nội dung chiến dịch i will if you will 2014
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Nội Dung Chiến Dịch I Will if You Will 2014TRANSCRIPT
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I Will If You Will 2014 Lets spread the green
CHIN DCH I WILL IF YOU WILL 2014
BN XUT HP TC
Tng quan chin dch
Tr.3 Ti sao DN nn tham gia IWIYW
2014
Tr.7 Ni
dung hp tc
Tr.8
Lin h
Tr.10
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I Will If You Will 2014 Lets spread the green
TH NG
Knh gi: Qu Doanh Nghip
I Will If You Will l{ mt phong tr{o quc t do WWF ph|t ng, nhm thc y mi c|
nh}n, cng ng, ngh s v{ c|c c quan chnh ph a ra nhng th|ch thc ca ring
mnh bo v h{nh tinh. Mi th|ch thc n{y s l{ ng lc tch cc nhiu ngi hn
na chung tay h{nh ng. D |n mi trng BOOVironment ~ ph|t trin mt phin
bn cho ring Vit Nam mang tn I Will If You Will Ti v{ bn cng h{nh ng theo
ng tinh thn Mi gi u l{ gi Tr|i t. Tri qua hn 2 nm hot ng, d |n t h{o
~ ng gp c rt nhiu trong vic thay i nhn thc v{ h{nh ng ca mi ngi
v vn bo v mi trng, bng vic ku gi c hn 20 i s mi trng, thu ht
c hn 21,000 lt like trn fanpage, c cng nhn l{ mt trong nhng n v t
chc th{nh cng nht chin dch I Will If You Will trn to{n th gii hng ng Gi
Tr|i t. Khng nhng th, I Will If You Will ~, ang v{ s x}y dng, ho{n thin
thng hiu, tn tui ca mnh trong d lun x~ hi.
Hng ng Gi Tr|i t 2014 ca WWF, I Will If You Will 2014 tip tc thc hin li
cam kt ca mnh vi tng: mi ngi trong chng ta u s dng nh hng ca
mnh thc y ngi xung quanh bo v mi trng thng qua nhng th|ch thc c|
nh}n n cng ng.
Vi mong mun m rng tm nh hng ca I Will If You Will Vit Nam v{ to c hi
cng c|c doanh nghip v{o vic bo v mi trng v{ qung b| thng hiu ca mnh
cng nh th hin tr|ch nhim x~ hi vi cng ng, I Will If You Will mong nhn c
s ng h ca bn vi t c|ch l{ bn ng h{nh ca I Will If You Will, l{ t chc tham
d a th|ch thc trong c|c s kin ca I Will If You Will. c hp t|c v{ l{m vic
cng Qu Doanh Nghip l{ vinh d ca I Will If You Will, l{ c hi c 2 bn cng thc
hin nhng h{nh ng tt trong cng t|c bo v mi trng.
Knh th,
I Will If You Will Vit Nam
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I Will If You Will 2014 Lets spread the green
TNG QUAN V CHIN DCH
1. I will if you will (IWIYW) l g?
c truyn cm hng t chin dch I Will If You Will do Qu Quc t v Bo v
Thin Nhin (WWF) ph|t ng trn to{n cu, nhm hng ng s kin Gi Tr|i t.
Chin dch nhm thc y mi c| nh}n, cng ng, doanh nghip, ngh s v{ c c|c c
quan chnh ph a ra nhng th|ch thc ca ring mnh bo v h{nh tinh, khuyn
khch cng ng h{nh ng trn nguyn tc cng bng: Ti s thc hin cam kt ca
mnh nu nh Bn ng thc hin iu kin ca ti.
S Mnh: Mi th|ch thc s l{ mt ng lc tch cc c nhiu ngi hn na cng
chung tay h{nh ng trc ht l{ Bo v Mi trng sng cho chnh Chng ta trong
Tng lai v{ rng hn na l{ Cu Tri t khi nhim Mi trng v Bin i
Kh hu.
2. I will if you will lm g?
Nn tng ct li ca chin dch l{ to ra
mt mi trng c|c doanh nghip,
ngh s, trng hc cng a ra nhng
th|ch thc ca ring mnh bo v
mi trng.
3. Thnh tch, kt qu t c ca
chin dch.
Nm 2012, chin dch ~ c s tham gia
ca ngh s cng a ra c|c cam kt
bo v mi trng nh din vin Jonny
Tr Nguyn, Ca s Hong Hi, din
vin inh Ngc Dip
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I Will If You Will 2014 Lets spread the green
Nm 2013, d |n I Will If You Will ~ c thc hin th{nh cng ti Vit Nam, vi s
tham gia ca:
-Hn20 ngh s ni ting nh ca s inh Mnh Ninh, Ngc Khu, T Quang Thng,
nhm nhy St.319, hot girl Chi Pu
- 20 doanh nghip ln v nh.
- 7 trng trung hc ph thng
- Hn 20,000 cam kt thc hin c|c h{nh ng bo v mi trng ca cng ng.
V{o th|ng 9 nm 2013, BOOVironment ~ c vinh d ch{o n ng Andy Ridley v{ ng
Ben Vozzo, nhng ngi s|ng lp nn Earth Hour (Gi Tr|i t) , ti thm. ng thi
BOOVironment ~ c cng nhn l{ mt trong nhng n v t chc thnh cng nht
chin dch I Will If You Will trn ton th gii.
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I Will If You Will 2014 Lets spread the green
4. Mong i ca I will if you will trong nm 2014 l g?
Hng ng Gi Tr|i t 2014, Earth Hour to{n cu a ra concept mi cho chin dch I
Will If You Will l{ crowd funding g}y qu ng h c|c d |n x~ hi. Nm 2014, chng ti
mong mun c c s tham gia ca 3 trng THPT/ THCS, 10 ngh s, ngi ni
ting cng 10 doanh nghip tham gia v hn 3000 cy c trng v chm sc ti
Tha ThinHu. Gp phn v{o vic n}ng cao nhn thc bo v mi trng v{ cng
hng ng s kin Gi Tri t 2014.
Cc hot ng ni bt ca chin dch bao gm:
Mt bui Hp b|o/Ph|t ng chin dch vi s tham gia ca 10 ngh s ni ting,
i din nh{ trng, doanh nghip ng h{nh cng hn 30 phng vin.
Chui s kin ti trng (d kin s t chc ti hai trng THPT Phan nh
Phng v{ THPT Vit c): Chin dch cng c|c ngh s th|ch thc c|c bn g}y
qu t t|i ch trng 1600 cy c ti Hu. Ngh s s n trng giao
lu khi c|c bn vt qua th|ch thc n{y.
BIG EVENT mt night concert cc k ho{nh tr|ng vi s lng ngi tham d
t 3000 - 5000 ngi nhm thit lp k lc Guiness v s lng ngi i lm
c}y chp nh ln nht v{o thi im t chc s kin Gi Tri t 2014
D kin s kin Chy b v Tr|i t vi quy m 2.000 ngi c t chc ti
H Ho{n Kim
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I Will If You Will 2014 Lets spread the green
5. Ti sao chng ti chn trng rng ngp mn ti Tha Thin Hu?
Trong bi cnh to{n cu chu nh hng xu t vn nhim Mi trng v{ Bin i
kh hu, Vit Nam c |nh gi| l{ mt trong nhng nc b nh hng nghim trng
nht. Trc nhng t nng gt, nhng thin tai, b~o l ~ xy ra th vn ph| rng l{
mt mi him ha. Trong , trng rng ngp mn li l{ mt trong nhng gii ph|p thit
thc nht: khng nhng to mi trng sng cho c|c lo{i thy sn, cung cp nguyn liu
cng nghip, to vic l{m cho ngi d}n m{ cn hn ch st l, bo v mi trng khu
vc ca sng. Song vic trng rng cn ngun lc t{i chnh rt ln. V vy, I will if you
will 2014 vi tt c c|c hot ng nhm thc hin mc tiu ti a ha s lng c
cng nh rng ngp mn c trng ti Hu.
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I Will If You Will 2014 Lets spread the green
LCH TRNH CHIN DCH
THI GIAN
HOT NG MC TIU GY QU
HP BO/ PHT NG CHIN DCH
Th nm, 16/01/14
Hp b|o/ph|t ng chin dch I Will If You Will 2014 vi s tham gia ca 10 ngh s ni ting, i din nh{ trng, doanh nghip ng h{nh cng hn 30 phng vin.
50 c}y
PHT NG CHIN DCH TI TRNG
10/02 28/02/14
- Ph|t ng th|ch thc ca Doang nghip ng h{nh v{ IWIYW ti c|c em hc sinh - Ku gi c|c em hc sinh trong vng 1 tun l, tham gia ng gp c t|i ch g}y qu trng rng.
10/02 18/02
Tt trng c}y B|n c|c sn phm ca BOOvironment g}y qu
420 c}y
Gia th|ng 2
I Will If You Will 2014 s tham gia phng s 60' v Gi Tr|i t ca VTC nhm truyn ti thng ip v{ ku gi cng ng cng tham gia g}y qu trng rng ti Hu.
03/03 17/3
I Will If You Will 2014 thc hin cam kt s t chc Ng{y hi t|i ch ti c|c trng ~ ho{n th{nh th|ch thc g}y qu trng rng c ti Hu. S kin ha hn s nhn c s hng ng tch cc ca c|c em hc sinh, nh{ trng v{ cng ng vi c|c hot ng thu quyn gp g}y qu, l{m t|i ch, c|c tr chi n}ng cao nhn thc v bo v mi trng v{ c bit l{ chng trnh }m nhc giao lu vi c|c ngh s, ngi ni ting, i s ca chin dch. Trong chng trnh Doanh nghip ng h{nh trao tng s tin cam kt g}y qu cho chin dch.
600 c}y
Ch nht, 30/3/14
BIG EVENT Khi c}y c s 2014 c g}y qu, chin dch I Will If You Will 2014 s t chc mt night concert cc k ho{nh tr|ng c s lng ngi tham d t 3000 5000 ngi nhm thit lp k lc Guiness v s ngi trng rng ln nht ti Vit Nam.
3000 c}y
Cui th|ng 6
Cui th|ng 6, s kin Chy b v Tr|i t vi quy m 2000 ngi c t chc ti H Ho{n Kim. Ngi tham d s i nhng b tc xanh l| to nn khung cnh mt rng c}y di chuyn vi ngha C}y xanh cng nh con ngi, cng cn c chm sc v{ bo v.
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I Will If You Will 2014 Lets spread the green
LIN H
Bi Thu Trang(Ms.)
Trng d |n
Tel:0969 600 070
Email: [email protected]
Nguyn Anh Phc
Ph tr|ch i ngoi
Tel: 0902 006 119
Email:[email protected]
Website:www.iwillifyouwill.net
Facebook: www.facebook.com/iwillifyouwillvn
Email : [email protected]
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I Will If You Will 2014 Lets spread the green
PH LC
1. V BOOVironment
BooVironment l{ Ban d |n mi trng ca BOO, ra i ng{y 13/07/2009. BooVironment c
th{nh lp vi mc ch ln nht l{ g}y nh hng tch cc i vi c{ng nhiu ngi c{ng tt, t
trong Boo ra ngo{i, v thc Bo v mi trng cng vi li sng thc t v{ tr}n trng thin
nhin. T trc khi chnh thc c BooVironment, BOO ~ tng nhiu ln t thay i "thi quen"
ca chnh mnh Bo v mi trng nh: chuyn s dng t ti nylon sang ti giy (nm
2007), thng xuyn ph bin c|c c|ch tit kim in nc trong ca h{ng. BOO cn hay kt
hp vi c|c t chc Bo v mi trng t chc c|c hot ng v{ chng trnh nhm tuyn
truyn ph bin c|c thng ip Bo v mi trng. Cuc thi Tt n bt tng (mt cuc thi
thit k |o phng v ch Mi trng) v{ chin dch I will if you will l{ 2 d |n ln v{ t c
nhiu th{nh cng ca BOOVironment.
2. V t chc WWF
WWF l{ mt trong nhng t chc phi chnh ph v bo tn a dng sinh hc ln nht, vi 5 triu
ngi ng h v{ mt mng li to{n cu ang hot ng trn hn 100 quc gia. Nhim v ca
WWF l{ ngn chn s xung cp ca mi trng thin nhin ca tr|i t v{ x}y dng mt tng
lai trong con ngi sng ho{ hp vi thin nhin, bng c|ch bo tn a dng sinh hc ca th
gii, m bo rng vic s dng bn vng nhng t{i nguyn c th t|i s dng, v{ thc y vic
gim nhim v{ tiu th l~ng ph. bit thm thng tin v c|c hot ng ca WWF ti Vit
Nam, xin truy cp:www.panda.org/vietnam
3. Gii thiu v d n Thch ng, gim thiu Bin i kh hu v Bo tn a dng sinh hc
ti vng m ph ven bin min Trung Vit Nam
D |n Tng cng rng ngp mn gp phn thch ng vi bin i kh hu v bo tn a dng
sinh hc vng m ph ven bin c thc hin trong ba nm (2012 -2014) ti vng R Ch|, x~
Hng Phong (th x~ Hng Tr{) cng mt s vng m ph| Tam Giang v{ ven b sng
Hng (Tha Thin - Hu). D |n nhm m rng din tch rng ngp mn, bo v c|c tuyn
ng giao thng, bao ngn mn, ng thi gi|o dc bo v mi trng cho ngi d}n, trng
c}y ngp mn ng ph vi bin i kh hu. D |n s h tr tp hun cho hn 300 ngi d}n a
phng v qun l c}y trng. Ngo{i ra, hn 400 h d}n s c hng li thng qua vic n}ng
cao k nng qun l nui trng thy sn bn vng, gim l lt v{ canh t|c hiu qu.
http://www.panda.org/vietnam