#NORDP2019 Providence, RI April 29 – May 1, 2019

Diversifying Sponsored Research Portfolios

with Effective Corporate Engagement

#NORDP2019 Providence, RI April 29 – May 1, 2019

presented by:

Cherise Kent, MBA, Office of Corporate Engagement

Anda Cytroen, MPH, School of Engineering

Rutgers, the State University of New Jersey

#NORDP2019 Providence, RI April 29 – May 1, 2019

By broadening research development to corporate engagement, RD professionals can diversify their own skill sets and offer faculty and students another avenue of funding prospects

#NORDP2019 Providence, RI April 29 – May 1, 2019

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The State University of New Jersey

§8,500 full- and part-time faculty

§$712.5 million R&D expenditures in FY 2017

§$596.9 million sponsored programs and research grants in FY 2018

§170+ global patents issued in FY 2018

By the Numbers

69,000students

83%in-state

residents

29schools and

colleges

150+undergrad

majors

18,000+degrees awarded

annually

500,000+alumni

23,400+faculty and staff

400+grad programs

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Economic Impact

$5.2 billion in annual economic

activity for New Jersey

Purchases

$600+ millionfrom New Jersey

businesses annually

Supports

58,000New Jersey jobs

Generates $7for New Jersey’s

economy for every $1 of state investment

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Models of Corporate Outreach

FoundationAssociate Vice President,

Corporate Relations

Director, Corporate Relations

Director, Corporate Engagement

Associate Director, Corporate Engagement

VPR

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Comprehensive Corporate Relations

Student Recruiting & Engagement

Colleges & Research Centers; Client/Customer

Relationships

Commercialization, IP & Licensing; Economic

Development

Research Collaborations; Joint Federal Proposals

Executive Education

Corporate Relations

Philanthropy“Essential Elements of a Productive Twenty-First Century University Corporate Relations Program, “ Network of Academic Corporate Relations Officers (NACRO), Aug, 2011

AwarenessInvolvement

Support

Sponsorship

Strategic Partner

•Career Fairs 1

•Interviews 1

•EDU Account 2

•Industry Affiliates/Advisory Program 3

•Research Grants 3

•Internship/Co-op•Software Grants 3

•Student Consultant 4

•Hardware Grants 3,5

•Curriculum Dev/ABETSupport & Fundraising 3

•Workshops/Seminars 4

•Support Contract 3

•Student OrganizationsSponsorships 3

•Philanthropic Support 6

•GuestSpeaking/Lectures 4

•University InitiativeSponsorship 3

•Undergraduate ResearchProgram Support 3

•Graduate Fellowships 5

•Collaborative ResearchProgram Report 5,3

•Outreach Programs 6

•Support for Proposals forEducation (NSF, NASA,etc.) 3,5

•BETA Programs 3

•ExecutiveSponsorship 3,6

•Joint Partnership 3,5,6

•State EducationLobbying 3

•Major Gifts 3,5,6

•BusinessDevelopment 2,5

Phase One Phase Two Phase Three Phase Four Phase Five

Holistic EngagementTraditional Engagement

Levels ofEngagementActivities

1•Recruiting2•Education Sales

3•UR Account Managers4•UR Programs

5•UR Research6•Other (Philanthropy,

Alumni, Executive)

KEY

The Partnership Continuum

Johnson, W.C. University relations: the HP model. Industry and Higher Education, Volume 17, Number 6. p.391-395, December 2003.

Partnering Landscape

StakeholdersExternal

Industry LeadershipAlly Organizations

InternalUniversity Leadership

Corporate Facing UnitsDeans & School Leadership

Interdisciplinary CentersPrincipal InvestigatorsAdvancement Officers

Students

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Engagements

Talent RecruitmentStudent Mentoring

Workshops, SeminarsSponsored PI Research

Funded Student ResearchResearch Commercialization

Strategic InitiativesIndustry Advisory Boards

LobbyingPhilanthropy

Research Development

Professionals are critical to a corporate engagement process:

Knowledge BaseFacilitatorsConnectors

Team Members

TOOLS

§ Proactively engage

§ Forms of Agreements

§ Master

§ Student Engagement

§ Internal Rutgers networks to facilitate engagements

§ Partner with Advancement offices to involve alumni

§ Get to know your student clubs

§ Leverage existing School communications and develop new forms

§ Awareness Events for Faculty

Federal vs Industry Awards § Duration and Award

§ Discussions and the Fiscal Year Cycle

§ Confidentiality

§ Process§ Proposal

§ SOW

§ Budget

§ Agreement

§ Other Terms and Conditions§ Deliverables

§ Reporting

§ Publication

§ Intellectual Property Rights

§ No Publicity

§ F&A

§ Project Management§ Timelines

§ Communications

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Addressing Awareness Gaps

Our Stories

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WW Technology CompanySelect Outcomes:

MAE/Plant Science Grad CompetitionAI ML Grad Competition

Student ClubFunded Research

Federally sponsored grant applicationStrategic Initiative

Proposed: Grad Student ShadowingProposed: Company Day

Proposed: Master Agreement

WW Personal Care CompanySelect Outcomes:

Master Agt60+ Sponsored Projects

Student MentoringGraduate Instruction

Professional DevelopmentPhilanthropy

Triage

These partnerships inform industry cultivation

strategies, engagement structures, and partnering

processes

§ LISTEN: What do they want?

§ CORPORATE CULTURE: Quarterly objectives & annual budgets

§ PAY ATTENTION TO DETAILS: SOW details & acceptable budget

§ CHECK IN regularly to troubleshoot

§ STUDENT ENGAGEMENT: Advisory approvals and special IP and international considerations

§ REMEDIATION PARTNERS AND PATHWAYS: Try to avoid triage…. Follow these tips!

TIPS

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• Translators Needed• Understand and leverage student engagement opportunities• Engage with alumni and student clubs• Learn from experience and SHARE

Lessons Learned

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§ Diversifies and increases funding portfolio

§ Spurs innovation and economic development by connecting industry to faculty experts

§ Ample opportunities for Large Caps, SMEs, local companies and alumni-led firms to engage across the continuum

§ Experiential learning and industry networking events nurture the next gen workforce

§ Faculty establish new partners for future projects and federal funding programs

§ TRENDING: professional development and “up skilling”

Worth It!Corporate Engagement

#NORDP2019 Providence, RI April 29 – May 1, 2019

Thank you!