0% 0 22.1% 1 0.0% 0 43.2% 7 22.0% 3 34.0% 9 18.9% 1 18.5% 1Chatham Town Centre 12.0% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.4% 3 0.0% 0 10.4% 3 19.1% 1 0.0% 0Strood District Centre 8.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.8% 1 0.0% 0 5.0% 1 16.7% 1 42.5% 1Other Centres inside Survey

Area 6.1% 9 0.0% 0 16.0% 1 0.0% 0 10.8% 1 0.0% 0 20.3% 2 8.8% 2 9.4% 1 0.0% 0

Dartford Town Centre 5.4% 8 43.1% 4 5.6% 0 14.6% 1 0.0% 0 14.8% 2 0.0% 0 8.4% 2 0.0% 0 0.0% 0Gillingham District Centre 5.2% 7 0.0% 0 0.0% 0 6.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Greenhithe Town Centre 5.2% 7 26.4% 3 36.9% 2 0.0% 0 0.0% 0 14.8% 2 0.0% 0 8.4% 2 2.6% 0 0.0% 0Maidstone Town Centre 4.2% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres outside Survey

Area 4.1% 6 0.0% 0 0.0% 0 6.7% 0 35.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gravesend Town Centre 3.8% 5 0.0% 0 0.0% 0 15.4% 1 0.0% 0 0.0% 0 26.1% 3 11.3% 3 17.7% 1 0.0% 0Medway Valley Leisure

Park, Strood 2.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.3% 1 39.0% 1

Sittingbourne District Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham District Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bluewater 0.4% 1 0.0% 0 5.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 16.4% 23 30.5% 3 35.8% 2 34.5% 1 53.6% 3 0.0% 0 31.6% 4 13.7% 4 4.2% 0 0.0% 0Weighted base: 142 10 6 4 6 15 12 27 5 3Sample: 136 6 10 8 5 7 6 13 18 4




Q27 Which entertainment venues do you visit most often? Those who visit entertainment venues at Q21 AMF Bowling, Gravesend,

DA11 0DQ 48.0% 158 50.2% 12 83.9% 13 100.0% 13 39.4% 6 88.7% 54 93.0% 35 90.4% 89 81.1% 9 37.6% 3

Hollywood Bowl, Medway Leisure Centre, ME2 2SS

17.3% 57 0.0% 0 5.5% 1 0.0% 0 0.0% 0 3.8% 2 0.0% 0 2.3% 2 14.7% 2 26.1% 2

FA Bowling, 100-102 Pentagon Shopping Centre, Chatham, ME4 4HY

7.0% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 1

Hollywood Bowl, Maidstone, ME16 8SF

6.7% 22 0.0% 0 0.0% 0 0.0% 0 23.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.3% 1

Other Venues outside Survey Area

4.9% 16 27.8% 7 8.2% 1 0.0% 0 16.1% 3 7.5% 5 0.0% 0 4.7% 5 0.0% 0 0.0% 0


3.1% 10 13.5% 3 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 0 5.4% 0

Lordswood Bowling Centre, Chatham, ME5 8TR

2.8% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gala Bingo, Chatham, ME4 4NR

2.6% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gala Bingo, Rochester, ME2 2SS

0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 3 2.7% 3 0.0% 0 0.0% 0

Silver Blades Ice Rink, Gillingham , ME8 0SJ

0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know / varies) 5.7% 19 8.5% 2 0.0% 0 0.0% 0 21.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.7% 1Weighted base: 330 24 15 13 16 61 37 98 11 7Sample: 281 15 20 23 15 27 15 42 36 12




Q28 Where do you go most often to visit health & fitness clubs? Those who visit health and fitness clubs at Q21 Medway Valley Park,

Gillingham, ME7 1HF 13.8% 47 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.5% 3 4.2% 3 8.4% 1 16.4% 2


11.0% 37 47.5% 13 16.3% 2 9.1% 1 31.8% 8 6.7% 2 0.0% 0 3.7% 2 0.0% 0 0.0% 0


10.7% 36 6.8% 2 0.0% 0 21.6% 3 8.0% 2 13.1% 4 0.0% 0 7.3% 4 13.8% 1 4.3% 1

Cygnet Leisure Centre, Gravesend, DA11 8BU

10.4% 35 0.0% 0 12.2% 2 38.7% 5 5.7% 1 45.6% 15 38.9% 11 42.6% 26 0.0% 0 7.3% 1

Cascade Leisure Centre, Gravesend, DA12 4LG

9.3% 31 0.0% 0 12.1% 2 13.7% 2 8.4% 2 27.7% 9 39.8% 11 33.1% 20 48.8% 4 0.0% 0

Strood Leisure Centre, Rochester, ME2 3JQ

5.8% 19 0.0% 0 7.8% 1 2.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 0

The Park Club, Snodhurst Bottom, Walderslade Road, Chatham

4.0% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spirit Health Club, Holiday Inn Maidstone, London Road, Wrotham Heath

3.3% 11 0.0% 0 0.0% 0 0.0% 0 6.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Roko Health Club, Will Adams Way, Watling Street, Gillingham

2.9% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Splashes Leisure Pool, Rainham, ME8 7EG

2.5% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mepham Fitness and Tennis Centre, Meopham, DA13 0AH

2.3% 8 0.0% 0 0.0% 0 14.8% 2 12.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

The Roffen Club, New Road, Rochester

2.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 0

Hundred of Hoo Leisure Centre, Main Road, Hoo, Rochester

2.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 31.3% 4

Swanscombe Leisure Centre, Swanscombe, DA10 0LP

1.8% 6 0.0% 0 27.4% 4 0.0% 0 0.0% 0 6.7% 2 0.0% 0 3.7% 2 0.0% 0 0.0% 0

Lordswood Leisure Centre, Chatham, ME5 8YE

1.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

NRG Gyms, Garrick Street, Gravesend

1.2% 4 7.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.9% 2 0.0% 0

Crayside Leisure Centre, Dartford, DA1 4HR

1.1% 4 6.8% 2 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 1

Swallows Leisure Centre, Sittingbourne, ME10 4NT

0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Anytime Fitness, Chatham, ME4 4JA

0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strand Leisure Park, , ME7 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1




1TT (Don't know / varies) 12.6% 42 31.6% 9 17.9% 2 0.0% 0 26.4% 6 0.0% 0 11.8% 3 5.3% 3 8.0% 1 20.7% 3Weighted base: 338 28 13 13 24 34 27 61 7 13Sample: 299 16 16 26 23 15 11 26 23 18 Q29 Where do you go most often for theatres / museums / art galleries? Those who visit theatres / museums / art galleries at Q21 West End, London 63.5% 400 41.7% 26 64.3% 18 62.8% 12 81.1% 40 84.2% 45 70.4% 35 77.5% 80 77.4% 9 70.9% 15The Orchard Theatre,

Dartford 11.1% 70 50.2% 31 17.3% 5 17.0% 3 11.1% 5 6.2% 3 14.3% 7 10.1% 10 8.0% 1 16.8% 4

The Central Theatre, Chatham

5.9% 37 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1


2.2% 14 3.4% 2 3.1% 1 1.9% 0 2.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1

The Woodville, Gravesend 1.6% 10 0.0% 0 10.4% 3 1.4% 0 1.2% 1 0.0% 0 5.2% 3 2.5% 3 4.0% 0 0.0% 0The Brook Theatre, Chatham 1.4% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 0The Marlowe Theatre, The

Friars, Canterbury 1.4% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Medway Little Theatre, Rochester

1.2% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

RNLI Chatham Museum, Chatham, ME4 4TZ

0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 2 0.0% 0 2.2% 2 0.0% 0 0.0% 0

Other Venues Rochester 0.8% 5 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury City Centre 0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 0 0.0% 0Museums / Art Galleries: 0.7% 4 0.0% 0 0.0% 0 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0Other Venues inside Survey

Area 0.6% 4 0.0% 0 0.0% 0 1.4% 0 1.2% 1 5.3% 3 0.0% 0 2.8% 3 0.0% 0 0.0% 0

Nucleus Arts Centre, Rochester

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Oriental Arts Centre, Gillingham

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Royal Engineers Museum, Gillingham, ME4 4UG

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Nucleus Arts Centre, Chatham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Andrew's Arts Centre, Gravesend

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 0 0.0% 0

(Don't know / varies) 7.2% 45 4.8% 3 4.9% 1 9.1% 2 2.9% 1 0.0% 0 10.1% 5 4.9% 5 3.5% 0 3.9% 1Weighted base: 629 61 27 19 49 53 50 103 11 22Sample: 622 42 41 41 50 24 21 45 42 35




GEN Gender of respondent: Male 32.9% 493 30.0% 43 42.4% 28 33.6% 15 32.1% 30 34.6% 41 34.9% 37 34.7% 78 26.3% 7 32.4% 20Female 67.1% 1008 70.0% 99 57.6% 38 66.4% 30 67.9% 64 65.4% 78 65.1% 69 65.3% 147 73.7% 19 67.6% 41Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 AGE Could I ask, how old are you? 18 to 24 5.4% 81 1.4% 2 12.1% 8 3.8% 2 4.1% 4 7.3% 9 2.3% 2 4.9% 11 10.5% 3 4.3% 325 to 34 15.6% 234 10.7% 15 17.4% 11 21.7% 10 18.1% 17 11.9% 14 15.3% 16 13.5% 30 19.8% 5 13.2% 835 to 44 19.8% 298 17.2% 24 24.2% 16 14.7% 7 7.3% 7 47.8% 57 24.5% 26 36.9% 83 24.5% 6 15.1% 945 to 54 18.4% 277 27.6% 39 16.4% 11 21.0% 10 22.8% 22 29.9% 36 33.8% 36 31.8% 72 18.0% 5 16.7% 1055 to 64 16.4% 247 18.6% 26 12.1% 8 21.4% 10 19.8% 19 2.3% 3 8.7% 9 5.3% 12 13.8% 4 14.3% 965 + 21.6% 325 22.5% 32 15.0% 10 16.4% 7 24.8% 23 0.8% 1 11.8% 13 6.0% 14 10.7% 3 31.0% 19(Refused) 2.7% 40 2.1% 3 2.8% 2 1.0% 0 3.1% 3 0.0% 0 3.5% 4 1.7% 4 2.6% 1 5.4% 3Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 ADU How many adults, including yourself, live in your household (16 years and above)? One 21.7% 325 22.1% 31 18.8% 12 17.1% 8 20.5% 19 9.3% 11 26.2% 28 17.3% 39 12.0% 3 16.3% 10Two 47.5% 713 44.0% 62 53.5% 35 39.2% 18 51.1% 48 59.0% 71 39.1% 41 49.6% 112 50.7% 13 51.9% 31Three 16.0% 239 12.2% 17 12.9% 8 15.6% 7 13.6% 13 14.7% 18 21.2% 22 17.7% 40 26.2% 7 22.7% 14Four 8.1% 121 9.9% 14 6.8% 4 20.4% 9 8.4% 8 15.3% 18 5.8% 6 10.8% 24 2.3% 1 4.3% 3Five 2.4% 36 4.8% 7 3.6% 2 2.9% 1 4.7% 4 0.0% 0 3.7% 4 1.7% 4 3.5% 1 0.0% 0Six or more 0.3% 4 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 2.3% 2 1.1% 2 1.1% 0 0.0% 0(Refused) 4.2% 63 7.1% 10 4.4% 3 3.1% 1 1.7% 2 1.8% 2 1.8% 2 1.8% 4 4.2% 1 4.8% 3Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 CHI How many children live in your household, aged 15 years and under? None 70.3% 1055 70.1% 100 59.9% 39 78.0% 35 77.4% 73 46.9% 56 63.1% 67 54.5% 123 53.4% 14 77.3% 47One 12.8% 192 9.2% 13 15.6% 10 10.7% 5 7.7% 7 28.1% 34 20.0% 21 24.3% 55 17.6% 5 12.0% 7Two 9.3% 140 10.4% 15 15.4% 10 8.2% 4 10.3% 10 19.4% 23 12.7% 13 16.3% 37 11.3% 3 5.9% 4Three 2.9% 43 3.2% 5 2.5% 2 0.0% 0 2.7% 3 5.6% 7 2.5% 3 4.1% 9 10.0% 3 1.5% 1Four 0.4% 7 0.0% 0 0.9% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0Five 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0(Refused) 4.0% 61 7.1% 10 5.6% 4 3.1% 1 0.6% 1 0.0% 0 1.8% 2 0.8% 2 4.2% 1 3.3% 2Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100




CAR How many cars does your household own or have the use of? None 12.7% 191 10.2% 14 13.7% 9 6.5% 3 11.7% 11 5.7% 7 17.6% 19 11.3% 26 6.8% 2 7.5% 5One 38.4% 576 40.4% 57 44.5% 29 24.2% 11 31.4% 30 34.3% 41 43.9% 47 38.8% 88 32.7% 9 28.3% 17Two 32.5% 488 29.0% 41 27.3% 18 38.9% 18 37.1% 35 43.0% 52 24.3% 26 34.2% 77 46.5% 12 43.7% 26Three or more 12.6% 189 14.7% 21 10.9% 7 26.7% 12 17.5% 17 16.9% 20 12.4% 13 14.8% 33 9.1% 2 17.3% 10(Refused) 3.8% 56 5.8% 8 3.7% 2 3.7% 2 2.3% 2 0.0% 0 1.8% 2 0.8% 2 4.9% 1 3.3% 2Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 EMP Which of the following best describes the chief wage earner of your household's current employment situation? [PR] Working full time 56.0% 840 53.2% 76 61.7% 40 60.2% 27 50.7% 48 85.7% 103 57.9% 61 72.7% 164 65.4% 17 52.8% 32Working part time 8.4% 127 10.1% 14 7.6% 5 5.9% 3 13.5% 13 7.9% 9 15.4% 16 11.4% 26 8.7% 2 1.9% 1Unemployed 2.4% 36 0.8% 1 1.2% 1 2.9% 1 0.0% 0 1.9% 2 4.7% 5 3.2% 7 6.0% 2 1.4% 1Retired 27.4% 411 29.8% 42 18.8% 12 27.7% 13 34.9% 33 2.6% 3 17.7% 19 9.7% 22 15.1% 4 38.4% 23A housewife / househusband 0.9% 13 0.0% 0 3.2% 2 0.8% 0 0.9% 1 1.9% 2 0.0% 0 1.0% 2 0.0% 0 0.9% 1A student 0.2% 4 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1Sick / disabled 1.2% 18 2.2% 3 1.2% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 3 1.2% 3 0.7% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 3.5% 53 3.8% 5 5.1% 3 2.6% 1 0.0% 0 0.0% 0 1.8% 2 0.8% 2 4.2% 1 3.3% 2Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100 QUOTA Zone Zone 1 9.5% 142 100.0% 142 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 2 4.4% 65 0.0% 0 100.0% 65 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 3 3.0% 45 0.0% 0 0.0% 0 100.0% 45 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 4 6.3% 95 0.0% 0 0.0% 0 0.0% 0 100.0% 95 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 5A 8.0% 120 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 120 0.0% 0 53.0% 120 0.0% 0 0.0% 0Zone 5B 7.1% 106 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 106 47.0% 106 0.0% 0 0.0% 0Zone 5 15.0% 226 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 120 100.0% 106 100.0% 226 0.0% 0 0.0% 0Zone 6 1.8% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 26 0.0% 0Zone 7 4.0% 61 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 61Zone 8 1.8% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 9 6.9% 104 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 10 5.4% 82 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 11 6.0% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 12 7.6% 113 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 13 13.3% 199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 14 12.3% 185 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 15 2.6% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1501 142 65 45 95 120 106 226 26 61Sample: 1501 100 100 100 100 54 50 104 100 100


Total Zone 08 Zone 09 Zone 10 Zone 11 Zone 12 Zone 13 Zone 14 Zone 15


Q01 In which shop or town/local centre do you do most of your household's main food shopping? Excludes SFTs ASDA Superstore, Imperial

Retail Park, Thames Way, Gravesend , DA11 8JH

8.2% 114 11.1% 3 4.4% 4 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 0


7.1% 99 26.0% 6 6.7% 6 1.9% 1 1.0% 1 1.8% 2 0.0% 0 0.0% 0 0.0% 0


6.6% 92 2.1% 1 0.0% 0 0.0% 0 5.0% 4 11.2% 12 11.8% 23 26.5% 45 10.5% 4


6.4% 89 27.9% 7 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


6.4% 88 1.5% 0 2.9% 3 10.1% 7 35.2% 29 3.5% 4 22.4% 43 0.8% 1 0.0% 0


5.4% 75 2.2% 1 29.3% 28 8.1% 6 15.0% 12 3.1% 3 4.2% 8 0.0% 0 1.5% 1


5.4% 74 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


4.7% 65 0.0% 0 0.9% 1 0.0% 0 1.5% 1 11.4% 12 5.5% 11 23.0% 39 2.0% 1


3.4% 48 0.0% 0 0.0% 0 0.0% 0 0.8% 1 25.3% 26 4.1% 8 7.3% 12 0.0% 0


3.1% 43 0.0% 0 28.0% 27 4.8% 3 3.0% 2 0.0% 0 0.0% 0 0.0% 0 1.1% 0


3.1% 42 0.0% 0 0.0% 0 2.0% 1 0.8% 1 9.3% 10 1.3% 3 14.7% 25 7.1% 3


2.5% 35 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 15.3% 30 2.0% 3 0.0% 0


2.2% 31 1.0% 0 1.8% 2 4.0% 3 14.8% 12 3.7% 4 4.1% 8 1.0% 2 0.0% 0


2.2% 31 0.0% 0 12.1% 12 8.3% 6 3.4% 3 0.0% 0 0.9% 2 0.0% 0 0.0% 0


2.1% 29 4.8% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore, 2.1% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0






2.1% 29 1.7% 0 0.0% 0 30.3% 22 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0


2.0% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 14.3% 24 4.4% 2


1.9% 26 7.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.7% 24 0.0% 0 0.0% 0 1.9% 1 6.9% 6 0.0% 0 8.1% 16 0.0% 0 0.7% 0


1.4% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gillingham (other stores) 1.2% 16 0.0% 0 0.0% 0 0.7% 1 0.0% 0 9.1% 9 1.6% 3 1.5% 3 0.0% 0Other food stores outside

survey area 1.1% 15 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 3 1.9% 1


1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 4.0% 8 1.1% 2 2.3% 1


1.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0


0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dartford (other stores) 0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Avenue

of Remembrance , Sittingbourne , ME10 4DN

0.8% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 12.2% 4


0.7% 10 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks (other stores) 0.6% 9 2.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,


0.6% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.9% 7


0.6% 8 0.0% 0 4.4% 4 1.0% 1 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0


0.5% 7 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 2.3% 5 0.0% 0 0.0% 0

Sainsbury's Superstore, Mills 0.5% 7 1.5% 0 0.0% 0 2.1% 2 1.5% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0




Road, Aylesford, Quarry Wood Ind. Estate, ME20 7NA


0.5% 7 0.0% 0 3.4% 3 0.7% 1 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0

Maidstone (other stores) 0.5% 6 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.8% 1 1.3% 2 0.0% 0 0.0% 0Morrisons, Mill Way,

Sittingbourne 0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.0% 6


0.4% 6 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0

Chatham (other stores) 0.4% 5 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 1.3% 2 0.0% 0 0.0% 0Co-op, Walderslade Road,

Chatham, ME5 9LL 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 2.5% 5 0.0% 0 0.0% 0


0.4% 5 1.5% 0 0.0% 0 6.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 5 1.7% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 5 0.0% 0 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.8% 2 0.6% 1 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.8% 1 1.6% 2 0.0% 0 0.9% 2 1.4% 1


0.3% 4 0.0% 0 0.9% 1 0.0% 0 0.0% 0 2.5% 3 0.0% 0 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.1% 0 11.1% 4


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 4 0.0% 0 1.6% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gravesend (other stores) 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ALDI, Well Road,

Maidstone, ME14 1XL 0.3% 4 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0


0.2% 3 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0


0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0


0.2% 3 0.0% 0 0.7% 1 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, West Gillingham 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0




Retail Park, Gillingham Morrisons Local, 69-77


0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0Sittingbourne (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 1Co-op, Station Road,

Longfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rochester (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 11-13 Main Road,

Hoo, Rochester, ME3 9AA

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

ASDA Superstore, Romney Place, Maidstone, ME15 6SF

0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Iceland, Rainham District

Shopping Centre, Rainham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1




Strood (other stores) 0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Iceland, High Street, Strood 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Nisa, 29-31 High

Street, Swanscombe, DA10 0AG

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 1389 25 96 72 82 103 194 169 36Sample: 1397 86 95 90 93 91 97 88 97 Q01A Which retailer do you purchase your food internet / home delivery shopping from most often? Those who use the internet for their main food and grocery shopping at Q01 Tesco 48.1% 47 48.8% 1 79.7% 6 63.3% 5 27.3% 2 46.6% 4 0.0% 0 60.8% 8 62.8% 2Asda 18.0% 18 0.0% 0 0.0% 0 13.9% 1 11.3% 1 0.0% 0 72.9% 4 18.2% 2 18.3% 1Sainsbury’s 16.9% 17 22.7% 1 20.3% 2 0.0% 0 31.2% 2 28.6% 3 0.0% 0 0.0% 0 8.0% 0Ocado 14.1% 14 28.5% 1 0.0% 0 22.8% 2 11.3% 1 24.8% 2 0.0% 0 21.0% 3 10.9% 0Iceland 2.9% 3 0.0% 0 0.0% 0 0.0% 0 19.0% 1 0.0% 0 27.1% 1 0.0% 0 0.0% 0Weighted base: 98 3 8 8 7 9 5 14 3Sample: 90 7 5 8 7 7 3 8 7 Q02 How do you normally travel to (STORE MENTIONED AT Q01)? Those who do most of their main food shopping at a store at Q01 Car / van (as driver) 72.3% 1005 87.4% 21 63.5% 61 73.4% 53 63.6% 52 54.5% 56 70.0% 136 74.1% 125 74.0% 27Car / van (as passenger) 12.7% 177 11.8% 3 16.6% 16 16.1% 12 10.1% 8 11.9% 12 15.2% 29 9.5% 16 19.6% 7Motorcycle 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bus 5.6% 78 0.7% 0 4.8% 5 6.9% 5 17.4% 14 5.0% 5 8.1% 16 3.3% 6 2.8% 1Train 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Taxi 0.6% 9 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0Walk 7.9% 109 0.0% 0 14.4% 14 2.6% 2 5.8% 5 28.6% 29 6.6% 13 11.5% 19 3.6% 1Bicycle 0.2% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Disability vehicle (scooter,

wheelchair etc.) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 0.2% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't travel / goods

delivered) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 1389 25 96 72 82 103 194 169 36Sample: 1397 86 95 90 93 91 97 88 97




Q03 Apart from the (STORE / CENTRE MENTIONED AT Q01), is there any other store or centre that you use regularly to do a main food shop? Those who do most of their main food shopping at a specified store or retailer at Q01 AND Excludes SFTs Sainsbury's Superstore,

Wingfield Bank, Northfleet , Gravesend , DA11 8JH

6.8% 94 26.8% 7 1.6% 2 0.9% 1 1.0% 1 1.8% 2 0.0% 0 0.7% 1 0.0% 0


6.7% 92 1.5% 0 1.7% 2 10.4% 8 22.3% 18 8.1% 8 21.9% 41 5.9% 10 0.9% 0


6.5% 89 0.0% 0 38.9% 37 12.8% 9 19.3% 16 1.6% 2 5.1% 9 0.7% 1 0.9% 0


6.2% 85 16.9% 4 1.4% 1 0.0% 0 0.8% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0


6.0% 83 1.0% 0 0.0% 0 2.9% 2 4.8% 4 13.7% 14 9.9% 18 22.8% 39 10.8% 4


5.3% 73 7.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


4.4% 60 0.0% 0 2.6% 2 1.5% 1 0.8% 1 10.1% 10 3.2% 6 22.5% 38 2.3% 1


3.9% 54 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.8% 39 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 18.8% 35 1.5% 2 0.0% 0


2.8% 39 0.0% 0 0.0% 0 1.5% 1 0.8% 1 13.6% 14 2.9% 5 8.0% 13 7.6% 3


2.7% 37 1.7% 0 1.5% 1 3.0% 2 17.2% 14 0.8% 1 7.4% 14 1.0% 2 0.0% 0


2.5% 34 12.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.4% 33 0.0% 0 19.5% 18 1.6% 1 3.6% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0


1.9% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.8% 25 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





1.8% 24 0.0% 0 10.2% 10 2.5% 2 4.3% 4 0.0% 0 2.3% 4 0.0% 0 0.0% 0


1.7% 23 0.0% 0 0.7% 1 0.0% 0 6.0% 5 1.1% 1 7.6% 14 0.0% 0 0.7% 0


1.7% 23 1.5% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0


1.6% 22 3.6% 1 0.0% 0 24.9% 18 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.6% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 11.1% 19 3.0% 1


1.5% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.8% 11 1.2% 2 4.0% 7 0.0% 0


1.2% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.1% 15 0.0% 0 0.0% 0 0.9% 1 2.2% 2 11.3% 12 0.0% 0 0.7% 1 0.0% 0


1.1% 15 1.5% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gravesend (other stores) 1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dartford (other stores) 1.1% 14 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham (other stores) 0.9% 13 0.0% 0 0.0% 0 1.4% 1 1.0% 1 6.2% 6 1.2% 2 1.2% 2 0.0% 0Sainsbury's Superstore,


0.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 13 0.0% 0 0.7% 1 0.0% 0 2.5% 2 2.5% 3 1.2% 2 2.4% 4 2.9% 1


0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 5 2.9% 5 0.6% 1 2.3% 1


0.8% 11 0.0% 0 0.0% 0 0.0% 0 4.1% 3 1.1% 1 3.5% 7 0.0% 0 0.0% 0


0.8% 11 1.7% 0 5.4% 5 2.0% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.8% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 10 1.4% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.9% 8

Iceland, High Street, 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Dartford Iceland, West Gillingham

Retail Park, Gillingham 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 8 0.0% 0


0.6% 8 3.1% 1 1.0% 1 0.0% 0 0.8% 1 2.8% 3 0.0% 0 0.0% 0 1.5% 1


0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks (other stores) 0.6% 8 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer Simply

Food, Prospect Place Retail Park, Dartford, DA1 1DY

0.6% 8 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.8% 1 0.6% 1 2.4% 4 0.0% 0


0.5% 7 0.0% 0 0.0% 0 4.4% 3 0.8% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0


0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.3% 7


0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 6 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 2.3% 4 0.0% 0

Tesco Express, East Hill, Dartford

0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 5 2.0% 1


0.4% 6 0.0% 0 0.0% 0 7.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, High Street, Strood 0.4% 5 0.0% 0 4.7% 4 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, Station Road,

Longfield 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 5 1.0% 0 0.0% 0 1.5% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chatham (other stores) 0.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 2.1% 4 0.0% 0 0.0% 0Co-op, High Street,

Gillingham, ME7 1AL 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 4 0.0% 0 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0


0.3% 4 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





0.3% 4 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0


0.3% 3 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0


0.3% 3 1.5% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Maidstone (other stores) 0.2% 3 2.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1Co-op, 60-62 The Parade,


0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Mill Way, Sittingbourne

0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 3


0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rochester (other stores) 0.2% 3 0.0% 0 1.5% 1 1.5% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 241 Luton Road,

Chatham, ME4 5BS 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0

Morrisons Local, 69-77 Week Street, Maidstone, ME14 1RJ

0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.6% 2

Co-op, 14-18 Perry Street, Northfleet, Gravesend, DA11 8QU

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

West Malling (other stores) 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood (other stores) 0.1% 2 1.2% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.7% 0Sittingbourne (other stores) 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 2Co-op, Walderslade Road,

Chatham, ME5 9LL 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0


0.1% 2 0.0% 0 0.0% 0 2.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 161 Wayfield Road, Chatham, ME5 0HD

0.1% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Grove Park Shopping 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0




Centre, Gadby Road, Sittingbourne, ME10 1TH


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crayford (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 142 Hempstead

Road, Gillingham, ME7 3QE

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 342 City Way,, Rochester, ME1 2BJ

0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Anthonys Way, Rochester, ME2 4DW

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other food stores Meopham 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1375 25 94 73 82 103 187 169 36




Sample: 1385 86 92 91 94 90 94 89 97 Q03A Which online retailer is that? Those who also use the internet for their main food and grocery shopping at Q03 Tesco 41.8% 37 56.9% 1 78.2% 6 67.9% 4 0.0% 0 54.9% 3 0.0% 0 78.2% 9 45.3% 1Sainsbury’s 22.3% 20 26.5% 1 21.8% 2 0.0% 0 61.9% 3 45.1% 3 14.4% 1 0.0% 0 11.8% 0Asda 22.0% 19 0.0% 0 0.0% 0 0.0% 0 19.1% 1 0.0% 0 48.7% 5 21.8% 2 26.9% 1Ocado 10.8% 9 16.6% 0 0.0% 0 32.1% 2 19.1% 1 0.0% 0 22.4% 2 0.0% 0 16.0% 0Iceland 3.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.4% 1 0.0% 0 0.0% 0Weighted base: 87 2 7 5 4 6 10 11 2Sample: 78 6 5 6 4 5 5 5 5




Q04 Where do you do most of your household's small scale 'top-up' food shopping? Excludes SFTs Morrisons, Coldharbour

Road, Northfleet , Gravesend, DA11 8AB

5.4% 54 6.7% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gillingham (other stores) 3.9% 39 0.0% 0 0.0% 0 0.9% 1 0.0% 0 30.5% 21 0.0% 0 16.9% 17 0.0% 0Dartford (other stores) 3.7% 37 2.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 1Gravesend (other stores) 3.7% 37 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Metro, Thamesgate

Shopping Centre, Gravesend, DA11 0AF

3.1% 31 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.9% 29 3.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


2.6% 26 10.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Walderslade Road, Chatham, ME5 9LL

2.2% 22 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 15.7% 18 3.3% 3 0.0% 0


2.2% 22 0.0% 0 15.4% 11 3.2% 2 3.5% 2 0.0% 0 2.1% 2 0.0% 0 0.0% 0


2.1% 21 3.2% 1 0.0% 0 4.4% 3 0.0% 0 2.5% 2 2.7% 3 0.0% 0 0.0% 0


2.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.0% 16 2.1% 2 2.4% 2 0.0% 0


2.0% 20 0.0% 0 0.0% 0 0.0% 0 2.0% 1 2.7% 2 2.0% 2 13.4% 14 1.0% 0


1.9% 19 0.0% 0 0.0% 0 2.6% 2 12.3% 9 1.6% 1 6.5% 7 0.0% 0 0.0% 0


1.9% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 12.2% 14 2.6% 3 0.0% 0

Rochester (other stores) 1.9% 19 0.0% 0 0.0% 0 7.1% 4 16.3% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore,


1.9% 19 0.0% 0 0.0% 0 2.4% 1 11.2% 8 0.0% 0 8.1% 9 0.0% 0 0.0% 0

Chatham (other stores) 1.8% 18 2.3% 0 0.0% 0 2.0% 1 5.8% 4 1.2% 1 9.8% 11 0.0% 0 0.0% 0Tesco Express, East Hill,

Dartford 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 22 Parkwood Green, Rainham, Gillingham,

1.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 14 0.0% 0




ME8 9PN Co-op, 60-62 The Parade,


1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.5% 15 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 10.8% 11 4.8% 1


1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 2.7% 3 9.9% 10 0.0% 0


1.4% 14 12.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strood (other stores) 1.3% 13 0.0% 0 15.2% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ALDI, 55 London Road,

Northfleet, Gravesend, DA11 9LY

1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.2% 12 0.0% 0 7.8% 5 4.4% 3 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Watchgate, Lane End, Dartford

1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.1% 11 0.0% 0 14.6% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham (other stores) 1.1% 11 0.0% 0 2.0% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 7.2% 7 5.2% 1Tesco Express, Gravesend

Road, Strood, ME2 3PW 1.0% 10 0.0% 0 10.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 10 0.0% 0 0.0% 0 0.0% 0 14.6% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 10 0.0% 0 0.0% 0 17.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 8.0% 9 0.0% 0 0.0% 0


1.0% 10 0.0% 0 0.0% 0 10.0% 6 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0


1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0

Other food stores Central London

0.9% 9 0.0% 0 0.0% 0 0.0% 0 3.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Newton Close, Lords Wood, Walderslade, ME5 8TH

0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.8% 9 0.0% 0 0.0% 0




Co-op, 35 Dene Holm Road, Painters Ash, Northfleet, DA11 8LG

0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 124-126 Delce Road, Rochester, ME1 2DT

0.9% 9 0.0% 0 0.0% 0 1.2% 1 11.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 9 2.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 9 0.0% 0 4.4% 3 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0


0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.8% 8 0.0% 0 7.8% 6 2.4% 1 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Nisa, 29-31 High Street, Swanscombe, DA10 0AG

0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks (other stores) 0.7% 7 7.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 14-18 Perry Street,

Northfleet, Gravesend, DA11 8QU

0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.6% 6 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0


0.6% 6 0.0% 0 0.0% 0 9.6% 6 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 11-13 Main Road, Hoo, Rochester, ME3 9AA

0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.6% 6 0.0% 0 0.0% 0 2.4% 1 0.0% 0 1.6% 1 0.0% 0 2.3% 2 1.4% 0


0.6% 6 7.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Cornwallis Roundabout, Gillingham, ME8 6PS

0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 6 0.0% 0


0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 3 2.0% 2 0.6% 1 0.0% 0


0.5% 5 0.0% 0 6.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





0.5% 5 0.0% 0 0.0% 0 8.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore, Priory Market Place, Priory Shopping Centre, Dartford

0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 2

Other food stores Longfield & Hartley

0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.1% 5

Sittingbourne (other stores) 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.9% 3Co-op, Station Road,

Longfield 0.5% 5 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 4 0.0% 0 0.0% 0 0.0% 0 2.5% 2 4.0% 3 0.0% 0 0.0% 0 0.0% 0

Co-op, 29B Albert Raod, Chatham, ME4 5QA

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.6% 4 0.0% 0 0.0% 0

Co-op, 37 High Street, Newington, Sittingbourne, ME9 7JR

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.8% 4


0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0


0.4% 4 0.0% 0 2.9% 2 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0

Iceland, West Gillingham Retail Park, Gillingham

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 1.6% 2 0.0% 0


0.4% 4 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Dickens Estate, Marley Way, Rochester, ME1 2LQ

0.4% 4 0.0% 0 0.0% 0 3.6% 2 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Meopham 0.4% 4 11.8% 2 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 13 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 4 0.0% 0 0.0% 0

Iceland, High Street, Strood 0.3% 3 0.0% 0 4.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,

Otford Road, Sevenoaks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other Centres inside Survey 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0




Area - Zone 14 Co-op, 342 City Way,,

Rochester, ME1 2BJ 0.3% 3 0.0% 0 0.0% 0 1.8% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 2.9% 1


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.9% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.9% 1 0.0% 0 2.9% 1


0.3% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 4.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 8.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 241 Luton Road, Chatham, ME4 5BS

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 1.1% 1 0.0% 0


0.2% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.4% 2


0.2% 2 0.0% 0 0.0% 0 3.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Maidstone (other stores) 0.2% 2 3.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Co-op, 304 Canterbury

Street, Gillingham, ME7 5JP

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0

Co-op, 287 London Road, Greenhithe, DA9 9DA

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, 2 Church Road, Murston, Sittingbourne, ME10 3RE

0.2% 2 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Superstore, 0.2% 2 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Romney Place, Maidstone, ME15 6SF


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.6% 1


0.1% 1 6.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 0

Co-op, Ships and Trades Offices, Chatham, ME4 3ER

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0

Co-op, 277A Gillingham Road, Gillingham, ME7 4QX

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

West Malling (other stores) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Waitrose, Mid-Kent

Shopping Centre, Allington Park, Maidstone, ME16 0PX

0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other food stores Bredgar 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0Morrisons Local, 69-77


0.0% 0 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Other food stores Meopham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.0% 0 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 999 16 71 60 71 68 116 103 24Sample: 971 58 68 69 76 59 57 54 63 Q04A Which online retailer is that? Those who use the internet for their top-up food and grocery shopping at Q04 Other 100.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 2 100.0% 2 99.8% 0Weighted base: 4 0 0 0 0 0 2 2 0Sample: 3 0 0 0 0 0 1 1 1




Q05 Where do you usually do most of your household's shopping for clothes, footwear and other fashion goods? Excludes SFTs Bluewater 40.5% 529 72.8% 18 34.3% 32 37.0% 26 21.8% 17 21.8% 20 20.2% 35 17.9% 29 20.6% 7Chatham 11.8% 154 0.0% 0 24.6% 23 8.0% 6 22.6% 18 25.1% 23 31.6% 55 12.7% 21 2.6% 1Hempstead Valley 9.8% 128 0.0% 0 6.8% 6 10.0% 7 13.7% 11 20.7% 19 9.2% 16 35.7% 57 23.8% 8Gravesend 8.5% 112 10.2% 3 2.4% 2 1.7% 1 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone 7.2% 95 0.0% 0 2.1% 2 27.7% 20 10.1% 8 6.2% 6 17.3% 30 12.4% 20 9.8% 3Dartford 3.1% 41 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 2.8% 37 0.0% 0 0.0% 0 5.1% 4 0.8% 1 16.4% 15 0.8% 1 8.5% 14 2.5% 1Strood Retail Park, Strood 2.0% 26 0.0% 0 13.8% 13 4.5% 3 3.8% 3 0.0% 0 1.4% 2 0.0% 0 0.0% 0Lakeside 1.6% 21 1.5% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 1.8% 3 1.6% 2 0.0% 0Dockside Outlet Centre 1.2% 15 0.0% 0 2.4% 2 1.0% 1 4.5% 4 2.4% 2 3.7% 6 0.0% 0 0.0% 0ASDA Superstore, Imperial


1.0% 13 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.8% 10 0.0% 0 0.0% 0 0.7% 1 1.6% 1 0.0% 0 4.5% 8 0.0% 0 0.0% 0


0.7% 9 1.5% 0 0.0% 0 0.0% 0 4.6% 4 1.2% 1 0.6% 1 0.0% 0 2.1% 1

Central London 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 1.8% 3 1.6% 2 1.1% 0Ashford Designer Outlet 0.7% 9 1.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 5 1.7% 3 0.0% 0Medway Valley Leisure

Park, Strood 0.7% 9 0.0% 0 3.8% 3 0.0% 0 1.8% 1 0.0% 0 0.0% 0 2.4% 4 0.0% 0

Bexleyheath 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.5% 7 0.0% 0 1.7% 2 1.4% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill


0.5% 7 1.5% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0 5.6% 2

Canterbury 0.5% 7 0.0% 0 0.0% 0 0.0% 0 2.1% 2 1.2% 1 0.0% 0 1.0% 2 6.4% 2Sittingbourne 0.5% 7 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.4% 6Imperial Retail Park,

Gravesend 0.4% 5 0.0% 0 2.8% 3 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rochester 0.4% 5 0.0% 0 1.5% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0Horstead Retail Park 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 1.5% 2 0.0% 0Bromley 0.3% 5 0.0% 0 0.0% 0 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham Retail Park 0.3% 4 0.0% 0 0.7% 1 0.7% 1 0.0% 0 0.9% 1 0.0% 0 0.7% 1 3.3% 1Crayford 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,

Hempstead Valley Drive, Hempstead, Gillingham,

0.2% 3 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0




ME7 3PQ Sainsbury's Superstore,


0.2% 3 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0

Sevenoaks 0.2% 3 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 2.2% 1Swanley 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royal Tunbridge Wells 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0Prospect Place Retail Park,

Dartford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Larkfield 0.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Canterbury 0.0% 0 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0Meopham 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1306 25 92 71 80 90 174 161 32Sample: 1288 86 87 84 88 77 86 85 84 Q05A Which internet / home delivery retailer do you use most often for your household's shopping for clothing, footwear and other fashion goods? Those who use the internet for their clothes, footwear and other fashion goods at Q05 (Don't know / varies) 54.8% 65 10.9% 0 61.9% 5 71.1% 5 50.8% 4 42.2% 4 79.4% 8 47.8% 10 69.3% 4Other 12.3% 15 31.2% 1 11.1% 1 9.0% 1 22.2% 2 39.9% 4 0.0% 0 12.0% 3 14.2% 1Next 7.3% 9 25.1% 0 18.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.6% 3 0.0% 0Ebay 6.6% 8 0.0% 0 0.0% 0 6.6% 1 0.0% 0 0.0% 0 0.0% 0 27.6% 6 0.0% 0Marks & Spencer 5.5% 6 0.0% 0 0.0% 0 0.0% 0 18.8% 1 0.0% 0 0.0% 0 0.0% 0 10.5% 1JD Williams 5.1% 6 0.0% 0 0.0% 0 6.6% 1 0.0% 0 8.9% 1 10.3% 1 0.0% 0 0.0% 0Damart 4.6% 5 0.0% 0 8.2% 1 0.0% 0 8.2% 1 8.9% 1 10.3% 1 0.0% 0 0.0% 0Amazon 2.7% 3 18.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.1% 0Cotton Traders 1.1% 1 14.8% 0 0.0% 0 6.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 118 2 8 8 8 9 10 22 6Sample: 130 5 8 11 8 9 6 9 15




Q06 Where else do you do your household's shopping for clothes, footwear and other fashion goods? Excludes SFTs Bluewater 33.9% 433 43.7% 10 22.5% 20 40.5% 28 11.4% 9 28.8% 26 30.9% 54 22.4% 37 18.9% 6Hempstead Valley 10.8% 138 1.0% 0 5.6% 5 7.4% 5 25.8% 21 14.8% 13 18.1% 32 30.1% 49 19.5% 6Chatham 10.3% 131 0.8% 0 26.5% 24 6.7% 5 15.5% 12 16.9% 15 21.1% 37 13.4% 22 7.3% 2Gravesend 9.3% 119 24.7% 6 5.6% 5 0.0% 0 1.5% 1 3.4% 3 0.0% 0 0.0% 0 0.0% 0Maidstone 7.1% 91 6.8% 2 10.5% 9 27.3% 19 8.0% 6 5.8% 5 12.6% 22 5.8% 9 9.6% 3Dartford 4.3% 55 1.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 3 0.0% 0 0.0% 0Lakeside 3.5% 45 3.9% 1 0.0% 0 0.0% 0 0.8% 1 0.9% 1 2.8% 5 0.7% 1 0.0% 0Gillingham 2.7% 35 0.0% 0 1.5% 1 1.7% 1 0.8% 1 16.2% 14 1.2% 2 8.4% 14 3.5% 1Dockside Outlet Centre 2.1% 27 0.0% 0 3.6% 3 2.4% 2 7.7% 6 3.0% 3 1.2% 2 5.6% 9 1.1% 0Strood Retail Park, Strood 1.7% 21 0.0% 0 10.1% 9 3.1% 2 4.2% 3 1.2% 1 0.0% 0 1.0% 2 0.0% 0Ashford Designer Outlet 1.3% 16 0.0% 0 0.0% 0 3.1% 2 0.8% 1 0.0% 0 1.0% 2 1.7% 3 0.0% 0Central London 1.2% 16 1.0% 0 0.0% 0 1.5% 1 1.0% 1 3.2% 3 1.4% 2 0.0% 0 7.0% 2Other Centres outside Survey

Area 1.2% 16 0.0% 0 0.0% 0 0.0% 0 7.9% 6 1.2% 1 0.8% 1 0.0% 0 3.5% 1


1.2% 15 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Canterbury 1.1% 13 0.0% 0 1.6% 1 0.7% 1 2.9% 2 0.9% 1 0.0% 0 3.5% 6 6.9% 2ASDA Superstore, 387


0.8% 11 0.0% 0 0.0% 0 0.0% 0 4.4% 4 0.0% 0 3.2% 6 0.0% 0 0.0% 0

Sevenoaks 0.7% 9 7.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.7% 9 4.1% 1 3.1% 3 0.0% 0 0.0% 0 0.0% 0 2.7% 5 0.0% 0 0.0% 0


0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bexleyheath 0.6% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.6% 8 0.0% 0 0.7% 1 0.7% 1 2.6% 2 0.9% 1 0.0% 0 1.6% 3 0.0% 0Sittingbourne 0.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.9% 2 14.6% 5Bromley 0.5% 6 4.0% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.1% 0 0.0% 0Sainsbury's Superstore,


0.4% 5 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Horstead Retail Park 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 5 0.0% 0Rochester 0.3% 4 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Imperial Retail Park,

Gravesend 0.3% 4 0.0% 0 2.9% 3 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 2.2% 1Gillingham Retail Park 0.3% 3 0.0% 0 1.5% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1Crayford 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Superstore, The 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0




Brook, Chatham, ME4 4NZ


0.1% 1 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1

Swanley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Living, Saint Peter's


0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0

West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Royal Tunbridge Wells 0.0% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 1278 23 90 69 81 88 176 164 32Sample: 1262 78 85 82 89 77 88 84 83 Q06A Which other internet / home delivery retailer do you use most often for your household's shopping for clothing, footwear and other fashion goods? (If internet please state.) Those who use the internet for their clothes, footwear and other fashion goods at Q06 Other 15.7% 20 31.4% 1 31.8% 3 0.0% 0 0.0% 0 23.9% 2 11.0% 1 21.8% 3 12.5% 1Marks & Spencer 8.3% 11 14.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 1 0.0% 0 13.4% 2 20.0% 1Next 6.4% 8 0.0% 0 0.0% 0 11.0% 1 0.0% 0 0.0% 0 11.0% 1 0.0% 0 0.0% 0Amazon 5.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 1Debenhams 4.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.2% 3 8.1% 0Ebay 4.2% 5 8.3% 0 0.0% 0 8.1% 1 0.0% 0 10.4% 1 31.5% 3 0.0% 0 0.0% 0JD Williams 3.8% 5 0.0% 0 7.1% 1 8.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Damart 3.5% 5 0.0% 0 7.1% 1 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0 0.0% 0Cotton Traders 1.2% 2 0.0% 0 0.0% 0 8.1% 1 0.0% 0 10.4% 1 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 47.6% 61 46.3% 1 53.9% 5 64.6% 4 100.0% 7 40.0% 4 46.4% 5 44.5% 6 45.5% 2Weighted base: 128 3 9 6 7 10 10 13 4Sample: 132 9 9 9 7 9 5 7 12




Q07 Where do you do most of your household's shopping for furniture, floor coverings and household textiles? Excludes SFTs Bluewater 14.4% 124 37.0% 6 6.7% 3 8.8% 4 20.7% 9 11.1% 7 5.6% 6 6.6% 8 4.4% 1Lakeside 13.9% 119 7.3% 1 13.1% 7 6.0% 3 6.1% 3 5.0% 3 9.8% 10 7.5% 9 6.7% 1Dartford 9.0% 77 3.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gravesend 7.7% 66 21.1% 3 5.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone 7.4% 63 6.0% 1 5.0% 3 34.7% 15 4.8% 2 6.9% 4 7.4% 8 7.9% 9 9.3% 2Gillingham Retail Park 7.3% 63 0.0% 0 4.2% 2 1.6% 1 0.0% 0 22.3% 13 8.0% 9 29.3% 34 7.5% 2Gillingham 5.8% 49 0.0% 0 4.2% 2 3.3% 1 2.9% 1 12.6% 8 11.3% 12 19.2% 22 10.2% 2Imperial Retail Park,

Gravesend 4.2% 36 6.0% 1 1.3% 1 4.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Horstead Retail Park 4.0% 34 0.0% 0 0.0% 0 2.4% 1 17.8% 8 3.8% 2 15.8% 17 5.1% 6 0.0% 0Chatham 3.7% 32 0.0% 0 8.3% 4 4.9% 2 11.4% 5 9.0% 5 7.8% 8 4.6% 5 1.2% 0Rainham 3.0% 26 0.0% 0 0.0% 0 3.6% 2 6.4% 3 3.2% 2 4.9% 5 10.3% 12 8.9% 2Medway Valley Leisure

Park, Strood 2.9% 25 0.0% 0 18.6% 9 4.1% 2 3.1% 1 6.2% 4 2.2% 2 2.2% 3 0.0% 0

Strood Retail Park, Strood 2.5% 21 0.0% 0 22.0% 11 3.8% 2 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0Hempstead Valley 1.3% 11 0.0% 0 0.0% 0 2.4% 1 7.1% 3 3.1% 2 3.3% 4 0.0% 0 7.7% 2Dockside Outlet Centre 1.2% 11 1.5% 0 4.9% 2 0.0% 0 4.7% 2 3.8% 2 3.3% 4 0.0% 0 0.0% 0Other Centres outside Survey

Area 1.2% 10 0.0% 0 0.0% 0 0.0% 0 5.9% 3 3.8% 2 3.7% 4 0.0% 0 2.7% 1

Sittingbourne 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 31.6% 7Canterbury 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 1.4% 1 2.2% 2 4.4% 1Rochester 0.8% 7 1.1% 0 2.8% 1 0.0% 0 4.8% 2 0.0% 0 2.2% 2 0.0% 0 0.0% 0Strood 0.6% 5 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 2.2% 3 0.0% 0Aylesford 0.6% 5 5.5% 1 3.8% 2 5.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashford Designer Outlet 0.5% 5 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.8% 2 0.0% 0 0.0% 0 0.0% 0Orpington 0.5% 4 2.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 13 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 4 0.0% 0 0.0% 0

South Aylesford Retail Park, Aylesford

0.4% 4 0.0% 0 0.0% 0 5.8% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0


0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.4% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 2.3% 2 0.0% 0 0.0% 0

Crayford 0.3% 3 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sevenoaks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne Retail Park, 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 5.4% 1




Sittingbourne ASDA Superstore,


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bexleyheath 0.3% 2 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 14 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0

Central London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Longfield 0.1% 1 1.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Westfield Stratford City 0.1% 1 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 8 0.1% 1 5.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0

Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling 0.1% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Q07A Which internet / home delivery retailer do you use most often for your household's shopping for furniture, floor coverings and household textiles? (If internet please state.) Those who use the internet for their furniture, floor coverings and household textiles at Q07 Other 12.4% 17 12.2% 0 6.5% 1 0.0% 0 18.2% 3 0.0% 0 0.0% 0 38.6% 5 9.2% 1John Lewis 10.3% 14 7.2% 0 0.0% 0 0.0% 0 12.8% 2 0.0% 0 19.4% 3 10.3% 1 27.8% 2Argos 10.2% 14 0.0% 0 0.0% 0 0.0% 0 19.7% 3 0.0% 0 18.4% 3 11.9% 2 0.0% 0Ebay 6.6% 9 7.2% 0 0.0% 0 0.0% 0 4.5% 1 0.0% 0 14.8% 2 0.0% 0 0.0% 0DFS 4.0% 5 15.1% 1 23.9% 2 0.0% 0 0.0% 0 30.2% 2 0.0% 0 0.0% 0 0.0% 0Amazon 3.9% 5 0.0% 0 13.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Next 3.0% 4 11.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.4% 1Ikea 2.1% 3 15.1% 1 23.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer 0.7% 1 12.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 46.9% 65 19.9% 1 32.7% 3 100.0% 6 44.9% 6 69.9% 4 47.4% 8 39.2% 5 50.6% 3Weighted base: 138 3 10 6 14 6 17 13 6Sample: 131 9 9 6 13 4 7 6 11




Q08 Where do you do most of your household's shopping for DIY and decorating goods? Excludes SFTs Gillingham Retail Park 19.6% 252 0.0% 0 5.5% 5 5.0% 3 13.9% 10 59.5% 58 30.3% 50 64.0% 108 18.6% 6Imperial Retail Park,

Gravesend 13.1% 168 56.7% 14 0.8% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dartford 11.6% 149 6.6% 2 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gravesend 9.8% 126 15.4% 4 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 9.4% 121 2.8% 1 2.0% 2 1.9% 1 2.8% 2 27.5% 27 21.5% 36 25.8% 44 20.5% 7Strood Retail Park, Strood 5.9% 76 0.0% 0 28.5% 25 14.5% 9 13.8% 9 0.8% 1 1.9% 3 1.5% 3 2.0% 1Medway Valley Leisure

Park, Strood 5.8% 74 0.0% 0 53.5% 47 7.9% 5 8.5% 6 4.7% 5 1.5% 2 0.0% 0 1.2% 0

Chatham 5.6% 72 1.7% 0 1.7% 2 4.4% 3 24.2% 17 0.0% 0 27.0% 45 2.4% 4 0.0% 0Prospect Place Retail Park,

Dartford 3.8% 49 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Horstead Retail Park 3.0% 38 0.0% 0 2.7% 2 10.6% 7 17.2% 12 2.4% 2 7.2% 12 1.5% 3 0.0% 0Rochester 1.7% 22 0.0% 0 2.2% 2 5.2% 3 13.8% 9 0.0% 0 3.5% 6 0.0% 0 0.0% 0Maidstone 1.4% 18 5.8% 1 0.0% 0 13.1% 8 0.0% 0 0.0% 0 2.4% 4 0.0% 0 0.0% 0Sevenoaks 1.1% 14 2.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne 0.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 2 0.0% 0 29.2% 10Rainham 0.9% 12 0.0% 0 0.0% 0 0.0% 0 2.6% 2 1.7% 2 0.0% 0 3.3% 6 7.9% 3Bluewater 0.8% 10 1.2% 0 2.2% 2 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0Other Centres outside Survey

Area 0.8% 10 1.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 1.9% 3 0.0% 0 0.0% 0

B&Q, London Road, Larkfield

0.8% 10 0.0% 0 0.0% 0 14.3% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lakeside 0.6% 8 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,

Aylesford 0.5% 7 1.5% 0 0.0% 0 9.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.9% 7


0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Larkfield 0.4% 5 0.7% 0 0.0% 0 6.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 4 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 2 0.0% 0 0.0% 0

Dockside Outlet Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 5 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aylesford 0.1% 2 1.5% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 3 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0




Westfield Stratford City 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Snodland 0.0% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 1285 24 88 64 69 97 166 169 34Sample: 1266 80 83 73 79 83 81 87 92 Q08A Which internet / home delivery retailer do you use most often for your household's shopping for DIY and decorating goods? Those who use the internet for their DIY and decorating goods at Q08 B&Q 16.8% 2 0.0% 0 0.0% 0 26.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ScrewFix 14.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 7.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1(Don't know / varies) 60.6% 6 0.0% 0 0.0% 0 74.0% 1 0.0% 0 0.0% 0 0.0% 0 100.0% 3 50.0% 1Weighted base: 9 0 0 2 0 0 0 3 1Sample: 9 0 0 2 0 0 0 1 2




Q09 Where do you do most of your household's shopping for domestic appliances such as washing machines, fridges cookers and kettles? Excludes SFTs Bluewater 15.9% 153 52.4% 9 11.4% 8 5.4% 3 7.8% 5 7.4% 6 5.2% 7 4.3% 5 5.0% 1Horstead Retail Park 15.7% 152 2.2% 0 18.3% 12 15.3% 8 40.7% 27 21.8% 16 32.9% 44 23.0% 29 1.0% 0Chatham 11.4% 110 0.0% 0 8.2% 5 10.1% 5 23.7% 16 14.9% 11 37.3% 50 10.7% 13 3.7% 1Rochester 6.7% 64 2.2% 0 10.1% 7 3.4% 2 14.6% 10 9.6% 7 2.8% 4 21.3% 26 2.3% 1Gravesend 5.7% 55 8.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford 5.1% 49 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 4.1% 40 0.0% 0 2.3% 2 0.0% 0 0.0% 0 16.8% 13 3.6% 5 15.2% 19 1.3% 0Dartford 4.0% 39 5.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham Retail Park 3.7% 35 0.0% 0 0.0% 0 6.4% 3 2.7% 2 4.0% 3 5.3% 7 10.4% 13 6.6% 2Lakeside 3.6% 35 2.2% 0 3.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Strood Retail Park, Strood 3.6% 35 0.0% 0 16.8% 11 5.7% 3 4.2% 3 0.0% 0 4.0% 5 2.1% 3 0.0% 0Medway Valley Leisure

Park, Strood 3.3% 32 0.0% 0 23.6% 16 1.0% 1 3.4% 2 8.7% 7 2.3% 3 0.0% 0 1.0% 0


2.4% 23 7.5% 1 1.0% 1 2.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Maidstone 1.7% 16 5.4% 1 2.3% 2 14.9% 7 0.9% 1 2.1% 2 0.0% 0 0.0% 0 0.0% 0Sittingbourne 1.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 1.7% 2 2.2% 3 35.3% 9Hempstead Valley 1.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 4 1.8% 2 6.8% 8 3.0% 1Tower Retail Park, Crayford 1.5% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,

Aylesford 1.3% 12 2.2% 0 0.0% 0 22.7% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 35.3% 9


0.9% 9 2.4% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 2.3% 3 2.0% 2 0.0% 0


0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.5% 5 0.0% 0 0.0% 0 2.9% 1 0.0% 0 4.5% 3 0.0% 0 0.0% 0 0.0% 0


0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aylesford 0.4% 4 2.2% 0 0.0% 0 6.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Orpington 0.3% 3 4.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks Retail Park,

Sevenoaks 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Larkfield 0.2% 2 0.0% 0 0.0% 0 3.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Prospect Place Retail Park,

Dartford 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





0.2% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


Area - Zone 13 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Rainham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1ASDA Superstore,


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ashford Designer Outlet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0Strood 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 11 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London

Road, Swanley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 966 17 66 50 66 75 135 124 26Sample: 950 56 61 58 75 65 66 61 69 Q09A Which internet / home delivery retailer do you use most often for your household's shopping for domestic appliances such as washing machines, fridges, cookers and kettles? Those who use the internet for their domestic appliances at Q09 Appliances Online (AO) 18.5% 58 22.0% 2 31.2% 6 15.5% 3 10.7% 1 19.1% 3 17.0% 7 25.5% 9 21.0% 2Currys 16.6% 52 17.6% 1 12.9% 2 14.4% 3 20.0% 3 10.8% 2 20.9% 9 10.2% 4 7.3% 1John Lewis 8.8% 28 9.0% 1 0.0% 0 12.3% 2 0.0% 0 7.0% 1 9.9% 4 19.6% 7 6.8% 1Amazon 7.3% 23 5.5% 0 15.5% 3 0.0% 0 9.1% 1 0.0% 0 5.7% 2 12.9% 5 15.6% 1Other 5.9% 18 0.0% 0 7.3% 1 0.0% 0 7.5% 1 0.0% 0 18.4% 8 7.6% 3 4.2% 0Argos 5.2% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 3 0.0% 0 10.2% 1Direct from manufcturer 1.8% 6 5.6% 0 8.2% 2 2.9% 1 4.6% 1 7.0% 1 0.0% 0 0.0% 0 3.1% 0Asda 1.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.4% 5 0.0% 0 0.0% 0Sainsbury’s 1.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.8% 1Co-op 1.1% 4 0.0% 0 8.0% 2 0.0% 0 4.6% 1 0.0% 0 0.0% 0 0.5% 0 3.1% 0(Don't know / varies) 31.6% 99 40.3% 3 16.9% 3 54.9% 10 43.5% 6 56.2% 9 9.2% 4 23.7% 8 21.8% 2Weighted base: 314 7 19 18 14 16 43 35 8Sample: 303 22 19 20 15 14 21 19 20




Q10 Where do you do most of your household's shopping for TV, Hi-Fi, Radio, photographic and computer equipment? Excludes SFTs Bluewater 20.3% 212 59.8% 12 21.7% 15 10.4% 6 10.3% 7 4.3% 3 5.9% 8 4.5% 6 10.5% 3Horstead Retail Park 13.6% 143 2.8% 1 18.4% 13 15.7% 8 37.6% 27 19.0% 16 23.5% 34 21.9% 30 0.0% 0Chatham 13.2% 138 2.1% 0 15.2% 10 5.1% 3 29.0% 21 24.8% 20 35.3% 51 14.3% 19 7.5% 2Rochester 7.5% 78 4.5% 1 6.0% 4 6.7% 4 14.1% 10 10.5% 9 4.3% 6 21.1% 29 3.2% 1Crayford 4.7% 49 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gravesend 3.8% 39 5.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 3.3% 35 1.2% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 2 0.0% 0Gillingham 3.1% 33 0.0% 0 1.0% 1 0.0% 0 2.0% 1 13.3% 11 3.2% 5 9.5% 13 2.5% 1Maidstone 3.1% 32 1.2% 0 3.8% 3 16.0% 9 0.9% 1 1.0% 1 4.4% 6 4.6% 6 0.0% 0Dartford 3.0% 31 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham Retail Park 2.8% 29 0.0% 0 1.0% 1 3.9% 2 2.4% 2 6.3% 5 5.9% 8 4.1% 6 6.7% 2Medway Valley Leisure

Park, Strood 2.3% 24 0.0% 0 14.3% 10 0.0% 0 2.0% 1 4.4% 4 1.6% 2 0.0% 0 0.0% 0

Sevenoaks 2.1% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 1.6% 2 0.0% 0 0.0% 0Hempstead Valley 2.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.4% 6 5.4% 8 4.4% 6 5.0% 1Strood Retail Park, Strood 1.9% 20 0.0% 0 12.4% 9 2.7% 1 0.9% 1 0.0% 0 2.1% 3 0.0% 0 0.0% 0Tower Retail Park, Crayford 1.7% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,

Aylesford 1.4% 15 1.9% 0 0.0% 0 24.1% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham 1.2% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 2 1.5% 2 5.5% 8 0.0% 0Sittingbourne 1.2% 12 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.6% 2 1.8% 2 29.9% 7Sainsbury's Superstore,


1.0% 10 0.9% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.9% 9 2.1% 0 0.0% 0 1.3% 1 0.0% 0 1.0% 1 2.1% 3 1.8% 2 1.0% 0


0.9% 9 5.0% 1 1.0% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.4% 7

Aylesford 0.5% 5 3.8% 1 0.0% 0 7.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1Tesco Gillingham Kent


0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 3.2% 4 0.0% 0

Bexleyheath 0.4% 4 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.3% 2 0.0% 0





0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ashford Designer Outlet 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, 387


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.7% 1 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Central London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore,


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Orpington 0.2% 2 2.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London

Road, Swanley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Larkfield 0.1% 1 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 0.1% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood Superstore, Charles

Street, Strood, ME2 2DE 0.1% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Living, Saint Peter's


0.1% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Royal Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0





Q10A Which internet / home delivery retailer do you use most often for your household's shopping for TV, Hi-Fi, radio, photographic and computer equipment? Those who use the internet for their TV, Hi-Fi, Radio, photographic and computer equipment at Q10 Currys 16.7% 34 20.0% 1 28.6% 6 30.3% 3 16.5% 1 0.0% 0 19.4% 5 18.8% 3 27.5% 2Amazon 13.0% 26 18.1% 1 24.3% 5 8.2% 1 14.4% 1 0.0% 0 0.0% 0 15.2% 3 8.7% 1John Lewis 9.0% 18 20.7% 1 3.2% 1 6.1% 1 7.2% 1 9.7% 1 18.1% 4 16.3% 3 9.7% 1Appliances Online (AO) 6.5% 13 12.7% 1 0.0% 0 6.1% 1 7.2% 1 9.7% 1 10.5% 2 0.0% 0 9.7% 1Direct from manufcturer 3.1% 6 0.0% 0 0.0% 0 19.9% 2 9.8% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 0Argos 2.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.6% 2 0.0% 0 0.0% 0Other 2.6% 5 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ebay 1.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 0Tesco 1.4% 3 0.0% 0 0.0% 0 0.0% 0 7.2% 1 7.1% 1 6.2% 1 0.0% 0 0.0% 0(Don't know / varies) 43.2% 88 28.5% 1 40.7% 9 29.4% 2 37.6% 3 73.5% 8 38.2% 9 49.7% 9 36.1% 3Weighted base: 204 5 21 8 9 11 23 18 8Sample: 210 16 19 11 10 10 12 10 20




Q11 At which centre or store do you do most of your household's shopping on goods for personal care, such as soaps, beauty products, medical goods? Excludes SFTs Gravesend 13.3% 175 25.2% 7 3.0% 3 2.0% 1 1.8% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0Chatham 12.2% 161 0.0% 0 6.8% 6 14.3% 10 50.2% 41 10.0% 10 47.9% 79 6.0% 11 0.0% 0Bluewater 11.5% 151 35.4% 9 10.4% 9 15.4% 10 2.5% 2 1.8% 2 3.7% 6 0.0% 0 3.0% 1Gillingham 9.1% 120 0.0% 0 0.0% 0 1.6% 1 2.2% 2 57.7% 56 2.5% 4 30.1% 54 2.0% 1Hempstead Valley 8.2% 108 1.9% 0 3.9% 3 2.6% 2 5.4% 4 7.7% 8 14.0% 23 32.5% 58 20.1% 7Dartford 5.4% 71 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Strood 4.8% 63 0.0% 0 46.7% 40 5.8% 4 1.8% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Imperial


3.9% 51 6.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0


3.0% 40 13.5% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0


2.5% 33 0.0% 0 1.1% 1 3.4% 2 8.5% 7 0.0% 0 13.8% 23 0.0% 0 0.0% 0


2.3% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rainham 2.2% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.7% 25 11.0% 4Rochester 2.1% 28 1.5% 0 0.8% 1 4.1% 3 21.1% 17 0.0% 0 2.3% 4 0.0% 0 0.0% 0Tesco Gillingham Kent


2.0% 26 0.0% 0 0.0% 0 1.7% 1 0.0% 0 8.3% 8 1.5% 2 6.0% 11 6.2% 2

Maidstone 1.9% 25 0.0% 0 0.0% 0 18.1% 12 2.5% 2 0.0% 0 5.1% 8 0.0% 0 1.0% 0Sainsbury's Superstore,


1.3% 17 0.0% 0 0.0% 0 0.0% 0 1.8% 1 5.3% 5 1.8% 3 3.3% 6 1.5% 1

Strood Retail Park, Strood 1.2% 16 0.0% 0 16.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Imperial Retail Park,

Gravesend 1.2% 16 0.9% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


1.1% 15 2.0% 1 0.0% 0 3.1% 2 0.0% 0 1.1% 1 0.0% 0 0.9% 2 0.0% 0

Sittingbourne 1.1% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 37.7% 13Sevenoaks 1.1% 14 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area - Zone 4 0.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gillingham Retail Park 0.6% 8 0.0% 0 0.0% 0 1.0% 1 0.0% 0 5.1% 5 0.9% 1 0.7% 1 0.0% 0Central London 0.6% 7 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 3.3% 6 0.0% 0 0.0% 0Strood Superstore, Charles

Street, Strood, ME2 2DE 0.5% 7 0.0% 0 5.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Morrisons, Coldharbour Road, Northfleet, Gravesend

0.5% 6 2.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Swanley 0.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Snodland 0.4% 5 0.0% 0 0.0% 0 7.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.4% 5 0.0% 0 2.1% 2 1.8% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 4 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 4 0.0% 0 0.0% 0


0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.3% 3 0.0% 0 0.0% 0 5.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Meopham 0.3% 3 6.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.3% 3 0.0% 0 0.0% 0 4.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, Mill


0.2% 3 1.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 3

West Malling 0.2% 3 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, London

Road, Swanley 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 3 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 2 0.0% 0


0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 2


0.2% 2 0.0% 0 2.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.1% 2 1.5% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bromley 0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0

Dockside Outlet Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0Lakeside 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne Retail Park,

Sittingbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1


0.0% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0


0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 1318 26 86 68 81 98 166 180 35Sample: 1304 88 81 84 90 84 80 91 94 Q11A Which internet / home delivery retailer do you use most often for your household's shopping for personal care, such as soaps, beauty products, medical goods? Those who use the internet for their personal care and luxury goods shopping at Q11 Tesco 24.1% 12 32.0% 0 83.1% 4 63.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 24.4% 1Other 20.3% 10 30.2% 0 0.0% 0 36.5% 1 0.0% 0 0.0% 0 39.0% 2 94.3% 3 14.5% 0QVC 16.7% 9 0.0% 0 16.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.5% 0Asda 13.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 42.4% 2 0.0% 0 0.0% 0Sainsbury’s 5.0% 3 18.9% 0 0.0% 0 0.0% 0 38.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Avon 3.8% 2 0.0% 0 0.0% 0 0.0% 0 18.3% 1 0.0% 0 18.5% 1 0.0% 0 0.0% 0Boots 2.0% 1 18.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.7% 0 14.5% 0(Don't know / varies) 14.6% 8 0.0% 0 0.0% 0 0.0% 0 43.1% 1 0.0% 0 0.0% 0 0.0% 0 32.1% 1Weighted base: 52 1 5 4 3 0 6 3 2Sample: 56 4 4 3 4 0 3 3 6




Q12 At which centre or store do you do most of your household's shopping on goods for recreational and luxury goods including books, games, sports, pets and pet products, bicycles, jewellery? Excludes SFTs Bluewater 31.1% 233 65.8% 10 20.4% 10 26.5% 10 21.3% 9 5.7% 3 20.0% 22 6.1% 5 9.6% 2Chatham 13.9% 104 0.0% 0 24.5% 12 10.8% 4 45.4% 20 19.5% 10 36.6% 41 11.3% 9 2.9% 1Gravesend 8.1% 60 16.8% 2 7.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham 6.5% 49 0.0% 0 0.0% 0 1.8% 1 0.0% 0 44.5% 22 1.3% 1 28.5% 24 2.0% 0Hempstead Valley 5.4% 41 0.0% 0 1.3% 1 2.8% 1 1.4% 1 6.3% 3 8.7% 10 25.9% 22 20.4% 4Dartford 5.1% 38 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0Maidstone 3.8% 29 0.0% 0 1.3% 1 22.8% 9 4.7% 2 2.2% 1 11.0% 12 0.0% 0 3.9% 1ASDA Superstore, Imperial


2.6% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strood Retail Park, Strood 1.9% 14 0.0% 0 25.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 1.9% 14 2.9% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 2.0% 2 0.0% 0 0.0% 0Gillingham Retail Park 1.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 2 0.0% 0 10.7% 9 0.0% 0Tesco Gillingham Kent


1.3% 10 0.0% 0 0.0% 0 4.4% 2 0.0% 0 5.6% 3 0.0% 0 6.6% 6 0.0% 0

Horstead Retail Park 1.3% 10 0.0% 0 3.1% 2 5.9% 2 6.1% 3 0.0% 0 2.7% 3 0.0% 0 0.0% 0Crayford 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ASDA Superstore, 387


1.3% 10 0.0% 0 0.0% 0 0.0% 0 6.6% 3 0.0% 0 6.1% 7 0.0% 0 0.0% 0

Strood 1.2% 9 3.5% 1 7.5% 4 1.3% 1 1.9% 1 0.0% 0 2.2% 2 0.0% 0 0.0% 0Rochester 1.1% 9 0.0% 0 0.0% 0 1.8% 1 9.7% 4 0.0% 0 2.3% 3 0.0% 0 0.0% 0Sittingbourne 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 44.2% 8Central London 1.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0Tower Retail Park, Crayford 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rainham 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 6 0.0% 0Sevenoaks 0.8% 6 2.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.8% 6 0.0% 0 6.1% 3 3.8% 1 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0


0.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.7% 5 0.0% 0 0.0% 0 2.8% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0


0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 0.0% 0 0.0% 0


0.5% 4 1.7% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ashford Designer Outlet 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 0.0% 0Westfield Stratford City 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.4% 0




Dockside Outlet Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 1.0% 1 0.0% 0 1.4% 0Aylesford 0.3% 2 0.0% 0 0.0% 0 3.8% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0South Aylesford Retail Park,

Aylesford 0.2% 2 2.8% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 1 0.0% 0 0.0% 0 3.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 1

Canterbury 0.1% 1 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Larkfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's Superstore,


0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0


0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1Sittingbourne Retail Park,

Sittingbourne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0


0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0


Area - Zone 8 0.0% 0 1.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Longfield 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Meopham 0.0% 0 1.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Weighted base: 749 15 51 38 43 49 112 83 17Sample: 704 50 45 41 47 41 53 40 44 Q12A Which internet / home delivery retailer do you use most often for your household's shopping for recreational goods? Those who use the internet for their recreational goods shopping at Q12 Amazon 63.5% 210 81.5% 5 65.0% 9 71.6% 10 72.4% 13 94.8% 20 40.3% 14 59.0% 36 70.7% 8Ebay 5.5% 18 5.8% 0 0.0% 0 12.8% 2 0.0% 0 0.0% 0 7.0% 2 5.5% 3 0.0% 0Other 4.0% 13 2.7% 0 10.4% 1 0.0% 0 14.2% 3 0.0% 0 0.0% 0 5.5% 3 5.1% 1Tesco 0.9% 3 0.0% 0 11.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 1(Don't know / varies) 26.1% 86 10.0% 1 13.3% 2 15.6% 2 13.5% 2 5.2% 1 52.7% 19 30.0% 18 19.4% 2Weighted base: 331 6 14 15 18 21 35 61 11Sample: 319 22 12 18 17 16 17 30 25




Q13 Which of the following centres do you visit most often? [PR] Chatham 14.1% 211 1.5% 0 13.0% 14 11.8% 10 42.9% 39 12.7% 14 47.5% 95 6.4% 12 4.9% 2Gravesend 26.4% 396 61.1% 17 3.5% 4 3.6% 3 5.4% 5 1.0% 1 1.8% 4 0.0% 0 1.5% 1Gillingham 5.8% 87 0.0% 0 0.0% 0 0.0% 0 0.0% 0 44.6% 51 0.7% 1 17.4% 32 2.8% 1Rainham 2.0% 30 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.7% 1 11.9% 22 11.8% 5Hempstead Valley Shopping

Centre 21.0% 315 2.7% 1 6.9% 7 24.5% 20 16.8% 15 35.9% 41 39.6% 79 62.2% 115 59.9% 24

Rochester 3.0% 46 0.9% 0 7.5% 8 9.5% 8 16.8% 15 0.0% 0 1.8% 4 0.0% 0 0.6% 0Strood 9.5% 143 3.4% 1 66.4% 69 24.4% 20 12.4% 11 0.7% 1 2.3% 5 2.0% 4 0.9% 0(Don't visit any of these) 18.2% 273 30.4% 8 2.6% 3 26.2% 21 5.8% 5 4.5% 5 5.6% 11 0.0% 0 17.6% 7Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 Q14 How often do you shop in (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Daily 2.7% 33 2.1% 0 4.0% 4 3.5% 2 0.0% 0 8.4% 9 0.6% 1 5.2% 10 0.0% 05-6 times a week 1.0% 12 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 2.9% 5 0.8% 04 times a week 1.4% 17 0.0% 0 3.0% 3 1.8% 1 0.7% 1 1.7% 2 2.1% 4 1.3% 2 0.0% 03 times a week 3.5% 43 3.4% 1 8.3% 8 1.7% 1 7.0% 6 3.9% 4 2.5% 5 2.0% 4 1.8% 1Twice a week 12.0% 147 8.7% 2 18.3% 19 3.5% 2 16.3% 14 21.5% 23 11.4% 21 18.8% 35 3.4% 1Once a week 36.4% 447 34.0% 7 40.5% 41 41.3% 25 43.7% 37 32.4% 35 33.5% 63 49.2% 91 30.0% 10Once every 2 weeks 17.2% 211 16.9% 3 9.1% 9 19.6% 12 17.0% 14 8.7% 9 23.3% 44 10.8% 20 23.0% 8Once a month 15.1% 186 24.3% 5 9.8% 10 16.0% 10 7.8% 7 14.8% 16 15.2% 29 8.9% 16 16.7% 5Less often 8.5% 105 7.3% 1 3.8% 4 10.7% 6 5.6% 5 4.2% 5 9.5% 18 0.6% 1 19.4% 6Never 0.8% 10 1.3% 0 1.5% 2 2.0% 1 0.0% 0 1.6% 2 0.0% 0 0.0% 0 4.2% 1(Don't know / varies) 1.4% 17 2.0% 0 0.7% 1 0.0% 0 1.9% 2 2.0% 2 1.8% 3 0.2% 0 0.8% 0Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87




Q15 What is usually the main purpose of your trip to (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Food shopping 46.5% 571 28.5% 5 61.1% 62 49.9% 30 46.3% 39 45.3% 49 33.7% 63 56.0% 104 39.2% 13Non-food shopping 35.6% 437 37.2% 7 27.3% 28 34.7% 21 32.1% 27 40.7% 44 48.2% 91 31.8% 59 39.2% 13Daytime eating / drinking 2.2% 27 4.7% 1 2.1% 2 2.9% 2 6.2% 5 2.5% 3 0.6% 1 2.0% 4 6.9% 2Evening eating / drinking 0.4% 4 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Financial services 6.4% 79 23.6% 5 4.6% 5 3.8% 2 5.4% 5 4.8% 5 6.4% 12 3.0% 6 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Window shopping /

browsing 1.8% 22 2.2% 0 0.0% 0 0.8% 1 1.7% 1 2.1% 2 3.9% 7 1.5% 3 3.3% 1

Work 1.4% 17 0.0% 0 0.9% 1 1.8% 1 0.0% 0 1.6% 2 0.8% 1 1.3% 2 1.8% 1Leisure activity 0.9% 11 0.0% 0 2.9% 3 0.8% 1 2.7% 2 0.0% 0 0.0% 0 1.4% 3 3.2% 1Medical appointment 0.7% 8 1.9% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 1.8% 1Personal service 1.0% 12 0.0% 0 0.0% 0 0.8% 1 1.0% 1 0.0% 0 2.5% 5 0.0% 0 1.0% 0Visiting friends and family 1.0% 12 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.6% 1 1.4% 3 1.8% 1Visit library 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 2.2% 27 2.0% 0 1.1% 1 2.0% 1 2.9% 2 3.0% 3 2.8% 5 1.5% 3 1.8% 1Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87 Q16 Why else do you visit (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Food shopping 13.3% 164 16.8% 3 11.1% 11 10.7% 6 19.9% 17 19.2% 21 11.5% 22 15.1% 28 12.8% 4Non-food shopping 32.3% 397 24.9% 5 26.4% 27 26.4% 16 35.3% 30 34.8% 38 30.3% 57 46.5% 86 35.0% 11Daytime eating / drinking 7.7% 94 2.9% 1 11.4% 11 1.1% 1 20.4% 17 3.4% 4 10.7% 20 7.2% 13 3.9% 1Evening eating / drinking 2.2% 26 0.0% 0 2.1% 2 2.4% 1 3.1% 3 1.7% 2 4.5% 8 0.8% 2 0.0% 0Financial services 10.2% 125 12.1% 2 22.6% 23 13.4% 8 5.8% 5 10.1% 11 5.7% 11 7.9% 15 3.9% 1Other 0.3% 3 2.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0Window shopping /

browsing 0.5% 7 0.0% 0 0.0% 0 3.8% 2 1.0% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0

Work 0.4% 5 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Leisure activity 2.6% 32 2.7% 1 2.2% 2 1.8% 1 2.8% 2 5.2% 6 1.3% 2 1.8% 3 0.0% 0Medical appointment 0.4% 5 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.4% 3 0.7% 1 0.0% 0Personal service 1.0% 12 0.9% 0 0.7% 1 0.0% 0 1.7% 1 0.0% 0 4.5% 8 0.1% 0 0.0% 0Visiting friends and family 1.0% 13 2.1% 0 0.0% 0 2.6% 2 0.0% 0 0.0% 0 1.8% 3 0.0% 0 0.0% 0Visit library 0.6% 7 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(No other reason) 41.7% 512 44.7% 9 44.7% 45 51.0% 31 30.6% 26 32.0% 35 45.6% 86 34.2% 63 49.3% 16Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87




Q17 How often do you visit (CENTRE MENTIONED AT Q13)? Those who mentioned a centre at Q13 Daily 4.3% 53 3.4% 1 2.5% 2 1.1% 1 4.9% 4 12.9% 14 2.5% 5 3.8% 7 0.0% 05-6 times a week 1.3% 15 0.0% 0 1.8% 2 0.0% 0 2.1% 2 1.5% 2 0.0% 0 1.4% 3 0.8% 04 times a week 1.7% 21 2.1% 0 2.2% 2 2.6% 2 1.5% 1 2.3% 3 0.8% 1 2.8% 5 1.3% 03 times a week 3.7% 46 1.3% 0 7.2% 7 1.7% 1 4.9% 4 3.0% 3 6.0% 11 2.1% 4 2.5% 1Twice a week 11.3% 138 14.6% 3 12.6% 13 7.9% 5 20.3% 17 12.2% 13 8.4% 16 18.2% 34 5.8% 2Once a week 29.5% 362 24.8% 5 33.5% 34 30.5% 18 30.6% 26 18.3% 20 23.2% 43 47.8% 88 21.3% 7Once every 2 weeks 14.1% 173 11.2% 2 10.3% 10 16.6% 10 14.3% 12 13.2% 14 17.5% 33 8.7% 16 17.0% 6Once a month 14.8% 182 14.8% 3 8.8% 9 19.9% 12 11.8% 10 10.0% 11 19.0% 36 11.5% 21 19.4% 6Less often 10.5% 129 16.4% 3 15.9% 16 11.4% 7 7.8% 7 7.5% 8 11.1% 21 2.9% 5 22.7% 7(Don't know / varies) 8.8% 108 11.4% 2 5.3% 5 8.4% 5 1.9% 2 19.1% 21 11.6% 22 0.9% 2 9.2% 3Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87




Q18 What do you like about (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Close to home 35.4% 434 29.6% 6 42.6% 43 19.6% 12 34.6% 30 40.0% 43 35.6% 67 39.8% 74 25.1% 8Nothing / very little 26.3% 323 40.9% 8 16.8% 17 22.0% 13 30.6% 26 28.6% 31 23.0% 43 17.8% 33 3.9% 1Easy to park 9.4% 116 4.5% 1 2.8% 3 10.1% 6 12.3% 10 11.2% 12 14.6% 27 15.2% 28 16.9% 5Good range of chain / well

known stores 8.5% 105 4.2% 1 8.4% 9 7.5% 5 8.1% 7 6.2% 7 14.6% 27 12.7% 23 21.0% 7

Free / cheap parking 6.9% 85 0.0% 0 4.3% 4 11.7% 7 3.4% 3 14.6% 16 10.5% 20 14.5% 27 20.5% 7Attractive environment 6.6% 81 10.1% 2 10.3% 10 5.2% 3 6.9% 6 1.0% 1 4.6% 9 8.3% 15 1.0% 0Good range of non-food

shops 6.2% 76 2.2% 0 6.4% 6 8.1% 5 2.3% 2 7.1% 8 7.1% 13 9.1% 17 10.1% 3

Compact/easy to get around 3.9% 48 0.0% 0 3.7% 4 10.6% 6 4.3% 4 0.0% 0 2.6% 5 7.4% 14 13.1% 4Historic environment 2.4% 30 5.6% 1 1.9% 2 6.1% 4 4.1% 4 0.0% 0 2.1% 4 3.4% 6 1.5% 1Good quality of shops 2.4% 29 1.3% 0 1.8% 2 5.1% 3 3.8% 3 1.7% 2 4.2% 8 0.6% 1 6.5% 2Good range of specialist /

independent stores 2.0% 24 2.2% 0 1.4% 1 7.8% 5 3.4% 3 1.6% 2 1.6% 3 0.0% 0 2.8% 1

Good foodstores 1.8% 22 1.3% 0 2.2% 2 8.9% 5 0.0% 0 0.0% 0 1.3% 2 1.5% 3 0.0% 0Covered shopping area 1.7% 21 0.0% 0 0.7% 1 3.1% 2 0.0% 0 3.5% 4 3.2% 6 2.4% 4 14.1% 5Familiarity / habit 1.5% 18 0.0% 0 2.7% 3 2.4% 1 1.2% 1 1.7% 2 1.4% 3 0.8% 2 0.8% 0Good layout / shops close

together 1.3% 16 0.0% 0 0.0% 0 3.2% 2 0.0% 0 0.0% 0 1.1% 2 4.6% 9 0.0% 0

Everything 1.2% 14 2.0% 0 1.8% 2 0.0% 0 0.0% 0 2.0% 2 0.6% 1 1.8% 3 2.2% 1Presence of specific retailer -

Marks & Spencer 1.1% 14 0.0% 0 0.0% 0 0.8% 1 1.5% 1 0.0% 0 3.0% 6 1.5% 3 10.8% 4

Safe / secure 1.1% 14 0.0% 0 0.7% 1 3.5% 2 3.4% 3 0.0% 0 2.6% 5 0.0% 0 1.0% 0Good places to eat 1.0% 12 2.2% 0 0.0% 0 1.8% 1 0.7% 1 0.0% 0 0.0% 0 1.4% 3 1.8% 1Good bus service / accessible

public transport 1.0% 12 0.0% 0 0.0% 0 0.0% 0 5.4% 5 1.0% 1 0.0% 0 1.3% 2 1.5% 1

Presence of specific retailer 0.9% 12 0.0% 0 0.7% 1 4.2% 3 1.0% 1 0.0% 0 0.0% 0 1.1% 2 0.8% 0Close to work / en route to

work 0.9% 11 2.1% 0 2.3% 2 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 2.8% 1

Clean / litter free 0.8% 10 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.6% 1 0.2% 0 4.0% 1Good leisure facilities (e.g.

leisure centres, cinema, health and fitness clubs, arts centres etc.)

0.7% 9 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0

Easily accessible by foot / cycle

0.7% 9 0.0% 0 0.0% 0 0.0% 0 4.3% 4 0.0% 0 2.4% 5 0.0% 0 0.0% 0

Not too busy or crowded 0.7% 9 0.0% 0 0.7% 1 1.8% 1 0.0% 0 0.7% 1 1.3% 2 0.8% 1 1.8% 1Good range of services (e.g.

bank, library, hairdresser etc.)

0.7% 9 0.0% 0 2.8% 3 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 1.0% 0

Presence of specific retailer - Primark

0.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Good market 0.6% 7 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.0% 1 0.0% 0 1.4% 3 0.0% 0Pedestrianised areas 0.5% 6 2.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.8% 0




Presence of specific retailer - Debenhams

0.5% 6 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0

Riverside environment 0.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Presence of specific retailer -

Wilkinsons 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Library 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 3 0.0% 0Presence of specific retailer -

Sainsbury's 0.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 1 1.3% 2 0.0% 0 0.8% 0

Accessible by rail 0.3% 3 1.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Low or discount prices 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good for a day out 0.2% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0Good road access 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 2 0.0% 0Good pubs / bars 0.1% 2 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shops selling local or

fairtrade produce 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Good facilities (e.g. seating, toilets)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 1.3% 16 0.0% 0 1.8% 2 3.2% 2 1.9% 2 0.7% 1 0.9% 2 1.3% 2 0.8% 0Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87




Q19 What do you dislike about (CENTRE MENTIONED AT Q13)? [MR] Those who mentioned a centre at Q13 Nothing 48.5% 596 29.0% 6 43.9% 44 57.7% 35 44.6% 38 49.8% 54 49.6% 93 70.0% 130 80.3% 26Not enough choice of shops 12.8% 158 25.3% 5 8.3% 8 14.2% 9 10.5% 9 11.0% 12 11.7% 22 8.7% 16 4.3% 1Poor environment 6.4% 79 7.9% 2 9.3% 9 1.8% 1 11.3% 10 5.7% 6 6.1% 11 3.3% 6 0.0% 0Unsafe / poor security /

dangerous 5.5% 68 7.2% 1 2.1% 2 3.8% 2 9.9% 8 2.2% 2 2.1% 4 4.1% 8 0.8% 0

Poor quality shops 4.4% 54 3.2% 1 3.7% 4 1.9% 1 2.3% 2 2.7% 3 6.6% 12 4.8% 9 0.0% 0Too many shops of one type

- discount retailers (e.g. charity shops and £ shops)

4.0% 49 3.4% 1 2.1% 2 0.0% 0 3.5% 3 4.0% 4 1.2% 2 3.2% 6 0.0% 0

Not enough clothes shops 4.0% 49 2.2% 0 7.0% 7 5.6% 3 0.7% 1 2.5% 3 5.8% 11 1.8% 3 0.8% 0Vandals / hooligans 3.9% 48 3.8% 1 3.3% 3 0.8% 1 2.7% 2 4.9% 5 5.7% 11 1.4% 3 0.0% 0Too many vacant units 3.6% 44 7.9% 2 1.5% 2 5.8% 4 3.2% 3 6.3% 7 5.1% 10 0.0% 0 0.0% 0Cost of parking 3.0% 37 13.2% 3 1.1% 1 0.8% 1 0.0% 0 0.0% 0 0.8% 1 0.9% 2 4.4% 1Lack of parking 3.0% 37 3.6% 1 4.0% 4 7.9% 5 2.8% 2 1.7% 2 0.8% 1 3.7% 7 1.5% 1Everything 3.0% 36 2.0% 0 7.1% 7 0.0% 0 0.0% 0 8.7% 9 2.4% 4 0.0% 0 2.2% 1Litter / dirty / dogs 2.8% 35 7.0% 1 6.4% 7 0.0% 0 8.5% 7 1.7% 2 4.6% 9 0.0% 0 0.0% 0Traffic congestion 2.2% 27 2.7% 1 10.8% 11 1.1% 1 2.4% 2 0.0% 0 0.0% 0 0.9% 2 0.0% 0Not enough supermarket/

food shops 2.0% 24 1.3% 0 2.0% 2 0.0% 0 1.5% 1 0.0% 0 1.6% 3 1.7% 3 0.8% 0

No department store 1.6% 19 7.7% 1 1.3% 1 0.0% 0 0.0% 0 1.7% 2 1.3% 2 3.1% 6 0.0% 0Shops are too busy 0.7% 8 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.0% 1 1.3% 2 1.5% 3 2.1% 1Uneven paving 0.4% 5 0.0% 0 0.0% 0 0.8% 1 0.7% 1 0.0% 0 1.6% 3 0.0% 0 0.0% 0Too many shops of one type

- betting shops 0.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.0% 0

Difficult to cross streets 0.4% 5 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Poor bus service to centre 0.3% 4 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0Awkward car parks (layout) 0.3% 4 1.9% 0 0.0% 0 0.0% 0 2.0% 2 0.7% 1 0.0% 0 0.0% 0 0.0% 0Prices too high 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0Centre very windy 0.2% 3 1.3% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too few pubs, eating places

etc. 0.2% 3 0.0% 0 0.0% 0 1.8% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Difficult to get to 0.2% 3 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 0Short opening hours/ no

facilities on Sundays 0.2% 2 1.3% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 0.0% 0 0.0% 0 0.0% 0

Lack of leisure, sports or cultural facilities

0.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Few traffic free areas 0.1% 2 2.7% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Poor facilities (e.g. seating,

toilets) 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.8% 0

Too few service businesses (e.g. banks / building societies)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0

Lack of covered shopping area

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




(Don't know) 1.9% 24 1.5% 0 1.1% 1 1.4% 1 2.4% 2 0.7% 1 3.9% 7 0.0% 0 0.0% 0Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87




Q20 How do you think (CENTRE MENTIONED AT Q13) Town Centre could be improved? [MR] Those who mentioned a centre at Q13 No need to improve 26.4% 325 8.6% 2 26.2% 27 38.6% 23 20.1% 17 26.0% 28 32.4% 61 30.7% 57 59.7% 19Better choice of shops 17.1% 210 27.5% 5 16.6% 17 19.4% 12 11.5% 10 8.3% 9 11.8% 22 21.5% 40 8.7% 3More large shops/department

stores 12.9% 159 31.5% 6 0.9% 1 2.9% 2 10.6% 9 19.5% 21 12.7% 24 11.8% 22 4.1% 1

Better quality shops 7.6% 93 8.5% 2 6.9% 7 1.9% 1 9.6% 8 7.9% 9 3.1% 6 3.3% 6 0.0% 0Improve appearance /

environment 5.9% 73 11.4% 2 8.3% 8 0.0% 0 7.9% 7 5.1% 6 5.9% 11 5.1% 10 1.5% 1

More car parking 4.9% 60 6.3% 1 5.4% 5 4.9% 3 7.6% 7 3.3% 4 5.3% 10 1.5% 3 6.3% 2Better maintenance /

cleanliness 4.5% 56 4.2% 1 9.7% 10 0.0% 0 10.8% 9 2.7% 3 6.7% 13 2.9% 5 2.8% 1

Introduce a named retailer - Marks & Spencer

4.1% 51 9.5% 2 0.7% 1 0.8% 1 2.7% 2 0.7% 1 3.0% 6 0.6% 1 0.0% 0

Totally regenerate the centre 3.7% 45 5.6% 1 3.5% 4 5.5% 3 5.7% 5 5.8% 6 3.1% 6 2.2% 4 1.5% 1Improve security, including

CCTV 3.0% 37 0.9% 0 1.4% 1 1.1% 1 1.7% 1 3.7% 4 1.3% 2 2.7% 5 0.8% 0

Introduce a named retailer 2.9% 36 0.0% 0 0.0% 0 5.5% 3 2.7% 2 2.8% 3 2.6% 5 8.1% 15 0.0% 0Cheaper parking 2.5% 31 4.1% 1 1.1% 1 0.8% 1 0.0% 0 1.0% 1 0.0% 0 2.3% 4 1.5% 1More supermarkets / food

shops 2.3% 28 7.4% 1 3.2% 3 0.0% 0 2.3% 2 3.5% 4 2.4% 5 0.0% 0 0.8% 0

Fewer vacant units 1.3% 16 0.0% 0 0.0% 0 0.0% 0 2.1% 2 1.0% 1 2.1% 4 0.0% 0 0.0% 0Free parking 1.3% 16 4.4% 1 1.1% 1 0.0% 0 1.0% 1 1.0% 1 1.3% 2 0.0% 0 2.2% 1Greater choice of

independent retailers 1.2% 15 0.0% 0 0.0% 0 5.5% 3 0.7% 1 2.3% 2 0.6% 1 0.9% 2 1.8% 1

Improve signposting in centre

1.0% 12 0.0% 0 2.6% 3 0.0% 0 3.2% 3 0.0% 0 0.8% 1 1.3% 2 1.0% 0

More/better seating, toilets 0.9% 11 0.9% 0 1.3% 1 0.0% 0 0.0% 0 2.7% 3 1.2% 2 1.8% 3 0.8% 0Improve bus services / access 0.9% 11 2.7% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.6% 1 2.9% 5 0.0% 0Better facilities for

pedestrians (including pedestrian crossings)

0.8% 10 0.9% 0 5.0% 5 0.0% 0 1.0% 1 0.0% 0 1.6% 3 0.0% 0 0.0% 0

More pubs, restaurants, cafes 0.8% 10 2.7% 1 0.0% 0 3.6% 2 0.0% 0 0.0% 0 1.3% 2 1.5% 3 4.0% 1More traffic free areas

/pedestrianisation 0.8% 10 2.7% 1 1.3% 1 2.4% 1 1.0% 1 1.6% 2 0.8% 1 0.0% 0 0.8% 0

More leisure, sports or cultural facilities

0.6% 8 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 3 0.0% 0

Better facilities for youth 0.5% 7 0.0% 0 1.5% 2 0.0% 0 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0More disabled parking 0.4% 5 0.0% 0 0.7% 1 2.0% 1 0.0% 0 0.7% 1 0.0% 0 1.5% 3 0.0% 0Longer midweek opening

hours/more evening activities

0.2% 3 0.0% 0 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More banks / building societies

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0

Better market 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longer opening hours on 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




Sunday (Don't know) 12.9% 159 13.8% 3 15.5% 16 15.4% 9 13.7% 12 13.6% 15 13.7% 26 10.2% 19 5.0% 2Weighted base: 1228 19 101 60 85 108 188 185 33Sample: 1198 66 97 71 95 95 94 97 87 Q21 Do you take part in any of the following leisure or cultural activities? [MR/PR] Daytime Cafes/Restaurants 39.0% 585 36.5% 10 35.6% 37 48.5% 40 36.4% 33 38.7% 44 38.6% 77 31.4% 58 41.7% 16Evening Restaurants 46.4% 696 55.4% 15 29.0% 30 48.9% 40 40.8% 37 43.6% 50 37.7% 75 40.2% 74 49.2% 19Pubs/Clubs 33.5% 503 35.0% 10 27.3% 28 39.5% 32 31.2% 28 31.0% 35 22.0% 44 35.2% 65 40.1% 16Cinema 54.2% 813 67.2% 18 40.9% 42 53.5% 44 57.5% 52 39.4% 45 43.5% 87 61.5% 114 45.8% 18Children's Soft Play Venues 9.5% 142 14.6% 4 7.9% 8 12.8% 10 7.1% 6 9.4% 11 8.0% 16 10.5% 19 15.4% 6Entertainment venues

(10-pin bowling, ice skating, bingo, etc.)

22.0% 330 25.1% 7 16.6% 17 20.0% 16 11.9% 11 12.7% 14 26.0% 52 10.8% 20 18.0% 7

Health and fitness clubs (gyms, leisure centres, swimming pools, etc.)

22.5% 338 32.0% 9 24.7% 26 17.8% 15 26.3% 24 16.3% 18 25.1% 50 17.3% 32 14.0% 6

Theatres / museums / arts centres / art galleries

41.9% 629 48.8% 13 28.2% 29 47.2% 39 46.5% 42 41.4% 47 42.1% 84 34.1% 63 48.7% 19

(None of these) 15.2% 228 10.3% 3 25.6% 27 18.3% 15 18.4% 17 16.7% 19 19.0% 38 12.4% 23 18.0% 7Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105




Q22 What town centre do you visit most often for daytime cafes / restaurants? Those who visit daytime cafés / restaurants at Q21 Bluewater 18.8% 110 43.1% 4 28.6% 11 6.3% 2 6.9% 2 1.8% 1 6.2% 5 4.4% 3 6.7% 1Gravesend Town Centre 14.5% 85 18.0% 2 0.0% 0 3.0% 1 0.0% 0 0.0% 0 1.4% 1 2.0% 1 0.0% 0Chatham Town Centre 8.4% 49 0.0% 0 11.9% 4 9.1% 4 24.9% 8 17.2% 8 29.4% 23 0.0% 0 1.5% 0Rochester District Centre 7.7% 45 7.5% 1 15.1% 6 28.5% 11 42.0% 14 4.3% 2 5.4% 4 2.7% 2 0.0% 0Gillingham District Centre 5.8% 34 0.0% 0 0.0% 0 0.0% 0 1.9% 1 27.3% 12 9.4% 7 23.9% 14 1.5% 0Dartford Town Centre 5.3% 31 3.7% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 4.0% 3 0.0% 0 0.0% 0Hempstead Valley Shopping

Centre 4.8% 28 0.0% 0 4.1% 2 5.4% 2 4.4% 1 0.0% 0 13.0% 10 15.5% 9 21.1% 3

Maidstone Town Centre 4.8% 28 0.0% 0 2.5% 1 14.6% 6 3.8% 1 7.0% 3 14.5% 11 5.5% 3 6.2% 1Strood District Centre 3.3% 19 0.0% 0 23.5% 9 4.3% 2 0.0% 0 2.5% 1 3.0% 2 4.4% 3 0.0% 0Central London 3.0% 18 4.1% 0 1.8% 1 0.0% 0 8.6% 3 7.7% 3 1.4% 1 0.0% 0 5.4% 1Other Venues inside Survey

Area 2.8% 17 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 9.4% 7 5.4% 3 3.1% 1

Rainham District Centre 2.6% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.9% 15 0.0% 0Other Venues outside Survey

Area 2.0% 12 6.6% 1 4.3% 2 4.0% 2 1.9% 1 0.0% 0 0.0% 0 0.0% 0 3.6% 1

Sevenoaks Town Centre 1.4% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 1.2% 7 0.0% 0 0.0% 0 9.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 1.0% 6 0.0% 0 2.5% 1 0.0% 0 0.0% 0 4.3% 2 0.0% 0 0.0% 0 0.0% 0

Sittingbourne District Centre 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 15.7% 3Canterbury City Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.9% 2Meopham Village 0.3% 2 5.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield Village Centre 0.2% 1 1.8% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 10.7% 63 9.9% 1 5.7% 2 14.2% 6 5.7% 2 26.0% 11 3.0% 2 8.2% 5 23.4% 4Weighted base: 585 10 37 40 33 44 77 58 16Sample: 593 34 36 46 39 39 39 33 41




Q23 What town centre do you visit most often for evening restaurants? Those who visit evening restaurants at Q21 Bluewater 22.2% 154 31.9% 5 17.5% 5 7.7% 3 24.9% 9 10.5% 5 3.3% 2 5.7% 4 0.0% 0Rochester District Centre 11.5% 80 0.0% 0 38.1% 11 29.4% 12 35.2% 13 8.2% 4 16.8% 13 10.9% 8 5.7% 1Gravesend Town Centre 11.3% 78 9.5% 1 5.2% 2 4.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone Town Centre 7.6% 53 5.1% 1 10.3% 3 15.1% 6 19.5% 7 10.1% 5 17.9% 13 8.0% 6 10.2% 2Central London 5.4% 37 5.3% 1 2.2% 1 0.0% 0 2.3% 1 2.2% 1 23.5% 18 0.0% 0 1.8% 0Gillingham District Centre 4.6% 32 0.0% 0 0.0% 0 1.3% 1 0.0% 0 33.7% 17 9.8% 7 9.8% 7 0.0% 0Dartford Town Centre 3.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham Town Centre 3.3% 23 1.2% 0 0.0% 0 0.0% 0 9.6% 4 5.4% 3 9.3% 7 7.8% 6 9.9% 2Rainham District Centre 3.0% 21 0.0% 0 0.0% 0 3.6% 1 0.0% 0 4.4% 2 0.0% 0 21.3% 16 6.7% 1Other Venues outside Survey

Area 2.2% 15 5.7% 1 0.0% 0 10.1% 4 1.7% 1 0.0% 0 1.9% 1 1.6% 1 6.1% 1


2.0% 14 1.6% 0 0.0% 0 1.3% 1 1.7% 1 0.0% 0 1.9% 1 0.0% 0 12.4% 2

Meopham Village 1.8% 13 25.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 1.5% 10 0.0% 0 0.0% 0 9.3% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 3 3.7% 1Strood District Centre 1.3% 9 0.0% 0 11.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.5% 3 0.0% 0Sittingbourne District Centre 1.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 2 0.0% 0 2.2% 2 21.4% 4Sevenoaks Town Centre 0.9% 6 1.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Longfield Village Centre 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.5% 4 0.0% 0 6.3% 2 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0

Canterbury City Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 1.6% 1 2.6% 1Lakeside 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0Crayford District Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 14.8% 103 12.3% 2 8.5% 3 18.0% 7 5.2% 2 18.6% 9 12.4% 9 23.8% 18 19.6% 4Weighted base: 696 15 30 40 37 50 75 74 19Sample: 690 53 27 42 38 40 35 41 45




Q24 What town centre do you visit most often for pubs/clubs? Those who visit pubs / clubs at Q21 Gravesend Town Centre 13.4% 67 12.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Rochester District Centre 12.4% 62 1.9% 0 39.1% 11 32.0% 10 50.0% 14 11.0% 4 24.9% 11 9.9% 6 0.0% 0Other Centres inside Survey

Area 9.4% 47 11.5% 1 10.4% 3 25.8% 8 6.3% 2 2.3% 1 2.5% 1 0.0% 0 12.5% 2

Gillingham District Centre 6.1% 31 0.0% 0 0.0% 0 2.1% 1 4.4% 1 49.8% 18 0.0% 0 16.5% 11 3.3% 1Dartford Town Centre 6.1% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chatham Town Centre 4.6% 23 0.0% 0 0.0% 0 0.0% 0 2.2% 1 10.2% 4 21.7% 9 7.6% 5 2.2% 0Other Centres outside Survey

Area 4.6% 23 13.3% 1 5.4% 2 5.3% 2 2.2% 1 4.9% 2 0.0% 0 0.0% 0 12.0% 2

Maidstone Town Centre 4.3% 22 13.2% 1 0.0% 0 14.7% 5 0.0% 0 3.1% 1 15.4% 7 1.8% 1 6.7% 1Rainham District Centre 4.3% 21 0.0% 0 0.0% 0 0.0% 0 2.2% 1 3.1% 1 7.0% 3 24.2% 16 5.3% 1Central London 3.3% 17 0.0% 0 5.6% 2 0.0% 0 7.2% 2 0.0% 0 7.0% 3 0.0% 0 0.0% 0Strood District Centre 2.4% 12 0.0% 0 20.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2 0.0% 0Meopham Village Centre 2.2% 11 30.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sevenoaks Town Centre 2.0% 10 2.5% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 1.4% 7 0.0% 0 0.0% 0 8.1% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0Cobham Village Centre 1.1% 5 0.0% 0 2.4% 1 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sittingbourne District Centre 0.9% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.0% 5Bexleyheath Town Centre 0.8% 4 0.0% 0 0.0% 0 0.0% 0 9.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 2.5% 2 0.0% 0

Hempstead Valley Shopping Centre

0.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 3 0.0% 0

Bluewater 0.5% 3 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 2 0.0% 0 0.0% 0Greenhithe Town Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 18.2% 92 14.5% 1 11.8% 3 9.8% 3 16.2% 5 13.3% 5 16.4% 7 26.5% 17 28.0% 4Weighted base: 503 10 28 32 28 35 44 65 16Sample: 504 36 27 37 30 29 20 34 38




Q25 Where do you go most often to visit the cinema? Those who visit the cinema at Q21 Showcase Cinemas,

Bluewater, DA9 9SG 40.0% 325 82.7% 15 13.1% 6 13.2% 6 15.3% 8 1.8% 1 6.9% 6 3.3% 4 5.3% 1

Odeon, Chatham, ME4 4LL 29.7% 241 1.0% 0 38.6% 16 18.4% 8 46.6% 24 68.7% 31 58.6% 51 67.6% 77 58.5% 11Cineworld, Medway Valley

Leisure Park, Strood, ME2 2SS

18.0% 147 11.3% 2 45.2% 19 56.0% 24 26.6% 14 13.5% 6 20.3% 18 17.5% 20 13.8% 2

Odeon, Maidstone, ME16 8RG

2.0% 16 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 3.6% 3 4.5% 5 3.8% 1

The Woodville, Gravesend, DA12 1DD

1.7% 14 1.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2 0.0% 0 0.0% 0 0.0% 0

Cineworld, Bexleyheath, DA6 7LL

1.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1 2.6% 2 0.0% 0 0.0% 0

Central Theatre Cinema, Gillingham, ME4 4AS

1.4% 11 2.0% 0 0.0% 0 0.0% 0 4.6% 2 5.9% 3 0.0% 0 4.1% 5 4.7% 1

Other Cinemas outside Survey Area

0.9% 7 0.0% 0 0.0% 0 1.6% 1 2.7% 1 3.9% 2 0.0% 0 0.0% 0 2.8% 1

New Century Cinema, Sittingbourne, ME10 4PG

0.2% 2 2.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1

Other Cinemas inside Survey Area

0.1% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Vue, Lakeside, RM20 2ZW 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 4.4% 36 0.0% 0 1.6% 1 6.1% 3 2.5% 1 0.0% 0 7.9% 7 3.0% 3 4.6% 1Weighted base: 813 18 42 44 52 45 87 114 18Sample: 755 62 37 48 56 37 42 51 46




Q26 Where do you go most often to visit children soft play venues? Those who visit children's soft play venues at Q21 Rochester District Centre 21.3% 30 6.0% 0 0.0% 0 21.5% 2 9.6% 1 10.1% 1 14.3% 2 58.3% 11 13.1% 1Chatham Town Centre 12.0% 17 0.0% 0 18.6% 2 11.2% 1 13.0% 1 0.0% 0 61.0% 10 0.0% 0 0.0% 0Strood District Centre 8.9% 13 0.0% 0 56.2% 5 0.0% 0 27.4% 2 25.9% 3 0.0% 0 0.0% 0 0.0% 0Other Centres inside Survey

Area 6.1% 9 20.3% 1 17.1% 1 17.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dartford Town Centre 5.4% 8 9.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gillingham District Centre 5.2% 7 0.0% 0 8.1% 1 0.0% 0 0.0% 0 21.3% 2 9.2% 1 14.0% 3 0.0% 0Greenhithe Town Centre 5.2% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maidstone Town Centre 4.2% 6 4.4% 0 0.0% 0 0.0% 0 0.0% 0 21.3% 2 15.5% 2 0.0% 0 17.3% 1Other Centres outside Survey

Area 4.1% 6 0.0% 0 0.0% 0 20.5% 2 9.6% 1 0.0% 0 0.0% 0 0.0% 0 14.3% 1

Gravesend Town Centre 3.8% 5 19.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Medway Valley Leisure

Park, Strood 2.8% 4 0.0% 0 0.0% 0 13.9% 1 13.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sittingbourne District Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 37.7% 2Rainham District Centre 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 21.3% 2 0.0% 0 0.0% 0 0.0% 0Bluewater 0.4% 1 4.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crayford District Centre 0.4% 1 0.0% 0 0.0% 0 4.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0West Malling Town Centre 0.3% 0 10.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bexleyheath Town Centre 0.3% 0 9.3% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Central London 0.1% 0 4.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 16.4% 23 12.0% 0 0.0% 0 10.3% 1 27.4% 2 0.0% 0 0.0% 0 27.7% 5 17.7% 1Weighted base: 142 4 8 10 6 11 16 19 6Sample: 136 13 7 10 6 6 7 10 13




Q27 Which entertainment venues do you visit most often? Those who visit entertainment venues at Q21 AMF Bowling, Gravesend,

DA11 0DQ 48.0% 158 68.5% 5 28.8% 5 0.0% 0 0.0% 0 7.5% 1 0.0% 0 13.6% 3 3.5% 0

Hollywood Bowl, Medway Leisure Centre, ME2 2SS

17.3% 57 11.6% 1 50.0% 9 51.3% 8 5.8% 1 0.0% 0 43.3% 22 38.6% 8 23.8% 2

FA Bowling, 100-102 Pentagon Shopping Centre, Chatham, ME4 4HY

7.0% 23 0.0% 0 3.9% 1 0.0% 0 21.0% 2 31.9% 5 16.6% 9 26.2% 5 16.4% 1

Hollywood Bowl, Maidstone, ME16 8SF

6.7% 22 0.0% 0 0.0% 0 31.0% 5 16.4% 2 23.3% 3 9.2% 5 0.0% 0 36.4% 3


4.9% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0


3.1% 10 12.5% 1 3.9% 1 0.0% 0 7.8% 1 0.0% 0 6.0% 3 0.0% 0 3.5% 0

Lordswood Bowling Centre, Chatham, ME5 8TR

2.8% 9 0.0% 0 0.0% 0 0.0% 0 13.2% 1 0.0% 0 10.7% 6 11.9% 2 0.0% 0

Gala Bingo, Chatham, ME4 4NR

2.6% 9 0.0% 0 0.0% 0 0.0% 0 13.6% 1 22.2% 3 4.8% 2 7.8% 2 0.0% 0

Gala Bingo, Rochester, ME2 2SS

0.9% 3 7.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Silver Blades Ice Rink, Gillingham , ME8 0SJ

0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 2 0.0% 0 8.1% 1

(Don't know / varies) 5.7% 19 0.0% 0 13.4% 2 17.7% 3 22.2% 2 15.0% 2 2.8% 1 1.9% 0 8.3% 1Weighted base: 330 7 17 16 11 14 52 20 7Sample: 281 19 13 15 10 11 24 9 17




Q28 Where do you go most often to visit health & fitness clubs? Those who visit health and fitness clubs at Q21 Medway Valley Park,

Gillingham, ME7 1HF 13.8% 47 14.8% 1 14.5% 4 30.7% 4 14.7% 4 17.7% 3 18.7% 9 48.6% 16 4.5% 0


11.0% 37 7.4% 1 4.3% 1 20.3% 3 8.6% 2 0.0% 0 4.5% 2 0.0% 0 32.8% 2


10.7% 36 0.0% 0 6.0% 2 4.7% 1 0.0% 0 48.7% 9 16.0% 8 12.8% 4 6.2% 0

Cygnet Leisure Centre, Gravesend, DA11 8BU

10.4% 35 2.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cascade Leisure Centre, Gravesend, DA12 4LG

9.3% 31 11.1% 1 2.6% 1 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strood Leisure Centre, Rochester, ME2 3JQ

5.8% 19 4.3% 0 32.5% 8 8.2% 1 2.6% 1 0.0% 0 14.4% 7 0.0% 0 0.0% 0

The Park Club, Snodhurst Bottom, Walderslade Road, Chatham

4.0% 13 0.0% 0 5.6% 1 9.9% 1 11.5% 3 0.0% 0 15.6% 8 0.0% 0 0.0% 0

Spirit Health Club, Holiday Inn Maidstone, London Road, Wrotham Heath

3.3% 11 10.9% 1 0.0% 0 4.7% 1 7.4% 2 0.0% 0 12.0% 6 0.0% 0 0.0% 0

Roko Health Club, Will Adams Way, Watling Street, Gillingham

2.9% 10 0.0% 0 0.0% 0 0.0% 0 3.5% 1 9.2% 2 0.0% 0 19.1% 6 23.4% 1

Splashes Leisure Pool, Rainham, ME8 7EG

2.5% 8 2.7% 0 5.5% 1 9.9% 1 16.0% 4 0.0% 0 0.0% 0 3.7% 1 6.2% 0

Mepham Fitness and Tennis Centre, Meopham, DA13 0AH

2.3% 8 31.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

The Roffen Club, New Road, Rochester

2.2% 8 0.0% 0 0.0% 0 0.0% 0 21.0% 5 5.9% 1 2.2% 1 0.0% 0 0.0% 0

Hundred of Hoo Leisure Centre, Main Road, Hoo, Rochester

2.1% 7 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0 4.9% 2 0.0% 0 0.0% 0

Swanscombe Leisure Centre, Swanscombe, DA10 0LP

1.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lordswood Leisure Centre, Chatham, ME5 8YE

1.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.4% 5 3.7% 1 0.0% 0

NRG Gyms, Garrick Street, Gravesend

1.2% 4 4.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crayside Leisure Centre, Dartford, DA1 4HR

1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Swallows Leisure Centre, Sittingbourne, ME10 4NT

0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 27.0% 1

Anytime Fitness, Chatham, ME4 4JA

0.3% 1 0.0% 0 3.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Strand Leisure Park, , ME7 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0




1TT (Don't know / varies) 12.6% 42 10.0% 1 22.9% 6 8.0% 1 14.6% 3 18.6% 3 2.2% 1 8.5% 3 0.0% 0Weighted base: 338 9 26 15 24 18 50 32 6Sample: 299 26 22 16 21 15 24 15 12 Q29 Where do you go most often for theatres / museums / art galleries? Those who visit theatres / museums / art galleries at Q21 West End, London 63.5% 400 60.1% 8 57.9% 17 65.0% 25 51.1% 22 54.1% 25 76.4% 64 43.2% 27 64.3% 12The Orchard Theatre,

Dartford 11.1% 70 17.7% 2 6.5% 2 5.5% 2 5.4% 2 4.0% 2 0.0% 0 0.0% 0 0.0% 0

The Central Theatre, Chatham

5.9% 37 0.0% 0 11.8% 3 3.1% 1 14.3% 6 8.0% 4 9.1% 8 22.5% 14 0.0% 0


2.2% 14 5.7% 1 4.8% 1 6.9% 3 0.0% 0 0.0% 0 2.6% 2 1.9% 1 3.9% 1

The Woodville, Gravesend 1.6% 10 8.7% 1 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0 1.9% 1 0.0% 0The Brook Theatre, Chatham 1.4% 9 3.8% 1 5.2% 2 0.0% 0 0.0% 0 2.3% 1 0.0% 0 8.5% 5 0.0% 0The Marlowe Theatre, The

Friars, Canterbury 1.4% 9 1.3% 0 0.0% 0 0.0% 0 3.0% 1 1.7% 1 0.0% 0 4.4% 3 18.2% 4

Medway Little Theatre, Rochester

1.2% 7 0.0% 0 4.6% 1 4.8% 2 3.0% 1 2.3% 1 0.0% 0 2.5% 2 1.3% 0

RNLI Chatham Museum, Chatham, ME4 4TZ

0.9% 5 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 2.7% 2 0.0% 0 0.0% 0

Other Venues Rochester 0.8% 5 1.3% 0 2.3% 1 0.0% 0 5.7% 2 2.3% 1 0.0% 0 0.0% 0 0.0% 0Canterbury City Centre 0.8% 5 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 2.7% 2 0.0% 0 6.2% 1Museums / Art Galleries: 0.7% 4 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 3 0.0% 0Other Venues inside Survey

Area 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Nucleus Arts Centre, Rochester

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.3% 1 0.0% 0 0.0% 0

Oriental Arts Centre, Gillingham

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.0% 0

Royal Engineers Museum, Gillingham, ME4 4UG

0.1% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Nucleus Arts Centre, Chatham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0

St Andrew's Arts Centre, Gravesend

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know / varies) 7.2% 45 1.3% 0 4.6% 1 12.1% 5 13.6% 6 19.4% 9 5.1% 4 8.4% 5 6.1% 1Weighted base: 629 13 29 39 42 47 84 63 19Sample: 622 46 28 42 47 42 40 31 50




GEN Gender of respondent: Male 32.9% 493 24.0% 7 32.9% 34 41.1% 34 26.2% 24 34.5% 39 34.2% 68 29.4% 54 32.4% 13Female 67.1% 1008 76.0% 21 67.1% 70 58.9% 48 73.8% 67 65.5% 74 65.8% 131 70.6% 131 67.6% 27Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 AGE Could I ask, how old are you? 18 to 24 5.4% 81 5.6% 2 4.2% 4 1.4% 1 4.5% 4 4.6% 5 5.9% 12 9.8% 18 8.3% 325 to 34 15.6% 234 14.8% 4 12.8% 13 19.5% 16 11.7% 11 14.1% 16 21.6% 43 14.6% 27 18.1% 735 to 44 19.8% 298 17.8% 5 20.6% 21 12.8% 10 14.1% 13 8.1% 9 28.6% 57 14.0% 26 8.7% 345 to 54 18.4% 277 19.1% 5 12.2% 13 21.0% 17 11.6% 10 7.4% 8 14.8% 30 12.3% 23 6.7% 355 to 64 16.4% 247 19.3% 5 20.1% 21 20.3% 17 16.7% 15 31.6% 36 12.5% 25 16.7% 31 25.0% 1065 + 21.6% 325 20.1% 6 25.8% 27 23.0% 19 35.7% 32 31.8% 36 13.0% 26 32.8% 61 28.0% 11(Refused) 2.7% 40 3.2% 1 4.2% 4 2.1% 2 5.7% 5 2.3% 3 3.6% 7 0.0% 0 5.2% 2Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 ADU How many adults, including yourself, live in your household (16 years and above)? One 21.7% 325 18.2% 5 24.4% 25 25.1% 20 19.2% 17 35.9% 41 19.1% 38 26.1% 48 18.5% 7Two 47.5% 713 54.4% 15 49.6% 52 45.5% 37 51.0% 46 44.7% 51 45.0% 89 44.1% 82 51.5% 20Three 16.0% 239 16.6% 5 12.6% 13 12.2% 10 14.3% 13 7.8% 9 23.3% 46 16.5% 31 17.0% 7Four 8.1% 121 5.5% 1 5.5% 6 8.9% 7 6.0% 5 5.0% 6 6.2% 12 10.1% 19 3.6% 1Five 2.4% 36 0.0% 0 2.9% 3 4.9% 4 0.9% 1 4.5% 5 1.2% 2 0.0% 0 1.3% 1Six or more 0.3% 4 1.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 4.2% 63 4.0% 1 5.0% 5 3.5% 3 8.6% 8 2.1% 2 5.1% 10 3.2% 6 8.0% 3Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 CHI How many children live in your household, aged 15 years and under? None 70.3% 1055 70.7% 19 70.1% 73 74.8% 61 77.7% 70 78.9% 90 64.5% 128 81.5% 151 79.0% 31One 12.8% 192 10.0% 3 13.1% 14 11.3% 9 10.6% 10 9.7% 11 14.5% 29 6.9% 13 5.4% 2Two 9.3% 140 14.9% 4 8.9% 9 8.7% 7 0.0% 0 7.2% 8 9.2% 18 4.7% 9 7.6% 3Three 2.9% 43 1.5% 0 3.0% 3 1.7% 1 1.5% 1 2.0% 2 4.0% 8 2.2% 4 1.8% 1Four 0.4% 7 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 1.5% 3 0.0% 0Five 0.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 3 0.0% 0 0.0% 0Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 4.0% 61 2.9% 1 5.0% 5 3.5% 3 8.6% 8 2.1% 2 6.3% 12 3.2% 6 6.2% 2Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105




CAR How many cars does your household own or have the use of? None 12.7% 191 3.8% 1 13.9% 14 13.5% 11 17.2% 16 23.1% 26 14.3% 28 12.5% 23 4.7% 2One 38.4% 576 27.1% 7 46.3% 48 36.6% 30 44.1% 40 48.7% 55 28.3% 56 45.3% 84 37.2% 15Two 32.5% 488 48.2% 13 27.0% 28 29.9% 24 28.6% 26 17.4% 20 43.9% 87 25.6% 47 36.9% 15Three or more 12.6% 189 15.7% 4 7.7% 8 17.3% 14 2.7% 2 8.7% 10 7.8% 16 13.4% 25 16.9% 7(Refused) 3.8% 56 5.4% 1 5.0% 5 2.7% 2 7.4% 7 2.1% 2 5.7% 11 3.2% 6 4.3% 2Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 EMP Which of the following best describes the chief wage earner of your household's current employment situation? [PR] Working full time 56.0% 840 46.1% 13 46.1% 48 56.3% 46 43.9% 40 39.9% 45 68.2% 136 49.5% 92 41.5% 16Working part time 8.4% 127 15.7% 4 7.2% 7 8.8% 7 2.8% 3 9.4% 11 7.3% 15 5.8% 11 13.8% 5Unemployed 2.4% 36 5.6% 2 4.6% 5 0.8% 1 2.9% 3 4.4% 5 2.6% 5 1.4% 3 1.0% 0Retired 27.4% 411 25.9% 7 29.5% 31 30.7% 25 41.7% 38 39.7% 45 16.8% 33 37.3% 69 34.8% 14A housewife / househusband 0.9% 13 0.0% 0 2.3% 2 0.0% 0 0.0% 0 1.0% 1 1.5% 3 0.0% 0 1.3% 1A student 0.2% 4 1.4% 0 1.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sick / disabled 1.2% 18 1.4% 0 2.3% 2 1.3% 1 2.9% 3 3.5% 4 0.0% 0 0.0% 0 1.8% 1Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 3.5% 53 4.0% 1 6.5% 7 2.1% 2 5.9% 5 2.1% 2 3.6% 7 6.0% 11 5.8% 2Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105 QUOTA Zone Zone 1 9.5% 142 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 2 4.4% 65 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 3 3.0% 45 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 4 6.3% 95 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 5A 8.0% 120 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 5B 7.1% 106 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 5 15.0% 226 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 6 1.8% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 7 4.0% 61 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 8 1.8% 27 100.0% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 9 6.9% 104 0.0% 0 100.0% 104 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 10 5.4% 82 0.0% 0 0.0% 0 100.0% 82 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 11 6.0% 90 0.0% 0 0.0% 0 0.0% 0 100.0% 90 0.0% 0 0.0% 0 0.0% 0 0.0% 0Zone 12 7.6% 113 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 113 0.0% 0 0.0% 0 0.0% 0Zone 13 13.3% 199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 199 0.0% 0 0.0% 0Zone 14 12.3% 185 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 185 0.0% 0Zone 15 2.6% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 40Weighted base: 1501 27 104 82 90 113 199 185 40Sample: 1501 94 100 100 101 100 100 97 105

north kent shena - gravesham · kent strategic housing and economic needs assessment (shena). the...

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