PANTONE 320 U

PANTONE 320 U

Getting your graphicsto the show on time

Bold

R G B

C M Y K

ColorColor is critical for brand recognition.The Pantone Matching System (PMS) was developed so that colors can be matched consistently across multiple platforms.

Dear Mrs. Eaves,Why do I need to send my fonts even if they are common? - Lost in font-city, Arial Black

Arial, there are many variations created by different foundries and unexpected results can happen if you leave it up to fate to pick your font. - Hope you found your way out, Mrs. Eaves

:A Q:

BoldRegularHEAVYMedium

LightThin

font weight

What is your font saying about you?

anatomy of a font Sans SerifS WITHOUT [Serifs]

SerifSerif short lines crossing the ends of a printed letter

Helvetica (the single most popular font family) or Arial are looking for safety and anonymity

Handwritten fonts are chosen by a user hoping to appear personal and friendly.

Choose Comic Sans and you're telling the world you're uninformed.

Serif fonts, like Times, suggest you are hoping to be perceived as traditional, trustworthy or respectable.

Using an inappropriate font can influence the impact of your message.

The colors displayed on your TV or computer monitor are composed of red, green and blue light. RGB values are appropriate for digital graphics like website banners.

font faux pas

comic sansthere’s never any reason to use

Design and Layout

Quality Control

Used in printed graphics, the CMYK color model refers to the four inks used in the printing process: cyan, magenta, yellow and key (black)

Pardon the interruption for some ...

With Fonts fun

Application

anchorpoint

Vector illustrations rely on mathematical equations to represent graphics. They may be infinitely scaled without loss of quality.

When an image is resized, the pixels stretch and grow, and fewer dots are able to fit within an inch. The larger the dots become, the easier they can be seen. This is called pixelation, which should be avoided.

Don’t let exposed pixels ruin your brand’s at-show reputation.

1 inch

1 inc

h

graphics are approved

by client

JPEG

Preferred Production File Type

AI / INDD / PDF

TIFF

EPS

final print package

should contain:PMS colors

Fonts used

Linked images

Final art at 100% scale (or an accurate aspect ratio with supporting resolution)

dpi (dots per inch) is a

measurement of the

quantity of dots (or pixels)

of information per inch.low resolution

(72 dpi or lower)high resolution

(150 dpi or higher)

Colors and fonts that represent your brand are added to create concepts and designs.

Raster, or bitmap, images are resolution dependent. They cannot scale larger than their established

resolution without losing quality.

Vector vs. Raster

Getting StartedGraphics are needed for an upcoming show and preshow promotion. The client hands off:

( 1 ) brand guidelines,

(2) copy, and (3) images,

to a graphic designer to

create the most awesome

show campaign ever.

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dolor sit amet

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Script:

ABCBrandguide

The design is applied across multiple formats and sizes (i.e. banners, postcards, emails, flyers, entrance units, aisle signs etc.), paying close a�ention to details all the details mentioned above.

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cing elitiscing elit.

Lorem ipsum

dolor sit amet

Consectetur adipis

cing elitiscing elit..

We always encourage collaboration between you and the designer, so

please don't hesitate to contact us with questions or concerns.

What is the e series?We are always looking for ways to improve our clients’ experience. e series was created to demystify design and production for non-designers. It allows our clients to “talk the talk” and really enjoy the walk.

File Facts

Which color model should your graphic files be using?