nokia outdoor branding in bangladesh
TRANSCRIPT
All music, all style, all powerful
Music enlivens life
To Create New Cultural SpacesTo Position the Brand/Theme in Clear, Practical and inspirational manner
From Semiotic Perspective
Music resembles language in the sense that it is a temporal sequence of articulated sounds which are more than just sounds. Expressions such as musical idiom, musical intonation, are not simply metaphors. They say something, often something human. The better the music, the more forcefully they say it… portrays attitude… style.
Music and language are both important in helping humans form large social groups – Joan Sulivan.
Understanding Music as Language
Music – the languageStyle – the identifierPower – energy for life
Defining the theme “all music, all style, all powerful”
To spread the Nokia characterized music from centre to periphery of the country and set a new identity in the country's cultural arena
Create New Cultural Spaces
Clear Practical & Inspirational
Positioning the Brand/ theme
Jamuna Nokia CityPatengaAshuliaMacdonalds, Rajshahi– Command area branding, Menu book, Bill book, beverage cans, plates and serving utensils and also the wetter will be branded and dressed. Tourist Shade with illuminating lights, benches, spaces for branding
Bashundhara Nokia Food court (Level-8 or 7)Nokia Captain’s WorldNokia Floors at Shopping Malls - all Ext. & Int. will be adorned in Nokia style, Jukebox, color, furnitureClub Nokia – this can be an ideal place for any sort of Nokia Consumer PromotionNokia AC Bus CountersNokia Stopover (Highway bus route) Restaurants Nokia Cineplex Corner
Positioning the Brand/ theme in new places
Or even with a greater dream…We can declare a region/city of the country as
Nokia Cultural City (Cox’s Bazaar)
Positioning the Brand/ theme in new places
New monumental pediment in the Road islandsMonumental Sculpture of Nokia handsets on the road islandspassengers’ shades,roadside hedges (as part of surprise music),Mobile Nokia Music Unit at parks or open spacesNokia Tourist Bus (at Jamuna bridge)Nokia Floating Music (in the Launch)
Positioning the Brand/ theme with new Outdoor media
Sculpture with Nokia Handset
Nokia Monument on pediment
Nokia Billboard on Pediment
Sculpture with Nokia Handset
Nokia Monument without pediment on road island
Nokia Sculptures on road island
Nokia at roadside beautification
Sculpture with Nokia Handset
Existing and known OOH places can be branded anew- Pedestrian Underpass- Foot Over Bridges- Shopping Malls
Positioning the Brand/ theme with new Outdoor media
Music surprises!
Pedestrian Underpass
Music surprises!
Foot Over Bridge
Music eases boredom!
Passenger Shade
Music eases boredom!
At Shopping Mall
At Shopping Mall
Music eases boredom!
Far from the madding cacophony
In Campus
Sleep with Music
In the Launch
Nokia Music Tour!
Tourist Bus
Nokia command area!
Nokia in Places
Nokia Command Area
Nokia in places
Nokia Command Area
Nokia Exterior
Nokia Command Area
Nokia Interior (Restaurant)
Nokia Command Area
Nokia OOH
Nokia Command Area
Nokia Shopping Mall Exterior
Thank You