Nonprofit Technology

Or

Why You Don’t Want to Be the Loud Person at a Cocktail Party

Overview

• Web 1.0 – website, blogs, any content you solely manage and dictate

• Web 2.0/Social Media – two way conversation

Website

• Think like a user– Who comes to our website and why?

• An ugly, functional website is better than a pretty, useless onee.g.: Craigslist

Which side do we lean

toward now?

This is one of the most popular websites today.

Expert Advice on Websites

Every visitor should be able to answer “What Do They DO?” after 5 seconds on your

site.

Can you tell what we do by looking at this “above

the fold” shot?

Recommendations for Website

• Identify 3 visitor goals

• Define what we do quickly

• Structure of site lets visitors reach goals

• Specifics– Add Google Analytics

– Add info on our social media apps – links

– Put boring info deeper in the page

– Reorganize text for SEO

Basically?

We have to stop being the LOUD person at a party, who only talks about themselves, THEIR job, THEIR kids, THEIR life. You know – that person you hate and ignore?

Web 2.0

• People Don’t Read – don’t expect them to

• Listening is crucial to insight (and later $$$)

• Low cost – set up for informative failures– Start with small ideas: “If you don’t launch, you

don’t learn”

Who Uses Social Media?

In the beginning, most people using social media were around the age of college students.

Not anymore . . .

Facebook Demographics

• Fastest growing group of users: 35-54 – Source istrategylabs.com

• Next fastest? 55+

• Fastest growing subgroup: Women over 55

And, of course, Oprah is on

Twitter.

Twitter Demographics

• People 25-34, 45-54 are fastest growing group of users

Social Media Recommendations

• Add links to our web 2.0 on website and with any “Contact us” link

• Use e-newsletter to seek participation

• Ask our friends, supporters what social media apps they use

• Create Twitter & Flickr accounts

• Maintain Facebook presence, more pictures

• Use social media to drive offline actions

Behind the Scenes

Robin’s To Do list:• Pick specific social media metrics to monitor• Work with webmaster to increase our SEO, update to a

visitor-driven website• Follow the conversation about homeless medical

issues via RSS feeds• Post new content online, maintain web 2.0 tools• Use Google Analytics to track website performance• Create more specific web/social media goals over time

Basically?• Connect all of our online elements

• Move away from paper and toward internet for communications & fundraising

• Have a unified online voice and presence

• Let go of the need to control– We’re joining a conversation, not leading a battle

And yes, San Francisco was wonderful.