1

100

11621

14 12 10 8

22 49 80 93

35792.68 68331.48 92968 86460.24

3230.545032 7195.30484 11747.4365 13656.395

$6,461 $14,391 $23,495 $27,313

4666 10393 16969 19726

39023 75527 104715 100117

42254 82722 116463 113773

40459 78725 109937 106186

5

97

6087

14 12 10 8

5 39 75 94

21304.5 142435.8 228262.5 228871.2

1865.196801 14548.535 27977.952 35065.7

$3,730 $29,097 $55,956 $70,131

2694 21015 40413 50650

23170 156984 256240 263937

Number of people interested in going

Ticket price options

People interested in these tickets(%)

Pricing strategy for single game option

Ticket valid for number of games

Number of people interested in going

Profit through concession goods

(@ $4) at 39% margin

Profit through concession goods

(@ $8) at 39% margin

Ticket price options

People interested in these tickets(%)

Profit generated through tickets

People who show up (%)

Pricing strategy for 5-match pass option

Ticket valid for number of games

People who show up (%)

Profit through concession goods

(@ $13) at 39% margin

Total profits

( ticket + $4 concession goods sale)Total profits

( ticket + $8 concession goods sale)Total profits

( ticket + $ 13concession goods sale)

Profit generated through tickets

Profit through concession goods

(@ $4) at 39% margin

Profit through concession goods

(@ $8) at 39% marginProfit through concession goods

(@ $13) at 39% margin

Total profits

( ticket + $4 concession goods sale)

25035 171533 284218 299003

23999 163450 268675 279522

20

95

2767

14 12 10 8

1 16 51 69

7747.6 106252.8 282234 305476.8

664.312428 10628.9988 33879.9338 45837.558

$1,329 $21,258 $67,760 $91,675

960 15353 48938 66210

8412 116882 316114 351314

9076 127511 349994 397152

8707 121606 331172 371687

38

90

1107

14 12 10 8

1 11 22 36

5889.24 55527.12 92545.2 121150.08

478.3913784 5262.30516 10524.6103 17222.09

$957 $10,525 $21,049 $34,444

691 7601 15202 24876

Pricing strategy for Half season pass option

Ticket valid for number of games

Total profits

( ticket + $8 concession goods sale)

Total profits

( ticket + $13 concession goods sale)

People who show up (%)

Number of people interested in going

Ticket price options

People interested in these tickets(%)

Profit generated through tickets

Profit through concession goods

(@ $4) at 39% marginProfit through concession goods

(@ $8) at 39% margin

Profit through concession goods

(@ $13) at 39% margin

Total profits

( ticket + $4 concession goods sale)Total profits

( ticket + $8 concession goods sale)

Total profits

( ticket + $13 concession goods sale)

Pricing strategy for Full season pass option

Ticket valid for number of games

People who show up (%)

Number of people interested in going

Ticket price options

People interested in these tickets(%)

Profit generated through tickets

Profit through concession goods

Profit through concession goods

Profit through concession goods

6368 60789 103070 138372

6846 66052 113594 155594

6580 63128 107747 146026

Total profits

( ticket + $4 concession goods sale)Total profits

( ticket + $8 concession goods sale)

Total profits

( ticket + $13 concession goods sale)

$ amount spent on Concession goods people buying concession goods (%)

4 81

8 81

13 36

6 4 0.39

98 100

68331.48 46484

14390.6097 14684.2956

$28,781 $29,369

20786 21211

82722 61168

97113 75853

89118 67695

6 4

97 99

177131.7 120522.6

36184.8179 36930.8967

$72,370 $73,862

52267 53345

213317 157453

Pricing strategy for single game option

Profit Margin

Pricing strategy for 5-match pass option

249501 194384

229399 173867

6 4

92 99

305476.8 219146.4

61116.7434 65766.9304

$122,233 $131,534

88280 94997

366594 284913

427710 350680

393757 314143

6 4

56 82

141341.76 137976.48

26789.9172 39228.093

$53,580 $78,456

38697 56663

Pricing strategy for Half season pass option

Pricing strategy for Full season pass option

168132 177205

194922 216433

180038 194639

people buying concession goods (%)

Data Inputs Value Fixed Expenses Calculation

Optimum Single Game Price

(derived from Answer 3) 10 Salary expenses

Optimum 5 Game ticket Price

(derived from Answer 3) 8 Uniforms

Optimum Half season ticket Price

(derived from Answer 3) 6 Office expenses

Optimum Season ticket Price

(derived from Answer 3) 4 League dues expenses

Travel expenses

Stadium capacity 3600 Market research expenses

Avg seat occupancy 3245 Marketing expenses

Town population 55338 Total expensesAvg. Attendance (%) 39

1 game 5 game Half season

People interested in buying (%) * 54 28 13

People going atleast once a year 11621 6087 2767

Actual number of people going (%) ** 80 94 92

Actual number of people going 9296.8 5721.78 2545.64

Games attended 1 5 20

Average attendance per game 244.65263 752.86579 1339.810526

profit generated per person 10 40 120

Total annual profits through ticket sales 92968 228871.2 305476.8

Total through all kind of ticket sales 765292.48

People who show up (%) 100 97 95

People who buy concession goods (%) 81 81 81

Margin (%) 39 39 39

Annual profit from Concession good 23494.873 70131.4 122233.4868

Total profit from concession good sales

through all type of customers 294315.95

Aid from school and town 21000

Sponsorships 25000

Total income 1105608.4

Profit analysis

Fixed Expenses 1051879

Net Profit 53729.425

124000

8000

110000

175000

455000

4879

175000

1051879

Full season

5

1107 *

82

907.74 **

38

907.74

152

137976.48

90

81

39

78456.18606

Profit analysis

39%(see footnote 1) of Population (55,338)

21% of total is 54% of 39% of willing population

At $10 ticket price 80% [22% ($14)+ 27% ($12) + 31% ($10)] would be willing to pay. From question 8 of survey

At $10 ticket price 80% [22% ($14)+ 27% ($12) + 31% ($10)] would be willing to pay. From question 8 of survey