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Prepared by:Group 4Abdullah Atique, 02Munkasir Masud Bhuiyan, 06Tarique Mahmud Pasha , 25Sayeda Shifat Nazmee , 63Nafi Aman , 70Rezwan Arefin , 75Zareen Tasnim , 83Ayman Ahmed, 108Sadia Afrin ,117Zahid Azad Moslem ,121

BRANDING BANGLADESH

Course instructor:

IMC

Prepared for :Mushtaque Ahmed

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HISTORY

ECONOMY

• Independent in 1971

• Mother Language day, 21st February

• Constitution- 16 December,1972

• Father of nation assassinated in 1975GEOGRAPHY

• Rich fertile flat land

• 17% covered by forests

• 12% is covered by hill systems

• Tropical climate

• Mild winter from October to

March

• Hot, humid summer from March to

June.

POLITICS

• Unitary multiparty

parliamentary republic

• 2 party system

• Awami league and BNP

• Ranked as Partly free• Capital: Dhaka

• Currency: Bangladeshi taka

• Population: 166.3 million

• Prime minister: Sheikh Hasina

• President: Abdul Hamid

DEMOGRAPHICS

• Population growth rate 1.6%

• Birth rate 21.61 /1,000

• Death rate 5.64 /1,000

• Sex ratio: 0.95 male(s)/female

• Urban population: 28.4% of total

population

• Dependency ratio: 52.2 %

CULTURE

• Rich literary heritage

• Musical tradition- lyrics-based

• 200 daily newspapers ,500 periodicals

• Culinary tradition similar to North-East

Indian cuisine

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THE FOOD

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INDIGENOUS CULTURE AND FESTIVAL

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Chakmas

Also known as the Daingnet people

Concentrated in the Chittagong Hill Tracts

Largest ethnic group

Half of the region's population.

divided into 46 clans or Gozas.

Distinctive language, customs and culture,

Profess Theravada Buddhism

Chakma Royal Family is one of the major

Buddhist royal houses of South Asia

Garos

Indigenous people in Mymensingh, Netrokona and Sylhet,

Call themselves A·chik mande

Second-largest tribe in meghalaya after the khasi

Comprise about a third of the local population.

One of the few remaining matrilineal societies in the world

Mainly Christians

Have their own weapons. Principal weapons is a two-edged sword called Mil·am

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Santals

Oldest and largest indigenous communities in

the northwestern

Reside in Dinajpur, Naogaon, Thakurgaon,

Panchagarh

Peace-loving, honest, industrious trustworthy

Distinctive language, culture and society

Speak bangla fluently

Mostly Christians

Khasi

Reside in the state of Meghalaya

Main crops are betel leaf, areca nut and

oranges

Design and built the living root bridges of the

Cherrapunjee region

A matrilineal society

Manipuri

Major ethnic communities

Live in different places of Sylhet

Meeting point of different ethnic

groups and cultures.

Manipuri literature is rich

Vibrant Culture

Rasa dance is the finest product

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Bizu

Most important socio-religious festival of

the Chakma

Gave birth to the Bizudance

Lasts for three days

Begins on the last day of the month of Chaitra

The first day is known as Phool Bizu.

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Boisabi

Collective name given to the festivals that take place in

the Hill Tracts, based on the combination of the first few

letters of the festivals of three of the main groups who

live in the region, namely Boi from Boisu (Tripura), Sa

from Sangrai (Marma) and Bi from Bijhu (Chakma).

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Budho Purnima

Marks Gautam Buddha’s birth, enlightenment and death.

Pray for peace and happiness for all.

Hoist of national and religious flags atop all monasteries and recitation from the sacred verses of the Tripitak and breaking of fast by the

monks.

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Lalon Shah

Bengali baul saint, mystic, songwriter, social reformer and thinker

3-day long lalon mela

Marking the death anniversary of Fakir Lalon Shah.

Highlights the spiritual and humanitarian contribution of Baul king Lalon.

Includes discussion meetings and singing of laon songs.

Rendition of songs by artistes of Lalon academy and bauls

Colourfully decorated Akhra

Thousands of stalls set across the akhra to invocate the ‘lalon mela’.

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Ghuri Utshob

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Ilish Polao

Nakshi Pitha

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Bhapa Pitha Fuchka

Bakarkhani Chital Pitha

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Branding Bangladeshsaving Bangladesh

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