NONPROFIT ORIENTATION: #GIVINGTUESDAY402 + #GIVINGTUESDAY712

WHY ARE YOU HERE?

To be a part of a metro-wide, do good takeover!

To add your voice to the local response to the global movement that is Giving Tuesday.

To learn how SHARE Omaha can power your Giving Tuesday to be your most successful yet.

To receive tools and resources you can adapt to fit your goals - whether it's donations, increased awareness or volunteerism.

HISTORY OF GIVING TUESDAY

Launched in the United States in 2012, Giving Tuesday has grown to be a global day of giving.

A day to give back: Giving Tuesday is the Tuesday following Thanksgiving, Black Friday and Cyber Monday and kicks off the giving season. More information about the global campaign can be found at GivingTuesday.org.

Think grassroots: The day was built by individuals, families, organizations, businesses and communities in countries around the world. Millions of people come together to champion the causes they believe in and the communities in which they live.

This year, Giving Tuesday is December 3, 2019.

WHAT WE LEARNED AT THE #GIVINGTUESDAY SUMMIT

$1B+ given over the past seven Giving Tuesdays

161 US Communities, growing to 300 by 2021

60 Countries

Many campaigns focus on goals other than $$

How can the metro unite for greater

impact?

GIVING TUESDAY, POWERED BY SHARE OMAHA

SHARE Omaha will power Giving Tuesday by

Rallying the metro community around the common goal of doing good

Celebrating and promoting all types of giving and

Educating the public on how they can support the critical work of metro area nonprofits.

We will bring the international movement home with

GivingTuesday402.org and GivingTuesday712.org

Abundant TV, radio and social media advertising

Robust public relations prior, on day-of and post with Carroll Communications

Creative and, even, guerilla marketing efforts! #GivingTuesday402 + #GivingTuesday712

SPONSORS: CAN’T DO THIS WITHOUT THEM!

WITH A LITTLE HELP FROM OUR FRIENDS: COLLABORATORS

SHARE Omaha is excited to spread the giving by collaborating with:

Omaha Gives! powered by Omaha Community Foundation and Pottawattamie Gives! powered by OCF in partnership with Pottawattamie Community Foundation

This year 24 Hours of Impact will take place on Giving Tuesday!

This community day of volunteerism, coordinated by Lutheran Family Services, will be one way to go out and do good on Dec. 3.

Donate,Volunteer,Do Good.

DONATING: SHARE OMAHA + OMAHA GIVES!

You choose where to direct monetary giving to your organization.

You can link your promotions to:

Your SHARE Omaha profile or

Your Omaha Gives! or Pottawattamie Gives! profile or

Your website.

Simply report total giving to SHARE Omaha by Dec. 5!

VOLUNTEERING: 24 HOURS OF IMPACT ON GIVING TUESDAY

Volunteer service to the community and with each other is a huge part of the day's success.

This year #24HoursofImpact, a known community-wide day of service, will be held on Giving Tuesday, and this collaboration will streamline good being done across the metro.

How?: The public will declare their service on 24HoursofImpact.org after registering on SHARE Omaha or directly with an organization.

Camera Ready! Individual and on-site stories will be captured throughout the day.

Reporting: Aggregate hours of service will be reported on Dec. 5.

DO GOOD: SURPRISE WITH KINDNESS

WHAT COUNTS AS GOOD?

An act of good can be many things: giving money, volunteering, or donating items.

Good is also sharing influence, surprising with kindness, attending an event, or giving a pint of blood.

WHO ARE YOUR DO GOODERS?

Identify and recruit your champions and ambassadors.

GivingTuesday402.orgGivingTuesday712.org

GIVINGTUESDAY402.ORG + GIVINGTUESDAY712.ORG

• Customized for Nebraska residents• Recruitment tool for donors, volunteers,

and businesses• Ability to easily switch to

GivingTuesday712.org • Customized for Iowa residents• Recruitment tool for donors,

volunteers and businesses• Ability to easily switch to Giving

Tuesday402.org

SOCIAL MEDIA TOOLS

Next Steps

WHAT DO I NEED TO DO?

Don’t sweat it! Giving Tuesday, powered by SHARE Omaha is meant to complement your existing end-of-year plans and campaigns, even kick start them, and make it fun!

Determine your needs and set your goal for the day. Do you want to focus on volunteers, monetary donations, or in-kind donations? Giving Tuesday isn’t just about fundraising, but also giving of time, power, skills, expertise and resources.

Create your plan to reach that goal. Use tools and resources from SHARE Omaha.

Come to the Prep Rally Nov. 21. Details to be revealed soon!

Let us know how you did! We will share results publicly on Friday, Dec. 6 and want to include you.

STEPS TO PARTICIPATE

STEP 1: COMPLETE YOUR REGISTRATION FOR GIVING TUESDAY

If you are offering a 24 Hours of Impact volunteer opportunity on Dec. 3, this participation form also registers your organization for 24 Hours of Impact.

The more you tell us, the more we can promote you to media and SHARE Omaha/GivingTuesday audiences!

STEP 2: UPDATE YOUR SHARE OMAHA PROFILE

Plan to request Giving Tuesday donations? Include text in the "Interesting Info" section about how you'll use the money.

Want to recruit new volunteers? Make sure your volunteer opportunities reflect your needs.

Will you ask for in-kind donations? Add them to your Amazon wish list.

Holding a Giving Tuesday event? Add it to your profile under Events.

STEPS TO PARTICIPATE

STEP 3: MAKE GIVING TUESDAY ALL ABOUT YOU.

Let your supporters know how they can help you.

Use our plug-and-play graphics and templates to fill your marketing calendar with creative requests for support. (Coming soon)

Spread the word about #GivingTuesday402 and #GivingTuesday712 and encourage your supporters to participate.

Are the area codes (402, 712) important? YES!!! Posts without the full hashtags won’t appear on our microsites or help us promote you.

GIVING TUESDAY SUCCESS STORIES

NONPROFIT COLLABORATION

Abundance of Hope Center in Seattle partnered with two other nonprofits on a clothing drive. The three organizations asked supporters to donate coats, hats, scarves at local businesses. On Giving Tuesday, they distributed the items to people experiencing homelessness

CREATIVE FUNDRAISING

Team Telomere in Idaho promised supporters that if goals were met their ED and her family would jump into Lake Coeur d’Alene in January!

FRIENDRAISING

Wisconsin Singers, a touring troupe, enlisted board members and volunteers to take on specific roles in the campaign: as contributors to a match fund, as spot-donors at specific times during the day, as social media reporters, storytellers, cheerleaders, commentators, and as sharers of their campaign story.

ENGAGEMENT IDEAS

GIVE SOME DONOR LOVE ON GIVING TUESDAY

The Arts Commission in Toledo, Ohio celebrated Giving Tuesday with a gathering for supporters at a popular bar. The organization collected donations at the event, but it was more about saying thanks.

ORGANIZE A MATCHING GIFT OR MATCHING ACT OF GOOD

Work with your board, supporters or local businesses to match dollars or charitable acts.

Simply report to us your TOTAL gifts from that day, no need to declare matching funds to SHARE Omaha.

CONNECT GIVING TUESDAY TO YOUR YEAR-END GIVING

Announce the kick-off of your annual appeal on Giving Tuesday.

DO GOODER PREP RALLY

We talked about Do Gooders – who are they? Anyone who wants to champion doing good for you, their neighborhood, the greater community and can rally others (friends, families, co-workers).

WIFT (What’s in it for them?) – Cool T-shirt, social media toolkit and an invitation to the…. Prep Rally!

When? Thursday, November 21, 8:30 to 10 a.m.

Where? River’s Edge Office Building, Council Bluffs – You’ll LOVE the view!

Why? Showcasing the whole metro area’s goodness, spotlighting nonprofits and kicking up the energy!

Should you come? YESSSSS!!!!

REPORTS: WHO DOESN’T LOVE THEM?!

For us to measure all the good done during #GivingTuesday402 and

#GivingTuesday712, we need your help.

We’ll provide you a simple Google Form, and we ask that you please

complete it by December 5.

Earlier the better! It allows a blitz for weekend news with success

and impact stories.

On this form we ask that you report on your goal: financial gifts, hours

served or pledged, in-kind donations, new donors, followers,

and/or events.

Knowing the accomplishments throughout the metro area, will

support our involvement in futureGiving Tuesdays!

IMPORTANT DATES

October 1: Orientation – mini-sessions to be held throughout October

October 14: First registration deadline for website inclusion

October 18: Public promotion of Giving Tuesday and 24 Hours of Impact begins

November 14: Final day for nonprofit registration

November 21: Prep Rally

December 3: The Big Day!

December 5: Reporting due to SHARE Omaha

Who’s Excited?!